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Google adds a universal watchlist for movies and TV to Google Search
Google is adding a new feature to Search that will help you keep track of all the TV shows and movies you want to watch during these long weeks at home. The company had already been offering personalized TV and movie recommendations in Search, as of an update released last fall. Building out a watchlist with your top picks is the obvious next step.
To get started, mobile users can first search “what to watch” to get Google’s suggestions. They are organized at the top of the search results, and can be filtered by type (show or movie), by whether the content is free, by category (comedy, action, documentary, sitcom, kid-friendly, etc.) and by provider. Google also offers a rating experience where you train its algorithms on what sort of content you like and dislike.
For any movie or show you want to then add to your list, you just tap “Watchlist” in the preview window. You can also tap “Watched” if it’s something you’ve already seen.
The new Watchlist is available as a second tab at the top of this What to watch section, and can be accessed any time you’re searching for something to buy, rent or stream. You can also search for “my watchlist” on Google or tap on “Collections” from within the Google app to access your list more quickly.
At launch, Google had said the TV and movies feature was designed to further the company’s larger goal of helping connect people with the information they need — it was not offering the data to advertisers. But by placing a regularly used feature like this within Google, users will spend more time on Google’s platform, which helps Google’s business.
While Google’s version of the watchlist concept is handy for more casual users, a number of dedicated mobile apps offer an expanded experience and, at times, more accurate and more granular recommendations. For example, TV Time not just makes recommendations, but also lets you check off which episodes you’ve watched from a series and participate in a mobile forum of sorts with other fans. Reelgood, Watchworthy, Taste, Bingeworthy, Likewise, itcher, Hai and many other apps also offer show and movie suggestions to varying degrees of success.
Reelgood even recently launched a feature called Reelgood Remote, which will instantly play the content you choose on your Roku device.
Google’s new Watchlist feature was one of several additions rolling out today focused on entertainment.
On Android TV devices, it also added three new home screen rows from YouTube, including COVID-19 News, Stay Home #WithMe and free movies from YouTube. Android TV also gained more collections from Google Play, while streaming apps are now organized under a row titled “Stream the shows and movies you love.”
Plus, on Google Play, the company has recently introduced a collection of special deals, including offers on apps for movies, TV and comics, among other things. There are offers for game streaming service Google Stadia and subscription service Google Play Pass, as well.
The Google Watchlist feature is live now on mobile devices.
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Watchworthy’s personalized TV recommendation app will help you find your next binge
Ranker, an online publisher that turns crowdsourced lists and fan rankings into a data business, is now turning its attention to the world of streaming services. The company this week launched a new app, Watchworthy, that helps you find something new to watch across TV networks and more than 200 streaming services like Netflix, Hulu, Prime Video, Apple TV+ and many more.
Ranker, as you may already know, is the website that always pops up in search results when you’re looking for some sort of “best of” round-up — whether that’s in entertainment, music, sports, culture, history or across other topics. On the site, online visitors can vote on their favorites in categories as broad as the “best hip-hop artists” or as niche as the “best coconut oil brands.”
Ranker’s TV lists are among its more popular categories and one that makes the most sense for turning into an app. And right now, everyone is looking for something new to watch as we’re stuck indoors due to the COVID-19 health crisis.
While there are already a number of apps promising to offer TV recommendations — like Reelgood, TV Time, Yidio and JustWatch, for example — Watchworthy’s advantage is Ranker’s data powering its recommendations. Its machine learning platform applies first-party correlation data it has amassed over a decade from one billion votes on Ranker.com. As the company explains, this makes its data more “statistically relevant.”
For example, its data indicates that “Better Call Saul” fans tend to like other gritty, dark dramas like “House of Cards,” “Ray Donovan” and “True Detective,” but also more cerebral comedies like “Nathan for You” and “High Maintenance.”
To figure out what sort of TV programs interest you, Watchworthy at first launch jumps you into a rating experience to provide it with your data. In 60 seconds, you fly through a ratings feature that uses a Tinder-like interface, where a right swipe is a “like” and a left swipe is a “dislike” (and up is “not sure”). After you thumbs up and down a selection of shows, you can begin to browse your recommendations.
In my test, this initial set of recommendations was already above average compared with some of the other apps I’ve tried. Your mileage may vary, of course, as it’s a highly personalized experience. Watchworthy may not have offered dozens of precise matches to my tastes at first, but it did remind me of several shows I had seen in passing and thought at some point I might like to try, as well as a few new discoveries.
Its suggestions are ranked by a “worthy” score that indicates the likelihood that the show is worthy of your time. You can also filter the list of recommendations by service, genre, run time and MPAA ratings.
The app got a little better after spending a little more time to like and dislike more shows and to personalize it as to which streaming services I was using. This allowed me to integrate recommendations from more sources — like HBO, Apple TV+, Disney+, Showtime and others.
However, I did get to the point where liking and disliking didn’t refine my recommendations further, so there is a limit to what Watchworthy can do. I also found the app to be a little lacking on the reality and nonfiction side of things. It tended to push recommendations of scripted shows, despite my having “liked” shows such as “The Great British Bake Off,” “Windy City Rehab” and “Queer Eye,” among others.
As you find shows you like in the app’s recommendations, you can add them to the universal watchlist in the app for easy access.
You can also create an account to save your data. Watchworthy at launch supports Apple’s private sign-in option, as well as Google, Facebook and email.
The homepage of the app also integrates Ranker’s existing TV lists. The website has more than 50,000 of these, but the app isn’t an endless scroll. Instead, it updates the home page with relevant, timely content. For example, today’s lists include “Shows For Self Quarantine,” “Shows To Distract You,” “Funniest Shows On Netflix,” “Best Family Shows On Amazon Prime” and other round-ups.
The new app serves not only as a discovery tool for TV viewers, cord-cutters and binge-watchers, but also as fuel for Ranker’s data collection business. Ranker licenses its data and insights to third-parties, like marketers, advertisers, researchers, developers and service providers. However, its data isn’t focused on demographics so much as it is on “psychographics” — meaning, your tastes. Ranker isn’t asking you for private information, only what you like.
In a way, Watchworthy serves as a demo app of what can be done with Ranker’s psychographic insights, in this case, for TV viewers. But the same sort of system could be built for other categories, like music, cooking, film, travel and more.
The company says this year it will also make its Watchworthy app available to connected devices, like Roku, Apple TV and Amazon Fire TV. It also plans to add movie recommendations and shared watchlists.
Watchworthy is a free download on iOS with Android to come. On any mobile device, it works from watchworthy.app.
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CBS News is bringing a 60 Minutes-inspired news show to streaming service Quibi
Jeffrey Katzenberg’s streaming service Quibi, due to launch in April, has partnered with CBS News to modernize “60 Minutes”-style programming for the era of bite-sized video. Instead of an hour-long newsmagazine, CBS News will launch “60 in 6,” which will condense original news stories into six-minute episodes, designed for consumption on mobile devices.
The deal will see 60 Minutes producing one original story per week, as part of Quibi’s licensing agreement.
“This is a perfect opportunity to bring 60 Minutes’ style of storytelling, in-depth reporting, and investigative journalism to a new audience,” said 60 Minutes executive producer Bill Owens, in a statement. “We are excited to launch ’60 In 6,’ as our digital footprint is more important than ever,” he said.
CBS isn’t the first news partner coming to the upcoming streaming service. NBC will build out a full production team exclusively for its Quibi programming, which will include a six-minute morning and evening news show for the service. The BBC and Quibi, meanwhile, are developing an international news show for millennials that’s five minutes in length. And ESPN just agreed to do a sports highlights and news show.
“60 Minutes has been, is, and will continue to be the gold standard of storytelling news journalism,” added Jeffrey Katzenberg, Quibi founder and chairman of the board, in a statement. “Bringing their talent and resources to a new form of storytelling could not be more exciting for us at Quibi,” he said.
News programming is only one aspect to Quibi, which will also include a variety of entertainment offerings from big-name talent, like Sam Raimi, Guillermo del Toro, Antoine Fuqua and producer Jason Blum, among others. Quibi also will feature a show about Snapchat’s founding, an action-thriller starring Liam Hemsworth, a murder mystery comedy from SNL’s Lorne Michaels, a beauty docuseries from Tyra Banks, a Steven Spielberg horror show, a comedy from Thomas Lennon, a car-stunt series with Idris Elba, a comedy series from Trevor Noah, a drama with Queen Latifah, a thriller with Sophie Turner and more.
Quibi’s premise is taking premium content and chopping it up into “quick bites” (hence the name), and delivering it to mobile viewers in both horizontal and vertical formats. The idea, essentially, is to build a Netflix for the Snapchat generation. This is a risky endeavor, given that the targeted demographic — Gen’s Y and Z — is quite happy with their Netflix subscriptions for higher-production value entertainment, and with YouTube for more casual video viewing from the creator community.
Quibi also seems to ignore the fact that most subscription-based video is still watched on TVs, not mobile devices. Meanwhile, on users’ phones, Quibi will have to compete with a range of other apps and games — including the new titles from Apple Arcade — as well as other time fillers, like YouTube, Instagram, TikTok and Snapchat.
That said, having Katzenberg at the helm has brought a lot of industry support to Quibi. The company has raised $1 billion from Disney, WarnerMedia, 21st Century Fox and others, and was looking to raise more. It also said this summer it had booked $100 million in ad sales pre-launch.
Quibi will launch in April 2020, and “60 in 6” will be available at that time. The service will cost $5 per month, or $8 to go ad-free.
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Hulu redesigns its mobile app for better discovery
At this year’s CES event, Hulu announced plans to trial an updated version of its user interface that would do away with the confusing landing page called “Lineup.” At the time, the company said it was considering both a “Hulu Picks” option or an “Unwatched in My Stuff” screen as a replacement for “Lineup.” Today, Hulu’s new interface is rolling out across iOS and Android devices, the company says, and “Lineup” is gone.
The Hulu interface launched in 2017 was not always well-liked — something Hulu had acknowledged after a complaint became the most upvoted item on Hulu’s customer feedback forums a couple of years ago. Users felt the interface was too difficult to navigate and the layout was confusing, among other things.
Some of Hulu’s challenges were around the fact that it was trying to merge an on-demand library with a live TV service, while also finding room to promote its original content.
But some of its other design choices were just odd — like its decision to make a single piece of content the main focus for many of its screens, for example. Meanwhile, its landing page “Lineup” never really made sense, either. Its name hinted at some form of personalization, but instead, it was more often filled with suggestions of what Hulu was promoting, like “The Handmaid’s Tale.”
The updated iOS interface ditches “Lineup,” and replaces it with “Hulu Picks.”
This is more clearly a collection of things to watch that’s curated by Hulu staff, rather than algorithmically derived by user viewing behavior.
However, the other landing page Hulu had been considering, “Unwatched in My Stuff,” is still available just a few swipes over.
While Hulu still gives a single piece of content the focus on its main screens on the iPhone, it’s now easier to see there’s more content available if you swipe down, as the top of the next item’s card is peeking up from the bottom of the screen.
On the smartphone, this means you can see two items at a time. On iPad, you can see two rows totaling six cards on the app’s main screen when in landscape mode.
This same format applies not only to “Hulu Picks,” but also to neighboring screens like “Live Now,” “Unwatched in My Stuff,” “My Channels” and the genre-based sections like “Sports,” “News,” “TV,” “Movies,” “Kids,” “Hulu Originals” and others.
Only the “Keep Watching” screen retains the more traditional thumbnails.
This seems like a small change, but it goes a long way to increase the discoverability of Hulu content, as it reduces how many times you have to swipe to see more suggestions.
Other changes touted at CES, like adding expanded metadata next to content (genre, rating, year) or the ability to mark content as “unwatched,” haven’t made an appearance. (Plenty of items still lack a rating). The 14-day live TV guide mentioned at CES isn’t available on iOS, either.
Hulu didn’t publicly announce the launch of the iOS redesign, but did confirm it’s rolling out now, only to mobile devices. They said other devices will get the update “soon.”
Update: Hulu says the update is coming to Android as well now, but it’s only in A/B testing at present. The post has been updated since publication.
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AT&T’s CEO of Communications, John Donovan, to retire in October
John Donovan, CEO of AT&T Communications, announced today his plans to retire effective October 1, 2019. Donovan has for the past two years led AT&T’s largest business unit, which services 100 million mobile, broadband and pay-TV customers in the U.S., as well as millions of business customers, including nearly all the Fortune 1000.
The news comes amid several big changes in that business unit itself, and more in the broader telecom industry.
For starters, AT&T had just rebranded its over-the-top streaming service DIRECTV NOW to AT&T TV NOW, and just last week rolled out a brand-new TV service, AT&T TV, in 10 test markets.
While DIRECTV NOW (aka AT&T TV NOW) is meant to compete with other over-the-top streaming services like Dish’s Sling TV, Hulu with Live TV, YouTube TV and others, the new AT&T TV is a more conventional — though still “over-the-top” — option that can work with any broadband connection.
However, it locks in customers to two-year contracts, requires a set-top box and has packages that range from $60-$80 per month, much like a traditional TV subscription.
Elsewhere at AT&T, its WarnerMedia division is working a streaming service of its own, HBO Max, which is meant to battle more directly with premium offerings, like Disney+ or Apple TV+, for example. AT&T also operates a low-cost streaming service, Watch TV.
And the company continues to offer pay-TV offerings like DIRECTV (satellite service) and U-verse (cable).
It seems AT&T is due to consolidate these efforts at some point, and Donovan’s departure could signal some changes on that front, perhaps. Plus, as The WSJ reported, Donovan and WarnerMedia head John Stankey had a strained relationship at times. That could because HBO Max will end up competing with other AT&T offerings and services, the report suggested.
In addition to its various streaming ambitions, AT&T is also starting to roll out 5G, a move Donovan spearheaded. The company is also preparing for competition from new players, including what arises from a T-Mobile/Sprint merger, and from Dish’s plans to enter the wireless market.
Donovan had been CEO of AT&T Communications for two years, after having joined the company as CTO in 2008. Prior to his CEO role starting in July 2017, he had been promoted to AT&T’s chief strategy officer and group president — AT&T Technology and Operations.
He previously worked at Verisign, Deloitte Consulting and InCode Telecom Group.
Donovan, 58, was nearing the company’s retirement age of 60, but his departure was still unexpected, The WSJ also said.
“It’s been my honor to lead AT&T Communications during a period of unprecedented innovation and investment in new technology that is revolutionizing how people connect with their worlds,” said John Donovan, in a statement. “All that we’ve accomplished is a credit to the talented women and men of AT&T, and their passion for serving our customers. I’m looking forward to the future – spending more time with my family and watching with pride as the AT&T team continues to set the pace for the industry.”
“JD is a terrific leader and a tech visionary who helped drive AT&T’s leadership in connecting customers, from our 5G, fiber and FirstNet buildouts, to new products and platforms, to setting the global standard for software-defined networks,” added Randall Stephenson, AT&T’s chairman and CEO. “He led the way in encouraging his team to continuously innovate and develop their skill sets for the future. We greatly appreciate his many contributions to our company’s success and his untiring dedication to serving customers and making our communities better. JD is a good friend, and I wish him and his family all the best in the years ahead.”
Disclosure: TechCrunch is owned by Verizon by way of Verizon Media Services. This does not influence our reporting.
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Talking the future of media with Northzone’s Pär-Jörgen Pärson
We live in the subscription streaming era of media. Across film, TV, music, and audiobooks, subscription streaming platforms now shape the market. Gaming and podcasting could be next. Where are the startup opportunities in this shift, and in the next shift that will occur?
I sat down with Pär-Jörgen “PJ” Pärson, a partner at European venture firm Northzone, to discuss this at SLUSH this past winter. Pärson – a Swede who now runs Northzone’s office in NYC – led the top early-stage investor in Spotify and led the $35 million Series C in $45/month sports streaming service fuboTV (which has roughly 250,000 subscribers).
In the transcript below, we dive into the core investment thesis that has guided him for 20 years, how he went from running a fish distribution to running a VC firm, his best practices for effective board meetings and VC-entrepreneur relationships, and his assessment of the big social platforms, AR/VR, voice interfaces, blockchain, and the frontier of media. It has been edited for length and clarity.
From Fish to VC
Eric Peckham:
Northzone isn’t your first VC firm — Back in 1998, you created Cell Ventures, which was more of a holding company or studio model. What was your playbook then?
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T-Mobile’s mobile TV service to include Viacom channels like MTV, Nickelodeon, Comedy Central & more
T-Mobile and Viacom this morning announced a deal that will bring Viacom’s TV channels — like MTV, Nickelodeon, Comedy Central, BET, Paramount and others — to T-Mobile’s new mobile video service planned for later this year. The agreement will allow T-Mobile to offer live, linear feeds of the Viacom channels as well as on-demand viewing.
To date, the carrier’s mobile video plans have been murky. Last year, T-Mobile acquired the Denver-based startup Layer3 TV in order to launch a new over-the-top video service in 2018. It missed that window, saying that it needed more time to work on features and make “quality improvements.”
The company later said that it didn’t want to offer another Amazon Channels-like “skinny bundle” consisting of individual subscriptions to various channels, but wanted to offer something more differentiated where customers could create their own media subscriptions in “smaller pieces,” like “five, six, seven or eight dollars at a time.”
Today, T-Mobile says it still plans to move forward with both its home and mobile TV offerings, made possible by the acquisition of Layer3 TV. The in-home TV service is designed to leverage 5G technology to replace cable. Meanwhile, Viacom will be a “cornerstone launch partner” for T-Mobile’s mobile TV efforts, on track for a launch this year.
“Viacom represents the best of the best, most-popular brands on cable, so they are an amazing partner for us,” said John Legere, CEO of T-Mobile, in a statement. “TV programming has never been better, but consumers are fed up with rising costs, hidden fees, lousy customer service, non-stop BS. And MacGyvering together a bunch of subscriptions, apps and dongles isn’t much better. That’s why T-Mobile is on a mission to give consumers a better way to watch what they want, when they want,” he said.
Not much is known about T-Mobile’s mobile TV plans at this point, like a more specific launch time frame or price points. It’s also unclear if T-Mobile will go the route of bundling in its TV service with its mobile plans. That’s been a popular strategy for AT&T, which today operates two over-the-top services — a low-end service called WatchTV designed for bundling and its more premium service DirecTV Now. (It also plans to launch another featuring Warner Bros. content.)
Viacom has deals with other carriers besides T-Mobile, having recently renewed its contract with AT&T for DirecTV Now carriage. It also participates in various other streaming services, including its own service (by way of acquisition) Pluto TV, and has invested in Philo.
“Today’s landmark announcement marks a major step forward in our strategy to accelerate the presence of our brands on mobile and other next-generation platforms,” said Bob Bakish, Viacom president and CEO, in a release. “We’re so excited to partner with T-Mobile to provide millions of subscribers with access to our networks and more choice in a new service that will be unlike any other in the market.”
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Media fragmentation is annoying consumers
Deloitte’s Technology, Media and Telecommunications division published its 13th-annual Digital Media Trends survey, focused on identifying changes in the ways US consumers engage with various types of media.
Led by an independent research firm, the survey had roughly 2,000 consumer respondents across demographics – with the report categorizing respondents based on age (Gen-Z: ages 14-21, Millenials: 22-35, Gen-X: 36-52, Boomers: 53-71, and Matures: 72+).
While already accompanied by a succinct 13-page executive summary, the report can largely be summarized in just a couple of sentences: more people are using streaming or alternative media services than ever before, largely due to more user freedom and customization, though the growing quantity and fragmentation of platforms are becoming more frustrating for users to manage.
The survey results directionally echo already well-discussed dynamics, which we’ve previously dug into such as here, here and here. Instead, the most poignant aspects of the report were not the answers or conclusions themselves, but the immense level of support many of them received.
Somewhat interesting:
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T-Mobile plans to offer à la carte media subscriptions, but no TV ‘skinny bundle’
T-Mobile doesn’t want to compete with other carriers or teleco’s by developing its own “skinny bundle” of streaming TV channels, the company said today on its earnings call with investors, noting the market was already oversaturated on that front. Instead, the mobile operator’s strategy will focus on helping customers pick and choose which paid TV subscriptions they want to access — a move that very much sounds like T-Mobile is going the “Amazon Channels” route with its mobile streaming plans.
According to T-Mobile President Mike Sievert, today’s customers have a number of choices for streaming TV thanks to the massive expansion of OTT (over-the-top) services that are now available.
“It’s subscription-palooza out there. Every single media brand either has or is developing an OTT solution, and most of these companies don’t have a way to bring these products to market,” he said. “They’re learning about that. They don’t have distribution networks like us; they don’t have access to the phone like we have.”
Instead, the exec explained that T-Mobile wants to help customers access paid subscriptions that already exist, by simplifying aspects of that process such as search, discovery and billing.
“We don’t have plans to develop an nth undifferentiated skinny bundle,” Sievert continued. “There are plenty of those. We think there’s a more nuanced role for us to play in helping you get access to the great media brands out there that you love, and to be able to put together your own media subscription — and smaller pieces five, six, seven or eight dollars at a time,” he said, adding that T-Mobile would begin this work in 2019.
The cord cutting-focused news site The Streamable was first to report T-Mobile’s news.
T-Mobile’s announcement comes at a time when the carrier’s mobile TV plans have been more of a focus, as everyone is trying to figure out what the carrier is up to.
Recently, a Cheddar report said T-Mobile would be launching a free mobile TV service in the weeks ahead. But that turned out to be just a “snackable content app” for T-Mobile’s Metro brand, MetroPCS, and only on two phones to start.
T-Mobile’s decision to go with an Amazon Channels-like offering, where consumers build their own “skinny bundles” by mixing and matching paid subscriptions, is not an uncommon choice. This is the same direction that many in the industry are heading, as of late.
This week, for example, Viacom said it would add paid subscriptions to its newly acquired free TV service, Pluto TV. Roku recently rolled out paid subscriptions to its free TV and movies hub, The Roku Channel. And Dish’s Sling TV last year launched à la carte paid subscriptions to premium networks, without requiring the core package subscription.
However, the mobile operators aren’t necessarily going that route. AT&T, for instance, has been leveraging its Time Warner acquisition to launch multiple streaming services. Meanwhile, Verizon (disclosure: TechCrunch parent) saw its some of its streaming TV ambitions dashed with go90’s failure last year.
As the over-the-top streaming TV market is still a sliver of the larger pay TV space, it still remains to be seen which strategies and services will ultimately win over consumers. But companies are placing their bets now, experimenting, and sometimes failing then starting again.
Separately, T-Mobile today discussed its Layer3 home TV service, which was expected to launch nationwide in late 2018. That service is now planned for the first half of 2019, the company said.
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The Roku Channel adds premium subscriptions alongside its free content
The Roku Channel — Roku’s home to free, ad-supported content like movies, TV, sports and news — is expanding to include subscriptions. Essentially Roku’s own take on Amazon’s Prime Video Channels, users can now opt to add some 25 premium video subscriptions within the Roku Channel, centralizing their access to streaming services in one destination that will become more personalized over time.
At launch, consumers will be able to opt to add-on subscriptions from premium networks including Showtime, Starz, EPIX, CuriosityStream, Noggin, Baeble Music, CollegeHumor’s Dropout, Hopster, Magnolia Selects, FitFusion, Smithsonian Channel Plus, Tastemade, Viewster Anime, The Great Courses Signature Collection, MHz Choice and others.
Offering a centralized place to subscribe to paid content is a fairly significant change for Roku’s platform, where, historically, viewers would download and add apps (“channels,” in Roku’s lingo) to their Roku homepage for each service they wanted to watch. Some of those channels require subscriptions, like Netflix and Hulu, while others offer free content.
Roku in fall 2017 began to aggregate the free content from the various channels across its platform in its own Roku Channel, and combined that with content it licensed directly from studios. The Roku Channel initially featured free, ad-supported movies, giving Roku a way to further grow its advertising revenues.
Over the past year, The Roku Channel expanded to include news, sports, TV shows and other entertainment offerings both from traditional studios and digital networks. This pushed the channel to become one of the top five most-watched across the Roku platform.
Now, instead of being only a home to free content, The Roku Channel is working with video partners to offer an alternative way to watch their programming.
“We’ve been focused on ad-supported content and will continue to have a very robust offering there. But there’s lots of great content that’s available only in subscription services,” explained Roku’s vice president of Programming, Rob Holmes, as to why Roku wanted to introduce paid subscriptions. “We also wanted to try to improve the user experience in a lot of the same way that we did with the launch of The Roku Channel around ad-supported content,” he said.
When you enter The Roku Channel, you’ll be able to explore the premium subscription content before making a decision as to whether or not you want to sign up. That’s a better experience than offered by some subscription apps today, where you’re presented only with a splash screen that directs you to sign up to see the content or offer a very limited view of their programming.
If you choose to subscribe to a premium network via the Roku Channel, you can use the payment card that’s already on file with Roku. Basically, you click a button and then confirm the subscription (in case you clicked by accidentally sitting on the remote), and then you’re signed up.
This method makes it easier to add and remove subscriptions, for those who follow individual shows and want to turn their subscription on and off, timed with the release of new seasons.
The subscriptions also support seven-day free trials, trial expiration reminders and are billed together on a single statement from Roku monthly.
Also of note, when you subscribe to networks through the Roku Channel, you’ll no longer have to download the network’s standalone Roku app to watch. Instead, your subscriptions will get their own area inside The Roku Channel, making it more of a one-stop shop for your streaming services.
The networks will be shown both in The Roku Channel’s homepage and they’ll each get their own tab in the channel, too.
In fact, you currently cannot choose to watch in the network’s standalone Roku app, we understand. Over time, some networks will offer authentication for Roku Channel subscribers, but that’s not the case at launch.
Of course, this begs the question — if you can’t authenticate with the network provider, does that mean you won’t be able to watch the channel’s content, except on a Roku device?
As it turns out, you can.
Alongside the launch of channel subscriptions, The Roku Channel’s mobile app is being updated to support video playback. That means you can watch The Roku Channel content, including subscriptions, on your smartphone or tablet, as well as on the web and on your TV.
Over time, Roku’s plan is to better personalize your subscriptions and recommendations. That means the shows you actively watch will be presented in the front of the queue, and Roku will be able to recommend content across services, based on viewing behavior.
Roku says it will add more partners to The Roku Channel over time. However, many providers will not participate because they want to own the experience, end-to-end with their customers. They also may not want to share a cut of subscription revenue with Roku, as is required today to be promoted as a subscription add-on within The Roku Channel.
For the time being, Roku doesn’t plan on expanding from premium subscriptions to offer some sort of core package of subscription programming the way live TV services like Sling TV or YouTube TV now do.
“I think where we are today is really focused on these à la carte subscriptions,” Holmes said. “Ultimately, from a user standpoint, there’s a lot of value in being able to pick and choose exactly what you want to sign up for — without having to sign up for one of these base packages to start with. That’s how we think about it today.”
Support for subscriptions will begin to roll out to The Roku Channel starting later this month and will complete the phased rollout by early 2019. The new mobile app will launch in late January, as well.
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