Salesforce
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When Salesforce bought Quip, a document-based, mobile-first collaboration tool for $750 million last September, it may have seemed like an odd purchase, but Salesforce and Quip have been hard at work enhancing the product. Today at the Dreamforce customer conference in San Francisco, the company announced significant updates to the product designed to make it more of a central way to… Read More
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It’s been just over a year since Salesforce introduced Einstein, a set of artificial intelligence technologies that are designed to underlie and enhance the Salesforce product set. Today, at Dreamforce, the company’s enormous customer conference taking place this week in San Francisco, it announced myEinstein, a package of tools it created to help developers and Salesforce… Read More
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The Salesforce product line has always been distinctly horizontal, meaning it’s a general set of tools that can be used across any industry. The company has left it to customers, partners and developers to build industry-specific tools on top of the platform. This began to shift ever so slightly last year when Salesforce took a turn toward the vertical with a set of tools devoted… Read More
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Salesforce and IBM are joining forces again as they attempt to deepen their alliance. The partnership began last March when they agreed to sell each other’s artificial intelligence products, Watson and Einstein. Today’s announcement is all about data integration. Salesforce will be adding the ability to include IBM weather data in Lightning apps, while IBM will enable customers… Read More
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Salesforce reported its second-quarter earnings today, saying it brought in $2.56 billion in revenue on earnings of 33 cents per share. This is a beat on both fronts, but the stock dipped slightly in extended trading after seeing a rather stunning run-up over the course of the year. Read More
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Brands have long been able to search for company mentions on social media, but they’ve lacked the ability to search for pictures of their logos or products in an easy way. That’s where Salesforce’s latest Einstein artificial intelligence feature comes into play.
Today the company introduced Einstein Vision for Social Studio, which provides a way for marketers to search for… Read More
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Salesforce announced an update to its Service Cloud today, which the company says enables non-technical administrators to build a customer service organization with connected services in less than a day. That’s a bold claim, even for the marketing department, but the Service Cloud app builder has been built on top of the Salesforce Lightning development platform and designed to drag… Read More
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Salesforce launched three AI tools for developers today at the TrailheaDX developer conference. These algorithms, which fall under the new Einstein Platform Services, enable third-party developers to add Einstein intelligence to applications built on top of the Salesforce platform. The new services include sentiment and intent analysis and some pretty sophisticated image recognition… Read More
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Salesforce is on a steady climb toward a $10 billion revenue run rate. And while it’s not quite there yet, its recent, nearly $2.4 billion quarter puts it squarely in the neighborhood. According to the company’s CEO, Marc Benioff, Salesforce’s revenue growth results give it “the fastest growth of any top [five] enterprise software company.” It’s clear… Read More
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For years we’ve been hearing about the promise of customer experience management, the notion that you can understand your customer at a highly detailed level and serve them the content, products, services and even ads that matter (or at least make sense) to them.
Today’s marketing software is bringing that idea closer to reality.
But technology is only part of the brand-consumer… Read More
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