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The biggest problem with Snapchat’s geofilter product
Snapchat’s current geofilter product is a nightmare for event managers, brands, and any commercial business because anyone can coat-tail or hijack the space. Let’s say you’re holding a political rally at City Hall, and you want to buy a geofilter for the augmented Snapchat space at the event. When you go to purchase it from Snapchat, your plan gets rejected. Why? Someone… Read More
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Facebook Offers gets revamped for mobile, now lets you track saved coupons in a dedicated section
Facebook’s goal of tracking ads all the way through to a customer’s purchase at point-of-sale is getting a big boost today with a makeover of the Facebook Offers program. Now designed to be more mobile-friendly, Facebook is allowing businesses to create two kinds of offers – those customers can redeem online and those they redeem in-store – while also making it… Read More
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Facebook’s new ad tool helps target people who will actually use, not just install, mobile apps
Getting people to download apps on their phone is hard enough. Getting to use them and return is even harder. And getting valuable users who spend money in the app or take other actions that the developer wants to encourage, is the most difficult task of all. Today, Facebook announced plans to attack that latter problem with the debut of more advanced ad targeting options for mobile app… Read More
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How to get your photos featured on Apple’s Shot on iPhone billboards
Been anywhere near a billboard recently? You’ve probably seen some magnificent photographs with “Shot on iPhone” plastered underneath. As a photographer, you’ve probably felt a pang of envy; why aren’t your photos up there for the world to see? I tracked down one of the photographers in the current campaign to find out how his images came to be featured in the… Read More
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Pinterest gets visitor retargeting and other new ad targeting tools
Starting today, advertisers will be able to advertise against Pinterest users that have visited their sites — giving retailers a powerful new tool that is available in other advertising suites that will help them follow users as they browse the internet (including on Pinterest). Read More
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Apple to introduce search ads on App Store along with changes to app review, discovery and splits
Just ahead of its annual WWDC conference, Apple has announced a series of changes to its App Store, aimed at improving the experience for both developers and consumers alike. According to Senior Vice President of Worldwide Marketing, Phil Schiller, who took over the App Store in December, the company is working to speed up the time it takes apps to go live, revamp how it splits revenue… Read More
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Tubular Labs raises $10 million to measure online videos across social platforms
Just how popular was that video of the mom laughing in her Chewbacca mask? And how did that video stack up against the mermaid pillow one that went viral in January? Are videos published by Last Week Tonight watched more or shared more than videos published by The Late Show with Stephen Colbert? Mountain View, Calif.-based Tubular Labs Inc. is using big data analytics to figure out such… Read More
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Instagram officially announces its new business tools
Instagram this morning officially announced the launch of its tools for business users, including new business profiles, analytics and the ability to turn Instagram posts into ads directly from the Instagram app itself. The launch comes following a series of leaks and reports of the tools’ imminent launch, and largely confirms details we already knew — like how the profiles would… Read More
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Facebook set to foster popularity of branded content
Branded content was already becoming more attractive to many marketers and publishers trying to navigate the shoals of the online media ecosystem. Now, thanks to Facebook, it’s set to really take off. I think this sector will grow quickly, and in some interesting new directions. Read More
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Google makes big changes to its ad products
Google’s AdWords is getting a makeover. The search giant announced today that they have made several updates to make its advertising tools more suitable for mobile. With an emphasis on location-related mobile searches, a category that Google says is growing 50 percent faster than other searches, the company is introducing new local search ads across Google.com and Google Maps. If a… Read More
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