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People.io data rewards app gets Telefónica co-branding push
London based People.io has taken its first steps outside the UK, expanding its data sharing rewards platform into Germany — where it’s launched a co-branded version of the app with carrier o2 (called o2 Get), targeting the latter’s ~24 million customers. Google will now allow 300×250 ads above the fold on mobile webpages, says they can be ‘user-friendly’
Google today announced a change to its AdSense policy that will remove a limitation previously in place that restricted certain kinds of ads “above the fold” – meaning, visible on a website without scrolling down the page. The company says that it will now allow its 300×250 medium rectangle ads to be implemented above the fold on the mobile web, without resulting in… Read More
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Wrapify raises $3M from Avery Dennison to pay you to wrap your car in ads
Wrapify, the startup that will pay you to wrap your car with an advertisement, has raised $3 million in seed funding. As a refresher, the startup provides a two-sided marketplace that matches up drivers wanting to make some extra money with brands looking for a unique way to advertise. Eligible drivers will get their car wrap installed (and removed) for free, and on average are paid $450 a… Read More
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Pinterest begins rolling out search ads for keywords and shopping campaigns
Pinterest is adding another piece to its arsenal of advertising services, opening up search advertising to its partners and with companies advertising through the Kenshoo marketing suite. With Pinterest looking to continue to grow into a must-have tool for advertisers, it’s begun building more and more products to capture all parts of a person’s buying behavior. Pinterest users… Read More
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Facebook Messenger begins testing ads…and they’re big
Facebook today is beginning to test integrating ads into its mobile messaging app’s user interface. The company says it will launch what it characterizes as a “very small test” in Australia and Thailand, which will allow businesses to place an ad on the Messenger home screen. These fairly prominent card-style ads include image thumbnails accompanied by text and a link. Read More
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Big data can’t bring objectivity to a subjective world
It seems everyone is interested in big data these days. From social scientists to advertisers, professionals from all walks of life are singing the praises of data science. In the social sciences, many scholars apparently believe it will lend their subject a previously elusive objectivity and clarity. However, when it comes to the social sciences, big data is a false idol. Read More
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Five industries that should take a cue from Netflix and crowdsource parts of its tech
By crowdsourcing for solutions using machine learning to utilize the abundant data available across these five industries, we can find relevant signals and patterns among the noise and make these industries not only more efficient, but also more integral to improving our lives. Read More
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Twitch starts selling its own video ads, says they can’t be avoided via ad blockers
Twitch, the Amazon-owned video streaming platform which is today used by over 2 million broadcasters, announced today its plans to begin selling video ads in its partners’ live streams. These ads will roll out this week, and will be delivered through Twitch’s new SureStream video technology platform, which also offers smoother and more reliable streams, including ads, the… Read More
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Facebook gives app developers a new way to target users with push notifications
Today, it’s not enough to get users to download an app, you have to keep them coming back, or the app will soon be abandoned and forgotten. To address developers’ needs on this front, Facebook is today is taking a tool for creating customizable push campaigns out of beta, which will allow any developer to narrowly target specific audiences via their app.
The tool is a part of… Read More
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Google embraces the log-in, leaving cookies behind in new advertising updates
Google has been focusing for years on finding better ways to track and measure ads as we switch from one device to another to consume media like TV, music or written articles like this one. And now, to coincide with Ad Week in New York this week, Google is revealing its latest moves in that effort: over the next few months the company will expand Brand Lift from measuring online video… Read More
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