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iOS 16 review: Customization unlocked

iOS 16 review: Customization unlocked

Apple

The (customized) lock screen in iOS 16.

Enlarge / The (customized) lock
screen in iOS 16. (credit: Samuel Axon)

For the past couple of years, Apple’s annual iOS updates have laser focused on one feature for an
overhaul while making smaller tweaks to everything else. Last year, Focus was the, well, focus. The year
before that, it was the home screen.

This time it’s the lock screen. You can now change fonts, add widgets, customize the information
displayed, and pick from a wider variety of wallpaper. Apple has also more deeply integrated the lock
screen with the Focus modes that were fleshed
out in iOS 15
. And it has laid the groundwork for something more than just notifications that
third-party apps can show you before you unlock your phone.

Given the increasingly iterative nature of iOS releases today—with many key features not arriving until
months after the initial ship date of a new, whole-numbered version—we’re moving to leaner initial iOS
reviews, with updates to come in additional articles over time. So today we’re going to look at the main
new feature of iOS 16, but we’ll touch on a couple of other key features and changes, too.

The lock screen

While iOS 16 touches most aspects of using the iPhone in a variety of small ways, it is very much “the
lock screen update.” That makes sense: Apple makes a lot of noise about shipping features that integrate
hardware and software, and the iPhone
14 Pro
’s new always-on display drives this emphasis on the lock screen.

But there’s plenty here for users of other iPhone models that lack that always-on feature. Following up
last year’s emphasis on Focus modes, and the previous year’s on home
screen customization
, this is the most significant move Apple has made on the customization
front with the iPhone in, well, pretty much ever.

I know what you’re going to say: aren’t these all features that have been part of Android for basically
an eternity now?

Yep, you’re right—mostly. In typical Apple fashion, there are some flourishes here that Android doesn’t
touch, but as for functionality, this is mostly yesterday’s news for Android diehards. But what was
already a win for Android users is largely a win for iOS users, too.

It’s easy to see the influence of the Apple Watch on this update—the new widgets behave like
complications, and the new lock screen acts like a Watch face. That sentence right there tells you just
about everything you need to know about the new lock screen. Picture the Apple Watch and all the
customizations, features, and limitations the Watch faces offer. Now make all that phone-sized. There
you go, that’s the new iOS lock screen.

To start playing with these customizations, you just long-press your finger on the lock screen. This
brings you to an interface with horizontally scrolling cards, each one representing one of your custom
screens.

At the bottom, there are three important buttons. You can tap “Focus” to change the Focus mode that turns
on when this lock screen is active. You can tap “customize” to change your widgets, fonts, wallpapers,
and more. And there’s a “+” button to add a new custom lock screen to the row of cards.

It starts with wallpapers

When you hit the + button, a panel pops up to offer you a variety of wallpaper possibilities. These
options fall into a few buckets. There are color gradient wallpapers, where you pick a general color
theme and define some attributes of a simple gradient. (It looks nicer than it sounds, actually.)

There are collections, which are a bit like Apple’s previous approach to iPhone wallpapers: premade
patterns in a few different color options.

You can also make a wallpaper out of emojis on a grid or in a pattern across the screen, and you can even
pick which emojis to display. You can choose up to six emojis to include in the wallpaper, using Apple’s
standard emoji-picking interface.

My personal favorite bucket for wallpapers is the “Weather & Astronomy” category. These provide
little in the way of customization, but they’re quite snazzy. The obvious one here changes the wallpaper
visuals to match the live weather conditions in your area—and said visuals look like the ones that
already paint the Weather app.

There are also dynamic wallpapers for the Earth, moon, and solar system. The solar system one shows the
actual current relative locations of the planets as they orbit the sun, while the Earth one shows your
location on a globe with a green dot, amidst live-updating cloud cover that reflects conditions around
the globe.

The moon and Earth ones animate to different angles as you move from the always-on display to an active
lock screen and then swipe for the home screen. It’s a fun effect, and the moon wallpaper in particular
looks amazing on OLED iPhone screens.

But as neat as those are, I imagine most people will choose to go with the wallpapers that use photos
from your library in the Photos app. Tapping “Photos” gives you a choice between individual photos on
your phone.

Using machine learning, the iPhone analyzes all the photos in your library so you can be presented with
“Featured” suggestions, which I found to be mostly on the money. There are even subcategories for these
featured suggestions, including people, pets, nature, and cities. And of course, you can browse your
entire photo library and pick any image you’d like.

There’s also “Photo Shuffle,” which is “a dynamic set of photos that shuffle as you use your iPhone
throughout the day,” according to the tooltip. You can set the shuffle frequency to change on tap, on
lock, hourly, or daily. Once again, it presents you with featured photos, and it lets you pick which
categories to include—but you can still manually select each photo from your library.

This is as good a place as any to note that for photo wallpapers, Apple uses some neat AI tricks to cut
out major objects in the image, like faces or buildings, and allows them to overlay bits of the time
indicator, creating a neat effect. It’s shocking how well this works, actually. Unfortunately, it
doesn’t work when you add widgets below the time. Except for that limitation, you can toggle this on and
off at will.

Once you’ve picked your wallpaper, you’re taken to the full lock screen customization view.

Customizing the lock screen

The screen you see when you customize a newly created lock screen is the same one you get when you tap
the “Customize” button on an existing lock screen.

Swiping along the screen swaps between different options for your chosen lock screen category, and what
that means varies by the category. For photos, it moves between different filters like “black &
white,” “natural,” and “duotone.” For the astronomy wallpapers, it cycles through different viewing
angles on the stellar bodies in question. And for emojis, it changes the grid size and pattern.

Beyond wallpapers, every lock screen has three distinct elements you can customize: the text field above
the clock, the clock itself, and a widgets dock below the clock.

The above-clock field can include text- and symbol-based information from Weather, Calendar, Clock,
Fitness, Reminders, Stocks, and any third-party apps that are supported. This is a good place for static
information that can be conveyed in a number or a couple of words.

Moving down to the clock, you can tap on it to bring up font and color options. There are eight font
options, but a few of them are quite similar to one another. Once you’ve settled on a font, you can also
pick a color from a horizontally scrolling list. iOS starts the list off with 14 suggested hues based on
the colors that it detects in the wallpaper you chose, and you can use a slider to adjust the saturation
of each. Alternatively, you can scroll all the way to the end of the list to use a proper color picker;
you’ll even find RGB sliders and a field for entering a hex value.

Each UI element (including widgets) follows a limited, monochrome visual language, so it all looks pretty
similar in practice, regardless of your customizations. The color picker for the clock also changes the
color of the text field above the clock and of the widgets below it.

Bizarrely, the color selection does not apply to the lock screen’s flashlight and camera
buttons, which still cannot be removed. I find it jarring to have these two non-removable, permanently
white elements on a screen that is otherwise uniform in another color scheme. I almost can’t believe
this was intentional, but there it is.

Finally, there’s the widgets dock.

The widgets are a start, at least

The rectangle-shaped widgets dock can hold up to four of the smallest, square-shaped widgets, or up to
two of the double-width rectangular options that offer more detailed information.

The picker for these resembles the one that already exists for adding widgets to the home screen.
Examples of included widgets are your Fitness rings, various pieces of weather information like
temperature, upcoming calendar events or reminders, stocks, and device battery trackers.

Unfortunately, Apple’s offerings of widgets for the home screen feel anemic. There are far fewer than
launched with the home screen’s widgets feature in iOS 14, and we noted back then that those
widgets were already anemic. The options Apple has provided for its preinstalled apps are as barebones
as it gets, so that leaves things up to third-party app developers.

But with iOS 16’s relatively rocky beta period and short-notice launch, the list of third-party apps that
offer great home screen widgets remains relatively small.

I have 387 apps installed on my personal iPhone, and only two of them offer any kind of lock screen
integration at this writing: Todoist and Snapchat. Your mileage may vary, of course, but I doubt it will
be significantly better.

All that is to say that while Apple has provided a sturdy skeleton for home screen widgets (provided
you’re cool with little to no interactivity, of course), it’s all bones and no meat right now. But that
skeleton is so strong, and the demand is so high, I expect things will change soon.

The situation is likely to improve once the delayed Live
Activities API
rolls out. Live Activities will allow apps to serve up much more detailed,
live-updating visuals and information outside of the widgets dock, in the middle or bottom of the
screen. Apple has used this to rebuild the lock screen music player, which shows album art and critical
controls during playback.

The API will be available to the wider developer community sometime before the end of the year, Apple
says. Some partners have already demonstrated what they plan to do with it; for example, Uber will show
a progress bar, pickup time estimates, driver name, car make and model, and license plate—all the stuff
you need to find your Uber when it arrives—on the lock screen with Live Activities. Previously, you had
to dig into the app to get this information.

But until the API rolls out, the lock screen still feels quite static, even though there are a few ways
to make it feel more your own.

Notifications have been redesigned

To make room for features like widgets and Live Activities, Apple has moved app notifications to the
bottom of the screen, where they roll in from below, one by one.

This follows Apple’s recent trend of moving a lot more UI stuff to the bottom, where you can
more easily reach it with your thumb on large phones. It wasn’t long ago that the company did the same
with Safari’s search bar.

Some people hate this trend, but with phones being the size they are now, I think most critical
intractable UI elements need to be at the bottom of the screen. Anything else is a legit usability
issue. So I welcome this change—and not just because it makes more room for widgets and other
customization in the middle of the lock screen.

There are also three different notification views on the lock screen, and you can choose your favorite in
the Notifications panel in the Settings app. The options include count, stack, and list. List simply
puts the rectangle-shaped notifications in a straightforward, top-to-bottom list. Stacks adds a depth
effect so the top one covers the top half of the second one (and so on) as they fade into the background
towards the bottom. And count just tells you how many notifications you have until you tap for more
details.

The default seems to be stacks, and that feels like the most sensible one to me. But count is good for
users who want a distraction-free lock screen, and the list view is most similar to older iPhone
notifications.

Nothing has changed about the behavior of notifications—they’ve just been moved and given a few different
presentation options in their updated location on the lock screen.

Focus

Focus was the big feature last year, so it makes sense that there are refinements and additions in the
next major update—especially since the lock screen has been designed to work closely with Focus.

When you’re looking at your lock screen, a long press followed by a quick swipe to the left or right
swaps between your previously created lock screens. Since each lock screen can automatically be
associated with a Focus mode, this is a more elegant way to switch modes than the old method of digging
into the Control Center. (Though you can still do that, of course.)

If you have an Apple Watch, you can also sync your Watch face with your Focus, so in a way, swiping
between home screens is now the baseline for adjusting the behavior of your entire mobile Apple software
experience.

There are some other interesting changes to Focus beyond the tie-in with lock screens. Setting up a Focus
is a lot easier now because you can block apps or contacts within a blocklist rather than an allowlist.
Previously, you had to manually add each app or contact you wanted to receive notifications from when a
Focus was active. Obviously, that wasn’t always optimal, depending on how many you wanted to add. Now
you can pick which way to go at it, which is a helpful change.

Apple has tweaked the Focus setup experience in various ways beyond that, making it a bit more
streamlined. And when you’re setting up a Focus, you’ll receive suggestions for what to include in your
lock screen or home page for that Focus.

Focus filters

There’s one major new Focus feature that’s not associated with the lock screen: Focus filters.
Previously, Focus chiefly affected notification behaviors and your home screen layout. But now you can
define some different behaviors within apps like Mail or Safari, too. For example, you can see only
emails from your personal email account when you’re in an after-work Focus mode, or you can define which
Safari tap groups show up in different Focus modes.

As with the lock screen widgets, the available applications for this are limited at launch. But Apple is
releasing a Focus filter API for developers, so if third-party apps go all in, it will be a big deal for
Focus.

When Apple first launched Focus last year, I thought it was neat (and I do use Focus in my day-to-day
life) but limited. The idea of Focus digging into apps themselves greatly expands the appeal and
practicality of the concept, and I’m excited to see where this goes, even though the current offering is
small in scope.

Beyond the lock screen

While the lock screen and associated notifications and Focus changes are the big story for iOS 16, Apple
has made smaller changes throughout the OS and its various pre-installed apps. We won’t get into every
one of those here (if you want a list, Apple has published a thorough one), but I’ll cherry pick a few I
think are particularly worth noting before we wrap up.

Mail and Messages

In both Messages and Mail, you can now undo sent messages. In Messages, you have up to two minutes, but
this only works if the person on the other end is using iOS 16. Users on Android or older versions of
iOS receive the messages normally. And even if you do unsend a message that went to an iOS 16 recipient,
they’ll still see that you unsent something; they just won’t see what it was.

In Mail, you have up to ten seconds by default. You can increase the time to 20 or 30 seconds within the
Mail panel in the Settings app. You can also disable this feature entirely.

In Messages, you can also edit a message up to 15 minutes after you first sent it. Again, recipients have
to be using iOS 16. In this case, recipients can see a record of your edits.

In Mail, search has been improved in several small ways, you can add rich links to emails, and you can
schedule emails to be sent at a later time. You can also swipe on emails to set a follow-up reminder for
any date or time from that email. It’s still not as robust as the “snooze” option found in many Inbox
Zero-oriented email apps, and I really wish Apple would just do that already.

Maps and transit

Apple Maps, once the rightful butt of jokes for its drastic inferiority to Google Maps, has really come
into its own over the years. At one time, I would never have considered switching, but I’ve been almost
exclusively using Apple Maps for the past two years and haven’t looked back.

That said, there was one feature whose absence continued to baffle me: multi-stop directions. In Google
Maps, you can plot a route that hits multiple points along the way. Now you can in Apple Maps too, at
least for driving directions. So if you’re planning a whole set of errands instead of just going from
point A to point B, it’s a lot easier now.

The lone feature from Google Maps that I still personally miss is the hour-by-hour live updates on how
busy locations like bars and restaurants are. Add that, Apple, and I’ll never open Google Maps again.

There are also some improvements to transit directions, and you can check transit fares and add funds to
your transit cards directly from Maps.

Safari and passkeys

iOS 15 was a big one for Safari, but iOS 16? Not so much. There are some minor improvements to tabs and
tab groups, including the ability to pin tabs. Extensions and website settings can sync between devices.

The most notable new Safari feature is passkeys, which is also coming to some supported iOS apps.

Passkeys allow you to log in to websites or app accounts using just Face ID or Touch ID, without
creating, tracking, or remembering passwords. The concept is based on the FIDO standard, developed in an
industry-spanning partnership between Apple, Google, and Microsoft. It’s meant to replace passwords
outright with a digital signature that exists locally on your device (but that can be synced via the
cloud). This signature can only be accessed with the method you use to log into your device itself—in
this case, Face ID or Touch ID.

We’ve
written
about the thought process behind FIDO and passkeys before. The iOS 16-specific story
here is that iOS 16 is one of the first major attempts to implement this feature at a large scale, but
like so many other big iOS 16 features (lock screen widgets, the iPhone 14 Pro’s Dynamic Island, the
Focus API, Live Activities, and so on) its appeal is highly dependent on developer adoption.

That’s minimal so far, but with such broad backing from big tech and such a strong value proposition, I’m
expecting passkeys to grow long legs in the coming months and years.

A few other notables

Here’s a quick grab bag of some other changes I particularly liked:

  • The numeric/percentage battery indicator has returned! It’s not on by default, but you can turn it
    on in Settings. It replaces the vague and (for me at least) anxiety-inducing graphic battery
    indicator with a static battery graphic with a number overlay. I really like it.
  • You can use the same tech Apple uses to overlay people, pets, et cetera on the clock in the home
    screen—but on your own photos within the Photo app, plucking subjects out of the scene. Neat!
  • There’s a new, tappable Spotlight search field at the bottom of the home screen, just above the
    dock. I don’t understand why this would be desirable, since you could always just swipe down on the
    home screen to use Spotlight. Fortunately, you can turn it off in Settings.
  • You can turn on Android-style haptic feedback for keyboard typing. It feels good and long overdue. I
    turned it on and plan to stick with it.
  • There are a number of new family management features, including the ability to approve kids’ Screen
    Time requests via Messages and a new device setup process for kids’ devices.
  • There’s a new Safety Check feature for victims of domestic violence.
  • Face ID now works in landscape mode.

It’s the little things, really

It’s a challenge to review iOS 16, because some of the biggest features like the Live Activities API or
iCloud Shared Photo Library didn’t make the initial release and are planned for updates later this year.
And many of the changes that did come at launch are dependent on third-party developer support to become
truly useful.

But most of what Apple previously announced for the lock screen, at least, is here. And fortunately, that
means the biggest expansion of user customization for the iPhone since it launched. And Apple’s
pre-built wallpaper solutions are very cool.

We didn’t have any serious problems with iOS 16. Despite a somewhat rocky beta period, iOS 16 seems much
lighter on notable annoyances or bugs than some other recent annual updates. For that, we’re grateful.

iOS 16 won’t completely change the way you use your iPhone, but it’s full of welcome tweaks and new
customization options. While this could be described as “the lock screen update,” it has enough small
things going on to make it worth installing.

The good

  • Lock screen features bring more customization to the iPhone than it’s ever had
  • Focus looks to finally become truly useful with in-app integrations
  • Small updates like landscape Face ID, keyboard haptics, and the return of battery percentage add up
  • Apple’s continued emphasis on safety, security, and accessibility features continues to impress

The bad

  • Lock screen widgets are anemic at launch, so they feel more like set dressing than something useful
  • The appeal of most of the important features depends on third-party dev support that hasn’t fully
    arrived
  • Several key iOS 16 features didn’t make launch, like family photo libraries and the Live Activities
    API

The ugly

  • Nothing, really—at least nothing new in this update

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Tile secures $40 million to take on Apple AirTag with new products

Tile, the maker of Bluetooth-powered lost item finder beacons and, more recently, a staunch Apple critic, announced today it has raised $40 million in non-dilutive debt financing from Capital IP. The funding will be put toward investment in Tile’s finding technologies, ahead of the company’s plan to unveil a new slate of products and features that the company believes will help it to better compete with Apple’s AirTags and further expand its market.

The company has been a longtime leader in the lost item finder space, offering consumers small devices they can attach to items — like handbags, luggage, bikes, wallets, keys and more — which can then be tracked using the Tile smartphone app for iOS or Android. When items go missing, the Tile app leverages Bluetooth to find the items and can make them play a sound. If the items are further afield, Tile taps into its broader finding network consisting of everyone who has the app installed on their phone and other access points. Through this network, Tile is able to automatically and anonymously communicate the lost item’s location back to its owner through their own Tile app.

Image Credits: Tile

Tile has also formed partnerships focused on integrating its finding network into over 40 different third-party devices, including those across audio, travel, wearables and PC categories. Notable brand partners include HP, Dell, Fitbit, Skullcandy, Away, Xfinity, Plantronics, Sennheiser, Bose, Intel and others. Tile says it’s seen 200% year-over-year growth on activations of these devices with its service embedded.

To date, Tile has sold more than 40 million devices and has over 425,000 paying customers — a metric it’s revealing for the first time. It doesn’t disclose its total number of users, both free and paid combined, however. During the first half of 2021, Tile says revenues increased by over 50%, but didn’t provide hard numbers.

While Tile admits that the COVID-19 pandemic had some impacts on international expansions, as some markets have been slower to rebound, it has still seen strong performance outside the U.S., and considers that a continued focus.

The pandemic, however, hasn’t been Tile’s only speed bump.

When Apple announced its plans to compete with the launch of AirTags, Tile went on record to call it unfair competition. Unlike Tile devices, Apple’s products could tap into the iPhone’s U1 chip to allow for more accurate finding through the use of ultra-wideband technologies available on newer iPhone models. Tile, meanwhile, has plans for its own ultra-wideband-powered device, but hadn’t been provided the same access. In other words, Apple gave its own lost item finder early, exclusive access to a feature that would allow it to differentiate itself from the competition. (Apple has since announced it’s making ultra-wideband APIs available to third-party developers, but this access wasn’t available from day one of AirTag’s arrival.)

Image Credits: Tile internal concept art

Tile has been vocal on the matter of Apple’s anti-competitive behavior, having testified in multiple congressional hearings alongside other Apple critics, like Spotify and Match. As a result of increased regulatory pressure, Apple later opened up its Find My network to third-party devices, in an effort to placate Tile and the other rivals its AirTags would disadvantage.

But Tile doesn’t want to route its customers to Apple’s first-party app — it intends to use its own app in order to compete based on its proprietary features and services. Among other things, this includes Tile’s subscriptions. A base plan is $29.99 per year, offering features like free battery replacement, smart alerts and location history. A $99.99 per year plan also adds insurance of sorts — it pays up to $1,000 per year for items it can’t find. (AirTag doesn’t do that.)

Despite its many differentiators, Tile faces steep competition from the ultra-wideband-capable AirTags, which have the advantage of tapping into Apple’s own finding network of potentially hundreds of millions of iPhone owners.

However, Tile CEO CJ Prober — who joined the company in 2018 — claims AirTag hasn’t impacted the company’s revenue or device sales.

“But that doesn’t take away from the fact that they’re making things harder for us,” he says of Apple. “We’re a growing business. We’re winning the hearts and minds of consumers… and they’re competing unfairly.”

“When you own the platform, you shouldn’t be able to identify a category that you want to enter, disadvantage the incumbents in that category, and then advantage yourself — like they did in our case,” he adds.

Tile is preparing to announce an upcoming product refresh that may allow it to better take on the AirTag. Presumably, this will include the pre-announced ultra-wideband version of Tile, but the company says full details will be shared next week. Tile may also expand its lineup in other ways that will allow it to better compete based on look and feel, size and shape, and functionality.

Tile’s last round of funding was $45 million in growth equity in 2019. Now it’s shifted to debt. In addition to new debt financing, Tile is also refinancing some of its existing debt with this fundraise, it says.

“My philosophy is it’s always good to have a mix of debt and equity. So some amount of debt on the balance sheet is good. And it doesn’t incur dilution to our shareholders,” Prober says. “We felt this was the right mix of capital choice for us.”

The company chose to work with Capital IP, a group it’s had a relationship with over the last three years, and who Tile had considered bringing on as an investor. The group has remained interested in Tile and excited about its trajectory, Prober notes.

“We are excited to partner with the Tile team as they continue to define and lead the finding category through hardware and software-based innovations,” said Capital IP’s Managing Partner Riyad Shahjahan, in a statement. “The impressive revenue growth and fast-climbing subscriber trends underline the value proposition that Tile delivers in a platform-agnostic manner, and were a critical driver in our decision to invest. The Tile team has an ambitious roadmap ahead and we look forward to supporting their entry into new markets and applications to further cement their market leadership,” he added.

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Apple sheds value during iPhone event

The TechCrunch crew is hard at work writing up the latest from Apple’s iPhone, iPad and Apple Watch event. They have good notes on the megacorp’s hardware updates. But what are the markets saying about the same array of products?

For those of us more concerned with effective S&P dividend yields than screen nit levels, events like Apple’s confab are more interesting for what they might mean for the value of the hosting company than how many GPUs a particular smartphone model has. And, for once, Apple’s stock may have done something a little interesting during the event!

Observe the following chart:

Image Credits: TechCrunch/Y Charts

This is a one-day chart, mind, so we’re looking at intraday changes. We’re zoomed in. And Apple kinda took a bit of a dive during its event that kicked off at 1 p.m. in the above chart.

Normally nothing of import happens to Apple’s shares during its presentations. Which feels weird, frankly, as Apple events detail the product mix that will generate hundreds of billions in revenue. You’d think that they would have more impact than their usual zero.

But today, we had real share price movement when the event wrapped around 2 p.m. ET. Perhaps investors were hoping for more pricey devices? Or were hoping Apple had more up its sleeve? How you rate that holiday Apple product lineup is a matter of personal preference, but investors appear to have weighed in slightly to the negative.

Worth around $2.5 trillion, each 1% that Apple’s stock moves is worth $10 billion. Apple’s loss of 1.5% today — more or less; trading continues as I write this — is worth more than Mailchimp. It’s a lot of money.

You can read the rest of our coverage from the Apple event here. Enjoy!

Read more about Apple's Fall 2021 Event on TechCrunch

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Apple’s iPhone 13 sports better battery and improved cameras, starting at $799

The rumors were right. The centerpiece of today’s big Apple event is the latest iPhone. The latest device lands less than a year after its predecessor, now that things have settled down somewhat on the supply chain side for Apple. Last year’s iPhone 12 was a massive seller, bucking the trend of stagnating smartphones sales, in part due to a bottleneck in sales from the unplanned delay, but also because it finally brought 5G connectivity to Apple’s mobile line.

Image Credits: Apple

Lucky number iPhone 13 (no skipping for superstition’s sake, mind) features a familiar design. The front notch has finally been shrunken — now 20% smaller than its predecessor — while the rear-facing camera system has also gotten a redesign. The screen is now 28% brighter Super Retina XDR display on both the iPhone 13 and 13 mini at 1200 nits.

Image Credits: Apple

The 13 sports a 6.1-inch screen, while the mini’s is 5.4 inches — same as last year. The display is protected by a ceramic shield coating, and the handset rates IP68 dust/waterproofing.

The phone is powered by Apple’s new A15 Bionic chip, built with a 5nm processor. The CPU is 6-core that the company is calling “the fastest CPU on any smartphone.” The new 4-core GPU, meanwhile, brings advanced graphics to the handset.

Image Credits: Apple

The rear dual-camera system features a 12MP wide-angle camera that’s capable of pulling in up to 47% more light. The new Cinematic Mode, meanwhile, brings rack focus-style shooting capable of adjusting the focus on subjects, using machine learning (you can also tap to adjust manual or switch between subjects). All models in the iPhone 13 also support Night Mode shooting, as well as the ProRes codec for a more pro-level of video.

Image Credits: Apple

Following last year’s introduction of 5G, the company has added more advanced antennae. Through the combination of a larger battery and energy saving software, the company says it’s been able to eke out an additional 2.5 hours of life on the 13 and 1.5 hours on the mini.

Image Credits: Apple

iPhone 13 mini starts at $699, while the 13 starts at $799. It comes in black, gold, silver and a new, lighter blue. Storage options start at128GB.

Not a massive update, all told — Apple seemingly saved a lot of that for the iPhone 13 Pro, which brings a 120Hz display (a feature that was rumored across the line) and a number of key updates to the imaging system. The Pro and Pro Max feature similar battery upgrades as the 13. The devices go up for preorder on September 17 and will be available at retail locations on September 24.

The company is also launching a number of accessories, including a new MagSafe Wallet that works with the Find My feature.

 

Read more about Apple's Fall 2021 Event on TechCrunch

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What we expect from next week’s Apple event

We’ve been scouring the latest rumors and leaks and playing all of The Mamas and The Papas songs forward and backward to get the best possible picture of what we’re in store for with next Tuesday’s “California Streaming’” event.

The invites, which went out a week in advance, don’t appear to give the game away here. There was some extremely cool AR trickery, accessible through Safari on mobile, which could point to some fancy camera upgrades, though augmented reality has become a bit of a staple on these invites.

The California Streaming title, meanwhile, seems likely to be more of a nod to the all-virtual nature of the event, rather than anything to do with, say, Apple TV (of course, we’ve been one-more-thinged in the past). And as for that lovely shot of the Sierras — that could well be a nod to macOS, though the company has moved onto Monterey. It seems just as likely to be a reference to the aforementioned title.

The biggest, simplest and most important answer to the question of what to expect is a new iPhone. Last year’s models saw a notable delay due to COVID-19-related supply chain bottlenecking. Supply chain problems have persisted, of course, but by all accounts, the company appears to be back on track with its pre-pandemic release cycle.

The iPhone 12’s biggest upgrade was, of course, the long-awaited addition of 5G. That, coupled with the delay, led Apple to some pretty massive sales quarters amid a broader stalling of the overall mobile market. While other manufacturers have skipped the number out of superstitious concerns, Apple seems firmly on board with iPhone 13 (even as renders of its successor, the iPhone 14 have reportedly already leaked).

Image Credits: Getty Images / Qi Heng/VCG

Recent reports suggest that the iPhone 13 will arrive in four different configurations — much like its predecessor. So: the iPhone 13, 13 Mini, 13 Pro and 13 Pro Max. The screen sizes should remain the same: 5.4, 6.1 (x2) and 6.7 inches. A separate report, meanwhile, suggests that we’ll see additional colors, with the full lineup being black, white, blue, purple, pink (rather than green) and Product (Red). But, keep in mind that offering different color availabilities in different markets isn’t entirely out of the question.

Unsurprisingly, camera upgrades appear to be the biggest news here. Word from analyst Ming-Chi Kuo is that last year’s Pro Max model specs will graduate to the rest of the line (including, potentially, lidar). A ProRes video mode is said to be following the addition of ProRAW to further advance the handset’s bonafides as a semi-pro video shooting rig. Cinematic Video, meanwhile, is said to bring a Portrait-mode-style effect to video. Kuo has also suggested that the devices will be getting a feature based on the Qualcomm X60 that allows for emergency satellite calls — reportedly only available in select markets.

Of course, the phone will also be getting Apple’s latest chip, the A15, said to be coupled with 120 Hz ProMotion display. Apple could also be bringing an always-on feature to the screen, hopefully with minimal impact on battery life. Looks-wise we anticipate it will be more or less the same as its predecessor, albeit with a somewhat smaller camera notch up front — though not to the point of the fake Ted Lasso iPhone. The camera bump around back, meanwhile, is said to be getting larger, perhaps offering an improved telephoto lens.

Oh, and apparently they’ll be more expensive than the iPhone 12 — clearly not one of the new features Apple is going to be actively promoting.

Image Credits: Apple

The Apple Watch 7 seems destined to be the other big news of the event. Apple’s massively popular wearable is reportedly set to get more massive, with a larger display, resulting in a slightly larger case size, from 40 mm and 44 mm to 41 mm and 45 mm. The overall size won’t be too large a change, however, as the company is said to be reducing its bezels this go-round.

Perhaps the most exciting rumor around the Watch is the addition of significant battery life. That’s long felt like a blind spot for the product, compared to competing smartwatches — particularly after Apple significantly improved sleep tracking. Most aren’t anticipating major new health features for the Watch this outing, which is a bit of a surprise here, given that health and fitness have been a major cornerstone for Apple.

Image Credits: TechCrunch

AirPods 3 seem like a reasonably good bet. The latest version of the company’s entry-level earbuds (and their case) are said to be getting a more Pro-style redesign, along with a new chip that’s designed to improve battery life. Active noise cancelation and replaceable tips are apparently not going to make an appearance to maintain the distinction between the two models.

With the company’s rangewide upgrade to its own silicon chugging along, don’t be surprised if we see a number of new Macs. Rumors suggest a new MacBook Pro, Mac Mini and a larger, 27-inch version of its ARM-powered iMac.

The event kicks off Tuesday, September 14 at 10 a.m. PDT/1 p.m. EDT. We’ll be here, bringing you the news as it arrives.
Read more about Apple's Fall 2021 Event on TechCrunch

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Tape It launches an AI-powered music recording app for iPhone

Earlier this year, Apple officially discontinued Music Memos, an iPhone app that allowed musicians to quickly record audio and develop new song ideas. Now, a new startup called Tape It is stepping in to fill the void with an app that improves audio recordings by offering a variety of features, including higher-quality sound, automatic instrument detection, support for markers, notes and images, and more.

The idea for Tape It comes from two friends and musicians, Thomas Walther and Jan Nash.

Walther had previously spent three and a half years at Spotify, following its 2017 acquisition of the audio detection startup Sonalytic, which he had co-founded. Nash, meanwhile, is a classically trained opera singer, who also plays bass and is an engineer.

They’re joined by designer and musician Christian Crusius, previously of the design consultancy Fjord, which was acquired by Accenture.

The founders, who had played in a band together for many years, were inspired to build Tape It because it was something they wanted for themselves, Walther says. After ending his stint at Spotify working in their new Soundtrap division (an online music startup Spotify also bought in 2017), he knew he wanted to work on a project that was more focused on the music-making side of things. But while Soundtrap worked for some, it wasn’t what either Walther or his friends had needed. Instead, they wanted a simple tool that would allow them to record their music with their phone — something that musicians often do today using Apple’s Voice Memos app and, briefly, Music Memos — until its demise.

Image Credits: Tape It

“Regardless of whether you’re an amateur or even like a touring professional…you will record your ideas with your phone, just because that’s what you have with you,” Walther explains. “It’s the exact same thing with cameras — the best camera is the one you have with you. And the best audio recording tool is the one you have with you.”

That is, when you want to record, the easiest thing to do is not to get out your laptop and connect a bunch of cables to it, then load up your studio software — it’s to hit the record button on your iPhone.

The Tape It app allows you to do just that, but adds other features that make it more competitive with its built-in competition, Voice Memos.

When you record using Tape It, the app leverages AI to automatically detect the instrument, then annotate the recording with a visual indication to make those recordings easier to find by looking for the colorful icon. Musicians can also add their own markers to the files right when they record them, then add notes and photos to remind themselves of other details. This can be useful when reviewing the recordings later on, Walther says.

Image Credits: Tape It

“If I have a nice guitar sound, I can just take a picture of the settings on my amplifier, and I have them. This is something musicians do all the time,” he notes. “It’s the easiest way to re-create that sound.”

Another novel, but simple, change in Tape It is it that breaks longer recordings into multiple lines, similar to a paragraph of text. The team calls this the “Time Paragraph,” and believes it will make listening to longer sessions easier than the default — which is typically a single, horizontally scrollable recording.

Image Credits: Tape It

The app has also been designed so it’s easier to go back to the right part of recordings, thanks to its smart waveforms, in addition to the optional markers and photos. And you can mark recordings as favorites so you can quickly pull up a list of your best ideas and sounds. The app offers full media center integration as well, so you can play back your music whenever you have time.

However, the standout feature is Tape It’s support for “Stereo HD” quality. Here, the app takes advantage of the two microphones on devices like the iPhone XS, XR, and other newer models, then improves the sound using AI technology and other noise reduction techniques, which it’s developed in-house. This feature is part of its $20 per year premium subscription.

Over time, Tape It intends to broaden its use of AI and other IP to improve the sound quality further. It also plans to introduce collaborative features and support for importing and exporting recordings into professional studio software. This could eventually place Tape It into the same market that SoundCloud had initially chased before it shifted its focus to becoming more of a consumer-facing service.

But first, Tape It wants to nail the single-user workflow before adding on more sharing features.

“We decided that it’s so important to make sure it’s useful, even just for you. The stuff that you can collaborate on — if you don’t like using it yourself, you’re not going to use it,” Walther says.

Tape It’s team of three is based in Stockholm and Berlin and is currently bootstrapping.

The app itself is a free download on iOS and will later support desktop users on Mac and Windows. An Android version is not planned.

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Playbyte’s new app aims to become the ‘TikTok for games’

A startup called Playbyte wants to become the TikTok for games. The company’s newly launched iOS app offers tools that allow users to make and share simple games on their phone, as well as a vertically scrollable, fullscreen feed where you can play the games created by others. Also like TikTok, the feed becomes more personalized over time to serve up more of the kinds of games you like to play.

While typically, game creation involves some aspect of coding, Playbyte’s games are created using simple building blocks, emoji and even images from your Camera Roll on your iPhone. The idea is to make building games just another form of self-expression, rather than some introductory, educational experience that’s trying to teach users the basics of coding.

At its core, Playbyte’s game creation is powered by its lightweight 2D game engine built on web frameworks, which lets users create games that can be quickly loaded and played even on slow connections and older devices. After you play a game, you can like and comment using buttons on the right-side of the screen, which also greatly resembles the TikTok look-and-feel. Over time, Playbyte’s feed shows you more of the games you enjoyed as the app leverages its understanding of in-game imagery, tags and descriptions, and other engagement analytics to serve up more games it believes you’ll find compelling.

At launch, users have already made a variety of games using Playbyte’s tools — including simulators, tower defense games, combat challenges, obbys, murder mystery games, and more.

According to Playbyte founder and CEO Kyle Russell — previously of Skydio, Andreessen Horowitz, and (disclosure!) TechCrunch — Playbyte is meant to be a social media app, not just a games app.

“We have this model in our minds for what is required to build a new social media platform,” he says.

What Twitter did for text, Instagram did for photos and TikTok did for video was to combine a constraint with a personalized feed, Russell explains. “Typically. [they started] with a focus on making these experiences really brief…So a short, constrained format and dedicated tools that set you up for success to work within that constrained format,” he adds.

Similarly, Playbyte games have their own set of limitations. In addition to their simplistic nature, the games are limited to five scenes. Thanks to this constraint, a format has emerged where people are making games that have an intro screen where you hit “play,” a story intro, a challenging gameplay section, and then a story outro.

In addition to its easy-to-use game building tools, Playbyte also allows game assets to be reused by other game creators. That means if someone who has more expertise makes a game asset using custom logic or which pieced together multiple components, the rest of the user base can benefit from that work.

“Basically, we want to make it really easy for people who aren’t as ambitious to still feel like productive, creative game makers,” says Russell. “The key to that is going to be if you have an idea — like an image of a game in your mind — you should be able to very quickly search for new assets or piece together other ones you’ve previously saved. And then just drop them in and mix-and-match — almost like Legos — and construct something that’s 90% of what you imagined, without any further configuration on your part,” he says.

In time, Playbyte plans to monetize its feed with brand advertising, perhaps by allowing creators to drop sponsored assets into their games, for instance. It also wants to establish some sort of patronage model at a later point. This could involve either subscriptions or even NFTs of the games, but this would be further down the road.

The startup had originally began as a web app in 2019, but at the end of last year, the team scrapped that plan and rewrote everything as a native iOS app with its own game engine. That app launched on the App Store this week, after previously maxing out TestFlight’s cap of 10,000 users.

Currently, it’s finding traction with younger teenagers who are active on TikTok and other collaborative games, like Roblox, Minecraft, or Fortnite.

“These are young people who feel inspired to build their own games but have been intimidated by the need to learn to code or use other advanced tools, or who simply don’t have a computer at home that would let them access those tools,” notes Russell.

Playbyte is backed by $4 million in pre-seed and seed funding from investors including FirstMark (Rick Heitzmann), Ludlow Ventures (Jonathon Triest and Blake Robbins), Dream Machine (former Editor-in-Chief at TechCrunch, Alexia Bonatsos), and angels such as Fred Ehrsam, co-founder of Coinbase; Nate Mitchell, co-founder of Oculus; Ashita Achuthan, previously of Twitter; and others.

The app is a free download on the App Store.

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Popcorn’s new app brings short-form video to the workplace

A new startup called Popcorn wants to make work communication more fun and personal by offering a way for users to record short video messages, or “pops,” that can be used for any number of purposes in place of longer emails, texts, Slack messages or Zoom calls. While there are plenty of other places to record short-form video these days, most of these exist in the social media space, which isn’t appropriate for a work environment. Nor does it make sense to send a video you’ve recorded on your phone as an email attachment, when you really just want to check in with a colleague or say hello.

Popcorn, on the other hand, lets you create the short video and then send a URL to that video anywhere you would want to add a personal touch to your message.

For example, you could use Popcorn in a business networking scenario, where you’re trying to connect with someone in your industry for the first time — aka “cold outreach.” Instead of just blasting them a message on LinkedIn, you could also paste in the Popcorn URL to introduce yourself in a more natural, friendly fashion. You also could use Popcorn with your team at work for things like daily check-ins, sharing progress on an ongoing project or to greet new hires, among other things.

Image Credits: Popcorn

Videos themselves can be up to 60 seconds in length — a time limit designed to keep Popcorn users from rambling. Users also can opt to record audio only if they don’t want to appear on video. And you can increase the playback speed if you’re in a hurry. Users who want to receive “pops” could also advertise their “popcode” (e.g. try mine at U8696).

The idea to bring short-form video to the workplace comes from Popcorn co-founder and CEO Justin Spraggins, whose background is in building consumer apps. One of his first apps to gain traction back in 2014 was a Tinder-meets-Instagram experience called Looksee that allowed users to connect around shared photos. A couple years later, he co-founded a social calling app called Unmute, a Clubhouse precursor of sorts. He then went on to co-found 9 Count, a consumer app development shop which launched more social apps like BFF (previously Wink) and Juju.

9 Count’s lead engineer, Ben Hochberg, is now also a co-founder on Popcorn (or rather, Snack Break, Inc. as the legal entity is called). They began their work on Popcorn in 2020, just after the start of the COVID-19 pandemic. But the rapid shift to remote work in the days that followed could now help Popcorn gain traction among distributed teams. Today’s remote workers may never again return to in-person meetings at the office, but they’re also growing tired of long days stuck in Zoom meetings.

With Popcorn, the goal is to make work communication fun, personal and bite-sized, Spraggins says. “[We want to] bring all the stuff we’re really passionate about in consumer social into work, which I think is really important for us now,” he explains.

“You work with these people, but how do you — without scheduling a Zoom — how do you bring the ‘human’ to it?,” Spraggins says. “I’m really excited about making work products feel more social, more like Snapchat than utility tools.”

There is a lot Popcorn would still need to figure out to truly make a business-oriented social app work, including adding enhanced security, limiting spam, offering some sort of reporting flow for bad actors, and more. It will also eventually need to land on a successful revenue model.

Currently, Popcorn is a free download on iPhone, iPad and Mac, and offers a Slack integration so you can send video messages to co-workers directly in the communication software you already use to catch up and stay in touch. The app today is fairly simple, but the company plans to enhance its short videos over time using AR frames that let users showcase their personalities.

The startup raised a $400,000 pre-seed round from General Catalyst (Niko Bonatsos) and Dream Machine (Alexia Bonatsos, previously editor-in-chief at TechCrunch.) Spraggins says the company will be looking to raise a seed round in the fall to help with hires, including in the AR space.

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A new Senate bill would totally upend Apple and Google’s app store dominance

With two giants calling the shots and collecting whatever tolls they see fit, mobile software makers have long complained that app stores take an unfair cut of the cash that should be flowing directly to developers. Hearing those concerns, a group of senators introduced a new bill this week that, if passed, would greatly diminish Apple and Google’s ability to control app purchases in their operating systems and completely shake up the way that mobile software gets distributed.

The new bill, called the Open App Markets Act, would enshrine quite a few rights that could benefit app developers tired of handing 30% of their earnings to Apple and Google. The bill, embedded in full below, would require companies that control operating systems to allow third-party apps and app stores.

It would also prevent those companies from blocking developers from telling users about lower prices for their software that they might find outside of official app stores. Apple and Google would also be barred from leveraging “non-public” information collecting through their platforms to create competing apps.

“This legislation will tear down coercive anticompetitive walls in the app economy, giving consumers more choices and smaller startup tech companies a fighting chance,” said Senator Richard Blumenthal (D-CT), who introduced the bipartisan bill with Sen. Marsha Blackburn (R-TN), and Sen. Amy Klobuchar (D-MN). Klobuchar chairs the Senate’s antitrust subcommittee and Blackburn and Blumenthal are both subcommittee members.

Senator Blackburn called Apple and Google’s app store practices a “direct affront to a free and fair marketplace” and Sen. Klobuchar noted that their behavior raises “serious competition concerns.”

The bill draws on information collected earlier this year from that subcommittee’s hearing on app stores and competition. In the hearing, lawmakers heard from Apple and Google as well as Spotify, Tile and Match Group, three companies that argued their businesses have been negatively impacted by anti-competitive app store policies.

“… We urge Congress to swiftly pass the Open App Markets Act,” Spotify Chief Legal Officer Horacio Gutierrez said of the new bill. “Absent action, we can expect Apple and others to continue changing the rules in favor of their own services, and causing further harm to consumers, developers and the digital economy.”

The Coalition for App Fairness, a developer advocacy group, praised the bill for its potential to spur innovation in digital markets. “The bipartisan Open App Markets Act is a step towards holding big tech companies accountable for practices that stifle competition for developers in the U.S. and around the world,” CAF executive director Meghan DiMuzio said.

Hoping to head off future regulatory headaches, Apple dropped its own fees for companies that generate less than $1 million in App Store revenue from 30% to 15% last year. Google followed suit with its own gesture, dropping fees to 15% for the first $1 million in revenue a developer earns through the Play Store in a year. Some developers critical of the companies’ practices saw those changes as little more than a publicity stunt.

Developers have long complained about the high tolls they pay to distribute their software through the world’s two major mobile operating systems. That fight escalated over the last year when Epic Games circumvented Apple’s payments rules by allowing Fortnite players to pay Epic directly, setting off a legal fight that has huge implications for the mobile software world. Following a May trial, the verdict is expected later this year.

“This will make it easier for developers of all sizes to challenge these harmful practices and seek relief from retaliation, be it during litigation or simply because they dared speak up,” Epic Games VP of Public Policy Corie Wright said of the new bill.

Unlike Apple, Google does allow apps to be “sideloaded,” installed onto devices outside of the Google Play Store. But documents unsealed in Epic’s parallel case against Google revealed that the Play Store’s creator knows the sideloading process is a terrible experience for users — something the company brings up when pressuring developers to stick with its official app marketplace.

The counterargument here is that official app stores make apps safer and smoother for consumers. While Apple and Google extract heavy fees for selling mobile software through the App Store and the Google Play Store, the companies both argue that streamlining apps through those official channels protects people from malware and allows for prompt software updates to patch security concerns that could jeopardize user privacy.

“At Apple, our focus is on maintaining an App Store where people can have confidence that every app must meet our rigorous guidelines and their privacy and security is protected,” an Apple spokesperson told TechCrunch.

Adam Kovacevich, a former Google policy executive who leads the new tech-backed industry group Chamber of Progress, called the new bill “a finger in the eye” for Android and iPhone owners.

“I don’t see any consumers marching in Washington demanding that Congress make their smartphones dumber,” Kovacevich said. “And Congress has better things to do than intervene in a multi-million-dollar dispute between businesses.”

At least in Google’s case, the counterargument has its own counterargument. Android has long been notorious for malware, but apparently most of that malicious software isn’t making its way onto devices through sideloading — it’s walking through the Google Play Store’s front door.

 

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Equity Monday: Apple’s privacy flap continues as crypto regulation looms

Hello and welcome back to Equity, TechCrunch’s venture capital-focused podcast where we unpack the numbers behind the headlines.

This is Equity Monday, our weekly kickoff that tracks the latest private market news, talks about the coming week, digs into some recent funding rounds and mulls over a larger theme or narrative from the private markets. You can follow the show on Twitter here and me here.

It’s going to be a busy week, with a Samsung event and a host of earnings reports that we’ll have to pay attention to. But more important there are a few stories still dominating the news cycle:

All that and we also riffed on the Siemens-Sqills deal, Cornerstone OnDemand going private and Delivery Hero buying a piece of Deliveroo.

And, for added flavor and fun, Canopy Servicing just raised a $15 million Series A, while Siga OT Solutions raised a $8.1 million Series B.

All that, and we got to talk stocks! Hugs and love from the Equity crew — chat Wednesday!

Equity drops every Monday at 7:00 a.m. PST, Wednesday, and Friday at 6:00 a.m. PST, so subscribe to us on Apple PodcastsOvercastSpotify and all the casts!

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