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Instagram Starts Offering Essential Ad Tools At Last
Facebook-owned Instagram is making itself more advertising-friendly today with the rollout of a suite of business tools aimed at brands which offer insights and analytics related to their use of the image-sharing network. Included in the suite are tools that show a business’s reach and impressions, as well as engagement, plus the performance of paid ad campaigns. Specifically,… Read More
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InMobi’s New Suite For Game Developers Sports Voxel’s Playable Ads
Independent ad network InMobi is touting a new solution for developers to take advantage of gamers’ emotional states to producer high click-thru rates on advertisements in their games. Along with tools for including interstitials that look like part of the game experience and ads that give you gameplay bonuses for watching videos, the company’s SDK now includes playable ads powered… Read More
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