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Mobile ad company Appodeal acquires game platform Corona Labs
Appodeal is announcing that it has acquired Corona Labs, creators of the Corona SDK for building cross-platform games and apps. The companies say the framework has been used to build more than 10,000 games including The Lost City by Fire Maple Games and HoPiKo by Laser Dog. Appodeal, meanwhile, is a mobile ad mediation company — in other words, it helps app developers manage… Read More
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Mobile ad startup Vungle says it’s hit a $300M revenue run rate
Adtech startups like to announce when they’ve hit $100 million in annualized revenue, but Vungle — which focuses on delivering in-app video ads — is doing a bit better than that. It says it’s now reached a $300 million revenue run rate. And while the last three months of the year tend to be the biggest quarter for advertising, CEO Zain Jaffer noted that… Read More
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Advertising comes to Twitter’s embedded timelines
Twitter has been releasing a variety tools for publishing its content beyond Twitter itself. Now it’s giving publishers an additional incentive — monetization through the company’s MoPub ad exchange. Previously, if a web publisher or app developer embedded a timeline from Twitter, they could run ads on the same page, but not on the timeline itself. That’s changing… Read More
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Adtile raises $2M to rethink mobile ads
Mobile ad startup Adtile is announcing that it has raised an additional $2 million in funding. That’s an extension of the $4.5 million Series A that Adtile raised back in 2014, and it comes from undisclosed investors. The San Diego-based startup focuses on a format it calls Motion Ads, allowing marketers to take advantage of smartphone capabilities like the GPS and accelerometer to… Read More
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Facebook Officially Launches Canvas Ads That Load Full-Screen Rich Media Pages In-App
Instant Articles, meet Instant Ads. Facebook wants to give advertisers an immersive way to reach people without making them leave the social network. So today it officially launched its ad Canvas for all advertisers. When users click a Facebook News Feed ad connected to Canvas, it opens a full-screen, rich media page inside of Facebook rather than forcing users to wait for a mobile website… Read More
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U.K. Carrier EE Looking At Giving Users Control Over Mobile Ads
The momentum against increasingly intrusive ad tech is continuing to gain strength, with major U.K. carrier EE stepping into the debate with an announcement that it’s launching a strategic review on whether to offer its users the ability to control the advertising they see on their mobile devices. Read More
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Ad Company Crossboard Mobile Acquired By Flatiron Media And The Berry Company
Crossboard Mobile, an ad-tech company with a focus on helping businesses find sales leads, has beed acquired by two different companies, according to CEO Steven Oriola.Tumblr Rolls Out Mobile App Install Ads In The Form Of Shareable Sponsored Posts
Tumblr this morning is rolling a new mobile-only ad unit called “Tumblr Sponsored Apps” which will allow app publishers to target the social blogging service’s largely Millennial and heavily mobile audience with creative posts designed to drive users to the iTunes App Store and Google Play to download new applications. App install ads, as these units are commonly called,… Read More
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Don’t Let Mobile Pass You By
Today’s consumers engage with their favorite brands through multiple touch points, ranging from social media, email and mobile. Smart marketers have embraced this cross-platform, cross-device ecosystem to uncover the growth levers that are integral to the success of their businesses. But many are hesitant to venture into the “new world” of mobile — they may not have… Read More
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FarmVille Co-Creators Launch Toro To Help Developers Market Their Apps On Facebook
Two creators of Zynga’s social gaming hit FarmVille are launching a new app-marketing product today called Toro. Amitt Mahajan and Joel Poloney were co-founders at MyMiniLife, the Zynga-acquired startup that was instrumental in creating FarmVille. Last year, Mahajan and Poloney raised $1.5 million from an impressive of list of investors (including Andreessen Horowitz, Greylock Partners,… Read More
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