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Google adds foldable-focused Android developer updates
Things have been a bit quiet on the foldables front of late, but plenty of parties are still bullish about the form factor’s future. Ahead of today’s big I/O kickoff, Samsung (undoubtedly the most bullish of the bunch) posted a bunch of metrics this morning, noting:
The global outlook is just as impressive. This year alone, the foldables market is expected to triple over last year — a year in which Samsung accounted for three out of every four foldable smartphones shipped worldwide.
Part of anticipating growth in the category is ensuring that the software is ready. Samsung has been tweaking things for a while now on its end, and at I/O in 2018, Google announced it would be adding support for foldable screens. Recent rumors have suggested that the company is working on its own foldable Pixel, but even beyond that, it’s probably in the company’s best interest to ensure that Android plays nicely with the form factor.
“We studied how people interact with large screens,” the company said in today’s developer keynote. This includes a variety of different aspects, including where users place their hands while using the device — which can be a bit all over the place when dealing with different applications in different orientations and form factors. Essentially, you don’t want to, say, put buttons where people generally place your hands.
The list of upgrades includes the ability to resize content automatically, without overly stretching it out to fit multiple panels. All of this is no doubt going to be a learning curve as foldables end up in the hands of more users. But at the very least, it signals Google’s continued view of foldables as a growing category. It’s also one of multiple updates today that involve the company working more closely with Samsung.
The two tech giants also announced a joint Wear OS/Tizen play earlier today.
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Smartphone shipments jumped 27% globally in Q1
More good news from a smartphone market currently rebounding from the far-reaching impacts of the pandemic. New numbers from Canalys put global shipments for Q1 2021 at 27% above where they were the same time last year.
The industry was hit early and hit hard by COVID-19. The first quarter saw the company running into serious supply chain issues as the pandemic first hit China and parts of Asia where most manufacturing occurs. Following that, demand began to slow, as fewer people were interested in buying mobile devices, coupled with broader economic and job impacts.
Image Credits: Canalys
Samsung continued to lead the way globally, with 76.5 million, up from 59.6 million, representing a 28% jump, year-over-year. In all, the company controls around 22% of global shipments (same as a year prior).
In second place, Apple represented the biggest jump of the quarter, with a 41% increase, from 37.1 million to 52.4 million. That no doubt owes substantially to the big upgrades that arrived toward the end of last year. Huawei’s struggles, meanwhile, have knocked the company out of the top five.
“Xiaomi is in pole position to be the new Huawei,” said Canalys’ Ben Stanton in a release. “Its competitors offer superior channel margin, but Xiaomi’s sheer volume actually gives distributors a better opportunity to make money than rival brands. But the race is not over. Oppo and Vivo are hot on its heels, and are positioning in the mid-range in many regions to box Xiaomi in at the low end.”
The study also notes that LG’s exit from the category should mix things up a bit, as well, particularly in the Americas region, which accounted for 80% of the company’s sales last year.
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Samsung opens beta on Galaxy Upcycling to breathe new life into old phones
Samsung announced Galaxy Upcycling a few years back, but has largely been quiet on that front, aside from some stage time at CES back in January. Today the company announced that Upcycling at Home is being opened to beta today for users in the U.S., Korea and the U.K.
It’s a pretty novel program, in a world where consumers are encouraged to scrap their old devices every two to three years for something shiny and new. The program is designed to breathe new life into handsets that might otherwise be tossed in a landfill or stashed away in a drawer.
Image Credits: Samsung
“We are rethinking how we use existing resources, and we believe the key to upcycling is to enable solutions that transform old technology into something new by adding value,” VP Sung-Koo Kim said in a release tied to the news. “We are committed to integrating sustainable practices into our day-to-day lives, and through Galaxy Upcycling at Home, users can join our journey toward a more sustainable future.”
Specifically, the products can be revamped into smart home devices, like childcare and pet monitors.
The feature can be accessed within the SmartThings Labs feature found in Samsung’s SmartThings App. When enabled, the product can send alerts when things like a crying baby or barking dog are detected. The recorded sound will be sent as part of the alert. Another feature uses built-in sensors to turn on a room’s lights when things get dark. The service will optimize device battery so it can operate for an extended period while detecting these inputs.
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Swedish battery manufacturer Northvolt receives a $14 billion order from VW
Northvolt, the Swedish battery manufacturer which raised $1 billion in financing from investors led by Goldman Sachs and Volkswagen back in 2019, has signed a massive $14 billion battery order with VW for the next 10 years.
The big buy clears up some questions about where Volkswagen will be getting the batteries for its huge push into electric vehicles, which will see the automaker reach production capacity of 1.5 million electric vehicles by 2025.
The deal will not only see Northvolt become the strategic lead supplier for battery cells for Volkswagen Group in Europe, but will also involve the German automaker increasing its equity ownership of Northvolt.
As part of the partnership agreement, Northvolt’s gigafactory in Sweden will be expanded and Northvolt agreed to sell its joint venture share in its Salzgitter, Germany factory to Volkswagen as the car maker looks to build up its battery manufacturing efforts across Europe, the companies said.
The agreement between Northvolt and VW brings the Swedish battery maker’s total contracts to $27 billion in the two years since it raised its big $1 billion cash haul.
“Volkswagen is a key investor, customer and partner on the journey ahead and we will continue to work hard with the goal of providing them with the greenest battery on the planet as they rapidly expand their fleet of electric vehicles,” said Peter Carlsson, the co-founder and chief executive of Northvolt, in a statement.
Northvolt’s other partners and customers include ABB, BMW Group, Scania, Siemens, Vattenfall and Vestas. Together these firms comprise some of the largest manufacturers in Europe.
Back in 2019, the company said that its cell manufacturing capacity could hit 16 gigawatt hours and that it had sold its capacity to the tune of $13 billion through 2030. That means that the Volkswagen deal will eat up a significant portion of expanded product lines.
Founded by Carlsson, a former executive at Tesla, Northvolt’s battery business was intended to leapfrog the European Union into direct competition with Asia’s largest battery manufacturers — Samsung, LG Chem and CATL.
Back when the company first announced its $1 billion investment round, Carlsson had said that Northvolt would need to build up to150 gigawatt hours of capacity to hit targets for 2030 electric vehicle sales.
The plant in Sweden is expected to hit at least 32 gigawatt hours of production, thanks in part to backing by the Swedish pension fund firms AMF and Folksam and Ikea-linked IMAS Foundation, in addition to the big financial partners Volkswagen and Goldman Sachs.
Northvolt has had a busy few months. Earlier in March the company announced the acquisition of the Silicon Valley-based startup company Cuberg.
That acquisition gave Northvolt a foothold in the U.S. and established the company’s advanced technology center.
The acquisition also gives Northvolt a window into the newest battery chemistry that’s being touted as a savior for the industry — lithium metal batteries.
Cuberg spun out of Stanford University back in 2015 to commercialize what the company called its next-generation battery, combining a liquid electrolyte with a lithium metal anode. The company’s customers include Boeing, BETA Technologies, Ampaire and VoltAero, and it was backed by Boeing HorizonX Ventures, Activate.org, the California Energy Commission, the Department of Energy and the TomKat Center at Stanford.
Cuberg’s cells deliver 70% increased range and capacity versus comparable lithium ion cells designed for electric aviation applications. The two companies hope they can apply the technology to Northvolt’s automotive and industrial product portfolio with the ambition to industrialize cells in 2025 that exceed 1,000 Wh/L, while meeting the full spectrum of automotive customer requirements, according to a statement.
“The Cuberg team has shown exceptional ability to develop world-class technology, proven results and an outstanding customer base in a lean and efficient organization,” said Peter Carlsson, CEO and co-founder, Northvolt in a statement. “Combining these strengths with the capabilities and technology of Northvolt allows us to make significant improvements in both performance and safety while driving down cost even further for next-generation battery cells. This is critical for accelerating the shift to fully electric vehicles and responding to the needs of the leading automotive companies within a relevant time frame.”
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Cashify raises $15 million for its second-hand smartphone business in India
Tens of millions of people each year purchase a second-hand smartphone in India, the world’s second-largest market. Phone makers and giant online sellers such as Amazon and Flipkart are aware of it, but it’s too much of a hassle for them to inspect, repair and resell used phones. But these firms also know that customers are more likely to buy a smartphone if they are offered the ability to trade-in their existing handsets.
A startup that is helping these firms tackle this challenge said on Thursday it has raised $15 million in a new financing round. New York-based Olympus Capital Asia made the investment through Asia Environmental Partners, a fund dedicated to the environmental sector. The five-year-old startup, which counts Blume Ventures among its early investors, has raised $42 million to date.
Cashify operates an eponymous platform — both online and physical stores and kiosks — for users to sell and buy used smartphones, tablets, smartwatches, laptops, desktops and gaming consoles. But 90% of its business today surrounds the smartphone category, explained Mandeep Manocha, founder and chief executive of Cashify, in an interview with TechCrunch.
“For consumers, our proposition is that we make it easy for you to sell your devices. You come to our site or app, answer questions to objectively evaluate the condition of your device, and we give you an estimate of how much your gadget is worth,” he said. “If you like the price, we pick it up from your doorstep and give you instant cash.”
A few years ago, I wrote about the struggle e-commerce firms face globally in handling returned items. There are many liability challenges — such as having to ensure that the innards in a returned smartphone haven’t been tempered with — as well as overhead costs in reversing an order.
Manocha said that phone makers and e-commerce firms have found better ways to handle returned items in recent years, but they still lose a significant amount of money on them. These challenges have created a big opportunity for startups such as Cashify.
In fact, Cashify says it’s the market leader in its category in India. The startup has partnerships with “nearly every OEM,” including Apple, Samsung, OnePlus, Oppo, Xiaomi, Vivo and HP. “If you walk into an Apple store today, they use our platform.” For consumers in India, if they opted for the trade-in program, Apple.com also uses Cashify’s trading platform, he said.
The startup also works with top e-commerce firms in India — Amazon, Flipkart and Paytm Mall. The firms use Cashify’s trading and exchange software, and also rely on the startup for liquidation of devices. The startup then repairs these gadgets and sells the refurbished units to customers.
“Essentially, whether you come directly to us, or go to popular e-commerce firms or phone OEMs, we are handling the majority of the trading,” he said. Even if a customer trades in the device to OEMs, or e-commerce firms, these companies sell the device to players like Cashify, which serves over 2 million customers in more than 1,500 cities.
The startup plans to deploy part of the fresh capital to expand its presence in the offline market. Manocha said Cashify currently has dozens of offline stores and kiosks at shopping malls across the country and it has already proven immensely effective in brand awareness among customers.
The startup also plans to expand outside of India, hire more talent and invest more in getting the word out about its offerings. Manocha said the team is also working on expanding its expertise to more hardware categories such as cameras.
“The management team at Cashify has an excellent track record in building a strong consumer-facing franchise and building relationships with OEMs, e-commerce companies and electronic product retailers to be present across all touch points for the consumer,” said Pankaj Ghai, managing director of Asia Environmental Partners, in a statement.
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Global smartphone shipments expected to rebound 11% this year
Like countless other industries, mobile phone sales got hit hard in 2020. The industry hit a 10.5% decline for the year, as COVID-19 first decimated the supply and later consumer demand for devices. It was the latest in a rough couple of years for manufacturers, but 2020 hit significantly harder than most.
New numbers from Gartner point to a rebound to pre-2020 levels. The firm is forecasting 1.5 billion devices shipped globally for 2021, amounting to an 11.4% increase across the board. We certainly saw the beginnings of that rebound arrive in Q4 for last year, as declines continued to slow, thanks in no small part to a record quarter for iPhone sales.
That points to the beginnings of a so-called “supercycle” for Apple, which hits a sort of perfect storm. The last few years have seen consumers slow down upgrades, as device prices increased, features were generally less compelling and their existing devices were perfectly fine so as not to warrant a standard two to three year upgrade pattern.
Analysts pointed to 5G as a clear conduit for righting slipping sales numbers early last year, but a global pandemic very much threw a wrench in all of that. If anything, however, the iPhone’s COVID-19-related delay actually contributed to a stellar quarter for the company, both in time for holiday sales and the arrival of multiple vaccines that pointed to some potential return to normalcy.
The long-awaited 5G bump will continue in 2021, according to the new numbers, coupled with a quick push to offer next-gen wireless at an accessible price.
“The growing availability of 5G networks coupled with a higher variety of 5G smartphones starting at $200 will steer demand in mature markets and China,” the firm notes. “Demand in emerging countries will be driven by buyers looking for a smartphone with better specifications and a 5G connectivity as an optional feature. Gartner forecasts sales of 5G smartphones will total 539 million units worldwide in 2021, which will represent 35% of total smartphone sales in that year.”
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Samsung Galaxy S21 Ultra review: Camera refinements are nice, but the price drop’s the thing
The Galaxy S21 is a tank. It’s a big, heavy (8.04 ounces versus its predecessor’s 7.7), blunt instrument of a phone. It’s quintessential Samsung, really — the handset you purchase when too much isn’t quite enough. In fact, it even goes so far as adopting S-Pen functionality — perhaps the largest distinguishing factor between the company’s two flagship lines.
In many ways it — and the rest of the S21 models — are logical extensions of the product line. Samsung hasn’t broken the mold here. But the company didn’t particularly need to. The line remains one of the best Android devices you can buy. It’s a product experience the company is content to refine, while saving more fundamental changes for the decidedly more experimental Galaxy Z line.
Samsung certainly deserves credit for going all in on 5G early. The company was ahead of the curve in adopting next-gen wireless and was among the first to add it across its flagship offerings. 5G became a utilitarian feature remarkably fast — owing in no small part to Qualcomm’s major push to add the tech to its mid-tier chips. In fact, the iPhone 12 may well be the last major flagship that can get away with using the addition of the tech as a major selling point.
With that out of the way, smartphone makers are returning to familiar terrain on which to wage their wars — namely imaging. S-Pen functionality for the Ultra aside, most of the top-level upgrades of this generation come on the camera side of things. No surprise there, of course. The camera has always a focus for Samsung — though the changes largely revolved around software, which is increasingly the trend for many manufacturers.
Image Credits: Brian Heater
There are, however, some hardware changes worth noting. Namely, the new S models represent one of the bigger aesthetic updates in recent memory. I’d mentioned being kind of on the fence about them in my original write up of the news, owing largely to that weird wrinkle of 2020/2021 gadget blogging: not being able to see the device in person. Now that I’ve been toting the product around the streets of New York for several days, I can say definitive that, well, I’m mostly kind of okay with them, I guess.
The big sticking point is that massive contour cut camera housing. Pretty sure I used the word “brutalist” to describe it last time. Having used the product, I’d say it’s fairly apt. There’s something…industrial about the design choice. And it’s really pronounced on the Ultra, which sports four camera holes, plus a laser autofocus sensor and flash. It’s a big, pronounced camera bump built from surprisingly thick metal. I suspect it’s owed, in part, to the “folded” telephoto lens.
Samsung sent along the Phantom Black model. The color was something the company devoted a surprising amount of stage time to during the announcement. It was the kind of attention we rarely see devoted to something as inconsequential as a color finish, outside of some Apple bits. Here’s a long video about it if you’re curious. I don’t know what to tell you. It’s nice. It’s matte black. I do dig the new metallic back; even with Corning on your side, a glass back really feels like an accident waiting to happen.
The curved screen looks nice, per usual, accented well by the round corners. The screen itself is striking — Samsung’s displays always are. The screens on the S21, S21+ and S21 Ultra are 6.2, 6.7 and 6.8 inches, respectively. Those are all unchanged, save for the Ultra, which is, strangely, 0.1 inches smaller than its predecessor. It’s not really noticeable, but is an odd choice from a company that has long insisted that bigger is better when it comes to displays.
Eye Comfort Shield is a welcome addition, adjusting the screen temperature based on time of day and your own usage. If you’ve used Night Shift or something similar, you know the deal — the screen slowly shifts toward the more yellow end of the white balance spectrum, reducing blue light so as to not throw your circadian rhythms out of whack. It’s off by default, so you’ll have to go into settings to change it.
The company has also introduced a Dynamic Refresh Rate feature, which cycles between 46 and 120Hz, depending on the app you’re using. This is designed to save some battery life (a 120Hz along with 5G can be a big power hog). The effect is fairly subtle. I can’t say I really noticed over the course of my usage. I certainly appreciate the effort to find new ways to eke out extra juice.
The new era of Samsung is equally notable for what it left off. The new S models mark the end of an era as the company finally abandons expandable storage (following in the footsteps of the Z line). I mean, I get it. These devices range from 128 to 512GB of storage. For a majority of users, the microSD reader was superfluous. I certainly never needed to use it. Per the company, “Over time, SD card usage has markedly decreased on smartphones because we’ve expanded the options of storage available to consumers.”
Of course, expanding the built-in memory is going to cost you. Mostly, though, it’s always a bit of a bummer to say farewell to a long-time distinguishing factory. Speaking of, the company also ditched the in-box headphones and power adapter, notably deleting some ads in which it mocked Apple for recently doing the same. It’s the headphone jack all over again.
The company offered up a similar sustainability explanation in a recent statement. “We discovered that more and more Galaxy users are reusing accessories they already have and making sustainable choices in their daily lives to promote better recycling habits.” As a consequence, the box is nearly half as thick as those from earlier S lines, for what that’s worth.
As mentioned above, the cameras are remarkably similar to their predecessors, with a few key differences. The S20 Ultra sported an 108-megapixel wide lens (f/1.8), 12-megapixel ultrawide (f/2.2) and 48-megapixel (f/3.5) telephoto (4x zoom), while the S21 Ultra features a 108-megapixel wide (f/1.8), 12-megapixel ultrawide (f/2.2), 10MP (f/2.4) telephoto (3x zoom) and 10MP telephoto (f/4.9) (10x zoom). The dual telephoto lenses are the biggest differentiator.
Image Credits: Brian Heater
The device will switch between telephotos, depending on how much you zoom in. The device performs a lot better than many competing handsets at distances requiring around 10x. Though, while the ability to zoom up to 100x is an extremely impressive thing for a phone to do on paper, the images degrade really quickly at higher levels. At a certain point, the image starts taking on the style of an impressionist painting, which isn’t particularly useful in a majority of cases.
Once Samsung (or whoever) can properly crack the code on translating that noise into signal, it will really be a breakthrough. Still, Zoom Lock is a nice addition in helping to minimize hand shake while zooming. Accidental movements tend to increasing exponentially the tighter you get in on an image. The Super Steady, too, has been improved for video recording.
Portrait mode has been improved. There still tends to be trouble with more complex shapes, but this is a problem I’ve run into with pretty much all solutions. Samsung gets some points here for offering a ton of post-shot portrait editing, from different bokeh levels, to adjusting the focal point to other effects. As with much of the camera software, there’s a lot to play around with.
Other key additions include 8K snap, a nice addition that lets you pull high-res images from a single frame of 8K video. There’s also Vlogger Mode, which shoots from the front and back simultaneously. Someone will no doubt find some social use for this, but it feels a bit gimmicky — one of those features a majority of users will promptly forget about. Additional options are generally a good thing, though the camera software has gotten to the point where there are a ton of menus to navigate.
I get the sense that most users want a way to quickly snap photos and shoot videos. The lower-end S21 entries are great for that. The hardware is strong enough to give you great shots with minimal effort. If you’re someone who really enjoys drilling down on features and getting the best images on-device without exporting to a third-party app, the Ultra is the choice for you. In addition to being a kind of kitchen sink approach, the high-end device is all about choice.
Image Credits: Brian Heater
The addition of S Pen functionality is probably the most notable — and curious — thing the Ultra has going for it. On the face of it, this feels like the latest — and most pronounced — in a series of moves effectively blurring the lines between the company’s two flagships. Perhaps Samsung will make a move to further differentiate the next Note, or maybe the company is content to simply let the device meld over time.
There is one major difference off the bat, of course. Namely the fact that there’s no pen slot on the S21. This means that:
- The stylus is sold separately.
- You need to buy a case with an S Pen holder (also sold separately, naturally) if you’ve got any hope of not losing it.
Image Credits: Brian Heater
I happened to have a Note S Pen lying around and found the experience to be pretty smooth. I’ve been upfront about the fact that I’m not really a stylus person myself, but Samsung’s done a good job building up the software over the years. The S Pen is a surprisingly versatile tool, courtesy of several generations of updates. But I would say if the peripheral is important to you, honestly, just buy a Note.
The components are what you’d expect from a high-end Samsung. That includes the brand new Snapdragon 888 (in some markets, at least), and either 12 or 16GB of RAM and 128, 256 or 512GB of storage on the Ultra. The battery remains the same as last year, at 5,000mAh. In spite of 5G and a high refresh rate, I’ve gotten more than a day and a half of moderate use on a single charge.
In the end, the S21 isn’t a huge change over the S20. It’s more of a refinement, really. But it does represent a big change for Samsung. The company has implemented a $200 price drop across the board for these products. The S21, S21+ and S21 Ultra start at $799, $999 and $1,199, respectively. None are what you would call cheap, exactly, but $200 isn’t exactly insignificant, whether it means easing the blow of getting in on the entry level or taking the pain out of going for a higher-end model.
It’s a clear reflection of a few years’ worth of stagnating smartphone sales, exacerbated by some dire numbers amid COVID. It’s nice to see a company take those issues — and concern around spending $1,000+ on a smartphone — to heart beyond simply offering up a flagship “lite.”
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Daily Crunch: Samsung unveils Galaxy S21 line
Samsung lowers prices with its latest Galaxy S phones, Google completes its Fitbit acquisition and Beyond Meat is coming to Taco Bell. This is your Daily Crunch for January 14, 2021.
The big story: Samsung unveils Galaxy S21 line
Samsung’s new line of phones includes the S21, S21+ and S21 Ultra, priced at $799, $999 and $1,119 respectively, an across-the-board price cut of $200. Brian Heater writes that the Ultra, in particular, “has one very important trick up its sleeve” — namely compatibility with the S Pen.
All three phones are available for pre-order now and start shipping on January 29.
In addition, Samsung announced the Galaxy Buds Pro, which cost $199 and come with a stated five hours of battery life. And it’s launching a Bluetooth locator, dubbed the Galaxy SmartTag.
The tech giants
Google’s Fitbit acquisition is official — This follows regulatory scrutiny on both sides of the pond.
Amazon’s Ring Neighbors app exposed users’ precise locations and home addresses — The bug made it possible to retrieve the location data on users who posted to the app.
Beyond Meat shares soar after inking deal with Taco Bell on new menu items — Taco Bell announced that it would work with Beyond Meat to come up with new menu items due to be tested in the next year.
Startups, funding and venture capital
Medium acquires social book reading app Glose — Glose has been building iOS, Android and web apps that let you buy, download and read books on your devices.
Tiger Global is raising a new $3.75B venture fund, one year after closing its last — Despite being named Tiger Private Investment Partners XIV, this is actually the firm’s thirteenth fund.
Carbyne raises $25M for a next-generation platform to improve emergency 911 responses — The Israeli startup aims to help emergency services get more complete information about callers, and to provide additional telemedicine services.
Advice and analysis from Extra Crunch
Five consumer hardware VCs share their 2021 investment strategies — Investors are generally bullish on at-home fitness startups.
Poshmark prices IPO above range as public markets continue to YOLO startups — This is the late-2020, early-2021 IPO market in action.
Twelve ‘flexible VCs’ who operate where equity meets revenue share — Founders seeking non-dilutive funding: start here.
(Extra Crunch is our membership program, which aims to democratize information about startups. You can sign up here.)
Everything else
Tech and health companies including Microsoft and Salesforce team up on digital COVID-19 vaccination records — The so-called “Vaccination Credential Initiative” includes a range of big-name companies from both the healthcare and tech industries.
2020 was one of the warmest years in history and indicates mounting risks of climate change — 2020 either edged out or came in just behind 2016 as the warmest year in recorded history, according to data from U.S. government agencies.
The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 3pm Pacific, you can subscribe here.
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Samsung’s Galaxy S21 line arrives with camera bumps, price drops and S Pen compatibility
Samsung wasted no time this year. With Mobile World Congress pushed back six or so months, the hardware maker hitched its wagon to the tail end of the CES whirlwind — though unlike its press conference earlier in the week, the company is very much on its own for the latest Unpacked.
And why not? In spite of broader issues with the mobile industry (certainly not helped by the COVID-19 pandemic), the Galaxy line is still very much a draw. People may not be as eager to buy a flagship as they were a couple of years ago, but when they do, it’s frequently a Samsung device.
I tend to save pricing for the end of these kinds of posts, but it really bears mention up front. Samsung’s launching three key iterations of the S21 line today: the S21, S21+ and S21 Ultra. Those are priced at $799, $999 and $1,119 respectively, here in the States. That’s down from $999, $1,199 and $1,399 last year. While it’s true we’re still very much in the flagship price range here, a $200 drop is not insignificant.
Image Credits: Samsung
Rather, it points to a very conscious correction — one that goes beyond simply introducing a budget flagship or flagship lite to appease that segment of the market. Smartphone sales were already lagging before the pandemic, and the routine pricing of flagships above $1,000 was a considerable piece of that. Obviously the pandemic has only exacerbated the situation for myriad reasons, and 5G, which was expected to lead to a sales rebound didn’t move the needle nearly as much as anticipated.
Of course, 5G was a headliner feature for Samsung all the way back in 2019. The company has been all-in with the Galaxy line for a while now, and frankly, the feature is just kind of expected now. Perhaps unsurprisingly, Samsung is going back to imaging as a key differentiator.
Here’s what Mobile head TM Roh has to say about the new handsets:
We are living in a mobile-first world, and with so many of us working remotely and spending more time at home, we wanted to deliver a smartphone experience that meets the rigorous multimedia demands of our continuously changing routines. We also recognize the importance of choice, especially now, and that’s why the Galaxy S21 series gives you the freedom to choose the best device for your style and needs.
I absolutely understand why companies continue to go the “in these challenging times” route with these announcements, though I will say that, for the most part, the notion of device upgrades as a response to COVID-19 is really overstated here, beyond the aforementioned price drop. And I suspect that, with fewer people leaving the house these days, the dream of a smartphone as a primary productivity device has probably dampened of late.
Image Credits: Samsung
Still, the S21 Ultra, in particular, has one very important trick up its sleeve. Samsung is further blurring the line between the Galaxy S and Note by making the Ultra S Pen compatible. The experience will vary to some degree, but users will be able to use the stylus to write and draw on the handset. It’s sold separately and there’s no in-device housing for the pen, though Samsung will be offering a case that will hold it. It will be interesting to see if the company goes out of its way to distinguish the new Note, but it seems equally possible that the lines are simply converging. After all, the S Pen has long been the key distinguishing factor.
The devices also get Ultra-wideband capabilities, which will bring a number of capabilities, including the ability to unlock car doors and AR messages to find lost items. More detail on that soon, no doubt.
Visually, the biggest change here is the camera housing, which gets streamlined. I’m holding off judgement until I see it in person, but the new “Contour Cut” housing feels a bit more brutalist or perhaps industrial than the prior generation. The device also drops the expandable memory. A strong argument could be made that current on-board storage has made microSD redundant for many or most, but it was always a nice little differentiator.
The company has also removed the headphones charging adapter from the box, a move the world saw coming when the company deleted ads ribbing Apple from dropping accessories over what it said were environmental concerns. It’s the headphone jack all over again, because history rhymes.
Hardware-wise, the triple-camera situation is similar. On the S21 and 21+ you get a 12-megapixel ultrawide, 12-megapixel wide and 64-megapixel telephoto with 30x space zoom. The Ultra bumps that up to a 12-megapixel ultra-wide, 108-megapixel wide and a dual-telephoto lens system with 3x and 10x optical zoom. That’s the first time Samsung has offered a dual-telephoto setup. The Ultra also sports improved low-light shooting, courtesy of the Bright Night sensor.
Image Credits: Samsung
Software imaging updates include the ability to pull stills from 8K shooting, improved image stabilization and new modes like “Vlogger view,” which shoots from the front and rear camera simultaneously. I see limited use for that last bit in my own life, but I’m sure folks will find a creative use for it.
The screens measure in at 6.1, 6.7 and 6.8 inches (that last one is a decrease from the S20 Ultra’s 6.9 inches). All sport a 120Hz refresh rate that adapts based on usage. The phones also get the new Eye Comfort Shield, which reduces blue light as the day goes on.
Here in the States, all three phones sport the latest Qualcomm Snapdragon 888. The S21 and S21+ start at 8GB of RAM and 128GB of storage, while the Ultra starts at 12GB and 256GB. The batteries are pretty healthy, clocking in at 4000, 4800 and 5000mAh. They’re all available for pre-order now and start shipping January 29.
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Samsung’s upcycling program is designed to give new life to old tech
In the world of annual refresh cycles, there’s always been a big question mark around what to do with all of the old tech we too readily abandon. There are a number of options for disposing and recycling these objects that often contain rare earth and sometimes harmful material. The concept of upcycling has also become an increasingly popular option — offering a new lease on life for old technology. After all, your three-year-old smartphone may not be the latest and greatest, but that doesn’t mean it’s necessarily worthless.
During this morning’s CES kickoff press conference, Samsung outlined its new Galaxy Upcycling at Home program. For now, we got some pretty broad strokes about the program — and we’ll likely get more information at this Friday’s Galaxy Unpacked event. Here’s what the company had to say: “The new program reimagines the lifecycle of an older Galaxy phone and offers consumers options on how they might be able to repurpose their device to create a variety of convenient IoT tools.”
Examples from the presser include a baby monitor, pet-care sensor for turning on lights remotely and a more abstract “digitally safe home” using Samsung Knox. It will be interesting to see what else the company’s got in store on that front — and certainly there’s something to be said for keeping old tech relevant even after its planned obsolescence.
The other piece of the puzzle is one of the more fun initiatives the company has introduced in recent years, with boxes that can be converted into household objects. The company announced this morning that all of its QLED, UHD TV and audio projects will feature the packaging.
Per Samsung:
As part of an ongoing commitment to eco-consciousness, Samsung is creating products and solutions with sustainability at the core. For example, Samsung’s new Solar Cell Remote Control—made in part with recycled plastic—can be charged via solar or indoor lighting, reducing battery waste.
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