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Instagram becomes an interest network with hashtag following
Instagram has always been a social network where you follow friends and creators, but today it’s evolving with a new way to follow hashtags so you see top posts and Stories about a topic on your home page. Rather than having to dig this content out of search or the Explore tab, you can see the best #Slime videos or #FloralNails tutorials no matter who posts them. Read More
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There are now 25M active business profiles on Instagram
Instagram announced this morning that it now has 25 million active business profiles, up from 15 million in July. The company throws out a lot of different statistics (back in September it said it had 800 million monthly active users, 500 million daily active users and 2 million advertisers), but this one’s significant as a measure of how many businesses see Instagram as an important way… Read More
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Instagram Stories adds no-frills photo-only posting from mobile web
Instagram really wants the developing world on Stories. They won’t be able to use Instagram’s augmented reality masks or share videos, but starting today mobile web users can post to Instagram Stories. Previously, mobile web users could only view Stories, which have to be created in Instagram’s native apps. But now users can snap photos, overlay text captions, and share them… Read More
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120K Instagrams by Russian election attackers hit 20M Americans
Facebook detailed the extent of Russia’s election interference campaign on Instagram today during its second congressional hearing. Facebook general counsel Colin Stretch said that 120,000 posts by Russian election attackers reached 16 million Americans from October through the election, and the posts reached an additional 4 million Americans prior to October when Facebook has less… Read More
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Instagram injects 2X bigger Stories previews mid-feed
Instagram Stories is doing so well, the app wants to ensure you don’t just scroll by its Snapchat clone. Instagram confirms to TechCrunch that it has redesigned its mid-feed re-engagement box for Stories to show preview tiles of people’s slideshows that are twice as big as the Stories bar atop the feed. The box appears slotted between traditional permanent posts part way down the feed. Read More
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Instagram Superzoom records dramatic close-up videos
Instagram’s newest feature lets you make your own “Dramatic Chipmunk”-style video by shooting a stuttered zoom-in, including cinematic sound effects, with a single tap. Superzoom is coming to Instagram Stories on iOS and Android today, alongside an array of spooky Halloween stickers and augmented reality masks. Read More
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Instagram Stories launches cross-posting to Facebook Stories
Facebook Stories might not be a ghost town for long. After testing in Portugal last month, TechCrunch spotted the option to syndicate your Instagram Stories to Facebook Stories appearing to US users. Now Facebook confirms this feature is officially rolling out. “You now have the option to share your Instagram Stories to your Facebook Stories. We’re always working to make it easier… Read More
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Instagram Stories mimics Polly with new polls
Polly blew up with teens last month by tacking multiple-choice polling onto Snapchat. Instagram is following suit with its own polling feature within Stories. Now just like adding a location sticker, you can add a two-answer poll on top of your Stories that friends can answer with a tap. Read More
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Instagram now autoplays video sound once turned on until you close the app
Autoplay audio can be annoying or convenient depending on the situation. Luckily Instagram has found a happy medium between defaulting autoplay video sound on or off. This weekend TechCrunch spotted that some Instagram videos in the feed were autoplaying with audio. Now Instagram has confirmed to us “this new update rolled out recently” and here’s how it works for all… Read More
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Facebook brings its Canvas ad format to Instagram Stories
Instagram is announcing several new features for advertisers today. The biggest is probably the expansion of the Canvas ad format to Instagram Stories (which supposedly reach 250 million people daily). While businesses have been able to advertise in Instagram Stories since earlier this year, this introduces a new, full-screen, interactive ad format to that mix. “With the ability to… Read More
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