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These best practices maximize the value of your online events

Jonathan Greechan
Contributor

Jonathan Greechan is co-founder of the world’s largest pre-seed accelerator, Founder Institute, has run over 100 webinars including 100,000+ live attendees, and is one of Meetup’s most active organizers.

Around the world, the COVID-19 pandemic is disrupting calendars — along with travel budgets and marketing plans — by canceling events ranging from major league sports to tech conferences. This has impacted the startup and tech industries on all levels; by early March, economic losses from tech event cancellations alone amounted to more than $1.1 billion.

In response, many businesses have taken events online. Teleconferencing tools are being used more than ever, and Zoom registered 200 million daily users in March, up from a record of 10 million. Business figures and organizations can harness these online tools to minimize the blow of the worldwide shutdown, reach their target audiences and position themselves as thought leaders, but moving events online has its own problems.

The more meetups are generated, the more likely it is that yours will get lost in a sea of options. It’s also significantly easier for people to “attend” an event — and ignore it or exit early. There are plenty of studies demonstrating that internet users have shorter attention spans.

So you have to stand out and keep people engaged while speaking to people through a screen thousands of miles away. Over the past decade I have run more than 100 webinars with over 100,000 live attendees, and am one of the largest Meetup organizers in the world. Through trial and error I have developed a set of best practices that will keep people engaged in online events.

Transmitting real value by computer is certainly more challenging than face-to-face, but following these three pointers will help you get there.

1. Prepare for all eventualities

We all know what a badly prepared organized meeting looks like: frozen screens, buffering videos and broken audio.

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Docket, a platform for organizing meeting agendas and notes, wins Zoom’s Marketplace App competition

In an episode of Extra Crunch Live last week, Roelof Botha expressed excitement not only about the shift to teleconference platforms like Zoom, but the apps and bots that may spring up on top of the Zoom ecosystem.

Interestingly, Zoom just announced the results of its Marketplace App competition, with Docket taking first place.

Docket was founded in January of 2019 with a mission to bring common sense to meetings. The company claims that more than 70% of meetings, both in-person and remote, happen without an agenda circulated before the meeting begins.

Docket starts from the premise that every meeting should have a prioritized, circulated agenda and then kicks it up a notch. The platform allows you to build and share that agenda, as well as take notes on meeting minutes and decisions made to share those after the fact. Docket also has a Task Manager feature, so users can share action items after the meeting to the folks that need to get things done.

Of course, Docket manages in an archive the notes, to-do lists and agendas from each respective meeting so you can go back and review the important information you need, as well as evaluate the productivity of individual meetings.

Docket integrates with Evernote, Slack and Zoom (of course). With the Docket Bot for Zoom, much of the platform’s functionality actually lives within Zoom. The agenda and recap notes appear directly in the Zoom chat, and meeting guests can take collaborative notes about the meeting without ever leaving their Zoom chat window.

Docket also retrieves the Zoom transcription and recording and attaches it directly to the respective Docket meeting as an artifact, letting you go back and search for the exact wording around a decision or meeting topic.

According to Crunchbase, Docket has $1.5 million in seed funding from startup studio High Alpha, Simon Equity Partners, Elevate Ventures and Allos Ventures. Emergence Capital, Zoom’s largest investor, invested in High Alpha in 2015.

Zoom’s Marketplace App competition was announced at Zoomtopia in October of 2019. The winner, in this case Docket, was selected by Zoom, as well as a variety of Zoom’s investors, including Emergence, Horizons Ventures, Maven Ventures and Sequoia Capital.

Docket will receive up to $2 million in funding from these venture capital orgs, as well as an advisory session with Zoom’s top product leaders. The prize also includes priority development support from Zoom, a DTEN D7 55” all-in-one interactive whiteboard with a three-year Zoom Rooms license and 10 Zoom Pro licenses for three years.

Finalists from the competition include Ambition, Bloom, Discuss.io, Friday, iScribeHealth, Pledgeling, Session, Social27 and Tiled. All the finalists received a Logitech Pro Personal Video Collaboration Kit via a Logitech sponsorship of the competition.

Editor’s Note: This post has been updated to reflect Docket’s investment from High Alpha, which itself has investment from Emergence Capital.

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Okta COVID-19 app usage report finds it’s not just collaboration seeing a huge uptick

Okta released a special COVID-19 edition of its app usage report today, and you don’t need a Ph. D. in statistics to guess what they found. Indeed, Zoom surged 110% on the Okta network, leading the way in usage growth just as you would expect, but another whole class of tools besides collaboration also saw huge increases in usage.

As Okta wrote in the report, “We see growth in two major areas: collaboration tools, especially video conferencing apps, and network security tools such as VPNs that extend secure access to remote workers.”

These plumbing tools might not be as sexy as the collaboration tools or boast triple digit growth like Zoom did, but they are seeing a substantial increase in usage as company IT departments try to bring some order to a widely distributed workforce.

As Okta pointed out in the report, bad actors have been looking to take advantage of the situation, as they tend to do, and these folks do love to sew some chaos.

Image Credit: Okta

The biggest winners here beyond collaboration tools were VPN businesses with Palo Alto Networks GlobalProtect and Cisco AnyConnect coming in at 94% and 86% usage increases respectively. But they weren’t the only tools growing, as Okta reported the Citrix ADC load balancing tool and ProofPoint’s security training apps also showed strong gains.

It’s probably not surprising that these kinds of tools are seeing an increase in usage with so many employees working from home, but it is interesting to see which vendors are benefiting from the move.

It’s also worth noting that Okta can point to a clear demarcation date when usage began to tick up. It’s easy to forget now, but March 6th was the last day of “normal” app usage before we started to see usage of these tools start to surge.

Image Credit: Okta

While reports of this kind are somewhat limited because of the focus on a particular set of customers and the tools they use, it does give you a sense of general trends in technology involving 8,000 Okta customers and 6,500 app integrations.

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In surprise choice, Zoom hitches wagon to Oracle for growing infrastructure needs

With the company growing in leaps and bounds, Zoom went shopping for a cloud infrastructure vendor to help it with its growing scale problem. In a surprising choice, the company went with Oracle Cloud Infrastructure.

Zoom has become the go-to video conferencing service as much of the world has shut down due to the pandemic, and life needs to go on somehow. It has gone on via video conferencing with Zoom growing from 200 million active users in February to 300 million in March. That kind of growth puts a wee bit of pressure on your infrastructure, and Zoom clearly needed to beef up its game.

What’s surprising is that it chose Oracle, a company whose infrastructure market share registers as a strong niche player in Synergy Research’s latest survey in February. It is well behind market leaders including Amazon, Microsoft, Google, and even IBM (and that’s saying something).

Brent Leary, who is founder at CRM Essentials, says he sees this as a move to show that Zoom can move beyond the SMB market to power enterprise customers, no matter what they demand.

“I think Zoom went with Oracle because they are proven in the enterprise in terms of mission critical apps built on Oracle databases running on Oracle hardware in the cloud. Zoom needs to prove to enterprises that they are able to handle scale and data security needed to beyond what SMBs typically require,” Leary told TechCrunch.

In addition, Leary speculated that Oracle might have given Zoom a good deal to get a hot company into the fold and beat rivals like Amazon and Microsoft.

It’s worth noting that CNBC reported a couple of weeks ago that Oracle chairman Larry Ellison called Zoom an “essential service” for his business, as well as others. It certainly seems in hindsight that was hardly a coincidence, as he was praising up his new prize customer.

Others have speculated that it might have to do with keeping business away from a potential rival given that Amazon with Chime, Google with Hangouts and Microsoft with Teams all have competing products. However, none of them have become synonymous with online meetings as Zoom has during this crisis.

Zoom went public last year and has become the darling of the video conference market since in spite of a set of security issues that have developed as the company scaled, which they have been working to address.

The stock market is apparently not impressed with the choice. As we went to publish, the stock was down 3.38% or $5.56.

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Otter.ai’s newest feature offers live, interactive transcripts of your Zoom meetings

Real-time voice transcription service Otter.ai is adding new functionality that will aid home school students and work-from-home employees alike. The company today is introducing an integration with Zoom in order to provide “Live Video Meeting Notes” — meaning, the ability to record and view a live, interactive transcript directly from a video conference.

The feature is also designed to work even if the meeting participant is using a headset or earbuds, the company says.

To access the Live Video Meeting Notes, meeting participants can open the Otter.ai Live Transcript from the LIVE menu at the top of the Zoom window, then log into Otter.ai. However, they won’t need to remember to start or stop the live transcript — that happens automatically. The Otter live transcripts will also be available through the Zoom app on mobile.

When the meeting wraps, users can also refer back to the transcript to highlight, comment and add photos to their meeting notes.

The feature is available for Otter for Teams and Zoom Pro subscribers or higher. The meeting host will need to have an Otter for Teams subscription, which is $20 per seat per month, with a minimum of 3 seats, based on the annual plan. Interested customers can trial the service for free for 2 months using the code “OTTER_RELIEF.”

The ability to access a transcription of the online meeting comes at a time when all business that can be managed virtually by home workers has been moved out of the office, amid the coronavirus pandemic. This, in turn, has seen the use of video conferencing apps skyrocket.

Otter.ai, too, has felt the effects of the COVID-19 pandemic on its business.

According to Otter.ai CEO and founder Sam Liang, Otter usage with Zoom meetings has increased by more than 5X in the past few weeks and the company has seen more sign-ups from remote workers and students engaged in distance learning.

Besides being a useful tool for those attending web conferencing meetings, Otter’s transcripts can help people catch up with meetings they missed — a more common occurrence these days, as workers juggle their jobs, health, parenting, and home school teaching duties simultaneously.

To date, Otter has transcribed more than 25 million meetings, totaling over 750 million transcribed meeting minutes. While the company doesn’t disclose its user numbers or revenue, Liang told TechCrunch Otter.ai’s annual revenue run rate has doubled in less than four months since the end of 2019. The company is not yet profitable, but features like this new Zoom integration may help to push free users to paid plans.

“Virtual meetings have skyrocketed during the COVID-19 outbreak as organizations recognize that high quality voice meeting notes are a critical tool for employee productivity when collaborating within an office or in any virtual meeting,” said Liang, in a statement about the new integration.

The launch comes on the heels of Otter.ai’s existing partnership with Zoom, which allowed the video conferencing solution to license Otter’s voice transcription technology to offer post-meeting transcription. These transcriptions, however, would only be available an hour or two after the meeting wrapped, without any way to view the transcript being written live, in-real time, as today’s new integration allows. It also didn’t offer any way to interact with the transcript, such as highlighting or leaving comments.

In addition, the post-meeting transcription service was only aimed at Zoom Business users, while the new features are offered to Zoom Pro users.

Otter.ai says the new Zoom feature set is only one of several video conferencing integrations it has in the works, but didn’t provide details on what other services may be supported in the future.

The startup earlier this year raised another $10 million in funding from new strategic investor NTT DOCOMO. To date, Otter.ai has raised $23 million from Fusion Fund, GGV Capital, Draper Dragon Fund, Duke University Innovation Fund, Harris Barton Asset Management, Slow Ventures, Horizons Ventures and others.

Correction, 4/23/20, 3:16 PM: Otter has transcribed over 750M minutes, not 250M as previously stated. The article has been updated to correct this.

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Grain, a startup built expressly atop of Zoom for note-taking and video-clip making, raises $4 million

Whenever a platform breaks out, companies emerge to seize on its reach by building their services or products atop it. It happened with Facebook and Twitter and Slack. Now, it’s happening with Zoom, the video conferencing company that took the world by storm earlier this year as the coronavirus sent people around the globe indoors and into self-imposed isolation.

It’s not a brand-new trend. Plenty of companies are selling their wares through the Zoom App Marketplace, which launched in the fall of 2018 and now features 18 pages of providers. But Grain, founded in 2018 in San Francisco, is among the first to build its entire business around it, at least as a starting point.

What is that business? According to co-founder and CEO Mike Adams, the idea is to capture content in Zoom calls that can be saved and shared across platforms, including Twitter, Discord, Notion, Slack and iMessages.

Say a student wants to take notes; he or she can record part of what a teacher is saying to save or share with classmates, without having to rewatch an entire lecture. The same is true in work settings. By using Grain, a colleague can flag the most important bits of information that was conveyed, then share just those bits via a clip that has its own unique URL.

Grain also transcribes content in clips and allows users to turn on closed captions if they choose.

The video clips can range from 30 seconds up to 10 minutes. They can also be strung together into reels to create summary highlights. (These have no time limit.) Not last, users can trim or adjust the length of the highlight after it has been recorded, as well as control who else can edit the video afterward to prevent nefarious actors from manipulating the snippets.

Adams says he and his brother, Jake — a former software engineer at Branch Metrics with whom he co-founded the company — are even using Grain to save snippets of precious moments on Zoom involving nieces and nephews, though the focus is very much on the companies and schools that will pay on a per-seat basis for the software.

Indeed, Adams says the idea for Grain was really born at the last company he co-founded: MissionU, a Zoom-based one-year alternative to a traditional college whose students weren’t asked for tuition but instead agreed to hand over up to 15% of their incomes for three years once they landed a job that paid $50,000 or more.

MissionU — which was founded in 2016 and raised $11.5 million from investors — sold to WeWork in 2018 in a stock deal before its students earned anything (they were released from their income-sharing agreements). Still, the experiment was long enough that Adams, who left MissionU at the time of the sale, says he saw firsthand the need for better tools to help students capture what’s important in their online content.

The question, of course, is whether Zoom also sees the opportunity. Relying so heavily on another company is always a risk. (See Facebook and Twitter and the long list of third-party developers that have been burned by both companies.)

If Zoom, which is starting to make venture-like bets, were an investor in Grain, it might help inoculate it from potential competition down the road.

Still, that it isn’t didn’t dissuade other investors who are betting that Zoom will prove friend and not foe. In fact, late last year, Grain raised $4 million over two seed rounds from a long list of notable investors, including Acrew Capital, Founder Collective, Peterson Partners, Slack Fund, Scott Belsky, Sriram Krishnan, Andreas Klinger, Scooter Braun and others.

Now its 11-person team is ready to take the wraps off what they’ve been building in beta with some of that capital.

Certainly, Grain — which plans to eventually integrate with numerous other companies — could do worse as springboards go than Zoom, one of the rare new breakout platform companies in memory and a tool that, early this week, Oracle co-founder Larry Ellison called an “essential service” that will change how work is done.

Zoom has long been powered by viral end user adoption, enjoying growth internally and externally because of the nature of video conferencing across companies. Now, its pick-up as a consumer company is following a similar trajectory, with a high percentage of new users who are invited to Zoom calls eventually signing up for the service so that they can themselves host a call.

If Grain gets lucky, some percentage of that percentage will also discover Grain.

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Verizon is buying B2B videoconferencing firm BlueJeans

US carrier Verizon* has splashed out to buy veteran B2B videoconferencing platform, BlueJeans Network — shelling out less than $500 million on the acquisition, according to the Wall Street Journal which first reported the news.

A Verizon spokeswoman confirmed to TechCrunch that the price-tag is sub-$500M but did not provide a more exact figure. Videoconferencing platform Blue Jeans has raised ~$175M since being founded around a decade ago, per Crunchbase, with US investor NEA leading a Series E round back in 2015.

In a press release announcing the deal, Verizon said it has entered into a definitive agreement to acquire the enterprise-grade videoconferencing and event platform in order to expand its “immersive unified communications portfolio”.

“Customers will benefit from a BlueJeans enterprise-grade video experience on Verizon’s high-performance global networks. In addition, the platform will be deeply integrated into Verizon’s 5G product roadmap, providing secure and real-time engagement solutions for high growth areas such as telemedicine, distance learning and field service work,” it wrote.

“As the way we work continues to change, it is absolutely critical for businesses and public sector customers to have access to a comprehensive suite of offerings that are enterprise ready, secure, frictionless and that integrate with existing tools,” added Tami Erwin, CEO of Verizon Business, in a supporting statement. “Collaboration and communications have become top of the agenda for businesses of all sizes and in all sectors in recent months. We are excited to combine the power of BlueJeans’ video platform with Verizon Business’ connectivity networks, platforms and solutions to meet our customers’ needs.”

The acquisition comes at a time when videoconferencing is seeing a massive uptick in usage as white collar workers around the world log on to meetings from home during the coronavirus pandemic.

Although it’s BlueJeans’ rival, Zoom, that’s been the most high profile name linked to the viral videoconferencing boom in recent weeks. The latter recently revealed that daily meeting participants on its platform jumped from a modest 10M in December to 200M in March.

However such booming growth and consumer usage has brought increased scrutiny for Zoom — leading to a spate of warnings (and even some bans), related to security and privacy concerns. And earlier this month the company said it would freeze product dev to focus on the laundry list of issues that have surfaced as users have piled in and kicked its tires, taking a little of the shine off of surging growth. 

On the sheer usage front BlueJeans is certainly small fish in comparison to Zoom — having remained b2b focused. A BlueJeans spokeswoman told us it has more than $100M ARR and over 15,000 customers at this point. (Some notable users include Facebook and Disney.)

But it’s paying users that are likely of most interest to Verizon, hence talk of telemedicine, distance learning and field service work — areas ripe for coronavirus-accelerated digitization. Carriers generally, meanwhile, haven’t been able to translate increased usage during the pandemic into a revenue growth story — as a result of a combination of fixed costs, debt and market disruption that’s been hitting their shares during the coronavirus crisis, per Reuters. Bolting on more b2b tools looks to be one way of growing network revenues.

“The combination of BlueJeans’ world class enterprise video collaboration platform and trusted brand with Verizon Business’ next generation edge computing innovation will deliver highly differentiated and compelling solutions to our joint customers,” said Quentin Gallivan, BlueJeans CEO, in a statement. “We are very excited about joining the Verizon team and we truly believe the future of business communications starts today!”

Verizon said today that said BlueJeans founders and “key management” will join the company as part of the acquisition, with BlueJeans employees set to become Verizon employees immediately following the close of the deal — which is expected in the second quarter, pending customary closing conditions.

BlueJeans co-founder Krish Ramakrishnan has a history of exits, selling a couple of his previous startups to networking giant Cisco — where he has also worked, in between spinning out his own companies.

*Disclosure: Verizon is also TechCrunch’s parent company

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Replace non-stop Zoom with remote office avatars app Pragli

Could avatars that show what co-workers are up to save work-from-home teams from constant distraction and loneliness? That’s the idea behind Pragli, the Bitmoji for the enterprise. It’s a virtual office app that makes you actually feel like you’re in the same building.

Pragli uses avatars to signal whether co-workers are at their desk, away, in a meeting, in the zone while listening to Spotify, taking a break at a digital virtual water coooler or done for the day. From there, you’ll know whether to do a quick ad hoc audio call, cooperate via screenshare, schedule a deeper video meeting or a send a chat message they can respond to later. Essentially, it translates the real-word presence cues we use to coordinate collaboration into an online workplace for distributed teams.

“What Slack did for email, we want to do for video conferencing,” Pragli co-founder Doug Safreno tells me. “Traditional video conferencing is exclusive by design, whereas Pragli is inclusive. Just like in an office, you can see who is talking to who.” That means less time wasted planning meetings, interrupting colleagues who are in flow or waiting for critical responses. Pragli offers the focus that makes remote work productive with the togetherness that keeps everyone sane and in sync.

The idea is to solve the top three problems that Pragli’s extensive interviews and a Buffer/AngelList study discovered workers hate:

  1. Communication friction
  2. Loneliness
  3. Lack of boundaries

You never have to worry about whether you’re intruding on someone’s meeting, or if it’d be quicker to hash something out on a call instead of vague text. Avatars give remote workers a sense of identity, while the Pragli water cooler provides a temporary place to socialize rather than an endless Slack flood of GIFs. And because you clock in and out of the Pragli office just like a real one, co-workers understand when you’ll reply quickly versus when you’ll respond tomorrow unless there’s an emergency.

“In Pragli, you log into the office in the morning and there’s a clear sense of when I’m working and when I’m not working. Slack doesn’t give you a strong sense if they’re online or offline,” Safreno explains. “Everyone stays online and feels pressured to respond at any time of day.”

Pragli co-founder Doug Safreno

Safreno and his co-founder Vivek Nair know the feeling first-hand. After both graduating in computer science from Stanford, they built StacksWare to help enterprise software customers avoid overpaying by accurately measuring their usage. But when they sold StacksWare to Avi Networks, they spent two years working remotely for the acquirer. The friction and loneliness quickly crept in.

They’d message someone, not hear back for a while, then go back and forth trying to discuss the problem before eventually scheduling a call. Jumping into synchronous communicating would have been much more efficient. “The loneliness was more subtle, but it built up after the first few weeks,” Safreno recalls. “We simply didn’t socially bond while working remotely as well as in the office. Being lonely was de-motivating, and it negatively affected our productivity.”

The founders interviewed 100 remote engineers, and discovered that outside of scheduled meetings, they only had one audio or video call with co-workers per week. That convinced them to start Pragli a year ago to give work-from-home teams a visual, virtual facsimile of a real office. With no other full-time employees, the founders built and released a beta of Pragli last year. Usage grew 6X in March and is up 20X since January 1.

Today Pragli officially launches, and it’s free until June 1. Then it plans to become freemium, with the full experience reserved for companies that pay per user per month. Pragli is also announcing a small pre-seed round today led by K9 Ventures, inspired by the firm’s delight using the product itself.

To get started with Pragi, teammates download the Pragli desktop app and sign in with Google, Microsoft or GitHub. Users then customize their avatar with a wide range of face, hair, skin and clothing options. It can use your mouse and keyboard interaction to show if you’re at your desk or not, or use your webcam to translate occasional snapshots of your facial expressions to your avatar. You can also connect your Spotify and calendar to show you’re listening to music (and might be concentrating), reveal or hide details of your meeting and decide whether people can ask to interrupt you or that you’re totally unavailable.

From there, you can by audio, video or text communicate with any of your available co-workers. Guests can join conversations via the web and mobile too, though the team is working on a full-fledged app for phones and tablets. Tap on someone and you can instantly talk to them, though their mic stays muted until they respond. Alternatively, you can jump into Slack-esque channels for discussing specific topics or holding recurring meetings. And if you need some down time, you can hang out in the water cooler or trivia game channel, or set a manual “away” message.

Pragli has put a remarkable amount of consideration into how the little office social cues about when to interrupt someone translate online, like if someone’s wearing headphones, in a deep convo already or if they’re chilling in the microkitchen. It’s leagues better than having no idea what someone’s doing on the other side of Slack or what’s going on in a Zoom call. It’s a true virtual office without the clunky VR headset.

“Nothing we’ve tried has delivered the natural, water-cooler-style conversations that we get from Pragli,” says Storj Labs VP of engineering JT Olio. “The ability to switch between ‘rooms’ with screen sharing, video and voice in one app is great. It has really helped us improve transparency across teams. Plus, the avatars are quite charming as well.”

With Microsoft’s lack of social experience, Zoom consumed with its scaling challenges and Slack doubling down on text as it prioritizes Zoom integration over its own visual communication features, there’s plenty of room for Pragli to flourish. Meanwhile, COVID-19 quarantines are turning the whole world toward remote work, and it’s likely to stick afterwards as companies de-emphasize office space and hire more abroad.

The biggest challenge will be making comprehensible enough to onboard whole teams such a broad product encompassing every communication medium and tons of new behaviors. How do you build a product that doesn’t feel distracting like Slack but where people can still have the spontaneous conversations that are so important to companies innovating?,” Safreno asks. The Pragli founders are also debating how to encompass mobile without making people feel like the office stalks them after hours.

“Long-term, [Pragli] should be better than being in the office because you don’t actually have to walk around looking for [co-workers], and you get to decide how you’re presented,” Safreno concludes. “We won’t quit, because we want to work remotely for the rest of our lives.”

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Frank raises $5M more in its quest to get students max financial aid

Frank, a New York-based student-facing startup, has raised $5 million in what the company described as an “interim strategic round” that Chegg, a public edtech company, took part in. According to Frank founder and CEO Charlie Javice, previous investors Aleph and Marc Rowan took part in the round alongside new investor GingerBread Capital.

The education funding-focused startup last raised known capital in December of 2017, when it closed a $10 million Series A. Frank raised a seed round earlier that same year worth $5.5 million.

According to Javice, her firm closed its round in early March, before the recent market carnage. Bearing in mind that there is always lag between when a funding round is closed and when it is announced, the new Frank round is on the fresher side of things. Most rounds are a bit more like Shippo’s recent investment (closed in December, announced in April) than Podium’s recent deal, which it started raising in mid-February of this year.

Timing aside, what Frank is doing is interesting, so let’s talk about its business, how it approached 2019 and how it’s faring in today’s changed market.

Everyone’s broke

To help keep student debt low, Frank is a bit akin to TurboTax for college money, as TechCrunch wrote when covering its Series A, helping students get through a thicket of forms and aid to collect as much aid as possible while avoiding borrowing.

American higher education is too expensive, and applying for financial help is irksome and byzantine. I can safely report that sans quoting an expert, as I had to go through it as a student and only finished paying my student loans last July.

Frank wants to help make college more affordable, with the company noting in a call with TechCrunch that there’s been a good number of companies working to help students service debt in a less expensive way after they’ve hired the money; it wants to help students avoid taking on so much red ink in the first place.

According to Javice, lots of students fail to finish signing up for federal aid programs, and some students wind up dropping out of programs before finishing them, leaving them saddled with debt but no degree. That’s a hell of a trap to wind up in, as student loans are the barnacles of the financial world — incredibly hard to get rid of.

According to Javice, Frank was a little early to rethinking its own growth/profit trade-off than the rest of the startup world, which woke up when WeWork filed to go public and was quickly booed off Wall Street. In mid-2019, Frank slowed growth to get closer to the margins it wanted. (Thinking out loud, this is probably how the startup managed to survive so long off its December 2017 Series A.)

Indeed, according to Frank’s CEO, it was in a comfortable cash position before this round, which she described as more a vote of confidence than a round of necessity.

Which brings us to today, and the new, COVID-19 world. In an email to TechCrunch, Javice said that “like everyone else,” her company is “adjusting to the new realities.” She added that college and university attendance “has typically been countercyclical” and that her company is “seeing a large demand for higher education and specifically financial aid.”

If the new economy winds up creating a little tailwind for Frank, it won’t be the only startup to accrue help; Slack and Zoom and other remote work-friendly companies have also seen their fortunes turn for the better in recent weeks. And now with $5 million more on hand, it can certainly meet new demand.

Update: An earlier version of this article listed Chegg as the round’s lead investor; it did receive a board seat in the transaction but Frank does not consider it a lead investor. The post has been amended.

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Cultivating adaptability is a pandemic coping skill

Jason Shen
Contributor

Jason Shen is a three-time startup founder and the CEO of Midgame, a gaming technology company backed by Techstars and Betaworks.

It’s no secret that adaptability has become a critical trait for knowledge workers. To stay on top of a rapidly evolving world, we must assess new situations, make intelligent decisions and implement them effectively.

A 2014 research report by Barclays indicated that 60% of employers say adaptability has become more important during the last decade, and BBC called adaptability the “X factor” for career success in an era of technological change.

But even the most intrepid executive, entrepreneur or freelancer would be forgiven for struggling to adapt to a global pandemic. The impact of coronavirus has been unrelenting: hospitals at capacity, students sent home, conference cancellations, sold out inventory, markets in free fall and cities under lockdown.

Whatever you thought 2020 was going to look like, you were dead wrong. Box CEO Aaron Levie and Stanford professor Bob Sutton’s recent Twitter exchange said it all:

Not just start-ups. Every big company, every nonprofit, every government organization, and most people too

— Bob Sutton (@work_matters) March 16, 2020

This moment requires us to learn new skills, develop new habits and let go of old ways of working. In the book “Range,” there’s a chapter about “dropping familiar tools” that details how experienced professionals will overlearn specific behavior and then fail to adapt to a new circumstance. This mentality affected everyone from firefighters to aviation crews to NASA engineers, often with deadly results, and underscores how hard it can be to adapt to change.

To help us cultivate adaptability in this unprecedented moment, I sought answers in unexpected places. Here’s what I learned.

Let go of your attachments

Adaptability is required first and foremost when circumstances change. It’s easy to get attached to certain outcomes, especially when they’ve been planned long in advance or have significant emotional weight.

Due to coronavirus, a couple I know is postponing their wedding originally set for April. Having tied the knot only a year ago myself, I can’t imagine how frustrating that must be for them. But it was the right decision; demanding that the show go on would have been dangerous for their families, friends and the public at large.

I recently spoke with my friend Belinda Ju, an executive coach with a longstanding meditation practice. Non-attachment is a core concept of Buddhism, the spiritual path she’s followed for many years, and I wanted her thoughts on how that idea might help us adapt to unforeseen circumstances.

“Attachment doesn’t work because certainty doesn’t work. You can’t predict the future,” she explained. Being attached to something means “seeing the world through a false lens. Nothing is fixed.” For Ju and her clients, non-attachment doesn’t mean giving up on goals — it means focusing on what you can control.

“You might have a fixed goal of needing to raise X million dollars to keep your team afloat,” she said. “But in the age of coronavirus, investors might be slower to respond. So what are the levers in your control? What are the options you have and the pros and cons to each one?”

Her points hit home for me. As a NYC-based startup founder, I was preparing to make several trips to the West Coast to raise the next round for my company, Midgame, a digital party host for gamers.

I like pitching in person, but that’s obviously not going to happen, so I need to embrace video calls as my new reality. By doing that, I can get to stocking up on coffee, cleaning up my work space and setting up a microphone so when I do pitch over video, I’m bringing my A game.

Be present

Another way to think about adaptability is that it’s the ability to improvise. In theater, improv performers can’t rely on prewritten lines, and have to react in real time to suggestions from the audience or the words and actions of their scene partners.

“ ‘Playing the scene you’re in’ is a principle from improv which means to be present to the situation you’re in.”

That’s what Mary Lemmer told me. As an entrepreneur and VC who spent a stint at The Second City improv theater in Chicago, Lemmer knows a thing or two about having to adapt. Today, she brings her insights to corporations through training and workshops.

She explained that as an improv performer, you may start a scene with a certain idea in mind of how it will go, but that can quickly change. “If you’re not present,” she said, “then you’re not actively listening and because there’s no script, you’ll miss details. That’s when scenes fall apart.”

When I was a PM at Etsy and we had a major launch, we’d get engineering, dev ops, product, marketing and customer support together in a room to talk through the final event sequencing. These weren’t always the most exciting meetings and it was easy to get distracted by email or chat. One time engineering announced a significant last-minute issue that almost slipped through the cracks. Luckily, someone piped up with a clarifying question and we were all able to work together to minimize the issue.

Lemmer argues that in improv, like in business, you can’t make assumptions about people or situations. “We see this a lot in board meetings. People start to assume ‘Sally’ will always be the proactive one or ‘Jim’ will always be the naysayer and tune out.”

This is kind of attitude is problematic in a stable environment, but downright dangerous in an unstable situation where new data and events can quickly open up a new set of challenges and opportunities.

Early on, some experts thought the coronavirus crisis would stabilize globally by April. In early February, S&P Global stated that in the “worst-case scenario,” the virus would be contained by late May. A month later, that prediction already looked wildly optimistic.

Build mental toughness

Experts are saying now that cases may peak in May or June, which means everyone should be hunkering down for eight or more weeks of social distancing and isolation. A COVID-19 vaccine just started human trials, but testing in large enough sample sizes to identify side effects and then ramping up large-scale production still might not be fully available for more than a year.

In other words, dealing with this virus is not a sprint, it’s a marathon. A marathon no one signed up for.

Someone who knows a lot about this topic is Jason Fitzgerald. A 2:39 marathoner, Fitzgerald now helps people run faster and healthier as an author and coach.

When we spoke over the phone, he pointed out that running, unlike say basketball or gymnastics, is a sport where “you have to voluntarily want to experience more and more discomfort.”

Fitzgerald calls this ability to endure “mental toughness,” and it’s a skill we all can build. For runners, it requires doing workouts that scare them, putting in mileage that’s higher than they have in the past and racing regularly. It’s also about accepting and even embracing the pain of running hard.

The same is true for adaptation. We can train ourselves to respond better to change (we’re all getting lots of practice right now!), but developing new habits and working in new ways is always uncomfortable. As decorated cyclist Greg LeMond once said, “it doesn’t get easier, you just get faster.”

We also have to recognize that we won’t get it right every time. “The more that we get comfortable with poor performances, the more we can learn from them,” Fitzgerald said, noting that he’s had his share of bad races, including failing to finish an ultramarathon in 2015. “Sometimes you dwell on a bad race for a couple days, but then you have to just forget about it and move on with your training.”

Many of us are reeling from more cancellations, suspensions and complete one-eighties in the last month than in the last five years. But we can’t let ourselves stay bogged down by our feelings of frustration or disappointment. We accept our new reality, learn what we can from it, and keep going.

It’s clear that the people who can let go of their past plans and embrace the new environment ahead will thrive. Already we’re seeing companies pivot from live events to online webinars, and remote-first workplaces becoming the new normal. Shares of Zoom have risen even as the stock market has taken a beating and I’m sure other winners will emerge in the coming weeks and months.

But adaptability doesn’t just matter for individuals or even companies, it matters for governments. For China, Taiwan and Hong Kong, thanks to aggressive testing and quarantining efforts, life is returning, somewhat, to normal. New cases are on the decline and there’s hope of life returning to normalcy in the near future. Countries that bungled their response to the disease progression, including Italy, Spain, the U.K. and the United States, are now facing increasingly dire consequences.

Whether you want to survive a global pandemic, reach the next phase in your career or be selected on a mission to Mars, it’s hard to overstate the importance of adaptability in getting there.

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