Adobe

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Adobe had a record quarter, but still has substantial untapped potential

 Adobe announced a record quarter yesterday with $2.01 billion in revenue for Q42017. That represents a healthy 25 percent year over year increase for the company, but about half of that continues to come from Creative Cloud. Experience Cloud, which includes Adobe Marketing Cloud, Adobe Analytics Cloud and Adobe Advertising Cloud in many ways represents promise for even greater revenue in… Read More

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Adobe previews new Photoshop feature that uses AI to select subjects

 While Photoshop users have gotten pretty damn good at masking humans and other subjects over the years, it still remains one of the most tedious tasks in the app. But the days of Magic Wand masking will soon be over.
Adobe today teased an upcoming feature that uses AI to identify and automatically mask subjects in the image. The feature is called Select Subject and it uses Adobe’s AI… Read More

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Why Adobe’s Advertising Cloud is (mostly) a private cloud

 Adobe likes to talk about its public cloud partnerships with Microsoft and others, but it doesn’t often talk about its private cloud strategy. It’s no secret that there are plenty of good reasons for using a private data center and Adobe manages a few of these around the globe. For most businesses, opting for a private cloud comes down to cost, but for Adobe’s Advertising… Read More

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Adobe and Microsoft expand partnership with Adobe Experience Manager and Dynamics 365 integration

adobe Adobe and Microsoft expanded their continuing partnership today when they announced that they are making it easy to share data between Adobe Experience Manager, a website marketing tool and Dynamics 365, Microsoft’s CRM tool.
For a sales person that means seeing the latest sales activity and customer interactions from the company website right in the customer record. From a customer… Read More

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Adobe expands its Creative Cloud services for enterprises

 Adobe is using its annual MAX conference to launch a number of new features that are especially interesting to enterprises today. Usually, when we talk about enterprise software, we’re talking about pretty boring line-of-business applications, but as many of the biggest companies are also bringing their creative agencies in-house, their need for collaborative tools that work across teams… Read More

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Adobe wants to make every online retailer more analytical

 In its most recent earnings report, Adobe reported record revenue, but CEO Shantanu Narayen admitted he was a bit disappointed with the Experience Cloud results. That’s the part of Adobe that includes the Analytics Cloud. Today, the company is announcing an update to the analytics product aimed specifically at the lucrative retail/ecommerce market. Perhaps it’s not a coincidence.… Read More

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Adobe launches redesigned Lightroom for Android

 Adobe launched an update for its Lightroom photo management and editing apps on iOS and Android today. The iOS app for iPhone and iPad is getting a few new features, including support for Adobe’s selective brush, a new details tab and an interface update for the iPad version. That’s all pretty nice, but the biggest news here is that Adobe also completely redesigned the Android app… Read More

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Adobe releases analytics tools for conversational AI

 It’s still hard to say if the voice-controlled aluminum can will be the next smartphone or the next Segway, but either way, brands are preparing. This morning Adobe launched a new set of analytics tools, Adobe Sensei for Voice, to help brands take advantage of conversational data to improve targeting and, ideally, conversions.
Adobe says it can consume data from Alexa, Siri, Google… Read More

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