Snapchat
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The biggest problem with Snapchat’s geofilter product
Snapchat’s current geofilter product is a nightmare for event managers, brands, and any commercial business because anyone can coat-tail or hijack the space. Let’s say you’re holding a political rally at City Hall, and you want to buy a geofilter for the augmented Snapchat space at the event. When you go to purchase it from Snapchat, your plan gets rejected. Why? Someone… Read More
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Facebook enlists developers to outdo Snapchat’s filters with Profile Expression Kit
Facebook sees 30 million updates to profiles each day, but it can’t build every tool to keep your photos and videos interesting. So today it’s globally rolling out its Profile Expression Kit to all developers. This makes it easy to add media like Vine videos, Boomerang GIFs, Beauty+ enhanced selfies, MSQRD face filters, Lollicam stickers, and Flixel cinemagraphs (seen above) as… Read More
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Facebook’s path into the messaging future
There has been quite some buzz around Facebook’s Messenger platform lately. And, almost daily, you can read new articles about chatbots, conversational interfaces, digital assistants, AI and messaging platforms. Is chat the next generation of how we connect and interact with the internet? Can Facebook’s Messenger eventually become the platform that connects all services that… Read More
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Snapchat’s 8-bit Serena Williams game is interactive history
A new game from ESPN’s Discover channel sponsored by Gatorade highlight Snapchat’s efforts to distinguish itself as a marketing vector for brands, as well as its potential to expand beyond its media sharing origins with add-on apps and features that could end up with it resembling a more multi-faceted platform. Serena Match Point isn’t ground-breaking in terms of… Read More
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Instagram Stories diverges from Snapchat by suggesting who to follow
Who decides who’s cool? Snapchat refuses to recommend accounts for fear of feeling heavy-handed. Maybe it learned from Twitter, whose old one-size-fits-none suggested user list immediately made it noisy, impersonal and ruled by an oligarchy. But Instagram is betting that algorithmically personalized suggestions could make its new ephemeral slideshow Stories feature addictive… even… Read More
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Facebook’s video editor is embarrassingly old, and Apple is creeping
You know you screwed up if Apple is about to one-up you on social. Facebook hasn’t upgraded its video editor in well over three years. Lagging far behind Snapchat, YouTube and even Instagram, it’s a stretch to even call the featureless artifact a video editor. Apple may be building a Snapchat-like video app
After a failed attempt to go social with Ping in 2010, Apple may have a renewed sense of excitement over the social space, according to a report from Bloomberg. Sources told Bloomberg that Apple is working on a video recording/editing app that would be similar in functionality to Snapchat, though there’s no mention of disappearing or self-destructing content in the report. Instead, the… Read More
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Facebook’s new teens-only app Lifestage turns bios into video profiles
“What if I figured out a way to take Facebook from 2004 and bring it to 2016? What if every field in your profile was a full video?” asks Facebook’s 19-year-old product prodigy Michael Sayman. The answer is Lifestage, a standalone iOS app for people 21 and under, which Facebook is launching today. It asks for your happy face, sad face, likes, dislikes, best friend, the way… Read More
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Facebook’s next big platform: Your camera
Facebook can’t build everything. For a decade, its strategy has been to provide the canvas, then let developers paint it however they want. That’s because there’ll always be another game. Another app. Another… selfie filter? Instagram castrated Snapchat like Facebook neutered Twitter
This is the strategy behind Instagram Stories.
Snapchat invented a brilliant format for sharing day-to-day life: photo and video slideshows jazzed up with commentary that disappear after 24 hours so you’ll share an unpolished window into what you see. It quickly eclipsed the popularity of Snapchat’s 10-second exploding private messages, and made the app grow to 150 million daily… Read More
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