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Extra Crunch Live: Join Verizon CEO Hans Vestberg for a live Q&A May 26 at 2pm ET/11am PT
Hans Vestberg, CEO of Verizon Communications, is a busy man. He’s also a business man. He’s a busy businessman, but has graciously made time to join us for an episode of Extra Crunch Live, our ongoing speaker series for Extra Crunch members.
We’re thrilled to have Vestberg as a guest on the show! The episode will air on May 26 at 2pm ET/11am PT.
Full disclosure: Verizon is the parent company to TechCrunch, which means that Vestberg is our boss’s boss’s boss’s boss.
Vestberg was previously CEO at Ericsson and joined Verizon as chief technology officer and EVP of network and technology in April of 2017. In June of 2018, the company announced that Vestberg would succeed Lowell McAdams as CEO of Verizon Communications. The promotion was made official that August.
Vestberg is unlike some of our previous guests on Extra Crunch Live — VCs like Kirsten Green, Roelof Botha and Charles Hudson and entrepreneurs like Mark Cuban. Vestberg is an operator at the helm of one of the world’s biggest corporations, and, as such, provides a unique perspective on adaptation strategies during the coronavirus pandemic.
Not only can attendees plan to hear about how Verizon is thinking both short and long-term about the effects of this pandemic on business, but also about how things are changing internally at the company, from re-opening offices to keeping morale high.
Vestberg leads a company with thousands of employees and can help founders understand how to manage a company at scale, particularly during a time when decisions are being made quickly and the stakes are high.
We’re also interested in talking to Vestberg about the company’s 5G rollout. 5G technology has huge implications for startups, especially as video conferencing and high-bandwidth communication formats become more popular in the midst of physical distancing.
Oh, another important thing! We’re not going to be the only ones asking questions. Extra Crunch members can also ask their questions directly in the Zoom call. So make sure you come prepared! If you’re not already a member, you can join Extra Crunch here.
Again, this episode of Extra Crunch Live with Hans Vestberg goes down on May 26 at 2pm ET/11am PT. You can find the full details below the jump.
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Extra Crunch Live: Join Revolution’s Steve Case and Clara Sieg on May 21 at 3pm ET/12pm PT
On May 21 at 3pm ET/12pm PT, we’re hosting an Extra Crunch Live session with Steve Case and Clara Sieg of Revolution.
This chat is the latest in our growing series featuring notable investors, entrepreneurs and technologists. Previously, TechCrunch editorial staff sat down (virtually, of course) with Cowboy Ventures’ Aileen Lee and Ted Wang, Sequoia’s Roelof Botha and Mark Cuban, to name a few.
There’s a lot to talk about with Case and Sieg, and Extra Crunch members are encouraged to come with their own set of questions to ask these renowned investors. Revolution is known for its wide range of investments, inside and out of the Valley, so we’re curious how the firm is addressing the COVID-19 crisis.
Steve Case was a co-founder of AOL and led the company as it became the internet giant of the ’90s — and did so outside of Silicon Valley. Because of this, he’s long been a champion of startups from other regions. Yet the firm still has a presence in Silicon Valley, and Clara Sieg has run that effort since 2012 after joining in 2010.
We’re curious how Case, Sieg and other partners are advising startups to weather this storm. With investments throughout the country, Revolution is in a unique position to have a holistic perspective on how the COVID-19 crisis is affecting startups.
Are they still funding startups right now? What metrics are they looking for? What regions of the country do they see less effected than others and which are hardest hit?
We have questions and we hope they have answers.
Extra Crunch members can ask their own questions directly in the Zoom Q&A. So come prepared! You can find the full information for the chat below. See you there!
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7 VCs talk about today’s esports opportunities
Even before the COVID-19 shutdown, venture funding rounds and total deal volume of VC funding for esports were down noticeably from the year prior. The space received a lot of attention in 2017 and 2018 as leagues formed, teams raised money and surging popularity fostered a whole ecosystem of new companies. Last year featured some big fundraises, but esports wasn’t the hot new thing in the tech world anymore.
This unexpected, compulsory work-from-home era may drive renewed interest in the space, however, as a larger market of consumers discover esports and more potential entrepreneurs identify pain points in their experience.
To track where new startups could arise this year, I asked seven VCs who pay close attention to the esports market where they see opportunities at the moment:
- Peter Levin, Griffin Gaming Partners
- Beth Ferriera, Firstmark
- Ethan Kurzweil, Bessemer Venture Partners
- Jens Hilgers, BitKraft Ventures
- Doug Higgins, Sapphire Sport
- Rick Yang, NEA
- Kevin Baxpehler, Remagine Ventures
Their responses are below.
This is the second investor survey I’ve conducted to better understand VCs’ views on gaming startups amid the pandemic; they complement my broader gaming survey from October 2019 and an eight-article series on virtual worlds I wrote last month. If you missed it, read the previous survey, which investigated the trend of “games as the new social networks”.
Peter Levin, Griffin Gaming Partners
Which specific areas within esports are most interesting to you right now as a VC looking for deals? Which areas are the least interesting territory for new deals?
Everything around competitive gaming is of interest to us. With Twitch streaming north of two BILLION hours of game play thus far during the pandemic, this continues to be an area of great interest to us. Fantasy, real-time wagering, match-making, backend infrastructure and other areas of ‘picks and shovels’-like plays remain front burner for us relative to competitive gaming.
What challenges does the esports ecosystem now need solutions to that didn’t exist (or weren’t a focus) 2 years ago?
As competitive gaming is still so very new with respect to the greater competitive landscape of content, teams and events, the Industry should be nimble enough to better respond to dramatic market shifts relative to its analog, linear brethren. A native digital industry, getting back “online’”will be orders of magnitude more straightforward than in so many other areas.
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Attentive raises another $40M for mobile messaging, will invest in helping customers respond to COVID-19
Mobile messaging startup Attentive continues to bring in new funding.
The startup raised a $40 million Series B last summer, followed by a $70 million Series C at the beginning of this year. Today it’s announcing that it’s extended the Series C by another $40 million, bringing the total round size to $110 million.
CEO Brian Long (who previously founded TapCommerce with his Attentive co-founder Andrew Jones and sold the company to Twitter) told me that the new funding closed just a week ago. He said the money comes from institutional investors who had wanted to participate in the Series C, but “for whatever reason, the timing didn’t work out.”
Then, as the startup wanted to invest in new areas — particularly in response to the COVID-19 pandemic — Long reached out again. Once they saw Attentive’s numbers for the first quarter of 2020, the firms were willing to invest.
Apparently, the number of new customer sign-ups is only increasing, with Attentive now working with more than 1,000 businesses. Companies like Coach, Urban Outfitters, CB2, PacSun, Lulus and Jack in the Box use the platform to manage their mobile messaging, with tools around adding text message subscribers, creating engaging messages and tracking the results of those campaigns.
And while we’re at the beginning of what’s likely to be a dramatic slowdown in advertising and marketing, Long suggested that even if businesses pull back on acquiring new customers, they’ll still need to maintain a relationship with existing ones.
“CRM is such a critical channel for companies … email and text are the last thing you would shut down,” he said.
Sequoia Capital Global Equities and Coatue are the new investors in the Series C. Sequoia’s venture fund already led (or co-led) the Series C and the Series B, but Long said he was interested in working with the firm’s crossover fund — and with Coatue — partly because they invest in public companies as well.
Not that he has immediate plans for Attentive to go public, but he said, “It just creates optionality,” so that there are fewer financial pressures regardless of the route the company takes.
Other investors in the Series C include IVP, Bain Capital Ventures, NextView Ventures, Eniac Ventures and High Alpha.
“Attentive’s rapid growth is an indicator of how consumers are eager to find a more direct, personalized and efficient channel to interact with businesses,” said Jeff Wang, managing partner at Sequoia Capital Global Equities, in a statement. “We’ve been impressed by how quickly Attentive’s business has scaled, its strong customer momentum, and the expertise of the team. We are thrilled to increase Sequoia’s partnership with Attentive through our Global Equities fund.”
As for how Attentive is responding to COVID-19, the startup plans to create funds to help customers navigate the economic fallout. There will be more details released in the coming weeks, but Long said the idea is to launch funds focused on the e-commerce/retail, food/beverage and educational sectors, providing free access to Attentive tools and services “to help those companies get recharged.”
Long added that he hopes to grow Attentive’s headcount from 260 employees to more than 400 by the end of this year.
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Adriel brings automation to small business advertising
Adriel is a South Korean startup bringing automated ad tools to small businesses — and in recent months, it’s been expanding into the United States and the United Kingdom.
This might seem like exactly the wrong time to be growing an ad-buying platform, since we’re at the beginning of what’s likely to be a tremendous pullback in ad spend due to the COVID-19 pandemic. However, co-founder and CEO Sophie Eom told me via email that ad spend on Adriel increased by 7% in February, then by 6% in March, and she estimated that spend will be up by 8% in April.
“We all know that businesses are struggling from the uncertainty of the economic situations with COVID-19,” Eom said. “And most are hesitant about hiring agencies for their marketing and advertising efforts due to the high costs — in addition to the fact that many corporates don’t have enough knowledge about the right marketing processes.”
So why is Adriel still seeing growth? She argued, “We see that even in the midst of tough times, many startups and entrepreneurs are not giving up their businesses. In fact, they are shifting their focus and investments into more digital to reach their customers.”
As part of its response to COVID-19, the company is also donating ads to support small business customers in the San Francisco area.
Adriel’s technology automatically generates creative materials and suggests keywords for ads, as well as managing the targeting. But there’s also a human team that reviews campaigns and suggests ways to improve. The company does not require retainers or contracts, but charges a 19% fee on ad spend.
I first spoke to Eom at the end of 2019, when she was first expanding Adriel into the U.S. In some ways, it felt like a familiar pitch — I’ve written about companies like AdEspresso (acquired by HootSuite) and Smartly.io (which sold a majority stake to Providence Equity Partners last year), which also said they were optimizing or automating small business advertising. Plus, Facebook itself has launched an automated ad builder.
Eom suggested that while there are tools that sound superficially similar, there’s nothing quite like Adriel (which was part of Facebook’s Namsam Lab Korea incubator), with its multi-platform support for managing Facebook, Google and Instagram ad campaigns in one place, and with its focus on the true “long tail” of advertisers — she said the average Adriel client spends a relatively modest $1,000 per month on digital advertising.
“We’re not merely a self-service tool either,” she said. “We support and assist our clients in getting their ad placed, making their campaign more successful. We use technology to make all these processes more affordable for more business owners.”
She added that Adriel has launched 7,200 campaigns for nearly 20,000 business accounts.
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Declining ad rates may signal a reset for startup SEM strategies
With limited prospects for growth, one of the iron laws of economic downturns is that advertising is among the first budgets to be cut.
Advertising revenues have already cratered at many alt-weekly newspapers, which heavily rely on local events and restaurants that have been shuttered in the wake of the COVID-19 outbreak. BuzzFeed even went so far (as they do) to label it a “media extinction event.”
Clearly it’s bad times, but I wanted to get a lot more granular around the data for ad rates, particularly around top startups. So I compiled a list of a little more than 100 unicorns across a variety of sectors and explored how the prices of their search engine keywords have changed with the global pandemic that is sparking a global recession.
The results aren’t surprising — there has been a collapse in prices for almost all ads (with some very interesting exceptions we will get to in a bit). But the variations across startups in their online ad performance says a lot about industries like food delivery and enterprise software, and also the long-term revenue performance of Google, Facebook and other digital advertising networks.
A quick overview of the data
It’s common for startups to buy their own keywords on search engines like Google and the App Store. Owning that top rank guarantees that their own company’s page is the first result a user sees and prevents competitors from buying their name, potentially intercepting customers.
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Twitter CEO’s weak argument why investors shouldn’t fire him
Twitter CEO Jack Dorsey might not spend six months a year in Africa, claims the real product development is under the hood and gives an excuse for deleting Vine before it could become TikTok. Today he tweeted, via Twitter’s investor relations account, a multi-pronged defense of his leadership and the company’s progress.
The proclamations come as notorious activist investor Elliott Management prepares to pressure Twitter into a slew of reforms, potentially including replacing Dorsey with a new CEO, Bloomberg reported last week. Sources confirmed to TechCrunch that Elliott has taken a 4% to 5% stake in Twitter. Elliott has previously bullied eBay, AT&T and other major corporations into making changes and triggered CEO departures.
…Focusing on one job and increasing accountability has made a huge difference for us. One of our core jobs is to keep people informed. We want to be a service that people turn to… to see what’s happening, to be a credible source that people learn from.
— Twitter Investor Relations (@TwitterIR) March 5, 2020
Specifically, Elliott is seeking change because of Twitter’s weak market performance, which as of last month had fallen 6.2% since July 2015, while Facebook had grown 121%. The corporate raider reportedly takes issue with Dorsey also running fintech giant Square, and having planned to spend up to six months a year in Africa. Dorsey tweeted that “Africa will define the future (especially the bitcoin one!),” despite cryptocurrency having little to do with Twitter.
Rapid executive turnover is another sore spot. Finally, Twitter is seen as moving glacially slow on product development, with little about its core service changing in the past five years beyond a move from 140 to 280 characters per tweet. Competing social apps like Facebook and Snapchat have made landmark acquisitions and launched significant new products like Marketplace, Stories and Discover.
Dorsey spoke today at the Morgan Stanley investor conference, though apparently didn’t field questions about Elliott’s incursion. The CEO did take to his platform to lay out an argument for why Twitter is doing better than it looks, though without mentioning the activist investor directly. That type of response, without mentioning to whom it’s directed, is popularly known as a subtweet. Here’s what he outlined:
On democracy: Twitter has prioritized healthy conversation and now “the #1 initiative is the integrity of the conversation around the elections” around the world, which it’s learning from. It’s now using humans and machine learning to weed out misinformation, yet Twitter still hasn’t rolled out labels on false news despite Facebook launching them in late 2016.
On revenue: Twitter expects to complete a rebuild of its core ad server in the first half of 2020, and it’s improving the experience of mobile app install ads so it can court more performance ad dollars. This comes seven years late to Facebook’s big push around app install ads.
On shutting down products: Dorsey claims that “5 years ago we had to do a really hard reset and that takes time to build from… we had been a company that was trying to do too many things…” But was it? Other than Moments, which largely flopped, and the move to the algorithmic feed ranking, Twitter sure didn’t seem to be doing too much and was already being criticized for slow product evolution as it tried to avoid disturbing its most hardcore users.
On stagnation: “Some people talk about the slow pace of development at Twitter. The expectation is to see surface level changes, but the most impactful changes are happening below the surface,” Dorsey claims, citing using machine learning to improve feed and notification relevance.
Yet it seems telling that Twitter suddenly announced yesterday that it was testing Instagram Stories-esque feature Fleets in Brazil. No launch event. No U.S. beta. No indication of when it might roll out elsewhere. It seems like hasty and suspiciously convenient timing for a reveal that might convince investors it is actually building new things.
On talent: Twitter is apparently hiring top engineers “that maybe we couldn’t get 3 years ago.” 2017 was also Twitter’s share price low point of $14 compared to $34 today, so it’s not much of an accomplishment that hiring is easier now. Dorsey claims that “Engineering is my main focus. Everything else follows from that.” Yet it’s been years since fail whales were prevalent, and the core concern now is that there’s not enough to do on Twitter, rather than what it does offer doesn’t function well.
On Jack himself: Dorsey says he should have added more context “about my intention to spend a few months in Africa this year,” including its growing population that’s still getting online. Yet the “Huge opportunity especially for young people to join Twitter” seemed far from his mind as he focused on how crypto trading was driving adoption of Square’s Cash App.
“I need to reevaluate” the plan to work from Africa “in light of COVID-19 and everything else going on.” That makes coronavirus a nice scapegoat for the decision while the phrase “everything else” is doing some very heavy lifting in the face of Elliott’s activist investing.
Photographer: Cole Burston/Bloomberg via Getty Images
On fighting harassment: Nothing. The fact that Twitter’s most severe ongoing problem doesn’t even get a mention should clue you in to how many troubles have stacked up in front of Dorsey.
Running Twitter is a big job. So big it’s seen a slew of leaders ranging from founders like Ev Williams to hired guns like Dick Costolo peel off after mediocre performance. If Dorsey wants to stay CEO, that should be his full-time, work-from-headquarters gig.
This isn’t just another business. Twitter is a crucial communications utility for the world. Its absence of innovation, failure to defend vulnerable users and an inability to deliver financially has massive repercussions for society. It means Twitter hasn’t had the products or kept the users to earn the profits to be able to invest in solving its problems. Making Twitter live up to its potential is no side hustle.
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mParticle raises $45M to help marketers unify customer data
mParticle, which helps companies like Spotify, Paypal and Starbucks umanage their customer data, is announcing that it has raised $45 million in Series D funding.
Co-founder and CEO Michael Katz told me that the company has benefited from broader shifts — like new privacy regulation and the shift away from cookie-based browser tracking — that increase brands’ needs for a platform like mParticle that uses “modern data infrastructure” to deliver a personalized experience for customers without running afoul of any regulations.
As result, he said mParticle has nearly quintupled its revenue since it raised a $35 million Series C in 2017. (The company has raised more than $120 million total.)
“The challenges that we solve are universal,” Katz said. “It doesn’t matter if there’s a small company or big company. Data fragmentation, data quality, consistent change in the privacy landscape, consistent change in the technology ecosystem, these are universal challenges.”
Perhaps for that very reason, a whole industry of customer data platforms has sprung up since mParticle was founded back in 2013, all offering tools to help marketers create a single view of their customers by unifying data from various sources. Even big players like Adobe and Salesforce have announced their own CDPs as part of their larger marketing clouds.
When asked about the competition, Katz said, “The market has responded overwhelmingly by saying, ‘I don’t want one vendor to rule everything for me.’ Why be beholden to one suite of tools that’s just an amalgamation of products that were built in the early 2000s?”
Instead, he argued that mParticle customers want “a best-in-breed combination of independent solutions that can be integrated seamlessly.”
Getting back to the new funding — Arrowroot Capital led the round, with the firm’s managing partner Matthew Safaii joining mParticle’s board of directors. Existing investors also participated.
Katz said the funding will be spent in three broad areas: building new products, scaling its global data infrastructure and finding new partners. In fact, the company is also announcing a partnership with LiveRamp, through which mParticle customers can combine their first-party data with the third-party party data from Liveramp.
“We see this partnership with Liveramp as an opportunity to extend the surface area by which our customers can deliver highly personalized, privacy-friendly experiences,” Katz said.
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FTC votes to review influencer marketing rules & penalties
Undisclosed influencer marketing posts on social media should trigger financial penalties, according to a statement released today by the Federal Trade Commission’s Rohit Chopra. The FTC has voted 5-0 to approve a Federal Register notice calling for public comments on questions related to whether The Endorsement Guides for advertising need to be updated.
“When companies launder advertising by paying an influencer to pretend that their endorsement or review is untainted by a financial relationship, this is illegal payola,” Chopra writes. “The FTC will need to determine whether to create new requirements for social media platforms and advertisers and whether to activate civil penalty liability.”
Currently the non-binding Endorsement Guides stipulate that “when there is a connection between an endorser and a seller of an advertised product that could affect the weight or credibility of the endorsement, the connection must be clearly and conspicuously disclosed.” In the case of social media, that means creators need to note their post is part of an “ad,” “sponsored” content or “paid partnership.”
But Chopra wants the FTC to consider making those rules official by “Codifying elements of the existing endorsement guides into formal rules so that violators can be liable for civil penalties under Section 5(m)(1)(A) and liable for damages under Section 19.” He cites weak enforcement to date, noting that in the case of department store Lord & Taylor not insisting 50 paid influencers specify their posts were sponsored, “the Commission settled the matter for no customer refunds, no forfeiture of ill-gotten gains, no notice to consumers, no deletion of wrongfully obtained personal data, and no findings or admission of liability.”
Strangely, Chopra fixates on Instagram’s Branded Content Ads that let marketers pay to turn posts by influencers tagging brands into ads. However, these ads include a clear “Sponsored. Paid partnership with [brand]” and seem to meet all necessary disclosure requirements. He also mentions concerns about sponcon on YouTube and TikTok.
Additional targets of the FTC’s review will be use of fake or incentivized reviews. It’s seeking public comment on whether free or discounted products influence reviews and should require disclosure, how to handle affiliate links and whether warnings should be posted by advertisers or review sites about incentivized reviews. It also wants to know about how influencer marketing affects and is understood by children.
Chopra wisely suggests the FTC focus on the platforms and advertisers that are earning tons of money from potentially undisclosed influencer marketing, rather than the smaller influencers themselves who might not be as well versed in the law and are just trying to hustle. “When individual influencers are able to post about their interests to earn extra money on the side, this is not a cause for major concern,” he writes, but “when we do not hold lawbreaking companies accountable, this harms every honest business looking to compete fairly.”
While many of the social media platforms have moved to self-police with rules about revealing paid partnerships, there remain gray areas around incentives like free clothes or discount rates. Codifying what constitutes incentivized endorsement, formally demanding social media platforms to implement policies and features for disclosure and making influencer marketing contracts state that participation must be disclosed would all be sensible updates.
Society has enough trouble with misinformation on the internet, from trolls to election meddlers. They should at least be able to trust that if someone says they love their new jacket, they didn’t secretly get paid for it.
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Former Krux and Salesforce execs raise $15M for their marketing data startup Habu
Marketing startup Habu is emerging from stealth today and announcing that it has already raised $15 million in Series A funding.
The company comes out of super{set}, the startup studio created by Krux founders Tom Chavez and Vivek Vaidya. In fact, Chavez is Habu’s chairman, Vaidya serves as CTO and their former Krux colleague Matt Kilmartin (who eventually became chief customer officer for Salesforce’s consumer engagement platform after Salesforce acquired Krux) is the startup’s CEO.
Kilmartin told me that Habu was created to solve a “still elusive” marketing challenge — delivering “omni-channel orchestration for the entire customer journey.” In other words, he’s saying that chief marketing officers are still struggling to deliver personalized messages to potential customers across every channel and at every stage.
Kilmartin argued that’s because they’re challenged by new privacy regulations, plus the fact that many marketing tools struggle to integrate data from the major digital ad platforms. And then there are the limitations of the big marketing clouds (including Kilmartin’s old employer Salesforce), which he said are “stitching together all the stuff they bought — their goal is to have everyone go all-in on one of their stacks.”
So Habu isn’t trying to build yet another marketing platform. Instead, the company describes its core product as a “marketing data operating system” that can be used alongside the aforementioned clouds, bringing a company’s customer data together across platforms, then providing automated insights and recommendations on how to use that data to deliver personalized marketing. And it does this in a way that complies with privacy regulations like GDPR and CCPA.
“We’re trying not to be a platform,” Kilmartin said. “It’s a modular, interoperable suite of services.”
Habu’s software can pull in a marketer’s first-party customer data, as well as data from platforms like Google and Facebook. Kilmartin said that while these platforms remain a “blind spot” for many marketers, “They have APIs and frameworks to be able to do this, it just requires a level of sophistication. And there just aren’t that many extra data scientists that these brands have sitting around.”
In addition to super{set}, Habu’s funding comes from Ridge Ventures. And although Habu is only launching publicly today, it already has customers in the CPG and media industries.
Update: An earlier version of this story incorrectly identified some of Habu’s customers.
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