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Instagram launches Story Search for hashtags and locations

 Instagram Stories wants to be your window into what’s going on around a topic or place right now, so it’s adding a way to search Stories two months after Snapchat did the same. Instagram users can now search for a location or hashtag, and see a Story compiled from Story posts by other users that include that location sticker, hashtag sticker, or hashtag in the caption. Location… Read More

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Instagram deters deletion with reversible “archive” option

 When Instagrammers don’t get enough likes or think their posts look boring, they sometimes impetously delete them. But they can later regret this common emergent behavior which also deprives Instagram of monetizable content and your history in images that could keep you locked into the service. So Instagram is rolling out a new feature called “archive” that lets you hide any… Read More

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Instagram on copying Snapchat: “This is the way the tech industry works”

 “I think it would frankly be silly of us if we were to say “Oh see that good idea over there that’s actually fulfilling a need people have to share more moments of their life, oh because one person did that we can’t even go near that idea.” That’s Instagram’s VP of Product Kevin Weil’s perspective about cloning Snapchat. He’s the man in… Read More

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Instagram tests Location Stories

 Instagram wants to let you see everything going on somewhere right now. TechCrunch has discovered that Instagram is testing a new Location Stories feature that compiles publicly shared Instagram Stories posts tagged with a location sticker. Users can then visit that business, landmark or place’s Instagram page and watch a slideshow Story of posts from there shared by strangers they… Read More

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Instagram launches selfie filters, copying the last big Snapchat feature

 Today Instagram Stories adds a more subtle and mature but error-prone copycat of Snapchat’s beloved augmented reality selfie filters. The eight initial “face filters,” as Instagram calls them, work exactly like Snapchat, and let you add virtual koala ears, nerd glasses, a butterfly crown or wrinkle-smooth makeup to yourself and friends in photos or videos. Read More

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Snapchat users stay loyal, but Instagram could block its growth

 U.S. millennials and Gen Zs aren’t entirely replacing their Snapchat addiction with Instagram Stories, according to a slew of new studies and surveys commissioned or collected by TechCrunch. Yet the fact that 80 percent of Instagram’s users are outside the U.S. has helped propel Instagram Stories’ ascent to 200 million DAUs, surpassing Snapchat’s 158 million users from… Read More

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Instagram launches mobile web sharing to pursue global growth

 Instagram wants to be the photo app for the whole world, even if you can’t or won’t download it. In pursuit of international growth where networks are slow and data is expensive, Instagram has given its mobile website a massive upgrade that adds core features of the main app, including photo sharing and a lightweight version of the Explore tab. Until now, users could could only… Read More

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