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This Week in Apps: Protests impact app stores, FTC fines app developer, kids’ app trends

Welcome back to This Week in Apps, the Extra Crunch series that recaps the latest OS news, the applications they support and the money that flows through it all.

The app industry is as hot as ever, with a record 204 billion downloads and $120 billion in consumer spending in 2019. People are now spending three hours and 40 minutes per day using apps, rivaling TV. Apps aren’t just a way to pass idle hours — they’re a big business. In 2019, mobile-first companies had a combined $544 billion valuation, 6.5x higher than those without a mobile focus.

In this Extra Crunch series, we help you keep up with the latest news from the world of apps, delivered on a weekly basis.

This week, we’re taking a look at how the civil unrest and George Floyd protests played out across the app stores. The events led some apps — including private messaging apps, police scanners and alerting apps, and other social communication apps — to surge, and even break records. Google decided to delay the launch of Android 11 beta 1 in light of the recent events.

We’re also keeping up with COVID-19 apps and how the pandemic is changing app usage and consumer behavior. Plus, the FTC fined an app developer over privacy violations in a warning shot for the app industry; Zoom faced criticism for its encryption plans; Apple launched an open-source resource for password managers; and more.

How the George Floyd protests impacted the app stores

Protests drive downloads of police scanners 

Downloads of police scanner apps, tools for private communication and mobile safety apps hit record numbers last weekend in the U.S., amid the nationwide protests over the police killing of George Floyd, as well as the systemic problems of racial prejudice that plague the American justice system. According to data from app store intelligence firm Apptopia, top U.S. police scanner apps were downloaded a combined 213,000 times last weekend, including Friday — a 125% increase from the weekend prior and a record number for this group of apps.

The group of top apps included those with similar, if somewhat generic, titles, such as Scanner Radio – Fire and Police Scanner, Police Scanner, 5-0 Radio Police Scanner, Police Scanner Radio & Fire and Police Scanner +.

Citizen, Signal and others spike during protests

In addition to tracking police movements with scanners, protestors organized and communicated on secure messaging app Signal. Meanwhile, community safety app Citizen, which sends out police alerts, also saw a jump in usage. According to Apptopia, Citizen and Signal both set daily download records, Vox noted earlier this week.

Citizen

Citizen’s app lets users see “incidents,” based on radio communications with 911 dispatchers, police, fire departments and other emergency responders. The app uses high-powered scanners to tune into public radio channels, then digitizes and transcribes the audio, and turns those into incidents placed on the map. But the app is popular because it’s more than a police scanner; it includes a social networking layer where users can react and comment. 

Based on more recent data provided to TechCrunch by Sensor Tower, Citizen was installed around 620,000 times by first-time users in the U.S. during the past week, an increase of about 916% compared to the week prior. First-time installs reached a record 150,000 on June 2, nearly 12x the app’s average of 13,000 daily first-time installs during May. On average, the app was downloaded close to 86,000 times per day, or 6.6x larger than May’s daily average. The app grew to be as high as No. 4 on Tuesday, June 2 on the U.S. App Store, and is now No. 32 Overall on the top free charts.

Signal

Image Credits: Signal

The firm also estimated that Signal had been installed by approximately 135,000 first-time users in the U.S. during the past week across the app stores. This figure represented growth of 165% from the preceding seven days, or about 2.6x that total of approximately 51,000 new installs. Signal averaged about 19,000 installs per day over the past seven days.

For comparison’s sake, Signal was downloaded around 269,000 times in all of May and its average daily number of installs was 9,000. That makes the average for the past week about 2x higher.

Signal is currently ranked at No. 137 among the top free iPhone apps on the U.S. App Store. Earlier, it was ranked at No. 107 on Tuesday, June 2.

This week, Signal also added built-in face blurring for photos, to help better secure the sharing of sensitive information across its network.

Nextdoor and Neighbors by Ring

The civil unrest also impacted neighborhood networking app installs, as communities looked to share information about the protests with one another. Social networking app for neighbors Nextdoor was installed by 185,000 first-time users in the U.S. over the past week, an increase of 26% from 147,000 installs in the week prior. The app also jumped up nearly 50 places in the U.S. App Store rankings, moving from No. 2,014 to No. 156 in the top free iPhone apps chart.

Amazon-owned Neighbors by Ring, where neighbors share alerts, including security camera footage, was installed by 36,000 first-time users in the past week, an increase of 89% from its approximately 19,000 installs the week prior.

Twitter has a record-breaking week as users looked for news of protests and COVID-19

Civil unrest due to the nationwide George Floyd protests drove Twitter to see a record number of new installs this week, according to data from two app store intelligence firms, Apptopia and Sensor Tower. While the firms’ exact findings differed in terms of the total number of new downloads or when records were broken, the firms agreed that Twitter’s app had its largest-ever week, globally.

The app saw at least 677,000 installs at its highest point, Apptopia said. Sensor Tower said it topped 1 million. Twitter also broke a record for daily active users on Twitter in the U.S., when some 40 million people in the U.S. logged into the app on June 3, Apptopia noted. For comparison’s sake, Twitter reported its app had 31 million “monetizable” daily active users (mDAUs) in the U.S. in Q4 2019, which grew to 33 million in Q1 2020.

The spike in installs was attributed to the protests, which were being watched by a global audience, and COVID-19, which continued to spread in worldwide markets.

Apps turn their icons black in support of George Floyd protests 

A small handful of apps did the equivalent of the Instagram black square by turning their icons black this week as a gesture of support toward the protests and civil rights. Participating apps included Reddit, Joss & Main and Shop Avani, for instance. Moves like this can be criticized as being merely performative, but one of the companies involved — Reddit — later followed up with real action. Reddit co-founder Alexis Ohanion on Friday announced he was resigning as a member of the Reddit board, and is now urging them to fill his seat with a black candidate. He also said he would use his future gains from Reddit stock to serve the black community, starting with a $1 million pledge to Colin Kaepernick’s Know Your Rights Camp.

COVID-19 app updates and news

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Web traffic increases in 2019 were driven by mobile; top 100 sites saw average of 223B monthly visits

Mobile adoption around the world is having a significant impact on the web’s traffic. According to a new report from SimilarWeb, out today, mobile web traffic has jumped 30.6% since 2017, while desktop traffic dropped 3.3%. But it’s not just the numbers that are changing. Mobile visitors also behave differently from their desktop web counterparts, staying on pages for shorter periods of time, for example, which is impacting core metrics web publishers today track.

The report found that 2019’s total web traffic to the top 100 sites was up 8% from 2018, and up 11.8% over 2017, averaging 223 billion visits per month. The largest increases were in April and June 2019, when traffic was up by more than 10% over the same time in 2018.

Mobile is driving these traffic increases, but mobile visitors don’t stay as long on the site. Across platforms, the overall time spent on websites has dropped by 49 seconds from 2017 to 2019, the report found.

In addition, mobile has become the platform of choice for visiting certain categories of websites. Mobile traffic dwarfs desktop on adult sites, gambling sites, food & drink, pets & animals, health, community & society, sports and lifestyle. And over the years, other categories shifted to become more mobile as well — including news and media, vehicle sites, travel, reference, finance and others.

But not all categories are doing well, despite the shift to mobile.

News sites, for instance, were losing traffic. The report found that traffic to the top 100 media publications is down 5.3% year-over-year from 2018 to 2019 (a loss of 4 billion visits), and down by 7% since 2017.

These decreases impact all sorts of media categories, with popular news, entertainment news and local news all showing decreases of more than 25%. Only business & finance and women’s interest news categories saw any increases, the report said.

The increase in mobile traffic is also helping the biggest sites on the web grow larger, helping to further cement their position on today’s internet. The top 10 biggest sites saw a total of 167.5 billion monthly visits in 2019, up 10.7% over 2018. The remaining 90 biggest sites out of the top 100 only saw a 2.3% increase, by comparison.

Google’s move to consolidate traffic to its core domain increased traffic to google.com; YouTube grew as well. However, Facebook’s troubles were reflected in its numbers as it lost 8.6% of traffic over the past year alone. The report theorized that some of its lost traffic went to YouTube, which could inform Facebook’s heavier focus on video in recent years. That said, Facebook’s investments in mobile helped it grow elsewhere — both Instagram and WhatsApp saw their web traffic grow up to 74% year-over-year.

Also on the decline were Yahoo, which lost 33.6% of its 2017 traffic, and Tumblr, which banned adult sites in 2018, leading to a 33% loss in traffic.

Facebook fought off the web traffic declines and related declines in app usage by re-engaging existing users in 2019, which helped it to increase the total number of app sessions throughout the year. YouTube uses a similar tactic to increase its own app engagement figures, leading to a close tie between the two on this metric.

The data for the report was gathered from January 2017 to December 2019, and tracked desktop and mobile web traffic, as well as Android app use.

The full report, available here, also dug into specific categories, like shopping, travel, finance, messaging and more.

 

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Self-care apps are booming

Millennials may be a bit obsessed with self-care — and it’s beginning to pay off for the makers of self-care and digital wellness apps. According to data from multiple app store intelligence firms, the category is now seeing notable growth. In the first quarter of 2018, the top 10 grossing self-care apps in the U.S. earned $15 million in combined iOS and Android revenue, and $27 million in worldwide revenue, according to Sensor Tower.

The firm also found that the top 10 wellness apps (e.g. mindfulness and meditation) made about 170 percent more revenue worldwide in Q1 2018 than the top 10 wellness apps did in Q1 2017 across both the App Store and Google Play. In the U.S., they made about 167 percent more.

However, a big chunk of self-care apps’ revenue is being claimed by just two apps — Calm and Headspace, both of which focus on mindfulness and meditation. Calm, the top grosser, earned about half the total revenue in the U.S. and worldwide, equating to roughly $8 million in the U.S. and $13.5 million worldwide. Combined with Headspace, the two generated more than 90 percent of the top 10 apps’ revenue last quarter.

Apptopia is also reporting a surge in self-care app revenues and installs, but its numbers don’t agree with Sensor Tower data. (Sensor Tower believes its data is within a couple of percentage points of actual, on the underestimating side.)

Both firms agreed on the top three, however: Calm, followed by Headspace, then 10% Happier: Meditation Daily. Other mindfulness apps appeared on both charts, including The Mindfulness App and Stop, Breathe & Think.

The discrepancies may be attributed to how the companies define “self-care” — as it’s not a specific app store category — as well as data quality.

Apptopia also claimed self-care app installs are up year-over-year, with more new self-care apps arriving every year.

Regardless of which firm is closer to actual, the trend is clear: self-care app adoption is booming.

 

Apple, for example, pegged self-care as one of its top four breakout trends for 2017, saying “never before have we seen such a surge in apps focused specifically on mental health, mindfulness and stress reduction.”

As to why self-care apps are the latest craze, that’s a bit more complicated.

Some experts say millennials’ use of the informational resources on the internet increased awareness about self-care in general; others would say the always-on news cycle of the web combined with the depressing nature of social media led to a growing need for self-care tools. And, of course, cynics would argue it’s simply because millennials are more self-absorbed than other generations, and this trendy focus on self-care is the proof.

But there are plenty of other factors beyond that. Millennials married later and were slower to buy homes as a result — that may have led them to have more time to remained self-focused, as they may not have had the same set of distracting responsibilities as their parents. (Or the related drains on their extraneous funds!)

Meanwhile, the stigma around mental illness is also on the decline, which aids a self-care app surge.

However, not all self-care apps are a replacement for traditional mental health care, when it comes to more serious matters. Some of the talk therapy apps were found to be ineffective, expensive, inconsistent in the quality of care provided and, at worst, potentially dangerous.

For those problems that can’t be meditated away, please still call a doctor or an emergency hotline.

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Pixel art coloring book apps are the newest App Store craze

 Has your kid bugged you to let them download Sandbox Coloring? You’re probably not alone. The latest trend blowing up on the App Store is a new twist on the coloring book apps that have been popular for a couple of years. Now, instead of having users pick and choose their colors as before, this new group of coloring book apps – four of which recently snagged spots in the App… Read More

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Google’s Search app on iOS gets a Twitter-like Trends feature, faster Instant Answers

 Google’s search app on iOS is adding a Trending Searches feature, similar to Twitter or Facebook’s Trends, with an update that rolled out later in the day on Thursday. According to the app’s added “What’s New” text on the App Store, Google will now show you searches that are “trending around you” when you tap into the search box to start a search. Read More

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Majority of U.S. consumers still download zero apps per month, says comScore

 Apps are dominating consumers’ digital media habits, but getting people to try new ones is still a tough sell. That’s the latest from comScore’s newly released 2017 U.S. Mobile Apps Report, which finds that 57 percent of consumers’ time spent using digital media is now taking place in mobile apps. Of that, 50 percent is occurring in smartphone apps versus only 7 percent… Read More

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Six months in, iMessage App Store growth slows as developers lose interest

 When the iMessage App Store first launched, it was touted as the next big platform for apps – a new way for developers to gain users and make money, and was followed by an initial surge of iMessage app downloads. Now, however, the excitement is fading as is the app store’s growth. During the first few months after its debut, the iMessage App Store was seeing growth of over 100… Read More

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U.S. consumers now spend 5 hours per day on mobile devices

Photo: Uwe Umstatter/Getty Images The time U.S. users are spending in mobile apps is continuing to grow; according to new data released this week by analytics firm Flurry, we’re up to 5 hours per day on our mobile devices. This follows on news from January that said the time spent in mobile apps had increased 69 percent year-over-year. Read More

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App downloads up 15 percent in 2016, revenue up 40 percent thanks to China

messaging-apps The app industry is continuing to grow, according to a new year-end analysis from app intelligence firm App Annie, out today, which found that app downloads, time spent in apps and revenue grew across the board over the course of 2016. Worldwide downloads were up 15 percent year-over-year, time spent in apps was up 25 percent, and the revenue paid to developers increased by 40… Read More

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Spotify, Netflix, LINE, Pandora & HBO NOW top the list of 2016’s biggest apps by revenue

2016-top-apps-hero According to a new year-end report from Sensor Tower detailing the top apps of 2016, streaming services dominated when it came to which apps, outside of games, pulled in the most revenue over the past year. At the top of the list is Spotify, which not only scored the number one spot on the iTunes App Store, but also was the number one revenue earner across both platforms, including both… Read More

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