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Tableau gets AI shot in the arm with Empirical Systems acquisition

When Tableau was founded back in 2003, not many people were thinking about artificial intelligence to drive analytics and visualization, but over the years the world has changed and the company recognized that it needed talent to keep up with new trends. Today, it announced it was acquiring Empirical Systems, an early stage startup with AI roots.

Tableau did not share the terms of the deal.

The startup was born just two years ago from research on automated statistics at the MIT Probabilistic Computing Project. According to the company website, “Empirical is an analytics engine that automatically models structured, tabular data (such as spreadsheets, tables, or csv files) and allows those models to be queried to uncover statistical insights in data.”

The product was still in private Beta when Tableau bought the company. It is delivered currently as an engine embedded inside other applications. That sounds like something that could slip in nicely into the Tableau analytics platform. What’s more, it will be bringing the engineering team on board for some AI knowledge, while taking advantage of this underlying advanced technology.

Francois Ajenstat, Tableau’s chief product officer says this ability to automate findings could put analytics and trend analysis into the hands of more people inside a business. “Automatic insight generation will enable people without specialized data science skills to easily spot trends in their data, identify areas for further exploration, test different assumptions, and simulate hypothetical situations,” he said in a statement.

Richard Tibbetts, Empirical Systems CEO, says the two companies share this vision of democratizing data analysis. “We developed Empirical to make complex data modeling and sophisticated statistical analysis more accessible, so anyone trying to understand their data can make thoughtful, data-driven decisions based on sound analysis, regardless of their technical expertise,” Tibbets said in a statement.

Instead of moving the team to Seattle where Tableau has its headquarters, it intends to leave the Empirical Systems team in place and establish an office in Cambridge, Massachusetts.

Empirical was founded in 2016 and has raised $2.5 million.

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Splunk nabs on-call management startup VictorOps for $120M

In a DevOps world, the operations part of the equation needs to be on call to deal with issues as they come up 24/7. We used to use pagers. Today’s solutions like PagerDuty and VictorOps have been created to place this kind of requirement in a modern digital context. Today, Splunk bought VictorOps for $120 million in cash and Splunk securities.

It’s a company that makes a lot of sense for Splunk, a log management tool that has been helping customers deal with oodles of information being generated from back-end systems for many years. With VictorOps, the company gets a system to alert the operations team when something from that muddle of data actually requires their attention.

Splunk has been making moves in recent years to use artificial intelligence and machine learning to help make sense of the data and provide a level of automation required when the sheer volume of data makes it next to impossible for humans to keep up. VictorOps fits within that approach.

“The combination of machine data analytics and artificial intelligence from Splunk with incident management from VictorOps creates a ‘Platform of Engagement’ that will help modern development teams innovate faster and deliver better customer experiences,” Doug Merritt, president and CEO at Splunk said in a statement.

In a blog post announcing the deal, VictorOps founder and CEO Todd Vernon said the two companies’ missions are aligned. “Upon close, VictorOps will join Splunk’s IT Markets group and together will provide on-call technical staff an analytics and AI-driven approach for addressing the incident lifecycle, from monitoring to response to incident management to continuous learning and improvement,” Vernon wrote.

It should come as no surprise that the two companies have been working together even before the acquisition. “Splunk has been an important technical partner of ours for some time, and through our work together, we discovered that we share a common viewpoint that Modern Incident Management is in a period of strategic change where data is king, and insights from that data are key to maintaining a market leading strategy,” Vernon wrote in the blog post.

VictorOps was founded 2012 and has raised over $33 million, according to data on Crunchbase. The most recent investment was a $15 million Series B in December 2016.

The deal is expected to close in Splunk’s fiscal second quarter subject to customary closing conditions, according to a statement from Splunk.

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Workday acquires Rallyteam to fuel machine learning efforts

Sometimes you acquire a company for the assets and sometimes you do it for the talent. Today Workday announced it was buying Rallyteam, a San Francisco startup that helps companies keep talented employees by matching them with more challenging opportunities in-house.

The companies did not share the purchase price or the number of Rallyteam employees who would be joining Workday .

In this case, Workday appears to be acquiring the talent. It wants to take the Rallyteam team and incorporate it into the company’s engineering unit to beef up its machine learning efforts, while taking advantage of the expertise it has built up over the years connecting employees with interesting internal projects.

“With Rallyteam, we gain incredible team members who created a talent mobility platform that uses machine learning to help companies better understand and optimize their workforces by matching a worker’s interests, skills and connections with relevant jobs, projects, tasks and people,” Workday’s Cristina Goldt wrote in a blog post announcing the acquisition.

Rallyteam, which was founded in 2013, and launched at TechCrunch Disrupt San Francisco in September 2014, helps employees find interesting internal projects that might otherwise get outsourced. “I knew there were opportunities that existed [internally] because as a manager, I was constantly outsourcing projects even though I knew there had to be people in the company that could solve this problem,” Rallyteam’s Huan Ho told TechCrunch’s Frederic Lardinois at the launch. Rallyteam was a service designed to solve this issue.

Last fall the company raised $8.6 million led by Norwest Ventures with participation from Storm Ventures, Cornerstone OnDemand and Wilson Sonsini.

Workday provides a SaaS platform for human resources and finance, so the Rallyteam approach fits nicely within the scope of the Workday business. This is the 10th acquisition for Workday and the second this year.

Chart: Crunchbase

Workday raised over $230 million before going public in 2012.

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Patreon acquires Kit to let creators bundle merch in subscriptions

If content creators want to sell pricier monthly content subscriptions, offering stickers, pins, signed photos or t-shirts can convince fans to pay a higher fee and keep them loyal with a physical connection. That’s why patronage platform Patreon just acquired Kit, a startup building a merchandise logistics backend so creators don’t have to fiddle with spreadsheets and stuff envelopes themselves.

“Over 60 percent of today’s Patreon creators either want to or are already delivering some kind of physical merchandise,” says Patreon’s VP of Product, Wyatt Jenkins. Together, the startups could help Patreon creators develop merch items that fans subscribe to get ahold of, potentially shelling out for $10 or $20 per month tiers rather than basic $1 or $5 online content-only tiers.

The deal also could help Patreon stay ahead of YouTube and Facebook, which are encroaching on its subscription patronage model. Patreon now has 2 million patrons backing 100,000 creators. It paid out $350 million over its first five years through 2017, and expects to send creators another $300 million in 2018, while taking a 5 percent cut.

Financial terms of the deal were not disclosed. Ninety percent of Kit’s team, mostly product and engineering talent, will join San Francisco-based Patreon, though they’ll stay put in NYC as a satellite office the rest of the year. Kit had raised $2.5 million from Social Capital, Expa, #Angels, Precursor and Stanford’s StartX, as well as angels like Ellen Pao and Slack’s April Underwood.

“When we think about merch, it’s never been fully about the thing — the sticker or the t-shirt — there’s this relationship. This human-to-human connection,” says Kit co-founder and CEO Camille Hearst.

Kit was in the process of pivoting toward merchandise logistics and raising a Series A when it began talks with Patreon, leading to the acquisition. The startup was originally built as a way for social media stars and online celebrities to earn affiliate marketing fees by recommending products to fans through Kit, which took a cut of the referral dollars. Some creators showing off their “Kit” of camera equipment, sportswear or caffeination supplies were earning tens of thousands of dollars.

“We were at a stage where everything was going in the right direction. We had seen strong growth in monthly active users and how much creators were making,” Hearst says, noting Kit had reached $15 million in gross merchandise value. For what it’s worth, we hadn’t heard the startup was #crushingit and Patreon repeatedly refused to give even a ballpark figure for the price, so this might have been more of a soft landing.

“It just seemed like we would be able to accelerate what we were doing by joining with Patreon. Merch is very transaction-focused compared with a subscription,” Hearst explains, touting the high lifetime value of recurring payments over one-off purchases. “You can help creators earn a lot more money if you use merch to sell subscriptions.”

The pre-Kit Patreon team

The plan at Patreon is to build out a new open merchandise provider platform. Creators will be able to choose between a variety of merch partners ranging from those that turn their existing logo into physical goods to those that will design items based on merely vague ideas from the star. But in the meantime, Kit won’t be shutting down or ditching its affiliate program because “we don’t want to turn off any revenue streams” that creators depend on, Hearst promises.

“Right now creators have to choose between different merch partners,” without collective bargaining power or enough data to know what works, says Jenkins. “We can have set pricing for all those merch partners that will be lower than they can get on their own,” while alleviating creators from having to juggle spreadsheets of who gets what and mailing it all themselves.

The plan for Patreon to monetize merch is a little less clear, though Jenkins says, “We’re going to grow the pie and we want a piece of the growth.” The idea is that using Patreon’s merchandise platform will incur extra fees beyond the skimpy 5 percent it earns on subscriptions. If adding a merch item significantly boosts the subscriber number for a certain tier, Patreon will take a TBD cut. For comparison, YouTube takes a much more hands-off approach, merely listing suggested merchandise partners with whom to work.

“We want creators to make a living. That’s not a side hustle. You have to make more money year over year, You have to be able to do things like buy a house or get healthcare,” Jenkins concludes. “All the other platforms are ‘give us your content and we’ll give you a little side change.’ That kind of led us down the merch path. Creators are were begging for merch.”

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Box acquires Progressly to expand workflow options

Box announced today that it has purchased Progressly, a Redwood City startup that focuses on workflow. All 12 Progressly employees will be joining Box immediately. They did not disclose the purchase price.

If you follow Box, you probably know the company announced a workflow tool in 2016 called Box Relay along with a partnership with IBM to sell it inside large enterprises. Jeetu Patel, chief product officer at Box says Relay is great for well defined processes inside a company like contract management or employee on-boarding, but Box wanted to expand on that initial vision to build additional types of workflows. The Progressly team will help them do that.

Patel said that the company has heard from customers, especially in larger, more complex organizations, that they need a similar level of innovation on the automation side that they’ve been getting on the content side from Box.

“One of the things that we’ve done is to continue investing in partnerships around workflow with third parties. We have actually gone out and built a product with Relay. But we wanted to continue to make sure that we have an enhancement to our internal automation engine within Box itself. And so we just made an acquisition of a company called Progressly,” Patel told TechCrunch.

That should allow Box to build workflows that not only run within Box, but ones that can integrate and intersect with external workflow engines like Pega and Nintex to build more complex automation in conjunction with the Box set of tools and services. This could involve both internal employees and external organizations and moving content through a much more sophisticated workflow than Box Relay provides.

“What we wanted to do is just make sure that we double down in the investment in workflow, given the level of appetite we’ve seen from the market for someone like Box providing a solution like this,” Patel explained.

By buying Progressly, they were able to acquihire a set of employees who have a focussed understanding of workflow and can help continue to build out that automation engine and incorporate it into the Box platform. Patel says how they could monetize all of this is still open to discussion. For now, the Progressly team is already in the fold and product announcements based on this acquisition could be coming out later this year.

Progressly was founded in 2014 and was headquarted right down the street from Box in Redwood City. The company has raised $6 million, according to data on Crunchbase.

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A beverage company bought — and shuttered — the Poncho weather app

They say you can’t predict the weather. Acquisitions are often the same way. If you had told me yesterday, for instance, that adorable weather app Poncho was about to be acquired and effectively shuttered by a direct-to-consumer beverage company, I’d have told you that’s about as plausible as a cat who’s also a meteorologist.

And yet, here we are. Dirty Lemon, a high-end drink maker that sells products through text message for ~$10 a pop, has purchased the beloved app. The company confirmed the acquisition in a press release that contains the following buzzwordy quote from CEO Zak Normandin: “This partnership advances our vision to build a frictionless conversational platform by expanding our technological capabilities as an organization.”

Well, yeah, obviously.

Poncho was a bit more straightforward in describing what all of this means for the fate of the app. “It means no more weather…forecasts,” reads the note on the company’s front page. “Obvi there will still be weather, duh lol. And I hope you think of me every time you look at it, unless it’s nasty weather in which case pls think of a competitor weather service instead.”

As far as what this means for Poncho itself, the company’s CEO Sam Mandel will be serving as an adviser for Dirty Lemon, and the rest of the team will be folded into its parent company. The employees will work to help improve the drink company’s SMS-based sales model.

Mandel tells Fast Company that the service ultimately wasn’t able to monetize its product, in spite of raising $2 million courtesy of an appearance on Planet of the Apps last year. “We weren’t able to achieve critical mass,” he says. “It’s been a challenge […] to build a product that was independently compelling.”

The same, apparently, can’t be said for Dirty Lemon’s pricey beverage business.

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Ring’s Jamie Siminoff and Clinc’s Jason Mars to join us at Disrupt SF

Disrupt SF is set to be the biggest tech conference that TechCrunch has ever hosted. So it only makes sense that we plan an agenda fit for the occasion.

That’s why we’re absolutely thrilled to announce that Ring’s Jamie Siminoff will join us on stage for a fireside chat and Jason Mars from Clinc will be demo-ing first-of-its-kind technology on the Disrupt SF stage.

Jamie Siminoff – Ring

Earlier this year, Ring became Amazon’s second largest acquisition ever, selling to the behemoth for a reported $1 billion.

But the story begins long ago, with Jamie Siminoff building a WiFi-connected video doorbell in his garage in 2011. Back then it was called DoorBot. Now, it’s called Ring, and it’s an essential piece of the overall evolution of e-commerce.

As giants like Amazon move to make purchasing and receiving goods as simple as ever, safe and reliable entry into the home becomes critical to the mission. Ring, which has made neighborhood safety and home security its main priority since inception, is a capable partner in that mission.

Of course, one doesn’t often build a successful company and sell for $1 billion on their first go. Prior to Ring, Siminoff founded PhoneTag, the world’s first voicemail-to-text company and Unsubscribe.com. Both of those companies were sold. Based on his founding portfolio alone, it’s clear that part of Siminoff’s success can be attributed to understanding what consumers need and executing on a solution.

Dr. Jason Mars – Clinc

AI has the potential to change everything, but there is a fundamental disconnect between what AI is capable of and how we interface with it. Clinc has tried to close that gap with its conversational AI, emulating human intelligence to interpret unstructured, unconstrained speech.

Clinc is currently targeting the financial market, letting users converse with their bank account using natural language without any pre-defined templates or hierarchical voice menus.

But there are far more applications for this kind of conversational tech. As voice interfaces like Alexa and Google Assistant pick up steam, there is clearly an opportunity to bring this kind of technology to all facets of our lives.

At Disrupt SF, Clinc’s founder and CEO Dr. Jason Mars plans to do just that, debuting other ways that Clinc’s conversational AI can be applied. Without ruining the surprise, let me just say that this is going to be a demo you won’t want to miss.

Tickets to Disrupt are available here.

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Whisk, the smart food platform that makes recipes shoppable, acquires competitor Avocando

Whisk, the U.K. startup that has built a B2B data platform to power various food apps, including making online recipes “shoppable,” has acquired Avocando, a competitor based in Germany.

The exact financial terms of the deal remain undisclosed, although TechCrunch understands it was all-cash and that Whisk is acquiring the tech, customer base, integrations and team. Related to this, Avocando’s founders are joining Whisk.

“The team is joining Whisk to help scale a joint global vision to help leading businesses create integrated and meaningful digital food experiences using cutting-edge technology,” says Whisk in a statement.

To that end, Whisk’s “smart food platform” enables app developers, publishers and online supermarkets/grocery stores to do a number of interesting things.

The first relates to making recipes shoppable, i.e. making it incredibly easy to order the ingredients needed to cook a recipe listed online or in an app. Specifically, Whisk’s platform parses ingredients in a recipe, and matches it to products at local grocery stores based on user preferences (e.g. “50g of butter, cubed” matched to “250g Tesco Salted Butter”). It then interfaces with the store to fill the user’s basket with the needed items.

The second is recipe personalization. Based on user preferences (e.g. disliked ingredients, diet, previous behavior, deals at a favorite store and trending recipes based on location), Whisk is able to create personalized recipe feeds, search results and meal plans.

The third aspect is an Internet-of-Things play. This is seeing Whisk’s data power experiences that connect IoT devices with different parts of a user’s journey. Think: smart fridges connected to recipes.

“As the e-commerce grocery market quickly accelerates across Europe, players are increasingly looking for ways to connect recipe content to grocery retailers and provide consumers with personalized nutrition, planning and purchase options right from the comfort of their kitchen,” says the startup.

Whisk says its platform powers experiences for more than 100,000,000 monthly users through the applications of its clients. They include retailers like Walmart, Amazon, Instacart and Tesco, which use Whisk to enable online grocery shopping via recipes. On the IoT front, Samsung is using Whisk to build smart food applications that take user preferences, what’s in their fridge, what offers are in the supermarket, and recommends recipes. Other customers include publishers, such as the BBC, and food brands like McCormick, Nestle, Unilever and General Mills.

Meanwhile, Whisk says it is currently focused on the U.S., U.K. and Australia, and with today’s acquisition will expand services across Europe. “Together, Germany, France and Spain represent a larger e-commerce grocery market than both the U.S. and U.K. individually, with the largest online recipe usage per capita figures in the world,” adds the company.

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Rackspace acquires Salesforce specialist RelationEdge

Rackspace today announced that it has acquired RelationEdge, a Salesforce implementation partner and digital agency. The companies did not disclose the financial details of the acquisition.

At first, this may sound like an odd acquisition. Rackspace is still best known for its hosting and managed cloud and infrastructure services, after all, and RelationEdge is all about helping businesses manage their Salesforce SaaS implementations. The company clearly wants to expand its portfolio, though, and add managed services for SaaS applications to its lineup. It made the first step in this direction with the acquisition of TriCore last year, another company in the enterprise application management space. Today’s acquisition builds upon this theme.

Gerard Brossard, the executive VP and general manager of Rackspace Application Services, told me that the company is still in the early days of its application management practice, but that it’s seeing good momentum as it’s gaining both new customers thanks to these offerings and as existing customers look to Rackspace for managing more than their infrastructure. “This allows us to jump into that SaaS management practice, starting with the leaders in the market,” he told me.

Why sell RelationEdge, a company that has gained some good traction and now has about 125 employees? “At the end of the day, we’ve accomplished a tremendous amount organically with very little funding,” RelationEdge founder and CEO Matt Stoyka told me. “But there is a huge opportunity in the space that we can take advantage of. But to do that, we needed more than was available to us, but we needed to find the right home for our people and our company.” He also noted that the two companies seem to have a similar culture and mission, which focuses more on the business outcomes than the technology itself.

For the time being, the RelationEdge brand will remain and Rackspace plans to run the business “with considerable independence under its current leadership.” Brossard noted that the reason for this is RelationEdge’s existing brand recognition.

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HPE buys Plexxi to expand its hybrid cloud solutions

Just days after Google announced that it would acquire Velostrata to help customers migrating more of their operations into cloud environments, HPE under its new CEO Antonio Neri is also upping its game in the same department. Today the company announced that it would acquire Plexxi, a specialist in software-defined data center solutions, aimed at optimising application performance for enterprises that are using hybrid cloud environments.

A spokesperson confirmed that the companies are not currently revealing the terms of the deal, which is expected to close in the third quarter of 2018 (ending July 31). Plexxi has 100 employees and all will be joining HPE, a spokesperson said. A role for Rich Napolitano, Plexxi’s CEO who joined after having been the president of EMC, “is still being finalized.”

For some context and a possible price range for this deal, Plexxi, founded in 2010, was last valued at around $267 million as of its last financing round, more than two years ago in January 2016, according to PitchBook. And the previous cloud infrastructure acquisition HPE made, of SimpliVity over a year ago, was for $650 million. Plexxi’s investors included GV (formerly Google Ventures), Lightspeed Venture Partners, Matrix and more.

Cloud services — propelled by the rise of mobile hardware with less on-device storage, advances at major platforms like AWS, Microsoft’s Azure and Google, and the rise of companies like Box to help manage cloud services — have exploded in their ubiquity as a way to deliver and store software and data among enterprises.

But many organizations are, in fact, not throwing all of their eggs into the clouds, so to speak, and are taking a more gradual path to migrate some or all of their IP out of on-premises-based solutions.

This, in turn, has given rise to a second market for hybrid cloud services, deployments that are more flexible and allow for a mix of legacy and on-premises hardware alongside more modern distributed architectures. HPE and Google are not the only ones building solutions to address that market: Microsoft, Dell, Accenture, NTT, and many more have also made large investments to cover these different bases.

And that has proven popular not just with vendors — but with enterprises as well. BCC today released a report that estimates hybrid cloud services could reach a market size of $98.8 billion globally by 2022.

Ric Lewis, the VP & GM of HPE’s software-defined and cloud group, said that the plan will be to integrate Plexxi into HPE’s existing products in two areas.

The first of these is in the company’s hyperconverged solutions business, where HPE’s acquisition of SimpliVity also sites. “Plexxi will enable us to deliver the industry’s only hyperconverged offering that incorporates compute, storage and data fabric networking into a single solution, with a single management interface and support,” he wrote in a blog post.

The second of these will be to bring Plexxi’s HCN tech to HPE Synergy and its composable infrastructure business. This, Lewis explained, is “a new category of infrastructure that delivers fluid pools of storage and compute resources that can be composed and recomposed as business needs dictate.” Plexxi will enable this approach to extend also to rack-based solutions in private clouds.

“Plexxi and HPE’s values and vision for the future are closely aligned,” Plexxi CEO Rich Napolitano wrote in his own announcement. “We share the same mission, to help the enterprise effectively leverage modern IT to accelerate their business in the digital age.”

While the two wait for the deal to close, it seems to be business as usual for Plexxi. Just earlier today, the company announced an expansion of its integrations with VMware.

Updated with more detail from Plexxi.

 

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