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Impossible Foods rolls out to nearly 1,000 new grocery stores and supermarkets
Starting tomorrow, 777 supermarkets in California, Illinois, Indiana, Iowa and Nevada will begin stocking the Impossible Foods plant-based meat substitute.
Fueling the increased distribution and a push to expand its product suite and geographic footprint domestically and internationally is a $500 million round of funding the company closed in March.
Some of that money is supporting the company’s debut at stores like Albertsons, Jewel-Osco, Pavilions, Safeway and Vons.
In all, the company said it would be in nearly 1,000 grocery stores by tomorrow. That includes all Albertsons, Vons, Pavilions and Gelson’s Markets in Southern California; all Safeway stores in Northern California and Nevada; Jewel-Osco stores in Chicago, eastern Iowa and northwest Indiana; Wegmans stores on the East Coast and Fairway markets in and around New York.
Since its debut in September, the company said it was the number one item sold at the locations it was available on the East and West coasts.
The company’s 12-ounce packages are sold for somewhere between $8.99 and $9.99 and it plans to soon introduce the Impossible Burger at even more stores nationwide.
“We’ve always planned on a dramatic surge in retail for 2020 — but with more and more Americans’ eating at home, we’ve received requests from retailers and consumers alike,” said Impossible Foods’ president Dennis Woodside, in a statement. “Our existing retail partners have achieved record sales of Impossible Burger in recent weeks, and we are moving as quickly as possible to expand with retailers nationwide.”
Even as the company announced its expansion, it made moves to assuage any consumer concerns over the processes in place at its manufacturing facilities.
Impossible Foods said it had instituted mandatory work from home policies for all of its employees who can telecommute; restricted visitors to its facilities and those operated by co-manufacturers; banned all work-related travel; and implemented new sanitizing and disinfection procedures at its workplaces.
“Our No. 1 priority is the safety of our employees, customers and consumers,” Woodside said. “And we recognize our responsibility for the welfare of our community, including the entire San Francisco Bay Area, our global supplier and customer network, millions of customers, and billions of people who are relying on food manufacturers to produce supplies in times of need.”
The company said it was proceeding with its research and development initiatives; accelerating the ramp of its production facilities; and moving to broadly commercialize its Impossible Sausage and Impossible Pork products.
Impossible Foods has raised $1.3 billion from investors, including Mirae Asset Global Investments, Khosla Ventures, Horizons Ventures and Temasek.
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Giving brewers tech to make beer from any plant material, Province Brands raises $1.6M
There’s a potential climate-related crisis brewing in the beer industry and Province Brands has just raised $1.6 million for its technology that purports to be a solution.
The Canadian company, which has developed a way to make beer from any plant material, is pitching itself as a solution to the increasing shortages of barley and other grains caused by global climate change.
It’s a pivot for the brand. When it launched, the company was taking its technology to cannabis brands as a way to brew beer made from bud. But when the bottom started falling out of the cannabis market, Province Brands switched the pitch to the broader brewery business.
“The cannabis industry was overvalued from an equities perspective for years,” says Province Brands’ co-founder Dooma Wendschuh. “Starting in mid-2019 we started to see that crash… this is an industry that is very capital intensive… it requires a tremendous amount of investment to set up these facilities.”
As the market became less about the puff and more about the pass, Province decided to reach out to its investor base and raise a Canadian $2.2 million convertible note.
“We didn’t want investors to take a bath on it if that could be avoided,” says Wendschuh.
Province Brands’ last funding was its Series B in 2019 when the Company raised CAD $5 million at a CAD $70 million pre-money valuation, the company said in a statement.
“Closing this round quickly highlights the attractiveness of Province Brands’ technology, IP, and market opportunities,” said Wendschuh.
The money which came from previous institutional and angel investors will be used to continue marketing its technology more broadly to brewers impacted by rising prices for beer staples like barley and to launch its own branded hemp lager into the market.
The company’s Cambridge Bay Canadian Hemp Lager will be the first beer brewed from hemp, according to a statement from Province Brands. Made of only hemp, hops, water and yeast, the beverage contains no THC, CBD or phytocannabinoids and can legally be sold wherever alcohol is sold, the company said.
“The technology we created to brew beer from cannabis would allow us to brew beer from any non-starch plant material,” Wendschuh said. “This could be transformative for beer companies where the price of barley has gone through the roof.”
In some cases barley is too expensive for large-scale beer production, Wendschuh noted.
“Funds raised will help us complete Phase 1 construction of our 123,000-square-foot brewing facility and will enable us to receive additional licensing from Health Canada,” said Province Brands’ co-founder Jennifer Thomas. The company received its research and development license from Health Canada in late 2019.
Province Brands is already working with some bigger name liquor companies on making beer substitutes from their feedstocks. In one case, the company is working with an undisclosed tequila manufacturer on a beer made from agave.
It is notable that the transaction closed in less than two months at a time when capital markets have been challenging.
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Private tech companies mobilize to address shortages for medical supplies, masks and sanitizer
Startups across the nation and around the world are looking for ways to relieve shortages of much-needed personal protective equipment and sanitizers used to halt the spread of COVID-19.
While some of the largest privately held technology companies, like SpaceX and Tesla, have shifted to manufacturing ventilators, smaller companies are also trying to pitch in and relieve scarcity locally.
Supplies have been difficult to come by in some of the areas hardest hit by the outbreak of the novel coronavirus, and the shortfalls have been made worse by a lack of coordination from the federal government. In some instances local governments have been bidding for supplies against each other and the federal government to acquire needed personal protective equipment.
On Sunday, New York’s Governor Mario Cuomo pleaded with local governments to not engage in a bidding war. In fact, Kentucky was outbid by the federal government for personal protective equipment.
“FEMA came out and bought it all out from under us,” Kentucky Governor Andy Beshear told a local newspaper. “It is a challenge that the federal government says, ‘States, you need to go and find your supply chain,’ and then the federal government ends up buying from that supply chain.”
Against this backdrop local startups and maker spaces are stepping up to do what they can to fill the gap.
Alcohol brands are turning their attention to making hand sanitizer to distribute in communities experiencing shortages. 3D-printing companies are working on new ways to manufacture personal protective equipment and swabs for COVID-19 testing. And one fast fashion retail startup is teaching its tailors and seamstresses how to make cloth masks for consumer protection.
AirCo, a New York-based startup that developed a process to use captured carbon dioxide to make liquor, shifted its efforts to making hand sanitizer for donations in communities in New York City.
Now, new alcohol brands Bev and Endless West are joining the manufacturing push.
Endless West announced this morning that it would shift production away from its distillery to begin making hand sanitizers. The World Health Organization approved their sanitizers, which the company will produce in its warehouse in San Francisco.
The two-ounce bottles will be donated to local restaurants and bars that remain open for delivery, so that employees can use them and distribute them to customers. Bulk quantities will be distributed to healthcare organizations and facilities that need them.
Endless West also put out a call for other companies to provide supplies to hospitals and health organizations in the San Francisco Bay Area.
“We felt it was imperative to do our part and dedicate what resources we have to assist with shortages in the healthcare and food & beverage industries who keep the engine running and provide such important functions in this time of immense need throughout the community,” said Alec Lee, CEO of Endless West, in a statement.
Los Angeles-based Bev is no different.
“As an alcoholic beverage company, Bev is very lucky in that we are licensed to purchase ethanol directly from our suppliers, who are doing their part by discounting the product to anyone licensed to purchase it,” said Bev chief executive, Alix Peabody. “Community underscores everything we do here at Bev, and as such, we will be producing hand sanitizer and distributing it free of charge to the homeless and elderly communities here in Venice, populations who largely have insufficient access to healthcare and essential goods like sanitizer.”
Hand sanitizer is one sorely needed item in short supply, but there are others — including face masks, surgical masks, face shields, swabs and ventilator equipment that other startups are now switching gears to produce.
(Photo by PAU BARRENA/AFP via Getty Images)
In Canada, INKSmith, a startup that was making design and tech tools accessible for kids, has now moved to making face shields and is hiring up to 100 new employees to meet demand.
“I think in the short term, we’re going to scale up to meet the needs of the province soon. After that, we’re going to meet the demands of Canada,” INKSmith CEO Jeremy Hedges told the Canadian news outlet Global News.
3D-printing companies like Massachusetts-based Markforged and Formlabs are both making personal protective equipment like face shields, as well as nasal swabs to use for COVID-19 testing.
Markforged is pushing ahead with a number of efforts to focus some of the benefits of 3D printing on the immediate problem of personal protective equipment for healthcare workers most exposed to COVID-19.
“We have about 20 people working on this pretty much as much as they can,” said Markforged chief executive, Gregory Mark. “We break it up into three different programs. The first stage is prototyping validation and getting first pass to doctors. The second is clinical trials and the third is production. We are in clinical trials with two. One is the nasal swab and two is the face shield.”
The ability to spin up manufacturing more quickly than traditional production lines using 3D printing means that both companies are in some ways better positioned to address a thousandfold increase in demand for supplies that no one anticipated.
“3D printing is the fastest way to make anything in the world up to a certain number of days, weeks, months or years,” says Mark. “As soon as we get the green light from hospitals, 10,000 printers around the world can be printing face shields and nose swabs.”
Formlabs, which already has a robust business supplying custom-printed surgical-grade healthcare products, is pushing to bring its swabs to market quickly.
“Not only can we help in the development of the swabs, but we can manufacture them ourselves,” says Formlabs chief product officer, David Lakatos.
Swabs for testing are in short supply in part because there are only a few manufacturers in the world who made them — and one of those primary manufacturers is in Italy, which means supplies and staff are in short supply. “There’s a shortage of them and nobody was expecting that we would need to test millions of people in short order,” says Lakatos.
Formlabs is also working on another piece of personal protective equipment — looking at converting snorkeling masks into respirators and face masks. “Our goal is to make one that is reusable,” says Lakatos. “A patient can use it as a respirator and you can put it in an autoclave and reuse it.”
In Brooklyn, Voodoo Manufacturing has repurposed its 5,000-square-foot facility to mass-produce personal protective equipment. The company has set up a website, CombatingCovid.com, where organizations in need of supplies can place orders. Voodoo aims to print at least 2,500 protective face shields weekly and can scale to larger production volumes based on demand, the company said.
STAMFORD, CT – MARCH 23: Nurse Hannah Sutherland, dressed in personal protective equipment (PPE) awaits new patients at a drive-thru coronavirus testing station at Cummings Park on March 23, 2020 in Stamford, Connecticut. Availability of protective clothing for medical workers has become a major issue as COVID-19 cases surge throughout the United States. The Stamford site is run by Murphy Medical Associates. (Photo by John Moore/Getty Images)
Finally, Resonance, the fast fashion startup launched by the founder of FirstMark Capital, Lawrence Lenihan, is using its factory in the Dominican Republic to make face masks for consumers on the island and beyond.
“To contribute to the Dominican health efforts, Resonance is acting to utilize their resources to manufacture safety masks for distribution to local hospitals, nursing homes, and other high-risk facilities as quickly as possible. They have provided user-friendly instructions and material and will pay their sewers who can to make these masks from the security of their homes,” a spokesperson for the company wrote in an email. “Resonance is currently working to share this downloadable platform and simple instructions to their website, so anyone in the world can contribute to their own local communities.”
All of these efforts — and countless others too numerous to mention — point to the ways small companies are hoping to do something to help their communities stay safe and healthy in the midst of this global outbreak.
But many of these extreme measures may not have been necessary had governments around the world actively coordinated their response and engaged in better preparation before the situation became so dire.
There are a litany of errors that governments made — and are still making — in their efforts to respond to the pandemic, even as the private sector steps in and steps up to address them.
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Just Eat cuts its take for 30 days to help restaurants during the COVID-19 crisis
U.K. takeout marketplace Just Eat has announced a 30-day emergency support package for restaurants on its platform to help them through disruption caused by the coronavirus crisis.
From tomorrow (March 20) until April 19 the package — which Just Eat says is worth £10 million+ — will see funds directed back to U.K. partner restaurants in the form of a commission rebate of one-third (33%) on all commissions paid to Just Eat by restaurants; and via the removal of commissions across all collection orders, which it intends to help reduce pressure on restaurants’ delivery operations, where collection is still available.
Just Eat also said it’s waiving all sign-up fees for new restaurants joining its platform (which must still meet its standard conditions, such as being registered with the relevant local authority as a food business and having the required hygiene rating); and relaxing any existing arrangements that may be in place with partners to enable them to work with delivery aggregators — “regardless of existing contractual terms.”
It added that it will continue to pay restaurants weekly, including the rebate now in place.
Currently Just Eat has around 35,700 restaurants on its platform in the U.K., with delivery available to 95% of U.K. postcodes.
Commenting in a statement, Andrew Kenny, Just Eat’s U.K. MD, said:
These are some of the most challenging times the restaurants we work with have ever been through. We want to show our support and help them to keep their doors open, so they can focus on doing what they do best — delivering food to people across the UK every day. We know our Restaurant Partners are worried about their teams — from chefs to delivery drivers — and these measures will go some way to helping them maintain their operations and support their people.
The food delivery industry has a crucial role to play at this time of national crisis and it is only right that as the market leader in the UK Just Eat steps up to help our independent partners so they can keep delivering for the communities that need them.
In the U.K. and elsewhere there is rising concern about the economic impact of COVID-19 on the hospitality sector as people are told to stay away from social spaces.
On Monday the U.K. government advised people not to go to bars and restaurants or other social spaces in a bid to try to limit the spread of COVID-19. Although, unlike many other European countries, it has not yet issued strict quarantine measures such as ordering hospitality industry businesses to close their doors and citizens to work at home where possible.
On-demand food delivery remains one of the services that continues to operate even in locked down EU Member States. However, with gig economy business models not typically offering platform workers an employment safety net of benefits such as sick pay, the entire sector has come under fresh scrutiny for the legal status it assigns to delivery couriers, given the heightened risks posed to them by the novel coronavirus. In a nutshell, if they need to self isolate, they won’t be able to earn.
In its press release today Just Eat said it’s working on other unspecified support initiatives for couriers, as well as for groups including the vulnerable and isolated, and frontline workers.
These will be announced in due course, it added.
Although it also notes that the vast majority of orders placed through its network are delivered by restaurants with their own delivery capability. Its commission for such orders is a maximum of 14%, it added.
Some on-demand food delivery startups operating in Europe which do rely on gig workers to make deliveries have already announced emergency support funds to help platform workers who fall ill or need to self isolate during the COVID-19 crisis — including U.K.-based Deliveroo and Spain’s Glovo.
There has also been some criticism of how easy it is for couriers to access claimed support.
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Zume co-founder goes from pizza to climate-friendly food with $2.7 million in funding
Before leaving SoftBank-backed Zume Pizza in November 2018, co-founder Julia Collins knew what her next move would be: climate-friendly food. Today, Collins is announcing Planet FWD’s $2.7 million seed round led by BBG Ventures with participation from Cleo Capital, Cowboy Ventures, Precursor Ventures, Kapor Capital and others.
What’s unique about this round, Collins told TechCrunch, is that 99.5% of the funds came from people of color and/or women. That was deliberate, she said. What’s also deliberate is the startup’s mission to combat climate change by building a climate-friendly food platform and snack brand.
“For me, the question has always been, how can we reform our food systems so that they work better for people and work better for the planet?” Collins said. “That’s been the thread that has connected all of my work in food. It’s always been how can we change the existing infrastructure and the ways of doing business so that we create better outcomes.”
In 2017, Collins learned she was about to become a parent — something she hadn’t expected. That’s what led to, what she describes as, a sudden shift in consciousness where she realized she would soon become responsible for another human being.
“When I learned I was going to be a parent, I decided I was going to become a climatarian,” Collins said. “So that meant not just being a vegetarian or living a plant-based lifestyle, but wanting to live a planet-based lifestyle. So I went from being a plant-based eater to a climatarian. So I started thinking about how I could make food choices that would have better outcomes for the climate.”
This is where the focus on regenerative agriculture comes in. Regenerative agriculture is a farming technique that aims to reverse the effects of climate change by capturing carbon in soil and aboveground biomass, which ultimately increases biodiversity, enriches soils and improves watersheds. But unlike organic foods, where those specific farms are relatively well-known and identified, that can’t be said for regenerative agriculture. This is where the food platform comes in.
“When it came to the regenerative food landscape, nothing had been codified or mapped yet,” Collins said. “And so, as I started to pull together the ingredients for my climate-friendly snacks, I amassed this really exhaustive library of all this information about these farms. And I thought that was really interesting because anybody who wants to create a climate-friendly food product needs a universal set of information that just wasn’t available. And here I was building it in a little spreadsheet. And so I looked up and I realized this is actually software that I’m building.”
It’s this software that is powering Planet FWD’s food production. The startup’s first product is a cracker, which launches later this year. The next product will likely be chips, Collins said.
“A lot of what we’re doing with this snack product is engaging consumers and trying out this climate-friendly positioning to see whether or not it actually resonates with people,” she said.
Ideally, Planet FWD will be able to show there’s consumer demand for climate-friendly products, Collins said. From there, she hopes that would encourage more farmers to implement these regenerative agriculture practices. At this point, it’s unclear how many farms are focused on regenerative agriculture, but Collins has so far identified hundreds of them.
Since leaving Zume, the robotic pizza company has struggled. Earlier this year, the company was forced to lay off 360 employees and shut down its pizza-making and delivery business. Now, the company is focused solely on food packaging.
“It was very, very hard for me to decide to step away,” Collins said about leaving Zume. “It was one of the hardest things I’ve had to do. Maybe the hardest thing I’ve ever had to do professionally. I’ve had a year-and-a-half to make my peace and find distance from it, but it’s been difficult and painful to see. At some point, you have to look back and it’s hard to look back and know that I don’t have any control or influence around anything that’s happening now — either the way that it’s being messaged or the actual function of the company. I’m still an owner in the company, and I still have hope they’re going to get to a really good outcome. But I am powerless.”
Now and in the foreseeable future, Collins will be focused on climate-friendly foods and food production.
“All of us have to eat every day, but what if as a result of our eating, we were able to actually draw down carbon and reverse climate change. Much of what we talk about in terms of solutions are consume less and produce less but when it comes to food we all need to eat. What if, as a result of the way you ate, you could actually contribute to the solution.”
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European lawmakers propose a ‘right to repair’ for mobiles and laptops
The European Commission has set out a plan to move towards a ‘right to repair’ for electronics devices, such as mobile phones, tablets and laptops.
More generally it wants to restrict single-use products, tackle “premature obsolescence” and ban the destruction of unsold durable goods — in order to make sustainable products the norm.
The proposals are part of a circular economy action plan that’s intended to deliver on a Commission pledge to transition the bloc to carbon neutrality by 2050.
By extending the lifespan of products, via measures which target design and production to encourage repair, reuse and recycling, the policy push aims to reduce resource use and shrink the environmental impact of buying and selling stuff.
The Commission also wants to arm EU consumers with reliable information about reparability and durability — to empower them to make greener product choices.
“Today, our economy is still mostly linear, with only 12% of secondary materials and resources being brought back into the economy,” said EVP Frans Timmermans in a statement. “Many products break down too easily, cannot be reused, repaired or recycled, or are made for single use only. There is a huge potential to be exploited both for businesses and consumers. With today’s plan we launch action to transform the way products are made and empower consumers to make sustainable choices for their own benefit and that of the environment.”
The Commission said electronics and ICT will be a priority area for implementing a right to repair, via planned expansion of the Ecodesign Directive — which currently sets energy efficiency standards for devices such as washing machines.
Its action plan proposes setting up a ‘Circular Electronics Initiative’ to promote longer product lifetimes through reusability and reparability as well as “upgradeability” of components and software to avoid premature obsolescence.
The Commission is also planning new regulatory measures on chargers for mobile phones and similar devices. While an EU-wide take back scheme to return or sell back old mobile phones, tablets and chargers is being considered.
Back in January the EU Parliament voted overwhelmingly for tougher action to reduce e-waste, calling for the Commission to come up with beefed up rules by this summer.
In recent years MEPs have also pushed for the Ecodesign Direction to be expanded to include repairability.
The Commission proposals also include a new regulatory framework for batteries and vehicles — including measures to improve the collection and recycling rates of batteries and ensure the recovery of valuable materials. Plus there’s a proposal to revise the rules on end-of-life vehicles to improve recycling efficiency and waste oil treatment.
It’s also planning measures to set targets to shrink the amount of packaging being produced, with the aim of making all packaging reusable or recyclable in an economically viable way by 2030.
Mandatory requirements on recycled content for plastics used in areas such as packaging, construction materials and vehicles is another proposal.
Other priority areas for promoting circularity and reducing high consumption rates include construction, textiles and food.
The Commission expects the circular economy to have net positive benefits in terms of GDP growth and jobs’ creation across the bloc — suggesting measures to boost sustainability will increase the EU’s GDP by an additional 0.5% by 2030 and create around 700,000 new jobs.
The backing of MEPs in the European Parliament and EU Member States will be necessary if the Commission proposals are to make it into pan-EU law.
Should they do so, Dutch social enterprise Fairphone shows a glimpse of what’s coming down the repairable pipe in future…
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New funding round values catering marketplace Hungry at $100M+
Hungry, a catering marketplace that connects businesses with independent chefs, announced this week that it has raised $20 million in Series B funding. Hungry tells me that the funding valued the company at more than $100 million (pre-money).
The investors were also pretty impressive: The round was led by Evolution VC Partners and former Whole Foods co-CEO Walter Robb, who’s joining the startup’s board. Kevin Hart, Jay-Z, Los Angeles Rams running back Todd Gurley, former Obama aide Reggie Love and Seattle Seahawks linebacker Bobby Wagner also participated.
CEO Jeff Grass said that he and his co-founders Eman Pahlavani (COO) and Shy Pahlevani (president) got the idea for the company while working at their previous startup LiveSafe.
“LiveSafe was in a food desert, where the best options were Subway and Ruby Tuesday,” Grass said. “We wanted more authentic food and we started thinking about, ‘Is there a better way that taps into local chefs?’ ”
That eventually led to Hungry, which has built up a network of independent chefs in Washington, D.C., Philadelphia, Boston, New York and Atlanta, providing catering to companies including Amazon, E-Trade, Microsoft and BCG. The chefs are all screened by Hungry, they cook out of “ghost kitchens” (commercial kitchens that aren’t attached to a restaurant) and then the food is delivered by the Hungry team.
“The food is produced at a much lower cost structure than at a restaurant with a retail location,” Grass said. “And yet you’re not sacrificing on quality. These are top chefs cooking their best dishes — you get higher than restaurant-quality food, but produced at a much lower cost.”
He added that this lower cost also allows the startup to be generous. Specifically, for every two meals sold, Hungry is supposed to donate one meal to end hunger in the U.S., and it has donated nearly 500,000 meals already.
As for the funding, Grass and his team will use it to expand into new markets — he hopes to be in 23 cities by the end of 2021.
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Spindrift, maker of fizzy drinks, has raised $29.8 million
Spindrift, maker of fizzy soda and sparkling water, has raised $29.8 million in a funding round, per an SEC filing. The Charlestown, Mass. company was founded by Bill Creelman and has raised $70 million in known venture capital funding to date, per Crunchbase data.
The company did not immediately respond to request for comment.
Previous investors in the fizzy drink company include Almanac Insights, KarpReilly, Prolong Ventures, VMG Partners and more. Spindrift, founded in 2010, is up against big players, like the beloved and decades-old LaCroix, another sparkling water brand. Spindrift differentiates itself by emphasizing “real fruit” in its drinks. Think cucumbers from Michigan, strawberries from California and Alfonso mangoes from India. A day prior to the filing, Spindrift launched its pineapple flavor.
(In a quick aside looped up with a word we haven’t heard in a while: The company also offered a Golden Pineapple sweepstakes, where 13 winners will get a year’s-supply of free Spindrift and a custom mini-fridge).
Now, it’s worth mentioning that in San Francisco’s Marina district is another fruit-infused direct to consumer brand, sans the bubbles. Hint, founded in 2005 by Kara Goldin, has raised $26.5 million to date from The Perkins Fund and Verlinvest to produce naturally flavored fruit-essence water.
Today, Spindrift raised more than Hint’s total funding in one fell swoop, and both brands, alongside the age-old LaCroix, are synonymous with startup culture and recycling bins. And that tells us that at least according to investors, the future of water is far from, ahem, drying up.
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Soylent shakes up its executive team, naming Demir Vangelov as its new CEO
Soylent, the once high-flying Los Angeles-based meal replacement startup that has raised $72.4 million in financing from investors including Google Ventures, Lerer Hippeau and Andreessen Horowitz, has shaken up its executive team.
This week, the company announced in a blog post that the company’s chief financial officer, Demir Vangelov, would be taking over the top spot at the company and current chief executive Bryan Crowley would be stepping down.
“We would like to thank Bryan Crowley for his immense contributions to the company,” wrote Soylent chairman and founder Rob Rhinehart, in a statement.
Vangelov, who’s taking over from Crowley, previously served as an executive at the milk alternative company Califia Foods and at Oberto Foods, so he knows consumer packaged brands.
Crowley came to the company with grand ambitions to revitalize the Soylent brand and product line. The company had introduced a line of snack bars to complement its line of powders and drinks, while updating its drink line with a nootropic beverage containing caffeine and supplements supposedly designed to boost cognitive performance in addition to providing a meal replacement.
Soylent also set up fancy digs in Los Angeles’ arts district and established a Food Innovation Lab, which only a year ago awarded $25,000 to a few food startups working there.
Now, only a year later, the Food Innovation Lab is shuttered and Soylent has moved to a smaller office space. The company declined to comment on the news or its new strategy.
In some ways, Soylent may suffer from being a progenitor of an investment thesis which has passed it by. When the company launched in 2013, it was a fairly novel idea to start a new food brand, as Rhinehart notes in the blog post announcing the executive change:
Soylent started as a movement. In 2013, there was scarcely any innovation or attention to one of the world’s most important product sectors: our food. Today, innovative food companies are performing record-breaking IPOs, new retailers are raising massive growth rounds, and food, agriculture, and ingredient technologies are some of the most disruptive startups in the ecosystem. But we still have a lot of work to do to fulfill Soylent’s mission of nutrition for all.
Today we are making some changes at the company. We are renewing our commitment to being transparent, authentic and science-driven, all while putting the customer first. To do this we are going to re-focus on our core products. We will be improving our current product line as well as bringing some truly innovative ideas off the shelf and into the market, and we will be improving our prices by focusing on quality over quantity when it comes to distribution and marketing.
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Spaceflight Industries to sell its satellite rideshare launch business to Japan’s Mitsui & Co. and Yamasa
Spaceflight Industries, owner of both Spaceflight, Inc. and BlackSky, is selling the Spaceflight, Inc. portion of its business to Japanese industrial megacorporation Mitsui & Co, and Yamasa both of which will co-own the company in a 50/50 joint venture after its closing. The deal will see Spaceflight continue to operate as an independent business based in the U.S. and headquartered in Seattle, with the same mission of providing rideshare launch services for small satellite payloads.
Meanwhile, Spaceflight Industries will use the funds generated from the sale (the terms of the deal were not disclosed) to re-invest in its BlackSky business. BlackSky is an Earth observation company that deals in geospatial intelligence, and that currently operates four satellites in orbit, with eight more planned to join its constellation sometime later this year.
The deal also means that Mistui & Co, which is one of Japan’s largest businesses and which operates in a variety of sectors including infrastructure, energy production, IT, food, consumer products, mining, chemicals and more, will now be in the rocket launch rideshare business as well. Mitsui also has an aerospace arm that includes a space business which provides satellite development, launch and operation services, but noted in a press release that Spaceflight will become “the cornerstone” of its space strategy pending close of the deal.
Spaceflight, Inc. has been offering its services since 2010, and has launched a total of 271 satellites on 29 separate rocket launches, with 10 missions set to take place in 2020 alone. The company’s business seems poised to grow as more launch providers and more small satellite operators enter the market, with many predictions indicating sharp uptakes in orbit-based businesses to come over the next decade.
This arrangement is perhaps indicative of things to come in the space industry, as more young companies look at their overall business and determine how best to delineate things to continue their growth and return funds on investment to stay on mission. SpaceX, for instance, has confirmed it’s looking at spinning out its Starlink business and taking that public, a move that could generate significant funds for it to then funnel back into its core launch business in pursuit of its goals of making humans multi-planetary.
The deal still has to undergo review by the Committee on Foreign Investment in the United States (CFIUS) because there’s a national security interest involved, given Spaceflight’s past work. This is expected to take multiple months, and the companies say they anticipate the deal will close sometime during Q2 2020 if everything is approved.
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