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Businesses will now be able to monetize online events on Facebook, thanks to a new feature that the social network is launching in the United States and 19 other countries today.
In a call with reporters, Head of Facebook App Fidji Simo said that Facebook’s Events feature was designed for in-person events, but with the COVID-19 pandemic and resulting social distancing orders, the company “really quickly pivoted” to supporting online events.
In fact, Simo said that in June of this year, live broadcasts on Facebook Pages doubled compared to the same period in 2019.
Simo also outlined the new feature in a Facebook blog post. Businesses will be able to host larger events through Facebook Live, and the company is also testing the ability to host smaller, more interactive gatherings in Messenger Rooms. The goal is to give business owners the ability to create the event, set the price, promote the event, collect the payment and host the event itself all from one place.
Apparently some of the paid events that have already been organized during tests with early users include talks, trivia, podcast recordings, boxing matches, cooking classes, meet-and-greets and fitness classes.
iOS purchase flow on left, Android purchase flow on right. Image Credits: Facebook
“With social distancing mandates still in place, many businesses and creators are bringing their events and services online to connect with existing customers and reach new ones,” Simo wrote. “People are also relying on live video and interactive experiences more when they can’t come together physically.”
Simo said Facebook will not be collecting any fees from paid online events for at least the next year. So on the web and on Android “in countries where we have rolled out Facebook Pay,” businesses should be able to keep 100% of their online events revenue. That won’t, however, be the case on iOS, and Simo’s blog post includes a surprisingly direct dig at Apple:
We asked Apple to reduce its 30% App Store tax or allow us to offer Facebook Pay so we could absorb all costs for businesses struggling during COVID-19. Unfortunately, they dismissed both our requests and SMBs will only be paid 70% of their hard-earned revenue. Because this is complicated, as long as Facebook is waiving its fees, we will make all fees clear in our products.
To that end, the post also includes an iOS screenshot (“which we submitted to Apple today for approval”) showing that the purchase button will include a small text message saying “Apple takes 30% of this purchase” beneath the purchase button (vs. “Facebook doesn’t take a fee from this purchase” on Android).
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A possible Microsoft –TikTok acquisition is causing plenty of drama, we review Google’s new budget Pixel and SpaceX’s Crew Dragon returns to Earth. Here’s your Daily Crunch for August 3, 2020.
Microsoft-TikTok acquisition inches closer to reality
This weekend, Microsoft confirmed reports that it’s in talks to acquire TikTok, the popular mobile video app currently owned by Chinese company ByteDance. It sounds like the outcome of those talks may ultimately have less to do with Microsoft and more with President Donald Trump.
“Following a conversation between Microsoft CEO Satya Nadella and President Donald J. Trump, Microsoft is prepared to continue discussions to explore a purchase of TikTok in the United States,” the company said in a statement. “Microsoft fully appreciates the importance of addressing the President’s concerns. It is committed to acquiring TikTok subject to a complete security review and providing proper economic benefits to the United States, including the United States Treasury.”
And indeed, Trump said today that he’s not opposed to an acquisition, but that “a very substantial portion of that price is going to have to come into the Treasury of the United States.” Meanwhile, Chinese internet users are calling ByteDance’s CEO a traitor.
The tech giants
Google’s budget Pixel 4a addresses its premium predecessor’s biggest problem — Brian Heater reviews the new $349 handset.
Facebook launches commerce and connectivity-focused accelerator programs — Facebook’s Commerce Accelerator will select 60 startups from the EMEA and LATAM regions, while Connectivity will feature 30 startups from LATAM and North America.
Adobe’s plans for an online content attribution standard could have big implications for misinformation — The project was first announced last November, and now the team has a whitepaper going into the nuts and bolts about how its system would work.
Startups, funding and venture capital
YC-backed Artifact looks to make podcasts more personal — Using professionally contracted interviewers, Artifact conducts short interviews with a person’s closest friends or family and turns them into a personal podcast.
Founded by a lifelong house-flipper, Inspectify is a marketplace for home inspections and repairs — Through the platform, buyers can instantly book inspections and receive repair estimates.
Mobile banking startup Varo is becoming a real bank — The company announced that it has been granted a national bank charter from the Office of the Comptroller of the Currency and secured regulatory approvals from the FDIC and Federal Reserve to open Varo Bank, N.A.
Advice and analysis from Extra Crunch
The essential revenue software stack — Tim Porter and Elise La Cava of Madrona Ventures outline the set of services used by sales, marketing and growth teams across their portfolio to identify and manage their prospects and revenue.
Is the 2020 SPAC boom an echo of the 2017 ICO craze? — Alex Wilhelm looks at two new pieces of SPAC news.
After Shopify’s huge quarter, BigCommerce raises its IPO price range — BigCommerce now intends to price its IPO between $21 and $23 per share.
(Reminder: Extra Crunch is our subscription membership program, which aims to democratize information about startups. You can sign up here.)
Everything else
SpaceX and NASA successfully return Crew Dragon spacecraft to Earth with astronauts on board — SpaceX’s Crew Dragon appears to have performed exactly as intended throughout the mission, handling the launch, ISS docking, undocking, de-orbit and splashdown in a fully automated process that kept the astronauts safe and secure throughout.
Original Content podcast: Netflix’s ‘Say I Do’ offers a wedding-focused twist on the ‘Queer Eye’ formula — I’m not someone who cares about weddings, but this show made me cry. Multiple times!
The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 3pm Pacific, you can subscribe here.
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Bangladesh’s regulator has ordered telecom operators and other internet providers in the nation to stop providing free access to social media services, becoming the latest market in Asia to take a partial stand against zero-rating deals.
Bangladesh Telecommunication Regulatory Commission, the local regulator, said late last week that it had moved to take this decision because free usage of social media services had spurred their misuse by some people to commit crimes. Local outlet Business Standard first reported about the development. Bangladesh is one of the largest internet markets in Asia with more than 100 million online users.
Technology companies such as Facebook and Twitter have struck partnerships, more popularly known as zero-rating deals, with telecom operators and other internet providers in several markets in the past decade to make their services free to users to accelerate growth. Typically, tech companies bankroll the cost of data consumption of users as part of these deals.
In Bangladesh, such zero-rating deals have been popular for several years, said Ahad Mohammad, chief executive of Bongo, an on-demand streaming service, in an interview with TechCrunch (Extra Crunch membership required) .
Grameenphone and Robi Axiata, two of the largest telecom operators in Bangladesh, enable their mobile subscribers to access a handful of services of their partners even when their phones have run out of credit. Both telecom firms have said they are in the process to comply with Dhaka’s order.
It remains unclear whether Free Basics, a program run by Facebook in dozens of markets through which it offers unlimited access to select services at no cost, will continue its presence in Bangladesh after the nation’s order. Facebook relies on telecom networks to offer data access for its Free Basics program.
In Bangladesh, Facebook struck deals with Grameenphone and Robi Axiata, according to its official website, where Facebook continues to identify Bangladesh among dozens of markets where Free Basics is operational.
Several nations in recent years have balked at zero-rating arrangements — though they have often cited different reasons. India banned Free Basics in early 2016 on the grounds that Facebook’s initiative was violating the principles of net neutrality.
Free Basics also ended its program in Myanmar and several other markets in 2017 and 2018. Facebook did not respond to requests for comment.
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We’ve aggregated many of the world’s best growth marketers into one community. Twice a month, we ask them to share their most effective growth tactics, and we compile them into this Growth Report.
This is how you stay up-to-date on growth marketing tactics — with advice that’s hard to find elsewhere.
Our community consists of startup founders and heads of growth. You can participate by joining Demand Curve’s marketing training program or its Slack group.
Without further ado, on to our community’s advice.
Insights from Matthew Morley of Savvy
Generally, it’s far more efficient to keep a current client than it is to close a new one. You’ll want a system to help you identify which users are at risk of churning. This way, you can proactively reach out to them before they leave.
Start by identifying your high-value customers at risk of churning:
Who is:
But also:
And so on.
You can stitch this information together from multiple sources like Stripe, Mixpanel, Crunchbase and Intercom. Then, set up an alert to notify your team once someone falls into these buckets.
Then reach out with something personal to win back their enthusiasm. It can be high leverage to get them on the phone to uncover what’s keeping them around.
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As we speak, there are professional networks for women executives, mothers, owners of small and medium-sized businesses, and many more.
Medley, a new membership-based community that launches today, is looking to do things a little bit differently. Instead of bringing together a specific category of people, the goal of Medley is to connect users with people who aren’t just like them.
Founded by mom and daughter duo Edith Cooper and Jordan Taylor, Medley is backed by a variety of angel investors, including Jen Rubio, Tim Armstrong, Damien Dwin, as well as Foundation Capital. The company declined to disclose the amount raised.
Cooper and Taylor told TechCrunch that one of the biggest challenges with the product is defining what it is. Unlike some other professional membership communities, Medley isn’t solely focused on career growth, but rather incorporates personal growth into the framework.
“Medley is really about the connection between your career, your personal growth and your philosophy in life,” said Edith Cooper. “What I experienced is that people no longer want there to be strict barriers between those aspects of their lives.”
Folks who join Medley spend about 15 minutes on the application process, answering a wide range of questions that take a look at personal and professional information, but also at their general psychology and personality type.
From there, Medley matches users into a group of eight with the precise goal of ensuring that there is diversity among that small group. Some may be older, while others are younger. They may come from different racial backgrounds or different industries. Men and women alike will meet together in their groups.
An expert executive coach is also in on these monthly group meetings (which are currently being held virtually due to the coronavirus pandemic), and guides the group as they share about themselves and learn about their groupmates, all the while focusing on communication.
Prior to Medley, Cooper was a partner at Goldman Sachs for 20 years, and spent the last decade of her tenure as Global Head of Human Capital Management. Taylor was Chief of Staff at Mic, and was also a consultant at Boston Consulting Group and a Baker Scholar from Harvard Business School.
“There is one main theme for my investment thesis, which is the change to direct empowerment and direct ownership of relationships between people and everything else,” said Tim Armstrong. “Just like you may have a direct relationship with your gym or personal trainer — which a lot of people do and it’s an industry that’s growing tremendously — most people have not taken direct ownership of their careers. They end up outsourcing to the companies they work for that don’t have the resources to do development.”
He added that Medley is a gym for your mind and your career.
Medley’s target demographic is people in their late 20s, early 30s, who are starting to think more long-term about their choices both professionally and personally.
That said, part of what makes Medley special is that it’s open to anyone who’s curious to learn, grow and explore other people. As such, Medley is available on an opportunity-based sliding scale for the annual membership fee to ensure the community remains inclusive. Founding memberships are available now for $150/month or $1,500 annually.
Cooper explained that some of the biggest barriers for Medley are in the midst of being broken down.
“We don’t have to explain anymore that different perspectives are valuable,” said Cooper. “We don’t have to explain anymore why it’s so important to have intentional conversations and dialogue with people, or that we can do that virtually as well as in person. Some of the biggest things that we were focused on communicating about this business and this offering have been broken down as a result of the push and inertia of the other things that are going on in society.”
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The coronavirus pandemic and related government lockdowns have led to a surge in online gaming — particularly on social platforms where people can connect with real-life friends in a virtual venue. We’ve already heard of Fortnite birthday parties, Roblox playdates and Animal Crossing meetups taking place online amid the pandemic. Now, Roblox is launching a new feature called “Party Place” to directly cater to the growing demand among users for a dedicated, private place to host virtual events.
The company’s new “Party Place” venue is based on the technology the gaming company built to accommodate its own virtual events, including its 7th Annual Bloxy Awards and the One World: Together At Home concert, hosted in April in collaboration with Lady Gaga.
The venue itself doesn’t offer any activities or games, but rather serves as a private place for Roblox users to gather — for example, for a virtual birthday party, a remote learning activity with classmates, for virtual playdates, or anything else. From Party Place, the group can chat and hang out as they decide which Roblox game they plan to play next.
The product is in beta testing, according to the Roblox website, and has seen only around 45.3,000 visits since its launch last week. Likely, many of these visits were just from curious kids poking around in a public area as you can today join the Party Place venue without a private server if you want to just see the venue. Roblox, however, says it’s making private servers available for free in Party Place, so parents and kids can create a place where only those friends they directly invite can join and play.
Roblox has been doing particularly well as the pandemic has forced children to stay at home under lockdown. The entertainment platform now has more than 120 million active monthly players and, as of June, surpassed a milestone of $1.5 billion in lifetime player spending, according to a report from Sensor Tower. It hit the new record only seven months after reaching its $1 billion milestone — a surge in consumer spend attributed directly to the global COVID-19 pandemic and the related growth in entertainment platforms and social gaming.
In March, Roblox revenue grew 28% month-over-month to $69.8 million, the report found. In April, revenue grew 34% to $93.2 million. And by May, sales hit close to $103 million.
Roblox had already begun catering to players’ interest in social gaming with its launch of its “Play Together” game sort in April, which made it easier for players to find those games where you socialize with others — like visiting a virtual shopping mall, going camping or riding virtual water slides, for example. These games also offer an option for private VIP servers, often for a small fee paid in Roblox’s virtual currency, Robux, which is renewed on a subscription basis until you cancel.
Of course, the company isn’t the only one developing products in response to user demand for online “hangout” spots in virtual worlds. Fortnite, for instance, introduced “Party Royale,” a game mode offering a weapons-free party island featuring mini-games and, sometimes, even live concerts. Its Travis Scott concert was hosted in the game, attracting 12.3 million concurrent players at its peak.
For today’s younger players — the COVID kids, so to speak — platforms like Fortnite and Roblox are becoming their own version of a social network. The kids don’t just go online to play. They socialize, chat and hang out with a mix of real-life friends and virtual ones, blurring the lines between online and offline in ways that traditional social networks, like Facebook, do not.
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Google’s latest experiment is a video shopping platform designed to introduce consumers to new products in under 90 seconds. The company today is launching Shoploop, a project from Google’s internal R&D division, Area 120, where it tests out new ideas with a public user base.
Shoploop’s founder, Lax Poojary, had previously worked on online trip planner, Touring Bird, also at Area 120. Last year, that effort became one of a small number of R&D projects to graduate and become a part of Google itself.
Poojary says his new idea for interactive shopping was inspired by how consumers today use a combination of social media and e-commerce sites together when considering purchases. For example, users will pop between a social media app, like Instagram, then head to YouTube to see a tutorial or demo, then — if they like what they saw — actually make a purchase.
Of course, video shopping is not a novel idea. A number of startups, and even large companies, have already embraced a combination of video and commerce.
Image Credits: Google
Amazon, for example, runs a livestreaming platform, Amazon Live, on its retail site. YouTube this year introduced a new shoppable ad format and is placing products to buy underneath videos. Facebook has enabled live shopping, as well, and made an acquisition in this area in 2019. Instagram now has its own Shop destination, too.
There are also a number of mobile shopping startups that have embraced video, like Dote, which raised $12 million last year. Popshop Live raised $3 million in January. NTWRK combines shopping and live events. Depop sells with both photos and videos, similar to Instagram.There’s also Yeay, Spin, and other apps. And there are startups focused on providing technology for brands and influencers engaging in this space, like Bambuser, MikMak, and Buywith, to name a few.
That is to say, Shoploop hasn’t discovered a new, untapped trend. It’s simply joining in.
The shopping experience on Shoploop is interactive. Users don’t just scroll through images and text, but instead watch videos where creators show off things like nail stickers, hair products or makeup. The team says it’s starting with products in categories such as makeup, skincare, hair and nails and its working with creators, publishers and store owners in this market for the app’s content.
Currently, the creators work out their own brand deals for the content they showcase. The Shoploop product itself is not monetized.

The experience is similar to watching YouTube tutorials, but distilled down to the best bits. (Or perhaps it’s more like TikTok, in that case) The demos are meant to be relatable, giving consumers a feel for the brands and products in real life. When consumers find a product they like, they can save it for later or click to be directed to the merchants website to complete the purchase. The app also allows you to follow your favorite Shoploop creators and share videos with friends and family.
Such a product could prove important to Google’s larger mission around Shopping, if it gains traction. Google recently redesigned its Shopping vertical and shifted it to include mostly free listings, in response to Amazon’s growing ad business. Finding more ways to engage online consumers could be beneficial to the internet giant, and this video-slash-influencer fueled shopping experience appeals to a younger demographic, in particular.
Shoploop is launching today on mobile and is working on a desktop version. You can reach it via https://shoploop.app from your smartphone.
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Nextdoor is launching a new feature called Sell for Good, allowing users to sell items on the neighborhood-focused social network and donate the proceeds to local nonprofits.
CEO Sarah Friar said that since the pandemic started, conversations about donations have increased 7x on Nextdoor .
“Communities are hurting,” Friar said. “People are looking to go donate, but things like Goodwill and so on are closed.”
At the same time, nonprofits are struggling. Pointing to a recent survey from the Nonprofit Finance Fund, she explained, “A lot of them depend on in-person events — the race that you might do, the book drive they always have, all of that has dried up.”
One way to support those nonprofits is to sell goods (perhaps the very same goods you were planning to give to Goodwill) on Nextdoor’s For Sale and Free section and then donate the money from the sale. In fact, Product Manager Rhett Angold said that users have already been doing this — for example, someone in Berkeley raised thousands of dollars for a local animal shelter by selling homemade masks.
So Sell for Good is designed to make this process as straightforward as possible. Nextdoor has partnered with the PayPal Giving Fund to support nonprofits in different cities, including A Better Chicago, LA Voice, New York Cares, Operation HOPE, Spark, The Hidden Genius Project and ViBe Theater Experience.
Sellers can choose which organization to support, then their sale will be identified as a donation. Once an item has been purchased, the seller can approve the donation and they’ll receive a receipt for their tax-deductible contribution.
And while the feature currently donates the full sale proceeds (minus the “typical PayPal processing fees”), Angold said his team is working on giving sellers the ability to donate a smaller portion as well.
Sell for Good is currently available to all Nextdoor users in the United States.
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Lex, a new social app for women, trans, genderqueer and non-binary people offering the ability to post personal ads, has today announced the close of a $1.5 million seed funding round.
Investors in the round include Corigin Ventures, X-Factor Ventures and Tusk Ventures, as well as angels Michelle Kennedy (Peanut), Andy Dunn (Bonobos) Amanda Bradford (The League), Rei Wang (The Grand), Bumble Fund, Elisabeth Hartley, Tavi Gevinson, Nisha Dua, A.G. Breitenstein, Albert Lee, Alice Cheng, Justin Stefano, Piera Gelardi, Philippe von Borries, Debbie Millman and Roxane Gay. Female Founders Fund led the round.
Short for Lexicon, Lex was founded by Kell Rakowski, who originally rose to some prominence after starting an Instagram account called Herstory that curated cool lesbian content from the 1800s to the 90s, including the Personals Ads found in the backs of lesbian erotica magazines from the 80s.
“[The personal ads] were just so hot, and so cool,” said Rakowski. “They were really witty and the women were super direct, and were able to express themselves in a really clear and inspiring way.”
Rakowski had an idea: What if the queer personal ad came back? She asked her Herstory followers if they’d want to post their own personals and the premise quickly took off, with hundreds of personal ads flooding in over the two-day period each month when submissions were open.
The popularity of the format led to yet another idea. Rakowski decided to set up a dating/social app that was focused on these text-based personal ads for women, trans, genderqueer and non-binary people.
Lex, which launched on the App Store in November 2019, is an MVP that does just that.
Users can set up their own profile and post personals, as well as browse the feed of other personals and like the ones that pique their interest. While the personals themselves can be rather graphic, the app is not. There are currently no pictures on Lex, with the caveat that users can link out to their Instagram account if they so choose.
Rather, users can browse through the text-based personals and like them, or message the author of the personal to start up a conversation.
Moreover, unlike traditional dating apps, there is no mutuality required to start a private conversation. In other words, people don’t have to be “matched” to chat. Just like the personal ads of yesteryear, the author sends out a call for responses and the responses flow in.
It’s still early days for the app, but Rakowski has plans to set up the ability to post pictures to profiles (which would not be included in the feed, but would be clickable should the text intrigue you), as well as adding group chat to the app for folks looking to build community.
Lex also has plans to eventually introduce a freemium subscription model to the app, giving users extended functionality for a monthly price. For now, however, the focus is on growth and building out the app.
With the new funding, Lex is looking to hire underrepresented talent in tech for product and engineering positions. The team, comprised of five people, is currently 80% cis women and 20% cis men, with 80% identifying as LGBTQ. Three of the five team members are people of color.
Lex is being aggressive about this hiring sprint, posting its open positions on the app and on Instagram.
“I’ve gotten so many incredible queer tech talent applying for positions at Lex,” said Rakowski. “It’s so inspiring and also emotional. People are writing the most beautiful emails about how much they like Lex. Hiring is 100% our main focus.”
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