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Nielsen: the second screen is booming as 45% often or always use devices while watching TV
Americans are regularly checking a second screen while watching TV, according to a new report from Nielsen that examined the media consumption habits of U.S. adults in the second quarter of 2018. Today, 28 percent of adults say they “sometimes” use a digital device, like a phone or tablet, while watching TV. A much larger 45 percent report they use a second screen “very often” or “always.”
The figures go to show how addicted U.S. consumers are to their smartphones — we don’t even put them down when tuning in to a favorite show or to watch a movie.
In fact, very few people — only 12 percent — reported they “never” use another device while watching TV.
Of course, there are other reasons why some people want to actively use their smartphone while watching television, beyond the need to scroll through Instagram during the commercial breaks.
Sometimes, people may want to actively engage with other fans or participate in an online conversation if they’re watching a TV program or other event live. For instance, they may want to tweet out their support for their team during a football game, or may want to react in real time to a shocking turn of events on “Game of Thrones.”
Nielsen’s report noted this, as well. It said digital devices have actually impacted how we consume and interact with media today. That is, we’re using the second screen to augment the overall TV viewing experience, not detract from it.
In fact, most of the activities that take place on our devices while watching TV are related to the content.
For example, 71 percent said they use their device to look up something related to the TV content, while 41 percent said they text, email or message someone about the content. Thirty-five percent said they shop for a product or service being advertised and 28 percent write or read social media posts about the content they’re viewing.
Fifteen percent even use the device to direct them to a new program — meaning, they’ve tuned to different content after seeing something posted online.
Digital devices aren’t the only ways people simultaneous consume media. Surprisingly, a small handful of people listen to audio while watching TV, the report also found.
But this is a much smaller group, for obvious reasons — it can be difficult to process two different sources of information at the same time. Still, 6 percent said they often watch and listen to different content simultaneously — which is arguably an impressive, if very odd, skill to possess. But more than half said they would never use TV and audio at the same time.
The report also looked at how people consume media — which hasn’t changed as much as you would think, despite the increased use of digital devices.
Instead, “prime time” is still a popular time for watching TV, including live and time-shifted programming, as well as TV-connected devices like media players and game consoles.
In Q2 2018, U.S. adults spent 38 out of a possible 60 minutes on media consumption from 9 PM to 10 PM, including live and time-shifted TV, TV-connected devices, radio and digital devices (computer, smartphone, tablet).
Indeed, 9 PM was also the peak TV hour, with more than half of consumers watching linear TV or interacting with TV connected devices like game consoles or streaming content through Roku, Apple TV, Chromecast or Fire TV.
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Reelgood’s app for cord cutters adds 50+ services, personalized recommendations
Reelgood, a startup aimed at helping cord cutters find their next binge, is out today with its biggest update yet. The company has been developing its streaming guide over the past year to solve the issues around discovery that exist when consumers drop traditional pay TV in favor of streaming services like Netflix, Hulu, HBO, Prime Video, and others.
The company first launched as a website in the summer of 2017 before expanding to mobile last fall. During that time, it’s grown to over a million monthly active users who now check in with Reelgood to find something new to watch.
With today’s update to its iOS app, Reelgood is adding a number of features, including personalized recommendations, curated selections, alerts for shows and movies you’re tracking, advanced search and filtering, and the ability to track content over 50 more streaming services, among other things.
As discovery is Reelgood’s focus, the updated app now offers two new types of recommendations.
One is Reelgood’s own take on “Because You Watched” – a type of viewing suggestion you’ll find today on individual services, like Netflix. But those are more limited because they’ll only suggest other shows or movies they offer themselves. Reelgood’s recommendations will instead span all the services you have access to, offering a more universal set of suggestions.
This feature is tied to Reelgood’s watch history, where you track which shows and movies you’ve seen. That means you have to use Reelgood as your tracking app as well, in order for this feature to work.
The app’s other new way of offering recommendations is less personalized – in fact, it’s random. Because sometimes serendipity is a better way to find something, a feature called “Reelgood Roulette” lets you shake your device while on the Discover tab to get a non-personalized, random suggestion.
Reelgood credits Netflix Roulette, created by Andrew Sampson, as the basis for this addition. In fact, it acquired the rights to the software last year, and then updated it to support more streaming services.
The app also now offers more powerful search and filtering capabilities involving Rotten Tomatoes, IMDb scores, plus cast and crew listings. This allows you to query up things like “Meryl Streep’s top-rated movies” or “drama series with an IMDb rating of at least 8.0 that came out in the last 3 years,” for example.
Reelgood’s search and filtering mechanisms have always been the place where it excels, but it’s less useful as a simple tracker. For that, I prefer TV Time, which lets you quickly mark entire seasons or series as “Watched” and offers discussion boards for each episode where you can post photos and memes and chat with other fans.
TV Time, however, hasn’t been as useful for making recommendations – its suggestions have been off-the-mark when I’ve tried it in the past, often leaning too heavily on network’s back catalogs than pushing me to more current or trending content. It makes me wish I could combine the two apps into one for the best of both worlds – tracking and recommendations.
The updated Reelgood app also doubles down on its own curation capabilities by offering editorial collections. For example: 2018 Emmy Nominees, IMDb’s Top 250 Movies, Original Picks, Dark Comedies, British Humour, and more. This can be a good way to find something to watch when you’re really stumped.
And as you discover new shows and movies you want to see, you can set alerts so you’ll be notified when they hit one of the streaming services you’re subscribed to, similar the tracking feature on Roku OS.
Finally, Reelgood’s update includes the addition of 50+ streaming services – that means there’s now support for more niche services like IndieFlix, FilmStruck, Shudder, Fandor, Crunchyroll, Mubi, AcornTV and Starz, among others.
“Reelgood 4.0 is the culmination of all we’ve learned about how people watch and the increasingly fragmented streaming world,” said Eli Chamberlin, Reelgood’s head of product and design. “Our aim with this release was to take all the streaming content out there, and display it in the most meaningful way possible so that people can get the most out of their existing streaming services without wasting countless hours browsing.”
The new app is rolling out to iOS today on the App Store.
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Twitch will livestream Pokémon TV series and movies, while viewers ‘catch’ badges
Twitch has teamed up with The Pokémon Company to allow viewers to binge watch the Pokémon: The Series TV show and related movies on its site, and “catch” Pokémon badges along the way. While the former is one of Twitch’s many retro binge watch fests – it’s previously streamed old shows like Bob Ross, Julia Child, Mister Rogers, SNL, and most recently, Knight Rider – the interactive feature it’s debuting is something new.
According to the company, Twitch will launch its own Pokémon extension to accompany the broadcast. This overlay, called “Twitch Presents: Pokémon Badge Collector,” will encourage viewers to collect Pokémon badges that appear on the screen for points, which places them on a leaderboard.
This is only the second time Twitch has added an interactive element like this to one of its viewing events, and its addition could see users watching for longer periods of time, as a result. The first was a “watch and win” extension during a Doctor Who broadcast, but it was different as it focused on collecting contest entries.
Twitch also notes this will be the longest viewing event it’s ever held.
The binge will see 16 movies and 19 TV seasons with 932 episodes streamed across Twitch’s network, starting on August 27, 2018, and spanning until 2019. This will kick off with the first season, Pokémon: Indigo League at 10 AM PDT on the 27ths for audiences in the U.S., Canada, Europe, Latin America, and Australia. The content will air on TwitchPresents and on its companion channels in French, German, Spanish, Italian, and Brazilian Portuguese.
“The Twitch community has a passion for Pokémon based on the warm embrace the series received when we celebrated the brand’s 20th anniversary, as well as the cultural milestone that was set when over a hundred thousand Twitch members played Pokémon together,” said Jane Weedon, Director of Business Development at Twitch, in a statement about the launch.
The viewing event comes at a time when reports claim Twitch is going after a wider audience than just gamers. The company has been wooing creatives like vloggers, cooks, artists, and others to come to its site, instead of only broadcasting on YouTube. And it’s been airing non-esports content through marathon events like this new one with Pokémon. According to Bloomberg, TV show livestreams are one of the two fastest-growing genres on the site, the other being “IRL” (in real life) content.
The Pokémon viewing event, in particular, is aimed at a younger audience who may not have the level of nostalgia for the classic TV shows Twitch previously aired. Instead, Twitch says the livestream is appropriate for fans 13 and up – which means it could attract those whose first real exposure to Pokémon was the mobile game that went viral following its launch in 2016.
The dates and times of the Pokémon series and movies will be on Twitch Presents. The binge fest won’t include newer series, like the Sun & Moon or Sun & Moon Ultra Adventures, however.
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Chilling effects
The removal of conspiracy enthusiast content by InfoWars brings us to an interesting and important point in the history of online discourse. The current form of Internet content distribution has made it a broadcast medium akin to television or radio. Apps distribute our cat pics, our workouts, and our YouTube rants to specific audiences of followers, audiences that were nearly impossible to monetize in the early days of the Internet but, thanks to gullible marketing managers, can be sold as influencer media.
The source of all of this came from Gen X’s deep love of authenticity. They formed a new vein of content that, after breeding DIY music and zines, begat blogging, and, ultimately, created an endless expanse of user generated content (UGC). In the “old days” of the Internet this Cluetrain-manifesto-waving post gatekeeper attitude served the slacker well. But this move from a few institutional voices into a scattered legion of micro-fandoms led us to where we are today: in a shithole of absolute confusion and disruption.
As I wrote a year ago, user generated content supplanted and all but destroyed “real news.” While much of what is published now is true in a journalistic sense, the ability for falsehood and conspiracy to masquerade as truth is the real problem and it is what caused a vacuum as old media slowed down and new media sped up. In this emptiness a number of parasitic organisms sprung up including sites like Gizmodo and TechCrunch, micro-celebrity systems like Instagram and Vine, and sites catering to a different consumer, sites like InfoWars and Stormfront. It should be noted that InfoWars has been spouting its deepstate meanderings since 1999 and Alex Jones himself was a gravelly-voice radio star as early as 1996. The Internet allowed any number of niche content services to juke around the gatekeepers of propriety and give folks like Jones and, arguably, TechCrunch founder Mike Arrington, Gawker founder Nick Denton, and countless members of the “Internet-famous club,” deep influence over the last decades media landscape.
The last twenty years have been good for UGC. You could get rich making it, get informed reading it, and its traditions and habits began redefining how news-gathering operated. There is no longer just a wall between advertising and editorial. There is also a wall between editorial and the myriad bloggers who write about poop on Mt. Everest. In this sort of world we readers find ourselves at a distinct loss. What is true? What is entertainment? When the Internet is made flesh in the form of Pizzagate shootings and Unite the Right Marches, who is to blame?
The simple answer? We are to blame. We are to blame because we scrolled endlessly past bad news to get to the news that was applicable to us. We trained robots to spoon feed us our opinions and then force feed us associated content. We allowed ourselves to enter into a pact with a devil so invisible and pernicious that it easily convinced the most confused among us to mobilize against Quixotic causes and immobilized the smartest among us who were lulled into a Soma-like sleep of liking, sharing, and smileys. And now a new reckoning is coming. We have come full circle.
Once upon a time old gatekeepers were careful to let only carefully controlled views and opinions out over the airwaves. The medium was so immediate that in the 1940s broadcasters forbade the transmission of recordings and instead forced broadcasters to offer only live events. This was wonderful if you had the time to mic a children’s choir at Christmas but this rigidity was bed for a reporter’s health. Take William Shirer and Edward R. Murrow’s complaints about being unable to record and play back bombing raids in Nazi-held territories – their chafing at old ideas are almost palpable to modern bloggers.
There were other handicaps to the ban on recording that hampered us in taking full advantage of this new medium in journalism. On any given day there might be several developments, each of which could have been recorded as it happened and then put together and edited for the evening broadcast. In Berlin, for example, there might be a bellicose proclamation, troop movements through the capital, sensational headlines in the newspapers, a protest by an angry ambassador, a fiery speech by Hitler, Goring or Goebbels threatening Nazi Germany’s next victim—all in the course of the day. We could have recorded them at the moment they happened and put them together for a report in depth at the end of the day. Newspapers could not do this. Only radio could. But [CBS President] Paley forbade it.
Murrow and I tried to point out to him that the ban on recording was not only hampering our efforts to cover the crisis in Europe but would make it impossible to really cover the war, if war came. In order to broadcast live, we had to have a telephone line leading from our mike to a shortwave transmitter. You could not follow an advancing or retreating army dragging a telephone line along with you. You could not get your mike close enough to a battle to cover the sounds of combat. With a compact little recorder you could get into the thick of it and capture the awesome sounds of war.
And so now instead of CBS and the Censorship Bureau we have Facebook and Twitter. Instead of calling for the ability to record and playback an event we want permission to offer our own slants on events, no matter how far removed we are from the action. Instead of working diligently to spread only the truth, we consume the truth as others know it. And that’s what we are now chafing against: the commercialization and professionalization of user generated content.
Every medium goes through this confusion. From Penny Dreadfuls to Pall Mall sponsoring nearly every single new television show in the 1940s, media has grown, entered a disruptive phase that changes all media around it, and is then curtailed into boredom and commoditization. It is important to remember that we are in the era of Peak TV not because we all have more time to watch 20 hours of Breaking Bad. We are in Peak TV because we have gotten so good at making good shows – and the average consumer is ravenous for new content – that there is no financial reason not to take a flyer on a miniseries. In short, it’s gotten boring to make good TV.
And so we are now entering the latest stage of Internet content, the blowback. This blowback is not coming from governments. Trump, for his part, sees something wrong but cannot or will not verbalize it past the idea of “Fake News”. There is absolutely a Fake News problem but it is not what he thinks it is. Instead, the Fake News problem is rooted in the idea that all content deserves equal respect. My Medium post is as good as a CNN which is as good as an InfoWars screed about pedophiles on Mars. In a world defined by free speech then all speech is protected. Until, of course, it affects the bottom line of the company hosting it.
So Facebook and Twitter are walking a thin line. They want to remain true to the ancillary GenX credo that can be best described as “garbage in, garbage out” but many of its readers have taken that deeply open invitation to share their lives far too openly. These platforms have come to define personalities. They have come to define news cycles. They have driven men and women into hiding and they have given the trolls weapons they never had before, including the ability to destroy media organizations at will. They don’t want to censor but now that they have shareholders then they simply must.
So get ready for the next wave of media. And the next. And the next. As it gets more and more boring to visit Facebook I foresee a few other rising and falling media outlets based on new media – perhaps through VR or video – that will knock social media out of the way. And wait for more wholesale destruction of UGC creators new and old as monetization becomes more important than “truth.”
I am not here to weep for InfoWars. I think it’s garbage. I’m here to tell you that InfoWars is the latest in a long line of disrupted modes of distribution that began with the printing press and will end god knows where. There are no chilling effects here, just changes. And we’d best get used to them.
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Jeffrey Katzenberg’s NewTV closes a billion-dollar round, says report
Jeffrey Katzenberg’s new mobile video startup NewTV, which snagged Meg Whitman as CEO in January, has now closed on $1 billion in funding, according to a report out today in CNN. Investors in the round include Disney, 21st Century Fox, Warner Bros, Entertainment One and other media companies, with a combined $200 million investment, while institutional investors from the U.S. and China made up the rest.
The news follows a May report from Bloomberg, which said NewTV had then raised around $800 million. It had also said 21st Century Fox and Warner Bros. were investors.
Last fall, an SEC filing revealed WndrCo was looking to raise as much as $2 billion. That could indicate that the round CNN is reporting is still in the process of raising.
NewTV declined to comment, when TechCrunch reached them for confirmation.
Details are still fairly sparse on NewTV, which is being incubated by Katzenberg’s WndrCo, a holding company that’s also invested in startups including Mixcloud, Axios, Node, Flowspace, Whistle Sports, and TYT Network.
So far, we know NewTV aims to bring high-quality Hollywood production values and storytelling to mobile, but in a different format. Instead of producing regular-length TV shows, it aims to release content in “bite-sized formats of 10 minutes or less.” This will also involve custom-designed technology built specifically for mobile, it claims.
But it’s unclear why – beyond having Katzenberg and now Whitman’s names attached – this makes the company worth a billion dollar investment. The market for this type of content hasn’t really been proven out. After all, today’s youngest video consumers are happy with YouTube – their TV alternative of sorts – which is filled with short-form video.
And while YouTubers’ grasp of production values and storytelling chops may fall short of “Hollywood” standards, streaming services like Amazon, Netflix, Hulu and others are filling in the gaps in terms of quality, and are growing sizable subscriber bases.
If there is actually demand for “high-quality short-form” video, it seems content producers could just sell to existing distributors directly.
It’s also unclear for now if NewTV aims to own and distribute its content to others, act as its own standalone streaming service, or plans for a mixture of both.
In any event, as CNN points out, even a large round like this is a small bet for the bigger media companies involved. In addition, they don’t want to miss a shot at backing Katzenberg’s latest – especially given his prior successes at Paramount, Disney and DreamWorks.
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Dish is the first TV provider to offer support for Apple’s Business Chat
Dish today announced it’s becoming the first TV provider to offer customer support over Apple’s Business Chat. Launched earlier this year, Business Chat allows companies to communicate with their customers over iMessage in order to answer questions, provide customer service, or even enable purchases. In Dish’s case, the TV provider says its customers can use Business Chat to reach a live agent with their questions, make account changes, schedule an appointment, and more.
They can even use their credit card in Business Chat to order a pay-per-view movie or sporting event, then watch it within minutes of confirming the purchase, Dish says.
This feature takes advantage of Apple Pay, which lets you quickly make purchases using your stored payment information without having to leave the iMessage conversation.
Business Chat is as secure as placing a call, where customers would have had to provide information to identify themselves as the account holder. As Dish explains, Apple Business Chat doesn’t display the customer’s contact information to the agents, so customers can choose if they want to share that information themselves. They’re also in control of authenticating their account, if they want to make changes or purchases.
“TV should be simple, so we’ve made reaching our live customer service representatives as easy as sending a text,” said John Swieringa, Dish’s chief operating officer, in a statement about the launch. “Adding messaging with Apple Business Chat is a powerful way to connect with us, giving another choice so you can pick what fits with your life.”
Business Chat is a direct attack by Apple on social media platforms like Facebook and Twitter.
Today, businesses tend to set up Facebook Pages and often offer customers the ability to reach out over Facebook’s Messenger, Instagram and WhatsApp with questions. Twitter has also entered the customer service business, allowing businesses to respond to customers over tweets and DMs. Business Chat offers companies an alternative to social media, with the advantage of having access to Apple Pay built-in. (Facebook, meanwhile, hasn’t established itself as a payments company nor does much of its user base keep their payment information on file with the company. The same goes for Twitter.)
In addition, operating over iMessage means businesses get even closer with their customers – their conversations are in the same Messages app as chats with friends and family, not in a third-party app. And Apple isn’t interested in profiting from data collection. Its main goal is to sell more devices, which in turn allows it to sell more of its own services to users, like iCloud storage and Apple Music.
That said, it’s not likely that businesses will abandon their social media presence for Business Chat, so it may end up being just one more place for them to check – albeit one with an install base of hundreds of millions.
Dish is one of the earlier adopters for Business Chat. Other companies on the platform include Aramark, Discover, Four Seasons, Harry & David, Hilton, The Home Depot, Lowe’s, Marriott, NewEgg, T-Mobile, TD Ameritrade, Wells Fargo, 1-800-Flowers, and, of course, Apple.
To chat with Dish via Business Chat on iPhone or iPad (iOS 11.3 or higher), customers search for “Dish” then tap the Messages icon that appears next to the Dish search result. They can also open chat from the contact page of their MyDISH app, where they manage their Dish TV account.
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AT&T launches a low-cost live TV streaming service, WatchTV
AT&T this morning announced the launch of a second TV streaming service, called WatchTV, days after its merger with Time Warner. The lower-cost alternative to AT&T’s DirecTV Now will offer anyone the ability to join WatchTV for only $15 per month, but the service will also be bundled into AT&T wireless plans. This $15 per month price point undercuts newcomer Philo, which in November had introduced the cheapest over-the-top TV service at just $16 per month.
The service will arrive for everyone next week, including both wireless subscribers and the general public.
With WatchTV, customers gain access to over 30 live TV channels from top cable networks including A&E, AMC, Animal Planet, CNN, Discovery, Food Network, Hallmark, HGTV, History, IFC, Lifetime, Sundance TV, TBS, TLC, TNT, VICELAND, and several others. (Full list below).
Shortly after launch, it will add BET, Comedy Central, MTV2, Nicktoons, Teen Nick, and VH1.
There are also over 15,000 TV shows and movies on demand, along with premium channels and music streaming options as add-ons.
While the new WatchTV service is open to anyone, AT&T is also bundling it into two new unlimited plans for no additional cost.
These plans are the AT&T Unlimited & More Premium plan and the AT&T Unlimited & More plan.
The Premium plan customers will have all the same features of the existing AT&T Unlimited Plus Enhanced Plan, including 15 GB of high-speed tethering, high-quality video and a $15 monthly credit towards DirecTV, U-verse TV, or, AT&T’s other streaming service, DirecTV Now. They can also choose to add one other option, like HBO, Showtime, Starz, Amazon Music Unlimited, Pandora Premium and VRV, for no additional fee. Add-ons can only be swapped out once per year.
The regular plan (AT&T Unlimited & More) only offers SD video streams when on AT&T’s network, including when customers are viewing WatchTV. It also includes the $15 monthly credit towards other AT&T video services and up to 4G LTE unlimited data.
The Premium plan costs $80 for a single line after the AutoPay billing credit; or $190 for 4 lines. The regular plan is $70 with the AutoPay billing credit and paperless billing. It’s $5 more per line per month then the current Unlimited Choice Enhanced plan, but when you go up to 4 lines, it works out to the same price as before, $40 per line per month.
AT&T CEO Randall Stephenson had previously revealed the carrier’s plans for the new low-cost streaming TV service while in court defending the Time Warner merger against anti-trust claims. He used its launch as a point of rebuttal against comments about the ever-higher prices for AT&T’s DirecTV satellite service.
The Justice Department was concerned that following the merger, AT&T would raise prices on Time Warner’s HBO and Turner networks, like TNT, TBS and CNN, in order to prop up its own offerings. For now, it seems AT&T will just come up with a million different ways to generate revenue from its networks, by offering different bundles and packages to AT&T customers and other consumers.
The company also touted the merger, when announcing today’s news:
Our merger brings together the elements to fulfill our vision for the future of media and entertainment. We’ll bring a fresh approach to how media and entertainment works for you—including new offerings that integrate content and connectivity.
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AT&T CEO says a new $15-per-month, sports-free streaming service is launching in a few weeks
AT&T CEO Randall Stephenson revealed on Thursday the carrier’s plans to launch another live TV service called “AT&T Watch,” which would offer a cheap, $15-per-month bundle of channels for customers, and be provided to AT&T Unlimited Wireless subscribers for free. At this price point, the service would be one of the lowest on the market — less than Sling TV’s entry-level, $20-per-month package, and just a bit less than Philo’s low-cost, sports-free offering, priced at $16 per month.
Stephenson, who’s in court defending the proposed $85 billion merger with Time Warner against antitrust claims, announced the service on the witness stand. He held up the soon-to-arrive AT&T Watch as a rebuttal of sorts to the Justice Department’s point about the company’s continually climbing prices for its DirecTV satellite service, according to a report from Variety.
The Justice Department is concerned that if the merger goes through, AT&T will then raise prices on Time Warner’s Turner networks, like TNT, TBS and CNN in a way that would hurt other pay TV providers.
Few other details were offered regarding AT&T Watch, beyond its price point — which is due to the fact that it will also be a sports-free offering, like Philo.
But AT&T’s advantage over competitors is the distribution provided by its AT&T Wireless business. Although its existing streaming service DirecTV Now is one of the newest on the market, it has already reached No. 2 in terms of subscribers, falling behind Sling TV.
Beyond its lack of sports, the channel lineup for AT&T Watch was not discussed, nor was an exact launch date.
Stephenson said the company hoped to launch it in the next few weeks.
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Streaming sports service fuboTV raises $75 million from AMC and others
Days after Disney-owned ESPN launched its new streaming service, ESPN+, a three-year old streaming TV service for sports fans, fuboTV, is announcing the close of $75 million in Series D funding. The round included new investor AMC Networks, and existing investors 21st Century Fox, Luminari Capital, Northzone, Sky, and the former Scripps Networks Interactive, which was recently acquired by Discovery, Inc.
FuboTV has been working to carve out a niche for itself in the streaming TV market, where a number of competitors are delivering television programming to cord cutters by way of the internet.
In terms of subscribers, that space today is led by Dish’s Sling TV and AT&T’s newer DirecTV Now. But the market has also seen a lot of newcomers over the past year or so, with launches from Hulu’s Live TV, YouTube TV, and Philo. PlayStation Vue is a competitor as well, while CBS runs its own over-the-top streaming TV service with just its content, CBS All Access.
While many streaming TV services offer some sports content in their base packages, or sell additional access through add-ons, fuboTV’s core focus has been on serving the sports fan.
The service provides access to live games from the NBA, NHL, UFC, and more soccer than other streaming providers –
including matches from Bundesliga, EPL and La Liga to Liga MX, MLS, FIFA World Cup qualifiers, UEFA
Champions League matches and more.
That access doesn’t come cheap, however. FuboTV’s basic package with 70-plus channels, Fubo Premier, is $19.99 for the first month, which then becomes $44.99 per month after.
Customers can then customize their package with other options, like a “Sports Plus,” “Adventure Plus,” or “International Sports Plus” upgrade; a DVR with 500 hours of storage instead of just 30; or the option to add a third stream.
Even though the entry-level package is more than a full subscription to a mainstream service like Sling TV or YouTube TV, fuboTV managed to reach over 100,000 paid subscribers as of September 2017, and is continuing to see double-digit growth, it says.
Since the last funding round ten months ago, the company has streamed its first MLB All Star Game, Playoffs and World Series; Tour de France; NFL regular season, playoffs and Super Bowl; college football; and the Winter Olympic Games. And it has exited beta on Apple TV, Chromecast, Roku, iOS and Android; revamped its user interface; and debuted new features like “Lookback” and “Startover.”
The lineup it offers has begun to broaden beyond sports in recent months, as well.
While it has added several new sports additions in the last ten months, it has added entertainment networks, too – including those from its strategic investors. These include AMC, BBC AMERICA, CBS, CBS Sports Network, CBSN, Food Network, FUSION TV, HGTV, IFC, MSG, MSG+, NESN, NFL Network, Pac-12 Network, Pop, SNY, SundanceTV, The Olympic Channel, Travel Channel and WE tv.
Combined, fuboTV offers viewers over 30,000 sporting events per year, 10,000+ titles in its video-on-demand library.
In addition, fuboTV has been adding broadcast affiliates and now offers Fox in 87 percent of U.S. households, and NBC and CBS in 72 percent and 68 percent, respectively. In total, it has 257 local broadcast affiliates and owned-and-operated stations on the service.
FuboTV doesn’t just generate revenue from subscriptions, however – it also sells advertising.
The company tells TechCrunch it’s forecasting a revenue run rate of over $100 million by this time next year.
“We are very bullish from an ad perspective, even though we only launched server-side ad insertion in January,” notes fuboTV co-founder and CEO David Gandler. “One quarter in, advertising represents low single-digit percentage of our overall revenue, but it is growing quickly. As a benchmark, we are already experiencing ad revenue per subscriber above Spotify’s recently published ad revenue per user data,” he says.
With the new investment, fuboTV plans to double its office space and engineers and product team, and open a second headquarters. The funding will also be used to develop new products and content offerings, and for marketing.
Correction, 4/18/18, 4 PM ET: AMC participated and is a new investor; AMC did not lead the round. The article has been updated to reflect.
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Google Play Movies & TV becomes a one-stop shop for nearly everything that streams
With the explosion of streaming services now available, it’s becoming more difficult to figure out not just what movie or TV show to watch next, but where you can actually watch it. Google today is rolling out its solution to this problem with a significant revamp of its Google Play Movies & TV app and an update to the Google Play Store itself that will show you which streaming services have the content available, in addition to whether it’s available for rent or purchase, as before.
The end result is something that’s similar to Apple’s own TV app, which combines users’ own library of movies and TV with the ability to seek out what’s trending and available in the world of online video.
In the updated Google Play Movies & TV app, you’ll now find three tabs in the new bottom navigation bar which will direct you to your Home, Library or your Watchlist. The watchlist is a feature the app recently gained as well, but now it has a much more prominent position.
As you browse through the app, you can click on titles to read more about them, as before, but now you’re also able to see where the item can be streamed.
At launch, Google is working with 28 streaming services whose content libraries are now integrated in Google Play Movies & TV. That’s fewer than Apple’s TV app supports, which is currently over 60.
But it will find content even if it’s an exclusive to the streaming provider, and not necessarily something Google has for rent or sale. That means you can find original programming – like Amazon’s “The Man in the High Castle” – and then start watching it on the streaming service that hosts it.
“We deeplink right into playback for that [third-party streaming] app,” explains Ben Serridge, the product manager for the Movies & TV app at Google. “So if I wanted to start watching ‘The Good Doctor’ pilot, I press the play button and it goes into the ABC app and start playback.”
Beyond the big names, Hulu and Amazon Prime Video, the app also pulls in content from ABC, CBS, FOX NOW, NBC, HBO NOW, HBO Go, Showtime, Showtime Anytime, Max Go, Starz, Disney Now, HGTV, BET Now, Comedy Central, A&E, Cooking Channel, Crackle, DIY Network, Food Network, History, Lifetime, MTV, The CW, Travel Channel, Tubi TV and VH1.
Notably missing is Netflix, whose content is searchable in Apple’s TV app.
Serridge didn’t comment on why it’s missing, saying only that “we would very much like to have all the apps that distribute this kind of content on Play participating” – effectively tossing the ball back to Netflix’s court.
Even without Netflix, the feature is useful if not comprehensive. It will show you the services hosting the content, whether it’s freely available to stream, if you need a subscription (as with HBO Now), the associated costs, or if you need to login with pay TV credentials to watch.
This is especially helpful because some of the network TV apps offer a teaser of a show with a few free episodes, but not complete seasons. The Google Play Movies & TV app will help you track down the rest elsewhere, if need be.
The app will also now help you narrow down searches thanks to a robust filtering system that lets you click on tags by genre, mood, decade, and more. For example, you could click on “Family,” “Drama,” Award winning,” Highly rated,” Comedy,” and other filters.
In addition to helping you find content, stream it, or add it to your Watchlist, the app includes personalized recommendations. These will be partly based on items you’ve previously watched, but you can also explicitly signal your interest or distaste as well, by clicking on the thumbs up or thumbs down button. The thumbs down will remove the item from your suggestions entirely.
Outside the app itself, the Play Store is being updated to show you the same information about content availability.
Solutions like the new Google Play Movies & TV app and Apple’s TV app are handy in the cord cutting era where content is spread out across networks, services, and other over-the-top offerings. But even these apps aren’t enough. Not only is Netflix missing from Google’s app, so is its own YouTube original content – and that’s the same company!
Also not addressed by either Apple or Google’s app are which shows may be available to stream or record via live TV services like YouTube TV, Hulu Live TV, PlayStation Vue, DirecTV Now, and Sling TV. (Although, to be fair, that’s not only a different set of services, it’s also a much larger challenge given that broadcast network availability varies by market. A dedicated solution like Suppose.tv or Fomopop’s live TV finder may work better.)
Meanwhile, there are other tools for finding and tracking favorite shows, like Reelgood or TV Time (or a jailbroken Fire TV stick we should admit), but they don’t have the benefit of matching content from a rent-and-buy marketplace like Google Play, or being available across phone, tablet, and desktop web, like Google Play.
Google says the new features will roll out to Android phones and tablets in the U.S. over the next few days.
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