Pokémon Go
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Pokémon Go gets a big revenue boost from its special Halloween event
Pokémon Go had its first special in-game event this Halloween, and the results are promising for people hoping Niantic will run more in the future: Revenue was up 2.3 times from the week before, according to app analytics firm SensorTower, and daily revenue on October 29, in the middle of the event, was at its highest overall level since September 10, according to analytics provider App… Read More
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Pokémon Go’s first ever in-game event ups the candy count for Halloween
Pokémon Go players will get the chance to participate in the game’s first ever in-game event this Halloween, starting Wednesday October 26 and running through November 1. The event will feature higher encounter rates for spooky Pokémon, including Drowzee, Zubat, Gastly, Gengar, Golbat, Haunter and Hypno, and trainers will also get more candy for catching, buddy training and… Read More
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China overtakes the U.S. in iOS App Store revenue
China has now overtaken the U.S. to become the largest market in the world for App Store revenue, according to a new report out this morning from app intelligence firm App Annie. The country earned over $1.7 billion in Q3 2016, which puts it ahead of the U.S. by over 15 percent. The U.S. had been the number one iOS market since 2010, the report notes. Today, Chinese consumers spend more than… Read More
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Gotcha! Norwegian prime minister caught playing Pokémon GO during parliamentary debate
Pokémon GO fever may be receding in the U.S., but in Norway it’s still raging. The country’s prime minister, Erna Solberg, was caught red-handed playing the game in parliament. Pokémon will come to Nintendo’s category-busting NX console
Surprising no one, The Pokémon Company’s CEO Tsunekazu Ishihara told the WSJ in an interview that Pokémon games will appear on Pokémon’s upcoming console, which is codenamed the “NX” and which Nintendo says is launching around March 2017. It’s not clear whether Pokémon games will be available for NX in time with launch, but assurance that the maker of the… Read More
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Pokémon Go will “likely” come to Android Wear
Pokémon Go will come to Android Wear, it seems. At TechCrunch Disrupt SF this afternoon, John Hanke, CEO of Niantic Labs – the company behind the most viral and profitable mobile game of all time – confirmed that his team will look into bringing game to other mobile platforms which are interesting in terms of both gameplay and mobility. Asked specifically if Android Wear was on… Read More
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Pokémon Go becomes the fastest game to ever hit $500 million in revenue
Pokémon Go has achieved a number of records since its debut – the most downloaded app in its first week ever and the fastest to reach 50 million installs on Google Play, for example – but now you can add one more to the list: the fastest game to reach $500 million in revenue. According to a new report from App Annie, Pokémon Go has now surpassed $500 million in worldwide… Read More
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Pokémon Go lands Japanese mobile operator SoftBank as sponsored location
There may be a debate about whether we’ve reached peak Pokémon Go for gamers, but the hit title is just getting started with brands. That’s because Japanese mobile operator SoftBank is the latest company to sign up to be a “sponsored location” inside the game. The monetization promise and pitfalls of Pokémon Go
Pokémon Go has been downloaded more than 100 million times since its July debut, making it the biggest-growing mobile game ever. Naturally, the phenomenon has drawn much commentary about what this means for marketing, but I am more interested in what it teaches us about making money. Read More
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Pokémon Go is boosting competitor in-app purchase revenue, too
While Pokémon Go is definitely the primary benefactor of its own success, that doesn’t mean it’s hurting its competition in the mobile gaming space. New data from mobile commerce provider DOCOMO Digital has found that in fact, the Google Play Store’s top four grossing apps have seen a 10 percent increase in overall revenue from their games in Europe since the debut of… Read More
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