Social
Auto Added by WPeMatico
Daily Crunch: WhatsApp launches payments
WhatsApp is adding support for in-app payments, Apple is upgrading the MacBook Pro and Mac Pro desktop and we argue about the future of startup hubs.
Here’s your Daily Crunch for June 15, 2020.
1. WhatsApp finally launches payments, starting in Brazil
After months of talks and trials, WhatsApp has finally pulled the trigger on payments. Users in Brazil will be the first to be able to send and receive money through the messaging app, using Facebook Pay.
WhatsApp says that the payments service — which currently is free for consumers to use, but comes with a 3.99% processing fee for businesses receiving payments — will work by way of a six-digit PIN or fingerprint to complete transactions.
2. Apple adds new MacBook Pro graphics option and Mac Pro SSD upgrade kit
A week before kicking off WWDC, Apple introduced a pair of upgrades to its pro-level hardware lines. Both the 16-inch MacBook Pro and the Mac Pro desktop are getting select internal upgrades, starting today.
3. 3 perspectives on the future of SF and NYC as startup hubs
Three TechCrunch writers address one of the big questions about the future: Will tech continue to centralize in hubs like San Francisco and New York City, or will remote work and all the other second-order effects lead to a more decentralized startup ecosystem? (Extra Crunch membership required.)
4. Interstellar Technologies’ privately developed MOMO-5 rocket falls short of reaching space
The company first launched a vehicle in 2017, but the launch didn’t go exactly as planned and failed to reach space. In 2019, its MOMO-3 sounding rocket did break the Karman line, though just barely, and unfortunately its MOMO-5 sounding rocket launched over the weekend did not make space, as planned.
5. Introducing The Exchange, your daily dive into the private markets
The Exchange is Alex Wilhelm’s regular dive into the financial side of the startup world, and how the public markets exert gravity (or lift) on private companies. These themes might sound familiar to Daily Crunch readers, since we’ve linked to plenty of Alex’s pieces, but now it’s an official column with an official name.
6. Tesla’s US-made Model 3 vehicles now come equipped with wireless charging and USB-C ports
Tesla Model 3 vehicles produced at its Fremont, Calif. factory will reportedly come standard with a wireless charging pad and USB-C ports, upgrades that were first spotted by Drive Tesla Canada.
7. This week’s TechCrunch podcasts
The latest full-length episode of Equity discusses Facebook’s new startup venture fund, while the Monday news roundup covers the latest problems at Quibi. Over at Original Content, we review the latest season of “Queer Eye.”
The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 9am Pacific, you can subscribe here.
Powered by WPeMatico
Daily Crunch: Snapchat is getting mini apps
Snap announces a bunch of new features, Moderna prepares for the final-stage trial of its coronavirus vaccine and Sony shows off the PlayStation 5.
Here’s your Daily Crunch for June 12, 2020.
1. Snapchat debuts Minis, bite-sized third-party apps that live inside chat
Snap Minis are lightweight third-party programs that users can quickly pull up in the Chat section. This allows them to complete tasks without switching apps, like ordering movie tickets, comparing class schedules, studying a flashcard deck or going through a guided meditation.
The news came at a virtual version of the Snap Partner Summit, in which the company also announced a number of AR updates, including Lens voice search, a bring-your-own machine learning model update to Lens Studio and a geography-specific AR system that will turn public Snaps into spatial data.
2. Moderna set to start final-stage trial of its coronavirus vaccine by July
Pharmaceutical company Moderna told Bloomberg that it’s on pace to begin by July the final-stage clinical trial of its vaccine for the novel coronavirus that causes COVID-19. The company has previously said that it could potentially begin offering experimental doses available to healthcare workers in limited capacities as early as this fall.
3. And finally … here’s Sony’s PlayStation 5
Sony finally revealed the PS5 tower in all its glory. It doesn’t look entirely un-router-like — but if so, it’s a sleek-looking router.
4. Chris Cox returns to the fold as Facebook’s chief product officer
After a very high-profile departure last year, Facebook’s former chief product officer Chris Cox will return to his long-held position. He said the unique national and global climate of 2020 influenced his decision, particularly the coronavirus pandemic, its subsequent economic devastation and the nation’s current focus on “a reckoning of racial injustice.”
5. Why are unicorns pushing back IPOs when the Nasdaq is near record highs?
Instacart just announced that it has raised fresh capital at a valuation north of $13 billion. DoorDash, meanwhile, is reportedly looking to add more cash at a pre-money valuation that exceeds $15 billion. Both announcements make it plain that late-stage unicorns are still able to attract huge sums despite a putatively uncertain IPO market. (Extra Crunch membership required.)
6. Microsoft’s Brad Smith says company will not sell facial recognition tech to police
Microsoft is joining IBM and Amazon in taking a position against the use of facial recognition technology by law enforcement — at least, until more regulation is in place.
7. UK competition watchdog launches investigation into Facebook’s $400M acquisition of Giphy
The UK Competition and Markets Authority — the country’s antitrust watchdog — announced that it has launched an investigation into Facebook’s acquisition of Giphy. Specifically, it’s looking to see how and if the deal will lessen competition in the two companies’ respective markets.
The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 9am Pacific, you can subscribe here.
Powered by WPeMatico
Snap lets you play as your Bitmoji in third-party games
Snap is announcing at its Snap Partner Summit that the first games that will take advantage of Bitmoji will roll out soon. The feature was announced last year, and it looks like developers can finally take advantage of that SDK. You’ll be able to play a game with you as the hero — or at least the Bitmoji representation of you.
While this feature is reminiscent of Xbox Avatars or Nintendo’s Mii on the Wii, 3DS and Wii U, Bitmoji for Games is a cross-platform solution, from mobile games to console games and PC games. The issue with console-specific avatars is that you can’t support Xbox Avatars on PlayStation consoles for instance — that could be the reason why console manufacturers have been slowly phasing out those avatars. Bitmoji for Games could potentially solve that issue.
Having said that, the initial list of partners only includes mobile games on iOS and Android. Games include Super Brawl Universe from Nickelodeon and Playsoft, Uno from Mattel, Scrabble GO from Scopely and a soon-to-be-announced game from French startup Voodoo.
Let’s hope that Snap will be able to expand its list of partners beyond board games and casual mobile games. For instance, I would totally see Bitmoji for Games in Just Dance.
Here’s a concept video presenting the feature. As you can see, you just have to connect with your Snapchat account to import your Bitmoji to third-party games:
In other news, Snap is adding more games to Snapchat. There are already more than a dozen games that you can play with your friends when you’re chatting with them. Some of them are built in-house while others are developed by third-party game makers.
According to the company, 100 million Snapchat users have played a game since the feature launched last year. On average, users who choose to play Bitmoji Party, a Mario Party-inspired game that lets you compete with your friends in mini-games, spend 20 minutes in the game in a given day.
There’s a direct correlation between engagement and monetization as Snap doesn’t rely on micro-transactions and in-app purchases with Snap Games. The company monetizes this feature with video ads.
“We took a look at the state of mobile gaming a few years back and observed that so many successful games on mobile didn’t have your friends that deeply integrated into the experience,” Director of Product Will Wu told TechCrunch. “There’s a lot of games you just play solo on the bus or on the airplane or something like that. For us, we were really looking to recreate that experience that we may have had growing up, sitting side by side with our friends playing a game on a couch together. You’re actually looking at the same screen.”
The most interesting new game that the company will release in the coming months is Bitmoji Paint. This game is a sort of casual Minecraft-inspired creativity game. Users play together on the same planet and can paint tiles on the ground. It lets you create pixel art and look at other creations.
Other new games include Bumped Out (Zynga), Friend Quizzes (Game Closure), Ready Set Golf! (PikPok) and Sling Racers (Madbox). They will be released over the coming months.
Powered by WPeMatico
Snapchat redesigns its app with new action bar
Snap is unveiling some important changes for Snapchat at its Snap Partner Summit. The navigation has been rethought with a new action bar at the bottom that lets you access Snap Map and Snap Originals in just a tap.
Snap Map is also getting some brand new features to compete head-to-head with Google Maps. A new banner called “Happening Now” is also being rolled out to all users in the U.S. with a curated selection of stories at the top of the Discover tab.
Snap has been testing the new design for a while and it is now official. While Snapchat has always been a bit obscure to figure out for newcomers, navigation has been greatly simplified with the redesign.
For instance, Snapchat now has a good old navigation bar with five tabs at the bottom. The company calls it the action bar, as it’s supposed to change contextually based on what you’re doing. But at heart, it’s simply a way to access some of Snap’s most popular products in just a tap.
Old-school users will still feel at home with conversations on the left of the camera and stories on the right of the camera. But there are now two additional tabs.
All the way at the bottom left, Snap Map now has its own button — you no longer have to pull down from the camera screen to access the map.
At the bottom right, you’ll find two buttons that replace the previous Discover button. The old Discover tab is now called Stories. It features stories from friends, subscriptions and story recommendations.
If you swipe right one more time, you’ll find a new tab called Discover. It replaces the previously hidden tab called Shows. It features Snap Originals, the company’s original video content, stories that are currently trending on the platform and a new “Happening Now” section (more on that below).
Many apps copied Snapchat’s design over the years. Swiping your screen left and right to switch from one tab to another is a fluid and seamless experience. Square’s Cash App is a great example of how it feels.
But it creates some issues around discoverability. Many users probably didn’t know they could access Snap Map by swiping down on the screen, for instance.
Tapping on buttons feels like clicking on links on a website. It’s less elegant but it’s efficient, as you can see the buttons right here on the screen. Snapchat already switched to a hybrid model with buttons to access conversations and the Discover tab for those who don’t know they can swipe left and right. With the new buttons, it should be even easier to figure out what you can do in the app.
Find local businesses in Snap Map
Snap Map is the company’s take on a mapping product. It lets you view the location of your friends in real time — or at least those who have chosen to share their location with you. It also lets you tap on popular places to see what’s happening right now based on Our Story (public stories).
There are now 200 million people using Snap Map every month. And the company is about to overhaul it with a lot more information. The company is in the process of adding millions of listings for businesses around the world.
Starting today, you can tap on your favorite places and view some information, such as the address, hours of operation and reviews from TripAdvisor and Foursquare. In the U.S., users can also tap on a button to order food using Postmates, DoorDash and Uber Eats.
This represents a new revenue opportunity for Snap as well. Local businesses will be able to buy ads on Snap Map to highlight their bar, restaurant and business.
A new “Happening Now” banner based on a curation of news stories
Snap is launching a news aggregator of some sort in the Discover tab. At the top of the screen, there’s a new Happening Now section.
Happening Now is based on updates across stories covering politics, entertainment, sports and more. Many news organizations already have their own stories in the Discover tab. With Happening Now, Snap compiles content from partners, such as The Washington Post, Bloomberg, Reuters, NBC News, ESPN, NowThis, E! News and BuzzFeed News.
When you tap on the banner, you can see news content from various sources organized by categories — local, world, sports, politics, etc. The company is rolling out this feature to all users based in the U.S. starting today. It’ll be rolled out to other countries in the next year.
Finally, you can share public stories based on topics. When you share a story, you can choose to share it publicly by tapping on Our Story. It is matched with a location or an event.
Starting today, you can also match it with a topic using topic stickers, such as “Life Hacks” or “Oddly Satisfying.” Users can browse stories based on topics, creating a laid-back experience based on your interests.
Powered by WPeMatico
Snap announces new slate of Snap Originals
Snap is going full speed ahead with its original content strategy. The company announced that it has expanded previous partnerships with ESPN, NBCUniversal, ViacomCBS, the NBA and the NFL for new Shows and Snap Originals.
The new slate of Snap Originals includes unscripted series, docuseries as well as scripted dramas and comedies. Here are some of the highlights:
- Coach Kev (Laugh Out Loud), an unscripted show about Kevin Hart giving you advice, inspiration and more.
- Fake Up, a show with optical illusion make-up artists transforming their own faces.
- Move It, an immersive dance show featuring some of the biggest dance influencers.
When it comes to docuseries, here’s an early look at what’s coming up:
There are also three scripted series coming up:
- Frogtown, a series directed by Catherine Hardwicke (Twilight, Thirteen) about an all-girl skating crew.
- Action Royale, a show about an underground esports gambling ring.
- Total Badass Wrestling, a story of mentorship between a young wrestler and a well-known wrestler looking for his second act.
A few existing Snap Originals are also being renewed for another season, such as Dead of Night, Face Forward, Nikita Unfiltered and Vs The World.
Some of those shows have been quite popular, with Dead of Night attracting 15 million viewers, Nikita Unfiltered attracting 22 million viewers and Will From Home (featuring Will Smith) attracting 35 million viewers.
Powered by WPeMatico
This Week in Apps: Protests impact app stores, FTC fines app developer, kids’ app trends
Welcome back to This Week in Apps, the Extra Crunch series that recaps the latest OS news, the applications they support and the money that flows through it all.
The app industry is as hot as ever, with a record 204 billion downloads and $120 billion in consumer spending in 2019. People are now spending three hours and 40 minutes per day using apps, rivaling TV. Apps aren’t just a way to pass idle hours — they’re a big business. In 2019, mobile-first companies had a combined $544 billion valuation, 6.5x higher than those without a mobile focus.
In this Extra Crunch series, we help you keep up with the latest news from the world of apps, delivered on a weekly basis.
This week, we’re taking a look at how the civil unrest and George Floyd protests played out across the app stores. The events led some apps — including private messaging apps, police scanners and alerting apps, and other social communication apps — to surge, and even break records. Google decided to delay the launch of Android 11 beta 1 in light of the recent events.
We’re also keeping up with COVID-19 apps and how the pandemic is changing app usage and consumer behavior. Plus, the FTC fined an app developer over privacy violations in a warning shot for the app industry; Zoom faced criticism for its encryption plans; Apple launched an open-source resource for password managers; and more.
How the George Floyd protests impacted the app stores
Protests drive downloads of police scanners
Downloads of police scanner apps, tools for private communication and mobile safety apps hit record numbers last weekend in the U.S., amid the nationwide protests over the police killing of George Floyd, as well as the systemic problems of racial prejudice that plague the American justice system. According to data from app store intelligence firm Apptopia, top U.S. police scanner apps were downloaded a combined 213,000 times last weekend, including Friday — a 125% increase from the weekend prior and a record number for this group of apps.
The group of top apps included those with similar, if somewhat generic, titles, such as Scanner Radio – Fire and Police Scanner, Police Scanner, 5-0 Radio Police Scanner, Police Scanner Radio & Fire and Police Scanner +.
Citizen, Signal and others spike during protests
In addition to tracking police movements with scanners, protestors organized and communicated on secure messaging app Signal. Meanwhile, community safety app Citizen, which sends out police alerts, also saw a jump in usage. According to Apptopia, Citizen and Signal both set daily download records, Vox noted earlier this week.
Citizen
Citizen’s app lets users see “incidents,” based on radio communications with 911 dispatchers, police, fire departments and other emergency responders. The app uses high-powered scanners to tune into public radio channels, then digitizes and transcribes the audio, and turns those into incidents placed on the map. But the app is popular because it’s more than a police scanner; it includes a social networking layer where users can react and comment.
Based on more recent data provided to TechCrunch by Sensor Tower, Citizen was installed around 620,000 times by first-time users in the U.S. during the past week, an increase of about 916% compared to the week prior. First-time installs reached a record 150,000 on June 2, nearly 12x the app’s average of 13,000 daily first-time installs during May. On average, the app was downloaded close to 86,000 times per day, or 6.6x larger than May’s daily average. The app grew to be as high as No. 4 on Tuesday, June 2 on the U.S. App Store, and is now No. 32 Overall on the top free charts.
Signal
Image Credits: Signal
The firm also estimated that Signal had been installed by approximately 135,000 first-time users in the U.S. during the past week across the app stores. This figure represented growth of 165% from the preceding seven days, or about 2.6x that total of approximately 51,000 new installs. Signal averaged about 19,000 installs per day over the past seven days.
For comparison’s sake, Signal was downloaded around 269,000 times in all of May and its average daily number of installs was 9,000. That makes the average for the past week about 2x higher.
Signal is currently ranked at No. 137 among the top free iPhone apps on the U.S. App Store. Earlier, it was ranked at No. 107 on Tuesday, June 2.
This week, Signal also added built-in face blurring for photos, to help better secure the sharing of sensitive information across its network.
Nextdoor and Neighbors by Ring
The civil unrest also impacted neighborhood networking app installs, as communities looked to share information about the protests with one another. Social networking app for neighbors Nextdoor was installed by 185,000 first-time users in the U.S. over the past week, an increase of 26% from 147,000 installs in the week prior. The app also jumped up nearly 50 places in the U.S. App Store rankings, moving from No. 2,014 to No. 156 in the top free iPhone apps chart.
Amazon-owned Neighbors by Ring, where neighbors share alerts, including security camera footage, was installed by 36,000 first-time users in the past week, an increase of 89% from its approximately 19,000 installs the week prior.
Twitter has a record-breaking week as users looked for news of protests and COVID-19
Civil unrest due to the nationwide George Floyd protests drove Twitter to see a record number of new installs this week, according to data from two app store intelligence firms, Apptopia and Sensor Tower. While the firms’ exact findings differed in terms of the total number of new downloads or when records were broken, the firms agreed that Twitter’s app had its largest-ever week, globally.
The app saw at least 677,000 installs at its highest point, Apptopia said. Sensor Tower said it topped 1 million. Twitter also broke a record for daily active users on Twitter in the U.S., when some 40 million people in the U.S. logged into the app on June 3, Apptopia noted. For comparison’s sake, Twitter reported its app had 31 million “monetizable” daily active users (mDAUs) in the U.S. in Q4 2019, which grew to 33 million in Q1 2020.
The spike in installs was attributed to the protests, which were being watched by a global audience, and COVID-19, which continued to spread in worldwide markets.
Apps turn their icons black in support of George Floyd protests
A small handful of apps did the equivalent of the Instagram black square by turning their icons black this week as a gesture of support toward the protests and civil rights. Participating apps included Reddit, Joss & Main and Shop Avani, for instance. Moves like this can be criticized as being merely performative, but one of the companies involved — Reddit — later followed up with real action. Reddit co-founder Alexis Ohanion on Friday announced he was resigning as a member of the Reddit board, and is now urging them to fill his seat with a black candidate. He also said he would use his future gains from Reddit stock to serve the black community, starting with a $1 million pledge to Colin Kaepernick’s Know Your Rights Camp.
COVID-19 app updates and news
Powered by WPeMatico
Join Eventbrite CEO Julia Hartz for a live Q&A: June 11 at 3 pm EST/Noon PDT/7 pm GMT
One of the earliest disruptions created by the novel coronavirus manifested in the form of event cancellations. Some of the world’s biggest tech conferences, like F8 and Google NEXT, got postponed and others turned to digital options to still connect. Even Disrupt is going digital this year.
It is an unprecedented time for the events world, so we are bringing someone right in the center of it to our Extra Crunch Live stage: Eventbrite CEO Julia Hartz. In fact, Extra Crunch members can ask their own questions directly to the CEO and are encouraged to do so live on the call.
Hartz is leading the publicly traded company as it grows more popular than ever with hundreds of millions of dollars in revenue. At the same time, the global slowdown of in-person event ticketing due to COVID-19 has had a material impact on Eventbrite’s business. What does that mean for employee morale? Collaboration with other companies? And overall culture at the business?
Eventbrite has swiftly transitioned to virtual events, with thousands of listings across categories like professional events, classes, health and wellness, science and tech, community and culture and more. Hartz also told Billboard that the company remains committed to serving independent music venues, which have been hit hard by the global health crisis, and hinted that Eventbrite may shift to a self-service ticket model.
The company reported that, since enhancing its online events service in 2019, and in the midst of social distancing, Eventbrite users are posting nearly 20k online events every day, with a 2,000+ percent year-over-year increase of online events taking place in April 2020 compared to April 2019. This announcement came after Eventbrite said it would cut $100 million in costs, which included layoffs.
We’ll talk with Hartz about how she is leading her company through a crisis and what the future holds for bringing people together. We’ll also discuss how widespread layoffs may impact the future of diversity in our workforces.
Hartz will also be asked to weigh in on advice for other founders hoping to emerge from COVID-19 from fundraising to strategy. As always, EC subscribers are invited to log onto the call to ask questions live.
Details are below for Extra Crunch subscribers; if you need a pass, get a cheap trial here.
Chat with you all in a week!
When, where, Zoom
Powered by WPeMatico
Investors say emerging multiverses are the future of entertainment
The COVID-19 pandemic is accelerating the adoption of new technologies and cultural shifts that were already well underway. According to a clutch of heavy-hitting investors, this dynamic is particularly strong in gaming and extended reality.
Unlike other segments of the startup and tech world, where valuations have been slashed, early-stage companies focused on building new games, gaming infrastructure and virtual or extended reality entertainment are having no trouble raising money. They’ve even seen valuations rise, investors said.
“Valuations have increased pretty significantly in the gaming sector. Valuations have gone up 20 to 25% higher than I would have seen prior to this pandemic,” Phil Sanderson, a co-founder and managing director at Griffin Gaming Partners, told fellow participants on a virtual panel during the Los Angeles Games Conference earlier this month.
Driving the appetite for new investments is the entertainment industry’s bearhug of virtual events, animated features, games and social media platforms after widespread shelter-in-place orders made physical events an impossibility.
Powered by WPeMatico
This Week in Apps: Facebook takes on Shopify, Tinder considers its future, contact-tracing tech goes live
Welcome back to This Week in Apps, the Extra Crunch series that recaps the latest OS news, the applications they support and the money that flows through it all.
The app industry is as hot as ever, with a record 204 billion downloads and $120 billion in consumer spending in 2019. People are now spending three hours and 40 minutes per day using apps, rivaling TV. Apps aren’t just a way to pass idle hours — they’re a big business. In 2019, mobile-first companies had a combined $544 billion valuation, 6.5x higher than those without a mobile focus.
In this Extra Crunch series, we help you keep up with the latest news from the world of apps, delivered on a weekly basis.
This week we’re continuing to look at how the coronavirus outbreak is impacting the world of mobile applications. Notably, we saw the launch of the Apple/Google exposure-notification API with the latest version of iOS out this week. The pandemic is also inspiring other new apps and features, including upcoming additions to Apple’s Schoolwork, which focus on distance learning, as well as Facebook’s new Shops feature designed to help small business shift their operations online in the wake of physical retail closures.
Tinder, meanwhile, seems to be toying with the idea of pivoting to a global friend finder and online hangout in the wake of social distancing, with its test of a feature that allows users to match with others worldwide — meaning, with no intention of in-person dating.
Headlines
COVID-19 apps in the news
- Fitbit app: The fitness tracker app launched a COVID-19 early detection study aimed at determining whether wearables can help detect COVID-19 or the flu. The study will ask volunteers questions about their health, including whether they had COVID-19, then pair that with activity data to see if there are any clues that could be used to build an early warning algorithm of sorts.
- U.K. contact-tracing app: The app won’t be ready in mid-May as promised, as the government mulls the use of the Apple/Google API. In testing, the existing app drains the phone battery too quickly. In addition, researchers have recently identified seven security flaws in the app, which is currently being trialed on the Isle of Wight.
Apple launches iOS/iPadOS 13.5 with Face ID tweak and contact-tracing API
Apple this week released the latest version of iOS/iPadOS with two new features related to the pandemic. The first is an update to Face ID which will now be able to tell when the user is wearing a mask. In those cases, Face ID will instead switch to the Passcode field so you can type in your code to unlock your phone, or authenticate with apps like the App Store, Apple Books, Apple Pay, iTunes and others.
Technology can help health officials rapidly tell someone they may have been exposed to COVID-19. Today the Exposure Notification API we created with @Google is available to help public health agencies make their COVID-19 apps effective while protecting user privacy.
— Tim Cook (@tim_cook) May 20, 2020
The other new feature is the launch of the exposure-notification API jointly developed by Apple and Google. The API allows for the development of apps from public health organizations and governments that can help determine if someone has been exposed by COVID-19. The apps that support the API have yet to launch, but some 22 countries have requested API access.
Powered by WPeMatico
The Trash app’s new features can create AI-edited music videos and more
The team behind Trash, an app that uses artificial intelligence to edit your video footage, launched a number of new features this week that should make it more useful for anyone — but especially independent musicians.
I wrote about the startup last summer, when CEO Hannah Donovan told me that her work as Vine’s general manager convinced her that most people will never feel like they have the technical skills to edit a good-looking video.
That’s why she and her co-founder Genevieve Patterson (the startup’s chief scientist) created technology that can analyze multiple video clips, identifying the most interesting shots and stitching it all together into a fun video.
Since then, Trash brought on more creators before opening up to a general audience last fall. Donovan explained that while she’d expected users to create “hyper-polished influencer videos,” the opposite has been true.
“The content on Trash is very personal, very authentic, very real,” she said. “For lack of better words, it’s what you’d see in your [Snapchat or Instagram] Stories.”
Trash is giving users more capabilities this week with the launch of Styles. This allows them to identify the type of video they want to create — whether it’s a recap (vacation recaps are big right now), a narrative video or something more artsy. The results are tailored accordingly, and then the user still has the option to further tweak things, for example by moving clips around.
Image Credits: Okayceci for TrashThere’s also a style for music videos. Many Trash videos already combine videos and music, but Donovan said this style is specifically designed for independent musicians who may not have editing skills, but who still need to create music videos — especially as YouTube has become one of the main ways people discover new music.
“The music video is more important than it’s ever been,” she argued.
Trash can’t give those musicians professional, studio-quality footage, but currently, everyone — no matter how famous — is largely limited to shooting themselves at home on smartphones right now. And even after the pandemic, Donovan expects the trend to continue.
“You’re seeing that in commercial videos as well, incorporating elements like text messaging,” she said. “What we’re seeing now is just this huge blend where it doesn’t matter [and you can mix] real life and virtual life, this hyper-polished, big-budget stuff and a super DIY, shot-on-an-iPhone aesthetic.”
To check it out, you can watch a playlist of some of the initial music videos created on Trash. The startup has also launched Trash for Artists, where musicians can upload their songs to create music videos and promo videos, while also offering them up as a soundtrack for other Trash users.
In addition to launching the new features, Trash also graduated last week from Snap’s Yellow accelerator program. (Other investors include the National Science Foundation, Japan’s Digital Garage and Dream Machine, the fund created by former TechCrunch Editor Alexia Bonatsos.)
Powered by WPeMatico