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Google will now allow 300×250 ads above the fold on mobile webpages, says they can be ‘user-friendly’
Google today announced a change to its AdSense policy that will remove a limitation previously in place that restricted certain kinds of ads “above the fold” – meaning, visible on a website without scrolling down the page. The company says that it will now allow its 300×250 medium rectangle ads to be implemented above the fold on the mobile web, without resulting in… Read More
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Twitter now lets brands make their own ‘custom hearts’ for Periscope live videos
Those little hearts you tap to signal to a live video’s creator that you’re enjoying the content might look a little different on Twitter in the future. The company announced today a new way for brands to engage fans through live video – it will now let them create their own “custom hearts” for use in Periscope’s live video. The customizations can be… Read More
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Facebook Messenger begins testing ads…and they’re big
Facebook today is beginning to test integrating ads into its mobile messaging app’s user interface. The company says it will launch what it characterizes as a “very small test” in Australia and Thailand, which will allow businesses to place an ad on the Messenger home screen. These fairly prominent card-style ads include image thumbnails accompanied by text and a link. Read More
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Facebook Offers gets revamped for mobile, now lets you track saved coupons in a dedicated section
Facebook’s goal of tracking ads all the way through to a customer’s purchase at point-of-sale is getting a big boost today with a makeover of the Facebook Offers program. Now designed to be more mobile-friendly, Facebook is allowing businesses to create two kinds of offers – those customers can redeem online and those they redeem in-store – while also making it… Read More
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Facebook improves its “lightweight video” Slideshow ads, including support for mobile ad creation
Facebook today is rolling out a number of improvements to its “Slideshow” ads, announced last fall as a means of offering an alternative to video ads in developing markets where bandwidth may be limited. The company this morning says that advertisers will now be able to create these ads right from their phones, as well as take advantage of new features like the ability to add text… Read More
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Facebook’s new ad tool helps target people who will actually use, not just install, mobile apps
Getting people to download apps on their phone is hard enough. Getting to use them and return is even harder. And getting valuable users who spend money in the app or take other actions that the developer wants to encourage, is the most difficult task of all. Today, Facebook announced plans to attack that latter problem with the debut of more advanced ad targeting options for mobile app… Read More
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Google Boots Ad Blockers From Google Play
Earlier this week, Samsung rolled out support for ad blocking in the new version of its web browser for mobile devices, the Samsung Internet Browser. Third-party developers quickly responded by launching ad-blocking mobile apps that work with the browser. Now those developers are finding their apps are being pulled from the Google Play, and their updates are being declined. The reason? It… Read More
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Following Apple’s Move, Samsung Rolls Out Ad Blocking To Android Devices
With the release of iOS 9 last year, Apple introduced support for ad blocking within its Safari web browser. On Sunday, smartphone maker Samsung debuted its own support for content and ad blocking in the default web browser installed on its Android smartphones. The update, which is rolling out now to devices running Android Lollipop or higher, works in a similar way as ad blocking on… Read More
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Google Brings Its App Streaming Technology To Mobile Ads
Last month, Google introduced a new way for web searchers to find the information they want – even when that content was locked inside a mobile application. The search engine would return results for in-app content, and offer you the ability to “stream” the app from the web to your phone, if you didn’t already have it installed on your device. Today, Google is expanding… Read More
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YouTube Kids Faces Further FTC Complaints Related To Junk Food Ads Targeting Young Children
Consumer watchdog groups announced today they’ve filed additional complaints with the FTC over the advertising content in the YouTube Kids application. The complains this time focus on how the app allows food and drink advertisers to violate the self-regulatory pledges they made as members of the Children’s Food and Beverage Advertising Initiative (CFBAI). That program’s aim… Read More
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