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Google Cloud makes strides but still has a long way to go
In earnings reported this week, Alphabet announced that Google Cloud generated a robust $2.61 billion for the quarter, a number that includes revenue from both Google Cloud Platform and G Suite.
That puts the division on a nice little run rate of $10.44 billion. It feels like a lot until you consider that Microsoft had a combined software and infrastructure cloud revenue run rate of $12.5 billion in its most recent report, while AWS reported almost $10 billion for the quarter. While Google is not even close to these rivals, it’s picking up some much-needed steam.
As Holger Mueller, an analyst at Constellation Research, points out, crossing the $10 billion run rate mark is a rite of passage. “Ten billion dollars is the new mark for IaaS players, effectively the unicorn rating for them. And revenue/size matter, as the cloud business is an economies of scale business,” Mueller told TechCrunch.
More enterprise, please
When Thomas Kurian came on board last year after more than two decades at Oracle to replace Diane Greene as head of Google Cloud, prevailing wisdom suggested that he was hired to help shift the division’s focus firmly to the enterprise. The move appears to be working.
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Google Cloud lands Lufthansa Group and Sabre as new customers
Google’s strategy for bringing new customers to its cloud is to focus on the enterprise and specific verticals like healthcare, energy, financial service and retail, among others. Its healthcare efforts recently experienced a bit of a setback, with Epic now telling its customers that it is not moving forward with its plans to support Google Cloud, but in return, Google now got to announce two new customers in the travel business: Lufthansa Group, the world’s largest airline group by revenue, and Sabre, a company that provides backend services to airlines, hotels and travel aggregators.
For Sabre, Google Cloud is now the preferred cloud provider. Like a lot of companies in the travel (and especially the airline) industry, Sabre runs plenty of legacy systems and is currently in the process of modernizing its infrastructure. To do so, it has now entered a 10-year strategic partnership with Google “to improve operational agility while developing new services and creating a new marketplace for its airline, hospitality and travel agency customers.” The promise, here, too, is that these new technologies will allow the company to offer new travel tools for its customers.
When you hear about airline systems going down, it’s often Sabre’s fault, so just being able to avoid that would already bring a lot of value to its customers.
“At Google we build tools to help others, so a big part of our mission is helping other companies realize theirs. We’re so glad that Sabre has chosen to work with us to further their mission of building the future of travel,” said Google CEO Sundar Pichai . “Travelers seek convenience, choice and value. Our capabilities in AI and cloud computing will help Sabre deliver more of what consumers want.”
The same holds true for Google’s deal with Lufthansa Group, which includes German flag carrier Lufthansa itself, but also subsidiaries like Austrian, Swiss, Eurowings and Brussels Airlines, as well as a number of technical and logistics companies that provide services to various airlines.
“By combining Google Cloud’s technology with Lufthansa Group’s operational expertise, we are driving the digitization of our operation even further,” said Dr. Detlef Kayser, member of the executive board of the Lufthansa Group. “This will enable us to identify possible flight irregularities even earlier and implement countermeasures at an early stage.”
Lufthansa Group has selected Google as a strategic partner to “optimized its operations performance.” A team from Google will work directly with Lufthansa to bring this project to life. The idea here is to use Google Cloud to build tools that help the company run its operations as smoothly as possible and to provide recommendations when things go awry due to bad weather, airspace congestion or a strike (which seems to happen rather regularly at Lufthansa these days).
Delta recently launched a similar platform to help its employees.
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Google brings IBM Power Systems to its cloud
As Google Cloud looks to convince more enterprises to move to its platform, it needs to be able to give businesses an onramp for their existing legacy infrastructure and workloads that they can’t easily replace or move to the cloud. A lot of those workloads run on IBM Power Systems with their Power processors, and, until now, IBM was essentially the only vendor that offered cloud-based Power systems. Now, however, Google is also getting into this game by partnering with IBM to launch IBM Power Systems on Google Cloud.
“Enterprises looking to the cloud to modernize their existing infrastructure and streamline their business processes have many options,” writes Kevin Ichhpurani, Google Cloud’s corporate VP for its global ecosystem, in today’s announcement. “At one end of the spectrum, some organizations are re-platforming entire legacy systems to adopt the cloud. Many others, however, want to continue leveraging their existing infrastructure while still benefiting from the cloud’s flexible consumption model, scalability, and new advancements in areas like artificial intelligence, machine learning, and analytics.”
Power Systems support obviously fits in well here, given that many companies use them for mission-critical workloads based on SAP and Oracle applications and databases. With this, they can take those workloads and slowly move them to the cloud, without having to re-engineer their applications and infrastructure. Power Systems on Google Cloud is obviously integrated with Google’s services and billing tools.
This is very much an enterprise offering, without a published pricing sheet. Chances are, given the cost of a Power-based server, you’re not looking at a bargain, per-minute price here.
Because IBM has its own cloud offering, it’s a bit odd to see it work with Google to bring its servers to a competing cloud — though it surely wants to sell more Power servers. The move makes perfect sense for Google Cloud, though, which is on a mission to bring more enterprise workloads to its platform. Any roadblock the company can remove works in its favor, and, as enterprises get comfortable with its platform, they’ll likely bring other workloads to it over time.
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Google Cloud launches Bare Metal Solution
Google Cloud today announced the launch of a new bare metal service, dubbed the Bare Metal Solution. We aren’t talking about bare metal servers offered directly by Google Cloud here, though. Instead, we’re talking about a solution that enterprises can use to run their specialized workloads on certified hardware that’s co-located in the Google Cloud data centers and directly connect them to Google Cloud’s suite of other services. The main workload that makes sense for this kind of setup is databases, Google notes, and specifically Oracle Database.
Bare Metal Solution is, as the name implies, a fully integrated and fully managed solution for setting up this kind of infrastructure. It involves a completely managed hardware infrastructure that includes servers and the rest of the data center facilities like power and cooling; support contracts with Google Cloud and billing are handled through Google’s systems, as well as an SLA. The software that’s deployed on those machines is managed by the customer — not Google.
The overall idea, though, is clearly to make it easier for enterprises with specialized workloads that can’t easily be migrated to the cloud to still benefit from the cloud-based services that need access to the data from these systems. Machine learning is an obvious example, but Google also notes that this provides these companies with a bridge to slowly modernize their tech infrastructure in general (where “modernize” tends to mean “move to the cloud”).
“These specialized workloads often require certified hardware and complicated licensing and support agreements,” Google writes. “This solution provides a path to modernize your application infrastructure landscape, while maintaining your existing investments and architecture. With Bare Metal Solution, you can bring your specialized workloads to Google Cloud, allowing you access and integration with GCP services with minimal latency.”
Because this service is co-located with Google Cloud, there are no separate ingress and egress charges for data that moves between Bare Metal Solution and Google Cloud in the same region.
The servers for this solution, which are certified to run a wide range of applications (including Oracle Database) range from dual-socket 16-core systems with 384 GB of RAM to quad-socket servers with 112 cores and 3072 GB of RAM. Pricing is on a monthly basis, with a preferred term length of 36 months.
Obviously, this isn’t the kind of solution that you self-provision, so the only way to get started — and get pricing information — is to talk to Google’s sales team. But this is clearly the kind of service that we should expect from Google Cloud, which is heavily focused on providing as many enterprise-ready services as possible.
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The 7 most important announcements from Microsoft Ignite
It’s Microsoft Ignite this week, the company’s premier event for IT professionals and decision-makers. But it’s not just about new tools for role-based access. Ignite is also very much a forward-looking conference that keeps the changing role of IT in mind. And while there isn’t a lot of consumer news at the event, the company does tend to make a few announcements for developers, as well.
This year’s Ignite was especially news-heavy. Ahead of the event, the company provided journalists and analysts with an 87-page document that lists all of the news items. If I counted correctly, there were about 175 separate announcements. Here are the top seven you really need to know about.
Azure Arc: you can now use Azure to manage resources anywhere, including on AWS and Google Cloud
What was announced: Microsoft was among the first of the big cloud vendors to bet big on hybrid deployments. With Arc, the company is taking this a step further. It will let enterprises use Azure to manage their resources across clouds — including those of competitors like AWS and Google Cloud. It’ll work for Windows and Linux Servers, as well as Kubernetes clusters, and also allows users to take some limited Azure data services with them to these platforms.
Why it matters: With Azure Stack, Microsoft already allowed businesses to bring many of Azure’s capabilities into their own data centers. But because it’s basically a local version of Azure, it only worked on a limited set of hardware. Arc doesn’t bring all of the Azure Services, but it gives enterprises a single platform to manage all of their resources across the large clouds and their own data centers. Virtually every major enterprise uses multiple clouds. Managing those environments is hard. So if that’s the case, Microsoft is essentially saying, let’s give them a tool to do so — and keep them in the Azure ecosystem. In many ways, that’s similar to Google’s Anthos, yet with an obvious Microsoft flavor, less reliance on Kubernetes and without the managed services piece.
Microsoft launches Project Cortex, a knowledge network for your company
What was announced: Project Cortex creates a knowledge network for your company. It uses machine learning to analyze all of the documents and contracts in your various repositories — including those of third-party partners — and then surfaces them in Microsoft apps like Outlook, Teams and its Office apps when appropriate. It’s the company’s first new commercial service since the launch of Teams.
Why it matters: Enterprises these days generate tons of documents and data, but it’s often spread across numerous repositories and is hard to find. With this new knowledge network, the company aims to surface this information proactively, but it also looks at who the people are who work on them and tries to help you find the subject matter experts when you’re working on a document about a given subject, for example.
Microsoft launched Endpoint Manager to modernize device management
What was announced: Microsoft is combining its ConfigMgr and Intune services that allow enterprises to manage the PCs, laptops, phones and tablets they issue to their employees under the Endpoint Manager brand. With that, it’s also launching a number of tools and recommendations to help companies modernize their deployment strategies. ConfigMgr users will now also get a license to Intune to allow them to move to cloud-based management.
Why it matters: In this world of BYOD, where every employee uses multiple devices, as well as constant attacks against employee machines, effectively managing these devices has become challenging for most IT departments. They often use a mix of different tools (ConfigMgr for PCs, for example, and Intune for cloud-based management of phones). Now, they can get a single view of their deployments with the Endpoint Manager, which Microsoft CEO Satya Nadella described as one of the most important announcements of the event, and ConfigMgr users will get an easy path to move to cloud-based device management thanks to the Intune license they now have access to.
Microsoft’s Chromium-based Edge browser gets new privacy features, will be generally available January 15
What was announced: Microsoft’s Chromium-based version of Edge will be generally available on January 15. The release candidate is available now. That’s the culmination of a lot of work from the Edge team, and, with today’s release, the company is also adding a number of new privacy features to Edge that, in combination with Bing, offers some capabilities that some of Microsoft’s rivals can’t yet match, thanks to its newly enhanced InPrivate browsing mode.
Why it matters: Browsers are interesting again. After years of focusing on speed, the new focus is now privacy, and that’s giving Microsoft a chance to gain users back from Chrome (though maybe not Firefox). At Ignite, Microsoft also stressed that Edge’s business users will get to benefit from a deep integration with its updated Bing engine, which can now surface business documents, too.
You can now try Microsoft’s web-based version of Visual Studio
What was announced: At Build earlier this year, Microsoft announced that it would soon launch a web-based version of its Visual Studio development environment, based on the work it did on the free Visual Studio Code editor. This experience, with deep integrations into the Microsoft-owned GitHub, is now live in a preview.
Why it matters: Microsoft has long said that it wants to meet developers where they are. While Visual Studio Online isn’t likely to replace the desktop-based IDE for most developers, it’s an easy way for them to make quick changes to code that lives in GitHub, for example, without having to set up their IDE locally. As long as they have a browser, developers will be able to get their work done.
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Microsoft launches Power Virtual Agents, its no-code bot builder
What was announced: Power Virtual Agents is Microsoft’s new no-code/low-code tool for building chatbots. It leverages a lot of Azure’s machine learning smarts to let you create a chatbot with the help of a visual interface. In case you outgrow that and want to get to the actual code, you can always do so, too.
Why it matters: Chatbots aren’t exactly at the top of the hype cycle, but they do have lots of legitimate uses. Microsoft argues that a lot of early efforts were hampered by the fact that the developers were far removed from the user. With a visual too, though, anybody can come in and build a chatbot — and a lot of those builders will have a far better understanding of what their users are looking for than a developer who is far removed from that business group.
Cortana wants to be your personal executive assistant and read your emails to you, too
What was announced: Cortana lives — and it now also has a male voice. But more importantly, Microsoft launched a few new focused Cortana-based experiences that show how the company is focusing on its voice assistant as a tool for productivity. In Outlook on iOS (with Android coming later), Cortana can now read you a summary of what’s in your inbox — and you can have a chat with it to flag emails, delete them or dictate answers. Cortana can now also send you a daily summary of your calendar appointments, important emails that need answers and suggest focus time for you to get actual work done that’s not email.
Why it matters: In this world of competing assistants, Microsoft is very much betting on productivity. Cortana didn’t work out as a consumer product, but the company believes there is a large (and lucrative) niche for an assistant that helps you get work done. Because Microsoft doesn’t have a lot of consumer data, but does have lots of data about your work, that’s probably a smart move.
SAN FRANCISCO, CA – APRIL 02: Microsoft CEO Satya Nadella walks in front of the new Cortana logo as he delivers a keynote address during the 2014 Microsoft Build developer conference on April 2, 2014 in San Francisco, California (Photo by Justin Sullivan/Getty Images)
Bonus: Microsoft agrees with you and thinks meetings are broken — and often it’s the broken meeting room that makes meetings even harder. To battle this, the company today launched Managed Meeting Rooms, which for $50 per room/month lets you delegate to Microsoft the monitoring and management of the technical infrastructure of your meeting rooms.
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Google launches TensorFlow Enterprise with long-term support and managed services
Google open-sourced its TensorFlow machine learning framework back in 2015 and it quickly became one of the most popular platforms of its kind. Enterprises that wanted to use it, however, had to either work with third parties or do it themselves. To help these companies — and capture some of this lucrative market itself — Google is launching TensorFlow Enterprise, which includes hands-on, enterprise-grade support and optimized managed services on Google Cloud.
One of the most important features of TensorFlow Enterprise is that it will offer long-term support. For some versions of the framework, Google will offer patches for up to three years. For what looks to be an additional fee, Google will also offer to companies that are building AI models engineering assistance from its Google Cloud and TensorFlow teams.
All of this, of course, is deeply integrated with Google’s own cloud services. “Because Google created and open-sourced TensorFlow, Google Cloud is uniquely positioned to offer support and insights directly from the TensorFlow team itself,” the company writes in today’s announcement. “Combined with our deep expertise in AI and machine learning, this makes TensorFlow Enterprise the best way to run TensorFlow.”
Google also includes Deep Learning VMs and Deep Learning Containers to make getting started with TensorFlow easier, and the company has optimized the enterprise version for Nvidia GPUs and Google’s own Cloud TPUs.
Today’s launch is yet another example of Google Cloud’s focus on enterprises, a move the company accelerated when it hired Thomas Kurian to run the Cloud businesses. After years of mostly ignoring the enterprise, the company is now clearly looking at what enterprises are struggling with and how it can adapt its products for them.
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Google picks up Microsoft veteran, Javier Soltero, to head G Suite
Google has hired Microsoft’s former Cortana and Outlook VP, Javier Soltero, to head up its productivity and collaboration bundle, G Suite — which includes consumer and business tools such as Gmail, Hangouts, Drive, Google Docs and Sheets.
He tweeted the news yesterday, writing: “The opportunity to work with this team on products that have such a profound impact on the lives of people around the world is a real and rare privilege.”
Some news on the professional front… I’ve joined Google to lead the G Suite team! The opportunity to work with this team on products that have such a profound impact on the lives of people around the world is a real and rare privilege. I’m excited to get to work. pic.twitter.com/D0lMY81PXv
— Javier Soltero
(@jsoltero) October 21, 2019
Soltero joined Microsoft five years ago, after the company shelling out $200M to acquire his mobile email application, Acompli — staying until late last year.
His LinkedIn profile now lists him as vice president of G Suite, starting October 2019.
Soltero will report to Google Cloud CEO Thomas Kurian — who replaced Dianne Green when she stepped down from the role last year — per a company email reported by CNBC.
Previously, Google’s Prabhakar Raghavan — now SVP for its Advertising and Commerce products — was in charge of the productivity bundle, as VP of Google Apps and Google Cloud. But Mountain View has created a dedicated VP role for G Suite. Presumably to woo Soltero into his next major industry move — and into competing directly with his former employer.
The move looks intended to dial up focus on the Office giant, in response to Microsoft’s ongoing push to shift users from single purchase versions of flagship productivity products to subscription-based cloud versions, like Office 365.
This summer Google CEO, Sundar Pichai, announced that its cloud business unit had an $8 billion annual revenue run rate, up from $4BN reported in early 2018, though still lagging Microsoft’s Azure cloud.
He added that Google planned to triple the size of its cloud sales force over the next few years.
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Google continues to preach multi-cloud approach with Looker acquisition
When Google announced it was buying Looker yesterday morning for $2.6 billion, you couldn’t blame some of the company’s 1,600 customers if they worried a bit if Looker would continue its multi-cloud approach. But Google Cloud chief Thomas Kurian made clear the company will continue to support an open approach to its latest purchase when it joins the fold later this year.
It’s consistent with the messaging from Google Next, the company’s cloud conference in April. It was looking to portray itself as the more open cloud. It was going to be friendlier to open-source projects, running them directly on Google Cloud. It was going to provide a way to manage your workloads wherever they live, with Anthos.
Ray Wang, founder and principal analyst at Constellation Research, says that in a multi-cloud world, Looker represented one of the best choices, and that could be why Google went after it. “Looker’s strengths include its centralized data-modeling and governance, which promotes consistency and reuse. It runs on top of modern cloud databases including Google BigQuery, AWS Redshift and Snowflake,” Wang told TechCrunch. He added, “They wanted to acquire a tool that is as easy to use as Microsoft Power BI and as deep as Tableau.”
Patrick Moorhead, founder and principal analyst at Moor Insights & Strategy, also sees this deal as part of a consistent multi-cloud message from Google. “I do think it is in alignment with its latest strategy outlined at Google Next. It has talked about rich analytics tools that could pull data from disparate sources,” he said.
Kurian pushing the multi-cloud message
Google Cloud CEO Thomas Kurian, who took over from Diane Greene at the end of last year, was careful to emphasize the company’s commitment to multi-cloud and multi-database support in comments to media and analysts yesterday. “We first want to reiterate, we’re very committed to maintaining local support for other clouds, as well as to serve data from multiple databases because customers want a single analytics foundation for their organization, and they want to be able to in the analytics foundation, look at data from multiple data sources. So we’re very committed to that,” Kurian said yesterday.
From a broader customer perspective, Kurian sees Looker providing customers with a single way to access and visualize data. “One of the things that is challenging for organizations in operationalizing business intelligence, that we feel that Looker has done really well, is it gives you a single place to model your data, define your data definitions — like what’s revenue, who’s a gold customer or how many servers tickets are open — and allows you then to blend data across individual data silos, so that as an organization, you’re working off a consistent set of metrics,” Kurian explained.
In a blog post announcing the deal, Looker CEO Frank Bien sought to ease concerns that the company might move away from the multi-cloud, multi-database support. “For customers and partners, it’s important to know that today’s announcement solidifies ours as well as Google Cloud’s commitment to multi-cloud. Looker customers can expect continuing support of all cloud databases like Amazon Redshift, Azure SQL, Snowflake, Oracle, Microsoft SQL Server, Teradata and more,” Bien wrote in the post.
No antitrust concerns
Kurian also emphasized that this deal shouldn’t attract the attention of antitrust regulators, who have been sniffing around the big tech companies like Google/Alphabet, Apple and Amazon as of late. “We’re not buying any data along with this transaction. So it does not introduce any concentration risk in terms of concentrating data. Secondly, there are a large number of analytic tools in the market. So by just acquiring Looker, we’re not further concentrating the market in any sense. And lastly, all the other cloud players also have their own analytic tools. So it represents a further strengthening of our competitive position relative to the other players in the market,” he explained. Not to mention its pledge to uphold the multi-cloud and multi-database support, which should show it is not doing this strictly to benefit Google or to draw customers specifically to GCP.
Just this week, the company announced a partnership with Snowflake, the cloud data warehouse startup that has raised almost a billion dollars, to run on Google Cloud Platform. It already runs AWS and Microsoft Azure. In fact, Wang suggested that Snowflake could be next on Google’s radar as it tries to build a multi-cloud soup-to-nuts analytics offering.
Regardless, with Looker the company has a data analytics tool to complement its data processing tools, and together the two companies should provide a fairly comprehensive data solution. If they truly keep it multi-cloud, that should keep current customers happy, especially those who work with tools outside of the Google Cloud ecosystem or simply want to maintain their flexibility.
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Google Cloud gets capacity reservations, extends committed use discounts beyond CPUs
Google Cloud made two significant pricing announcements today. Those, you’ll surely be sad to hear, don’t involve the usual price drops for compute and storage. Instead, Google Cloud today announced that it is extending its committed-use discounts, which give you a significant discount when you commit to using a certain number of resources for one or three years, to GPUs, Cloud TPU Pods and local SSDs. In return for locking yourself into a long-term plan, you can get discounts of 55% off on-demand prices.
In addition, Google is launching a capacity reservation system for Compute Engine that allows users to reserve resources in a specific zone for later use to ensure that they have guaranteed access to these resources when needed.
At first glance, capacity reservations may seem like a weird concept in the cloud. The promise of cloud computing, after all, is that you can just spin machines up and down at will — and never really have to think about availability.
So why launch a reservation system? “This is ideal for use cases like disaster recovery or peace of mind, so a customer knows that they have some extra resources, but also for retail events like Black Friday or Cyber Monday,” Google senior product manager Manish Dalwadi told me.
These users want to have absolute certainty that when they need the resources, they will be available to them. And while many of us think of the large clouds as having a virtually infinite amount of virtual machines available at any time, some machine types may occasionally only be available in a different availability zone, for example, that is not the same zone as where the rest of your compute resources are.
Users can create or delete reservations at any time and any existing discounts — including sustained use discounts and committed use discounts — will be applied automatically.
As for committed-use discounts, it’s worth noting that Google always took a pretty flexible approach to this. Users don’t have to commit to using a specific machine type for three years, for example. Instead, they commit to using a specific number of CPU cores and memory, for example.
“What we heard from customers was that other commit models are just too inflexible and their utilization rates were very low, like 70, 60% utilization,” Google product director Paul Nash told me. “So one of our design goals with committed-use discounts was to figure out how we could provide something that gives us the capacity planning signal that we need, provides the same amount of discounts that we want to pass on to customers, but do it in a way that customers actually feel like they are getting a great deal and so that they don’t have to hyper-manage these things in order to get the most out of them.”
Both the extended committed-use discounts and the new capacity reservation system for Compute Engine resources are now live in the Google Cloud.
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Google Cloud brings on 27-year SAP veteran as it doubles down on enterprise adoption
Thomas Kurian, the newly minted CEO of Google Cloud, used the company’s Cloud Next conference last week to lay out his vision for the future of Google’s cloud computing platform. That vision involves, in part, a hiring spree to give businesses that want to work with Google more people to talk to and get help from. Unsurprisingly, Kurian is also looking to put his stamp on the executive team, too, and today announced that former SAP executive Robert Enslin is joining Google Cloud as its new president of Global Customer Operations.
Enslin’s hire is another clear signal that Kurian is focused on enterprise customers. Enslin, after all, is a veteran of the enterprise business, with 27 years at SAP, where he served on the company’s executive board until he announced his resignation from the company earlier this month. After leading various parts of SAP, including as president of its cloud product portfolio, president of SAP North America and CEO of SAP Japan, Enslin announced that he had “a few more aspirations to fulfill.” Those aspirations, we now know, include helping Google Cloud expand its lineup of enterprise customers.
“Rob brings great international experience to his role having worked in South Africa, Europe, Asia and the United States—this global perspective will be invaluable as we expand Google Cloud into established industries and growth markets around the world,” Kurian writes in today’s announcement.
For the last two years, Google Cloud already had a president of Global Customer Operations, though, in the form of Paul-Henri Ferrand, a former Dell exec who was brought on by Google Cloud’s former CEO Diane Greene . Kurian says that Ferrand “has decided to take on a new challenge within Google.”
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