Robinhood
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What happens to hot fintech startups that have benefited from a rise in consumer trading activity if regular folks lose interest in financial wagers?
That’s the question facing Robinhood, Coinbase and other trading platforms that have ridden an upward cycle. Each has performed well in recent quarters: Robinhood by securing huge payment-for-order-flow revenues, while Coinbase’s trading fees have proven incredibly lucrative, something we learned when it filed to go public.
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According to recent reporting, the consumer trading frenzy could be slowing: Bloomberg recently noted that options trading volume is slipping, Robinhood’s app store ranking is falling, and some alternative assets are also losing steam. Other reporting from the publication notes that many SPAC shares are underwater while Google trends data indicates falling consumer trading interest, perhaps limiting the inflow of new users for equities-focused apps.
There are other indications that the red-hot speculative consumer market is cooling. Bitcoin is off around 10% in the last week after a blistering rise in recent quarters. Hot stocks like Peloton, once a darling of traders, fell more than 10% yesterday alone.
But looking past price declines and other signals of market chop, volume itself at some well-known exchanges could be falling.
There’s a historical precedent for such declines. Coinbase’s historical revenues, to pick an example, have proved variable based on consumer interest in cryptocurrencies, with the company benefiting from rising demand and trading activity and seeing its top line decline in periods of restrained enthusiasm.
Robinhood and its fellow free trading apps have yet to undergo a similar rise-and-fall in trading volume, I’d reckon. At least of the sort of extreme up-and-down that Coinbase endured after the 2017-2018 bitcoin boom. Our question is, what would happen to Robinhood and its cohorts if the apparent cooling in consumer trading demand continues? Let’s talk about it.
Coinbase was a famously lucrative organization during the 2017-2018 bitcoin boom.
Indeed, we can see from the following chart from its S-1 filing that the company’s monthly transacting users (MTUs) dropped sharply into 2018. The percentage decline from 2.7 million to 800,000 is just over 70%.
Image Credits: Coinbase
And in case you think we’re being rude, we have a related chart from the same SEC filing that shows trading volume falling over the same period, not merely MTUs. We’re not picking a loose proxy to merely infer that trading revenue dipped at Coinbase. We can show it:
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Today Bloomberg reported, and Axios confirmed that Robinhood has filed privately to go public. The well-financed Robinhood is an American fintech company that provides zero-cost trading services to consumers.
Private IPO filings have become common in recent quarters, making Robinhood’s decision to file behind closed doors before showing its numbers to the public unsurprising. That it has filed privately, however, implies that the company is closer to a public debut than we might have anticipated.
Robinhood has long been expected to have a 2021 IPO in its plans. The company has not yet responded to an inquiry from TechCrunch regarding the news of its private IPO filing.
There are several reasons why Robinhood may be interested in a near-term public debut, despite running into controversies in recent quarters. No amount of time in front of Congress, bad PR from a user’s suicide, or settlements with the SEC can change the fact that today’s stock market favors growth, something that the company has in spades. Or that recent IPOs have been rapturously received by public investors as a cohort; it’s a warm time to pursue public-market liquidity.
The company’s revenue expanded greatly in 2020, something that TechCrunch has covered through the lens of Robinhood’s payment for order flow, or PFOF income. The company told Congress that the particular revenue source was the majority of its top line, meaning that PFOF growth is a reasonable comp for the company’s aggregate growth. And as TechCrunch has reported, those numbers rose sharply in 2020, from around ~$91 million in Q1 2020, to ~$178 million in Q2 2020, and ~$183 million and ~$221 million in the third and fourth quarter of last year.
Robinhood also makes money from consumer subscriptions, and other sources.
The fact that Robinhood has filed privately implies that it will go public sometimes soon, though perhaps not quickly enough to get around providing Q1 2021 numbers. More when we get our hands on the filing.
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One of the biggest gripes about investing apps is that they are not acting responsibly by not educating users properly and allegedly letting them fend for themselves. This can result in people losing a lot of money, as evidenced by the number of lawsuits against Robinhood.
Today, an eight-year-old company that has been focused on nothing but financial education is now offering trading and banking services in the U.S..
Over the years, London-based Invstr has built out an educational platform with features such as an investing academy. It’s created a Fantasy Finance game, which gives users the ability to manage a virtual $1 million portfolio so they can learn more about the markets before risking their own money for real. Via social gamification, Invstr has set out to make the educational process fun.
It has also built a community around users so they can learn from each other (something another Robinhood competitor Gatsby is also doing).
Over 1 million users have downloaded the platform globally.
Invstr, according to CEO and founder Kerim Derhalli, is taking a different approach from competitors by offering education and learning tools upfront. And in addition to giving users the ability to make commission-free stock trades, it’s also giving them a way to digitally bank and invest using their Invstr+ accounts “without ever needing to move money from one place to another.”
Invstr takes it all a step further for subscribers who have access to an “Invstr Score,” performance stats and behavioral analytics among other things.
Derhalli said moving in this direction with the company was part of his business plan from day one.
“I think the most powerful trend in the U.S. is self-directed investing,” Derhalli told TechCrunch. “Younger generations have grown up in an app world and they expect to be autonomous and do things for themselves. Many distrust the banking system, and they don’t want to follow in their parents’ footsteps when it comes to banking and finance. We think this is a massive opportunity.”
In the unveiling of its new offerings, Invstr also announced Wednesday that it has closed on a $20 million Series A in the form of a convertible offering. This builds upon $20 million it previously raised across two seed rounds from investors such as Ventura Capital, Finberg, European angel investor Jari Ovaskainen and Rick Haythornthwaite, former global chairman of Mastercard.
Derhalli said he felt compelled to found Invstr after seeing firsthand how a lack of knowledge and confidence can prevent individuals from starting to invest. He worked for three decades in senior leadership roles at Deutsche Bank, Lehman Brothers, Merrill Lynch and JPMorgan before founding Invstr “so that anyone, anywhere could learn how to invest.”
Invstr is offering its new investing services in partnership with Apex Clearing, which formerly provided execution and settlement services to Robinhood. Its digital banking services are being offered through a partnership with Vast Bank. To address the security piece, Invstr said its user data is also protected by technology from Okta.
The company, which also has offices in New York and Istanbul, plans to use the new capital to launch new brokerage and analytics tools and a portfolio builder.
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Welcome back to The TechCrunch Exchange, a weekly startups-and-markets newsletter. It’s broadly based on the daily column that appears on Extra Crunch, but free, and made for your weekend reading. Want it in your inbox every Saturday morning? Sign up here.
Ready? Let’s talk money, startups and spicy IPO rumors.
Not alone, but you might be able to make a lot of progress with the right data in the right hands. And that’s precisely what the startup we’re talking about today is up to.
The Exchange caught up with Terry Myerson and Lisa Gurry this week, the CEO and CMO of Truveta, a young company that wants to collect oodles of data from healthcare providers, anonymize it, aggregate it and make it available to third parties for research.
It’s a big task, but the team behind Truveta has experience with big projects. Myerson is best known for his time one-rung below the top of the Microsoft org chart, where he ran things you might have heard of, like Windows. Gurry was a leader inside that org, most recently working on strategy for the Microsoft Store product.
But now they are at a healthtech data company. How did that come to be? After Myerson left Microsoft he worked with Madrona, the Seattle-area venture capital firm, and the Carlyle Group, a huge investing group with a taste for private equity. A few years later, several former Microsoft co-workers of Myerson had wound up at Providence, a healthcare giant. They reached out to Myerson around when COVID-19 was first locking down the United States. The former Microsoft exec agreed to take part in a few calls, but didn’t formally join them as he was stuck at home.
During that time he learned that Providence had put together a white paper concerning the idea that Truveta would become, that by collecting data from healthcare providers a dataset of sufficient size and diversity could be compiled to allow research of all sorts to leverage it. Myerson got stuck on the concept, later founding the company. Then he called up some former colleagues, including Gurry, to help him build it.
Truveta has around 50 people today and will scale to around 100 this year, Myerson said.
Questions abound in your head, I’m sure. Things are still early at Truveta, but the company announced last week that it has signed up 14 healthcare providers to help with its data goals. Those firms are also investors in the company (Myerson put in capital in as well).
I was curious about the company’s business plan. Per Myerson, Truveta will charge different rates depending on who wants to access its data. As you can imagine, commercial entities will pay a different price than an independent researcher.
Next for Truveta is getting more data, locking down its internal data schema, collecting feedback from researchers and, later, approaching commercial access.
Healthcare in America is inequitable — something that the pair of Truveta executives stressed during our call — thus giving the company a huge market to improve and make less racist and sexist.
It was a bit odd to talk to Myerson and Gurry about their startup. In the past I’d chatted with them about some of Microsoft’s largest platforms. Let’s see how fast they can transform Truveta from an idea I can’t help but dig, to a company that is a viable commercial concern. And then how big they can grow it.
A lot has happened in the past few days that we couldn’t get to. Adyen’s earnings, for example. The European payments platform reported H2 revenues of €379.4 million, up 28% compared to the year ago half-year. And from that it reported EBITDA of €236.8 million. Who said fintech can’t be profitable? (Note: Adyen’s results are required reading if you care about Stripe’s valuation and future public offering.)
And there were some rounds that also fell through our fingers. Investments like CloudTalk’s recent $7.3 million Series A. The Slovakia-based startup previously raised a $1.6 million seed round in 2019. The startup, as its name suggests, offers cloud telephony services to call centers.
We suspected that CloudTalk probably had a pretty good year in 2020 thanks to global growth in remote work. It did. In an email, CloudTalk said that it has not seen “Zoom-like [growth] figures” but that in 2020 demand for its services “exceeded [its] expectations.” That helps explain its latest round.
The Exchange was also curious if the company had a perspective on subscription pricing versus consumption pricing, a rising topic amongst software dorks such as myself (more to come on this next week with notes from Appian, Fastly and others). Per the company, CloudTalk charges “for both seats and for usage,” making it a hybrid company from a pricing perspective. CloudTalk called its pricing setup “a good balance for both parties because customers like to know what they are going to be paying ahead of time.”
It’s a startup to keep in mind. As is Zolve, a globally themed neobank with a focus on helping expats have a working financial world. I couldn’t get to it, but TechCrunch wrote it up. More here.
And in case you didn’t have time to watch television during work the last few days let’s talk about Robinhood. Which enjoyed a Congressional hearing this week that was mostly dull apart from some notes on the fintech giant’s business model.
Finally, it was a busy week for crowded startup niches. There was more money for OKR startups, leading to our question about VCs putting capital into related companies in the future. Public also raised several hundred million dollars. Because why not. And low-code player OutSystems raised $150 million to round out the group. It was one hell of a week.
I will leave you with a few data points. First, that Clubhouse’s metrics are finally starting to match the hype around the product. People are showing up in droves, pushing its total download figures over the 10 million mark.
And in news that I missed, Substack crossed the 500,000 subscriber mark. That’s impressive!
And to close, a Chicago-based, home-focused insurtech startup called Kin crossed the $10 billion “total insured property value” mark this week. The Exchange reached out, asking the company about its economics. After all it’s not hard to run up premium volume if you are selling dollars for 50-cent pieces.
Ruth Awad from the company responded that her company’s “ loss rate is 53% and our gross margins are 32%.” Not bad at all. Given how quickly insurtech has gone from experiment to public-success, Kin is a company to keep tabs on.
Wrapping, please make sure to support your local heavy metal band this weekend,
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The day before Robinhood goes under the the Congressional hammer, domestic rival Public.com announced this morning that it has closed a $220 million funding round at a $1.2 billion valuation. News of the round was first broken by TechCrunch. Further reporting colored in the lines concerning the investment’s size and valuation range.
Confirming the funding news today, Public added a fresh metric to the mix, namely that it has reached one million members – over the course of just 18 months post-launch, the company was quick to point out.
That means that Public’s backers – its latest round was put together by prior investors, including Greycroft, Accel, Tiger Global, Inspired Capital and others – values the company at around $1,200 per current “member.” Whether or not that feels rich, we leave to you to decide.
But with rising interest in the savings and investing space – some data here — and Robinhood’s revenues growing to a run rate of more than $800 million in Q4 2020 and looking even better at the start of 2021, it’s not hard to see why investors are backing Public. It’s even easier if you believe that Robinhood’s brand has undergone material harm from its woes during the GameStop saga.
The pair, along with a host of other fintech services that offer savings and investing products, have been buoyed by a secular shift in banking away from the physical world (in-person shopping, bank branches, plastic cards) to the digital (neo-banks, ecommerce, virtual cards). Robinhood shook up the trading world with zero-cost investing, fitting neatly into the mobile and virtual banking future that is being built. And Public has taken that model a step further by dropping payment for order flow (PFOF), a method revenue generation in which companies like Robinhood get a small fee for sending their users’ trades to one particular market maker or another.
TechCrunch recently joked that it seems like “there is infinite money for stock-trading startups,” in light of the anticipated Public round, which has now has arrived. Let’s see who is next to take home a big check.
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Welcome back to The TechCrunch Exchange, a weekly startups-and-markets newsletter. It’s broadly based on the daily column that appears on Extra Crunch, but free, and made for your weekend reading. Want it in your inbox every Saturday morning? Sign up here.
Ready? Let’s talk money, startups and spicy IPO rumors.
Earlier this week TechCrunch broke the news that Public, a consumer stock trading service, was in the process of raising more money. Business Insider quickly filled in details surrounding the round, that it could be around $200 million at a valuation of $1.2 billion. Tiger could lead.
Public wants to be the anti-Robinhood. With a focus on social, and a recent move away from generating payment for order flow (PFOF) revenues that have driven Robinhood’s business model, and attracted criticism, Public has laid its bets. And investors, in the wake of its rival’s troubles, are ready to make it a unicorn.
Of course, the Public round comes on the heels of Robinhood’s epic $3.4 billion raise, a deal that was shocking for both its scale and speed. The trading service’s investors came in force to ensure it had the capital it needed to continue supporting consumer trades. Thanks to Robinhood’s strong Q4 2020 results, and implied growth in Q1 2021, the boosted investment made sense.
As does the Public money, provided that 1) The company is seeing lots of user growth, and 2) That it figures out its forever business model in time. We cannot comment on the second, but we can say a bit about the first point.
Thanks not to Public, really, but M1 Finance, a Midwest-based consumer fintech that has a stock-buying function amongst its other services (more on it here). It told TechCrunch that it saw a quadrupling of signups in January as compared to December. And in the last two weeks, it saw six times as many signups as the preceding two weeks.
Given that M1 doesn’t allow for trading — something that its team repeatedly stressed in notes to TechCrunch — we can’t draw a perfect line between M1 and Public and Robinhood, but we can infer that there is huge consumer interest in investing of late. Which helps explain why Public, which is hunting up a way to generate long-term incomes, can raise another round just months after it closed a different investment.
Our notes last year on how savings and investing were the new thing last year are accidentally becoming even more true than we expected.
As the week came to a close, Coupang filed to go public. You can read our first look here, but it’s going to be big news. Also on the IPO beat, Matterport is going out via a SPAC, I chatted with Metromile CEO Dan Preston about his insurtech public offering this week that also came via a SPAC, and so on.
Oscar Health filed, and it doesn’t look super strong. So its impending valuation is going to test public traders. That’s not a problem that Bumble had when it priced above-range this week and then skyrocketed after it started to trade. Natasha and I (she’s on Equity, as well) have some notes from Bumble CEO Whitney Wolfe Herd that we’ll get to you early next week. (Also I chatted about the IPO with the BBC a few times, which was neat, the first of which you can check out here if you’d like.)
Roblox’s impending public debut was also back in the news this week. The company was a bit bigger than it thought last year (cool), but may delay its direct listing to March (not cool).
Near to the IPO beat, Carta started to allow its own shares to trade recently, on the back of news that its revenues have scaled to around $150 million. Not bad Carta, but how about a real IPO instead of staying private? The company’s valuation more than doubled during the secondary transitions.
And then there were so very many cool venture capital rounds that I couldn’t get to this week. This Koa Health round, for example. And whatever this Slync.io news is. (If you want some earlier-stage stuff, check out recent rounds from Treinta, Level, Ramp and Monte Carlo.
And to close, a small callout to Ontic, which provides “protective intelligence software” and said that its revenue grew 177% last year. I appreciate the sharing of the numbers, so wanted to highlight the figure.
Wrapping this week, I have a final bit for you to chew on from Mark Mader, the CEO of Smartsheet, a public company — former startup, it’s worth noting — that plays in the no-code, automation and collaboration markets. That’s a rough summary. Anyhoo, I asked Mader about no-code trends in 2021, as I have my eyes on the space. Here’s what he wrote for us:
If you thought the sudden shift to remote work sped up corporate America’s shift to digital, you haven’t seen anything yet. Digital transformation is going to accelerate even more rapidly in 2021. Last year, the workforce was exposed to many different types of technology all at once. For example, a company may have deployed Zoom or DocuSign for the first time. But much of this shift involved taking analog processes like meetings or document signing and approval and bringing them online. Things like this are merely a first step. 2021 is the year the companies will begin to connect large-scale digital events to infrastructure that can make them automated and repeatable. It’s the difference between one person signing a document and hundreds of people signing hundreds of documents, with different rules for each one. And that’s just one example. Another use case could involve linking HR software to project management software for automated, real-time resource allocation that allows a company to get more out of both platforms, as well as its people. The businesses that can automate and simplify complex workflows like these will see dramatically improved efficiency and return on their technology investments, putting them on the path to true transformation and improved profitability.
We shall see!
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Public.com, a social-focused free stock trading service, is nearing the close of a Series D just two months after raising a $65 million Series C, sources familiar with the matter told TechCrunch.
The San Francisco-based fintech aims to give people the ability to invest in companies using any amount of money, with a focus on community activity over active trading. It competes with Robinhood, M1 Finance and other American fintech companies that offer consumers a way to invest in equities with low or zero fees.
Public.com apparently got a flurry of investor interest over the past couple of weeks after Robinhood found itself in hot water and essentially raised $3.4 billion in a matter of days to help get itself out of a mess.
That new capital came at a challenging time for the unicorn, which could pursue an IPO this year. And some investors reportedly want a piece of rival Public.com’s pie.
One source told TechCrunch that many of those offering term sheets believe there could be “a mass exodus from Robinhood” and want a way to capture that value.
Public recently shook up its business model, moving from generating revenue from order flow payments, a key way that Robinhood monetizes, to collecting tips from users in exchange for executing their orders. Payment for order flow, or PFOF, has become a touchstone in the debate surrounding low-cost trading platforms, and how users may pay for their transactions if not in direct fees.
Investors betting on Public, then, would be placing a wager on not merely future user growth, but the startup’s ability to monetize effectively in the future.
The sources for this story were granted anonymity due to the sensitivity of the discussions.
Public grew quickly in 2020, expanding its user base by a multiple of 10 since the start of the year.
Co-founder Leif Abraham told TC’s Alex Wilhelm in December that the company’s growth has been consistent instead of lumpy, expanding at around 30% each month. The co-founder also stressed that most of Public’s users find its service organically, implying that the startup’s marketing costs have not been extreme, nor its growth artificially boosted.
We don’t know yet how much Public is raising in its Series D, or who all is investing. Public has not responded to multiple requests for comment. VC firm Accel — which led its Series A, B and C rounds — also declined to comment. But we’ll definitely report details as we get them.
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Hello and welcome back to Equity, TechCrunch’s venture capital-focused podcast, where we unpack the numbers behind the headlines.
Natasha and Danny and Alex and Grace were all here to chat through the week’s biggest tech happenings. The good news is that we managed to fit it all into a single episode this week. The bad news is that that means the show is pretty long. Sorry about that!
So, what took us so much time to get through? All of this:
And somehow we still have another entire day before the week is up! So much for 2021 calming down after 2020’s storms.
Equity drops every Monday at 7:00 a.m. PST and Thursday afternoon as fast as we can get it out, so subscribe to us on Apple Podcasts, Overcast, Spotify and all the casts.
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Soon all tech news will be fintech news, all fintech news will be trading platform news and all trading platform news will concern the business mechanics of such services.
So, after looking into Robinhood’s fourth-quarter payment for order flow (PFOF) revenues this morning, we’re back with a related story. This time, however, we’re talking about Public.
Public, like Robinhood, is a zero-cost trading service. Its founders have worked to build a community-first platform, including offering ways to let groups chat about their investments.
And like Robinhood, Public has seen its growth skyrocket in recent days. Company representatives told TechCrunch today it was seeing “steady ~30%” month-over-month growth until Thursday, when “new user signups went up 20x.”
Both share strong backing from investors: Robinhood raised billions in new capital this week to ensure it has enough cash to meet clearinghouse deposit requirements. It managed to do so in part because its Q4 2020 numbers show that its PFOF business is ticking along nicely.
Public, flush with a recent $65 million Series C, took a different tack this morning and announced it would “stop participating in the practice of Payment for Order Flow.”
To which we say … all right.
On one level, this is neat. Public is not going to sell its order flow to market makers for fees. That’s good for users, but how will it make up the lost revenue? Tips, which will prove an interesting experiment in monetization.
TechCrunch asked the company if it believes tips will compensate for PFOF revenue, to which founders Leif Abraham and Jannick Malling replied via email that they were “optimistic that the difference will be offset by the optional tipping feature.”
However, dropping payment for order flow is only so brave a move from Public. After all, Public was not making Robinhood-level amounts of fetti from its PFOF business. Indeed, as we wrote when Public raised its Series C:
Before chatting with Public, I dug into its trading partner Apex’s filings to learn about its payment for order flow results from its recent filings. The resulting sums are somewhat modest for Apex’s collected clients. This means that Public’s revenue metrics, a portion of the aggregate sums, are even more unassuming.
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Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy.
The app industry continues to grow, with a record 218 billion downloads and $143 billion in global consumer spend in 2020. Consumers last year also spent 3.5 trillion minutes using apps on Android devices alone.
And in the U.S., app usage surged ahead of the time spent watching live TV. Currently, the average American watches 3.7 hours of live TV per day, but now spends four hours per day on their mobile devices.
Apps aren’t just a way to pass idle hours — they’re also a big business. In 2019, mobile-first companies had a combined $544 billion valuation, 6.5x higher than those without a mobile focus. In 2020, investors poured $73 billion in capital into mobile companies — a figure that’s up 27% year-over-year.
This week, we’re taking a look at the biggest news in the world of apps, including how the GameStop frenzy impacted trading apps, as well as how Apple’s privacy changes are taking shape in 2021, and more.
Image Credits: TechCrunch
Was there really any other app news story this week, beside the GameStop short squeeze? That a group of Reddit users took on the hedge funds was the stuff of legends, even if the reality was that Wall Street likely got in on both sides of the trade. Whether you found yourself in the camp of admiring the spectacle or watching the train wreck in horror (or both), what we witnessed — at long last, I suppose — was the internet coming for the stock market. The GameStop frenzy upended the status quo; it rattled the traditional ways of doing things — much like what the internet has done to almost everything else it touches — whether that’s publishing, media, creation, politics, and more.
“This is community,” explained Reddit founder Alexis Ohanian, in an interview on AOC’s Twitch channel on Thursday.
“This is something that spans platforms and the internet, especially in the last 10 years — in particular social media and smartphone ubiquity. All these things have connected us in real-time ways to organize around ideas, around concepts,” he continued. “We seek out those communities. We seek out that sense of identity. We seek out that sense of connection. And the internet supercharges it because of scale,” he said. “I think one of the byproducts of where I think it continues to go is more of a push towards decentralization and more of a push toward individuals being able to take ownership — even individuals being able to get access — to do the same things that institutions, historically, had a monopoly on,” Ohanian noted.
Trading app Robinhood and social app Reddit, home to the WallStreetBets forum driving the GameStop push, immediately benefitted from the community-driven effort to squeeze the hedge funds — and jumped to the top of the App Store.
But Robinhood’s subsequent failure to be transparent as to why it was forced to stop customers from buying the “meme” stocks, like GameStop and others (it needed more cash), quickly damaged its reputation. Some investors have now sued for their losses. Others started petitions. And even more began downranking the app with one-star reviews, which Google then removed.
Other trading apps have gained not only during the frenzy itself, but also after, as Robinhood users looked for alternative platforms after being burned by the free trading app.
As of Friday, Robinhood remained at No. 1 on the App Store, but is now being closely trailed on the Top Free iPhone apps chart by No. 2 Webull, No. 6 Fidelity, No. 7 Cash App, No. 12 TD Ameritrade and No. 15 E*TRADE, among others.
Crypto apps are also topping the charts, as users realize the potential of collective action in markets not yet dominated by the billionaires. Coinbase popped to No. 4, while Binance-run apps were at No. 9 and No. 19, Voyager was No. 23 and Kraken No. 24.
In addition, forums where traders can join communities are also continuing to do well, with Reddit at No. 3, Discord at No. 14 and Telegram at No. 28, as of the time of writing.
Image Credits: Jaap Arriens/NurPhoto via Getty Images
Google failed to meet its earlier promised deadline of rolling out privacy labels to its nearly 100-some iOS apps. Its initial estimate followed suggestions (aided by Apple’s typical quiet confirmations to press), that Google had been struggling over how to handle the privacy issues the updates would reveal. This week, Google again said its labels were on the way. But now, it’s not making any specific promises about when those labels would arrive. Instead, the company just said the labels would roll out as Google updated its iOS apps with new features and bug fixes, rather than rolling out the labels to all its apps at once.
However, some Google apps have been updated, including Play Movies & TV, Google Translate, Fiber TV, Fiber, Google Stadia, Google Authenticator, Google Classroom, Smart Lock, Motion Stills, Onduo for Diabetes, Wear OS by Google and Project Baseline — but not Google’s main apps like Search, YouTube, Maps, Gmail or its other productivity apps.
Image Credits: Apple (livestream)
Apple announced this week its tracking restrictions for iOS apps are nearing arrival. The changes had initially been pushed back to give developers more time to make updates, but will now arrive in “early spring.”
Once live, the previous opt-out model for sharing your Identifier for Advertisers (IDFA) will change to an opt-in model, meaning developers will have to ask users’ permission to track them. Most users will likely say “no,” and be annoyed by the request. Users will also be able to adjust IDFA sharing in Settings on a per-app basis, or on all apps at once.
Facebook has already been warning investors of the ad revenue hit that will result from these changes, which it expects to see in the first quarter earnings. It may also be preparing a lawsuit. Google, meanwhile, said it would be adopting Apple’s SKAdNetwork framework and providing feedback to Apple about its potential improvements.
For years, Apple has been laying the groundwork to establish itself as the company that cares about consumer privacy. And it’s certainly true that no other large tech company has yet to give users this much power to fight back against being tracked around the web and inside apps.

But this is not a case of Apple being the “good guy” while everyone else is “bad” — because the multi-billion-dollar ad industry is not that simple. With a change to its software, Apple has effectively carved out a seat at the table for its own benefit.
What many don’t realize is that Apple watches what its users do across its own platform, inside a number of its first-party apps — including in Apple Music, Apple TV, Apple Books, Apple News and the App Store. It then uses that first-party data to personalize the ads it displays in Apple News, Stocks and the App Store.
So while other businesses are tracking users around the web and apps to gain data that lets them better personalize ads at scale, Apple only tracks users inside its own apps and services. (But there sure are a lot of them! And Apple keeps launching new ones, too.)
With the new limits that impact the effectiveness of ads outside of Apple’s ecosystem, advertisers who need to reach a potential customer — say, with an app recommendation — will need to throw more money into Apple-delivered advertising instead. This is because Apple’s ads will be capable of making those more targeted, personalized and, therefore, more effective recommendations.
Apple says it will play by the same rules that it’s asking other developers to abide by. Meaning, if its apps want to track you, they’ll ask. But most of its apps do not “track” using IDFA. Meanwhile, if users want to turn off personalized ads using Apple’s first-party data, that’s a different setting. (Settings –> Privacy –> scroll to bottom –> Apple Advertising –> toggle off Personalized Ads). And no, you won’t be shown a pop-up asking you if that’s a setting you want on or off.
Apple, having masterfully made its case as the privacy-focused company — because wow, isn’t adtech gross? — is now just laying it on. Apple CEO Tim Cook this week blamed the adtech industry for the growth in online extremism, violent incitement (e.g. at the U.S. Capitol) and growing belief in conspiracies, saying companies (cough, Facebook) optimized for engagement and data collection, no matter the damage to society.
Image Credits: Sensor Tower
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Image Credits: Opal
Opal offers a digital well-being assistant for iPhone that allows you to block distracting websites and apps, set schedules around app usage, lock down apps for stricter and more focused quiet periods and more. The service works by way of a VPN system that limits your access to apps and sites. But unlike some VPNs on the market, Opal is committed to not collecting any personal data on its users or their private browsing data. Instead, its business model is based on paid subscriptions, not selling user data, it says. The freemium service lets you upgrade to its full feature set for $59.99/year.
Image Credits: Charlie
Founded by a former mobile game industry vet, Charlie “gamifies” getting out of debt using techniques that worked in gaming, like progress bars, fun auto-save rules that can be triggered by almost any activity, celebrations with confetti and more. The app plans to expand into a fuller fintech product in time to help users refinance debt at a lower rate and bill pay directly from the app.
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