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Google announces EPYC-based Tau virtual machines for Cloud
Google this morning announced the launch of Tau, a new family of virtual machines built on AMD’s third-gen EPYC processor. According to the company, the new x86-compatible system offers a 42% price-performance boost over standard VMs. Google notably first started utilizing AMD EPYC processors for Cloud back in 2017, while Amazon Cloud’s offerings date back to 2018.
Google claims the Tau family “leapfrogs” existing cloud VMs. The systems come in a variety of configurations, ranging up to 60vCPUs per VM, and 4GB of memory per vCPU. Networking bandwidth goes up to 32 Gbps, and they can be coupled with a variety of different network attached storage.
“Customers across every industry are dealing with more demanding and data-intensive workloads and looking for strategic ways to speed up performance and reduce costs,” Google Cloud CEO Thomas Kurian said in a press release. “Our work with key strategic partners like AMD has allowed us to broaden our offerings and deliver customers the best price performance for compute-heavy, business-critical applications– all on the cleanest cloud in the industry.”
Image Credits: Google
Google has already signed up some high-profile customers for an early trial, including Twitter, Snap and DoIT.
“High performance at the right price point is a critical consideration as we work to serve the global public conversation,” Twitter Platform Lead Nick Tornow said in a blog post. “We are excited by initial tests that show potential for double digit performance improvement. We are collaborating with Google Cloud to more deeply evaluate benefits on price and performance for specific compute workloads that we can realize through use of the new Tau VM family.”
Image Credits: Google
The Tau VMs will be arriving for Google Cloud in Q3 of this year. The company has already opened the system up to clients for pre-registration. Pricing is dependent on the configuration. For example, a 32vCPU VM sporting 128GB RAM will run around $1.35 an hour.
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Google’s Anthos multicloud platform gets improved logging, Windows container support and more
Google today announced a sizable update to its Anthos multicloud platform that lets you build, deploy and manage containerized applications anywhere, including on Amazon’s AWS and (in preview) on Microsoft Azure.
Version 1.7 includes new features like improved metrics and logging for Anthos on AWS, a new Connect gateway to interact with any cluster right from Google Cloud and a preview of Google’s managed control plane for Anthos Service Mesh. Other new features include Windows container support for environments that use VMware’s vSphere platform and new tools for developers to make it easier for them to deploy their applications to any Anthos cluster.
Today’s update comes almost exactly two years after Google CEO Sundar Pichai originally announced Anthos at its Cloud Next event in 2019 (before that, Google called this project the “Google Cloud Services Platform,” which launched three years ago). Hybrid and multicloud, it’s fair to say, takes a key role in the Google Cloud roadmap — and maybe more so for Google than for any of its competitors. Recently, Google brought on industry veteran Jeff Reed to become the VP of Product Management in charge of Anthos.
Reed told me that he believes that there are a lot of factors right now that are putting Anthos in a good position. “The wind is at our back. We bet on Kubernetes, bet on containers — those were good decisions,” he said. Increasingly, customers are also now scaling out their use of Kubernetes and have to figure out how to best scale out their clusters and deploy them in different environments — and to do so, they need a consistent platform across these environments. He also noted that when it comes to bringing on new Anthos customers, it’s really those factors that determine whether a company will look into Anthos or not.
He acknowledged that there are other players in this market, but he argues that Google Cloud’s take on this is also quite different. “I think we’re pretty unique in the sense that we’re from the cloud, cloud-native is our core approach,” he said. “A lot of what we talk about in [Anthos] 1.7 is about how we leverage the power of the cloud and use what we call “an anchor in the cloud” to make your life much easier. We’re more like a cloud vendor there, but because we support on-prem, we see some of those other folks.” Those other folks being IBM/Red Hat’s OpenShift and VMware’s Tanzu, for example.
The addition of support for Windows containers in vSphere environments also points to the fact that a lot of Anthos customers are classical enterprises that are trying to modernize their infrastructure, yet still rely on a lot of legacy applications that they are now trying to bring to the cloud.
Looking ahead, one thing we’ll likely see is more integrations with a wider range of Google Cloud products into Anthos. And indeed, as Reed noted, inside of Google Cloud, more teams are now building their products on top of Anthos themselves. In turn, that then makes it easier to bring those services to an Anthos-managed environment anywhere. One of the first of these internal services that run on top of Anthos is Apigee. “Your Apigee deployment essentially has Anthos underneath the covers. So Apigee gets all the benefits of a container environment, scalability and all those pieces — and we’ve made it really simple for that whole environment to run kind of as a stack,” he said.
I guess we can expect to hear more about this in the near future — or at Google Cloud Next 2021.
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Google Cloud joins the FinOps Foundation
Google Cloud today announced that it is joining the FinOps Foundation as a Premier Member.
The FinOps Foundation is a relatively new open-source foundation, hosted by the Linux Foundation, that launched last year. It aims to bring together companies in the “cloud financial management” space to establish best practices and standards. As the term implies, “cloud financial management” is about the tools and practices that help businesses manage and budget their cloud spend. There’s a reason, after all, that there are a number of successful startups that do nothing else but help businesses optimize their cloud spend (and ideally lower it).
Maybe it’s no surprise that the FinOps Foundation was born out of Cloudability’s quarterly Customer Advisory Board meetings. Until now, CloudHealth by VMware was the Foundation’s only Premiere Member among its vendor members. Other members include Cloudability, Densify, Kubecost and SoftwareOne. With Google Cloud, the Foundation has now signed up its first major cloud provider.
“FinOps best practices are essential for companies to monitor, analyze and optimize cloud spend across tens to hundreds of projects that are critical to their business success,” said Yanbing Li, vice president of Engineering and Product at Google Cloud. “More visibility, efficiency and tools will enable our customers to improve their cloud deployments and drive greater business value. We are excited to join FinOps Foundation, and together with like-minded organizations, we will shepherd behavioral change throughout the industry.”
Google Cloud has already committed to sending members to some of the Foundation’s various Special Interest Groups (SIGs) and Working Groups to “help drive open-source standards for cloud financial management.”
“The practitioners in the FinOps Foundation greatly benefit when market leaders like Google Cloud invest resources and align their product offerings to FinOps principles and standards,” said J.R. Storment, executive director of the FinOps Foundation. “We are thrilled to see Google Cloud increase its commitment to the FinOps Foundation, joining VMware as the second of three dedicated Premier Member Technical Advisory Council seats.”
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Google Cloud launches a new support option for mission critical workloads
Google Cloud today announced the launch of a new support option for its Premium Support customers that run mission-critical services on its platform. The new service, imaginatively dubbed Mission Critical Services (MCS), brings Google’s own experience with Site Reliability Engineering to its customers. This is not Google completely taking over the management of these services, though. Instead, the company describes it as a “consultative offering in which we partner with you on a journey toward readiness.”
Initially, Google will work with its customers to improve — or develop — the architecture of their apps and help them instrument the right monitoring systems and controls, as well as help them set and raise their service-level objectives (a key feature in the Site Reliability Engineering philosophy).
Later, Google will also provide ongoing check-ins with its engineers and walk customers through tune-ups architecture reviews. “Our highest tier of engineers will have deep familiarity with your workloads, allowing us to monitor, prevent, and mitigate impacts quickly, delivering the fastest response in the industry. For example, if you have any issues–24-hours-a-day, seven-days-a-week–we’ll spin up a live war room with our experts within five minutes,” Google Cloud’s VP for Customer Experience, John Jester, explains in today’s announcement.
This new offering is another example of how Google Cloud is trying to differentiate itself from the rest of the large cloud providers. Its emphasis today is on providing the high-touch service experiences that were long missing from its platform, with a clear emphasis on the needs of large enterprise customers. That’s what Thomas Kurian promised to do when he became the organization’s CEO and he’s clearly following through.
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Google Cloud launches Apigee X, the next generation of its API management platform
Google today announced the launch of Apigee X, the next major release of the Apgiee API management platform it acquired back in 2016.
“If you look at what’s happening — especially after the pandemic started in March last year — the volume of digital activities has gone up in every kind of industry, all kinds of use cases are coming up. And one of the things we see is the need for a really high-performance, reliable, global digital transformation platform,” Amit Zavery, Google Cloud’s head of platform, told me.
He noted that the number of API calls has gone up 47% from last year and that the platform now handles about 2.2 trillion API calls per year.
At the core of the updates are deeper integrations with Google Cloud’s AI, security and networking tools. In practice, this means Apigee users can now deploy their APIs across 24 Google Cloud regions, for example, and use Google’s caching services in more than 100 edge locations.
Image Credits: Google
In addition, Apigee X now integrates with Google’s Cloud Armor firewall and its Cloud Identity Access Management platform. This also means that Apigee users won’t have to use third-party tools for their firewall and identity management needs.
“We do a lot of AI/ML-based anomaly detection and operations management,” Zavery explained. “We can predict any kind of malicious intent or any other things which might happen to those API calls or your traffic by embedding a lot of those insights into our API platform. I think [that] is a big improvement, as well as new features, especially in operations management, security management, vulnerability management and making those a core capability so that as a business, you don’t have to worry about all these things. It comes with the core capabilities and that is really where the front doors of digital front-ends can shine and customers can focus on that.”
The platform now also makes better use of Google’s AI capabilities to help users identify anomalies or predict traffic for peak seasons. The idea here is to help customers automate a lot of the standards automation tasks and, of course, improve security at the same time.
As Zavery stressed, API management is now about more than just managing traffic between applications. But more than just helping customers manage their digital transformation projects, the Apigee team is now thinking about what it calls “digital excellence.” “That’s how we’re thinking of the journey for customers moving from not just ‘hey, I can have a front end,’ but what about all the excellent things you want to do and how we can do that,” Zavery said.
“During these uncertain times, organizations worldwide are doubling-down on their API strategies to operate anywhere, automate processes, and deliver new digital experiences quickly and securely,” said James Fairweather, chief innovation officer at Pitney Bowes. “By powering APIs with new capabilities like reCAPTCHA Enterprise, Cloud Armor (WAF), and Cloud CDN, Apigee X makes it easy for enterprises like us to scale digital initiatives, and deliver innovative experiences to our customers, employees and partners.”
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Supabase raises $6M for its open-source Firebase alternative
Supabase, a YC-incubated startup that offers developers an open-source alternative to Google’s Firebase and similar platforms, today announced that it has raised a $6 million funding round led by Coatue, with participation from YC, Mozilla and a group of about 20 angel investors.
Currently, Supabase includes support for PostgreSQL databases and authentication tools, with a storage and serverless solution coming soon. It currently provides all the usual tools for working with databases — and listening to database changes — as well as a web-based UI for managing them. The team is quick to note that while the comparison with Google’s Firebase is inevitable, it is not meant to be a 1-to-1 replacement for it. And unlike Firebase, which uses a NoSQL database, Supabase is using PostgreSQL.
Indeed, the team relies heavily on existing open-source projects and contributes to them where it can. One of Supabase’s full-time employees maintains the PostgREST tool for building APIs on top of the database, for example.
“We’re not trying to build another system,” Supabase co-founder and CEO Paul Copplestone told me. “We just believe that already there are well-trusted, scalable enterprise open-source products out there and they just don’t have this usability component. So actually right now, Supabase is an amalgamation of six tools, soon to be seven. Some of them we built ourselves. If we go to market and can’t find anything that we think is going to be scalable — or really solve the problems — then we’ll build it and we’ll open-source it. But otherwise, we’ll use existing tools.”
Image Credits: Supabase
The traditional route to market for open-source tools is to create a tool and then launch a hosted version — maybe with some additional features — to monetize the work. Supabase took a slightly different route and launched a hosted version right away.
If somebody would want to host the service themselves, the code is available, but running your own PaaS is obviously a major challenge, but that’s also why the team went with this approach. What you get with Firebase, he noted, is that it’s a few clicks to set everything up. Supabase wanted to be able to offer the same kind of experience. “That’s one thing that self-hosting just cannot offer,” he said. “You can’t really get the same wow factor that you can if we offered a hosted platform where you literally [have] one click and then a couple of minutes later, you’ve got everything set up.”
In addition, he also noted that he wanted to make sure the company could support the growing stable of tools it was building and commercializing its tools based on its database services was the easiest way to do so.
Like other Y Combinator startups, Supabase closed its funding round after the accelerator’s demo day in August. The team had considered doing a SAFE round, but it found the right group of institutional investors that offered founder-friendly terms to go ahead with this institutional round instead.
“It’s going to cost us a lot to compete with the generous free tier that Firebase offers,” Copplestone said. “And it’s databases, right? So it’s not like you can just keep them stateless and shut them down if you’re not really using them. [This funding round] gives us a long, generous runway and more importantly, for the developers who come in and build on top of us, [they can] take as long as they want and then start monetizing later on themselves.“
The company plans to use the new funding to continue to invest in its various tools and hire to support its growth.
“Supabase’s value proposition of building in a weekend and scaling so quickly hit home immediately,” said Caryn Marooney, general partner at Coatue and Facebook’s former VP of Global Communications. “We are proud to work with this team, and we are excited by their laser focus on developers and their commitment to speed and reliability.”
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Google acquires Actifio to step into the area of data management and business continuity
In the same week that Amazon is holding its big AWS confab, Google is also announcing a move to raise its own enterprise game with Google Cloud. Today the company announced that it is acquiring Actifio, a data management company that helps companies with data continuity to be better prepared in the event of a security breach or other need for disaster recovery. The deal squares Google up as a competitor against the likes of Rubrik, another big player in data continuity.
The terms of the deal were not disclosed in the announcement; we’re looking and will update as we learn more. Notably, when the company was valued at over $1 billion in a funding round back in 2014, it had said it was preparing for an IPO (which never happened). PitchBook data estimated its value at $1.3 billion in 2018, but earlier this year it appeared to be raising money at about a 60% discount to its recent valuation, according to data provided to us by Prime Unicorn Index.
The company was also involved in a patent infringement suit against Rubrik, which it also filed earlier this year.
It had raised around $461 million, with investors including Andreessen Horowitz, TCV, Tiger, 83 North, and more.
With Actifio, Google is moving into what is one of the key investment areas for enterprises in recent years. The growth of increasingly sophisticated security breaches, coupled with stronger data protection regulation, has given a new priority to the task of holding and using business data more responsibly, and business continuity is a cornerstone of that.
Google describes the startup as as a “leader in backup and disaster recovery” providing virtual copies of data that can be managed and updated for storage, testing, and more. The fact that it covers data in a number of environments — including SAP HANA, Oracle, Microsoft SQL Server, PostgreSQL, and MySQL, virtual machines (VMs) in VMware, Hyper-V, physical servers, and of course Google Compute Engine — means that it also gives Google a strong play to work with companies in hybrid and multi-vendor environments rather than just all-Google shops.
“We know that customers have many options when it comes to cloud solutions, including backup and DR, and the acquisition of Actifio will help us to better serve enterprises as they deploy and manage business-critical workloads, including in hybrid scenarios,” writes Brad Calder, VP, engineering, in the blog post. :In addition, we are committed to supporting our backup and DR technology and channel partner ecosystem, providing customers with a variety of options so they can choose the solution that best fits their needs.”
The company will join Google Cloud.
“We’re excited to join Google Cloud and build on the success we’ve had as partners over the past four years,” said Ash Ashutosh, CEO at Actifio, in a statement. “Backup and recovery is essential to enterprise cloud adoption and, together with Google Cloud, we are well-positioned to serve the needs of data-driven customers across industries.”
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Google Cloud launches its Business Application Platform based on Apigee and AppSheet
Unlike some of its competitors, Google Cloud has recently started emphasizing how its large lineup of different services can be combined to solve common business problems. Instead of trying to sell individual services, Google is focusing on solutions and the latest effort here is what it calls its Business Application Platform, which combines the API management capabilities of Apigee with the no-code application development platform of AppSheet, which Google acquired earlier this year.
As part of this process, Google is also launching a number of new features for both services today. The company is launching the beta of a new API Gateway, built on top of the open-source Envoy project, for example. This is a fully managed service that is meant to make it easier for developers to secure and manage their API across Google’s cloud computing services and serverless offerings like Cloud Functions and Cloud Run. The new gateway, which has been in alpha for a while now, offers all the standard features you’d expect, including authentication, key validation and rate limiting.
As for its low-code service AppSheet, the Google Cloud team is now making it easier to bring in data from third-party applications thanks to the general availability to Apigee as a data source for the service. AppSheet already supported standard sources like MySQL, Salesforce and G Suite, but this new feature adds a lot of flexibility to the service.
With more data comes more complexity, so AppSheet is also launching new tools for automating processes inside the service today, thanks to the early access launch of AppSheet Automation. Like the rest of AppSheet, the promise here is that developers won’t have to write any code. Instead, AppSheet Automation provides a visual interface, that, according to Google, “provides contextual suggestions based on natural language inputs.”
“We are confident the new category of business application platforms will help empower both technical and line of business developers with the core ability to create and extend applications, build and automate workflows, and connect and modernize applications,” Google notes in today’s announcement. And indeed, this looks like a smart way to combine the no-code environment of AppSheet with the power of Apigee .
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Google Cloud lets businesses create their own text-to-speech voices
Google launched a few updates to its Contact Center AI product today, but the most interesting one is probably the beta of its new Custom Voice service, which will let brands create their own text-to-speech voices to best represent their own brands.
Maybe your company has a well-known spokesperson for example, but it would be pretty arduous to have them record every sentence in an automated response system or bring them back to the studio whenever you launch a new product or procedure. With Custom Voice, businesses can bring in their voice talent to the studio and have them record a script provided by Google. The company will then take those recordings and train its speech models based on them.
As of now, this seems to be a somewhat manual task on Google’s side. Training and evaluating the model will take “several weeks,” the company says and Google itself will conduct its own tests of the trained model before sending it back to the business that commissioned the model. After that, the business must follow Google’s own testing process to evaluate the results and sign off on it.
For now, these custom voices are still in beta and only American English is supported so far.
It’s also worth noting that Google’s review process is meant to ensure that the result is aligned with its internal AI Principles, which it released back in 2018.
Like with similar projects, I would expect that this lengthy process of creating custom voices for these contact center solutions will become mainstream quickly. While it will just be a gimmick for some brands (remember those custom voices for stand-alone GPS systems back in the day?), it will allow the more forward-thinking brands to distinguish their own contact center experiences from those of the competition. Nobody likes calling customer support, but a more thoughtful experience that doesn’t make you think you’re talking to a random phone tree may just help alleviate some of the stress at least.
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Google Cloud Anthos update brings support for on-prem, bare metal
When Google announced Anthos last year at Google Cloud Next, it was a pretty big deal. Here was a cloud company releasing a product that purported to help you move your applications between cloud companies like AWS and Azure — GCP’s competitors — because it’s what customers demanded.
Google tapped into genuine anxiety that tech leaders at customer companies are having over vendor lock-in in the cloud. Back in the client-server days, most of these folks got locked into a tech stack where they were at the mercy of the vendor. It’s something companies desperately want to avoid this go-round.
With Anthos, Google claimed you could take an application, package it in a container and then move it freely between clouds without having to rewrite it for the underlying infrastructure. It was and remains a compelling idea.
This year, the company is updating the product to include a couple of specialty workloads that didn’t get into version 1.0 last year. For starters, many customers aren’t just multi-cloud, meaning they have workloads on various infrastructure cloud vendors, they are also hybrid. That means they still have workloads on-prem in their own data centers, as well as in the cloud, and Google wanted to provide a way to include these workloads in Anthos.
Pali Bhat, VP of product and design at Google Cloud, says they have heard customers still have plenty of applications on premises and they want a way to package them as containerized, cloud-native workloads.
“They do want to be able to bring all of the benefits of cloud to both their own data centers, but also to any cloud they choose to use. And what Anthos enables them to do is go on this journey of modernization and digital transformation and be able to take advantage of it by writing once and running it anywhere, and that’s a really cool vision,” Bhat said.
And while some companies have made the move from on prem to the cloud, they still want the comfort of working on bare metal where they are the only tenant. The cloud typically offers a multi-tenant environment where users share space on servers, but bare metal gives a customer the benefits of being in the cloud with the ability to control their own destiny as they do on prem.
Customers were asking for Anthos to support bare metal, and so Google gave the people what they wanted and are releasing a beta of Anthos for bare metal this week, which Bhat says provides the answer for companies looking to have the benefits of Anthos at the edge.
“[The bare metal support] lets customers run Anthos […] at edge locations without using any hypervisor. So this is a huge benefit for customers who are looking to minimize unnecessary overhead and unlock new use cases, especially both in the cloud and on the edge,” Bhat said.
Anthos is part of a broader cloud modernization platform that Google Cloud is offering customers that includes GKE (the Kubernetes engine), Cloud Functions (the serverless offering) and Cloud Run (container run time platform). Bhat says this set of products taps into a couple of trends they are seeing with customers. First of all, as we move deeper into the pandemic, companies are looking for ways to cut costs while making a faster push to the cloud. The second is taking advantage of that push by becoming more agile and innovative.
It seems to be working. Bhat reports that in Q2, the company has seen a lot of interest. “One of the things in Q2 of 2020 that we’ve seen is that just Q2, over 100,000 companies used our application modernization platform and services,” he said.
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