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Stories are the new News Feed

 If the camera is the new keyboard, then the future of social media will look more like a slideshow than a Word document. So while Snapchat invented Stories, we’ll have to get used to using them everywhere. Read More

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Instagram grows to 1M active advertisers, plans to add more data and direct booking

 Instagram’s advertiser base has doubled again.
The Facebook-owned photo and video app is announcing that it now has 1 million monthly active advertisers, compared to 500,000 in September and 200,000 just over a year ago.
Some of that growth can be attributed to the simple fact that a lot of people use Instagram — 400 million every day, as of January. But James Quarles, who… Read More

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Instagram lets you post up to 10 photos or videos as 1 swipeable carousel

instagram-carousels Instagram wants you to share a more complete picture of your experiences in its classic feed, not just its Snapchat Stories clone. Today, Instagram launches the ability to share a mix of up to 10 photos or videos as a single carousel post that friends can swipe through. You can think of them as Instagram albums that collect permanent photos or videos around a theme. The feature rolls out… Read More

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Instagram VP Kevin Weil joins board of social fitness app Strava

kevin-weil If you’re trying to build the Instagram for exercise, it helps to have the guy building Instagram for Instagram. That’s why Strava has added Instagram head of product Kevin Weil to its board of directors. Formerly SVP of product for Twitter, Weil has proven his skills through a rapid set of launches at Instagram, including its surprisingly successful Snapchat Stories clone. Read More

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Snapchat growth slowed 82% after Instagram Stories launched

snapchat-instagram-growth Snapchat was flying high in early 2016, but the launch of direct competitor Instagram Stories coincided with a massive drop in how fast Snapchat was growing, judging by new stats in its IPO filing. That aligns with our report that multiple analytic providers and social media talent managers saw a big decline in Snapchat usage after Instagram Stories came out. While we can’t be sure… Read More

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Instagram testing multi-photo album posts

unknown-2 Sometimes when you’re looking at your Instagram selects and you can’t quite decide between a few options, or when you want to post something from your trip but also don’t want to overwhelm your followers with a bunch of different pictures in a row, you feel keenly the absence of the ability to post a gallery as a single update. Especially if you’ve seen ads that feature… Read More

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10 big earnings questions Facebook probably won’t answer

facebook-money Teens and Snapchat? Instagram earning money finally? The impact of the fake news scandal? These are what we wish Facebook would talk about on today’s Q4 earnings call. Facebook’s business is expanding in every direction, but it breaks out very little of that, keeping investors and the public in the dark about its newer revenue streams. Meanwhile, controversies and competition can… Read More

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Instagram Stories is stealing Snapchat’s users

Instagram Stories Steals Snapchat Users Good enough and convenient. That’s proved a winning strategy for Instagram’s clone, according to a dozen analytics providers, social media celebrities, and talent managers who told TechCrunch they’ve seen a decline in Snapchat Stories usage since Instagram Stories launched on August 2nd. Read More

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Instagram Stories hits 150M daily users, launches skippable ads

ads_in_stories_-_airbnb_stills Instagram Stories now has as many users as the last number announced by Snapchat, the app Instagram copied. And it’s swiftly moving to monetize that massive audience. Along with the new 150 million daily user stat, Instagram today announced the launch of ads mixed into Stories. The unclickable five-second photo and 15-second video ads appear between different people’s stories and… Read More

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