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This Week in Apps: The year’s best apps, 2020’s biggest downloads, the App Store’s newest hire

Welcome back to This Week in Apps, the TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy.

The app industry is as hot as ever, with a record 204 billion downloads and $120 billion in consumer spending in 2019. People now spend three hours and 40 minutes per day using apps, rivaling TV. Apps aren’t just a way to pass idle hours — they’re also a big business. In 2019, mobile-first companies had a combined $544 billion valuation, 6.5x higher than those without a mobile focus.

This week, Apple and Google announced their editorially curated lists detailing the best apps of the year, and Apple also revealed those that were downloaded the most. Apple also made a notable new hire for an App Store role and opened up its anticipated App Store Small Business Program to developers.

Top Stories

Best Apps of the Year

Image Credits: Apple

Both Apple and Google released their “best apps of 2020” year-end lists and there were some similarities between the two, as well as some differences. Both companies’ lists reflected the tough and stressful year 2020 has been, with everyone being stuck at home during a pandemic that changed how we worked, attended school, connected with friends and family, and entertained ourselves.

Apple and Google, as a result, both selected at least one “de-stressing” app among their year-end winners. In Apple’s case, it was Endel, an iOS app that won for Apple Watch App of the Year. Google, however, awarded sleep app Loóna the title of best app of the year.

Disney+ also made both Apple and Google’s lists, the former as Apple TV App of the Year and the latter as the User’s Choice for app of the year. The new streaming service was a godsend for families with younger children, who often struggled in 2020 to keep kids entertained. New releases like Onward and Mulan in 2020 helped give families something to look forward to, while Marvel and Star Wars content, including new series “The Mandalorian,” were hits with streamers, as well.

Another pandemic-prompted choice was Zoom, which won as iPad App of the Year. Though Zoom was around before the coronavirus outbreak, it’s now become a part of our everyday lexicon as an interchangeable term for “online video meeting” — as in, “let’s do a zoom call about that.” The iPad app at least made these endless virtual meetings a little less painless.

And home workout companion Wakeout! become Apple’s iPhone app of the year, as most people gave up the gym due to coronavirus risks. The app’s quick one-minute breaks helped users stay moving, even when stuck at home for days on the couch or working on their laptop in bed.

Image Credits: Genshin Impact (screenshot via Sensor Tower)

Meanwhile, gacha-based action role-playing game Genshin Impact won as “best game” of the year on both Apple and Google’s lists. While a cynical take is that the app stores wanted to point users to a huge moneymaker — the game reportedly earned $245 million its first month and nearly $400 million in two months on mobile — it also highlights consumers’ desire for console-like experiences on mobile.

The game, however, has been heavily criticized for its gacha game monetization techniques, which though common to games in China, Japan and South Korea, are basically gambling mechanics. And addictive ones at that. But as a Wired report noted, some of this comes down to cultural differences. U.S. users grew up on cartridge games, not arcade games, where you were constantly inserting more money to keep playing. Western users just aren’t as comfortable with this “spend to keep playing” business model, which they feel is predatory.

Apple’s other top apps of the year included perennial favorite Fantastical as Apple’s Mac App of the Year; Legends of Runeterra as iPad Game of the Year; Disco Elysium as Mac Game of the Year; Dandara Trials of Fear as Apple TV Game of the Year; and Sneaky Sasquatch as the Apple Arcade Game of the Year.

Google’s list also included SpongeBob: Krusty Cook-Off as users’ choice for best game, and it highlighted a variety of top titles in various gaming subgenres in a dedicated section of its Play Store.

2020’s most downloaded apps

Apple also gave a peek into the “best” apps of the year, as determined by app downloads. The pandemic played a role here as well, making Zoom the most-downloaded iPhone app of 2020.

Also of note, TikTok was the biggest social media app by downloads, ahead of all the Facebook-owned apps making the list, including Facebook, Instagram and Messenger. Square’s Cash App hit No. 10, as the pandemic saw increased demand for contactless payments and direct giving to people in need.

The most-downloaded apps and games of 2020 were, as follows:

Top Free iPhone Apps

  1. ZOOM Cloud Meetings
  2. TikTok
  3. Disney+
  4. YouTube
  5. Instagram
  6. Facebook
  7. Snapchat
  8. Messenger
  9. Gmail
  10. Cash App

Top Paid iPhone Apps

  1. TouchRetouch
  2. Procreate Pocket
  3. Dark Sky Weather
  4. Facetune
  5. HotSchedules
  6. AutoSleep Track Sleep
  7. The Wonder Weeks
  8. SkyView
  9. Shadowrocket
  10. Sky Guide

Top Free iPhone Games

  1. Among Us!
  2. Call of Duty: Mobile
  3. Roblox
  4. Subway Surfers
  5. Ink Inc. – Tattoo Drawing
  6. Magic Tiles 3: Piano Game
  7. Brain Test: Tricky Puzzles
  8. Brain Out
  9. Coin Master
  10. Cube Surfer!

Top Paid iPhone Games

  1. Minecraft
  2. Plague Inc.
  3. Heads Up!
  4. Monopoly
  5. Bloons TD6
  6. Geometry Dash
  7. NBA 2K20
  8. Grand Theft Auto: San Andreas
  9. The Game of Life
  10. True Skate

Top Free iPad Apps

  1. ZOOM Cloud Meetings
  2. Disney+
  3. YouTube
  4. Netflix
  5. Google Chrome
  6. TikTok
  7. Amazon Prime Video
  8. Gmail
  9. Hulu
  10. Google Classroom

Top Paid iPad Apps

  1. Procreate
  2. GoodNotes 5
  3. Notability
  4. Duet Display
  5. Teach Your Monster
  6. LumaFusion
  7. Affinity Designer
  8. Toca Hair Salon 3
    9: Toca Life: Hospital
  9. Toca Kitchen 2

Top Free iPad Games

  1. Among Us!
  2. Roblox
  3. Magic Tiles 3: Piano Game
  4. Ink Inc. – Tattoo Drawing
  5. Call of Duty: Mobile
  6. Subway Surfers
  7. Dancing Road: Color Ball Run!
  8. Tiles Hop – EDM Rush
  9. Mario Kart Tour
  10. Save The Girl!

Top Paid iPad Games

  1. Minecraft
  2. Monopoly
  3. Bloons TD 6
  4. Plague Inc.
  5. Geometry Dash
  6. The Game of Life
  7. Five Nights at Freddy’s
  8. Human: Fall Flat
  9. Stardew Valley
  10. Terraria

Top Arcade Games

  1. Sneaky Sasquatch
  2. Hot Lava
  3. Skate City
  4. Sonic Racing
  5. PAC-MAN Party Royale
  6. SpongeBob: Patty Pursuit
  7. Oceanhorn 2
  8. Crossy Road Castle
  9. WHAT THE GOLF?
  10. LEGO Brawls

Josh Elman joins Apple to focus on App Store discovery 

VC Josh Elman announced this week he was joining Apple in a role that will see him helping customers “discover the best apps for them.” In other words, app discovery.

Elman’s background includes RealNetworks, LinkedIn, Zazzle, Facebook and Twitter, and later moved into VC. Elman worked at venture firm Greylock in 2011 as a principal, and by 2013 he had become a general partner. While there, he invested in SmartThings, as well as social networks like Musical.ly (now the massive No. 2 app of the year, TikTok), Nextdoor, Houseparty and Discord. He later moved to fast-rising fintech startup Robinhood and now, he’s heading to Apple.

Weekly News

Platforms

  • Apple opens up enrollment into the App Store Small Business Program. The program will reduce App Store commissions to 15% for qualified developers with revenues under $1 million.
  • Google announced Android’s winter update will include an expanded Emoji Kitchen in Gboard, auto-narration for Google Play Book without narration, a “Go Tab” in Google Maps for frequent destinations, Android Auto soon arriving in more countries, support for app sharing in Nearby Share and Voice Access improvements.
  • Google launches the first version of Android Studio Arctic Fox (2020.3.1) on the Canary channel, along with Android Gradle plugin (AGP) version 7.0.0-alpha01. The release is also notable for moving to a year-based system more aligned with IntelliJ IDEA, the IDE upon which Android Studio is built. Going forward, the number scheme will work like this: <Year of IntelliJ Version>.<IntelliJ major version>.<Studio major version>. The new version of Android Studio includes over 200 improvements and bugs, including those in the code editor, app inspection tools, layout editor and the embedded emulator.

Services

Security & Privacy

  • Twitter now supports hardware security keys for iPhones and Android.
  • Google Authenticator app for iOS adds a dark theme and support for bulk 2FA account transfers, helpful for switching between devices.
  • Google launches Android Enterprise Essentials, an MDM for SMBs that will require their employees to use a lock screen and encryption to protect company data and can remotely wipe devices. It also prevents users from installing apps outside the Google Play Store via the Google Play Protect service.

Accessibility

  • iPhones can now automatically recognize and label buttons and UI features for blind users using Screen Recognition in iOS 14.
  • Android’s winter update, similarly, will introduce a new version of Voice Access that will use ML to understand interface labels and buttons on devices.

Apps in the News

  • Google now lets anyone contribute to Google Maps’ Street View using the Street View app and Android phone that supports ARCore.
  • Telegram is the first third-party app to use Apple’s Announce Messages with Siri feature for AirPods.
  • Google adds the messaging feature every iMessage user dreams of: the ability to schedule sending of messages in Google’s Messages app.
  • Reddit reveals DAUs for first time: 52 million.
  • Google Assistant can now reply to messages from WhatsApp, Google Voice and more.
  • Google Maps gets a Facebook-like news feed with business updates, local reviews and more.
  • TikTok tests three-minute long videos. (But we don’t need longer versions of its viral hits like M to the B).
  • Triller claims 321 million downloads and 65 million MAUs. (Former employees have accused the TikTok rival of inflating its numbers, which Triller denies.)
  • Evernote rolls out a redesign on Android. The updates include a new note editor, faster search and improved navigation.
  • Google’s learn-to-code app Grasshopper is now available in Spanish.
  • WhatsApp will now allow users to set custom wallpapers, adds doodle wallpaper in more colors and adds new stickers.
  • E-commerce app Wish accused of selling counterfeit products. 
  • 7-Eleven adds its own mobile wallet to its app to allow customers, including cash customers, a contactless way to pay at its stores using their phone.
  • Match-owned dating app Hinge refreshes design and adds a “Standouts” feature to show users outstanding prompts and photo prompts from their best potential matches, and can answer with a new paid feature, Roses.
  • Quibi is really gone now.

Trends

Image Credits: App Annie

  • App download rates have declined by 4% since 2015, but active engagement has grown.
  • Messaging app usage is up 13% (four-year CAGR), and users spend 67% more time in messaging apps than in social media apps.
  • Messaging apps that offer privacy features see, on avgerage, 30% more active users than alternatives.
  • Q3 smartphone sales down 5.7% in Q3 to 366 million.
  • Mobile shopping climbed 25% on Black Friday to $3.6 billion. 
  • U.S. shopping app downloads on Black Friday reached a record 2.8 million per Sensor Tower, or 2.7 million per App Annie. App Annie also said shopping shopping app downloads topped 2.3 million on Thanksgiving and 2.1 million on Cyber Monday.
  • On Black Friday, Walmart was the No. 1 U.S. shopping app download, followed by Amazon. On Cyber Monday, that was reversed, also per App Annie.
  • In-app revenue was 150% higher on Black Friday than the average of the previous 30 days, says AppsFlyer.
  • App Store and Google Play consumer spending topped $100 billion from January 1-November 29, Sensor Tower says.

Funding and M&A

  • Salesforce buys Slack for $27.7 billion.
  • VSCO acquires the tech and team from the AI-powered video editing app Trash to move further into the video market. Deal terms weren’t available, but Trash was backed by $3.3 million.
  • Teen banking app Step raises $50 million. The app is TikTok star Charli D’Amelio’s first startup investment. Other investors included lead Coatue; returning investors from Stripe, Crosslink Capital, Collaborative Fund and Will Smith’s Dreamers VC; and celeb investors D’Amelio, Justin Timberlake and The Chainsmokers, Eli Manning, Kelvin Beachum, Larry Fitzgerald and Andre Iguodala.
  • Ivanti acquired security firms, including enterprise mobile security firm MobileIron and corporate VPN provider Pulse Secure. Ivanti bought MobileIron for $872 million in stock.
  • U.K. challenger banking app Monzo adds £60 million in funding.
  • AR gaming startup Krikey raises undisclosed funding, including from Jio Platforms. The company has raised $22 million to date.
  • Wellory raises $4.5 million for its anti-diet nutrition app.
  • Airbnb to IPO with shares priced between $44 and $50.
  • ESL app for kids Novakid raises $4.25 million.
  • Virtual fitness app Salut raises $1.25 million.
  • Video app Supergreat, a TikTok for beauty products, raises $6.5 million.
  • Mental health app Intellect raises undisclosed round led by Insignia VP.

Review

We tried the Apple Watch Family Setup with a tween. They weren’t impressed with the apps or the controls, but did like the Memoji. No Roblox group chat on the small screen? Boo.

Downloads

Iconboard

Image Credits: Iconboard

If you find it too frustrating to use Apple’s Shortcuts to build your own custom icons, you can turn to Iconboard instead. This newly launched app lets you design a style for your icons and apply it to all of your icons at once. It can even create invisible icons to give you a way to space out items on your screen.

Cardlet

Image Credits: Cardlet

While I’ve been enjoying Punkpost’s custom designs for when I’m too lazy…err I mean busy…to send my own handwritten notes and cards, Cardlet is ready to give my go-to app a run for the money. Like Punkpost, Cardlet will send a real paper card on your behalf, but it adds a modern-day touch: The app includes a hidden AR experience that brings the card to life when viewed with the camera.

Heynote

Image Credits: Heynote

Some people don’t trust to-do lists, reminders or calendar notifications to always get the job done. When there’s something we really need to remember, we stick it directly on our home screen. (Okay, this one may only appeal to a small niche of scatterbrained users like me.) But if you have, in the past, also designed your own temporary wallpaper just so you won’t forget a super critical appointment, the Android app Heynote, (hat tip to Android Police!) might help. Instead of a widget or reminder, this app lets you put custom text directly on your home screen as a custom wallpaper. Doctor appt. at 11 AM? You can’t forget it when it’s there every single time you look at your phone.

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Android’s winter update adds new features to Gboard, Maps, Books, Nearby Share and more

Google announced this morning Android phones will receive an update this winter that will bring some half-dozen new features to devices, including improvements to apps like Gboard, Google Play Books, Voice Access, Google Maps, Android Auto and Nearby Share. The release is the latest in a series of update bundles that now allow Android devices to receive new features outside of the usual annual update cycle.

The bundles may not deliver Android’s latest flagship features, but they offer steady improvements on a more frequent basis.

One of the more fun bits in the winter update will include a change to “Emoji Kitchen,” the feature in the Gboard keyboard app that lets users combine their favorite emoji to create new ones that can be shared as customized stickers. To date, users have remixed emoji more than 3 billion times since the feature launched earlier this year, Google says. Now, the option is being expanded. Instead of offering hundreds of design combinations, it will offer more than 14,000. You’ll also be able to tap two emoji to see suggested combinations or double tap on one emoji to see other suggestions.

Image Credits: Google

This updated feature had been live in the Gboard beta app, but will now roll out to Android 6.0 and above devices in the weeks ahead.

Another update will expand audiobook availability on Google Play Books. Now, Google will auto-generate narrations for books that don’t offer an audio version. The company says it worked with publishers in the U.S. and U.K. to add these auto-narrated books to Google Play Books. The feature is in beta but will roll out to all publishers in early 2021.

An accessibility feature that lets people use and navigate their phone with voice commands, Voice Access, will also be improved. The feature will soon leverage machine learning to understand interface labels on devices. This will allow users to refer to things like the “back” and “more” buttons, and many others by name when they are speaking.

The new version of Voice Access, now in beta, will be available to all devices worldwide running Android 6.0 or higher.

An update for Google Maps will add a new feature to one of people’s most-used apps.

In a new (perhaps Waze-inspired) “Go Tab,” users will be able to more quickly navigate to frequently visited places — like a school or grocery store, for example — with a tap. The app will allow users to see directions, live traffic trends and disruptions on the route, and gives an accurate ETA, without having to type in the actual address. Favorite places — or in the case of public transit users, specific routes — can be pinned in the Go Tab for easy access. Transit users will be able to see things like accurate departure and arrival times, alerts from the local transit agency, and an up-to-date ETA.

Image Credits: Google

One potentially helpful use case for this new feature would be to pin both a transit route and driving route to the same destination, then compare their respective ETAs to pick the faster option.

This feature is coming to both Google Maps on Android as well as iOS in the weeks ahead.

Android Auto will expand to more countries over the next few months. Google initially said it would reach 36 countries, but then updated the announcement language as the timing of the rollout was pushed back. The company now isn’t saying how many countries will gain access in the months to follow or which ones, so you’ll need stay tuned for news on that front.

Image Credits: Google

The final change is to Nearby Share, the proximity-based sharing feature that lets users share things like links, files, photos and and more even when they don’t have a cellular or Wi-Fi connection available. The feature, which is largely designed with emerging markets in mind, will now allow users to share apps from Google Play with people around them.

To do so, you’ll access a new “Share Apps” menu in “Manage Apps & Games” in the Google Play app. This feature will roll out in the weeks ahead.

Some of these features will begin rolling out today, so you may receive them earlier than a time frame of several “weeks,” but the progress of each update will vary.

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Google acquires Actifio to step into the area of data management and business continuity

In the same week that Amazon is holding its big AWS confab, Google is also announcing a move to raise its own enterprise game with Google Cloud. Today the company announced that it is acquiring Actifio, a data management company that helps companies with data continuity to be better prepared in the event of a security breach or other need for disaster recovery. The deal squares Google up as a competitor against the likes of Rubrik, another big player in data continuity.

The terms of the deal were not disclosed in the announcement; we’re looking and will update as we learn more. Notably, when the company was valued at over $1 billion in a funding round back in 2014, it had said it was preparing for an IPO (which never happened). PitchBook data estimated its value at $1.3 billion in 2018, but earlier this year it appeared to be raising money at about a 60% discount to its recent valuation, according to data provided to us by Prime Unicorn Index.

The company was also involved in a patent infringement suit against Rubrik, which it also filed earlier this year.

It had raised around $461 million, with investors including Andreessen Horowitz, TCV, Tiger, 83 North, and more.

With Actifio, Google is moving into what is one of the key investment areas for enterprises in recent years. The growth of increasingly sophisticated security breaches, coupled with stronger data protection regulation, has given a new priority to the task of holding and using business data more responsibly, and business continuity is a cornerstone of that.

Google describes the startup as as a “leader in backup and disaster recovery” providing virtual copies of data that can be managed and updated for storage, testing, and more. The fact that it covers data in a number of environments — including SAP HANA, Oracle, Microsoft SQL Server, PostgreSQL, and MySQL, virtual machines (VMs) in VMware, Hyper-V, physical servers, and of course Google Compute Engine — means that it also gives Google a strong play to work with companies in hybrid and multi-vendor environments rather than just all-Google shops.

“We know that customers have many options when it comes to cloud solutions, including backup and DR, and the acquisition of Actifio will help us to better serve enterprises as they deploy and manage business-critical workloads, including in hybrid scenarios,” writes Brad Calder, VP, engineering, in the blog post. :In addition, we are committed to supporting our backup and DR technology and channel partner ecosystem, providing customers with a variety of options so they can choose the solution that best fits their needs.”

The company will join Google Cloud.

“We’re excited to join Google Cloud and build on the success we’ve had as partners over the past four years,” said Ash Ashutosh, CEO at Actifio, in a statement. “Backup and recovery is essential to enterprise cloud adoption and, together with Google Cloud, we are well-positioned to serve the needs of data-driven customers across industries.”

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Jitsu nabs $2M seed to build open-source data integration platform

Jitsu, a graduate of the Y Combinator Summer 2020 cohort, is developing an open-source data integration platform that helps developers send data to a data warehouse. Today, the startup announced a $2 million seed investment.

Costanoa Ventures led the round with participation from Y Combintaor, The House Fund and SignalFire.

In addition to the open-source version of the software, the company has developed a hosted version that companies can pay to use, which shares the same name as the company. Peter Wysinski, Jitsu’s co-founder and CEO, says a good way to think about his company is an open-source Segment, the customer data integration company that was recently sold to Twilio for $3.2 billion.

But, he says, it goes beyond what Segment provides by allowing you to move all kinds of data, whether customer data, connected device data or other types. “If you look at the space in general, companies want more granularity. So let’s say for example, a couple years ago you wanted to sync just your transactions from QuickBooks to your data warehouse, now you want to capture every single sale at the point of sale. What Jitsu lets you do is capture essentially all of those events, all of those streams, and send them to your data warehouse,” Wysinski explained.

Among the data warehouses it currently supports are Amazon Redshift, Google BigQuery, PostGres and Snowflake.

The founders built the open-source project called EventNative to help solve problems they themselves were having moving data around at their previous jobs. After putting the open-source version on GitHub a few months ago, they quickly attained 1,000 stars, proving that they had delivered something that solved a common problem for data teams. They then built the hosted version, Jitsu, which went live a couple of weeks ago.

For now, the company is just the two co-founders, Wysinski and CTO Vladimir Klimontovich and couple of contract engineers, but they intend to do some preliminary hiring over the next year to grow the company, most likely adding engineers. As they begin to build out the startup, Wysinski says that being open source will help drive diversity and inclusion in their hiring.

“The goal is essentially to go after that open-source community and hire people from anywhere because engineers aren’t just […] one color or one race, they’re everywhere, and being open source, and especially being in a remote world, makes it so, so much simpler [to build a diverse workforce], and a lot of companies I feel are going down that road,” he said.

He says along that line, the plan is to be a fully remote company, even after the pandemic ends, as they hire from anywhere. The goal is to have quarterly offsite meetings to check in with employees, but do the majority of the work remotely.

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Jio Platforms backs SF-based AR gaming startup Krikey

Jio Platforms, the biggest telecom operator in India and which has raised over $20 billion from Facebook, Google and other high-profile investors this year, is leading a financing round of a San Francisco-based startup that develops augmented reality mobile games.

Jio has led the Series A fundraise of Krikey, founded by sisters Jhanvi and Ketaki Shriram, the Indian firm said on Wednesday. They did not disclose the size of Krikey’s Series A round, but Jio said Krikey has raised $22 million to date.

Krikey has previously not disclosed any financing rounds, according to their listings on Crunchbase, CBInsights and Tracxn. Jio also did not share who else participated in Krikey’s new round.

As part of the announcement, Krikey has launched Yaatra, a new AR game that invites users to step in an action-adventure story to defeat a monster army. “Using weapons such as the bow and arrow, chakra, lightning and fire bolts, players can battle through different levels of combat and puzzle games,” Krikey said.

Jio subscribers in India will get exclusive access to a range of features in Krikey, available on Android and iOS, including a 3D avatar, and entry to some game levels and weapons. Jio said Yaatra game would also be made available to JioPhone feature-phone users.

Krikey has developed two additional games, including Gorillas, a game the startup developed in partnership with Ellen DeGeneres’s wildlife foundation.

“We believe AR has a huge potential in not just gaming but in many other industries to disrupt the way people interact with the world around them. We are very excited to use the phone as the window back into the natural world and hope that people’s experiences in empathising with birds and guerrillas and different ecosystems will encourage them to start to take real-world conservation behaviour changes,” said Jhanvi in an interview with Cheddar last year.

“Our vision with Krikey is to bring together inspiration and reality in an immersive way. With augmented reality, we are able to bring fantasy worlds into your home, straight through the window of your mobile phone,” said Jhanvi and Ketaki Shriram in a joint statement today. They have previously participated in Apple’s female entrepreneur camp.

In a statement, Akash Ambani, director of Jio, said, “Krikey will inspire a generation of Indians to embrace Augmented Reality. Our vision is to bring the best experiences from across the world to India and the introduction of Yaatra is a step in that direction. Augmented Reality gaming takes the user into a world of its own, and we invite every Jio and non-Jio user to experience AR through Yaatra.”

Jio has previously acquired music streaming service Saavn (which has since been rebranded to JioSaavn), and Haptik, a startup that develops conversational platforms and virtual assistants.

We have reached out to Jio and Krikey for more details.

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Google launches Android Enterprise Essentials, a mobile device management service for small businesses

Google today introduced a new mobile management and security solution, Android Enterprise Essentials, which, despite its name, is actually aimed at small to medium-sized businesses. The company explains this solution leverages Google’s experience in building Android Enterprise device management and security tools for larger organizations in order to come up with a simpler solution for those businesses with smaller budgets.

The new service includes the basics in mobile device management, with features that allow smaller businesses to require their employees to use a lock screen and encryption to protect company data. It also prevents users from installing apps outside the Google Play Store via the Google Play Protect service, and allows businesses to remotely wipe all the company data from phones that are lost or stolen.

As Google explains, smaller companies often handle customer data on mobile devices, but many of today’s remote device management solutions are too complex for small business owners, and are often complicated to get up-and-running.

Android Enterprise Essentials attempts to make the overall setup process easier by eliminating the need to manually activate each device. And because the security policies are applied remotely, there’s nothing the employees themselves have to configure on their own phones. Instead, businesses that want to use the new solution will just buy Android devices from a reseller to hand out or ship to employees with policies already in place.

Though primarily aimed at smaller companies, Google notes the solution may work for select larger organizations that want to extend some basic protections to devices that don’t require more advanced management solutions. The new service can also help companies get started with securing their mobile device inventory, before they move up to more sophisticated solutions over time, including those from third-party vendors.

The company has been working to better position Android devices for use in workplace over the past several years, with programs like Android for Work, Android Enterprise Recommended, partnerships focused on ridding the Play Store of malware, advanced device protections for high-risk users, endpoint management solutions, and more.

Google says it will roll out Android Enterprise Essentials initially with distributors Synnex in the U.S. and Tech Data in the U.K. In the future, it will make the service available through additional resellers as it takes the solution global in early 2021. Google will also host an online launch event and demo in January for interested customers.

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YC-backed BuildBuddy raises $3.15M to help developers build software more quickly

BuildBuddy, whose software helps developers compile and test code quickly using a blend of open-source technology and proprietary tools, announced a funding round today worth $3.15 million. 

The company was part of the Winter 2020 Y Combinator batch, which saw its traditional demo day in March turned into an all-virtual affair. The startups from the cohort then had to raise capital as the public markets crashed around them and fear overtook the startup investing world.

BuildBuddy’s funding round makes it clear that choppy market conditions and a move away from in-person demos did not fully dampen investor interest in YC’s March batch of startups, though it’s far too soon to tell if the group will perform as well as others, given how long it takes for startup winners to mature into exits.

Let’s talk code

BuildBuddy has foundations in how Google builds software. To get under the skin of what it does, I got ahold of co-founder Siggi Simonarson, who worked at the Mountain View-based search giant for a little over a half decade.

During that time he became accustomed to building software in the Google style, namely using its internal tool called Blaze to compile his code. It’s core to how developers at Google work, Simonarson told TechCrunch. “You write some code,” he added, “you run Blaze build; you write some code, you run Blaze test.”

What sets Blaze apart from other developer tools is that “opposed to your traditional language-specific build tools,” Simonarson said, it’s code agnostic, so you can use it to “build across [any] programming language.”

Google open-sourced the core of Blaze, which was named Bazel, an anagram of the original name.

So what does BuildBuddy do? In product terms, it’s building the pieces of Blaze that Google engineers have access to inside the company, for other developers using Bazel in their own work. In business terms, BuildBuddy wants to offer its service to individual developers for free, and charge companies that use its product.

Simonarson and his co-founder Tyler Williams started small, building a “results UI” tool that they shared with a Bazel user group. The members of that group picked up the tool, rapidly bringing it inside a number of sizable companies.

This origin story underlines something that BuildBuddy has that early-stage startups often lack, namely demonstrable enterprise market appetite. Lots of big companies use Bazel to help create software, and BuildBuddy found its way into a few of them early in its life.

Simply building a useful tool for a popular open-source project is no guarantee of success, however. Happily for BuildBuddy, early users helped it set direction for its product development, meaning that over the summer the startup added the features that its current users most wanted. 

Simonarson explained that after BuildBuddy was initially used by external developers, they demanded additional tools, like authentication. In the words of the co-founder, the response from the startup was “great!” The same went for a request for dashboarding, and other features.

Even better for the YC graduate, some of the features requested were the sort that it intends to charge for. That brings us back to money and the round itself.

Money

BuildBuddy closed its round in May. But like with most venture capital tales, it’s not a simple story.

According to Simonarson, his startup started raising the round during one of those awful early-COVID days when the stock market dropped by double-digit percentage points in a single trading session. 

BuildBuddy’s goal was to raise $1.5 million. Simonarson was worried at the time, telling TechCrunch that it was his first time fundraising, and that he wasn’t sure if his startup was going to “raise anything at all” in that climate. 

But the nascent company secured its first $100,000 check. And then a $300,000 check, over time managing to fill out its round.

So what happened that got the company from $1.5 million to just over $3 million? The investor that put in $300,000 wanted to put in another $2 million. The company talked them down to $1.5 million at a higher cap (BuildBuddy raised its round using a SAFE), and the deal was done at those terms.

The startup initially didn’t want to raise the extra cash, but Simonarson told TechCrunch that at the time it was not clear where the fundraising environment was heading; BuildBuddy raised back when startup layoffs were a leading story, and a return to high-cadence VC rounds was months away. 

So BuildBuddy wound up securing $3.15 million to support a current headcount of four. It intends to hire, naturally, lower its comically long runway and keep building out its Bazel-focused service.

Picking a few names from the investor spreadsheet that BuildBuddy sent over — points for completeness to the startup — Y Combinator, Addition, Scribble and Village Global, among others put capital into the round.

Dev tools are hot at the moment. Given that, as soon as BuildBuddy’s ARR starts to get moving, I expect we’ll hear from them again.

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This Week in Apps: Snapchat clones TikTok, India bans 43 Chinese apps, more data on App Store commission changes

Welcome back to This Week in Apps, the TechCrunch series that recaps the latest in mobile OS news, mobile applications, and the overall app economy.

The app industry is as hot as ever, with a record 204 billion downloads and $120 billion in consumer spending in 2019. People now spend three hours and 40 minutes per day using apps, rivaling TV. Apps aren’t just a way to pass idle hours — they’re also a big business. In 2019, mobile-first companies had a combined $544 billion valuation, 6.5x higher than those without a mobile focus.

This week, we’re digging into more data about how the App Store commission changes will impact developers, as well as other top stories, like Snapchat’s new Spotlight feed and India’s move to ban more Chinese apps from the country, among other things.

We also have our weekly round-up of news about platforms, services, privacy, trends, and other headlines.

Top Stories

More on App Store Commissions

Last week, App Annie confirmed to TechCrunch around 98% of all iOS developers in 2019 (meaning, unique publisher accounts) fell under the $1 million annual consumer spend threshold that will now move App Store commissions from a reduced 15% to the standard 30%. The firm also found that only 0.5% of developers were making between $800K and $1M; only 1% were in $500K-$800K range; and 87.7% made less than $100K.

This week, Appfigures has compiled its own data on how Apple’s changes to App Store commissions will impact the app developer community.

According to its findings, of the 2M published apps on the App Store, 376K apps are a paid download, have in-app purchases, or monetize with subscriptions. Those 376K apps are operated by a smaller group of 124.5K developers. Of those developers, only a little under 2% earned more than $1M in 2019. This confirms App Annie’s estimate that 98% of all developers earned under the $1M threshold.

Image Credits: Appfigures

The firm also took a look at companies above the $1M mark, and found that around 53% were games, led by King (of the Candy Crush titles). After a large gap, the next largest categories in 2019 were Health & Fitness, Social Networking, Entertainment, then Photo & Video.

 

Of the developers making over $1M, the largest percentage — 39% — made between $1M and $2.5M in 2019.

Image Credits: Appfigures

The smallest group (1.5%) of developers making more than $1M is the group making more than $150M. These accounted for 29% of the “over $1M” crowd’s total revenue. And those making between $50M and $150M accounted for 24% of the revenue.

Image Credits: Appfigures

AppFigures also found that of those making less than $1M, most (>97%) fell into the sub $250K category. Some developes were worried about the way Apple’s commission change system was implemented — that is, it immediately upon hitting $1M and only annual reassessments. But there are so few developers operating in the “danger zone” (being near the threshold), this doesn’t seem like a significant problem. Read More.

Snapchat takes on TikTok

After taking on TikTok  with music-powered features last month, Snapchat this week launched a dedicated place within its app where users can watch short, entertaining videos in a vertically scrollable, TikTok-like feed. This new feature, called Spotlight, will showcase the community’s creative efforts, including the videos now backed by music, as well as other Snaps users may find interesting. Snapchat says its algorithms will work to surface the most engaging Snaps to display to each user on a personalized basis. Read More

India bans more Chinese apps

India, which has already banned at least 220 apps with links to China in recent months, said on Tuesday it was banning an additional 43 Chinese apps, again citing cybersecurity concerns. Newly banned apps include short video service Snack Video, e-commerce app AliExpress, delivery app Lalamove, shopping app Taobao Live, business card reader CamCard, and others. There are now no Chinese apps in the top 500 most-used apps in India, as a result. Read More.

Weekly News

Platforms

  • Apple’s App Store Connect will now require an Apple ID with 2-step verification enabled.
  • Apple announces holiday schedule for App Store Connect. New apps and app updates won’t be accepted Dec. 23-27 (Pacific Time).
  • SKAdNetwork 2.0 adds Source App ID and Conversion Value. The former lets networks identify which app initiated a download from the App Store and the latter lets them know whether users who installed an app through a campaign performed an action in the app, like signing up for a trial or completing a purchase.
  • Apple rounded up developer praise for its App Store commission change. Lending their names to Apple’s list: Little 10 Robot (Tots Letters and Numbers), Broadstreet (Brief), Foundermark (Friended), Shine, Lifesum, Med ART Studios (Sprout Fertility Tracker), RevenueCat, OK Play, SignEasy, Jump Rope, Wine Spectator, Apollo for Reddit, SwingVision Tennis, Cinémoi.

Services

  • Fortnite adds a $12/mo subscription offering a full season battle pass, 1,000 monthly bucks and a Crew Pack featuring an exclusive outfit bundle. More money for Apple to miss out on, I guess.
  • 14 U.S. states plus Washington D.C. have now adopted COVID-19 contact tracing apps. CA and other states may release apps soon. Few in the U.S. have downloaded the apps, however, which limits their usefulness. 
  • Samsung’s TV Plus streaming TV service comes to more Galaxy phones

Security & Privacy

  • Apple’s senior director of global privacy, Jane Horvath, in a letter to the Ranking Digital Rights organization, confirms App Tracking Transparency feature will arrive in 2021. The feature will allow users to disable tracking between apps. The letter also slams Facebook for collecting “as much data as possible” on users.
  • Baidu’s apps banned from Google Play, Baidu Maps and the Baidu App, were leaking sensitive user data, researchers said. The apps had 6M U.S. users and millions more worldwide.

Apps in the News

Trends

Image Credits: Sensor Tower

  • U.S. Brick-and-mortar retail apps saw 27% growth in first three quarters of 2020, or nearly double the growth of online retailer apps (14%), as measured by new installs. Top apps included Walmart, Target, Sam’s Club, Nike, Walgreens, and The Home Depot.
  • App Annie forecast estimates shoppers will spend over 110M hours in (Android) mobile shopping apps this holiday season.
  • PayPal and Square’s Cash app have scored 100% of the newly-issued supply of bitcoins, report says.
  • All social media companies now look alike, Axois argues, citing Twitter’s Fleets and Snap’s TikTok-like feature as recent examples.

Funding and M&A

  • CoStar Group, a provider of commercial real estate info and analytics, acquires Homesnap’s platform and app for $250M to move into the residential real estate market.
  • Remote work app Friday raises $2.1M seed led by Bessemer Venture Partners
  • Stories-style Q&A app F3 raises $3.9M. The team previously founded Ask.fm.
  • Edtech company Kahoot acquires Drops, a startup whose apps help people learn languages using games, for $50M.
  • Mobile banking app Current raises $131M Series C, led by Tiger Global Management.
  • Square buys Credit Karma’s tax unit, Credit Karma Tax, for $50M in cash.

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Google Stadia and GeForce Now are both coming to iOS as web apps

Google and Nvidia both had some news about their respective cloud gaming service today. Let’s start with Nvidia. GeForce Now is now available on the iPhone and the iPad as a web app. The company says it’s a beta for now, but you can start using it by heading over to play.geforcenow.com on your iOS device.

GeForce Now is a cloud gaming service that works with your own game library. You can connect to your Steam, Epic and Ubisoft Connect accounts and play games you’ve already purchased on those third-party platforms — GOG support is coming soon. GeForce Now is also available on macOS, Android and Windows.

Game publishers have to opt in to appear on GeForce Now, which means that you won’t find your entire Steam library on the service. Still, the list is already quite long.

Right now, it costs $5 per month to access the Founders edition, which lets you play whenever you want and for as long as you want. It’s an introductory price, which means that Nvidia could raise prices in the future.

You can also try the service with a free account. You’re limited to one-hour sessions and less powerful hardware. There are also few slots. For instance, you have to wait 11 minutes to launch a game with a free account right now.

Once you add the web app to your iOS home screen, you can launch the service in full screen without the interface of Safari. You can connect a Bluetooth controller. Unfortunately, you can’t use a keyboard and a mouse.

The company says it is actively working with Epic Games on a touch-friendly version of Fortnite so that iOS players can play the game again. It could definitely boost usage on the service.

As for Google, the company issued an update 12 months after the launch of Stadia. Unlike GeForce Now, Stadia works more like a console. You have to buy games for the platform specifically. There are a hundred games on the platform including some games that you get with an optional Stadia Pro subscription.

The company says that iOS testing should start in the coming weeks. “This will be the first phase of our iOS progressive web application. As we test performance and add more features, your feedback will help us improve the Stadia experience for everyone. You can expect this feature to begin rolling out several weeks from now,” the company wrote.

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AI-tool maker Seldon raises £7.1M Series A from AlbionVC and Cambridge Innovation Capital

Seldon is a U.K. startup that specializes in the rarified world of development tools to optimize machine learning. What does this mean? Well, dear reader, it means that the “AI” that companies are so fond of trumpeting does actually end up working.

It has now raised a £7.1 million Series A round co-led by AlbionVC and Cambridge Innovation Capital . The round also includes significant participation from existing investors Amadeus Capital Partners and Global Brain, with follow-on investment from other existing shareholders. The £7.1 million funding will be used to accelerate R&D and drive commercial expansion, take Seldon Deploy — a new enterprise solution — to market and double the size of the team over the next 18 months.

More accurately, Seldon is a cloud-agnostic machine learning (ML) deployment specialist which works in partnership with industry leaders such as Google, Red Hat, IBM and Amazon Web Services.

Key to its success is that its open-source project Seldon Core has more than 700,000 models deployed to date, drastically reducing friction for users deploying ML models. The startup says its customers are getting productivity gains of as much as 92% as a result of utilizing Seldon’s product portfolio.

Alex Housley, CEO and founder of Seldon speaking to TechCrunch explained that companies are using machine learning across thousands of use cases today, “but the model actually only generates real value when it’s actually running inside a real-world application.”

“So what we’ve seen emerge over these last few years are companies that specialize in specific parts of the machine learning pipeline, such as training version control features. And in our case we’re focusing on deployment. So what this means is that organizations can now build a fully bespoke AI platform that suits their needs, so they can gain a competitive advantage,” he said.

In addition, he said Seldon’s open-source model means that companies are not locked-in: “They want to avoid locking as well they want to use tools from various different vendors. So this kind of intersection between machine learning, DevOps and cloud-native tooling is really accelerating a lot of innovation across enterprise and also within startups and growth-stage companies.”

Nadine Torbey, an investor at AlbionVC, added: “Seldon is at the forefront of the next wave of tech innovation, and the leadership team are true visionaries. Seldon has been able to build an impressive open-source community and add immediate productivity value to some of the world’s leading companies.”

Vin Lingathoti, partner at Cambridge Innovation Capital, said: “Machine learning has rapidly shifted from a nice-to-have to a must-have for enterprises across all industries. Seldon’s open-source platform operationalizes ML model development and accelerates the time-to-market by eliminating the pain points involved in developing, deploying and monitoring machine learning models at scale.”

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