August 2, 2016
Video distribution startup Zype raises $2M
Zype has raised another $2 million as it helps publishers deliver (and make money from) video across devices. Added to the $1.6 million that Zype announced last year,…
Read article1010Tech Talk archive
Category: <span>Advertising Tech</span>
Practical computer-repair, security, maintenance, and small-business IT information from 1010Computers.
August 1, 2016
OmniVirt brings 360-degree advertising to big publishers
OmniVirt is promising to help publishers and advertisers tap into the potential of virtual reality. It’s not the only startup working on VR/360-degree ads (competitors include Immersive Media…
Read articleJuly 26, 2016
Verizon Q2 misses on declining sales of $30.5B, beats with EPS of $0.94
Verizon yesterday announced a landmark deal to purchase Yahoo’s core business for $4.83 billion, but judging from its just-released second quarter earnings report, the telecom giant continues to feel the…
Read articleJuly 19, 2016
Facebook throws shade at Snapchat’s anti-creepy business
“They’re going to hit some challenges and marketers are gonna start to ask questions when they get out of the experimental budget phase,” Facebook’s head of adtech said…
Read articleJuly 19, 2016
Google introduces speedier ads to its Accelerated Mobile Pages program
Google has been working to create a faster news reading experience through its Accelerated Mobile Pages project. Now it’s bringing something similar to online ads. AMP is an open framework…
Read articleJuly 18, 2016
Facebook’s new ad tool helps target people who will actually use, not just install, mobile apps
Getting people to download apps on their phone is hard enough. Getting to use them and return is even harder. And getting valuable users who spend money in…
Read articleJuly 12, 2016
Google unveils new features for shopping ads and hotel search
Google is giving more tools to retail and travel businesses hoping to promote themselves through search results and ads. These new features were announced at a New York…
Read articleJuly 11, 2016
Pokémon Go is doing what few apps can – driving real-world traffic
If you were looking for a rare Pokémon and encountered the sign above, what would you do? Because I’d pay up to get whatever pocket monster was lurking…
Read articleJuly 8, 2016
Integral Ad Science acquires bot detection company Swarm
Integral Ad Science is unveiling some new steps to combat ad fraudsters, including the acquisition of a bot detection company called Swarm. CEO Scott Knoll told me that he…
Read articleJune 30, 2016
Yandex’s Android browser now supports third party ad-blocking extensions
Another brick in the wall for the mobile ad-blocking wars: Yandex has opened up its Android browser to third-party ad blocking extensions. Read More Powered by WPeMatico
Read article