Adobe
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Adobe opened its Digital Marketing Summit in Las Vegas this week with a big splash, announcing a new “Experience Cloud,” which brings all of its digital cloud businesses together onto a single platform. While there is an element of pure marketing at play here, it also makes sense for Adobe to pull its various digital clouds — Creative, Document, Marketing, Analytics and… Read More
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It’s been just over a year since Adobe launched its Adobe Stock photography service, with deep integration into the company’s Creative Cloud suite. Today, it expands the number of photos available with the EyeEm Collection, a hand-picked selection of the best images EyeEm’s customers have shared and offered for sale on the platform. Read More
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Adobe’s Lightroom is a widely used tool among photographers, but the mobile version has always been hampered by poor RAW support — until now. Previously limited to DNG files, Lightroom for iOS now has the ability to open and tweak any RAW file that the desktop version can. Read More
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Adobe unveiled a new push for cross-device targeting today at its Adobe Summit. Amit Ahuja, the general manager of data management for Adobe Marketing, explained the product to me beforehand, and he laid out the problem in a pretty straightforward manner: “If you don’t know who the user is across different devices, clearly that’s broken.” So at a basic level, the aim… Read More
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Adobe announced a number of new products at Mobile World Congress in Barcelona today that will expand the company’s set of mobile core services in its Marketing Cloud and make it easier for enterprises to manage content for their mobile apps. Adobe’s Experience Manager, its enterprise tool for building content-rich sites, is getting the biggest update today. The company is… Read More
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The shift to smartphones as a preferred means of online shopping is continuing to have an impact on the e-commerce industry, according to new data released by Adobe this morning. During the 2015 holiday sales season, including both November and December, smartphones nearly doubled their share of sales over the year prior, accounting for 17 percent of sales versus tablets’ mere 11 percent. Read More
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Adobe unveiled a new social graphics app today called Adobe Post, which now joins an expanding suite of applications aimed at encouraging mobile creativity, including Adobe Slate, Adobe Voice, and several others. However, unlike many apps in Adobe’s lineup, Post is not only targeted at professionals, but instead wants to make it easy for anyone to turn their photos and text into… Read More
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As we watch organizations like IBM, HP and EMC struggle to transform, Adobe is an interesting contrasting case. It went from selling boxed software to a cloud subscription model in shorter order, and judging from its financial report that came out last week, it’s done quite well making that leap. First, let’s have a look at the numbers. Adobe reported a record $1.31 billion… Read More
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Dropbox says that, starting now, customers will be able to edit PDF files saved into their Dropbox accounts while using iOS applications, with support for Android set to arrive in the near future. This improved support for working with the popular file format comes on the heels of Dropbox’s partnership with Adobe, announced last month, which included Dropbox’s integration into… Read More
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