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A Day After iOS 9’s Launch, Ad Blockers Top The App Store
One of the better features in this week’s newly released version of Apple’s mobile operating system, iOS 9, is the ability for users to block ads on mobile websites, along with other content that can slow down browsing and eat away at mobile data plans. And while somewhat of a geekier feature to implement – users have to download apps then head into iOS’… Read More
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Pandora’s “Sponsored Listening” Ad Format Exits Beta, Offering Mobile App Users An Hour Of Uninterrupted Listening
Following the arrival of stronger-than-expected earnings last week, radio service Pandora this morning announced the expansion of its “Sponsored Listening” ad product, which is now being made available to all advertisers. The product, which was first introduced this past fall, was said previously to be scheduled for a launch in the second half of 2015. Instead of more… Read More
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Twitter Now Autoplays Video And GIFs
Twitter has introduced auto-playing video and animated GIFs to its official timelines in both the iOS application and on the web, with support for the feature coming to the Android app soon. The feature means that you’ll see native video uploaded directly to Twitter, Vines and GIFs uploaded to the service playback instantly as you scroll – similar to how video works on Facebook.… Read More
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Slidejoy Snags $1.2 Million To Put News And Ads On Android Lockscreens
While some among the handful of startups exploiting the revenue-generating opportunities that come from using an Android phone’s lock screen as an advertising medium have since refocused their efforts, one of the early movers in this space, Slidejoy, has just closed on its first round of funding. With $1.2 million in outside investment, Slidejoy will now continue to develop its app… Read More
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Google Starts Testing Mobile App Ads In The Google Play Store
Google announced this morning the launch of a pilot program which will allow mobile application developers the ability to advertise their apps directly within the Google Play store. These ads, which will initially be made available to advertisers already running search ads on Google.com, will also only be shown against Google Play search results. That is, they won’t just randomly appear… Read More
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MediaSpike Gave Us A Quick Look At Native Ads In Virtual Reality
MediaSpike, a startup that helps developers place products in broadly popular games for iOS and Android, thinks that virtual reality is going to have a broad audience across these different use cases. As such, they’ve tweaked their SDK make it easier to integrate with VR experiences being built with Unity. Read More
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Tumblr Rolls Out Mobile App Install Ads In The Form Of Shareable Sponsored Posts
Tumblr this morning is rolling a new mobile-only ad unit called “Tumblr Sponsored Apps” which will allow app publishers to target the social blogging service’s largely Millennial and heavily mobile audience with creative posts designed to drive users to the iTunes App Store and Google Play to download new applications. App install ads, as these units are commonly called,… Read More
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Android Ads Arrive In Time For Rumored Nexus 6 And 9 Reveal
Google may be tipping its hand with new Android advertisement spots, which were spotted and posted to YouTube by Droid Life. The ads feature an eclectic assortment of Andy the Android characters, wearing various costumes and rendered in various sizes. The Android mascot’s variety is also the main message Google is trying to promote with these ads, which tout the slogan “Be… Read More
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Watch Apple’s First Timberlake And Fallon iPhone 6 Ads
Apple has gone back to territory that treated it well in the past with new ads for the iPhone 6, with a spin on the “I’m a Mac, I’m a PC” John Hodgman/Justin Long duo act that served it well in the latter half of the last decade. This time, it’s not quite so oppositional, as the spots compare the relative virtues of the iPhone 6 and 6 Plus, with Jimmy Fallon… Read More
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App Annie Now Tells Publishers How Well Facebook’s App Install Ads Work
App Annie, a company selling pick axes during the app store gold rush, is expanding its mobile app analytics platform today with the introduction of ad analytics for Facebook Ads. The change will improve the company’s Advertising Analytics service, launched earlier this spring, by allowing app publishers to better determine how well their Facebook-based app install ads are performing,… Read More
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