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The NFL And Snapchat Partner On Weekly “Live Story” Videos
The NFL has teamed up with Snapchat. No, you won’t be able to watch games through the social messaging and video-sharing app, of course, but NFL fans are now able to watch exclusive, original videos through Snapchat’s “Live Story” feature, which will offer a combination of user-submitted snaps mixed with official content that promises “inside access”… Read More
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Email Is The Last, And Ultimate, Social Graph
One of the magical innovations of the Web 2.0 era was when the bigger social platforms opened their doors to third-party app developers. LinkedIn, Facebook and Twitter widely touted ,and profited from, the concept of allowing consumers to plug their social graph into other applications. We saw the meteoric rise of games, apps and business tools that leverage the ability to quickly insert… Read More
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Snapchat’s Newest Business Model: Beach Towels?
The frattiest startup in recent memory just released its latest revenue-building attempt to woo investors, the “Official Snapchat Beach Towel.”
The Venice-based ephemeral messaging app has obviously left its Amazon Prime account in the hands of the startup’s weed dealer, given the copious Hitchhiker’s Guide to the Galaxy Read More
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Snapchat Redesign Moves “Discover” To Top Of Stories Tab
Snapchat just released a new update featuring a redesigned Story tab. The main change is that media brands featured in the Discover section (which previously required another tap or swipe to navigate to) are now displayed prominently at the top of the Stories list. Live stories (Snapchat curated stories from different live events) are also now at the top of the list.
This change will… Read More
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Snapchat Wants To Be How Youngins Watch The Election
Maybe Snapchat can make ‘the youth’ care about politics. It’s certainly going to try. Snapchat is hiring a ‘Content Analyst – Politics & News’ “to cover the 2016 presidential race and other news events for Snapchat” through its Our Stories feature.
If Snapchat can create compelling election content, it could better host lucrative political ads. Read More
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Snapchat’s Evan Spiegel Explains Snapchat In A Dimly Lit Room
Inexplicably, Snapchat has posted a video to its official YouTube page in which CEO and cofounder Evan Spiegel describes how the app works – four years after it was founded. In it, he uses a sketchpad, a Sharpie and some secret knowledge to explain why younger demographics of users love Snapchat and to explain why the app has one of the more confusing design schemes in existence. He… Read More
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Snapchat Considers Losing A Finger
You might not have to hold your finger on the screen to view your snaps in the future, says CEO Evan Spiegel.
“It’s annoying to hold your finger there,” said Spiegel, talking about the difficulty of longer video content on Snapchat. Because there’s a screenshot API now, Spiegel says that their initial ‘hack’ of having a user hold a finger on the screen to… Read More
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Snapchat Tries To Jumpstart Discover By Letting You Send Clips To Friends
Snapchat’s Discover feature feels like the awkward guy in a nice suit at a casual party. Discover’s professionally made content from CNN, Comedy Central, Food Network, and others is too polished to be naturally bolted onto the app. But Snapchat’s not giving up on Discover despite reports that viewership is down 30 percent to 50 percent since its launch in January.
Today… Read More
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How Snapchat Made QR Codes Cool Again
QR codes have been a laughing-stock for years now. The gangly square bar codes were slapped on posters and magazine pages, and heralded as an easy way to open URLs or bonus content. Instead they became a frustrating symbol of over-engineering. You often needed a special QR code reader app which might fail to recognize the little robot tattoos on the first try. By the time you found your QR app… Read More
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Modeling Mediums Of Communication
Communication mediums can be classified by their context. Example: if your audience is just one person, it’s a different communication experience then when your audience is a company or a crowd. Another metric is whether delivery is synchronous or asynchronous. By targeting a particular experience and delivery mode, a communications product is determining a language for our… Read More
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