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An iPhone hacking team has released a new jailbreak tool for almost every iPhone, including the most recent models, by using the same vulnerability that Apple last month said was under active attack by hackers.
The Unc0ver team released its latest jailbreak this weekend, and says it works on iOS 11 (iPhone 5s and later) to iOS 14.3, which Apple released in December.
Jailbreaking is a cat-and-mouse game between security researchers who want greater control and customizations over their phones, and Apple, which says it locks down iPhones for security. Hackers build jailbreak tools by finding and exploiting vulnerabilities that can lift some of the restrictions that Apple puts in place, like installing apps outside of its app store, which most Android users are already used to.
In a tweet, the jailbreak group said it used its “own exploit” for CVE-2021-1782, a kernel vulnerability that Apple said was one of three flaws that “may have been actively exploited” by hackers. By targeting the kernel, the hackers are able to get deep hooks into the underlying operating system.
Apple fixed the vulnerability in iOS 14.4, released last month, which also prevents the jailbreak from working on later versions. It was a rare admission that the iPhone was under active attack by hackers, but the company declined to say who the hackers were and who they were targeting. Apple also granted anonymity to the researcher who submitted the bug.
The group’s last jailbreak, which supported iPhones running iOS 11 to iOS 13.5, was fixed in a matter of days last year. Apple works quickly to understand and fix the vulnerabilities found by jailbreak groups, since these same vulnerabilities can be exploited maliciously.
Security experts generally advise iPhone users against jailbreaking because it makes the device more vulnerable to attacks. And while keeping your phone up to date may introduce security fixes that remove the jailbreak, it’s one of the best ways of keeping your device secure.
Early Stage is the premiere “how-to” event for startup entrepreneurs and investors. You’ll hear firsthand how some of the most successful founders and VCs build their businesses, raise money and manage their portfolios. We’ll cover every aspect of company-building: Fundraising, recruiting, sales, legal, PR, marketing and brand building. Each session also has audience participation built-in — there’s ample time included in each for audience questions and discussion.
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New numbers from Canalys show a slowing in the major smartphone decline we saw for 2020. The past year was, of course, a major blow to an industry already suffering a slide. Hope that the arrival of 5G would right the ship were dashed by Covid-19.
Things are looking up, fueled in large part by a killer quarter for Apple. The company posted its earnings last night, putting much of its success at the feet of the iPhone 12. In spite (or perhaps because) of pandemic-fueled delays, the handset arrived in a perfect storm – the beginnings of a “supercycle” that see customers upgrading devices in a kind of critical mass.
Numbers are still down for the fourth quarter of 2020 – but they’re down by only 2% per the firm. That’s due in no small part to what amounted to the iPhone’s best quarter, as the company introduced four 5G-sporting handsets. Canalys shows a 4% increase for Apple, as the device arrived to a wider 5G rollout just in time for the holiday season.
The company snagged the global number one spot, with Samsung taking number two in spite of a 12% decline. Chinese manufacturers Xiaomi, Oppo and Vivo rounded out the top five, all seeing double digit increases, y-o-y.
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The category is expected to see a rebound this year, after suffering declines due first to supply chain concerns and then larger economic issues, stemming from the pandemic.
“The introduction of COVID-19 vaccines is also boosting business confidence for 2021, allowing them to plan and invest,” analyst Ben Stanton says of the figures. “Going forwards, there will be obvious economic ripple effects as government stimulus fades, and there are ongoing concerns around new virus strains. Overall though, sentiment in the industry is positive, and 2021 will see the smartphone market rebound after a 7% decline in 2020.”
Another report from Canalys notes more positive news for the PC market, showing a 35% y-o-y increase, courtesy of tablet and Chromebook sales.
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When Apple reports its earnings on Wednesday, you can expect mentions of India on the call.
Apple shipped more than 1.5 million iPhone units in India in the quarter that ended in December, up 100% year-on-year, making this its best quarter in the world’s largest smartphone market to date, according to research firms Counterpoint and CyberMedia.
Thanks to the improved sales of older generation iPhone 11, iPhone XR, iPhone 12 and the newer iPhone SE, Apple doubled its market share in India to 4% in the quarter, the research firms said.
Overall, Apple shipped more than 3.2 million iPhone units in India in 2020, up 60% year-on-year, Counterpoint said.
The shipment growth comes months after Apple launched its online store in the country and offered customers a wide-range of financing and upgrade options, AppleCare+, and lucrative perks such as a free set of AirPods with the purchase of iPhone 11. The company plans to open its first physical retail store in the country later this year.
For more than a decade, Apple has struggled to sell its handsets in India because of the expensive price tags they carry. Most smartphones that ship in India are priced between $100 to $200. Samsung, and a group of Chinese smartphone vendors including Xiaomi, Oppo, and Vivo flooded the market in the past decade with their affordable smartphones.
None the less, in recent years Apple has visibly grown more interested in the country that is also one of the world’s fastest growing smartphones markets. The company’s contract manufacturers today locally assemble a range of iPhone models and some accessories — an effort the company kickstarted more than two years ago. (A recent violent event at an Indian facility of Wistron, one of Apple’s contract manufacturers, however, underscored some of the challenges Apple will grapple with as it looks to scale its local production efforts in the country.)
That move has allowed Apple to lower prices of some older generation iPhone models in India, where for years the company has passed import duty charges to customers. The starting price of the iPhone 12 Pro Max is $1,781 in India, compared to $1,099 in the U.S. (Apple has yet to start locally assemble the iPhone 12 units.) The AirPods Pro, which sells at $249 in the U.S., was made available in India at $341 at the time of launch. AirPods Max, similarly, is priced at $815 in India, compared to $549 in the U.S. (It doesn’t help that an average person in India makes $2,000 a year.)
Unlike most foreign firms that offer their products and services for free in India or at some of the world’s cheapest prices, Apple has focused entirely on a small fraction of the population that can afford to pay big bucks, Jayanth Kolla, chief analyst at Convergence Catalyst, told TechCrunch.
That’s not to say that Apple has not made some changes to its price strategy for India. The monthly cost of Apple Music is $1.35 in India, compared to $9.99 in the U.S. Its Apple One bundle, which includes Apple Music, TV+, Arcade and iCloud, costs $2.65 a month in India.
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Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy.
The app industry is as hot as ever, with a record 218 billion downloads and $143 billion in global consumer spend in 2020.
Consumers last year also spent 3.5 trillion minutes using apps on Android devices alone. And in the U.S., app usage surged ahead of the time spent watching live TV. Currently, the average American watches 3.7 hours of live TV per day, but now spends four hours per day on their mobile devices.
Apps aren’t just a way to pass idle hours — they’re also a big business. In 2019, mobile-first companies had a combined $544 billion valuation, 6.5x higher than those without a mobile focus. In 2020, investors poured $73 billion in capital into mobile companies — a figure that’s up 27% year-over-year.
This week, we’re looking into how President Biden’s inauguration impacted news apps, the latest in the Parler lawsuit, and how TikTok’s app continues to shape culture, among other things.
Logos for AWS (Amazon Web Services) and Parler. Image Credits: TechCrunch
U.S. District Judge Barbara Rothstein in Seattle this week ruled that Amazon won’t be required to restore access to web services to Parler. As you may recall, Parler sued Amazon for booting it from AWS’ infrastructure, effectively forcing it offline. Like Apple and Google before it, Amazon had decided that the calls for violence that were being spread on Parler violated its terms of service. It also said that Parler showed an “unwillingness and inability” to remove dangerous posts that called for the rape, torture and assassination of politicians, tech executives and many others, the AP reported.
Amazon’s decision shouldn’t have been a surprise for Parler. Amazon had reported 98 examples of Parler posts that incited violence over the past several weeks before its decision. It told Parler these were clear violations of the terms of service.
Parler’s lawsuit against Amazon, however, went on to claim breach of contract and even made antitrust allegations.
The judge shot down Parler’s claims that Amazon and Twitter were colluding over the decision to kick the app off AWS. Parler’s claims over breach of contract were denied, too, as the contract had never said Amazon had to give Parler 30 days to fix things. (Not to mention the fact that Parler breached the contract on its side, too.) It also said Parler had fallen short in demonstrating the need for an injunction to restore access to Amazon’s web services.
The ruling only blocks Parler from forcing Amazon to again host it as the lawsuit proceeds, but is not the final ruling in the overall case, which is continuing.
@livbedumb♬ drivers license – Olivia Rodrigo
We already knew TikTok was playing a large role in influencing music charts and listening behavior. For example, Billboard last year noted how TikTok drove hits from Sony artists like Doja Cat (“Say So”) and 24kGoldn (“Mood”), and helped Sony discover new talent. Columbia also signed viral TikTok artists like Lil Nas X, Powfu, StaySolidRocky, Jawsh 685, Arizona Zervas and 24kGoldn. Meanwhile, Nielsen has said that no other app had helped break more songs in 2020 than TikTok.
This month, we’ve witnessed yet another example of this phenomenon. Olivia Rodrigo, the 17-year-old star of Disney+’s “High School Musical: The Musical: the Series” released her latest song, “Drivers License” on January 8. The pop ballad and breakup anthem is believed to be referencing the actress’ relationship with co-star Joshua Bassett, which gave the song even more appeal to fans.
Upon its release the song was heavily streamed by TikTok users, which helped make it an overnight sensation of sorts. According to a report by The WSJ, Billboard counted 76.1 million streams and 38,000 downloads in the U.S. during the week of its release. It also made a historic debut at No. 1 on the Hot 100, becoming the first smash hit of 2021.
On January 11, “Drivers License” broke Spotify’s record for most streams per day (for a non-holiday song) with 15.17 million global streams. On TikTok, meanwhile, the number of videos featuring the song and the views they received doubled every day, The WSJ said.
Charli D’Amelio’s dance to it on the app has now generated 5 million “Likes” across nearly 33 million views, as of the time of writing.
@charlidamelio♬ drivers license – Olivia Rodrigo
Of course, other TikTok hits have broken out in the past, too — even reaching No. 1 like “Blinding Lights” (The Weeknd) and “Mood” (24kGoldn). But the success of “Drivers License” may be in part due to the way it focuses on a subject that’s more relevant to TikTok’s young, teenage user base. It talks about first loves and being dumped for the other girl. And its title and opening refer to a time many adults have forgotten: the momentous day when you get your driver’s license. It’s highly relatable to the TikTok crowd who fully embraced it and made it a hit.

Image Credits: Bodyguard
A French content moderation app called Bodyguard, detailed here by TechCrunch, has brought its service to the English-speaking market. The app allows you to choose the level of content moderation you want to see on top social networks, like Twitter, YouTube, Instagram and Twitch. You can choose to hide toxic content across a range of categories, like insults, body shaming, moral harassment, sexual harassment, racism and homophobia and indicate whether the content is a low or high priority to block.
Image Credits: Beeper
Pebble’s founder and current YC Partner Eric Migicovsky has launched a new app, Beeper, that aims to centralize in one interface 15 different chat apps, including iMessage. The app relies on an open-source federated, encrypted messaging protocol called Matrix that uses “bridges” to connect to the various networks to move the messages. However, iMessage support is more wonky, as the company actually ships you an old iPhone to make the connection to the network. But this system allows you to access Beeper on non-Apple devices, the company says. The app is slowly onboarding new users due to initial demand. The app works across MacOS, Windows, Linux, iOS and Android and charges $10/mo for the service.
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This was going to be the year of 5G. It was going to be the year the next-generation wireless technology helped reverse some troubling macro trends for the industry — or at the very least helped stem the bleeding some.
But the best laid plans, and all that. With about a week left in the year, I think it’s pretty safe to say that 2020 didn’t wind up the way the vast majority of us had hoped. It’s a list that certainly includes the lion’s share of smartphone makers. Look no further than a recent report published by Gartner to answer the question of just how bad 2020 was for smartphone sales.
It was so bad that a 5.7% global decline year-over-year for the third quarter constituted good news. In a normal year, that wouldn’t qualify as good news for too many industries outside of wax cylinder and asbestos sales. But there are few standards by which 2020 was a normal year, so now we’ll take some respite in the fact that a 5.7% drop was a considerably less pronounced drop than the ~20% we saw in Qs 1 and 2.
Some context before we get into the whys here. A thing that’s important to note up front is that mobile wasn’t one of those industries where everything was smooth sailing before everything got upended by a pandemic. In 2019 I wrote a not insignificant number of stories with headlines like “Smartphone sales expected to drop 2.5% globally this year” and “Smartphone sales declined again in Q2, surprising no one.” And even those stories were a continuation of trends from a year prior.
The reasons for the decline should be pretty familiar by now. For one thing, premium handsets got expensive, routinely topping out over $1,000. Related to that, phones have gotten good. Good news for consumers doesn’t necessarily translate to good news for manufacturers here, as upgrade cycles have slowed significantly from their traditional every two years (also an artifact of the carrier subscription model). Couple that with economic hardships, and you’ve got a recipe for slowed growth.
This March, I wrote an article titled “5G devices were less than 1% of US smartphone purchases in 2019.” There was, perhaps, a certain level of cognitive dissonance there, after many years of 5G hype. There are myriad factors at play here. First, there just weren’t a ton of different 5G models available in the States by year’s end. Second, network rollout was far from complete. And, of course, there was no 5G iPhone.
I concluded that piece by noting:
Of course, it remains to be seen how COVID-19 will impact sales. It seems safe to assume that, like every aspect of our lives, there will be a notable impact on the number of people buying expensive smartphones. Certainly things like smartphone purchases tend to lessen in importance in the face of something like a global pandemic.
In hindsight, the answer is “a lot.” I’ll be the first to admit that when I wrote those words on March 12, I had absolutely no notion of how bad it was about to get and how long it would last (hello month nine of lockdown). In the earliest days, the big issue globally was on the supply side. Asia (China specifically) was the first place to get hit and the epicenter of manufacturing buckled accordingly. Both China and its manufacturing were remarkably fast to get back online.
In the intervening months, demand has taken a massive hit. Once again, there are a number of reasons for this. For starters, people aren’t leaving their homes as much — and for that reason, the money they’ve allotted to electronics purchases has gone toward things like PCs, as they’ve shifted to a remote work set-up. The other big issue here is simple economics. So many people are out of work and so much has become uncertain that smartphones have once again been elevated to a kind of luxury status.
There are, however, reasons to be hopeful. It seems likely that 5G will eventually help right things — though it’s hard to say when. Likely much of that depends on how soon we’re able to return to “normal” in 2021. But for now, there’s some positive to be seen in early iPhone sales. After Apple went all in on 5G this year, the new handset (perhaps unsurprisingly) topped sales for all other 5G handsets for the month of October, according to analysts.
The company will offer a more complete picture (including the ever-important holiday sales) as part of its earnings report next month. For now, at least, it seems that thing are finally heading in the right direction. That trend will, hopefully, continue as the new year sees a number of Android launches.
Perhaps 2021 will be the year of 5G — because 2020 sure wasn’t.
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Apple has always gone out of its way to build features for users with disabilities, and VoiceOver on iOS is an invaluable tool for anyone with a vision impairment — assuming every element of the interface has been manually labeled. But the company just unveiled a brand new feature that uses machine learning to identify and label every button, slider and tab automatically.
Screen Recognition, available now in iOS 14, is a computer vision system that has been trained on thousands of images of apps in use, learning what a button looks like, what icons mean and so on. Such systems are very flexible — depending on the data you give them, they can become expert at spotting cats, facial expressions or, as in this case, the different parts of a user interface.
The result is that in any app now, users can invoke the feature and a fraction of a second later every item on screen will be labeled. And by “every,” they mean every — after all, screen readers need to be aware of every thing that a sighted user would see and be able to interact with, from images (which iOS has been able to create one-sentence summaries of for some time) to common icons (home, back) and context-specific ones like “…” menus that appear just about everywhere.
The idea is not to make manual labeling obsolete — developers know best how to label their own apps, but updates, changing standards and challenging situations (in-game interfaces, for instance) can lead to things not being as accessible as they could be.
I chatted with Chris Fleizach from Apple’s iOS accessibility engineering team, and Jeff Bigham from the AI/ML accessibility team, about the origin of this extremely helpful new feature. (It’s described in a paper due to be presented next year.)
“We looked for areas where we can make inroads on accessibility, like image descriptions,” said Fleizach. “In iOS 13 we labeled icons automatically — Screen Recognition takes it another step forward. We can look at the pixels on screen and identify the hierarchy of objects you can interact with, and all of this happens on device within tenths of a second.”
The idea is not a new one, exactly; Bigham mentioned a screen reader, Outspoken, which years ago attempted to use pixel-level data to identify UI elements. But while that system needed precise matches, the fuzzy logic of machine learning systems and the speed of iPhones’ built-in AI accelerators means that Screen Recognition is much more flexible and powerful.
It wouldn’t have been possible just a couple of years ago — the state of machine learning and the lack of a dedicated unit for executing it meant that something like this would have been extremely taxing on the system, taking much longer and probably draining the battery all the while.
But once this kind of system seemed possible, the team got to work prototyping it with the help of their dedicated accessibility staff and testing community.
“VoiceOver has been the standard-bearer for vision accessibility for so long. If you look at the steps in development for Screen Recognition, it was grounded in collaboration across teams — Accessibility throughout, our partners in data collection and annotation, AI/ML, and, of course, design. We did this to make sure that our machine learning development continued to push toward an excellent user experience,” said Bigham.
It was done by taking thousands of screenshots of popular apps and games, then manually labeling them as one of several standard UI elements. This labeled data was fed to the machine learning system, which soon became proficient at picking out those same elements on its own.
It’s not as simple as it sounds — as humans, we’ve gotten quite good at understanding the intention of a particular graphic or bit of text, and so often we can navigate even abstract or creatively designed interfaces. It’s not nearly as clear to a machine learning model, and the team had to work with it to create a complex set of rules and hierarchies that ensure the resulting screen reader interpretation makes sense.
The new capability should help make millions of apps more accessible, or just accessible at all, to users with vision impairments. You can turn it on by going to Accessibility settings, then VoiceOver, then VoiceOver Recognition, where you can turn on and off image, screen and text recognition.
It would not be trivial to bring Screen Recognition over to other platforms, like the Mac, so don’t get your hopes up for that just yet. But the principle is sound, though the model itself is not generalizable to desktop apps, which are very different from mobile ones. Perhaps others will take on that task; the prospect of AI-driven accessibility features is only just beginning to be realized.
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When a friend forwarded this tweet from Paul Graham, it hit close to home:
Startups are subject to something like infant mortality: before they’re established, one thing going wrong can kill the company. Hardware companies seem to be subject to infant mortality their whole lives.
I think the reason is that the evolution of the product is so discontinuous. The company has to keep shipping, and customers to keep buying, new products. Which in practice is like relaunching the company each time.
I don’t know if there is an answer to this, but if there were a way for hardware companies to evolve more the way software companies do, they’d be a lot more resilient.
Looking back on our startup journey at Minut, I remember several moments when we could have died. However, surviving several near misses we learned to tackle these challenges and have become more resilient over time. While there will never be one fully exhaustive answer, here are some of the lessons we learned over the years:
While you can sell hardware with a margin and make important early revenue, it’s not a sustainable business model for a company that requires both software and hardware. You can’t cover an indefinite commitment with a finite amount of money.
Many hardware companies don’t consider subscriptions early enough. While it can be hard to command a subscription from the start (if you can, you might have waited too long to launch), it needs to be in the plan from the beginning. Look for markets where paying subscriptions is the norm rather than markets that operate on a one-time sale model.
It’s tempting to set low prices for hardware to attract customers, but in the beginning you should do the opposite. Margins allow for mistakes to be rectified. A missed deadline might mean you have to opt for freight by air rather than boat. You might have to scrap components or buy them expensively in a supply crunch. Surprises are seldom positive, and you don’t want to use your venture capital to pay for them.
Healthy margins can also be used to cover marketing costs while you learn what kind of messaging works and what channels you can sell through. If that wasn’t enough reason, starting with relatively high prices will help you avoid another common mistake, selling too much at launch.
This might seem counterintuitive — why wouldn’t you want great success out of the gate? The reason is that you will inevitably make mistakes with your early launches, and the bigger the launch, the bigger the blow. There are plenty of companies who achieved amazing crowdfunding success and then failed to deliver even the first units. Startups tend to chase growth at all costs, but for hardware startups in the first few years there is such a thing as too much of a good thing.
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Apple’s marketing of iPhones as “water resistant” without clarifying the limits of the feature and also having a warranty that excludes cover for damage by liquids has got the company into hot water in Italy.
The Italian competition authority (AGCM) has informed the tech giant of an intent to fine it €10 million for commercial practices related to the marketing and warranty of a number of iPhone models since October 2017, starting with the iPhone 8 through to the iPhone 11, following an investigation into consumer complaints related to its promotion of water resistance and subsequent refusal to cover the cost of repairs caused by water damage.
In a document setting out the AGCM’s decision dated toward the end of October — which was made public today (via Reuters) — the regulator concludes Apple violated the country’s consumer code twice because of what it characterizes as “misleading” and “aggressive” commercial practices.
Its investigation found Apple’s iPhone marketing tricked consumers into believing the devices were impermeable to water, rather than merely water resistant — with the limitations of the feature not given enough prominence in ads. A disclaimer stating that Apple’s warranty excludes damage by liquids was deemed an aggressive attempt to circumvent consumer rights obligations — given its heavy promotion of the devices as water resistant.
Apple places a liquid contact indicator inside iPhones, which changes from white or silver to red on contact with liquid, and checking the indicator is a standard step undertaken by its repair staff.
The AGCM report cites examples of consumers whose iPhone had taken a “short dive” in the sea being refused cover. Another complainant had been washing their device under the tap — which Apple deemed improper use.
A third reported that their one-month-old iPhone XR stopped working after coming into contact with water. Apple told them they must buy a new device — albeit at a subsidized price.
An iPhone XS user, with a one-year-old handset who reported it had never come into contact with water, was refused coverage by Apple support who said it had, complained to the regulator there’s no way for a consumer to prove their device was not immersed in water for more than the length of time and depth to which Apple’s small print specifies it has water resistance.
We’ve reached out to Apple for comment on the AGCM’s findings.
The tech giant has 60 days from the date it was notified of the regulator’s intent to fine to appeal the decision.
The size of the penalty is well under half of the operating profit the regulator says Apple’s Italian operation made in the year September 2018 to September 2019, when it noted it recorded revenues on its sales and services of €58,652,628; and an operating profit of €26,918,658.
Two years ago Italy’s competition watchdog also fined Apple and Samsung around $15 million for forcing updates on consumers that may slow or break their devices. This February, France fined Apple $27 million for capping the OS performance of iPhones with older batteries.
Apple has also faced much larger penalties from competition authorities elsewhere in Europe — including being notified of a $1.2 billion fine by France’s competition authority in March this year, which accused the tech giant of operating a reseller cartel along with two wholesale distribution partners, Ingram Micro and Tech Data.
Apple also had to stump up as much as €500 million in back taxes demanded by French authorities last year.
Some $15 billion from Apple’s European HQ is sitting in an escrow account to cover a 2016 European Commission “State Aid” charge that it illegally benefited from corporate tax arrangements in Ireland between 2003 and 2014.
In July Apple and Ireland won the first round of an appeal against the charge. But the Commission filed an appeal in September — meaning the case will go up to the CJEU, likely adding years more of legal wrangling.
EU lawmakers are continuing to work on pushing for global reform of digital taxation, while some Member States push on with their own digital taxes.
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Trump’s election denialism saw him retaliate in a way that isn’t just putting the remainder of his presidency in jeopardy, it’s already putting the next administration in harm’s way.
In a stunning display of retaliation, Trump fired CISA director Chris Krebs last week after declaring that there was “no evidence that any voting system deleted or lost votes, changed votes or was in any way compromised,” a direct contradiction to the conspiracy-fueled fever dreams of the president who repeatedly claimed, without evidence, that the election had been hijacked by the Democrats. CISA is left distracted by disarray, with multiple senior leaders leaving their posts — some walked, some were pushed — only for the next likely chief to stumble before he even starts because of concerns with his security clearance.
Until yesterday, Biden’s presidential transition team was stuck in cybersecurity purgatory because the incumbent administration refused to trigger the law that grants the incoming team access to government resources, including cybersecurity protections. That’s left the incoming president exposed to ongoing cyber threats, all while being shut out from classified briefings that describe those threats in detail.
As Biden builds his team, Silicon Valley is also gearing up for a change in government — and temperament. But don’t expect too much of the backlash to change. Much of the antitrust allegations, privacy violations and net neutrality remain hot button issues, and the tech titans resorting to cheap “charm offenses” are likely to face the music under the Biden administration — whether they like it or not.
Here’s more from the week.
Apple and Facebook are back in the ring, fighting over which company is a bigger existential threat to privacy. In a letter to a privacy rights group, Apple said its new anti-tracking feature will launch next year, which will give users the choice of blocking in-app tracking, a move that’s largely expected to cause havoc to the online advertising industry and data brokers.
Given an explicit option between being tracked and not, as the feature will do, most are expected to decline.
Apple’s letter specifically called out Facebook for showing a “disregard for user privacy.” Facebook, which made more than 98% of its global revenue last year from advertising, took its own potshot back at Apple, claiming the iPhone maker was “using their dominant market position to self-preference their own data collection, while making it nearly impossible for their competitors to use the same data.”
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Apple and Verizon today announced a new partnership that will make it easier for their business partners to go all-in on 5G. Fleet Swap, as the program is called, allows businesses to trade in their entire fleet of smartphones — no matter whether they are currently a Verizon customer or not — and move to the iPhone 12 with no upfront cost and either zero cost (for the iPhone 12 mini) or a low monthly cost.
(Disclaimer: Verizon is TechCrunch’s corporate parent. The company has zero input into our editorial decisions.)
In addition, Verizon also today announced its first two major indoor 5G ultra wideband services for its enterprise customers. General Motors and Honeywell are the first customers here, with General Motors enabling the technology at its Detroit-Hamtramck Assembly Center, the company’s all-electric vehicle plant. To some degree, this goes to show how carriers are positioning 5G ultra wideband as more of an enterprise feature than the lower-bandwidth versions of 5G.
“I think about how 5G [ultra wide band] is really filling a need for capacity and for capability. It’s built for industrial commercial use cases. It’s built on millimeter wave spectrum and it’s really built for enterprise,” Verizon Business CEO Tami Erwin told me.
It’s important to note that these two projects are not private 5G networks. Verizon is also in that business and plans to launch those more broadly in the future.
“No matter where you are on your digital transformation journey, the ability to put the power of 5G Ultra Wideband in all of your employees’ hands right now with a powerful iPhone 12 model, the best smartphone for business, is not just an investment for growth, it’s what will set a business’s future trajectory as technology continues to advance,” Erwin said in today’s announcement.
As for 5G Fleet Swap, the idea here is obviously to get more businesses on Verizon’s 5G network and, for Apple, to quickly get more iPhone 12s into the enterprise. Apple clearly believes that 5G can provide some benefits to enterprises — and maybe more so than to consumers — thanks to its low latency for AR applications, for example.
“The iPhone 12 lineup is the best for business, with an all-new design, advanced 5G experience, industry-leading security and A14 Bionic, the fastest chip ever in a smartphone,” said Susan Prescott, Apple’s vice president of Markets, Apps and Services. “Paired with Verizon’s 5G Ultra Wideband going indoors and 5G Fleet Swap, an all-new device offer for enterprise, it’s now easier than ever for businesses to build transformational mobile apps that take advantage of the powerful iPhone 12 lineup and 5G.”
In addition, the company is highlighting the iPhone’s secure enclave as a major security benefit for enterprises. And while other handset manufacturers launch devices that are specifically meant to be rugged, Apple argues that its devices are already rugged enough by design and that there’s a big third-party ecosystem to ruggedize its devices.
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