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Majority Of Digital Media Consumption Now Takes Place In Mobile Apps
U.S. users are now spending the majority of their time consuming digital media within mobile applications, according to a new study released by comScore this morning. That means mobile apps, including the number 1 most popular app Facebook, eat up more of our time than desktop usage or mobile web surfing, accounting for 52% of the time spent using digital media. Combined with mobile web,… Read More
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An Upper Limit For Apps? New Data Suggests Consumers Only Use Around Two Dozen Apps Per Month
There are now well over a million mobile applications in both Google Play and the iTunes App Store alike, and growth of those app marketplaces shows no sign of slowing down. However, according to new data from Nielsen out this morning, there may be an upper limit to how many apps people will interact with over the course of a month, and that number – just over a couple dozen –… Read More
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