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Instagram’s code hints at option to pay to boost posts
We’ve known for some time that Instagram will soon be introducing business profiles, analytics and features intended to improve the ad-buying experience on the Facebook-owned photo-sharing network. Now, a number of other undocumented, non-public features have been uncovered, following a decompiling of the latest Instagram application, including one that hints that Instagram plans to offer… Read More
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Tencent reportedly eyes majority stake in Supercell, plans tie-ups with Publicis, LVMH
China’s Internet giant Tencent has been expanding its international reach in areas like games and advertising, and as part of that, the company is picking up its dealmaking in Europe. The Wall Street Journal is reporting that the owner of the popular WeChat messaging platform is in early talks to buy a majority stake in Supercell — the mobile gaming phenomenon based out of… Read More
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Google Image Search will now include shopping ads
As more of today’s consumers shop online using their mobile devices, often bypassing Google for e-commerce sites directly – and especially Amazon – Google has moved to combat the trend by launching its own visual shopping ads. Announced just ahead of its annual I/O developer conference this week, Google unveiled Shopping ads on image search. That means when shoppers are… Read More
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Pinterest opens up its ads manager tools to smaller and medium-sized businesses
Pinterest today is releasing a set of new advertising management tools that were previously unavailable for smaller businesses as its portfolio of advertising products — and revenue potential — continues to grow. All these tools continue to give smaller and medium-sized businesses new opportunities to manage advertisements on Pinterest. Around three-fourths of the content on… Read More
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Google Boots Ad Blockers From Google Play
Earlier this week, Samsung rolled out support for ad blocking in the new version of its web browser for mobile devices, the Samsung Internet Browser. Third-party developers quickly responded by launching ad-blocking mobile apps that work with the browser. Now those developers are finding their apps are being pulled from the Google Play, and their updates are being declined. The reason? It… Read More
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Pandora’s “Sponsored Listening” Ad Format Exits Beta, Offering Mobile App Users An Hour Of Uninterrupted Listening
Following the arrival of stronger-than-expected earnings last week, radio service Pandora this morning announced the expansion of its “Sponsored Listening” ad product, which is now being made available to all advertisers. The product, which was first introduced this past fall, was said previously to be scheduled for a launch in the second half of 2015. Instead of more… Read More
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Pinterest Will Open Promoted Pins To All Advertisers Following Success Of Beta Program
After years of questions about how it will make revenue, Pinterest’s roadmap to monetization is becoming more clear. The company announced today that its Promoted Pins program, which it made available in beta to certain brands eight months ago, has performed “just as good and sometimes better than organic Pins,” and it will make the program available to all advertisers on… Read More
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Boostable Gets $3.2M, Its Ads Get More Sales For Your Event, Crowdfund, Or Online Store
Boostable doesn’t have to sell its ads. Marketplaces sell them for it. Ticket, crowdfunding, and ecommerce marketplaces make money when their users sell things, so they’re incentivized to route traffic to the listings they host, which is exactly what Boostable’s easy-peasy ad-buying tool does for marketplace sellers do. So the marketplaces do the legwork of recommending… Read More
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Giftgaming Gives You Power-Ups In Exchange For…Giving You Real-World Discounts
Giftgaming is a win-win-win that helps you win. Advertisers get exposure, developers get paid, and you get free virtual goods in mobile games plus coupons for discounts on meatspace purchases. Today, Giftgaming launched its service onstage at the TechCrunch Disrupt Europe in London. When you’re playing a mobile game like Fluid Football, you’ll be able to tap a Giftgaming icon for… Read More
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Here’s The 3 Reasons Europe Green-Lighted Facebook’s $19B WhatsApp Deal
The EU has approved Facebook’s landmark $19 billion acquisition of messaging startup WhatsApp — determining that the two are “not close competitors”. In a statement confirming the clearance, it highlights three key areas where it believes the two do not create an anticompetitive environment for other players in this space: consumer communications services; social… Read More
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