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Spotify launches a dedicated Kids app for Premium Family subscribers
In a move to boost family subscriptions to its app, Spotify this morning announced the launch of a dedicated Kids application which allows children three and up to listen to their own music, both online and offline, as well as explore playlists and recommendations picked by experts, and more. The music selection is also filtered so songs won’t have explicit content.
The launch is a first in the online music streaming space, where kids on parents’ music plans typically sign in through the same app — just with a different login. But Spotify believes children deserve their own space, where the music they listen to is available in an ad-free environment, where they won’t accidentally encounter lyrics that parents disapprove of, and where content is hand-curated by editors.
Spotify Kids, essentially, is a set of hand-picked playlists across categories.
The app includes categories like Movies & TV, top hits, Activities (bedtime, homework, playtime, etc.), genres, seasonal, Spotify Originals, artist/groups, and Stories.
The playlists are all programmed by human editors, not algorithms, and are chosen by way of a set of guidelines about what’s appropriate for children.
The editors, Spotify says, have backgrounds from some of the most well-known brands in the children’s entertainment business, including Nickelodeon, Disney, Discovery Kids, Universal Pictures, Public Service (Sweden), and BookBeat (a family and kids-oriented audio streaming service).
The new app isn’t just for the preschool set. Instead, it can grow with the kids as they get older — but still aren’t ready for the parents’ application yet.
In the younger kids’ version, children can listen to things like singalongs, lullabies, and soundtracks aimed at little kids. Older users have access to tracks and playlists of their own, including some popular tracks, that are appropriate and relevant for their age group. Parents will select their child’s age group upon launch.
In time, Spotify will expand the app with more content — including stories, audiobooks, and podcasts — and build enhanced parental settings and controls that allow parents to customize the Kids app further.
The new app also looks nothing like the main app — it’s colorful and bright, and has a look and feel that varies by the kids’ age group. For example, the younger kids see artwork that’s softer and character-based, while older kids have a more detailed experience.
“Spotify is committed to giving billions of fans the opportunity to enjoy and be inspired by music and stories and we’re proud that this commitment now includes the next generation of audio listeners,” said Spotify’s Chief Premium Business Officer Alex Norström. “We are excited to be expanding the Spotify Premium Family experience with a dedicated app just for our youngest fans. Spotify Kids is a personalized world bursting with sound, shape and color, where our young listeners can begin a lifelong love of music and stories.”
The launch of the Kids app follows Spotify’s surprise earnings success this week, where it beat Wall St. estimates with net income of 241 million euros ($267.34 million), or 36 cents per share. Analysts had expected a loss of 29 cents per share.
The company also added 5 million new subscribers in the quarter to reach 113 million paying premium subscribers — up 26 million from the year-ago quarter.
Today, a Spotify Premium plan costs slightly more than a regular Premium account ($14.99 vs. $9.99 in the U.S., respectively). But many parents often just share their account with the whole family — often ruining their recommendations and special features, like Spotify Wrapped, along the way. A Kids app is a good incentive to convince customers to upgrade, as it’s not only solving those problems but also giving kids a safer, more curated experience within the larger music ecosystem.
There’s another incentive for Spotify to separate out Kids’ listening into its own space: targeted advertising. While the Premium experience has typically been ad-free, a new product lets artists buy a full-screen ad about their new music release and show it to interested users, based on listening history — even if they’re Premium subscribers.
This isn’t the first move Spotify has made in recent months to better cater to families. The company this summer launched a dedicated streaming hub in partnership with Disney, where families could find favorite songs, playlists and soundtracks. It also added parental controls to Premium Family accounts soon after, and launched a special “family mix” with songs everyone can agree on.
Spotify Kids is initially available in beta, while Spotify works to refine the experience based on additional insights gained from use as well as parents‘ feedback. It requires a Premium Family plan to use.
The app is immediately available today in Ireland on iOS and Android, but is rolling out to all markets, the company says.
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Get ready to see more looping videos on Spotify, as Canvas launches into beta
Spotify is opening up its Canvas feature to more artists, the company announced this morning, which means you’ll see a lot more of those looping videos on the app starting soon. The feature has been in limited testing before today with select artists. When available, you don’t just see the album artwork behind the player controls — you see a moving, visual experience that plays in a short loop.
So far, Canvas has had mixed reviews from Spotify users. Some find the looping imagery distracting, while others simply prefer seeing the album art. Some people seem to like the feature. But others only like it with certain content and artists.
The challenge is in designing a video loop that works well. That means it shouldn’t be an attempt to try to lip sync to a part of a song. It shouldn’t include intense flashing graphics or text, nor should it distract people from being able to see the player controls and track information.
Spotify also suggests trying to tell a full story in the loop rather than just drastically trimming a music video down to the time allotted (three to eight-second clips). Other recommended Canvas experiences are those that help develop the artists’ persona across their profile and tracks, or those that are updated frequently. Billie Eilish, for example, uses the feature to share animated versions of fan art.
Since launching, Canvas has been seen by millions of users, Spotify says. But the company seems to acknowledge the impact varies, based on how the Canvas is designed. When it works, it can “significantly increase” track streams, shares and artists page visits. But Spotify didn’t say what happens when the feature fails to engage fans.
However, based on social media discussions about the feature and how-to guides detailing how to turn the thing off, it would seem that some users choose to opt out of the experience entirely.
Today, Spotify says Canvas will no longer be limited to select artists, as it’s opening more broadly to artists in an expanded beta. With the beta, Spotify hopes artists will treat Canvas as a critical part of their release strategy, and will continue to use it across their catalog.
“It’s a way to get noticed and build a vision — and an excellent way to share more of who you are with your listeners, hopefully turning them into fans,” the company writes in an announcement. “The goal is for you to have richer ways to express yourself and to allow listeners to engage with you and your music even more deeply. We’re continuing to work on additional features, as well as more tools and metrics to help you better understand how your art is reaching your audience,” the company says.
It’s hard not to comment on the timing of this launch. At the end of September, Google announced that YouTube Music would not be preinstalled on new Android devices, taking the place of Google Play Music. With YouTube Music, streamers gain access to a visually immersive experience where they can watch the music videos, not just listen to the audio, if they prefer.
Spotify, however, has traditionally been a place to listen — not to watch. That’s not to say there aren’t music videos on Spotify, they’re just not well-highlighted by the app nor a core part of the Spotify experience.
The company says it’s now sending artists their invites to join the beta. Those who haven’t received the invite can instead make a request to be added here.
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YouTube Music is launching three new personalized playlists
YouTube Music is preparing to better challenge Spotify and others with the launch of three new personalized playlists — Discover Mix, New Release Mix and Your Mix — said YouTube Chief Product Officer Neal Mohan in an onstage interview this morning at TechCrunch Disrupt SF 2019.
Discover Mix, YouTube Music’s version of Spotify’s Discover Weekly, had already been spotted in the wild back in September. But it wasn’t yet broadly available. The other two hadn’t yet launched.
“Our YouTube Music app has been out now for a couple of years, we’ve launched the YouTube Premium service and the app and now 71 different countries,” noted Mohan. “And as we’ve rolled it out, we’ve gotten lots of feedback from our users about what they’d love to see,” he continued. “And one of the things that they tell us repeatedly is, they love the fact that, through a combination of things like machine learning and human beings that are music lovers, we put all this great music in front of our users in the YouTube Music app,” he said.
According to Mohan, the Discover Mix will focus on helping users uncover new artists and music they might like, including tracks from artists you’ve never listened to before as well as lesser-known tracks from artists you already love.
The playlist takes advantage of your historical listening data on YouTube Music and on YouTube, he said.
New Release Mix, meanwhile, is YouTube Music’s version of Spotify’s Your Release Radar, and features the most recent release from your favorite artists.
Finally, Your Mix is a playlist that combines the music you love with songs you haven’t heard yet but will probably like, based on your listening habits.
The mixes will be updated weekly, and will be made available to all users worldwide, where they’ll be found on the “Mixed for You” shelf on the home screen, or by searching in the app.
All three will launch sometime later this month, but YouTube doesn’t have an exact date.
The additions arrive at a time when Google is preparing to transition its Google Play Music users over to YouTube Music, which makes it a much bigger threat to existing music streaming services, including Spotify, Apple Music, Amazon Music, Pandora and others.
While YouTube Music hasn’t yet replaced Play Music entirely or shut down the older app, it did just make YouTube Music the default music app that ships with new Android devices, instead of Google Play Music.
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Pandora puts its personalization powers to work in a revamped app
Pandora is doubling down on personalization and revamping its app in order to better compete with rivals like Spotify and Apple Music. Today, the company is introducing a new mobile experience that includes a dedicated “For You” tab where a continually updated feed of content is presented to users, including both music and podcast recommendations (and more). This content is personalized to the individual, based on factors like the day of the week, the time of day and Pandora’s predictions about your mood, among other things.
The new personalized feed will also help the company to better showcase more of its exclusive content — like its music-and-podcast combos, called “Pandora Stories,” for example. Or the dozens of SiriusXM talk shows that became Pandora podcasts following its acquisition.
“Our listeners have told us that they love the utility of Pandora — it’s drop-dead easy, it works, it knows me, it’s really simple,” explains Pandora’s Chief Product Officer Chris Phillips. “But what they haven’t been able to understand and have easy enough access to is all the content and programming that we have available on Pandora — the new content, new programming and the unique content that you can’t get other places,” he says.
The For You tab aims to change that by turning Pandora’s personalization capabilities onto its broader catalog and exclusives, then crafting a scrollable feed with dozens of ways to listen.
Here, you’ll be able to tap into Pandora Modes, for example, which is a new way to listen to Pandora Stations. The feature was previously available on the web, and has now come to mobile for the first time with today’s launch.
Pandora Modes let you toggle between ways to customize your stations. You can opt for modes that will tweak the station to play things like the most popular songs (“crowd faves”), the deep cuts, new releases, artist-only tracks and more. You also can opt for a “discovery” mode to have Pandora introduce you to new artists you may like, as related to the station in question.
Another section in the For You tab lets you browse by categories, including genre, new music, podcasts, moods, playlists, decades and trending.
The “Moods & Activities” section, meanwhile, will present collections of music based on current trends — for example, one of the available “moods” is “fall,” and another could be “rainy day,” matched up with the day’s weather. You also can dig into this section for moods to match your activity, like workout, gaming, studying, family time and more.
As you scroll down the For You page, you’ll come across your podcast recommendations and personalized playlists. And Pandora can create some 80 different versions of the latter, which include playlists by moods, activities, genres and more, all powered by its Music Genome.
Plus, the combined Pandora and SiriusXM editorial team of around 25 creates hundreds of human-curated playlists, too.
In total, there are some 35 different modules in Pandora’s new For You feed, some of which are shown to every user while others appear dynamically based on time of day and day of week. Its suggestions will also be tailored to your own likes and interests, thanks to your own listening behavior and explicit signals, like thumbs up and thumbs down.
That means your For You tab will be unique to you, and you can later be targeted with specific promotions — like the content to emerge from that deal between SiriusXM/Pandora and Drake, for example, if relevant to your interests. (Hey, it’s better than that time when Spotify put Drake’s face on every playlist.)
Despite the personalization, the feed will still include some insights powered by the larger Pandora population, so you can see what’s popular and trending more broadly across the service.
In time, Pandora plans to roll out even more modules to build out the experience further.
“100 billion thumbs are what’s powering all this,” adds Phillips, speaking of Pandora’s recent milestone, which measured the number of thumbs up and down clicks from users. Until now, he says, Pandora “hadn’t really brought together the community…and the power of our personalization, but not just for stations — for all the playlists, albums, songs and artists,” Phillips continues. “And then the idea that we lay on top of all of this…the idea of what time of day it is, and what might be interesting based on what we predict your mood is right now,” he says.
The “For You” tab and other features are arriving today on Pandora for iOS and Android.
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How Kobalt is simplifying the killer complexities of the music industry
Backed by over $200 million in VC funding, Kobalt is changing the way the music industry does business and putting more money into musicians’ pockets in the process.
In Part I of this series, I walked through the company’s founding story and its overall structure. There are two core theses that Kobalt bet on: 1) that the shift to digital music could transform the way royalties are tracked and paid, and 2) that music streaming will empower a growing middle class of DIY musicians who find success across countless niches.
This article focuses on the complex way royalties flow through the industry and how Kobalt is restructuring that process (while Part III will focus on music’s middle class). The music industry runs on copyright administration and royalty collections. If the system breaks — if people lose track of where songs are being played and who is owed how much in royalties — everything halts.
Kobalt is as much a compliance tech company as it is a music company: it has built a quasi “operating system” to more accurately and quickly handle this using software and a centralized approach to collections, upending a broken, inefficient system so everything can run more smoothly and predictably on top of it. The big question is whether it can maintain its initial lead in doing this, however.
The business of a song
Image via Getty Images / Mykyta Dolmatov
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Spotify expands its new Premium Duo plan to Latin America
Spotify’s newest paid subscription, the Premium Duo plan designed for two people, first launched this spring as a pilot test in Ireland, Colombia, Chile, Denmark and Poland. Today, Spotify says the plan is being more broadly rolled out to 14 more Latin American markets.
The new markets include: Argentina, Bolivia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru and Uruguay.
The Duo plan is meant mainly for couples, though it could apply to roommates or any other two people who share the same home address.
In terms of pricing, it’s a step up from a single Premium subscription but more affordable than a Family Plan, as it’s limited to just two accounts. However, the Duo plan is discounted so it’s a better deal than buying two separate Premium accounts.
The benefits are similar to those on the Family Plan. Like the larger group plan, Duo keeps each user’s music preferences and recommendations separate from one another. And like the Family Plan, which recently added a custom mix composed of tracks everyone in the family enjoys, the Duo subscription also includes its own shared playlist, the Duo Mix. Members can easily share their playlist libraries with one another, too.
Despite now reaching 19 total markets, Spotify still refers to the Premium Duo plan as a “pilot,” which typically means the company hasn’t fully committed to bringing the service to all its users at some point. Instead, that terminology typically implies the company is continuing to evaluate the new service’s impact.
In Spotify’s case, Premium Duo’s launch in March hasn’t yet led to a massive subscription bump. When reporting its Q2 2019 earnings, the company said it added 8 million new subscribers in the quarter, which was below the estimated 8.5 million figure. It now has 232 million monthly users and 108 million paying subscribers.
That said, Duo hasn’t reached many of Spotify’s key markets where such a plan could have more of an impact to subscriber counts, including the U.S.
If you live in a supported market and already have a Premium plan you can visit your Account page on Spotify’s website to add a partner and upgrade. Both plan members will need to share the same home address.
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You can now share music from Spotify to Facebook Stories
Spotify this morning announced a new way for you to share music with friends (or fans, if you’re an artist) — by way of a new Facebook Stories integration that includes 15-second song previews. Viewers can also optionally tap on the “Play on Spotify” button in the Story to be redirected to the Spotify app to hear more.
The feature is designed largely with artists and their teams in mind, as it gives them another way to promote their new music across Facebook’s social network. Musicians and their managers often today use the Spotify app’s sharing feature to post their content across social media, including to Instagram, Twitter, WhatsApp, and elsewhere.
Last year, Spotify introduced a way to share music to Instagram Stories, including their albums, tracks, and playlists, as part of Facebook’s announcement that it was opening up sharing to Facebook and Instagram Stories from other, third-party apps.
At the time, the company said an integration with Facebook Stories was coming soon.
Since its launch on Instagram, the sharing feature has been mutually beneficial for both Spotify and Instagram alike, as it made users’ Stories more engaging while also sending traffic back to the Spotify app for further music discovery.
Add some music to your story
Audio sharing to Facebook Stories is now available. pic.twitter.com/HSBgmxYd8G— Spotify (@Spotify) August 30, 2019
There’s likely not as much demand for sharing to Facebook Stories, however.
In order to share the 15-second clips to Facebook Stories, you’ll tap the “Share” button from the Spotify app and choose Facebook as the destination.
Side note: We’re not seeing the option to share to News Feed as the picture Spotify published shows (see above. Instead, tapping “Facebook” launches you right into the Story interface, as shown in the tweet above.
You can then customize your Story as you would normally using the Story editing tools and post it to your profile. Viewers will get to hear the 15-second song clip, and can then tap to go to Spotify to hear more.
Spotify had offered Facebook Story sharing in the past, but the access was later pulled.
Hi there! We’re afraid the “Share to Facebook Stories” feature is no longer supported on Spotify. Give us a shout if you have other questions /MT
— SpotifyCares (@SpotifyCares) January 30, 2019
These song previews only work when you’re sharing a single track to Stories. If you choose to share other content, like albums, playlists, or an artist profile page, viewers can click into that content, but won’t hear any preview, Spotify says.
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How a Swedish saxophonist built Kobalt, the world’s next music unicorn
You may not have heard of Kobalt before, but you probably engage with the music it oversees every day, if not almost every hour. Combining a technology platform to better track ownership rights and royalties of songs with a new approach to representing musicians in their careers, Kobalt has risen from the ashes of the 2000 dot-com bubble to become a major player in the streaming music era. It is the leading alternative to incumbent music publishers (who represent songwriters) and is building a new model record label for the growing “middle class’ of musicians around the world who are stars within niche audiences.
Having predicted music’s digital upheaval early, Kobalt has taken off as streaming music has gone mainstream across the US, Europe, and East Asia. In the final quarter of last year, it represented the artists behind 38 of the top 100 songs on U.S. radio.
Along the way, it has secured more than $200 million in venture funding from investors like GV, Balderton, and Michael Dell, and its valuation was last pegged at $800 million. It confirmed in April that it is raising another $100 million to boot. Kobalt Music Group now employs over 700 people in 14 offices, and GV partner Avid Larizadeh Duggan even left her firm to become Kobalt’s COO.
How did a Swedish saxophonist from the 1980s transform into a leading entrepreneur in music’s digital transformation? Why are top technology VCs pouring money into a company that represents a roster of musicians? And how has the rise of music streaming created an opening for Kobalt to architect a new approach to the way the industry works?
Gaining an understanding of Kobalt and its future prospects is a vehicle for understanding the massive change underway across the global music industry right now and the opportunities that is and isn’t creating for entrepreneurs.
This article is Part 1 of the Kobalt EC-1, focused on the company’s origin story and growth. Part 2 will look at the company’s journey to create a new model for representing songwriters and tracking their ownership interests through the complex world of music royalties. Part 3 will look at Kobalt’s thesis about the rise of a massive new middle class of popular musicians and the record label alternative it is scaling to serve them.
Table of Contents
- Early lessons on the tough road of entrepreneurship
- From band leader to music label founder
- Leaving music behind… but not for long
- So what exactly is Kobalt?
- The wind (finally) in Kobalt’s sails: music is booming again
- What Kobalt is today
- How I’ll assess Kobalt over the next two posts
Early lessons on the tough road of entrepreneurship
Image via Kobalt Music
It’s tough to imagine a worse year to launch a music company than 2000. Willard Ahdritz, a Swede living in London, left his corporate consulting job and sold his home for £200,000 to fully commit to his idea of a startup collecting royalties for musicians. In hindsight, his timing was less than impeccable: he launched Kobalt just as Napster and music piracy exploded onto the mainstream and mere months before the dot-com crash would wipe out much of the technology industry.
The situation was dire, and even his main seed investor told him he was doomed once the market crashed. “Eating an egg and ham sandwich…have you heard this saying? The chicken is contributing but the pig is committed,” Ahdritz said when we first spoke this past April (he has an endless supply of sayings). “I believe in that — to lose is not an option.”
Entrepreneurial hardship though is something that Ahdritz had early experience with. Born in Örebro, a city of 100,000 people in the middle of Sweden, Ahdritz spent a lot of time as a kid playing in the woods, which also holding dual interests in music and engineering. The intersection of those two converged in the synthesizer revolution of early electronic music, and he was fascinated by bands like Kraftwerk.
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Every Final Fantasy soundtrack is now on Spotify and Apple Music
Just in time for your road trip to LA for E3, Square Enix has suddenly made the soundtracks to every main Final Fantasy game available for free to listen to online. Just log into Spotify or Apple Music and search for “Final Fantasy original soundtrack.”
I just checked and Final Fantasies I-XV and some sub-sequels are all there, some in original and remastered versions, plus plenty of popular (or not) side titles like FF Tactics (come out on Switch already!) and Type-0. There’s even the soundtrack for the ill-considered 2001 movie, The Spirits Within.
No X-2, unfortunately for the few who liked that one (usually very intensely), and a few of the other non-main entries (like Tactics Advance and A2) are missing right now but perhaps only late to arrive. So it’s not every every Final Fantasy, but close enough that I don’t feel bad about putting it in the headline.
There’s been no mention of it on Square Enix’s social media channels, even the Final Fantasy-specific one. But it likely has to do with a special concert being given this week for FF VII, the remake of which is almost certain to appear at E3.
We have a very special guest announcement to make!
Yoshinori Kitase, director of the original #FinalFantasy VII, is hosting the upcoming FINAL FANTASY VII – A Symphonic Reunion concert!
Tickets are running out, so head to Ticketmaster now to get yours: https://t.co/8PSc1cgfrD https://t.co/gZUnXMPKLK
— FINAL FANTASY (@FinalFantasy) June 5, 2019
I’ve listened to a few tracks and it all seems legit. The only thing is that many of the titles are in Japanese — so it might be difficult to pick out your favorite character’s theme or what have you if you don’t, you know, speak that language.
Now you can at last create a greatest hits of Nobuo Uematsu’s FF work and access it from anywhere. It’s been a long time coming.
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Spotify is testing its own version of Stories called ‘Storyline’
Spotify is testing its own version of Stories — the sharing format popularized by social apps like Snapchat and Instagram that has since made its way to other apps like Facebook, YouTube, WhatsApp and others. In Spotify’s case, it’s not called “Stories” but rather “Storyline,” and the focus is on allowing artists to share their own insights, inspiration, details about their creative process or other meanings behind the music.
This is very much similar to what Spotify’s “Behind the Lyrics” feature today offers. But instead of pop-up cards that load in time with the music, Spotify Storyline is very much a Stories-like experience, where users tap through the different screens at their own pace, and where horizontal lines at the top indicate how many screens still await them ahead.
@spotify hi. for about a yr now my band’s mgmt has tried get yall to take down some… outdated… facts on behind the lyrics for our song “Hard Times”.
the facts are: it’s all embarrassing & there was no “bright side”… hence the title, Hard Times.
thank you & goodnight.— hayley from Paramore (@yelyahwilliams) April 24, 2019
By comparison, “Behind the Lyrics” pulls in this sort of background information from Spotify’s partner, Genius — and Genius doesn’t always get things right. This, in fact, was the cause of a bit of an uproar recently, when Paramore singer Hayley Williams took to Twitter to yell at Spotify for running “outdated facts” on “Behind the Lyrics” — something she said her management team had tried to get changed for a year.
After her tweet went viral, Genius reached out to help. But following the incident, music fans pointed out other inaccuracies in “Behind the Lyrics,” including misstated facts on 21 Pilots’ song “Jumpsuit” and Travis Scott’s “Yosemite,” for example.
For Spotify, one possible solution to this problem could be to allow artists and their management teams to take control over what’s displayed as the song plays — while adopting the popular Stories format in the process. But at present, the Storyline feature is appearing on top of “Behind the Lyrics,” which is a bit odd and confusing.
We understand that Storyline is only a test for the time being on both iOS and Android, but not desktop. It’s available in the U.S. and in other markets, but Spotify isn’t commenting as to who may be seeing the test at this time or where.
If you are a part of the test group, you’ll see an indicator on the bottom of the screen that alerts you to the additional content. You can then swipe up anywhere on the screen that’s not a button in order to reveal the story and start tapping. The stories may contain lyrics, text or images.
For the time being, there’s no direct way for any artist or management team to contribute to Storyline. Those involved are working with Spotify directly. But it wouldn’t be unreasonable to think that the feature could be something that’s built into the Spotify Artist Dashboard in the future, if it proved to deliver the sort of positive engagement Spotify hopes to see.
The feature, if launched, would give Spotify its own sort of original content — an area that hadn’t fared so well in the past when Spotify was producing its own original videos, for example. And it would better cater to Spotify’s younger demographic who already understand and regularly use Stories in other social apps.
Android Police was first to spot the news (via Reddit), and found it was live on a handful of songs, including Jonas Brothers’ “Sucker” and several by Billie Eilish (“Bad Guy,” “Bury a Friend,” “When the Party’s Over,” “Wish You Were Gay”). We also understand it’s showing up on MAX’s “Love Me Less.” Plus, Reddit users claim to have seen on it 2 Chainz’ “Forgiven,” The Beaches’ “Snake Tongue,” and others.
Spotify confirmed in a brief statement to TechCrunch it’s testing Storyline.
“We are always testing new ways to create better experiences for more users,” a spokesperson said, when asked about the feature. The company didn’t offer any information about when it would roll out more broadly.
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