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iOS 16 review: Customization unlocked

iOS 16 review: Customization unlocked

Apple

The (customized) lock screen in iOS 16.

Enlarge / The (customized) lock
screen in iOS 16. (credit: Samuel Axon)

For the past couple of years, Apple’s annual iOS updates have laser focused on one feature for an
overhaul while making smaller tweaks to everything else. Last year, Focus was the, well, focus. The year
before that, it was the home screen.

This time it’s the lock screen. You can now change fonts, add widgets, customize the information
displayed, and pick from a wider variety of wallpaper. Apple has also more deeply integrated the lock
screen with the Focus modes that were fleshed
out in iOS 15
. And it has laid the groundwork for something more than just notifications that
third-party apps can show you before you unlock your phone.

Given the increasingly iterative nature of iOS releases today—with many key features not arriving until
months after the initial ship date of a new, whole-numbered version—we’re moving to leaner initial iOS
reviews, with updates to come in additional articles over time. So today we’re going to look at the main
new feature of iOS 16, but we’ll touch on a couple of other key features and changes, too.

The lock screen

While iOS 16 touches most aspects of using the iPhone in a variety of small ways, it is very much “the
lock screen update.” That makes sense: Apple makes a lot of noise about shipping features that integrate
hardware and software, and the iPhone
14 Pro
’s new always-on display drives this emphasis on the lock screen.

But there’s plenty here for users of other iPhone models that lack that always-on feature. Following up
last year’s emphasis on Focus modes, and the previous year’s on home
screen customization
, this is the most significant move Apple has made on the customization
front with the iPhone in, well, pretty much ever.

I know what you’re going to say: aren’t these all features that have been part of Android for basically
an eternity now?

Yep, you’re right—mostly. In typical Apple fashion, there are some flourishes here that Android doesn’t
touch, but as for functionality, this is mostly yesterday’s news for Android diehards. But what was
already a win for Android users is largely a win for iOS users, too.

It’s easy to see the influence of the Apple Watch on this update—the new widgets behave like
complications, and the new lock screen acts like a Watch face. That sentence right there tells you just
about everything you need to know about the new lock screen. Picture the Apple Watch and all the
customizations, features, and limitations the Watch faces offer. Now make all that phone-sized. There
you go, that’s the new iOS lock screen.

To start playing with these customizations, you just long-press your finger on the lock screen. This
brings you to an interface with horizontally scrolling cards, each one representing one of your custom
screens.

At the bottom, there are three important buttons. You can tap “Focus” to change the Focus mode that turns
on when this lock screen is active. You can tap “customize” to change your widgets, fonts, wallpapers,
and more. And there’s a “+” button to add a new custom lock screen to the row of cards.

It starts with wallpapers

When you hit the + button, a panel pops up to offer you a variety of wallpaper possibilities. These
options fall into a few buckets. There are color gradient wallpapers, where you pick a general color
theme and define some attributes of a simple gradient. (It looks nicer than it sounds, actually.)

There are collections, which are a bit like Apple’s previous approach to iPhone wallpapers: premade
patterns in a few different color options.

You can also make a wallpaper out of emojis on a grid or in a pattern across the screen, and you can even
pick which emojis to display. You can choose up to six emojis to include in the wallpaper, using Apple’s
standard emoji-picking interface.

My personal favorite bucket for wallpapers is the “Weather & Astronomy” category. These provide
little in the way of customization, but they’re quite snazzy. The obvious one here changes the wallpaper
visuals to match the live weather conditions in your area—and said visuals look like the ones that
already paint the Weather app.

There are also dynamic wallpapers for the Earth, moon, and solar system. The solar system one shows the
actual current relative locations of the planets as they orbit the sun, while the Earth one shows your
location on a globe with a green dot, amidst live-updating cloud cover that reflects conditions around
the globe.

The moon and Earth ones animate to different angles as you move from the always-on display to an active
lock screen and then swipe for the home screen. It’s a fun effect, and the moon wallpaper in particular
looks amazing on OLED iPhone screens.

But as neat as those are, I imagine most people will choose to go with the wallpapers that use photos
from your library in the Photos app. Tapping “Photos” gives you a choice between individual photos on
your phone.

Using machine learning, the iPhone analyzes all the photos in your library so you can be presented with
“Featured” suggestions, which I found to be mostly on the money. There are even subcategories for these
featured suggestions, including people, pets, nature, and cities. And of course, you can browse your
entire photo library and pick any image you’d like.

There’s also “Photo Shuffle,” which is “a dynamic set of photos that shuffle as you use your iPhone
throughout the day,” according to the tooltip. You can set the shuffle frequency to change on tap, on
lock, hourly, or daily. Once again, it presents you with featured photos, and it lets you pick which
categories to include—but you can still manually select each photo from your library.

This is as good a place as any to note that for photo wallpapers, Apple uses some neat AI tricks to cut
out major objects in the image, like faces or buildings, and allows them to overlay bits of the time
indicator, creating a neat effect. It’s shocking how well this works, actually. Unfortunately, it
doesn’t work when you add widgets below the time. Except for that limitation, you can toggle this on and
off at will.

Once you’ve picked your wallpaper, you’re taken to the full lock screen customization view.

Customizing the lock screen

The screen you see when you customize a newly created lock screen is the same one you get when you tap
the “Customize” button on an existing lock screen.

Swiping along the screen swaps between different options for your chosen lock screen category, and what
that means varies by the category. For photos, it moves between different filters like “black &
white,” “natural,” and “duotone.” For the astronomy wallpapers, it cycles through different viewing
angles on the stellar bodies in question. And for emojis, it changes the grid size and pattern.

Beyond wallpapers, every lock screen has three distinct elements you can customize: the text field above
the clock, the clock itself, and a widgets dock below the clock.

The above-clock field can include text- and symbol-based information from Weather, Calendar, Clock,
Fitness, Reminders, Stocks, and any third-party apps that are supported. This is a good place for static
information that can be conveyed in a number or a couple of words.

Moving down to the clock, you can tap on it to bring up font and color options. There are eight font
options, but a few of them are quite similar to one another. Once you’ve settled on a font, you can also
pick a color from a horizontally scrolling list. iOS starts the list off with 14 suggested hues based on
the colors that it detects in the wallpaper you chose, and you can use a slider to adjust the saturation
of each. Alternatively, you can scroll all the way to the end of the list to use a proper color picker;
you’ll even find RGB sliders and a field for entering a hex value.

Each UI element (including widgets) follows a limited, monochrome visual language, so it all looks pretty
similar in practice, regardless of your customizations. The color picker for the clock also changes the
color of the text field above the clock and of the widgets below it.

Bizarrely, the color selection does not apply to the lock screen’s flashlight and camera
buttons, which still cannot be removed. I find it jarring to have these two non-removable, permanently
white elements on a screen that is otherwise uniform in another color scheme. I almost can’t believe
this was intentional, but there it is.

Finally, there’s the widgets dock.

The widgets are a start, at least

The rectangle-shaped widgets dock can hold up to four of the smallest, square-shaped widgets, or up to
two of the double-width rectangular options that offer more detailed information.

The picker for these resembles the one that already exists for adding widgets to the home screen.
Examples of included widgets are your Fitness rings, various pieces of weather information like
temperature, upcoming calendar events or reminders, stocks, and device battery trackers.

Unfortunately, Apple’s offerings of widgets for the home screen feel anemic. There are far fewer than
launched with the home screen’s widgets feature in iOS 14, and we noted back then that those
widgets were already anemic. The options Apple has provided for its preinstalled apps are as barebones
as it gets, so that leaves things up to third-party app developers.

But with iOS 16’s relatively rocky beta period and short-notice launch, the list of third-party apps that
offer great home screen widgets remains relatively small.

I have 387 apps installed on my personal iPhone, and only two of them offer any kind of lock screen
integration at this writing: Todoist and Snapchat. Your mileage may vary, of course, but I doubt it will
be significantly better.

All that is to say that while Apple has provided a sturdy skeleton for home screen widgets (provided
you’re cool with little to no interactivity, of course), it’s all bones and no meat right now. But that
skeleton is so strong, and the demand is so high, I expect things will change soon.

The situation is likely to improve once the delayed Live
Activities API
rolls out. Live Activities will allow apps to serve up much more detailed,
live-updating visuals and information outside of the widgets dock, in the middle or bottom of the
screen. Apple has used this to rebuild the lock screen music player, which shows album art and critical
controls during playback.

The API will be available to the wider developer community sometime before the end of the year, Apple
says. Some partners have already demonstrated what they plan to do with it; for example, Uber will show
a progress bar, pickup time estimates, driver name, car make and model, and license plate—all the stuff
you need to find your Uber when it arrives—on the lock screen with Live Activities. Previously, you had
to dig into the app to get this information.

But until the API rolls out, the lock screen still feels quite static, even though there are a few ways
to make it feel more your own.

Notifications have been redesigned

To make room for features like widgets and Live Activities, Apple has moved app notifications to the
bottom of the screen, where they roll in from below, one by one.

This follows Apple’s recent trend of moving a lot more UI stuff to the bottom, where you can
more easily reach it with your thumb on large phones. It wasn’t long ago that the company did the same
with Safari’s search bar.

Some people hate this trend, but with phones being the size they are now, I think most critical
intractable UI elements need to be at the bottom of the screen. Anything else is a legit usability
issue. So I welcome this change—and not just because it makes more room for widgets and other
customization in the middle of the lock screen.

There are also three different notification views on the lock screen, and you can choose your favorite in
the Notifications panel in the Settings app. The options include count, stack, and list. List simply
puts the rectangle-shaped notifications in a straightforward, top-to-bottom list. Stacks adds a depth
effect so the top one covers the top half of the second one (and so on) as they fade into the background
towards the bottom. And count just tells you how many notifications you have until you tap for more
details.

The default seems to be stacks, and that feels like the most sensible one to me. But count is good for
users who want a distraction-free lock screen, and the list view is most similar to older iPhone
notifications.

Nothing has changed about the behavior of notifications—they’ve just been moved and given a few different
presentation options in their updated location on the lock screen.

Focus

Focus was the big feature last year, so it makes sense that there are refinements and additions in the
next major update—especially since the lock screen has been designed to work closely with Focus.

When you’re looking at your lock screen, a long press followed by a quick swipe to the left or right
swaps between your previously created lock screens. Since each lock screen can automatically be
associated with a Focus mode, this is a more elegant way to switch modes than the old method of digging
into the Control Center. (Though you can still do that, of course.)

If you have an Apple Watch, you can also sync your Watch face with your Focus, so in a way, swiping
between home screens is now the baseline for adjusting the behavior of your entire mobile Apple software
experience.

There are some other interesting changes to Focus beyond the tie-in with lock screens. Setting up a Focus
is a lot easier now because you can block apps or contacts within a blocklist rather than an allowlist.
Previously, you had to manually add each app or contact you wanted to receive notifications from when a
Focus was active. Obviously, that wasn’t always optimal, depending on how many you wanted to add. Now
you can pick which way to go at it, which is a helpful change.

Apple has tweaked the Focus setup experience in various ways beyond that, making it a bit more
streamlined. And when you’re setting up a Focus, you’ll receive suggestions for what to include in your
lock screen or home page for that Focus.

Focus filters

There’s one major new Focus feature that’s not associated with the lock screen: Focus filters.
Previously, Focus chiefly affected notification behaviors and your home screen layout. But now you can
define some different behaviors within apps like Mail or Safari, too. For example, you can see only
emails from your personal email account when you’re in an after-work Focus mode, or you can define which
Safari tap groups show up in different Focus modes.

As with the lock screen widgets, the available applications for this are limited at launch. But Apple is
releasing a Focus filter API for developers, so if third-party apps go all in, it will be a big deal for
Focus.

When Apple first launched Focus last year, I thought it was neat (and I do use Focus in my day-to-day
life) but limited. The idea of Focus digging into apps themselves greatly expands the appeal and
practicality of the concept, and I’m excited to see where this goes, even though the current offering is
small in scope.

Beyond the lock screen

While the lock screen and associated notifications and Focus changes are the big story for iOS 16, Apple
has made smaller changes throughout the OS and its various pre-installed apps. We won’t get into every
one of those here (if you want a list, Apple has published a thorough one), but I’ll cherry pick a few I
think are particularly worth noting before we wrap up.

Mail and Messages

In both Messages and Mail, you can now undo sent messages. In Messages, you have up to two minutes, but
this only works if the person on the other end is using iOS 16. Users on Android or older versions of
iOS receive the messages normally. And even if you do unsend a message that went to an iOS 16 recipient,
they’ll still see that you unsent something; they just won’t see what it was.

In Mail, you have up to ten seconds by default. You can increase the time to 20 or 30 seconds within the
Mail panel in the Settings app. You can also disable this feature entirely.

In Messages, you can also edit a message up to 15 minutes after you first sent it. Again, recipients have
to be using iOS 16. In this case, recipients can see a record of your edits.

In Mail, search has been improved in several small ways, you can add rich links to emails, and you can
schedule emails to be sent at a later time. You can also swipe on emails to set a follow-up reminder for
any date or time from that email. It’s still not as robust as the “snooze” option found in many Inbox
Zero-oriented email apps, and I really wish Apple would just do that already.

Maps and transit

Apple Maps, once the rightful butt of jokes for its drastic inferiority to Google Maps, has really come
into its own over the years. At one time, I would never have considered switching, but I’ve been almost
exclusively using Apple Maps for the past two years and haven’t looked back.

That said, there was one feature whose absence continued to baffle me: multi-stop directions. In Google
Maps, you can plot a route that hits multiple points along the way. Now you can in Apple Maps too, at
least for driving directions. So if you’re planning a whole set of errands instead of just going from
point A to point B, it’s a lot easier now.

The lone feature from Google Maps that I still personally miss is the hour-by-hour live updates on how
busy locations like bars and restaurants are. Add that, Apple, and I’ll never open Google Maps again.

There are also some improvements to transit directions, and you can check transit fares and add funds to
your transit cards directly from Maps.

Safari and passkeys

iOS 15 was a big one for Safari, but iOS 16? Not so much. There are some minor improvements to tabs and
tab groups, including the ability to pin tabs. Extensions and website settings can sync between devices.

The most notable new Safari feature is passkeys, which is also coming to some supported iOS apps.

Passkeys allow you to log in to websites or app accounts using just Face ID or Touch ID, without
creating, tracking, or remembering passwords. The concept is based on the FIDO standard, developed in an
industry-spanning partnership between Apple, Google, and Microsoft. It’s meant to replace passwords
outright with a digital signature that exists locally on your device (but that can be synced via the
cloud). This signature can only be accessed with the method you use to log into your device itself—in
this case, Face ID or Touch ID.

We’ve
written
about the thought process behind FIDO and passkeys before. The iOS 16-specific story
here is that iOS 16 is one of the first major attempts to implement this feature at a large scale, but
like so many other big iOS 16 features (lock screen widgets, the iPhone 14 Pro’s Dynamic Island, the
Focus API, Live Activities, and so on) its appeal is highly dependent on developer adoption.

That’s minimal so far, but with such broad backing from big tech and such a strong value proposition, I’m
expecting passkeys to grow long legs in the coming months and years.

A few other notables

Here’s a quick grab bag of some other changes I particularly liked:

  • The numeric/percentage battery indicator has returned! It’s not on by default, but you can turn it
    on in Settings. It replaces the vague and (for me at least) anxiety-inducing graphic battery
    indicator with a static battery graphic with a number overlay. I really like it.
  • You can use the same tech Apple uses to overlay people, pets, et cetera on the clock in the home
    screen—but on your own photos within the Photo app, plucking subjects out of the scene. Neat!
  • There’s a new, tappable Spotlight search field at the bottom of the home screen, just above the
    dock. I don’t understand why this would be desirable, since you could always just swipe down on the
    home screen to use Spotlight. Fortunately, you can turn it off in Settings.
  • You can turn on Android-style haptic feedback for keyboard typing. It feels good and long overdue. I
    turned it on and plan to stick with it.
  • There are a number of new family management features, including the ability to approve kids’ Screen
    Time requests via Messages and a new device setup process for kids’ devices.
  • There’s a new Safety Check feature for victims of domestic violence.
  • Face ID now works in landscape mode.

It’s the little things, really

It’s a challenge to review iOS 16, because some of the biggest features like the Live Activities API or
iCloud Shared Photo Library didn’t make the initial release and are planned for updates later this year.
And many of the changes that did come at launch are dependent on third-party developer support to become
truly useful.

But most of what Apple previously announced for the lock screen, at least, is here. And fortunately, that
means the biggest expansion of user customization for the iPhone since it launched. And Apple’s
pre-built wallpaper solutions are very cool.

We didn’t have any serious problems with iOS 16. Despite a somewhat rocky beta period, iOS 16 seems much
lighter on notable annoyances or bugs than some other recent annual updates. For that, we’re grateful.

iOS 16 won’t completely change the way you use your iPhone, but it’s full of welcome tweaks and new
customization options. While this could be described as “the lock screen update,” it has enough small
things going on to make it worth installing.

The good

  • Lock screen features bring more customization to the iPhone than it’s ever had
  • Focus looks to finally become truly useful with in-app integrations
  • Small updates like landscape Face ID, keyboard haptics, and the return of battery percentage add up
  • Apple’s continued emphasis on safety, security, and accessibility features continues to impress

The bad

  • Lock screen widgets are anemic at launch, so they feel more like set dressing than something useful
  • The appeal of most of the important features depends on third-party dev support that hasn’t fully
    arrived
  • Several key iOS 16 features didn’t make launch, like family photo libraries and the Live Activities
    API

The ugly

  • Nothing, really—at least nothing new in this update

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iOS 15 adds all the little features that were missing

The release of iOS 15 should be a major event for mobile operating systems. And yet, this year, there’s no breakthrough feature or overarching theme that makes this release stand out. Apple has focused on quality-of-life updates as well as new features for its own apps.

The result is a solid update that is not going to be controversial. Some people are going to take advantage of the new Focus feature. They’ll spend a lot of time customizing their phone to make it as personal as possible. Other people are just going to miss or dismiss the new features.

This year’s update is also a bit different because you don’t have to update to iOS 15. If you’re fine with iOS 14, Apple won’t force you to make the jump to iOS 15. You’ll still receive security patches. Some people will simply dismiss iOS 15 altogether.

It seems like a small change, but it actually says a lot about the current state of iOS. Apple considers iOS as a mature platform. Just like you don’t have to update your Mac to the latest version of macOS if you don’t want to, you can now update at your own pace.

Also, iOS should be considered as a mature platform for app developers, so iOS 15 adoption will be slower than usual as people won’t necessarily update to iOS 15 right away. Apps should potentially work on older iOS versions for longer.

Of course, users will “update” to a new version of iOS when they buy a new iPhone and replace their old iPhone. But Apple has people who pre-ordered the iPhone 13 and will get iOS 15.

Image Credits: Apple

Focusing on you instead of your phone

One of the biggest changes in iOS 15 is the ability to change your Focus from Control Center. It’s a surprisingly powerful feature with a lot of options and tweaks. I would say it doesn’t feel like an Apple feature.

But it’s definitely one of the most interesting features of iOS 15. Chances are you spend a lot of time with your phone, and your device requires a lot of attention from you. With this new feature, it reverses the balance and puts you back in charge.

“Do Not Disturb” users are already quite familiar with the idea that you can silence notifications when you don’t want them. If you want to keep using “moon mode” with iOS 15, you don’t have to change anything.

But you can now create additional Focuses. By default, Apple suggests a few Focuses — Work, Sleep, Driving, Fitness, Gaming, Mindfulness, Personal and Reading. Each Focus is customizable to your needs and you can create new Focuses from scratch.

When you turn on a specific Focus, it basically blocks notifications by default. You can then add people and apps so that notifications from those people and apps still go through. App developers can also mark a notification as time sensitive so that it always goes through. I hope they won’t abuse that feature.

There are three more settings that you can activate. First, you can optionally share that your notifications are currently silenced in Messages and compatible third-party apps. Second, you can hide home screen pages altogether. Third, you can hide notifications from the lock screen and hide badges from the home screen.

Focus gets particularly interesting when you realize that you can couple specific Focuses with automation features. For instance, you can automatically turn on “Sleep” at night or you can automatically turn on “Work” when you arrive at work.

Power users will also have a lot of fun setting up a Focus and pairing it with a Shortcut. For instance, you could use Shortcuts to open the Clock app when you turn on Sleep mode. You get it, this new feature has a lot of depth and beta users have just started scratching the surface.

Image Credits: Apple

Update all apps

With iOS 15, Apple has improved nearly all the default apps. Some additions are definitely nice improvements. Others have been a bit more controversial.

Let’s start with the controversial one: Safari’s design has been updated. But what you saw at WWDC in June doesn’t look at all like what’s shipping today. Essentially, Apple has listened to feedback and changed the user interface of its web browser during the summer.

By default, the address bar is now at the bottom of the screen, right above the row of buttons that let you open bookmarks, share the current page or go to the previous page. I think it works better. But if you really don’t want the address bar at the bottom, you can move it back to the top of the screen.

Other than that, Safari changes are all good improvements. For instance, the browser now supports traditional web extensions. It’s going to be interesting to see if popular Google Chrome extensions eventually come to Safari. Another nice new feature is the ability to create tab groups and find your tab groups from your other devices.

FaceTime has become a versatile video-conferencing service. You can now create links, share them with friends and add them to calendar invites. For the first time, people who don’t own an Apple device will be able to join FaceTime calls from a web browser. There’s also a new Zoom view… I mean, grid view.

Unfortunately, the big new FaceTime feature is not ready for prime time just yet. SharePlay, the feature that lets you sync audio and video playback with your friends, is going to be released later this Fall.

The Weather app has also been redesigned. It is now packed with a lot more information, such as precipitation maps, next-hour precipitation notifications and a new UV index. It has become a solid alternative to third-party weather apps. I still use Snowflake, but differences are smaller and smaller.

Messages is now better integrated with other Apple apps. Whenever someone sends you an article, a photo album, a podcast or a song, you’ll see those recommendations in Apple’s other apps — Apple News, Photos, Apple Podcasts, Apple Music, etc. Once again, this is a nice addition in my testings but it’s not going to change the way you use your phone.

Apple Maps is getting better and better, especially if you live in San Francisco. If you haven’t used it in a few years, I encourage you to try it again. It’s now a solid alternative to Google Maps.

Some cities, such as San Francisco, Los Angeles, New York and London, are receiving new detailed maps with 3D buildings, bus lanes, sidewalks and more. It feels like navigating a video game given how detailed it is. The app has also been redesigned with new place cards, a new driving user interface and settings in the app.

Photos is also receiving a bunch of improvements. Every year, the company is refining Memories. I’m not sure a ton of people are using this feature, but it’s better than before. There is now more information if you swipe on a photo as well, such as the shutter speed and lens that were used.

But the biggest change to your photo library is that you can now search for text in your photo; iOS is scanning your photos to find text and save it for Spotlight searches.

Similarly, you can now point your camera at text and select text from there. It is incredibly convenient if you’re looking for the restaurant address on the menu and want to share it with a friend or if you’re traveling and you want to translate some text.

Image Credits: Apple

Tips and tricks

There are a ton of small changes that make iOS 15 better than iOS 14. Let me list some of them:

  • If you have a compatible home key, hotel key, office key or ID card, you can now add all of those to the Wallet app.
  • You can share some health data with someone else. It can be useful if you’re living far away from your loved ones or if you want to update your healthcare team.
  • If you pay for iCloud, you’re now an iCloud+ user. In addition to storage, you get additional features: iCloud Private Relay, which is available as a beta feature, lets you browse the web with increased privacy; Hide My Email lets you create randomly generated email addresses to create new accounts around the web.
  • Similarly, if your family is using iCloud for their email addresses, you can now set up a personal domain name and set it up in iCloud.
  • iOS uses on-device speech recognition, which means you can dictate text much faster.
  • But that’s not all, iOS processes some Siri requests on your device directly, which means that you can start a timer, set an alarm or change the music instantly. It has changed the way I use Siri.
  • You can add an account recovery contact in case you get locked out of your iCloud account. This is important to convince more people to use two-factor authentication.
  • Talking about two-factor authentication, Apple’s built-in password manager called “Passwords” can now save 2FA details and auto-fill 2FA fields. It works pretty much like 2FA in 1Password.
  • You can set up a legacy person for your Apple ID. I encourage you to look at that feature carefully. I’ve talked with several persons who couldn’t get their loved one’s photos after they passed away because Apple couldn’t just hand out the photos.
  • Apple has added tags to Reminders and Notes. You can also @-mention people in Notes.

As you can see, the list of changes in iOS 15 is quite long. But it’s up to you to decide whether you want to update to iOS 15. When Apple added cut, copy and paste with iPhone OS 3, it was an obvious decision. I personally like the new features and it was worth updating. And I hope this review can help you decide whether to update or not.

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iOS 15 is now available to download

Apple has just released the final version of iOS 15, the next major version of the operating system for the iPhone. It is a free download and it works with the iPhone 6s or later, both generations of iPhone SE and the most recent iPod touch model (iPad users will also be able to update to iPadOS 15 and watchOS 8 today).

The biggest change of iOS 15 is a new Focus mode. In addition to “Do not disturb,” you can configure various modes — you can choose apps and people you want notifications from and change your focus depending on what you’re doing. For instance, you can create a Work mode, a Sleep mode, a Workout mode, etc.

There are many new features across the board, such as a new Weather app, updated maps in Apple Maps, an improved version of FaceTime, and more. Safari also has a brand-new look.

The new version of iOS also scans your photos for text. Called Live Text, this feature lets you highlight, copy and paste text in photos. It could be a nice accessibility feature as well; iOS is going to leverage that info for Spotlight. You can search for text in your photos directly in Spotlight and it’ll pull out relevant photos. These features are handled on-device directly.

Paid iCloud users have been upgraded to iCloud+. In addition to more storage, iCloud+ subscribers get a handful of new features. iCloud Private Relay, which is available as a beta feature, lets you browse the web with increased privacy. Hide My Email lets you create randomly generated email addresses to create new accounts around the web. ICloud email users can also switch to a personal domain name.

The update is currently rolling out and is available both over-the-air in the Settings app, and by plugging your device to your computer for a wired update. But first, back up your device. Make sure your iCloud backup is up to date by opening the Settings app on your iPhone or iPad and tapping on your account information at the top and then on your device name. Additionally, you can also plug your iOS device to your computer to do a manual backup in Finder or iTunes for Windows (or do both, really).

Don’t forget to encrypt your backup in iTunes. It is much safer if somebody hacks your computer. And encrypted backups include saved passwords and health data. This way, you don’t have to reconnect to all your online accounts.

Once this is done, you should go to the Settings app, then “General” and then “Software Update.” You should see “Update Requested…” It will then automatically start downloading once the download is available.

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iPhone users will receive iOS 15 update on September 20

Shortly after today’s virtual conference, Apple announced that the next major version of iOS will be ready for prime time very soon: iPhone users will be able to update to iOS 15 on September 20. The company first unveiled iOS 15 earlier this year at its Worldwide Developers Conference.

The biggest change of iOS 15 is a new Focus mode. In addition to “Do not disturb,” you can configure various modes — you can choose apps and people you want notifications from and change your focus depending on what you’re doing. For instance, you can create a Work mode, a Sleep mode, a Workout mode, etc.

There are many new features across the board, such as a new Weather app, updated maps in Apple Maps, an improved version of FaceTime, and more. Safari also has a brand-new look. At first, it was a bit controversial. Since then, Apple has listened to feedback and improved its new take on Safari.

The new version of iOS also scans your photos for text. Called Live Text, this feature lets you highlight, copy and paste text in photos. It could be a nice accessibility feature as well; iOS is going to leverage that info for Spotlight. You can search for text in your photos directly in Spotlight and it’ll pull out relevant photos. These features are handled on-device directly.

You’ll be able to update to iOS 15 if you have an iPhone 6s and later, any model of iPhone SE or the most recent iPod touch model. It’ll be available as a free download.

For users running the iOS 15 beta, the release candidate is rolling out now, ahead of Monday’s public launch.

If you like your iPhone the way it is, Apple has also said that you don’t have to update to iOS 15. For the foreseeable future, the company will still update iOS 14 with security patches.

Read more about Apple's Fall 2021 Event on TechCrunch

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This Week in Apps: In-app events hit the App Store, TikTok tries Stories, Apple reveals new child safety plan

Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy.

The app industry continues to grow, with a record 218 billion downloads and $143 billion in global consumer spend in 2020. Consumers last year also spent 3.5 trillion minutes using apps on Android devices alone. And in the U.S., app usage surged ahead of the time spent watching live TV. Currently, the average American watches 3.7 hours of live TV per day, but now spends four hours per day on their mobile devices.

Apps aren’t just a way to pass idle hours — they’re also a big business. In 2019, mobile-first companies had a combined $544 billion valuation, 6.5x higher than those without a mobile focus. In 2020, investors poured $73 billion in capital into mobile companies — a figure that’s up 27% year-over-year.

This Week in Apps offers a way to keep up with this fast-moving industry in one place, with the latest from the world of apps, including news, updates, startup fundings, mergers and acquisitions, and suggestions about new apps and games to try, too.

Do you want This Week in Apps in your inbox every Saturday? Sign up here: techcrunch.com/newsletters

Top Stories

Apple to scan for CSAM imagery

Apple announced a major initiative to scan devices for CSAM imagery. The company on Thursday announced a new set of features, arriving later this year, that will detect child sexual abuse material (CSAM) in its cloud and report it to law enforcement. Companies like Dropbox, Google and Microsoft already scan for CSAM in their cloud services, but Apple had allowed users to encrypt their data before it reached iCloud. Now, Apple’s new technology, NeuralHash, will run on users’ devices, tatformso detect when a users upload known CSAM imagery — without having to first decrypt the images. It even can detect the imagery if it’s been cropped or edited in an attempt to avoid detection.

Meanwhile, on iPhone and iPad, the company will roll out protections to Messages app users that will filter images and alert children and parents if sexually explicit photos are sent to or from a child’s account. Children will not be shown the images but will instead see a grayed-out image instead. If they try to view the image anyway through the link, they’ll be shown interruptive screens that explain why the material may be harmful and are warned that their parents will be notified.

Some privacy advocates pushed back at the idea of such a system, believing it could expand to end-to-end encrypted photos, lead to false positives, or set the stage for more on-device government surveillance in the future. But many cryptology experts believe the system Apple developed provides a good balance between privacy and utility, and have offered their endorsement of the technology. In addition, Apple said reports are manually reviewed before being sent to the National Center for Missing and Exploited Children (NCMEC).

The changes may also benefit iOS developers who deal in user photos and uploads, as predators will no longer store CSAM imagery on iOS devices in the first place, given the new risk of detection.

In-App Events appear on the App Store

Image Credits: Apple

Though not yet publicly available to all users, those testing the new iOS 15 mobile operating system got their first glimpse of a new App Store discovery feature this week: “in-app events.” First announced at this year’s WWDC, the feature will allow developers and Apple editors alike to showcase directly on the App Store upcoming events taking place inside apps.

The events can appear on the App Store homepage, on the app’s product pages or can be discovered through personalized recommendations and search. In some cases, editors will curate events to feature on the App Store. But developers will also be provided tools to submit their own in-app events. TikTok’s “Summer Camp” for creators was one of the first in-app events to be featured, where it received a top spot on the iPadOS 15 App Store.

Weekly News

Platforms: Apple

Apple expands support for student IDs on iPhone and Apple Watch ahead of the fall semester. Tens of thousands more U.S. and Canadian colleges will now support mobile student IDs in the Apple Wallet app, including Auburn University, Northern Arizona University, University of Maine, New Mexico State University and others.

Apple was accused of promoting scam apps in the App Store’s featured section. The company’s failure to properly police its store is one thing, but to curate an editorial list that actually includes the scams is quite another. One of the games rounded up under “Slime Relaxations,” an already iffy category to say the least, was a subscription-based slime simulator that locked users into a $13 AUD per week subscription for its slime simulator. One of the apps on the curated list didn’t even function, implying that Apple’s editors hadn’t even tested the apps they recommend.

Tax changes hit the App Store. Apple announced tax and price changes for apps and IAPs in South Africa, the U.K. and all territories using the Euro currency, all of which will see decreases. Increases will occur in Georgia and Tajikistan, due to new tax changes. Proceeds on the App Store in Italy will be increased to reflect a change to the Digital Services Tax effective rate.

Game Center changes, too. Apple said that on August 4, a new certificate for server-based Game Center verification will be available via the publicKeyUrl.

Fintech

Robinhood stock jumped more than 24% to $46.80 on Tuesday after initially falling 8% on its first day of trading last week, after which it had continued to trade below its opening price of $38.

Square’s Cash app nearly doubled its gross profit to $546 million in Q2, but also reported a $45 million impairment loss on its bitcoin holdings.

Coinbase’s app now lets you buy your cryptocurrency using Apple Pay. The company previously made its Coinbase Card compatible with Apple Pay in June.

Social

An anonymous app called Sendit, which relies on Snap Kit to function, is climbing the charts of the U.S. App Store after Snap suspended similar apps, YOLO and LMK. Snap was sued by the parent of child who was bullied through those apps, which led to his suicide. Sendit also allows for anonymity, and reviews compare it to YOLO. But some reviews also complained about bullying. This isn’t the first time Snap has been involved in a lawsuit related to a young person’s death related to its app. The company was also sued for its irresponsible “speed filter” that critics said encouraged unsafe driving. Three young men died using the filter, which captured them doing 123 mph.

TikTok is testing Stories. As Twitter’s own Stories integrations, Fleets, shuts down, TikTok confirmed it’s testing its own Stories product. The TikTok Stories appear in a left-hand sidebar and allow users to post ephemeral images or video that disappear in 24 hours. Users can also comment on Stories, which are public to their mutual friends and the creator. Stories on TikTok may make more sense than they did on Twitter, as TikTok is already known as a creative platform and it gives the app a more familiar place to integrate its effects toolset and, eventually, advertisements.

Facebook has again re-arranged its privacy settings. The company continually moves around where its privacy features are located, ostensibly to make them easier to find. But users then have to re-learn where to go to find the tools they need, after they had finally memorized the location. This time, the settings have been grouped into six top-level categories, but “privacy” settings have been unbundled from one location to be scattered among the other categories.

A VICE report details ban-as-a-service operations that allow anyone to harass or censor online creators on Instagram. Assuming you can find it, one operation charged $60 per ban, the listing says.

TikTok merged personal accounts with creator accounts. The change means now all non-business accounts on TikTok will have access to the creator tools under Settings, including Analytics, Creator Portal, Promote and Q&A. TikTok shared the news directly with subscribers of its TikTok Creators newsletter in August, and all users will get a push notification alerting them to the change, the company told us.

Discord now lets users customize their profile on its apps. The company added new features to its iOS and Android apps that let you add a description, links and emojis and select a profile color. Paid subscribers can also choose an image or GIF as their banner.

Twitter Spaces added a co-hosting option that allows up to two co-hosts to be added to the live audio chat rooms. Now Spaces can have one main host, two co-hosts and up to 10 speakers. Co-hosts have all the moderation abilities as hosts, but can’t add or remove others as co-hosts.

Messaging

Tencent reopened new user sign-ups for its WeChat messaging app, after having suspended registrations last week for unspecified “technical upgrades.” The company, like many other Chinese tech giants, had to address new regulations from Beijing impacting the tech industry. New rules address how companies handle user data collection and storage, antitrust behavior and other checks on capitalist “excess.” The gaming industry is now worried it’s next to be impacted, with regulations that would restrict gaming for minors to fight addiction.

WhatsApp is adding a new feature that will allow users to send photos and videos that disappear after a single viewing. The Snapchat-inspired feature, however, doesn’t alert you if the other person takes a screenshot — as Snap’s app does. So it may not be ideal for sharing your most sensitive content.

Telegram’s update expands group video calls to support up to 1,000 viewers. It also announced video messages can be recorded in higher quality and can be expanded, regular videos can be watched at 0.5 or 2x speed, screen sharing with sound is available for all video calls, including 1-on-1 calls, and more.

Streaming & Entertainment

American Airlines added free access to TikTok aboard its Viasat-equipped aircraft. Passengers will be able to watch the app’s videos for up to 30 minutes for free and can even download the app if it’s not already installed. After the free time, they can opt to pay for Wi-Fi to keep watching. Considering how easy it is to fall into multi-hour TikTok viewing sessions without knowing it, the addition of the addictive app could make long plane rides feel shorter. Or at least less painful.

Chinese TikTok rival Kuaishou saw stocks fall by more than 15% in Hong Kong, the most since its February IPO. The company is another victim of an ongoing market selloff triggered by increasing investor uncertainty related to China’s recent crackdown on tech companies. Beijing’s campaign to rein in tech has also impacted Tencent, Alibaba, Jack Ma’s Ant Group, food delivery company Meituan and ride-hailing company Didi. Also related, Kuaishou shut down its controversial app Zynn, which had been paying users to watch its short-form videos, including those stolen from other apps.

Twitch overtook YouTube in consumer spending per user in April 2021, and now sees $6.20 per download as of June compared with YouTube’s $5.60, Sensor Tower found.

Image Credits: Sensor Tower

Spotify confirmed tests of a new ad-supported tier called Spotify Plus, which is only $0.99 per month and offers unlimited skips (like free users get on the desktop) and the ability to play the songs you want, instead of only being forced to use shuffle mode.

The company also noted in a forum posting that it’s no longer working on AirPlay2 support, due to “audio driver compatibility” issues.

Mark Cuban-backed audio app Fireside asked its users to invest in the company via an email sent to creators which didn’t share deal terms. The app has yet to launch.

YouTube kicks off its $100 million Shorts Fund aimed at taking on TikTok by providing creators with cash incentives for top videos. Creators will get bonuses of $100 to $10,000 based on their videos’ performance.

Dating

Match Group announced during its Q2 earnings it plans to add to several of the company’s brands over the next 12 to 24 months audio and video chat, including group live video, and other livestreaming technologies. The developments will be powered by innovations from Hyperconnect, the social networking company that this year became Match’s biggest acquisition to date when it bought the Korean app maker for a sizable $1.73 billion. Since then, Match was spotted testing group live video on Tinder, but says that particular product is not launching in the near-term. At least two brands will see Hyperconnect-powered integrations in 2021.

Photos

The Photo & Video category on U.S. app stores saw strong growth in the first half of the year, a Sensor Tower report found. Consumer spend among the top 100 apps grew 34% YoY to $457 million in Q2 2021, with the majority of the revenue (83%) taking place on iOS.

Image Credits: Sensor Tower

Gaming

Epic Games revealed the host of its in-app Rift Tour event is Ariana Grande, in the event that runs August 6-8.

Pokémon GO influencers threatened to boycott the game after Niantic removed the COVID safety measures that had allowed people to more easily play while social distancing. Niantic’s move seemed ill-timed, given the Delta variant is causing a new wave of COVID cases globally.

Health & Fitness

Apple kicked out an app called Unjected from the App Store. The new social app billed itself as a community for the unvaccinated, allowing like-minded users to connect for dating and friendships. Apple said the app violated its policies for COVID-19 content.

Google Pay expanded support for vaccine cards. In Australia, Google’s payments app now allows users to add their COVID-19 digital certification to their device for easy access. The option is available through Google’s newly updated Passes API which lets government agencies distribute digital versions of vaccine cards.

COVID Tech Connect, a U.S. nonprofit initially dedicated to collecting devices like phones and tablets for COVID ICU patients, has now launched its own app. The app, TeleHome, is a device-agnostic, HIPAA-compliant way for patients to place a video call for free at a time when the Delta variant is again filling ICU wards, this time with the unvaccinated — a condition that sometimes overlaps with being low-income. Some among the working poor have been hesitant to get the shot because they can’t miss a day of work, and are worried about side effects. Which is why the Biden administration offered a tax credit to SMBs who offered paid time off to staff to get vaccinated and recover.

Popular journaling app Day One, which was recently acquired by WordPress.com owner Automattic, rolled out a new “Concealed Journals” feature that lets users hide content from others’ viewing. By tapping the eye icon, the content can be easily concealed on a journal by journal basis, which can be useful for those who write to their journal in public, like coffee shops or public transportation.

Edtech

Recently IPO’d language learning app Duolingo is developing a math app for kids. The company says it’s still “very early” in the development process, but will announce more details at its annual conference, Duocon, later this month.

Educational publisher Pearson launched an app that offers U.S. students access to its 1,500 titles for a monthly subscription of $14.99. the Pearson+ mobile app (ack, another +), also offers the option of paying $9.99 per month for access to a single textbook for a minimum of four months.

News & Reading

Quora jumps into the subscription economy. Still not profitable from ads alone, Quora announced two new products that allow its expert creators to monetize their content on its service. With Quora+ ($5/mo or $50/yr), subscribers can pay for any content that a creator paywalls. Creators can choose to enable a adaptive paywall that will use an algorithm to determine when to show the paywall. Another product, Spaces, lets creators write paywalled publications on Quora, similar to Substack. But only a 5% cut goes to Quora, instead of 10% on Substack.

Utilities

Google Maps on iOS added a new live location-sharing feature for iMessage users, allowing them to more easily show your ETA with friends and even how much battery life you have left. The feature competes with iMessage’s built-in location-sharing feature, and offers location sharing of 1 hour up to 3 days. The app also gained a dark mode.

Security & Privacy

Controversial crime app Citizen launched a $20 per month “Protect” service that includes live agent support (who can refer calls to 911 if need be). The agents can gather your precise location, alert your designated emergency contacts, help you navigate to a safe location and monitor the situation until you feel safe. The system of live agent support is similar to in-car or in-home security and safety systems, like those from ADT or OnStar, but works with users out in the real world. The controversial part, however, is the company behind the product: Citizen has been making headlines for launching private security fleets outside law enforcement, and recently offered a reward in a manhunt for an innocent person based on unsubstantiated tips.

Funding and M&A

🤝 Square announced its acquisition of the “buy now, pay later” giant AfterPay in a $29 billion deal that values the Australian firm at more than 30% higher than the stock’s last closing price of AUS$96.66. AfterPay has served over 16 million customers and nearly 100,000 merchants globally, to date, and comes at a time when the BNPL space is heating up. Apple has also gotten into the market recently with an Affirm partnership in Canada.

🤝 Gaming giant Zynga acquired Chinese game developer StarLark, the team behind the mobile golf game Golf Rival, from Betta Games for $525 million in both cash and stock. Golf Rival is the second-largest mobile golf game behind Playdemic’s Golf Clash, and EA is in the process of buying that studio for $1.4 billion.

💰  U.K.-based Humanity raised an additional $2.5 million for its app that claims to help slow down aging, bringing the total raise to date to $5 million. Backers include Calm’s co-founders, MyFitness Pal’s co-founder and others in the health space. The app works by benchmarking health advice against real-world data, to help users put better health practices into action.

💰 YELA, a Cameo-like app for the Middle East and South Asia, raised $2 million led by U.S. investors that include Tinder co-founder Justin Mateen and Sean Rad, general partner of RAD Fund. The app is focusing on signing celebrities in the regions it serves, where smartphone penetration is high and over 6% of the population is under 35.

💰 London-based health and wellness app maker Palta raised a $100 million Series B led by VNV Global. The company’s products include Flo.Health, Simple Fasting, Zing Fitness Coach and others, which reach a combined 2.4 million active, paid subscribers. The funds will be used to create more mobile subscription products.

🤝 Emoji database and Wikipedia-like site Emojipedia was acquired by Zedge, the makers of a phone personalization app offering wallpapers, ringtones and more to 35 million MAUs. Deal terms weren’t disclosed. Emojipedia says the deal provides it with more stability and the opportunity for future growth. For Zedge, the deal provides🤨….um, a popular web resource it thinks it can better monetize, we suspect.

💰 Mental health app Revery raised $2 million led by Sequoia Capital India’s Surge program for its app that combines cognitive behavioral therapy for insomnia with mobile gaming concepts. The company will focus on other mental health issues in the future.

💰 London-based Nigerian-operating fintech startup Kuda raised a $55 million Series B, valuing its mobile-first challenger bank at $500 million. The inside round was co-led by Valar Ventures and Target Global.

💰 Vietnamese payments provider VNLife raised $250 million in a round led by U.S.-based General Atlantic and Dragoneer Investment Group. PayPal Ventures and others also participated. The round values the business at over $1 billion.

Downloads

Mastodon for iPhone

Fans of decentralized social media efforts now have a new app. The nonprofit behind the open source decentralized social network Mastodon released an official iPhone app, aimed at making the network more accessible to newcomers. The app allows you to find and follow people and topics; post text, images, GIFs, polls, and videos; and get notified of new replies and reblogs, much like Twitter.

Xingtu

@_666eveITS SO COOL FRFR do u guys want a tutorial? #fypシ #醒图 #醒图app♬ original sound – Ian Asher

TikTok users are teaching each other how to switch over to the Chinese App Store in order to get ahold of the Xingtu app for iOS. (An Android version is also available.) The app offers advanced editing tools that let users edit their face and body, like FaceTune, apply makeup, add filters and more. While image-editing apps can be controversial for how they can impact body acceptance, Xingtu offers a variety of artistic filters which is what’s primarily driving the demand. It’s interesting to see the lengths people will go to just to get a few new filters for their photos — perhaps making a case for Instagram to finally update its Post filters instead of pretending no one cares about their static photos anymore.

Tweets

Facebook still dominating top charts, but not the No. 1 spot:  

Not cool, Apple: 

This user acquisition strategy: 

Maybe Stories don’t work everywhere: 

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This Week in Apps: Instagram restricts teens’ accounts, Elon Musk criticizes App Store fees, Google Play’s new policies

Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy.

The app industry continues to grow, with a record 218 billion downloads and $143 billion in global consumer spend in 2020. Consumers last year also spent 3.5 trillion minutes using apps on Android devices alone. And in the U.S., app usage surged ahead of the time spent watching live TV. Currently, the average American watches 3.7 hours of live TV per day, but now spends four hours per day on their mobile devices.

Apps aren’t just a way to pass idle hours — they’re also a big business. In 2019, mobile-first companies had a combined $544 billion valuation, 6.5x higher than those without a mobile focus. In 2020, investors poured $73 billion in capital into mobile companies — a figure that’s up 27% year over year.

This Week in Apps will finally be a newsletter! It will launch on August 7. Sign up now! 

Top Stories

Google Play updates its policies

Did you hear the one about Google Play banning sugar daddy dating apps? Google this week updated its terms to clarify that apps where users offer sex acts in exchange for money, or “sugar dating,” as the new terms state, are no longer allowed as of September 1, 2021.

More interesting, perhaps, to the larger group of legitimate Android developers is this week’s unveiling of the UI for the upcoming Google Play safety section and the accompanying app labels. The labels will function as the Android counterpart to the app “nutrition labels” the Apple App Store recently introduced. Google is giving developers plenty of time to get used to the idea of increased transparency and disclosure, by offering a detailed timeline of when it expects developers to have their privacy label submissions ready. By April 2022, all developers will need to declare specific info and have a privacy policy.

Developers will have to disclose to users whether their app uses security practices like data encryption, whether it follows Google Play’s Families policy for apps aimed at kids, whether users have a choice in data sharing, whether the app’s safety section had been verified by a third party, and if the app allowed users to request data deletion at the time of uninstalling, among other things.

Apps that don’t disclose won’t be able to list or update until the problems are fixed.

The safety section wasn’t the only Google Play policy news to be announced this week.

Google also reminded developers that it was making a technical change to how advertising IDs work. Now, when users opt out of interest-based advertising or ads personalization, their advertising ID is removed and replaced with a string of zeros. The change, however, is a phased rollout, affecting apps running on Android 12 devices starting late 2021 and expanding to all apps running on devices that support Google Play in early 2022.

Google also said it will test a new feature that notifies developers and ad/analytics service providers of user opt-out preferences and is prohibiting linking persistent device identifiers to personal and sensitive user data or resettable device identifiers. Kids apps will also not be able to transmit an ad ID.

Another policy update includes a plan to close dormant accounts. Google says if the account is inactive or abandoned after a year, it will be closed. This will include accounts where the developer has never uploaded an app or accessed Google Play Console in a year.

Tools to build accessible experiences will also be locked down, as Google is adding new requirements on how AccessibilityService API and IsAccessibilityTool can be used.

Apple tries to fix the Safari mess

In response to feedback and complaints, Apple is clearly trying to fix some of the issues that arose from this change. It re-added a Share button to the tab bar and put additional controls under that menu. There’s also once again a reload button in the tab bar next to the domain name, though it’s a bit smaller, and a Reader Mode button will appear in the tab bar when Reader is available

On iPad, Safari also reverted back to the traditional separate row of tabs, instead of the new compact experience.

Elon Musk sides with Epic Games

Elon Musk sided with Fortnite maker Epic Games in the Apple App Store antitrust lawsuit, as the Tesla CEO tweeted on Friday that Apple’s App Store fees were “a de facto global tax on the Internet.” The lawsuit alleges Apple is abusing its platform power with how it commissions apps and in-app purchases on its App Store platform — fees that add up to big numbers for a game like Fortnite, which arguably doesn’t need an App Store for discovery, marketing, payments and distribution. But there’s no other way to sell to iOS users today. On Android, apps can at least be sideloaded. It’s not currently clear why Musk has decided to take a stand on the issue, as none of his companies’ apps are dramatically impacted by Apple’s fees at present.

Weekly News

Other Platform News (Apple & Google)

Apple announced plans to end support for a number of SiriKit intents and commands, including those that could impact major apps — like ride-sharing app Uber. In total, there are over 20 SiriKit intent domains that will be deprecated and no longer supported in new and existing OS releases, Apple says.

Apple tweaked the controversial iOS 15 Safari changes in the latest betas (iOS 15 and iPadOS 15, beta 4). The new Safari design had moved the tab bar (URL bar) to the bottom of the screen — a fairly radical change for one of the iPhone’s most used apps. It was meant to make the controls easier to reach but critics said that the change made other often used features — like the reload button or Reader Mode — harder to find and use, impacting the overall usability of the browser itself.

Google this week launched version 1.0 of Jetpack Compose, Android’s new, native UI toolkit aimed at helping developers build better apps faster. The tool had been in beta since March. The new production release is built to integrate with the Jetpack libraries developers already use, and offers an implementation of Material Design components and theming. New features include Compose Preview and Deploy Preview, which require Android Studio Arctic Fox, which is also out now in a stable release.

Google also announced the availability of the CarHardwareManager API via the Android for Cars App Library as part of Jetpack.

E-commerce

Twitter launched a U.S. e-commerce pilot test that will help determine the current appetite for online shopping on its platform. The test allows brands and businesses to feature a “Shop Module” with various products for sale at the top of their Professional Profile, a business-friendly version of a profile page with support for things like an address, hours, phone number and more. Users can click on the Shop Module to go to a retail website and transact. Early testers include Game Stop and Arden Cove. The feature itself is somewhat bare bones for now, as it’s really just an image that launches an in-app browser. That’s not enough to really compete with something like Instagram Shop or Shopify’s Shop and the integrated, native checkout experience those types of app offers.

Fintech

Fintech giant Robinhood raised $2.1 billion in its IPO this week. The IPO valued the trading app at $31.8 billion, making it larger that traditional rivals like Charles Schwab, even though the offering priced at the bottom of its range. The stock dropped 8% during its first day’s trading, however. Robinhood now has 21.3 million MAUs.

PayPal during its second-quarter earnings call announced its new “super app” is now code-complete and ready to roll out. The app will feature early direct deposit, check cashing, high yield savings, budgeting tools, improved bill pay, crypto support, subscription management, buy now, pay later functionality, mobile commerce, and person-to-person messaging features. The latter hadn’t yet been announced and would allow users to chat outside of the payments process.

Code found in Apple’s Wallet app indicates that iOS 15 will require users to verify their identities by taking a selfie when they add their driver’s license or other state identification card to the iPhone.

Social

Instagram announced a series of significant changes to how it handles the accounts of younger teens. The company says it will now default users to private accounts at sign-up if they’re under the age of 16  — or under 18 in certain locales, including in the EU. It will also push existing users under 16 to switch their account to private if they have not already done so. In addition, Instagram is rolling out new technology aimed at reducing unwanted contact from adults — like those who have already been blocked or reported by other teens — and it will change how advertisers can reach its teenage audience. The changes give the company a way to argue to regulators that it’s capable of self-policing as it attempts to roll out a version of Instagram to younger users under the age of 13.

Twitter rolls out an update to its live audio platform, Twitter Spaces, that will make it easier to share the audio room with others. Users will be able to compose a tweet right from the Space that links to the room and includes any accompanying hashtags. iOS users also received new guest management controls for hosts.

Snapchat resolved an outage that was stopping people from logging in on Thursday. Unlike other app blips, which fix themselves often without users’ awareness, Snap told users to manually update their app if the issues continued.

Snapchat also this week added a “My Places” feature to Snap Map, which allows users to log their favorite spots, share them with friends and find recommendations. The feature supports over 30 million businesses and allows Snap to differentiate its map from a utility like Google Maps or Apple Maps, because it’s about personal recommendations from people you know and trust: your friends.

Instagram added support for 60-second videos to its TikTok clone, Reels. Previously, only Reels of up to 30 seconds were supported. Sixty seconds is in line with other platforms like YouTube Shorts and Snapchat’s Spotlight. But TikTok is now inching into YouTube territory, as it recently expanded to support three-minute videos.

TikTok expanded its LIVE platform with a huge lineup of new features including the ability to go live with others, host Q&As, use moderators and improved keyword filters, and more. For viewers, TikTok is adding new discovery and viewing tools, including picture-in-picture mode and ways to jump to LIVE streams from the For You and Following feeds. Some markets, including the U.S. already had access to LIVE Events, but the feature is now expanding. Meanwhile, the co-host feature currently supports going live with one other creator, but TikTok says it’s now testing multiple hosts.

Discord launched a new feature, Threads, which will make it easier to read through longer conversations on busy servers. Now, any server with “Community” features enabled will be able to transform their messages into threaded conversations across mobile and desktop. The threads will be designated by their own subject name and can be created by selecting a new hashtag symbol that appears in the menu when hovering over messages or by pressing the + sign in the chat bar.

Pinterest shares dropped by more than 12% after the company reported its second-quarter earnings on Thursday. Despite beating on estimates with revenue of $613.2 million and earnings per share of 25 cents, investors were disappointed by the miss on user growth. The company reported monthly active user growth of just 9% to reach 454 million, when analysts were expecting 482 million. Pinterest blamed COVID impacts for the slowdown. The news follows Pinterest’s launch of new tools for creators to monetize their content, with Ideas Pins — the recently launched video-first format that lets creators show off their work. Now, creators can make their pins “shoppable” and take commissions on those purchases.

Messaging

WhatsApp is testing support for higher image upload quality on iOS devices. The feature was discovered on WhatsApp’s TestFlight version for iOS but is not yet public and offers three options: auto, best quality or data saver.

Streaming & Entertainment

Spotify’s Clubhouse clone, Greenroom, is off to a slow start. The app has only been downloaded 140,000+ times on iOS and 100,000+ on Android, including installs from its earlier life as Locker Room, an app that Spotify acquired to move into live audio. Meanwhile, Spotify has 365 million monthly active users on its flagship streaming app.

Spotify also reported its Q2 earnings this week, where it posted a $23.6 million loss and failed to reach its forecast for total MAUs, despite growing MAUs 22% YOY to 365 million. It now has 165 million paying subscribers, which is up 20% YOY.

In a change to its app, Spotify added an attention-grabbing “What’s New” feed that offers personalized updates about new releases and new podcast episodes. The feature is available through a notification bell icon and uses a blue dot to indicate when there’s something new to see. Dots like this are a psychological hacks popularized by social apps like Facebook and Instagram to addict users, which could impact user engagement time on Spotify’s app.

Apple’s GarageBand app for iOS and iPadOS now lets you remix tracks from top artists and producers like Dua Lipa and Lady Gaga. There are also new Producer Packs with beats, loops and instruments created for GarageBand by top producers, including Boys Noize, Mark Lettieri, Oak Felder, Soulection, Take A Daytrip, Tom Misch and TRAKGIRL.

Google TV’s mobile app was updated with new services and personalized recommendations, following last fall’s launch of the Google TV user experience for Chromecast devices. The app now sports 16:9 widescreen movie and show posters, and added new providers Discovery+, Viki, Cartoon Network, PBS Kids, Boomerang, plus on-demand content from live TV services, including YouTube TV, Philo and fuboTV.

Gaming

Epic Games announced that Fortnite will host another in-game event it’s calling the “Rift Tour,” which kicks off Friday, August 6 and runs through Sunday, August 8. What it hasn’t yet said is what the Rift Tour is, beyond a “musical journey into magical new realities” that will feature a “record-breaking superstar.”

Health & Fitness

Facebook’s Oculus division is exploring an integration of Oculus Workouts with Apple’s Health app, according to the app’s code. An integration would allow users to store their workout data in Health.

Productivity

Usage of mobile video conferencing apps like Zoom grew by 150% in the first half of 2021, according to a report from Sensor Tower. Zoom, Microsoft Teams and Google Meet saw a surge in usage, collectively climbing to nearly 21x higher than in H1 2019, the firm found.

Google Voice’s app was updated with a few refinements, including a way to see the reason for a missed call or dropped call, and an easy way to redial. iOS users can now show their Google Voice number as their caller ID when they get a calling through a forwarding number. Another change will allow users to delete multiple SMS messages at once.

Edtech

Language learning app Duolingo raised $521 million in its U.S. IPO, priced above the marketed range. The company priced 5.1 million shared at $102, after first marketing them at $95 to $100.

Utilities

Amazon this week rolled out an update to its Alexa iOS app that allows users to add an Alexa widget to their iOS homescreen. The widget lets you tap on a button to speak to the virtual assistant and issue commands. Watch out Siri! (Ha, just kidding.)

Google Maps also updated its iOS app this week to add support for a homescreen widget. There are two different widgets sizes to choose from — one that gives info like weather and traffic, while another is more of a shortcut to nearby places like gas stations, restaurants, work and home.

Google is working on a”Switch to Android” app for iOS users that will copy over data and apps from an iPhone to bring them to a new Android device. Apple already offers a similar app, called “Move to iOS” for Android users.

Transportation

Parking app usage has popped to pre-pandemic levels, Apptopia reported. Apps in this space help users find availability in lots and garages nearby and facilitate payments. Browsing time in apps was up 57% YOY in July, and overall parking app usage is now 6.2% above Jan. 2020 pre-pandemic levels.

Moovit integrated Lime’s electric scooters, bikes and mopeds into its transit-planning app that’s live in 117 cities across 20 countries and continents, including the United States, South America, Australia and Europe.

Government & Policy

Tencent’s WeChat suspended new user registrations in China to comply with “relevant laws and regulations.” The move comes amid a broad crackdown on tech companies by Chinese regulators, related to data collection and other harmful practices.

Recently, China ordered Tencent and 13 other developers to fix problems related to pop-ups inside their apps, as part of the tech crackdown. The regulator also said it would tighten controls on misleading and explicit content used for marketing, and issued fines for offensive content to Tencent, Kuaishou and Alibaba.

Security & Privacy

Apple released patches for iOS, iPadOS and macOS to address a zero-day vulnerability that had been exploited in the wild. Apple said the exploit could exploit the vulnerability known as CVE-2021-30807 to execute arbitrary code with kernel privileges on a vulnerable and unpatched device.

Google Play Protect failed an Android security test, according to a report from Bleeping Computer. The mobile threat protection solution ranked last out of 15 Android security apps tested over a span of six months, between January to June 2021.

Funding and M&A

💰 Product insights and analytics startup Pendo raised $150 million at a $2.6 billion valuation, ahead of its expected IPO. The round was led by B Capital, the firm from Facebook co-founder Eduardo Saverin, and included new investor Silver Lake Waterman, alongside existing backers. Pendo’s platform helps companies gather data on how customers use their apps, including clients like Okta, Toast and others.

🤝 Twitter “acqui-hired” the team from subscription news app, Brief, who will now join Twitter’s Experience.org group, which works on Twitter Spaces and Explore. Brief had offered a non-biased news app that allowed you to get both sides of a story and all the necessary facts. Deal terms weren’t disclosed.

💰 Delivery app Gopuff confirmed its $1 billion fundraise at a $15 billion valuation, aimed at expanding its instant delivery service. TechCrunch previously reported the news when the Series H was still being closed.

💰 Indian travel app Ixigo raised $53 million (Rs 395 crore), prepping the business for a valuation of $750 million-$800 million for its upcoming IPO. The round was led by Singapore sovereign wealth fund GIC.

💰 Mobile-first digital wallet Valora native to the Celo network raised $20 million in Series A funding led by Andreessen Horowitz (a16z), a Celo backer, to become a global gateway to crypto.

💰 Crypto wallet company Eco, backed by a16z, raised $60 million in new funding led by Activant Capital and L Catterton. Eco offers a digital wallet with rewards and no fees, and has average deposits of around $6,000.

💰 Search API startup Algolia, which lets developers integrate real-time search in apps or websites, raised $150 million in Series D funding, valuing the business at $2.25 billion, post-money. The round was led by Lone Pine Capital. Algolia now has over 10,000 customers, including Slack, Stripe, Medium, Zendesk and Lacoste.

💰 Brain Technologies raised $50+ million for Natural, a natural language search engine and super app for iOS, which wants users to stop switching between apps to order food, groceries or go shopping. Backers include Laurene Powell Jobs’ Emerson Collective, Goodwater Capital, Scott Cook and WTT Investment.

💰 Messaging app Element, built on the decentralized Matrix protocol, raised $30 million in a Series B round of funding. Investors include open-source R&D lab Protocol Labs and Metaplanet. a fund from Skype co-founder Jaan Tallinn, as well as past investors Automattic and Notion.

💰 Indonesia-based grocery app HappyFresh raised $65 million in Series D funding in a round led by Naver Financial Corporation and Gafina B.V. The app offers an Instacart-like grocery delivery service for parts of Asia, which today operates in Indonesia, Malaysia and Thailand.

💰 Indian D2C beauty brand MyGlamm, which sells products through an app and website, raised $71.3 million in Series C financing, from Amazon, Ascent Capital and Wipro.

Downloads

Nanogram

Image Credits: Nanogram

Developer Kosta Eleftheriou may have taken on Apple in legal battles and on Twitter, as he points out the numerous app scams on the App Store, but that hasn’t stopped him from building new apps.

This week, Eleftheriou introduced Nanogram, a Telegram client app that works on the Apple Watch without needing an iPhone connection. Eleftheriou said he was inspired to build Nanogram because he wanted a Telegram app for his LTE Apple Watch and didn’t like the official version that didn’t provide “basic and reliable messaging functionality.” So he built his own app from scratch using the Telegram SDK, which allows you to send, receive and view all your messages and notifications right from your wrist — even if you don’t have your phone nearby. The app also supports Eleftheriou’s FlickType Swipe Keyboard for faster replies while on the go.

Eleftheriou notes the app doesn’t collect any personal information and requires an Apple Watch Series 3 or later, running watchOS 7 or later.

Lightricks’ Videoleap for Android

Image Credits: Lightricks

After seeing a 70% yearly increase for its iOS version, Lightricks brought its Videoleap app to the Google Play Store. The app has grown popular with online creators for offering professional quality editing tools on mobile, including those that let you apply artistic effects, mix videos with images, add text and layer transformations and more. The company says Videoleap users are now creating 35 million pieces of content per month, and 47% of users are exporting their creations to TikTok in pursuit of monetizing their content further. The app, like others from Lightricks (which also makes FaceTune and others), monetizes by way of in-app subscriptions.

Tweets

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Apple just released the first iOS 15 beta to everyone

This is your opportunity to get a glimpse of the future of iOS, iPadOS and watchOS. Apple just released the first public beta of iOS 15, iPadOS 15 and watchOS 8. Those releases are the next major versions of the operating systems for the iPhone, iPad and Apple Watch. Unlike developer betas, everyone can download these betas — you don’t need a $99 developer account. But don’t forget, it’s a beta.

The company still plans to release the final version of iOS 15, iPadOS 15 and watchOS 8 this fall. But Apple is going to release betas every few weeks over the summer. It’s a good way to fix as many bugs as possible and gather data from a large group of users.

As always, Apple’s public betas closely follow the release cycle of developer betas. Apple also released the second developer beta of iOS and iPadOS 15 today. So it sounds like the first public beta is more or less the same build as the second developer build.

But remember, you shouldn’t install a beta on your primary iPhone or iPad. The issue is not just bugs — some apps and features won’t work at all. In some rare cases, beta software can also brick your device and make it unusable. You may even lose data on iCloud. Proceed with extreme caution.

But if you have an iPad, iPhone or Apple Watch you don’t need, here’s how to download it. Head over to Apple’s beta website from the device you want to use for the beta and download the configuration profile — do that from your iPhone for the watchOS beta. It’s a tiny file that tells your device to update to public betas like it’s a normal software update.

Once it’s installed, reboot your device, then head over to the Settings (or Watch) app. You should see an update. In September, your device should automatically update to the final version of iOS 15, iPadOS 15 or watchOS 8 and you’ll be able to delete the configuration profile.

The biggest change of iOS 15 is a new Focus mode. In addition to “Do not disturb,” you can configure various modes — you can choose apps and people you want notifications from and change your focus depending on what you’re doing. For instance, you can create a Work mode, a Sleep mode, a Workout mode, etc.

There are many new features across the board, such as a new Weather app, updated maps in Apple Maps, an improved version of FaceTime with SharePlay and more. Safari also has a brand-new look.

 

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UK’s CMA opens market study into Apple, Google’s mobile ‘duopoly’

The U.K.’s competition watchdog will take a deep dive look into Apple and Google’s dominance of the mobile ecosystem, it said today — announcing a market study which will examine the pair’s respective smartphone platforms (iOS and Android); their app stores (App Store and Play Store); and web browsers (Safari and Chrome). 

The Competition and Markets Authority (CMA) is concerned that the mobile platform giants’ “effective duopoly” in those areas  might be harming consumers, it added.

The study will be wide ranging, with the watchdog concerns about the nested gateways that are created as a result of the pair’s dominance of mobile ecosystem — intermediating how consumers can access a variety of products, content and services (such as music, TV and video streaming; fitness tracking, shopping and banking, to cite some of the examples provided by the CMA).

“These products also include other technology and devices such as smart speakers, smart watches, home security and lighting (which mobiles can connect to and control),” it went on, adding that it’s looking into whether their dominance of these pipes is “stifling competition across a range of digital markets”, saying too that it’s “concerned this could lead to reduced innovation across the sector and consumers paying higher prices for devices and apps, or for other goods and services due to higher advertising prices”.

The CMA further confirmed the deep dive will examine “any effects” of the pair’s market power over other businesses — giving the example of app developers who rely on Apple or Google to market their products to customers via their smart devices.

The watchdog already has an open investigation into Apple’s App Store, following a number of antitrust complaints by developers.

It is investigating Google’s planned depreciation of third-party tracking cookies too, after complaints by adtech companies and publishers that the move could harm competition. (And just last week the CMA said it was minded to accept a series of concessions offered by Google that would enable the regulator to stop it turning off support for cookies entirely if it believes the move will harm competition.)

The CMA said both those existing investigations are examining issues that fall within the scope of the new mobile ecosystem market study but that its work on the latter will be “much broader”.

It added that it will adopt a joined-up approach across all related cases — “to ensure the best outcomes for consumers and other businesses”.

It’s giving itself a full year to examine Gapple’s mobile ecosystems.

It is also soliciting feedback on any of the issues raised in its statement of scope — calling for responses by 26 July. The CMA added that it’s also keen to hear from app developers, via its questionnaire, by the same date.

Taking on tech giants

The watchdog has previously scrutinized the digital advertising market — and found plenty to be concerned about vis-à-vis Google’s dominance there.

That earlier market study has been feeding the U.K. government’s plan to reform competition rules to take account of the market-deforming power of digital giants. And the CMA suggested the new market study, examining “Gapple’s” mobile muscle, could similarly help shape U.K.-wide competition law reforms.

Last year the U.K. announced its plan to set up a “pro-competition” regime for regulating internet platforms — including by establishing a dedicated Digital Markets Unit within the CMA (which got going earlier this year).

The legislation for the reform has not yet been put before parliament but the government has said it wants the competition regulator to be able to “proactively shape platforms’ behavior” to avoid harmful behavior before it happens” — saying too that it supports enabling ex ante interventions once a platform has been identified to have so-called “strategic market status”.

Germany already adopted similar reforms to its competition law (early this year), which enable proactive interventions to tackle large digital platforms with what is described as “paramount significance for competition across markets”. And its Federal Cartel Office has, in recent months, wasted no time in opening a number of proceedings to determine whether Amazon, Google and Facebook have such a status.

The CMA also sounds keen to get going to tackle internet gatekeepers.

Commenting in a statement, CEO Andrea Coscelli said:

Apple and Google control the major gateways through which people download apps or browse the web on their mobiles – whether they want to shop, play games, stream music or watch TV. We’re looking into whether this could be creating problems for consumers and the businesses that want to reach people through their phones.

Our ongoing work into big tech has already uncovered some worrying trends and we know consumers and businesses could be harmed if they go unchecked. That’s why we’re pressing on with launching this study now, while we are setting up the new Digital Markets Unit, so we can hit the ground running by using the results of this work to shape future plans.

The European Union also unveiled its own proposals for clipping the wings of Big Tech last year — presenting its Digital Markets Act plan in December, which will apply a single set of operational rules to so-called “gatekeeper” platforms operating across the EU.

The clear trend in Europe on digital competition is toward increasing oversight and regulation of the largest platforms — in the hopes that antitrust authorities can impose measures that will help smaller players thrive.

Critics might say that’s just playing into the tech giants’ hands, though — because it’s fiddling around the edges when more radical intervention (break ups) are what’s really needed to reboot captured markets.

Apple and Google were contacted for comment on the CMA’s market study.

A Google spokesperson said: “Android provides people with more choice than any other mobile platform in deciding which apps they use, and enables thousands of developers and manufacturers to build successful businesses. We welcome the CMA’s efforts to understand the details and differences between platforms before designing new rules.”

According to Google, the Android App Economy generated £2.8 billion in revenue for U.K. developers last year, which it claims supported 240,000 jobs across the country — citing a Public First report that it commissioned.

The tech giant also pointed to operational changes it has already made in Europe, following antitrust interventions by the European Commission — such as adding a choice screen to Android where users can pick from a list of alternative search engines.

Earlier this month it agreed to shift the format underlying that choice screen from an unpopular auction model to free participation.

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Apple announces its 2021 Apple Design Award winners

Apple incorporated the announcement of this year’s Apple Design Award winners into its virtual Worldwide Developers Conference (WWDC) online event instead of waiting until the event had wrapped, like last year. Ahead of WWDC, Apple previewed the finalists, whose apps and games showcased a combination of technical achievement, design and ingenuity. This evening, Apple announced the winners across six new award categories.

In each category, Apple selected one app and one game as the winner.

In the Inclusivity category, winners supported people from a diversity of backgrounds, abilities and languages.

This year, winners included U.S.-based Aconite’s highly accessible game, HoloVista, where users can adjust various options for motion control, text sizes, text contrast, sound and visual effect intensity. In the game, users explore using the iPhone’s camera to find hidden objects, solve puzzles and more. (Our coverage)

Image Credits: Aconite

Another winner, Voice Dream Reader, is a text-to-speech app that supports more than two dozen languages and offers adaptive features and a high level of customizable settings.

Image Credits: Voice Dream LLC

In the Delight and Fun category, winners offer memorable and engaging experiences enhanced by Apple technologies. Belgium’s Pok Pok Playroom, a kid entertainment app that spun out of Snowman (Alto’s Adventure series), won for its thoughtful design and use of subtle haptics, sound effects and interactions. (Our coverage)

Image Credits: Pok Pok

Another winner included U.K.s’ Little Orpheus, a platformer that combines storytelling, surprises and fun, and offers a console-like experience in a casual game.

Image Credits: The Chinese Room

The Interaction category winners showcase apps that offer intuitive interfaces and effortless controls, Apple says.

The U.S.-based snarky weather app CARROT Weather won for its humorous forecasts, unique visuals and entertaining experience, which is also available as Apple Watch faces and widgets.

Image Credits: Brian Mueller, Grailr LLC

Canada’s Bird Alone game combines gestures, haptics, parallax and dynamic sound effects in clever ways to brings its world to life.

Image Credits: George Batchelor

A Social Impact category doled out awards to Denmark’s Be My Eyes, which enables people who are blind and low vision to identify objects by pairing them with volunteers from around the world using their camera. Today, it supports more than 300,000 users who are assisted by over 4.5 million volunteers. (Our coverage)

Image Credits: S/I Be My Eyes

U.K.’s ustwo games won in this category for Alba, a game that teaches about respecting the environment as players save wildlife, repair a bridge, clean up trash and more. The game also plants a tree for every download.

Image Credits: ustwo games

The Visuals and Graphics winners feature “stunning imagery, skillfully drawn interfaces, and high-quality animations,” Apple says.

Belarus-based Loóna offers sleepscape sessions, which combine relaxing activities and atmospheric sounds with storytelling to help people wind down at night. The app was recently awarded Google’s “best app” of 2020.

Image Credits: Loóna Inc

China’s Genshin Impact won for pushing the visual frontier on gaming, as motion blur, shadow quality and frame rate can be reconfigured on the fly. The game had previously made Apple’s Best of 2020 list and was Google’s best game of 2020.

Image Credits: miHoYo Limited

Innovation winners included India’s NaadSadhana, an all-in-one, studio-quality music app that helps artists perform and publish. The app uses AI and Core ML to listen and provide feedback on the accuracy of notes, and generates a backing track to match.

Image Credits: Sandeep Ranade

Riot Games’ League of Legends: Wild Rift (U.S.) won for taking a complex PC classic and delivering a full mobile experience that includes touchscreen controls, an auto-targeting system for newcomers and a mobile-exclusive camera setting.

Image Credits: Riot Games

The winners this year will receive a prize package that includes hardware and the award itself.

A video featuring the winners is here on the Apple Developer website.

“This year’s Apple Design Award winners have redefined what we’ve come to expect from a great app experience, and we congratulate them on a well-deserved win,” said Susan Prescott, Apple’s vice president of Worldwide Developer Relations, in a statement. “The work of these developers embodies the essential role apps and games play in our everyday lives, and serve as perfect examples of our six new award categories.”

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Apple’s StoreKit 2 simplifies App Store subscriptions and refunds by making them accessible inside apps

If you’ve ever bought a subscription inside an iOS app and later decided you wanted to cancel, upgrade or downgrade, or ask for a refund, you may have had trouble figuring out how to go about making that request or change. Some people today still believe that they can stop their subscription charges simply by deleting an app from their iPhone. Others may dig around unsuccessfully inside their iPhone’s Settings or on the App Store to try to find out how to ask for a refund. With the updates Apple announced in StoreKit 2 during its Worldwide Developers Conference this week, things may start to get a little easier for app customers.

StoreKit is Apple’s developer framework for managing in-app purchases — an area that’s become more complex in recent years, as apps have transitioned from offering one-time purchases to ongoing subscriptions with different tiers, lengths and feature sets.

Image Credits: Apple

Currently, users who want to manage or cancel subscriptions can do so from the App Store or their iPhone Settings. But some don’t realize the path to this section from Settings starts by tapping on your Apple ID (your name and profile photo at the top of the screen). They may also get frustrated if they’re not familiar with how to navigate their Settings or the App Store.

Meanwhile, there are a variety of ways users can request refunds on their in-app subscriptions. They can dig in their inbox for their receipt from Apple, then click the “Report a Problem” link it includes to request a refund when something went wrong. This could be useful in scenarios where you’ve bought a subscription by mistake (or your kid has!), or where the promised features didn’t work as intended.

Apple also provides a dedicated website where users can directly request refunds for apps or content. (When you Google for something like “request a refund apple” or similar queries, a page that explains the process typically comes up at the top of the search results.)

Still, many users aren’t technically savvy. For them, the easiest way to manage subscriptions or ask for refunds would be to do so from within the app itself. For this reason, many conscientious app developers tend to include links to point customers to Apple’s pages for subscription management or refunds inside their apps.

But StoreKit 2 is introducing new tools that will allow developers to implement these sort of features more easily.

One new tool is a Manage subscriptions API, which lets an app developer display the manage subscriptions page for their customer directly inside their app — without redirecting the customer to the App Store. Optionally, developers can choose to display a “Save Offer” screen to present the customer with a discount of some kind to keep them from cancelling, or it could display an exit survey so you can ask the customer why they decided to end their subscription.

When implemented, the customer will be able to view a screen inside the app that looks just like the one they’d visit in the App Store to cancel or change a subscription. After canceling, they’ll be shown a confirmation screen with the cancellation details and the service expiration date.

If the customer wants to request a refund, a new Refund request API will allow the customer to begin their refund request directly in the app itself — again, without being redirected to the App Store or other website. On the screen that displays, the customer can select for which item they want a refund and check the reason why they’re making the request. Apple handles the refund process and will send either an approval or refund declined notification back to the developer’s server.

However, some developers argue that the changes don’t go far enough. They want to be in charge of managing customer subscriptions and handling refunds themselves, through programmatic means. Plus, Apple can take up to 48 hours for the customer to receive an update on their refund request, which can be confusing.

“They’ve made the process a bit smoother, but developers still can’t initiate refunds or cancellations themselves,” notes RevenueCat CEO Jacob Eiting, whose company provides tools to app developers to manage their in-app purchases. “It’s a step in the right direction, but could actually lead to more confusion between developers and consumers about who is responsible for issuing refunds.”

In other words, because the forms are now going to be more accessible from inside the app, the customer may believe the developer is handling the refund process when, really, Apple continues to do so.

Some developers pointed out that there are other scenarios this process doesn’t address. For example, if the customer has already uninstalled the app or no longer has the device in question, they’ll still need to be directed to other means of asking for refunds, just as before.

For consumers, though, subscription management tools like this mean more developers may begin to put buttons to manage subscriptions and ask for refunds directly inside their app, which is a better experience. In time, as customers learn they can more easily use the app and manage subscriptions, app developers may see better customer retention, higher engagement, and better App Store reviews, notes Apple.

The StoreKit 2 changes weren’t limited to APIs for managing subscriptions and refunds.

Developers will also gain access to a new Invoice Lookup API that allows them to look up the in-app purchases for the customer, validate their invoice and identify any problems with the purchase — for example, if there were any refunds already provided by the App Store.

A new Refunded Purchases API will allow developers to look up all the refunds for the customer.

A new Renewal Extension API will allow developers to extend the renewal data for paid, active subscriptions in the case of an outage — like when dealing with customer support issues when a streaming service went down, for example. This API lets developers extend the subscription up to twice per calendar year, each up to 90 days in the future.

And finally, a new Consumption API will allow developers to share information about a customer’s in-app purchase with the App Store. In most cases, customers begin consuming content soon after purchase — information that’s helpful in the refund decision process. The API will allow the App Store to see if the user consumed the in-app purchase partially, fully, or not at all.

Another change will help customers when they reinstall apps or download them on new devices. Before, users would have to manually “restore purchases” to sync the status of the completed transactions back to that newly downloaded or reinstalled app. Now, that information will be automatically fetched by StoreKit 2 so the apps are immediately up-to-date with whatever it is the user paid for.

While, overall, the changes make for a significant update to the StoreKit framework, Apple’s hesitancy to allow developers more control over their own subscription-based customers speaks, in part, to how much it wants to control in-app purchases. This is perhaps because it got burned in the past when it tried allowing developers to manage their own refunds.

As The Verge noted last month while the Epic Games-Apple antitrust trial was underway, Apple had once provided Hulu will access to a subscription API, then discovered Hulu had been offering a way to automatically cancel subscriptions made through the App Store when customers wanted to upgrade to higher-priced subscription plans. Apple realized it needed to take action to protect against this misuse of the API, and Hulu later lost access. It has not since made that API more broadly available.

On the flip side, having Apple, not the developers, in charge of subscription management and refunds means Apple takes on the responsibilities around preventing fraud — including fraud perpetrated by both customers and developers alike. Customers may also prefer that there’s one single place to go for managing their subscription billing: Apple. They may not want to have to deal with each developer individually, as their experience would end up being inconsistent.

These changes matter because subscription revenue contributes to a sizable amount of Apple’s lucrative App Store business. Ahead of WWDC 21, Apple reported the sale of digital goods and services on the App Store grew to $86 billion in 2020, up 40% over the the year prior. Earlier this year, Apple said it paid out more than $200 billion to developers since the App Store launched in 2008.

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