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Mobile Marketing Company Fiksu Takes On $10M In Debt Funding From Silicon Valley Bank
Mobile marketing and ad tech company Fiksu announced this morning $10 million in debt funding from Silicon Valley Bank, after a year which saw it hiring 100 new employees, bringing its total headcount to 300, and seeing revenues of over $100 million. The company today claims it has 800 customers, including big-name brands like Coca-Cola, Disney, Topps, Dunkin’ Donuts and Groupon using… Read More
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App Annie Now Tells Publishers How Well Facebook’s App Install Ads Work
App Annie, a company selling pick axes during the app store gold rush, is expanding its mobile app analytics platform today with the introduction of ad analytics for Facebook Ads. The change will improve the company’s Advertising Analytics service, launched earlier this spring, by allowing app publishers to better determine how well their Facebook-based app install ads are performing,… Read More
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For The First Time, The Majority Of Opera Software’s Revenue Came From Mobile Ads
Opera Software may be best known for the desktop and mobile web browser of the same name, but it’s increasingly becoming a mobile ad company, as shown in a recent blog post about the company’s second quarter earnings report. Opera says that for the first time, its mobile ad division Opera Mediaworks was its largest source of revenue, accounting for 51 percent of the total.… Read More
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Facebook Rolls Out Analytics For App Links
Today, Facebook is rolling out analytics for App Links, its initiative to make it easier for developers to link to specific content in partnership with Parse (which it purchased last year) and Mixpanel. The data available is still rather simple, but it’s a first step to convincing developers that they should use it to send traffic between apps. Read More
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With Its Eye On The Global Market, Mobile Ad Company Smaato Raises $25M More
Smaato, a company offering advertising tools for mobile publishers and developers, is announcing that it has raised $25 million in Series E funding. Founded back in 2005, Smaato’s offerings include a supply-side platform that publishers can use to manage their inventory, as well as an ad exchange for dealing with multiple ad networks. The company has now raised a total of $47 million, and… Read More
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Adtile Raises $4.5M To Create A Marketplace For Interactive Mobile Ads
Adtile, a startup that says it’s bringing an “app store”-style approach to mobile ads, is announcing that it has raised $4.5 million in Series A funding. Earlier this year, I wrote about the company’s Motion Ads format, which asks users to interact with their ads by shaking, turning, and otherwise playing with them. For example, a coffee shop ad could ask users to… Read More
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Perion Buys Grow Mobile For Up To $42M To Build Out Its Marketing Business
More consolidation afoot in the world of mobile ads. Perion, the publicly-listed mobile app services company that was the subject of a reverse takeover by Conduit last year, is today announcing an acquisition to further build out its marketing business: it’s buying the young (but profitable) ad aggregation platform Grow Mobile. Read More
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