Instagram Stories
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Instagram Stories mimics Polly with new polls
Polly blew up with teens last month by tacking multiple-choice polling onto Snapchat. Instagram is following suit with its own polling feature within Stories. Now just like adding a location sticker, you can add a two-answer poll on top of your Stories that friends can answer with a tap. Read More
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Facebook brings its Canvas ad format to Instagram Stories
Instagram is announcing several new features for advertisers today. The biggest is probably the expansion of the Canvas ad format to Instagram Stories (which supposedly reach 250 million people daily). While businesses have been able to advertise in Instagram Stories since earlier this year, this introduces a new, full-screen, interactive ad format to that mix. “With the ability to… Read More
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Instagram Stories turns 1 as daily use surpasses Snapchat
Instagram Stories has blossomed from a Snapchat clone into an integral part of the world’s largest dedicated visual communication app in the first year since its launch. Half of the businesses on Instagram produced a story in the last month, and it’s boosted the app’s average usage to 32 minutes per day for those under 25, and 24 minutes per day for those 25 and up.
If… Read More
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Snapchat lets you add links, voice filters and backdrops to Snaps
Snapchat is breaking its long-standing “no links” rule today while also providing some novel new creative tools to keep it one step ahead of Instagram. The new features are rolling out globally on iOS and Android thanks to an update today, Snap Inc. tells TechCrunch. Instagram launches Story Search for hashtags and locations
Instagram Stories wants to be your window into what’s going on around a topic or place right now, so it’s adding a way to search Stories two months after Snapchat did the same. Instagram users can now search for a location or hashtag, and see a Story compiled from Story posts by other users that include that location sticker, hashtag sticker, or hashtag in the caption. Location… Read More
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Instagram Location Stories appear in Explore. Is Story Search coming?
It’s taking Instagram less and less time to copy Snapchat. Less than two months after Snapchat launched its Stories Search feature for seeing what’s going on at a location or related to a topic, Instagram is rolling out Location Stories to its Explore page. Instagram on copying Snapchat: “This is the way the tech industry works”
“I think it would frankly be silly of us if we were to say “Oh see that good idea over there that’s actually fulfilling a need people have to share more moments of their life, oh because one person did that we can’t even go near that idea.” That’s Instagram’s VP of Product Kevin Weil’s perspective about cloning Snapchat. He’s the man in… Read More
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Instagram tests Location Stories
Instagram wants to let you see everything going on somewhere right now. TechCrunch has discovered that Instagram is testing a new Location Stories feature that compiles publicly shared Instagram Stories posts tagged with a location sticker. Users can then visit that business, landmark or place’s Instagram page and watch a slideshow Story of posts from there shared by strangers they… Read More
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Instagram launches selfie filters, copying the last big Snapchat feature
Today Instagram Stories adds a more subtle and mature but error-prone copycat of Snapchat’s beloved augmented reality selfie filters. The eight initial “face filters,” as Instagram calls them, work exactly like Snapchat, and let you add virtual koala ears, nerd glasses, a butterfly crown or wrinkle-smooth makeup to yourself and friends in photos or videos. Read More
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Snapchat users stay loyal, but Instagram could block its growth
U.S. millennials and Gen Zs aren’t entirely replacing their Snapchat addiction with Instagram Stories, according to a slew of new studies and surveys commissioned or collected by TechCrunch. Yet the fact that 80 percent of Instagram’s users are outside the U.S. has helped propel Instagram Stories’ ascent to 200 million DAUs, surpassing Snapchat’s 158 million users from… Read More
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