Instagram Stories
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Instagram Stories hits 150M daily users, launches skippable ads
Instagram Stories now has as many users as the last number announced by Snapchat, the app Instagram copied. And it’s swiftly moving to monetize that massive audience. Along with the new 150 million daily user stat, Instagram today announced the launch of ads mixed into Stories. The unclickable five-second photo and 15-second video ads appear between different people’s stories and… Read More
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Instagram Stories launches overlaid Stickers for locations, emoji, and seasons
Instagram is launching its answer to Snapchat geofilters, offering a way to spice up your photos and videos with Stickers that display basic location names, time, weather, and emoji. There’s also limited-time seasonal graphics like Christmas trees and Hanukkah menorahs, and a holiday candy cane paint brush.
Instagram is also launching Story saving for downloading your last 24-hours of… Read More
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Instagram launches disappearing Live video and messages
Instagram is combining the best of Snapchat and Periscope to help you get comfortable on camera. Rather than overlap with Facebook Live and Messenger, Instagram is putting an ephemeral spin on video streaming and private messaging. Today, two big new features begin rolling out to Instagram Stories on iOS and Android over the next few weeks. Instagram Live lets you broadcast video to your… Read More
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Instagram Stories has 100 million daily active users after just 2 months
Instagram Stories is benefitting from the large active user base Instagram itself enjoys, and now has 100 million daily active viewers. That’s two-thirds of the daily active user population for Snapchat, which reported 150 million global active users across its entire platform in late September. Even with a built-in audience to build from, and prime real estate positioning at the very top… Read More
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Facebook “Messenger Day” is the chat app’s new Snapchat Stories clone
Facebook is stealing the Stories format and invading countries where Snapchat isn’t popular yet. Today in Poland it launched “Messenger Day”, which lets people share illustrated filter-enhanced photos and videos that disappear in 24 hours, just like on Snapchat. By using the international popularity of Messenger to spread the Stories format, Facebook could boost retention… Read More
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Instagram Stories diverges from Snapchat by suggesting who to follow
Who decides who’s cool? Snapchat refuses to recommend accounts for fear of feeling heavy-handed. Maybe it learned from Twitter, whose old one-size-fits-none suggested user list immediately made it noisy, impersonal and ruled by an oligarchy. But Instagram is betting that algorithmically personalized suggestions could make its new ephemeral slideshow Stories feature addictive… even… Read More
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Facebook’s next big platform: Your camera
Facebook can’t build everything. For a decade, its strategy has been to provide the canvas, then let developers paint it however they want. That’s because there’ll always be another game. Another app. Another… selfie filter? Instagram castrated Snapchat like Facebook neutered Twitter
This is the strategy behind Instagram Stories.
Snapchat invented a brilliant format for sharing day-to-day life: photo and video slideshows jazzed up with commentary that disappear after 24 hours so you’ll share an unpolished window into what you see. It quickly eclipsed the popularity of Snapchat’s 10-second exploding private messages, and made the app grow to 150 million daily… Read More
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Instagram launches “Stories,” a Snapchatty feature for imperfect sharing
People only post the highlights of their life on Instagram, so today the app adds its own version of “Stories” to poach goofy, off-the-cuff, everyday content from Snapchat. It works exactly like Snapchat Stories, allowing you to post 24-hour ephemeral photo and video slideshows that disappear. But because Instagram Stories appear at the top of the old feed, your followers will… Read More
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