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Multiverse virtual worlds will be healthier for society than our current social networks

The basis of the classic James Bond film “Tomorrow Never Dies” is an evil media mogul who instigates war between the U.K. and China because it will be great for TV ratings. There’s been a wake-up call recently that our most popular social networks have been indirectly designed to divide populations into enemy camps and reward sensational content, but without the personal responsibility of Bond’s nemesis because they’re algorithmically driven.

(This is part five of a seven-part series about virtual worlds.)

The rise of “multiverse” virtual words as the next social frontier offers hope to one of the biggest crises facing democratic societies right now. Because the dominant social media platforms (in Western countries at least) monetize through advertising, these platforms reward sensational content that results in the most clicks and shares. Oversimplified, exaggerated claims intended to shock users scrolling past are best practices for individuals, media brands and marketing departments alike, and social platforms intentionally steer users toward more extreme content in order to captivate them for longer.

Our impending cultural shift to socializing equally as often through virtual worlds could help rescue us from this constant conflict of interest between what we recognize as healthy interactions with others and how these social apps incentivize us to behave.

Virtual worlds can have advertisements within them, but the dominant monetization strategies in MMOs are upfront purchase of games and in-game transactions. Any virtual world that gains enough adoption to compete as a social hub for mainstream society will need to be free-to-play and will earn more money through in-world transactions than from ads.

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A multiverse, not the metaverse

Following web forums, web platforms and mobile apps, we are entering a new stage of social media — the multiverse era — where the virtual worlds of games expand to become mainstream hubs for social interaction and entertainment. In a seven-part Extra Crunch series, we will explore why that is the case and which challenges and opportunities are making it happen.

In 10 years, we will have undergone a paradigm shift in social media and human-computer interaction, moving away from 2D apps centered on posting content toward shared feeds and an era where mixed reality (viewed with lightweight headsets) mixes virtual and physical worlds. But we’re not technologically or culturally ready for that future yet. The “metaverse” of science fiction is not arriving imminently.

Instead, the virtual worlds of multiplayer games — still accessed from phones, tablets, PCs and consoles — are our stepping stones during this next phase.

Understanding this gradual transition helps us reconcile the futuristic visions of many in tech with the reality of how most humans will participate in virtual worlds and how social media impacts society. This transition centers on the merging of gaming and social media and leads to a new model of virtual worlds that are directly connected with our physical world, instead of isolated from it.

Multiverse virtual worlds will come to function almost like new countries in our society, countries that exist in cyberspace rather than physical locations but have complex economic and political systems that interact with the physical world.

Throughout these posts, I make a distinction between the “physical,” “virtual,” and “real” worlds. Our physical world defines tangible existence like in-person interactions and geographic location. The virtual world is that of digital technology and cyberspace: websites, social media, games. The real world is defined by the norms of what we accept as normal and meaningful in society. Laws and finance aren’t physical, but they are universally accepted as concrete aspects of life. I’ll argue here that social media apps are virtual worlds we have accepted as real — unified with normal life rather than separate from it — and that multiverse virtual worlds will make the same crossover.

In fact, because they incentivize small group interactions and accomplishment of collaborative tasks rather than promotion of viral posts, multiverse virtual worlds will bring a healthier era for social media’s societal impact.

The popularity of massive multiplayer online (MMO) gaming is exploding at the same time that the technology to access persistent virtual worlds with high-quality graphics from nearly any device is hitting the market. The rise of Epic Games’ Fortnite since 2017 accelerated interest in MMO games from both consumers who don’t consider themselves gamers and from journalists and investors who hadn’t paid much attention to gaming before.

In the decade ahead, people will come to socialize as much in virtual worlds that evolved from games as they will on platforms like Instagram, Twitter and TikTok. Building things with friends within virtual worlds will become common, and major events within the most popular virtual worlds will become pop culture news stories.

Right now, three-quarters of U.S.-based Facebook users interact with the site on a daily basis; Instagram (63%), Snapchat (61%), YouTube (51%) and Twitter (41%) have similarly penetrated the daily lives of Americans. By comparison, the percentage of people who play a game on any given day increased from just 8% in 2003 to 11% in 2016. Within the next few years, that number will multiply as the virtual worlds within games become more fulfilling social, entertainment and commercial platforms.

As I mentioned in my 2020 media predictions article, Facebook is readying itself for this future and VCs are funding numerous startups that are building toward it, like Klang Games, Darewise Entertainment and Singularity 6. Epic Games joins Roblox and Mojang (the company behind Minecraft) as among the best-positioned large gaming companies to seize this opportunity. Startups are already popping up to provide the middleware for virtual economies as they become larger and more complex, and a more intense wave of such startups will arrive over the next few years to provide that infrastructure as a service.

Over the next few years, there will be a trend: new open-world MMO games that emphasize social functionality that engages users, even if they don’t care much about the mission of the game itself. These new products will target casual gamers wanting to enter the world for merely a few minutes at a time since hardcore gamers are already well-served by game publishers.

Some of these more casual, socializing-oriented MMOs will gain widespread popularity, the economy within and around them will soar and the original gaming scenario that provided a focus on what to do will diminish as content created by users becomes the main attraction.

Let’s explore the forces that underpin this transition. Continue reading through the seven articles in this series (which will be linked below as they are published daily over the next six days):

  1. Games already are social networks
  2. Social apps already are lightweight virtual worlds
  3. What virtual worlds in this transition era look like
  4. Why didn’t this already happen?
  5. How virtual worlds could save society
  6. The rise of virtual economies and their merging with our “real” economy
  7. Competitive landscape of the multiverse

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In Fortnite’s new spy-themed season, more is more

The new season of Fortnite’s second chapter finally landed last week, shaking up a reimagined map that burst dramatically out of a black hole in the game last year. Over the weekend, we scoped out what’s changed in a game now sprinkled with secret agents, laser beams and all manner of things dipped in gold. Happily, we can report that Epic returns the game to its true colors in season 2, with some innovative ideas that deepen the game for casual players.

The black hole event and subsequent total map makeover were exciting at the time, but as the months ticked by, Epic’s decision to pare down the game’s excesses left the game feeling bare. In season 2, Epic piles a lot of new ideas onto the game’s foundation, and the game feels weirder and more chaotic with a map that’s much more alive as a result. And bananas in suits. Did we mention bananas in suits?

The Island has been taken over by covert operatives – members of Ghost and Shadow. Will you join the fight? pic.twitter.com/dmUiUyxWM2

— Fortnite (@FortniteGame) February 20, 2020

In season 2, Fortnite takes its most committed stab yet at a coherent theme, with spies, secret societies, dapper bananas, bulky henchmen and… a really swole cat for some reason. It’s a fun vibe and well-executed so far. That theme plays out everywhere, from a revamped battle pass menu designed as a spy headquarters to some very dynamic new high-risk/high-reward map hotspots chock full of special new weapons, locked vaults and laser beams.

Even better, the new locations are stocked with NPC versions of the boss-like characters the season introduces us to right off the bat, making for a fun and reasonably challenging way to mix up gameplay when you need a break from the sometimes lonely intensity of battle royale play.

Suit up, it’s time to drop in, secure intel and take back the Island. The Agency is calling, whose side are you on? pic.twitter.com/kHw6LcDSnT

— Fortnite (@FortniteGame) February 20, 2020

The new season keeps the old map mostly intact while adding five main new locations, all heavily guarded, loot-rich fortresses. That means a new point of interest near each corner of the map, and one right on the central island (a spot inevitably destined for something more interesting than a suburban home). The rest of the map doesn’t have many visual changes, but a handful of smaller, old locations scattered around the map have been co-opted by spy organizations and staffed with henchmen, which makes for a chaotic surprise when you come across them in the heat of gameplay. Even Pleasant Park has its own underground spy hub now.

Down the line, the new season will also introduce two competing factions for players to join, Ghost and Shadow. Depending on which faction you choose, players can unlock some pretty cool variants on battle pass skins, including Meowscles, a shirtless, muscle-bound catman with a pec-flexing animation that might be the best thing to ever happen to Fortnite. Well, except for the new teleporting port-a-potties. You’ll find those soon enough.

⚠ Attention Operatives: Your choices will impact each Chapter 2 – Season 2 Battle Pass Agent’s future… permanently.

No matter what side you turn them to – GHOST or SHADOW, their allegiance cannot be reversed. Choose wisely! pic.twitter.com/k88IXZAEjl

— Fortnite (@FortniteGame) February 20, 2020

As far as changes that will affect gameplay, there are many, many unvaulted weapons mixing things up relative to last season’s stripped-down arsenal. Traps are gone, chests no longer shower you with fishing rods (thankfully) and heavy assault rifles and all manner of silenced guns have made a comeback. And if you really want to be treated to the best weapons in the game, you can raid one of the five new spy headquarters to take down bosses, including an explosive-happy rocker named TNTina, a sharply dressed guy calling himself Midas and Meowscles (oh Meowscles!), who hangs out on his own gigantic, laser-guarded yacht.

As you work through the battle pass, you’ll also unlock these boss characters as skins. It’s a fun way to drape some light narrative over a game loved mostly for its incoherent total cartoon chaos rather than a character-centric light and fluffy multiplayer shooter like Overwatch. And because Epic is tasked with the impossible — maintaining momentum on a game with such historic success it basically became a mainstream social network at its peak — carving out a deeper game under Fortnite’s candy-colored shell can’t hurt.

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The Meta, a training platform for gamers, builds on Kovaak’s FPS Aim Trainer

As esports grows and creates opportunities for gamers to level up to the pro or streamer level, there is still a huge barrier in the way. There is not a wealth of training options for gamers. If you can’t get better within the environment of the game itself, then you’ve peaked. Practice makes perfect, but what if there’s no such thing as practice?

The Meta is looking to change that with the launch of a new training platform that builds off the success of Kovaak’s FPS Aim Trainer. Kovaak is a former Quake pro, known for his hyper-accurate aim, who built Kovaak’s FPS Aim Trainer out of personal need. He wanted a way to grind out his mechanical aiming skills, and built out various scenarios across 10+ major titles to practice.

The Meta co-founders Duncan Haberly, Jay Brown, and Chris Olson had been working on their own training platform that focuses on guided trainings around specific skills, with physics and gun mechanics identical to popular titles, to let gamers learn from their mistakes and train better habits.

After the two esports entrepreneurial teams met, they decided to join forces and offer what they believe to be the ultimate training tool.

It’s comprised of two parts. The first is The Meta’s self-guided training platform, with various branches that focus on a different skill set in FPS gaming. The second is Kovaak’s Sandbox, the aim trainer that lets users test the skills they’ve learned by playing through more than 2,600 user-generated scenarios.

For now, The Meta-guided training focuses on flicking (otherwise known as click timing), with plans to introduce tracking and scoping skill branches soon. The self-guided training side of the platform feeds users insights about their deficiencies — maybe they tend to miss their shots when enemies are in the upper-left quadrant of the screen — so they can dedicate time and energy to improving that part of their game in the aim trainer.

The Meta is available on Steam for PC players, with plans to launch for consoles in the future.

The flicking trainer has more than 40 sub-levels, with support for Overwatch and Fortnite. Kovaak’s Sandbox, as the FPS Aim Trainer is now known, has more than 2,600 user-created scenarios, and supports titles like Overwatch, Fortnite, Quake, Call of Duty, Apex Legends, Paladins, CS:GO, Battlefield and Rainbow 6.

The Meta is $9.99 as a single-time payment, and the company says it’s currently averaging 20,000 units sold per month. The gaming startup has raised $2.5 million in funding from investors like Village Global, Canaan Beta Fund, Courtside VC, AET Fund (Akatsuki Entertainment Technology), betaworks and GFR Fund (GREE).

There is movement in the esports space around training and improvement. In 2018, Epic Games introduced Playground Mode to allow players a chance to experience the Fortnite environment without dropping in alongside 99 other gamers. PlayVS, the startup looking to take the esports infrastructure to the high school and college level, is investing heavily in data, reporting stats and analysis to players, coaches, fans and recruiters. StateSpace, a direct competitor to The Meta with $4 million in funding, uses neuroscience to help gamers train, hoping to create a standardized metric by which gamers’ skills can be measured.

Esports is growing across almost every metric, from viewership to awareness to revenue, and with that, we can only expect to see more startups dive into the space and stake their claim.

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Fortnite just officially became a high school and college sport

Fortnite, one of the world’s most popular games, will now be an official high school sport and college sport, thanks to an LA-based startup called PlayVS.

The company has partnered with Epic Games to bring competitive league play to the collegiate and high school level. This also marks PlayVS’s entry into colleges and universities.

PlayVS launched in April of 2018 with a mission of bringing esports to high school, with a league akin to traditional sports like basketball or football. Through a partnership with the NFHS, high schools (or parents, or the students themselves) can pay $64/player to be placed in a league to compete with neighboring schools, just like any other sport.

But PlayVS partnerships go deeper than the NFHS (the NCAA of high school sports), as the company is also partnering with the publishers themselves. This is the part that puts PlayVS a step ahead of its competition, according to founder Delane Parnell .

While other companies are setting up paid competitive leagues around video games, very few if any have partnerships at the publisher level. This means that those startups could be shut down on a whim by the publishers themselves, which own the IP of the game.

PlayVS is the first to score such a partnership with Epic Games, the maker of the world’s most popular video game.

These publisher partnerships also allow PlayVS to productize the experience in a way that requires almost no lift for schools and organizations. Players simply sign into PlayVS and get dropped into their scheduled match. At the end, PlayVS pulls stats and insights directly from the match, which can be made available to the players, coaches, fans and even recruiters.

For PlayVS, the college landscape presents a new challenge. With high school expansion, the NFHS fueled fast and expansive growth. Since launch, more than 13,000 high schools have joined the waitlist to get a varsity esports team through PlayVS, which represents 68% of the country. PlayVS says that just over 14,000 high schools in the United States have a football program, to give you a comparison.

The NFHS has a relationship with the NCAA, but no such official partnership has been signed, meaning that PlayVS has to go directly to individual colleges to pitch their technology. Luckily, they’re going in armed with the most popular game in the world, and at a time when many colleges are looking to incorporate esports scholarships and programs.

And it doesn’t hurt that PlayVS has quite a bit of cash in the bank — the company has raised $96 million since launch.

Unlike the rest of the PlayVS titles, the first season of Fortnite competition will be free to registered users, courtesy of the partnership with Epic Games. Registration for the first seasons closes on February 17 for high schools, and February 24 for colleges and universities. The season officially kicks off on March 2.

The format for competition will be Duos, and organizations can submit as many teams of two as they like. The top teams will be invited to the playoffs with a chance to win a spot in the championship in May.

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Where FaZe Clan sees the future of gaming and entertainment

Lee Trink has spent nearly his entire career in the entertainment business. The former president of Capitol Records is now the head of FaZe Clan, an esports juggernaut that is one of the most recognizable names in the wildly popular phenomenon of competitive gaming.

Trink sees FaZe Clan as the voice of a new generation of consumers who are finding their voice and their identity through gaming — and it’s a voice that’s increasingly speaking volumes in the entertainment industry through a clutch of competitive esports teams, a clothing and lifestyle brand and a network of creators who feed the appetites of millions of young gamers.

As the company struggles with a lawsuit brought by one of its most famous players, Trink is looking to the future — and setting his sights on new markets and new games as he consolidates FaZe Clan’s role as the voice of a new generation.

“The teams and social media output that we create is all marketing,” he says. “It’s not that we have an overall marketing strategy that we then populate with all of these opportunities. We’re not maximizing all of our brands.”

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Fortnite gets lightsabers, courtesy of ‘Star Wars: The Rise of Skywalker’ promo

The final installment of the sequel trilogy is getting a lot of creative promotion — even by Star Wars standards. With The Rise of Skywalker out in just under a week, J.J. Abrams (and some spotty server issues) paid a visit to Fortnite. The director showed off an exclusive clip from the upcoming film featuring the familiar trio of Rey, Finn and Poe Dameron.

That and watching a bunch of stormtroopers dance around is all well and good, but the real fun came next. Darth Galactic Empire Lord Palpatine-Sidious kicked off a final segment that found players rushing to grab the latest Fortnite weapon: a lightsaber.

good update imo pic.twitter.com/LgbG0iU4bF

— andrew webster (@A_Webster) December 14, 2019

As The Verge notes, there are a bunch of other in-game Star Wars challenges added to the title as part of the promo, but honestly, lightsabers. Just lightsabers. The game now sports a variety of different colors of the iconic kyber crystal-powered weapon, including a crossguard version like the kind sported by Kylo Ren in the new films.

The lead up to the film has seen a slew of different Star Wars add-ons, including skins of Stormtroopers, main characters Rey and Finn and a TIE Interceptor-style glider.

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Here’s where top gaming VCs are looking for startup opportunities

With cross-platform experiences like Fortnite and PUBG, in-game socializing environments, and subscription-based cloud gaming services from Playstation, Google, Amazon, and others, the gaming industry is entering a new era beyond mobile.

These days, the industry is at the center of social media and entertainment trends; gaming is expected to earn $152 billion in global revenue this year, up 9.6% year over year. 

Given my recent writing on Unity, the most-used game engine, and ongoing research into interactive media trends, I wanted to find out how top gaming-focused VCs are assessing the market right now. I asked ten of them to share which trends they are most excited about when it comes to finding investment opportunities:

  • David Gardner, Partner at London Venture Partners
  • Henric Suuronen, Partner at Play Ventures
  • Samuli Syvähuoko, Partner at Sisu Game Ventures
  • Jay Chi, Partner at Makers Fund
  • Peter Levin, Managing Director at Griffin Gaming Partners
  • Gigi Levy-Weiss, Partner at NFX
  • Ethan Kurzweil, Partner at Bessemer Venture Partners
  • Jonathan Lai, Partner at Andreessen Horowitz
  • Blake Robbins, Partner at Ludlow Ventures
  • Jon Goldman, General Partner at GC Tracker & Board Partner at Greycroft Partners

Amid the mix of predictions, there were several common threads, such as optimism about the rise of games as broader social platforms, opportunities to invest directly in new studios, and skepticism about near-term investments in augmented or virtual reality and blockchain.

Here are their responses.

David Gardner, Partner at London Venture Partners

“PC Games are back. Great place to start new IP to then migrate a success to multiple platforms. There is more innovation in business models and more open distribution on PC to facilitate audience growth without the punishment of mobile CPIs.

VR & AR remain out. We stood away from VR in the beginning and extend that to AR while the user experience for games remains a disappointment. Let’s hope those new Apple glasses do the trick!

Crypto remain a theological war zone, but honestly everything on offer has been available in the cloud world, but the real consumer benefit isn’t showing up.

We love games that are expanding audience demographics and are sensitive to less hardcore audiences.  For example, women players are estimated to account for 1 billion gamers.”

Henric Suuronen, Partner at Play Ventures

“At Play Ventures, we believe we have just entered the golden era of mobile gaming. Who would have believed 10 years ago that Nintendo and games like Fortnite and Call of Duty would all be on mobile. Mobile is not just a games platform anymore, it is THE games platform of choice for casual and core players alike. Consequently, in the next 2-3 years we will invest in 30-40 mobile games studios across the globe.”

Samuli Syvähuoko, Partner at Sisu Game Ventures

“We at Sisu Game Ventures have been investing in many sectors since 2015 including free-to-play mobile games (especially big here in Finland), VR, AR, PC, console, instant messenger, hypercasual, audio and most recently cloud-native games as well. In addition to game studios, around a third of our investments are into games related tech/infrastructure. 

We’ve so far not dipped our toes into blockchain or eSports and our appetite for doing more investments in VR and AR is nil. To me, the most interesting mega trends lie with the promise of cloud gaming when utilized to its full potential. Another term that encapsulates my excitement is games-as-a-social-hobby. Put this and the extreme accessibility of the cloud together and you’ll have a game with revolutionary potential.”

Jay Chi, Partner at Makers Fund

“We are looking closely at ‘Gaming as Media’ related content and platforms — the emergence of new interactive experience centered on ‘viewers as participants.’ Gaming as social media falls under this thesis. We are also looking for MMO and Metaverse enablers given increased demand for specialized, scalable and affordable technologies that empower lean startup teams to create and operate large-scale worlds and novel gameplays. 

We also see potential for new start-ups to emerge in hypercasual games with midcore/social meta — no one has truly cracked this genre yet.”

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Fortnite returns with the launch of a new map for Chapter 2

After approximately 48 hours offline, Fortnite has returned from its black hole hiatus with a brand new map for the launch of Chapter 2.

The new map features 13 points of interest, and also includes a web of rivers that allow for new water gameplay, such as swimming, fishing and armed motorboats that seem awfully similar to the dinghies in Call of Duty: Blackout.

Players can also swim now, instead of just hopping around in shallow water, and can eat fish for more health.

Epic Games has added a few new mechanics to the game, most notably the ability to actually pick up and carry knocked teammates to a safer location to resurrect them. Plus, the game now has something called the bandage bazooka, which helps players heal their teammates (kind of like the chug splashes in Season 10).

And for folks who are sick of running around with common weaponry, they can visit the Upgrade Bench and use resources to upgrade their weapons.

As with any new season launch, new map or not, there is a brand new Battlepass in Fortnite that players can work their way through to receive skins, emotes, etc.

Here’s the Chapter 2 trailer:

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Fortnite’s black hole stunt is the kind of alpha energy we’re here for

As you are likely already aware, Epic Games is pulling a massive PR stunt that has shrunk the world’s most popular game down to a single black hole.

As part of Fortnite’s Season 10 live event, called “The End,” the entire Battle Royale Island was sucked into a black hole, with every Fortnite social media channel deleting all of its content save for a live stream of the aforementioned black hole.

It’s like the game never existed.

This has been going on for nearly 24 hours now. I’d say there’s less than 1% possibility that this is actually the end of the game.

For one thing, Fortnite is an insane revenue generator for Epic Games, a company that not only makes games but develops software for others to make games. In fact, Fortnite was actually built as a marketing vehicle for Epic’s Unreal Engine, to show off what’s possible with the technology.

No numbers have been released recently, but at one point last summer, The Verge reported that the game was making $300 million/month.

Fast-forward to today, more than two years after launch, and the game is far and away the most popular video game on the planet, with 250 million registered accounts. It’s also one of the biggest esports by prize pool, with Epic pledging $100 million in prize cash for 2019.

But beyond the money (and let’s not underplay the money here), there is also some evidence that the black hole event is slated to end on Tuesday morning. A data miner who goes by Lucas7yoshi on Twitter points to code on Fortnite.com that allegedly reveals the end of the event is on Tuesday at 6AM EST. Of course, this is far from confirmed and though we’ve reached out to Epic, we haven’t heard back.

BREAKING:

I have independtly confirmed the authenticity of a discovery that points to “The-End” lasting until Tuesday, 6AM EST

This is not stuck in stone, this info is from https://t.co/0TDeMk7Bda code. pic.twitter.com/ElnNFKppWn

— Lucas7yoshi – FNBR Leaks/News (@Lucas7yoshi) October 13, 2019

The point? Epic didn’t just delete Fortnite. (However, it’s been terribly fun to watch gamers’ temper tantrums play out on social media.)

Rather, the company is building as much hype as possible around its next chapter. With the entire map sucked into a black hole, all signs point to a brand new map.

This is important for two unequal reasons.

First and foremost, Fortnite has always taken place on the same map. Points of interest have been wiped away and replaced, and biodomes have been updated and tweaked along the way. Indeed, the “current” Fortnite map is markedly different from the map the game launched with.

fortnite season1 season10

But it has been a slow transition, with one small change here and there for more than two years. Whatever the reason behind this, one symptom has undoubtedly had an effect on the game. The longer you’ve played Fortnite, the more of an advantage you have.

This is particularly true with mechanics like building. Experience in other games, be it Battle Royale or third-person shooters, doesn’t carry over into Fortnite, where winning on both defense on offense rests in a player’s ability to build.

But the map plays its part, too. Long-time players of the game know this island inside and out. They know that you can slide down this part of the mountain without taking fall damage, or that it’s difficult to jump your way onto this plateau without building. They know every single loot spawn on the map.

This has meant that, after two years, Fortnite has favored the veterans, which has left newcomers in a particularly difficult position.

Epic has tried to counter the imbalance of its players in a number of ways. For one, the game added Playground mode to give players a chance to practice in a relatively low-stakes environment. But Fortnite also made changes in the game that have given an edge to brand new players. The easiest and most obvious example of this is the introduction of the mechs in the beginning of Season 10, which were essentially unbeatable at their debut and took little to no skill to operate. Veterans were not pleased.

Everybody keeps asking my thoughts on the new mechs pic.twitter.com/0AHsXYhlg5

— dk (@dakotaz) August 2, 2019

The piece that has been missing for the game is a good jumping-on point.

A brand new map may be the biggest opportunity yet for brand new players to join up alongside veterans of the game and have a fighting chance of being successful. For the first time, everyone will be lost. No one will know where all the loot is spawned in this or that building, or how to rotate from one point of interest to another with the greatest height advantage or the most cover.

But, instead of transitioning from the original map to a new one in a matter of hours, as is standard with every other update to a game, Epic has decided to draw this one out.

And let’s keep this in context. Most schools are off today for Columbus Day. All those kids who were excited to grind out Season 11 on their day off are now left staring into a Black Hole with nothing to do but simmer in rage or… ya know, do something else.

This is exactly the kind of alpha energy from a game maker that I am here for. The ego!

While other games worry about getting as many players on their servers as possible at any given second of any day, Fortnite is taking a few days off to let you really miss it. Distance makes the heart grow fonder. For both old and new players, a new map means a fresh start and a fresh reason to get excited about Fortnite.

Much less critically, a new map addresses competition.

EA’s Apex Legends remains one of the biggest threats to Fortnite. The Battle Royale game had an explosive (and reportedly expensive) launch and hit 50 million users faster than Fortnite did at launch. But interest in the game petered out until very recently, when EA introduced a brand new map for the first time.

The new map, called World’s Edge, reinvigorated the player base. It’s been out for about two weeks now.

With Epic’s black hole stunt, the publisher is having a true snap back moment.

“Go play your other game, if you must, or better yet just stare longingly into this cryptic black hole,” Fortnite is saying. “You’ll come running back the moment you hear I’ve returned.”

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