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PicPay, the Brazilian mobile payments platform, files for an IPO on Nasdaq
Brazilian mobile payments app PicPay filed on Wednesday an F-1 with the Securities and Exchange Commission (SEC) for an IPO valued at up to $100 million. The company plans to list on the Nasdaq under the ticker symbol PICS.
PicPay operates largely as a financial services platform that includes a credit card, a digital wallet similar to that of Apple Pay, a Venmo-style P2P payments element, e-commerce and social networking features.
“We want to transform the way people and companies interact, make transactions, and communicate in an intelligent, connected, and simple experience,” said José Antonio Batista, CEO of PicPay, in a statement.
While the company is based in São Paulo now and operates across Brazil, PicPay originally launched in Vitoria in 2012, a coastal city north of Rio. In 2015 the company was acquired by the group J&F Investimentos SA, a holding company owned by Brazilian billionaire brothers Wesley and Joesley Batista, which also own the gigantic meatpacker JBS SA.
According to the company’s registration statement, J&F was involved in the biggest corruption scandal in Brazil’s history, known as The Car Wash, and in 2017 entered into a plea deal with the Brazilian Federal Prosecutor. In December 2020 the company agreed to pay a fine of $1.5 billion and contribute an extra $442.6 million to social projects in Brazil. That being said, J&F continues to be a powerful conglomerate in the country, positioning itself as a strong backer for PicPay.
2020 was an explosive year for PicPay as the company saw its active userbase grow from 28.4 million to 36 million as of March 2021. According to the company’s 2020 financial report, which PicPay shared with TechCrunch, the company’s revenues also grew drastically from $15.5 million in 2019, to $71 million in 2020. The company is not yet profitable, however, and PicPay shelled out $146 million in 2020 to fuel its growth.
“We believe that the growth of our base and user engagement in our ecosystem demonstrates the scalability of our business model and reveals a great opportunity to generate more value for these customers,” Batista added.
Fintech is one of the most popular sectors in Brazil today, because there’s a lot of room for improvement in the region. The country has traditionally been controlled by four major banks, which have been slow to adapt to technology and also charge very high fees.
PicPay’s IPO is being led by Banco Bradesco BBI, Banco BTG Pactual, Santander Investment Securities Inc., and Barclays Capital Inc.
*The Brazilian Real was valued at 5.50 to $1 USD on the date of publication.
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Mexican unicorn Kavak raises a $485M Series D at a $4B valuation
Kavak, the Mexican startup that’s disrupted the used car market in Mexico and Argentina, today announced its Series D of $485 million, which now values the company at $4 billion. This round more than triples their previous valuation of $1.15 billion, which established them as a unicorn just a couple of months ago in October of 2020. Kavak is now one of the top five highest-valued startups in Latin America.
The round was led by D1 Capital Partners, Founders Fund, Ribbit and BOND, and brings Kavak’s total capital raised to date to more than $900 million. Kavak recently soft-launched in Brazil, and this new round of funding will be used to build out the Brazilian market and beyond, said Carlos García Ottati, Kavak’s CEO and co-founder. The company plans to do a full launch in Brazil in the next 60 days, García said, and we can expect to see Kavak in markets outside Latin America in the next 24 months, he added.
“We were built to solve emerging market problems,” García said.
Kavak, which was founded in 2016, is an online marketplace that aims to bring transparency, security and access to financing to the used car market. The company also offers its own financing through its fintech arm, Kavak Capital, and counts more than 2,500 employees and 20 logistics and reconditioning hubs in Mexico and Argentina.
“In Latin America, 90% of the [used car] transactions are informal, which leads to a 40% fraud rate,” said García, who experienced these challenges firsthand when he moved to Mexico from Colombia a couple of years ago and bought a used car.
“My budget allowed me to buy a used car, but there was no infrastructure around it. It took me six months to buy the car, and then the car had legal and mechanical issues and I lost most of my money,” he said. Kavak buys cars from individuals, refurbishes them and offers warranties to buyers.
“Instead of buying a new car, they can buy a better car that still has all the warranties. It’s a really aspirational process,” said García. The company, which really amounts to four companies in one given its areas of focus, was built to be comprehensive by design in order to meet the various gaps in the market, García said.
“When you’re building a business here [Latin America], you need to build several businesses because so many things are broken,” he said. That’s why the financing option, for example, has been a key to their success, according to García.
Financing has traditionally been hard to come by in Brazil, and as García said, the used car market lacks infrastructure there, too. That being said, Brazil is Latin America’s fintech hub, and the space has made leaps and bounds over the last 7-10 years with companies such as Nubank, PagSeguro, Creditas, PicPay, and others leading the way. As a result, credit cards and loans are more widely available today in the region, offering competition for Kavak Capital. While Kavak has localized some of its product for the Brazilian market — namely building out a Portuguese language version of the app and website — García said the markets are very similar.
“In Brazil, you still have the same problems that you have in Mexico, but Brazil is a little more developed, especially in fintech, which is light years ahead of Mexico,” he said.
With the Brazilian product heading to the races, García said they already have plans for other regions, though he declined to name them.
“80% of people in emerging markets don’t have access to a car,” García said of the global market size. “We want to go into big markets where customers are facing similar problems and where Kavak can really change their lives,” he added.
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Shell invests in LanzaJet to speed up deliveries of its synthetic aviation fuel
The energy giant Shell has joined a slew of strategic investors — including All Nippon Airways, Suncor Energy, Mitsui and British Airways — in funding LanzaJet, the company commercializing a process to convert alcohol into jet fuel.
A spin-off from LanzaTech, one of the last surviving climate tech startups from the first cleantech boom that’s still privately held, LanzaJet is taking a phased investment approach with its corporate backers, enabling them to invest additional capital as the company scales to larger production facilities.
Terms of the initial investment, or LanzaJet’s valuation after the commitment, were not disclosed.
LanzaJet claims that it can help the aviation industry reach net-zero emissions, something that would go a long way toward helping the world meet the emissions reductions targets set in the Paris Agreement.
“LanzaJet’s technology opens up a new and exciting pathway to produce SAF using an AtJ process and will help address the aviation sector’s urgent need for SAF. It demonstrates that the industry can move faster and deliver more when we all work together,” said Anna Mascolo, president, Shell Aviation, in a statement. “Provided industry, government and society collaborate on appropriate policy mechanisms and regulations to drive both supply and demand, aviation can achieve net-zero carbon emissions. The strategic fit with LanzaJet is exciting.”
LanzaJet is currently building an alcohol-to-jet fuel facility in Soperton, Georgia. Upon completion it would be the first commercial-scale plant for sustainable synthetic jet fuel, with a capacity of 10 million gallons per year.
The fuel is made by using ethanol inputs — something that Shell is very familiar with. It’s also something that the oil giant has in ready supply. Through the Raízen joint venture in Brazil, Shell has been producing bio-ethanol for more than 10 years.
The company expects that its sustainable fuel will be mixed with conventional fossil jet fuel to power airplanes in a lower carbon intensity way. Roughly 90% of the company’s production output will be aviation fuel, while the remaining 10% will be renewable diesel, the company said.
LanzaJet’s SAF is approved to be blended up to 50% with fossil jet fuel, the maximum allowed by ASTM, and is a drop-in fuel that requires no modifications to engines, aircraft and infrastructure. Additionally, LanzaJet’s SAF delivers more than a 70% reduction in greenhouse gas emissions on a lifecycle basis, compared to conventional fossil jet fuel. The versatility in ethanol, and a focus on low carbon, waste-based and nonfood/nonfeed sources, along with ethanol’s global availability, make LanzaJet’s technology a relevant and enduring solution for SAF.
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Ribbit Capital leads $26.7M round for Brazilian fintech Cora
Cora, a São Paulo-based technology-enabled lender to small and-medium-sized businesses, has raised $26.7 million in a Series A round led by Silicon Valley VC firm Ribbit Capital.
Kaszek Ventures, QED Investors and Greenoaks Capital also participated in the financing, which brings the startup’s total raised to $36.7 million since its 2019 inception. Kaszek led Cora’s $10 million seed round (believed at that time to be one of the largest seed investments in LatAm) in December 2019, with Ribbit then following.
Last year, Cora got its license approved from the Central Bank of Brazil, making it a 403 bank. The fintech then launched its product in October 2020 and has since grown to have about 60,000 customers and 110 employees.
Cora offers a variety of solutions, ranging from a digital checking account, Visa debit card and management tools such as an invoice manager and cashflow dashboard. With the checking account, customers have the ability to send and receive money, as well as pay bills, digitally.
This isn’t the first venture for Cora co-founders Igor Senra and Leo Mendes. The pair had worked together before — founding their first online payments company, MOIP, in 2005. That company sold to Germany’s WireCard in 2016 (with a 3 million-strong customer base), and after three years the founders were able to strike out again.
Cora co-founders Leo Mendes and Igor Senra; Image courtesy of Cora
With Cora, the pair’s long-term goal is to “provide everything that a SMB will need in a bank.”
Looking ahead, the pair has the ambitious goal of being “the fastest growing neobank focused on SMBs in the world.” It plans to use the new capital to add new features and improve existing ones; on operations; and launching a portfolio of credit products.
In particular, Cora wants to go even deeper in certain segments, such as B2B professional services such as law and accounting firms, real estate brokerages and education.
Ribbit Capital partner Nikolay Kostov believes that Cora has embarked on “an ambitious mission” to change how small businesses in Brazil are able to access and experience banking.
“While the consumer banking experience has undergone a massive transformation thanks to new digital experiences over the last decade, this is, sadly, still not the case on the small business side,” he said.
For example, Kostov points out, opening a traditional small business bank account in Brazil takes weeks, “reels of paper, and often comes with low limits, poor service and antiquated digital interfaces.”
Meanwhile, the number of new small businesses in the country continues to grow.
“The combination of these factors makes Brazil an especially attractive market for Cora to launch in and disrupt,” Kostov told TechCrunch. “The Cora founding team is uniquely qualified and deeply attuned to the challenges of small businesses in the country, having spent their entire careers building digital products to serve their needs.”
Since Ribbit’s start in 2012, he added, LatAm has been a core focus geography for the firm “given the magnitude of challenges, and opportunities in the region to reinvent financial services and serve customers better.”
Ribbit has invested in 15 companies in the region and continues to look for more to back.
“We fully expect that several fintech companies born in the region will become global champions that serve to inspire other entrepreneurs across the globe,” Kostov said.
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FinanZero, Brazil’s free online credit marketplace, raises $7M
FinanZero, a Brazilian online credit marketplace, announced today that it has closed a $7 million round of funding — its fourth since it launched in 2016. It has raised a total of $22.85 million to date.
The real-time online loan broker allows people to apply for a personal loan, a car equity loan or a home equity loan for free and receive an answer in minutes. A key to FinanZero’s success is that it doesn’t offer the loans itself, but has instead partnered with about 51 banks and fintechs who back the loans.
FinanZero is based in Brazil’s financial capital, São Paulo, and has 52 employees.
“From day one we said, ‘We only work with a success fee,’ so we only get paid when the customer signs the loan contract,” said Olle Widen, the company’s co-founder and CEO.
Instead of charging the customer, FinanZero gets a commission from one of its partners, and with a growing volume of credit applications — an average of 750,000 applications per month — the company has seen 61% revenue growth from 2019-2020.
Olle Widen, co-founder and CEO of FinanZero. Image Credits: FinanZero
The Brazilian finance and banking market has been ripe for disruption, as it has traditionally favored the rich.
Those with low incomes — the vast majority of Brazilian citizens — are then left with few options when it comes to financing, and which in turn forces them into compounding debt from which they’ll likely never escape. Traditionally, young Brazilians have lived with their families until they got married, and while there is a cultural aspect to it, the bottom line is that mortgages were infinitely hard to get approved.
With products like FinanZero and Nubank — Latin America’s largest digital bank — Brazilians are starting to see more economic mobility and independence from the legacy institutions that dictated their lives for so long.
Widen, who is Swedish, moved to Brazil about 10 years ago for personal reasons, and while there, was pitched the idea of FinanZero by Webrock Ventures, an investment company focused on bringing Nordic innovation to Brazil.
At the time, Swedish startup Lendo — a precursor to FinanZero — was making waves in Sweden, and the team felt that a similar model would succeed in Brazil, a country known for its bureaucracy and red tape, and thus primed for a streamlined and hassle-free approach to loans.
The original idea was to just copy Lendo, Widen said, but as others have discovered, along the way the team needed to “tropicalize” the product and the experience, meaning they had to build a custom solution for the Brazilian market and its people.
“The founder of Lendo was a childhood friend of mine,” said Widen, of his close ties to the Swedish fintech.
To apply for a loan on FinanZero you don’t need to provide your credit score. Instead, all you need is a utility bill (proof of address), proof of income and your government ID. The process is so simple, Widen said, that 92% of loan applications are initiated from a smartphone.
“Our business model is very based on the bank’s risk appetite and we saw 60% growth from 2019-2020. We are close to 3 million visits per month, about 1.5 are unique and in March of 2021, we had 800,000 people fill out the entire loan form. We have about a 10% approval rating across all products,” Widen said.
The round was led by the Swedish investors VEF, Dunross & Co, and Atlant Fonder, which are all previous investors in the company. The funding will go toward marketing — most of which will be on T.V. — product development, and talent acquisition.
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Brazil’s iFood outlines sustainability initiatives aiming to reduce its carbon footprint
The Brazilian-based pan-Latin American food delivery startup iFood has announced a series of initiatives designed to reduce the company’s environmental impact as consumers push companies to focus more on sustainability.
The program has two main components — one focused on plastic pollution and waste and another aiming to become carbon neutral in its operations by 2025.
Perhaps the most ambitious, and surely the most capital intensive of the company’s waste reduction initiatives is the development of a semi-automated recycling facility in São Paulo.
“We want to transform the entire supply chain for plastic-free packaging in Brazil. By controlling the national supply chain, from production to marketing and logistics, we can offer more competitive pricing for packaging to industries that already exist but do not have a scale of production and demand today,” said Gustavo Vitti, the chief people and sustainability officer at iFood.
The company has also created an in-app option that allows customers to decline plastic cutlery when they’re getting their food delivered.
“These initiatives will contribute to reducing the consumption of plastic items, which are often sent without being requested and end up going unused into the garbage bin,” said Vitti. “In the first tests that we did, 90% of consumers used the resource, which resulted in the reduction of tens of thousands of plastic cutlery and shows our consumers’ desire to receive less waste in their homes.”
On the emissions front, the company will work with Moss.Earth, a technology company in the carbon market, which developed the GHG inventory to offset its emissions by buying credits tied to environmental preservation and reforestation projects.
But the company is also working with Tembici, a provider of electric bikes in Brazil, to move its delivery fleet off of internal combustion powered mopeds or scooters.
“We know that compensation alone is not enough. It is necessary to think of innovative ways to reduce CO2 emissions. In October last year, we launched the iFood Pedal program, in partnership with Tembici, a project developed exclusively for couriers that offers affordable plans for renting electric bikes,” said Vitti. “Currently, more than 2,000 couriers are registered and are sharing 1,000 electric bikes in São Paulo and Rio de Janeiro in addition to the educational aspect of program that we have contemplated. With good adherence indicators, our plan is to gradually expand the project, taking it to other cities and, thus, increase our percentage of clean deliveries.”
The Brazilian electric motorcycle company Voltz Motors is also working with iFood, which ordered 30 electric motorcycles for use by some of its delivery partners. The company hopes to roll out more than 10,000 motorcycles over the next 12 months.
Coupled with internal-facing initiatives to improve water reuse, deploy renewable energy and develop a green roof at its Osasco headquarters, iFood is hoping to hit sustainability goals that can improve the environment across Brazil and beyond.
“We know that we have a long way to go, but we trust that together with important partners and this set of initiatives, in addition to others that are under development, it will be possible to reduce plastic generation and CO2 emissions impact on the environment. Our relevance and presence in the lives of Brazilian families further reinforces the importance of these environmental commitments for the planet,” said Vitti.
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Argentina’s Digital House raises over $50M to help solve LatAm’s tech talent shortage
Digital House, a Buenos Aires-based edtech focused on developing tech talent through immersive remote courses, announced today it has raised more than $50 million in new funding.
Notably, two of the main investors are not venture capital firms but instead are two large tech companies: Latin American e-commerce giant Mercado Libre and San Francisco-based software developer Globant. Riverwood Capital, a Menlo Park-based private equity firm, and existing backer early-stage Latin American venture firm Kaszek also participated in the financing.
The raise brings Digital House’s total funding raised to more than $80 million since its 2016 inception. The Rise Fund led a $20 million Series B for Digital House in December 2017, marking the San Francisco-based firm’s investment in Latin America.
Nelson Duboscq, CEO and co-founder of Digital House, said that accelerating demand for tech talent in Latin America has fueled demand for the startup’s online courses. Since it first launched its classes in March 2016, the company has seen a 118% CAGR in revenues and a 145% CAGR in students. The 350-person company expects “and is on track” to be profitable this year, according to Duboscq.
Digital House CEO and co-founder Nelson Duboscq. Image Credits: Digital House
In 2020, 28,000 students across Latin America used its platform. The company projects that more than 43,000 will take courses via its platform in 2021. Fifty percent of its business comes out of Brazil, 30% from Argentina and the remaining 20% in the rest of Latin America.
Specifically, Digital House offers courses aimed at teaching “the most in-demand digital skills” to people who either want to work in the digital industry or for companies that need to train their employees on digital skills. Emphasizing practice, Digital House offers courses — that range from six months to two years — teaching skills such as web and mobile development, data analytics, user experience design, digital marketing and product development.
The courses are fully accessible online and combine live online classes led by in-house professors, with content delivered through Digital House’s platform via videos, quizzes and exercises “that can be consumed at any time.”
Digital House also links its graduates to company jobs, claiming an employability rate of over 95%.
Looking ahead, Digital House says it will use its new capital toward continuing to evolve its digital training platforms, as well as launching a two-year tech training program — dubbed the the “Certified Tech Developer” initiative — jointly designed with Mercado Libre and Globant. The program aims to train thousands of students through full-time two-year courses and connect them with tech companies globally.
Specifically, the company says it will also continue to expand its portfolio of careers beyond software development and include specialization in e-commerce, digital marketing, data science and cybersecurity. Digital House also plans to expand its partnerships with technology employers and companies in Brazil and the rest of Latin America. It also is planning some “strategic M&A,” according to Duboscq.
Francisco Alvarez-Demalde, co-founder & co-managing partner of Riverwood Capital, noted that his firm has observed an accelerating digitization of the economy across all sectors in Latin America, which naturally creates demand for tech-savvy talent. (Riverwood has an office in São Paulo).
For example, in addition to web developers, there’s been increased demand for data scientists, digital marketing and cybersecurity specialists.
“In Brazil alone, over 70,000 new IT professionals are needed each year and only about 45,000 are trained annually,” Alvarez-Demalde said. “As a result of such a talent crunch, salaries for IT professionals in the region increased 20% to 30% last year. In this context, Digital House has a large opportunity ahead of them and is positioned strategically as the gatekeeper of new digital talent in Latin America, preparing workers for the jobs of the future.”
André Chaves, senior VP of Strategy at Mercado Libre, said the company saw in Digital House a track record of “understanding closely” what Mercado Libre and other tech companies need.
“They move as fast as we do and adapt quickly to what the job market needs,” he said. “A very important asset for us is their presence and understanding of Latin America, its risks and entrepreneurial environment. Global players have succeeded for many years in our region. But things are shifting gradually, and local knowledge of risks and opportunities can make a great difference.”
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OctoML raises $28M Series B for its machine learning acceleration platform
OctoML, a Seattle-based startup that offers a machine learning acceleration platform built on top of the open-source Apache TVM compiler framework project, today announced that it has raised a $28 million Series B funding round led by Addition. Previous investors Madrona Venture Group and Amplify Partners also participated in this round, which brings the company’s total funding to $47 million. The company last raised in April 2020, when it announced its $15 million Series A round led by Amplify.
The promise of OctoML, which was founded by the team that also created TVM, is that developers can bring their models to its platform and the service will automatically optimize that model’s performance for any given cloud or edge device.
As Brazil-born OctoML co-founder and CEO Luis Ceze told me, since raising its Series A round, the company started onboarding some early adopters to its “Octomizer” SaaS platform.
Image Credits: OctoML
“It’s still in early access, but we are we have close to 1,000 early access sign-ups on the waitlist,” Ceze said. “That was a pretty strong signal for us to end up taking this [funding]. The Series B was pre-emptive. We were planning on starting to raise money right about now. We had barely started spending our Series A money — we still had a lot of that left. But since we saw this growth and we had more paying customers than we anticipated, there were a lot of signals like, ‘hey, now we can accelerate the go-to-market machinery, build a customer success team and continue expanding the engineering team to build new features.’ ”
Ceze tells me that the team also saw strong growth signals in the overall community around the TVM project (with about 1,000 people attending its virtual conference last year). As for its customer base (and companies on its waitlist), Ceze says it represents a wide range of verticals that range from defense contractors to financial services and life science companies, automotive firms and startups in a variety of fields.
Recently, OctoML also launched support for the Apple M1 chip — and saw very good performance from that.
The company has also formed partnerships with industry heavyweights like Microsoft (which is also a customer), Qualcomm and AMD to build out the open-source components and optimize its service for an even wider range of models (and larger ones, too).
On the engineering side, Ceze tells me that the team is looking at not just optimizing and tuning models but also the training process. Training ML models can quickly become costly and any service that can speed up that process leads to direct savings for its users — which in turn makes OctoML an easier sell. The plan here, Ceze tells me, is to offer an end-to-end solution where people can optimize their ML training and the resulting models and then push their models out to their preferred platform. Right now, its users still have to take the artifact that the Octomizer creates and deploy that themselves, but deployment support is on OctoML’s roadmap.
“When we first met Luis and the OctoML team, we knew they were poised to transform the way ML teams deploy their machine learning models,” said Lee Fixel, founder of Addition. “They have the vision, the talent and the technology to drive ML transformation across every major enterprise. They launched Octomizer six months ago and it’s already becoming the go-to solution developers and data scientists use to maximize ML model performance. We look forward to supporting the company’s continued growth.”
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Flourish, a startup that aims to help banks engage and retain customers, raises $1.5M
It’s not uncommon these days to hear of U.S.-based investors backing Latin American startups.
But it’s not every day that we hear of Latin American VCs investing in U.S.-based startups.
Berkeley-based fintech Flourish has raised $1.5 million in a funding round led by Brazilian venture capital firm Canary. Founded by Pedro Moura and Jessica Eting, the startup offers an “engagement and financial wellness” solution for banks, fintechs and credit unions with the goal of helping them engage and retain clients.
Also participating in the round were Xochi Ventures, First Check Ventures, Magma Capital and GV Angels as well as strategic angels including Rodrigo Xavier (former Bank of America CEO in Brazil), Beth Stelluto (formerly of Schwab), Gustavo Lasala (president and CEO of The People Fund) and Brian Requarth (founder of Viva Real).
With clients in the U.S., Bolivia and Brazil, Flourish has developed a solution that features three main modules:
- A rewards engine designed to incentivize users to save or invest money.
- An intelligent and automated micro-savings feature where users can create personalized rules (such as transferring $15 into a rainy day fund every time their favorite sports team wins).
- A financial knowledge module, where personal financial transactions and spending patterns are turned into a question and answer game.
In the U.S., Flourish began by testing end-user mechanics with organizations such as CommonWealth and Opportunity Fund. In 2019, it released a B2C version of the Flourish app (called the Flourish Savings App) as a pilot for its banking platform, which can integrate with banks through an SDK or an API. It is also now licensing its engagement technology to banks, retailers and fintechs across the Americas. Flourish has piloted or licensed its solution to U.S.-based credit unions, Sicoob (Brazil’s largest credit union) and BancoSol in Bolivia.
The startup makes money through a partnership model that focuses on user activation and engagement.
Both immigrants, Moura and Eting met while in the MBA program at the Haas School of Business at UC Berkeley. Moura came to the U.S. from Brazil as a teen, while Eting is the daughter of a Filiponio father and mother of Mexican descent.
The pair bonded on their joint mission of building a business that empowered people to create positive money habits and understand their finances.
Currently, the 11-person team works out of the U.S., Mexico and Brazil. It plans to use its new capital to increase its number of customers in LatAm, do more hiring and develop new functionalities for the Flourish platform.
In particular, it plans to next focus on the Brazilian market, and will scale in a few select countries in the Americas.
“There are three things that make Latin America, and more specifically Brazil, attractive to us at this moment,” Moura said. “Currently, the B2B financial technology market is still in its nascency. This combined with open banking regulation and the need for more responsible products provides Flourish a unique opportunity in Brazil.”
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RecargaPay closes a $70 million Series C
RecargaPay, a Brazil-based fintech that allows users to top off their prepaid cell phones online, announced this morning that they’ve closed their $70 million Series C. The company, which operates solely in Brazil, was launched in 2010 by Miami-based serial entrepreneur Rodrigo Teijeiro, who is co-founder and CEO.
Unlike in the U.S. where most people have a cell phone plan through a major carrier, in Brazil — a country where the minimum wage is currently $1,100 reals per month (roughly $202 USD) — many people must buy calling cards at local shops to add credit to their phones, which allows them to avoid a monthly recurring bill.
“Most people were using prepaid [phones] for control because they didn’t trust the telephone companies — they didn’t want roaming fees or fees for going over etc.,” said Teijeiro. Many of us can relate to the days when we’d come home from an international trip and have an astronomical phone bill because of roaming fees, but imagine if that were a monthly occurrence?
In 2014, Teijeiro and his co-founders — one of whom is his brother, Alvaro, the CTO — turned the RecargaPay website into an app.
“Before RecargaPay, if your cell phone ran out of credits and it was 10 p.m. and you needed to make a phone call, you’d have to go out and find a shop that sold the prepaid cards to add the credits to your phone — it was super inconvenient,” Teijeiro added. Cell phones caught on quickly in Brazil because it has traditionally been difficult to obtain a landline — an ordeal that often took several months to solidify.
RecargaPay originally had operations in various Latin American countries, such as Argentina, Chile, Colombia, Mexico, Peru and Brazil, as well as in Spain and the U.S. But in 2016 the company decided to focus on the Brazilian market, because not only is it the biggest in LatAm, but it also has the highest penetration of credit cards.
“The number one mistake investors make when investing in LatAm is that they think that LatAm is one whole market. But especially in fintech, all the regulations are very different. That’s why it’s hard to scale in LatAm,” he said.
The company makes money by charging a monthly fee of $19.99 reals. When a customer makes an online top-off on the app, they get 4% cash back because the cell phone carriers pay RecargaPay the equivalent amount, which it then passes on to the user.
The company, which is EBITDA positive according to Teijeiro, has raised just over $100 million in capital to date and plans to use the $70 million to “expand its financial services offerings to small businesses and consumers, including further development of its popular subscription program Prime+,” the company said in a statement.
Already, RecargaPay offers much more than the ability to top off your cell phone. Other features include the ability to buy gift cards, apply for and receive microloans, refill your public transportation cards and pay bills. Teijeiro explained that RecargaPay and Nubank, LatAm’s largest digital bank, are not direct competitors, but rather operate in the same ecosystem. A lot of Nubank customers who now have a credit card, thanks to the bank’s no-fee cards, can use RecargaPay to top off their cell phones, he added.
According to a 2020 report by TechnoBlog, a Brazilian media outlet, in 2010 about 83% of cell phones in Brazil were prepaid. Today, that number is smaller, but it’s still a whopping 49%. The change started in 2012 with the advent of smartphones in Brazil and the popularization of WhatsApp. While this may sound insane, previously, Brazilians could only call others who used their same cell phone carrier — if they called people in other networks they’d incur a hefty fee.
To get around this problem, Brazilians bought multiple cell phone chips from different carriers and they would have to top off these chips individually. You’d also have to remember which of your contacts used which carrier — mind-blowing, I know. So when WhatsApp launched, it eliminated that problem altogether, hence its massive penetration in the Brazilian market.
(l-r) Renato Camargo: country manager & CMO; Alvaro Teijeiro: co-founder & CTO; Gustavo Victorica: co-founder & COO; Rodrigo Teijeiro: founder & CEO; Diego Escobar: CFO. Image Credits: RecargaPay
RecargaPay’s Series C was co-led by Miami-based Fuel Venture Capital and Madrid-based IDC Ventures, with additional participation from LUN Partners, Experian Ventures and ATW Partners.
“RecargaPay is a pioneer in the payments sector as one of the first all-in-one platforms to serve such a wide array of everyday needs of Brazilians,” said Maggie Vo, Fuel Venture Capital managing general partner and chief investment officer. “We are thrilled to back a company that is actively improving the lives of so many people by giving them more control over their finances, all the while challenging the status quo of banking systems.”
“Often people think that RecargaPay is for the unbanked, but it’s actually for the unbanked and the banked,” Teijeiro added. “What we always had in mind was to build — in the long-term — a mobile money ecosystem. Our approach was to solve problems one-by-one, and now we have a vertically integrated payment platform that offers financial services.”
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