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Snapchat paves way to IPO with Ads API and inserts between stories
Snapchat is ready to make the big bucks that could let it go public thanks to a slew of important updates to its ads offering. They’ll give advertisers the spotlight, buying flexibility, return on investment opportunities and measurement to throw huge budgets at Snapchat’s 150 million daily users. Snapchat’s big ads announcements Snap Ads Between Stories – There will… Read More
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The quest to cure loneliness
Foursquare, Google Latitude and Facebook Nearby Friends failed to change the way we all meet up. That’s because intent, not location, is the most important thing when connecting people offline. If we want to meet up for food, coffee, drinks, the gym, a party or just to chill, it’s tough to know who else does too. It doesn’t matter if a friend is a block away if they… Read More
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Lollicam is a real-time mobile video tool for adding cinematic effects to selfies
When will teens get tired of taking selfies? Probably never given the myriad ways they can augment what nature gave them thanks the power of the smartphone in their pocket. And YC-backed Lollicam is another app to add to the teen face morphing arsenal. Snapchat uncovers Discover
Snapchat combines the best of social networks, magazines, and television in a redesign of its omni-entertainment app. You’ll now see image and headline previews of the content inside Discover channels and Live stories on the Stories page, instead of just logos for the publishers or events they capture. The Discover page now features a Pinterest-style mason grid of tiles, while the… Read More
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Snapchat secretly acquires Seene, a computer vision startup that lets mobile users make 3D selfies
Snapchat has acquired Seene (also known as Obvious Engineering) a couple of months ago, TechCrunch has learned.
Seene lets you capture 3D models from your phone with a simple smartphone camera. Snapchat could use Seene’s format for a brand new category of selfie lenses, a new 3D photo format and potentially virtual reality projects.
According to our sources, Snapchat was interested in… Read More
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The Information Age is over; welcome to the Experience Age
Twenty-five years after the introduction of the World Wide Web, the Information Age is coming to an end. Thanks to mobile screens and Internet everywhere, we’re now entering what I call the “Experience Age.” Video consumption on Snapchat more than doubled in less than a year
Snapchat may have started out as the ephemeral messaging and photo-sharing app, but a majority of users now consume video there too, according to a report from Bloomberg today. Daily video views on Snapchat have spiked to 10 billion, the report said. That’s up from 8 billion video views on Snapchat in February this year, 6 billion daily video views in November 2015, and 4 billion in… Read More
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Snapchat lets you Face-Swap with your camera roll, drops paid replays
Snapchat is done selling you stuff. As of today’s update, every snap can be replayed once, but you can no longer buy extra replays. That means people with more money can’t break the rules of Snapchat any more.
Snapchat launched $0.99 replays on top of the one free one you got per day, but along with the shut down of the Lens store that launched in November and closed in January… Read More
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Snapchat’s new Bob Marley filter prompts ‘blackface’ backlash
Happy 4/20 day everybody! To celebrate, Snapchat teamed up with the estate of Bob Marley, and the results were … unfortunate.
Snapchat created a lens that makes your face look more like the legendary musician’s by adding Marley-like features — a cap, dreadlocks, a beard and darker skin. Amusing? Probably for some users, but it comes with some really awful historical… Read More
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As VCs enroll the startup class of 2016, it’s RIP for ‘me too’ companies
Many of the world’s legendary tech companies got started just as the public markets were cooling off; Microsoft, Apple, HP, IBM, Oracle, FedEx, etc. The most recent case in point is the startup class of 2008-2009: Dropbox, Airbnb, Pinterest, Uber and Tiny Speck (Slack) all got their early funding in those dismal years. And, while not everyone agrees that there is a massive downturn in… Read More
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