Snapchat
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Snapchat Replaces “Best Friends” With Friend Emojis, Adds Low-Light Camera
It was always weird that Snapchat exposed who you snapped with most in the “Best Friends” list, so today the app is ditching that for a new private way to see who you’re closest to. Only you will see these new Friend Emojis on your screen of incoming snaps. Here’s what Snapchat’s Friend Emojis mean: – Gold Heart – You’re #1 Best Friends –… Read More
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Why Your Favorite Snapchat Apps No Longer Work
Outside of a mobile application’s official product, there tends to exist a broader ecosystem catering the wants and unmet desires of its user community. For Instagram, there are apps to boost your followers; Tinder users could once peer into who likes them and undo their accidental swipes; and dozens Snapchat apps bloomed, allowing users to automatically save incoming photos or… Read More
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Snapchat Tries Our Stories For Locals Only
Snapchat’s newest feature could turn Our Stories into hip, visual back channels by locals for locals only. The company is currently experimenting with a version of its normally public, big event Our Stories that feature Snaps from a certain location that can only be seen by people nearby. Today it’s running one called “TGIF” that only pulls in Snaps from, and shows them… Read More
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Snapchat Cuts Off Sharing From Music Video App Mindie
Hackers have screwed Snapchat several times and now the startup is taking aggressive action to keep it from happening again. Yesterday, Snapchat cut off access from music video sharing app Mindie citing its security policy. The company confirmed the enforcement to me, and said it reset the Snapchat passwords of anyone who’d given Mindie their credentials. Unfortunately, that’s left… Read More
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Snapchat Outgrows The Friend Zone
Discover is Snapchat’s big new play in the world of media. It’s a special tab in the app powered by content publishers like ESPN, Yahoo, etc., offering daily long-form content with videos, articles and, of course, advertisements.
Brands can buy advertisements against these Discover “Editions,” which play every three or four swipes. It’s really not all that bad. Read More
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Snapchat Lets You Add People Via QR Snaptags Thanks To Secret Scan.me Acquisition
Leaked emails from the Sony hack revealed Snapchat quietly acquired a QR code startup called Scan.me late last year, and now we know why. Yesterday alongside Discover, Snapchat launched a new feature called Snaptags that creates a unique QR code for every Snapchat user. When someone points their Snapchat camera at a Snaptag, the app adds the corresponding person as a friend. Read More
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Hands-On With Snapchat Discover: Fun Content For Short Attention Spans
Snapchat today launched its media hub Discover. With bite-sized content blips that mix photos, videos, and text, it could become a millenial entertainment destination. And by mixing in pre-rolls and looping video interstitial advertising, Snapchat may have found how to turn storytelling into a serious business. To access Discover, users swipe left until the see a screen of buttons that open… Read More
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Snapchat’s Pricey Ads Could Be Too Pricey
AdWeek recently reported that Snapchat is asking brands for $750,000 per day to run its new “my story” ads. Some would argue that Snapchat’s unique ad format, engagement tactics, demographics and immediacy make for an interesting experimental advertising opportunity. Others say that $750,000 is a lot to spend for an advertising experiment that has limited analytics, no… Read More
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Snapchat Has Raised $485 Million More From 23 Investors, At Valuation Of At Least $10B
Back in the day, we reported that messaging app Snapchat* was raising over $100 million in a round led by Kleiner Perkins. And then the WSJ reported that it was $20 million, which left us wondering why a growth round would be so small in terms of total principle. Well, it turns out it’s not. Snapchat has raised a much bigger amount: Nearly $500 million in aggregate, according to an… Read More
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Snapchat’s New Year’s Eve “Our Story” Will Be Its Biggest Yet
Snapchat is preparing to launch its biggest “Our Story” feature yet this New Year’s Eve, documenting worldwide celebrations using curated user photos and videos from cities like New York, Dubai, St. Petersburg, Russia and more. The company says it expects to process hundreds of hours of footage to create this New Year’s Eve collaboration, which will be in the… Read More
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