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Mask-wearers will be able to unlock their iPhone with the Apple Watch
In addition to AirPlay support for Fitness+, today’s iOS 14.5 developer beta is bringing some key new features to mobile operating system. At the top of the list is undoubtedly Apple Watch unlock for users wearing face coverings.
The long-awaited feature arrives a year or so into a pandemic that has made face masks a reality in parts of the world that previously had not seen wide scale adoption. The Apple Watch has, of course, long had the ability to unlock Macs, so this integration seems like a pretty sensible addition.
Starting with iOS 14.5, Apple Watch wearers will be able to opt-in to iPhone unlock under the phone’s Face ID & Passcode settings. Once enabled, the Watch will give a haptic buzz to notify the wearer that the handset has been unlocked. The Watch needs to be unlocked, on a wrist and in close proximity to the iPhone in order to work.
It beats having to pull your mask down in public (even if some folks are still feeling nostalgic for Touch ID).
The addition should be included in the consumer version of the software when it launches. Also included are the ability to ask Siri to call emergency contacts and app tracking controls that require permissions from developers. Support for new Xbox and PlayStation game controllers has been added, as well.
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This Week in Apps: GameStop madness hits trading apps, Apple privacy changes, Clubhouse becomes a unicorn
Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy.
The app industry continues to grow, with a record 218 billion downloads and $143 billion in global consumer spend in 2020. Consumers last year also spent 3.5 trillion minutes using apps on Android devices alone.
And in the U.S., app usage surged ahead of the time spent watching live TV. Currently, the average American watches 3.7 hours of live TV per day, but now spends four hours per day on their mobile devices.
Apps aren’t just a way to pass idle hours — they’re also a big business. In 2019, mobile-first companies had a combined $544 billion valuation, 6.5x higher than those without a mobile focus. In 2020, investors poured $73 billion in capital into mobile companies — a figure that’s up 27% year-over-year.
This week, we’re taking a look at the biggest news in the world of apps, including how the GameStop frenzy impacted trading apps, as well as how Apple’s privacy changes are taking shape in 2021, and more.
Top Stories
The internet comes for the stock market, via trading apps
Image Credits: TechCrunch
Was there really any other app news story this week, beside the GameStop short squeeze? That a group of Reddit users took on the hedge funds was the stuff of legends, even if the reality was that Wall Street likely got in on both sides of the trade. Whether you found yourself in the camp of admiring the spectacle or watching the train wreck in horror (or both), what we witnessed — at long last, I suppose — was the internet coming for the stock market. The GameStop frenzy upended the status quo; it rattled the traditional ways of doing things — much like what the internet has done to almost everything else it touches — whether that’s publishing, media, creation, politics, and more.
“This is community,” explained Reddit founder Alexis Ohanian, in an interview on AOC’s Twitch channel on Thursday.
“This is something that spans platforms and the internet, especially in the last 10 years — in particular social media and smartphone ubiquity. All these things have connected us in real-time ways to organize around ideas, around concepts,” he continued. “We seek out those communities. We seek out that sense of identity. We seek out that sense of connection. And the internet supercharges it because of scale,” he said. “I think one of the byproducts of where I think it continues to go is more of a push towards decentralization and more of a push toward individuals being able to take ownership — even individuals being able to get access — to do the same things that institutions, historically, had a monopoly on,” Ohanian noted.
Trading app Robinhood and social app Reddit, home to the WallStreetBets forum driving the GameStop push, immediately benefitted from the community-driven effort to squeeze the hedge funds — and jumped to the top of the App Store.
But Robinhood’s subsequent failure to be transparent as to why it was forced to stop customers from buying the “meme” stocks, like GameStop and others (it needed more cash), quickly damaged its reputation. Some investors have now sued for their losses. Others started petitions. And even more began downranking the app with one-star reviews, which Google then removed.
Other trading apps have gained not only during the frenzy itself, but also after, as Robinhood users looked for alternative platforms after being burned by the free trading app.
As of Friday, Robinhood remained at No. 1 on the App Store, but is now being closely trailed on the Top Free iPhone apps chart by No. 2 Webull, No. 6 Fidelity, No. 7 Cash App, No. 12 TD Ameritrade and No. 15 E*TRADE, among others.
Crypto apps are also topping the charts, as users realize the potential of collective action in markets not yet dominated by the billionaires. Coinbase popped to No. 4, while Binance-run apps were at No. 9 and No. 19, Voyager was No. 23 and Kraken No. 24.
In addition, forums where traders can join communities are also continuing to do well, with Reddit at No. 3, Discord at No. 14 and Telegram at No. 28, as of the time of writing.
Google says it will add those Apple privacy labels…sometime!
Image Credits: Jaap Arriens/NurPhoto via Getty Images
Google failed to meet its earlier promised deadline of rolling out privacy labels to its nearly 100-some iOS apps. Its initial estimate followed suggestions (aided by Apple’s typical quiet confirmations to press), that Google had been struggling over how to handle the privacy issues the updates would reveal. This week, Google again said its labels were on the way. But now, it’s not making any specific promises about when those labels would arrive. Instead, the company just said the labels would roll out as Google updated its iOS apps with new features and bug fixes, rather than rolling out the labels to all its apps at once.
However, some Google apps have been updated, including Play Movies & TV, Google Translate, Fiber TV, Fiber, Google Stadia, Google Authenticator, Google Classroom, Smart Lock, Motion Stills, Onduo for Diabetes, Wear OS by Google and Project Baseline — but not Google’s main apps like Search, YouTube, Maps, Gmail or its other productivity apps.
Apple’s IDFA changes to begin this spring
Image Credits: Apple (livestream)
Apple announced this week its tracking restrictions for iOS apps are nearing arrival. The changes had initially been pushed back to give developers more time to make updates, but will now arrive in “early spring.”
Once live, the previous opt-out model for sharing your Identifier for Advertisers (IDFA) will change to an opt-in model, meaning developers will have to ask users’ permission to track them. Most users will likely say “no,” and be annoyed by the request. Users will also be able to adjust IDFA sharing in Settings on a per-app basis, or on all apps at once.
Facebook has already been warning investors of the ad revenue hit that will result from these changes, which it expects to see in the first quarter earnings. It may also be preparing a lawsuit. Google, meanwhile, said it would be adopting Apple’s SKAdNetwork framework and providing feedback to Apple about its potential improvements.
For years, Apple has been laying the groundwork to establish itself as the company that cares about consumer privacy. And it’s certainly true that no other large tech company has yet to give users this much power to fight back against being tracked around the web and inside apps.
But this is not a case of Apple being the “good guy” while everyone else is “bad” — because the multi-billion-dollar ad industry is not that simple. With a change to its software, Apple has effectively carved out a seat at the table for its own benefit.
What many don’t realize is that Apple watches what its users do across its own platform, inside a number of its first-party apps — including in Apple Music, Apple TV, Apple Books, Apple News and the App Store. It then uses that first-party data to personalize the ads it displays in Apple News, Stocks and the App Store.
So while other businesses are tracking users around the web and apps to gain data that lets them better personalize ads at scale, Apple only tracks users inside its own apps and services. (But there sure are a lot of them! And Apple keeps launching new ones, too.)
With the new limits that impact the effectiveness of ads outside of Apple’s ecosystem, advertisers who need to reach a potential customer — say, with an app recommendation — will need to throw more money into Apple-delivered advertising instead. This is because Apple’s ads will be capable of making those more targeted, personalized and, therefore, more effective recommendations.
Apple says it will play by the same rules that it’s asking other developers to abide by. Meaning, if its apps want to track you, they’ll ask. But most of its apps do not “track” using IDFA. Meanwhile, if users want to turn off personalized ads using Apple’s first-party data, that’s a different setting. (Settings –> Privacy –> scroll to bottom –> Apple Advertising –> toggle off Personalized Ads). And no, you won’t be shown a pop-up asking you if that’s a setting you want on or off.
Apple, having masterfully made its case as the privacy-focused company — because wow, isn’t adtech gross? — is now just laying it on. Apple CEO Tim Cook this week blamed the adtech industry for the growth in online extremism, violent incitement (e.g. at the U.S. Capitol) and growing belief in conspiracies, saying companies (cough, Facebook) optimized for engagement and data collection, no matter the damage to society.
Weekly News
Platforms: Apple
- Apple releases iOS 14.4 to iPhone and iPad users. The update patches three critical security vulnerabilities, adds Bluetooth audio monitoring to protect users from levels that could damage hearing, improves the ability for the camera to recognize smaller QR codes, adds a warning if the iPhone 12 has been repaired with non-Apple parts and fixes other bugs.
- Apple reports record-breaking Q1 2021 with $111.4 billion in revenue. The company beat investor expectations on both earnings per share and revenues, with more than the expected $103.3 billion in revenues and $1.68 EPS versus the $1.41 EPS expected. Earnings were driven by new 5G iPhones and a 57% rise in China sales.
- Apple dominates tablet market with 19.2 million iPads shipped in Q4 2020.
- Separately, from the IDFA news, Apple announced this week that Private Click Measurement (PCM) will roll out at the same time as the IDFA changes. PCM measures app-to-web conversions, while SKAdNetwork focuses only on app-to-app conversions. This gives advertisers a way to track the performance of apps that run inside ads that send users to websites.
- A researcher discovered a new iOS security system in iOS 14, BlastDoor, which offers a new sandbox system for processing iMessages data.
- The Washington Post checks in on Apple’s App Store privacy labels and finds many of them were wrong.
Platforms: Google
- Google Play Store updates its policies on gamified loyalty programs following confusion in India. Real gambling apps are still not permitted in India, but developers now will have better clarity on rules.
- Google Play Store opened to Android Auto apps in December, but only for closed testing. This week, it expanded to open testing, meaning there’s no limit to the number of users who can download the app — the next step toward launching to all users in production.
Gaming
Image Credits: Sensor Tower
- U.S. consumer spend in mobile simulation games up 61.8% in 2020, reports Sensor Tower. Top titles included Roblox and Township by Playrix.
Entertainment & Streaming
- Netflix can now stream studio-quality audio on Android 9 and newer devices, specifically Extended HE-AAC with MPEG-D DRC (xHE-AAC). This codec improves sound in noisy conditions and adapts to variable cellular connections.
- Spotify tests audiobooks. The company released a small selection of nine exclusive audiobook recordings from books in the public domain. The narrators included big names like David Dobrik, Forest Whitaker, Hilary Swank and Cynthia Erivo, to determine if there’s consumer demand for this sort of content.
- Spotify also tests a feature that inserts “slow down” songs in playlists when users approach school zones. The feature was being tried in Australia.
- YouTube said its TikTok rival, YouTube Shorts, was seeing 3.5 billion views per day during tests in India.
Security & Privacy
- Apple says iOS 14.4 fixes three security bugs that may have been exploited by hackers. Details were scarce but two of the bugs were found in WebKit. Apple wouldn’t say how many users may have been impacted.
- TikTok fixed a vulnerability that would have allowed for the theft of private user information.
- WhatsApp added a biometric authentication to its web and desktop apps to make authentication more secure for its over 2 billion users.
- A location broker called X-Mode was discovered to still be tracking users via Apple and Android apps, despite app store bans. The broker sold data collected in apps — like unofficial transportation app New York Subway, Video MP3 Converter and Moco — to U.S. military contractors.
Communication
Image Credits: Telegram
- Telegram adds a new feature that would allow users to import their WhatsApp chats and others, making a switch easier. The feature appears in version 7.4, and supports WhatsApp, Line and KakaoTalk import on iOS and Android.
Social & Photos
Image Credits: Instagram
- Instagram launches a professional dashboard for creators and small business. The new in-app destination offers centralized access to tools for tracking performance, discovering insights and trends, growing your business and staying informed through access to educational resources.
- Facebook expands its Facebook News portal to the U.K., its first international market.
- TikTok owner ByteDance’s revenue more than doubled in 2020, according to The Information, to about $37 billion.
- Snapchat launched a digital literacy program aimed at educating users about data privacy and security. The program teaches users how to turn on two-factor and introduced a new filter that connects users to privacy resources.
- Twitter launches Birdwatch, a community-based approach to handling misinformation on its platform. The system allows users to identify misleading info in tweets and write notes that provide information and context, in a sort of Wikipedia-like model. Eventually, these notes will be made visible directly on tweets for all to read, after consensus from a broad and diverse group of editors is achieved.
- QAnon moves to a free-speech focused TikTok clone called Clapper, which is a new home to some of the Parler crowd. ToS violations coming in 3, 2, 1…
- TikTok was found to be hosting a number of vape sellers who were clearly marketing toward minors, promising no ID checks and discreet packaging to hide vape purchases from parents.
Health & Fitness
- Apple expands its new Apple Fitness+ service with “Time to Walk,” a feature that offers inspiring audio stories from guests like country music icon Dolly Parton, NBA player Draymond Green, musician Shawn Mendes, Emmy Award winner Uzo Aduba and others. The launch indicates Apple understands how to make the service more broadly appealing to reach beyond those who are already deeply committed to their regular exercise routines.
- Health and Fitness app downloads grew 30% in 2020, reports App Annie, from $1.5 billion in consumer spend in 2019 to $2 billion in 2020, and from 2 billion downloads to 2.6 billion. On Android phones, time spent was up 25%.
Government & Policy
- Italy’s data protection agency gave TikTok a deadline to respond its order to block all users whose age it can’t verify following the death of a 10-year-old girl who repeated a dangerous “challenge” on the social app.
- Iran blocked the Signal messaging app after the WhatsApp exodus sent a flood of users to the open-source, encrypted communication service.
- India said it will continue its ban on TikTok, UC Browser and 57 other Chinese apps that the country first banned last June, saying the responses the companies provided didn’t adequately address the cybersecurity concerns. TikTok owner ByteDance said it’s closing its India operations and laying off 1,800 employees.
- Norway’s data protection agency notified U.S.-based dating app Grindr for violation of GDPR consent violations, which carry a fine of around $12.1 million USD.
Funding and M&A
Image Credits: Freepik / Kristina Astakhova (opens in a new window) / Getty Images
- Buzzy voice chat app Clubhouse raises $100 million, valuing the business at $1 billion. Despite being launched under a year ago and remaining an invite-only experience for the time being, the app has been carving out a new form of audio-based social networking. With now over 180 investors and a pandemic coming to an end — perhaps — with the vaccine rollout, Clubhouse will soon have to prove it has value in a reopened world where there’s more to do, including, once again, networking events and conferences. It will also eventually have to contend with what sort of app it becomes when it finally opens up to the public. So far, its private, insiders-only atmosphere has given it something of a protected status. Though conversations have turned toxic at times, only a few users ever heard them — and there’s no transcript. When the world piles in, however, Clubhouse could not only lose its exclusive appeal but also become host to conversations that do real harm.
Twitter is working to include the “
Newsletters” item in the menu in the web app, which shows the popup about @revue above pic.twitter.com/ATaXDGr0zc
— Jane Manchun Wong (@wongmjane) January 27, 2021
- Twitter acquires newsletter platform Revue, a Substack rival, to get its users a way to monetize their Twitter fan base. Despite only announcing this week, the company is already integrating Newsletters on its web app.
- Edtech app ClassDojo raises $30 million led by Product Hunt CEO Josh Buckley. The app has boomed during the pandemic as schools and teachers needed a new way to communicate with families at home.
- Scheduling startup Calendly raises $350 million for its cloud-based service that helps people set up and confirm meeting times with one another. The round values the business at $3 billion.
- Virtual social network IMVU raises $35 million from China’s NetEase and others. The app lets users create virtual rooms and chat with strangers using custom avatars.
- Short-form video app Clash acquires would-be TikTok rival Byte, created by a former Vine founder.
- IAC’s Teltech, home to Robokiller, acquires encrypted messaging app Confide, in an unannounced deal. Terms were not revealed but included the app and IP, not the team.
Image Credits: Confide
- Opal raises $4.3 million for its digital well-being assistant for iPhone that blocks you from distracting apps and websites.
- Finance tracking and budgeting app Brigit raises $35 million Series A led by Lightspeed Venture Partners, with participation from DCM, Nyca, Canaan, DN Capital, CRV, Core, Shasta, Hummingbird, Abstract, Brooklyn Bridge Ventures, Secocha, NBA star Kevin Durant, Ashton Kutcher’s Sound Ventures and Flourish Ventures.
- SoftBank-backed Travel platform Klook raises $200 million in a round led by Aspex Management. The startup, which helps users book activities in overseas destinations, had been impacted by the pandemic, so pivoted to “staycation” activities and service for local merchants.
- Video software company Vimeo raises $300 million in equity from funds and accounts advised by T. Rowe Price Associates, Inc. and Oberndorf Enterprises, LLC at a valuation in excess of $5 billion.
- RuneScape publisher Jagex has been acquired by investment firm The Carlyle Group for at least $530 million. The British video game publisher creates both PC and mobile games, including a mobile version of RuneScape with 8 million installs in 2019.
- Appointment booking app Booksy raises $70 million to acquire other salon appointment apps and expand internationally. The round was led by Cat Rock Capital with participation from Sprints Capital.
- Fintech startup Albert raises $100 million in Series C funding led by General Atlantic. The funds will be used to expand its financial wellness service now used by over 5 million people to help save, budget and more.
- Dating app S’More raises $2.1 million for its concept where users photos’ are initially blurred.
- Stacker raises $1.7 million seed round for its platform that lets non-developers build apps using spreadsheets from Google Sheets or Airtable.
- Kuaishou, ByteDance’s main rival in China, raises $5.4B in Hong Kong IPO, valuing the business at $61B
Downloads
Opal
Image Credits: Opal
Opal offers a digital well-being assistant for iPhone that allows you to block distracting websites and apps, set schedules around app usage, lock down apps for stricter and more focused quiet periods and more. The service works by way of a VPN system that limits your access to apps and sites. But unlike some VPNs on the market, Opal is committed to not collecting any personal data on its users or their private browsing data. Instead, its business model is based on paid subscriptions, not selling user data, it says. The freemium service lets you upgrade to its full feature set for $59.99/year.
Charlie
Image Credits: Charlie
Founded by a former mobile game industry vet, Charlie “gamifies” getting out of debt using techniques that worked in gaming, like progress bars, fun auto-save rules that can be triggered by almost any activity, celebrations with confetti and more. The app plans to expand into a fuller fintech product in time to help users refinance debt at a lower rate and bill pay directly from the app.
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Apple’s App Tracking Transparency feature will be enabled by default and arrive in ‘early spring’ on iOS
Apple has shared a few more details about its much-discussed privacy changes in iOS 14. The company first announced at WWDC in June that app developers would have to ask users for permission in order to track and share their IDFA identifier for cross-property ad targeting purposes. While iOS 14 launched in the fall, Apple delayed the tracking restrictions until 2021, saying it wanted to give developers more time to make the necessary changes.
Now we’ve got a slightly-more-specific timeline. The plan is to launch these changes in early spring, with a version of the feature coming in the next iOS 14 beta release.
This is how Apple describes the new system: “Under Settings, users will be able to see which apps have requested permission to track, and make changes as they see fit. This requirement will roll out broadly in early spring with an upcoming release of iOS 14, iPadOS 14, and tvOS 14, and has already garnered support from privacy advocates around the world.”
And here are the basics of what you need to know:
- The App Tracking Transparency feature moves from the old method where you had to opt-out of sharing your Identifier for Advertisers (IDFA) to an opt-in model. This means that every app will have to ask you up front whether it is ok for them to share your IDFA with third parties including networks or data brokers.
- The feature’s most prominent evidence is a notification on launch of a new app that will explain what the tracker will be used for and ask you to opt-in to it.
- You can now toggle IDFA sharing on a by-app basis at any time, where previously it was a single toggle. If you turn off the “Allow apps to request to track” setting altogether no apps can even ask you to use tracking.
- Apple will enforce this for all third-party data sources including data sharing agreements, but of course platforms can still use first party data for advertising as per their terms of service.
- Apple expects developers to understand whether APIs or SDKs that they use in their apps are serving user data up to brokers or other networks and to enable the notification if so.
- Apple will abide by the rules for its own apps as well and will present the dialog and follow the ‘allow apps to request’ toggle if its apps use tracking (most do not at this point).
- One important note here is that the Personalized Ads toggle is a separate setting that specifically allows or does not allow Apple itself to use its own first party data to serve you ads. So that is an additional layer of opt-out that affects Apple data only.
Apple is also increasing the capabilities of its Ad attribution API, allowing for better click measurement, measurement of video conversions and also — and this is a big one for some cases, app-to-web conversions.
This news comes on Data Privacy Day, with CEO Tim Cook speaking on the issue this morning at the Computers, Privacy and Data Protection conference in Brussels. The company is also sharing a new report showing that the average app has six third-party trackers.
While this seems like a welcome change from a privacy perspective, it’s drawn some criticism from the ad industry, with Facebook launching a PR campaign emphasizing the impact on small businesses, while also pointing to the change as “one of the more significant advertising headwinds” that it could face this year. Apple’s stance is that this provides a user-centric data privacy approach, rather than an advertiser-centric one.
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Apple releases iOS 14.2 with new emojis and an accessibility feature that locates people with lidar
Apple has released iOS 14.2 today. It includes multiple new features as well as some important bug fixes and security updates. Among other things, this release introduces over 100 new emojis.
You’ll find a transgender flag, a smiling face with tear, pinched fingers, two people hugging, some insects and animals, a disguised face and more. When it comes to new variations, there will be a Mx Claus, a gender-inclusive alternative to Santa Claus and Mrs. Claus. Tuxedos are no longer limited to men and veils are no longer limited to women — you’ll be able to send an emoji with a woman wearing a tuxedo and a man wearing a veil.
Today’s release also includes a new accessibility feature for blind users who have an iPhone 12 Pro and Pro Max. Thanks to the built-in lidar sensor, you can use your iPhone to detect the presence of and distance to people in the view of the iPhone’s camera.
While it is still useful beyond the COVID-19 pandemic, you can use it to receive an alert when there’s someone in front of you that is more than six feet away, and another one if they come closer to you. In addition to stereo audio alerts, you can set up a haptic pulse that goes faster as the person gets closer.
TechCrunch’s Devin Coldewey has more details on the new feature:
iOS 14.2 also adds some minor features, such as new wallpapers, headphone audio level notifications when the volume is too high and redesigned controls for AirPlay.
When Apple introduced the HomePod Mini, the company talked about a new Intercom feature that lets you interact with another Apple user in your house. Today’s software updates add Intercom support for the iPhone, iPad, Apple Watch, AirPods and CarPlay.
If you have AirPods, you can now enable optimized battery charging. It works like optimized battery charging on your iPhone. If you plug your AirPods in before going to bed, they won’t charge at full speed. Instead, your iPhone can tell your AirPods to charge to 100% right before you wake up — it should improve your battery life.
Apple is also releasing iPadOS 14.2 and watchOS 7.1. Apple Watch users in South Korea and Russia can now try out the ECG feature with recent Apple Watch models.
Before updating, back up your device. Make sure your iCloud backup is up to date by opening the Settings app on your iPhone or iPad and tapping on your account information at the top. Alternatively, you can plug your iOS device into your computer to do a manual backup in iTunes or the Finder. Once this is done, you should go to the Settings app, then “General” and then “Software Update.”
Here’s the full iOS 14.2 changelog:
iOS 14.2 includes the following improvements for your iPhone:
- Over 100 new emoji, including animals, food, faces, household objects, musical instruments, gender-inclusive emoji, and more
- Eight new wallpapers in both light and dark mode versions
- Magnifier can detect people nearby, and report their distance using the LiDAR sensor included in iPhone 12 Pro and iPhone 12 Pro Max
- Support for iPhone 12 Leather Sleeve with MagSafe
- Optimized battery charging for AirPods to slow the rate of battery aging by reducing the time your AirPods spends fully charged
- Headphone audio level notifications to alert you when audio level could impact your hearing
- New AirPlay controls to stream entertainment throughout your home
- Intercom support with HomePod and HomePod mini using iPhone, iPad, Apple Watch, AirPods, and CarPlay
- Ability to connect HomePod to Apple TV 4K for stereo, surround sound, and Dolby Atmos audio
- Option to provide statistics about Exposure Notifications, without identifying you, to participating Public Health Authorities
This release also fixes the following issues:
- Apps could be out of order on the Home Screen dock
- Camera viewfinder may appear black when launched
- The keyboard on the Lock Screen could miss touches when trying to enter the passcode
- Reminders could default to times in the past
- Photos widget may not display content
- Weather widget could display the high temperature in Celsius when set to Fahrenheit
- Next-hour precipitation chart description in Weather could incorrectly indicate when precipitation stops
- Voice Memos recordings are interrupted by incoming calls
- The screen could be black during Netflix video playback
- Apple Cash could fail to send or receive money when asked via Siri
- Apple Watch app may unexpectedly close when opened
- Workout GPS routes or Health data are prevented from syncing between Apple Watch and iPhone for some users
- Audio is incorrectly labeled as “Not Playing” in the CarPlay Dashboard
- Devices could be prevented from charging wirelessly
- Exposure Notifications is disabled when restoring iPhone from iCloud Backup or transferring data to a new iPhone using iPhone Migration
For information on the security content of Apple software updates, please visit this website: https://support.apple.com/kb/HT201222
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Apple to release new emojis with iOS 14.2
While the current version of iOS is iOS 14.0.1, Apple is already testing iOS 14.2. The company released an early beta version of the update yesterday, and it includes a new set of emojis, as Emojipedia spotted.
Apple already shared an early look of the new emojis back in July. Overall, there will be dozens of new emojis this year. Emojis will also be more diverse and inclusive than ever, with new variations of existing emojis.
Earlier this year, the governing body in charge of approving new emojis, the Unicode Consortium, approved 117 new emojis as part of Unicode 13.0. Operating system developers and social network companies, such as Apple, Google, Microsoft, Twitter, Facebook and Mozilla, then draw their own versions of the new emojis and release them on their platforms.
In this release, you’ll find a transgender flag, a smiling face with tear, pinched fingers, two people hugging, some insects and animals, a disguised face and more.
My favorite is arguably disguised face:
Emojipedia compiled those new emojis on a single image:
New emojis in iOS 14.2 beta https://t.co/883idFLiJn pic.twitter.com/KMmATUf6NQ
— Emojipedia (@Emojipedia) September 29, 2020
When it comes to new variations, there will be a Mx Claus, a gender-inclusive alternative to Santa Claus and Mrs. Claus. Tuxedos are no longer limited to men and veils are no longer limited to women — you’ll be able to send an emoji with a woman wearing a tuxedo and a man wearing a veil.
You can expect the full release of iOS 14.2, iPadOS 14.2 and macOS Big Sur in a month or two.
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Are high churn rates depressing earnings for app developers?
Jacob Eiting is CEO of RevenueCat, a platform for managing cross-platform in-app purchases, products and subscribers and analyzing in-app-purchase data.
Ever since Apple opened up subscription monetization to more apps in 2016 — and enticed developers with an 85/15 split on revenue from customers that remain subscribed for more than a year — subscription monetization and retention has felt like the Holy Grail for app developers. So much so that Google quickly followed suit in what appeared to be an example of healthy competition for developers in the mobile OS duopoly.
But how does that split actually work out for most apps? Turns out, the 85/15 split — which Apple is keen to mention anytime developers complain about the App Store rev share — doesn’t have a meaningful impact for most developers. Because churn.
No matter how great an app is, subscribers are going to churn. Sometimes it’s because of a credit card expiring or some other billing issue. And sometimes it’s more of a pause, and the user comes back after a few months. But the majority of churn comes from subscribers who, for whatever reason, decide that the app just isn’t worth paying for anymore. If a subscriber churns before the one-year mark, the developer never sees that 85% split. And even if the user resubscribes, Apple and Google reset the clock if a subscription has lapsed for more than 60 days. Rather convenient… for Apple and Google.
Top mobile apps like Netflix and Spotify report churn rates in the low single digits, but they are the outliers. According to our data, the median churn rate for subscription apps is around 13% for monthly subscriptions and around 50% for annual. Monthly subscription churn is generally a bit higher in the first few months, then it tapers off. But an average churn of 13% leaves just 20% of subscribers crossing that magical 85/15 threshold.
In practice, what this means is that, for all the hype around the 85/15 split, very few developers are going to see a meaningful increase in revenue:
Image Credits: RevenueCat (opens in a new window)
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iOS 14 is now available to download
Apple has just released the final version of iOS 14, the next major version of the operating system for the iPhone. It is a free download and it works with the iPhone 6s or later, both generations of iPhone SE and the most recent iPod touch model. If your device runs iOS 13, it supports iOS 14. The update may or may not be immediately available, but keep checking because people are now receiving the update.
The company is also releasing major updates for the iPad, Apple Watch and Apple TV today. So you can expect some new features with iPadOS 14, tvOS 14 and watchOS 7 as well.
The release of those updates caught many developers by surprise. Apple announced yesterday that iOS 14 would be ready for prime time today. Usually, the company announces the release date a week or two in advance. This way, developers have enough time to fix the last remaining bugs and submit updates to the App Store.
If you update your iPhone today, don’t be surprised if you encounter a few bugs here and there from third-party apps. There are some major changes under the hood and nobody expected such a short turnaround.
The update is currently rolling out and is available both over-the-air in the Settings app, and by plugging your device into iTunes for a wired update. But first, back up your device. Make sure your iCloud backup is up to date by opening the Settings app on your iPhone or iPad and tapping on your account information at the top and then on your device name. Additionally, you can also plug your iOS device into your computer to do a manual backup in iTunes (or do both, really).
Don’t forget to encrypt your backup in iTunes. It is much safer if somebody hacks your computer. And encrypted backups include saved passwords and health data. This way, you don’t have to reconnect to all your online accounts.
Once this is done, you should go to the Settings app, then ‘General’ and then ‘Software Update.’ Then you should see ‘Update Requested…’ It will then automatically start downloading once the download is available.
The biggest change of iOS 14 is the introduction of widgets on the home screen, a new App Library to browse all your apps and the ability to run App Clips — those are mini apps that feature a small part of an app and that you can run without installing anything.
There are also many refinements across the board, such as new features for Messages, with a big focus on groups with @-mentions and replies, a new Translate app that works on your device, cycling directions in Apple Maps in some cities and various improvements in Notes, Reminders, Weather, Home and more.
If you want to learn more about iOS 14, I looked at some of the features in the new version earlier this summer:
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Apple goes to war with the gaming industry
Most gamers may not view Apple as a games company to the same degree that they see Sony with PlayStation or Microsoft with Xbox, but the iPhone-maker continues to uniformly drive the industry with decisions made in the Apple App Store.
The company made the news a couple times late this week for App Store approvals. Once for denying a gaming app, and the other for approving one.
The denial was Microsoft’s xCloud gaming app, something the Xbox folks weren’t too psyched about. Microsoft xCloud is one of the Xbox’s most substantial software platform plays in quite some time, allowing gamers to live-stream titles from the cloud and play console-quality games across a number of devices. It’s a huge effort that’s been in preview for a bit, but is likely going to officially launch next month. The app had been in a Testflight preview for iOS, but as Microsoft looked to push it to primetime, Apple said not so fast.
The app that was approved was the Facebook Gaming app which Facebook has been trying to shove through the App Store for months to no avail. It was at last approved Friday after the company stripped one of its two central features, a library of playable mobile games. In a curt statement to The New York Times, Facebook COO Sheryl Sandberg said, “Unfortunately, we had to remove gameplay functionality entirely in order to get Apple’s approval on the stand-alone Facebook Gaming app.”
Microsoft’s Xbox team also took the unusually aggressive step of calling out Apple in a statement that reads, in-part, “Apple stands alone as the only general purpose platform to deny consumers from cloud gaming and game subscription services like Xbox Game Pass. And it consistently treats gaming apps differently, applying more lenient rules to non-gaming apps even when they include interactive content.”
Microsoft is still a $1.61 trillion company so don’t think I’m busting out the violin for them, but iOS is the world’s largest gaming platform, something CEO Tim Cook proudly proclaimed when the company launched its own game subscription platform, Apple Arcade, last year. Apple likes to play at its own pace, and all of these game-streaming platforms popping up at the same time seem poised to overwhelm them.
Image Credits: Microsoft
There are a few things about cloud gaming apps that seem at odds with some of the App Store’s rules, yet these rules are, of course, just guidelines written by Apple. For Apple’s part, they basically said (full statement later) that the App Store had curators for a reason and that approving apps like these means they can’t individually review the apps which compromises the App Store experience.
To say that’s “the reason” seems disingenuous because the company has long approved platforms to operate on the App Store without stamping approval on the individual pieces of content that can be accessed. With “Games” representing the App Store’s most popular category, Apple likely cares much more about keeping their own money straight.
Analysis from CNBC pinned Apple’s 2019 App Store total revenue at $50 billion.
When these cloud gaming platforms like xCloud scale with zero iOS support, millions of Apple customers, myself included, are actually going to be pissed that their iPhone can’t do something that their friend’s phone can. Playing console-class titles on the iPhone would be a substantial feature upgrade for consumers. There are about 90 million Xbox Live users out there, a substantial number of which are iPhone owners I would imagine. The games industry is steadily rallying around game subscription networks and cloud gaming as a move to encourage consumers to sample more titles and discover more indie hits.
I’ve seen enough of these sagas to realize that sometimes parties will kick off these fights purely as a tactic to get their way in negotiations and avoid workarounds, but it’s a tactic that really only works when consumers have a reason to care. Most of the bigger App Store developer spats have played in the background and come to light later, but at this point the Xbox team undoubtedly sees that Apple isn’t positioned all that well to wage an App Store war in the midst of increased antitrust attention over a cause that seems wholly focused on maintaining their edge in monetizing the games consumers play on Apple screens.
CEO Tim Cook spent an awful lot of time in his Congressional Zoom room answering question about perceived anticompetitiveness on the company’s application storefront.
The big point of tension I could see happening behind closed doors is that plenty of these titles offer in-game transactions and just because that in-app purchase framework is being live-streamed from a cloud computer doesn’t mean that a user isn’t still using experiencing that content on an Apple device. I’m not sure whether this is actually the point of contention, but it seems like it would be a major threat to Apple’s ecosystem-wide in-app purchase raking.
The App Store does not currently support cloud gaming on Nvidia’s GeForce platform or Google’s Stadia which are also both available on Android phones. Both of these platforms are more limited in scope than Microsoft’s offering which is expected to launch with wider support and pick up wider adoption.
While I can understand Apple’s desire to not have gaming titles ship that might not function properly on an iPhone because of system constraints, that argument doesn’t apply so well to the cloud gaming world where apps are translating button presses to the cloud and the cloud is sending them back the next engine-rendered frames of their game. Apple is being forced to get pretty particular about what media types of apps fall under the “reader” designation. The inherent interactivity of a cloud gaming platform seems to be the differentiation Apple is pushing here — as well as the interfaces that allows gamers to directly launch titles with an interface that’s far more specialized than some generic remote desktop app.
All of these platforms arrive after the company already launched Apple Arcade, a non-cloud gaming product made in the image of what Apple would like to think are the values it fosters in the gaming world: family friendly indie titles with no intrusive ads, no bothersome micro-transactions and Apple’s watchful review.
Apple’s driver’s seat position in the gaming world has been far from a wholly positive influence for the industry. Apple has acted as a gatekeeper, but the fact is plenty of the “innovations” pushed through as a result of App Store policies have been great for Apple but questionable for the development of a gamer-friendly games industry.
Apple facilitated the advent of free-to-play games by pushing in-app purchases which have been abused recklessly over the years as studios have been irresistibly pushed to structure their titles around principles of addiction. Mobile gaming has been one of the more insane areas of Wild West startup growth over the past decade and Apple’s mechanics for fueling quick transactions inside these titles has moved fast and broken things.
Take a look at the 200 top grossing games in the App Store (data via Sensor Tower) and you’ll see that all 199 of them rely solely on in-app micro-transaction to reach that status — Microsoft’s Minecraft, ranked 50th costs $6.99 to download, though it also offers in-app purchases.
In 2013, the company settled a class-action lawsuit that kicked off after parents sued Apple for making it too easy for kids to make in-app purchases. In 2014, Apple settled a case with the FTC over the same mechanism for $32 million. This year, a lawsuit filed against Apple questioned the legality of “loot box” in-app purchases which gave gamers randomized digital awards.
“Through the games it sells and offers for free to consumers through its AppStore, Apple engages in predatory practices enticing consumers, including children to engage in gambling and similar addictive conduct in violation of this and other laws designed to protect consumers and to prohibit such practices,” read that most recent lawsuit filing.
This is, of course, not how Apple sees its role in the gaming industry. In a statement to Business Insider responding to the company’s denial of Microsoft’s xCloud, Apple laid out its messaging.
The App Store was created to be a safe and trusted place for customers to discover and download apps, and a great business opportunity for all developers. Before they go on our store, all apps are reviewed against the same set of guidelines that are intended to protect customers and provide a fair and level playing field to developers.
Our customers enjoy great apps and games from millions of developers, and gaming services can absolutely launch on the App Store as long as they follow the same set of guidelines applicable to all developers, including submitting games individually for review, and appearing in charts and search. In addition to the App Store, developers can choose to reach all iPhone and iPad users over the web through Safari and other browsers on the App Store.
The impact has — quite obviously — not been uniformly negative, but Apple has played fast and loose with industry changes when they benefit the mothership. I won’t act like plenty of Sony and Microsoft’s actions over the years haven’t offered similar affronts to gamers, but Apple exercises the industry-wide sway it holds, operating the world’s largest gaming platform, too often and gamers should be cautious in trusting the App Store owner to make decisions that have their best interests at heart.
If you’re reading this on the TechCrunch site, you can get more of my weekly opinions and notes on the news by subscribing to Week in Review here, and following my tweets here.
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Over 2,500 games removed from Apple’s China App Store in early July, as crackdown begins
More than 2,500 mobile games have been removed from China’s App Store during the first week of July, according to a new report from app store intelligence firm Sensor Tower. The removals were expected due to a planned crackdown on unlicensed games, but this data is the first to demonstrate the impact on the app economy.
For comparison, the July figure is four times the number of games that were delisted during the first week of April, five times higher than the first week of May and more than four times higher than the first week of June.
The removals have to do with Apple’s new compliance with Chinese gaming regulations.
Apple earlier this year set a deadline of June 30 for app developers to comply with a Chinese law for mobile games, first introduced in 2016. The law requires game developers offering paid downloads or in-app purchases to get a license from one of the country’s censorship bodies, the General Administration of Press and Publication of China.
For years, iPhone game developers had skirted the law by publishing their games, then waiting for their license approval. This can be a long and tedious process that could take many months, or longer if there’s a freeze underway — as in 2018. Then, the gaming industry saw a nine-month halt on the issuing of licenses as Chinese regulators reshuffled their duties to clamp down further on games containing pornography, gambling, violence and any other content deemed inappropriate by Beijing.
Major Android app stores had already enforced the 2016 rule, but Apple’s loophole allowed a mobile gaming industry to thrive on the iPhone platform in China for years.
Image Credits: Sensor Tower
Apple’s decision was expected to see the removal of thousands of games from the App Store, starting in July. Sensor Tower data indicates that came to pass.
However, its data is only able to capture those games that saw enough downloads to rank in the App Store’s charts, including the game subcategory charts.
Out of the 2,500+ games that were pulled, nearly 2,000 (80%) had less than 10,000 downloads since the start of 2012, the firm estimates. Together, the titles had seen a total of 133.4 million lifetime downloads.
Combined, the removed games generated $34.7 million in lifetime gross revenue, with one game accounting for more than $10 million and six that earned over $1 million.
Notable removals included Contract Killer Zombies 2 from Glu, Solitaire from Zynga, ASMR Slicing from Crazy Labs and Nonstop Chuck Norris from Flaregames. More recently, Hay Day from Supercell was also taken down.
The changes to the gaming market as well as the coronavirus impact on the app economy have already allowed the U.S. to reclaim the top spot in terms of iOS consumer spend in Q2. According to App Annie, the U.S. saw 30% quarter-over-quarter growth in iOS consumer spend in Q2, besting China.
The longer-term fallout from the removals may show up in Apple’s bottom line, as China has been the most lucrative mobile games market in the world, noted Sensor Tower, including on iOS. In 2019, games on China’s App Store generated an estimated $12.6 billion, or 33.2% of all global games spending on Apple’s marketplace last year, the firm said.
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iOS 14 gets rid of the app grid to help you find the app you’re looking for
Apple unveiled the next major version of iOS a few weeks ago. I’ve been playing around with beta versions of iOS 14 and here’s what you should expect when you update your iPhone to the final release of iOS 14 this fall.
The most interesting change is something you’re not going to notice at first. The home screen has been rethought. In some ways, the iPhone now works more like Android devices. You can add widgets to the home screen and there’s a new app launcher called the App Library.
If you’ve been using a smartphone for many years, chances are your device is cluttered with a dozen apps you frequently use, some apps you only need a few times a year and a ton of apps that are no longer useful.
Maybe your home screen is perfectly organized and you’re thinking that this doesn’t apply to you. Arguably, you’re part of the minority. Many people tell me they don’t even know where app icons are located anymore and they just pull down to use the search feature.
With iOS 14, changes are not immediately visible. If you want to keep using your phone just like before, nobody is stopping you. But the home screen is now more customizable.
Image Credits: Apple
When you tap and hold on a home screen icon, there’s a new menu that lists all the widgets you can install on your home screen. Many default apps already support widgets, such as Reminders, Calendar, Stock, Weather, Music, etc. And each widget comes in multiple sizes if you want to see more or less info.
The most interesting thing about widgets is that you can stack them and flip through them. Otherwise, they’d quickly take over your entire home screen. Apple also tries to surface the widget that is more relevant to the time of the day and what you’re doing.
The second big change with the home screen is that there’s a new page at the right of your last page. The App Library groups all your apps on your phone by category. Some icons are bigger than others as Apple tries once again to surface the most important apps to you.
In my experience, categories don’t work that well as they’re based on the broad categories of the App Store. But you can always tap on the search bar at the top to display an alphabetical list of your apps. It could be useful if you can’t remember the name of an app, for instance.
Image Credits: Apple
Fighting app fatigue
Those changes for the home screen might seem minor, but they are important to change the current app paradigm. People simply don’t want to download new apps. They don’t want to create a new account and they don’t want to have another icon.
Now that you can hide pages of apps and that there’s the App Library, downloading new apps has become less intimidating. If you combine that with Sign in with Apple, you can go from no app to interacting with content in no time.
In addition to that, Apple is introducing App Clips. They are sort of mini apps that you can launch without installing an app. It’s a small part of an app that you can easily share. I haven’t had the chance to try it out yet as third-party developers have yet to take advantage of App Clips.
There are many ways to share App Clips. You can launch those apps from the web, from Messages, from Maps, from NFC tags or from QR codes. Get ready to see stickers at cafés, on scooters or in museums. Scan a code or tap your phone on it and you get an app-like experience. If you want to dive deeper, you can download the full app from the App Library.
But it’s also going to have some major impacts on utility apps, apps that you don’t use that often or travel apps for instance. Sure, you may keep your favorite social app on your home screen. But you’re going to forget about apps that only live in the App Library.
Developers will be happy that downloading apps is easier. And yet, it is going to be harder to make people come back to your app after the first launch.
Image Credits: Apple
Some app refinements
Let me list some quality-of-life improvements that are going to make your phone work better. In Messages, you can now pin conversations to the top. Group conversations are also receiving a major update with the ability to @-mention people, reply to specific messages and set a group of photos. Once again, Apple is bringing Messages closer to WhatsApp and Telegram. But it’s not a bad thing.
In Maps, there are many new features that I already detailed in a separate post. I encourage you to read it if you want to learn more about guides, electric vehicle routing, cycling directions and more.
The Home app has been improved with a new row of icons that describe the status of your home. For instance, you can see the temperature, see if a door is open, see if lights are on, etc.
Like every year, Notes and Reminders are getting some small improvements. For instance, document scanning has been improved, search has been improved, you can assign reminders to others and more. Those apps have become really powerful with these small incremental updates.
Image Credits: Apple
All the rest
There are many things that I haven’t mentioned yet or that I haven’t tried because I can’t use those features yet. Similarly, it’ll take some time before developers start adopting those features. Here’s a quick rundown:
- Incoming calls don’t take over the entire screen anymore. You get a notification at the top of the screen, which is so much better if you don’t want to answer a call.
- Similarly, Siri doesn’t overtake the screen. Your display fades out. I think more people are going to use Siri because of this as it doesn’t feel as invasive.
- Your AirPods will automatically switch between your iPhone, iPad, Mac, etc.
- When you’re on a FaceTime call or watching a video, you can switch to another app and keep the video in a corner. There’s not much else to say other than it’s nice.
- Cycling directions in Apple Maps: I’m a bike lover, but the feature isn’t available in Paris. It’s hard to know whether directions make sense in San Francisco or New York as I don’t know cycling infrastructure that well in those cities.
- When you pull down to search for something, iOS now automatically highlights the first result. You can tap Go on the keyboard to hit the first result. It’s so much better.
- HomeKit-compatible security cameras can now recognize faces based on tags in Photos.
- You can unlock cars with your phone using NFC if you have a compatible car.
- Following the acquisition of Dark Sky, you’ll be able to see next-hour precipitation in Apple’s Weather app.
- You’ll be able to choose a different web browser and email client as default apps with iOS 14.
What about stability?
The big issue of iOS 13 was that it was quite buggy when it launched in September 2019. It’s hard to know whether iOS 14 is going to perform better on this front as it’s still a beta.
But, as you can see, Apple didn’t try to reinvent the wheel with default apps. There are a ton of improvements across the board, but no big redesign of Photos or Messages for instance. And I think it’s a good thing.
Changes on the home screen as well as App Clips could have wider implications for developers. It could change the way you discover and install apps today. So it’s going to be interesting to see if the developer community embraces App Clips.
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