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Consolidation continues apace in the world of e-commerce, and today it was the turn of the classified ads market. Today, eBay announced it had reached a deal to sell off its Classifieds business unit to Adevinta, a Norway-based classified ads publisher majority owned by Norwegian publisher Schibsted. The deal is valued at $9.2 billion, which includes eBay getting $2.5 billion in cash and 540 million Adevinta shares. The deal makes eBay a 44% owner of Adevinta, with a 33.3% voting stake.
Adevinta’s interest in eBay was reported earlier in the week, but with the deal coming at a much lower valuation, of $8 billion.
More generally, it caps off months of speculation about the future for the classifieds business, which has come out of long-term pressure spurred by activist investors for eBay to rationalise what had once been a sprawling e-commerce business empire (advocating for a reverse Amazon, I guess you could say). That included not just its marketplace, but classified ads, payment services (PayPal, which got spun out as a separate company) and ticketing (Viagogo acquired its Stubhub business in a $4 billion deal last year, although that is now facing some regulatory scrutiny).
Now, all three of those business units are no longer a part of eBay.
Adevinta is in 15 countries and prior to this deal had 35 digital products and websites. Ebay meanwhile owns 12 brands in 13 countries around the world, but the business has been hard hit by the coronavirus crisis. In the last quarter, eBay said that Classifieds brought in revenues of just $248 million, down 3% on an as-reported basis and remaining flat on a FX-Neutral basis. For some context, eBay’s Marketplace unit brought in revenues of $1.9 billion in the same period.
The overlap will mean a classified ad footprint of 20 countries, and the companies believe that some $150 million – $185 million in synergies will be reached through the combination.
“We are pleased we reached an agreement with Adevinta that brings together two great companies,” said Jamie Iannone, CEO of eBay, in a statement. “eBay believes strongly in the power of community and connections between people, which has been essential to our Classifieds businesses globally. This sale creates short-term and long-term value for shareholders and customers, while allowing us to participate in the future potential of the Classifieds business.”
With little needed but text and a search facility to create a very basic list of offers, classifieds were one of the first early “hits” of the internet, disrupting newspapers and one of their traditionally most consistent revenue streams (not so anymore, of course). Classifieds was an obvious area for eBay to move into in the early days: it complemented its marketplace, which back then had a strong emphasis on used goods and selling items on auction rather than buying outright, and for selling by using imagery and dynamic sales pitches (something that was not second nature to many, who were migrating from newspaper ads based only on a small amount of text).
But over the years, the tech behind what constitutes a “classified ad” has changed, and so have expectations from buyers and sellers.
And those in the classified ads market now compete with a wide plethora of alternatives, for example, which leverage social and geographical networks to connect people to things or services they might like to buy or rent. They include the likes of Facebook’s Marketplace but also handy mobile app-based listings services, and more. Some of these completely undercut the business model of the original classifieds disruptors.
That has meant that those who have established themselves in the space have played on consolidation to grow and improve their economies of scale.
“With the acquisition of eBay Classifieds Group, Adevinta becomes the largest online classifieds company globally, with a unique portfolio of leading marketplace brands. We believe the combination of the two companies, with their complementary businesses, creates one of the most exciting and compelling equity stories in the online classifieds sector,” said Rolv Erik Ryssdal, CEO of Adevinta, in a statement.
“We have been impressed with eBay Classifieds Group’s achievements in recent years, leading across markets with nationally recognized brands including Mobile.de, Gumtree, Marktplaats, dba, Bilbasen, Kijiji, 2dehands, 2ememain, Vivanuncios, Automobile.it, Motors.co.uk, Autotrader (Australia), Carsguide (Australia), and eBay Kleinanzeigen, and innovating consistently across its product portfolio and advertising technology platform.”
For now, there are no announcements of layoffs or other moves, with eBay’s classifieds executive team coming over with the deal.
“This deal is a testament to the growth and potential of the eBay Classifieds business,” said Alessandro Coppo, SVP and GM, eBay Classifieds Group. “We are excited for our local classifieds brands to join Adevinta and shape a global leader in an industry full of potential.”
The deal is expected to be completed in the first quarter of 2021, subject to regulatory and shareholder approvals.
As part of Schibsted, will acquire eBay Classifieds’ Danish business once the deal closes.
“Schibsted’s Board of Directors and management strongly supports the agreement between Adevinta and eBay, as we are confident that it will further strengthen the value creation potential for Schibsted and the rest of Adevinta’s shareholders. Schibsted intends to continue to contribute to the value creation for all Adevinta shareholders as a significant long-term anchor shareholder,” said Kristin Skogen Lund, CEO of Schibsted in a statement.
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Customer engagement company Freshworks today announced that it has acquired Flint, an IT orchestration and cloud management platform based in India. The acquisition will help Freshworks strengthen its Freshservice IT support service by bringing a number of new automation tools to it. Maybe just as importantly, though, it will also bolster Freshworks’ ambitions around cloud management.
Freshworks CPO Prakash Ramamurthy, who joined the company last October, told me that while the company was already looking at expanding its IT services (ITSM) and operations management (ITOM) capabilities before the COVID-19 pandemic hit, having those capabilities has now become even more important, given that a lot of these teams are now working remotely.
“If you take ITSM, we allow for customers to create their own workflow for service catalog items and so on and so forth, but we found that there’s a lot of things which were repetitive tasks,” Ramamurthy said. “For example, I lost my password or new employee onboarding, where you need to auto-provision them in the same set of accounts. Flint had integrated with Freshservice to help automate and orchestrate some of these routine tasks and a lot of customers were using it and there’s a lot of interest in it.”
He noted that while the company was already seeing increased demand for these tools earlier in the year, the pandemic made that need even more obvious. And given that pressing need, Freshworks decided that it would be far easier to acquire an existing company than to build its own solution.
“Even in early January, we felt this was a space where we had to have a time-to-market advantage,” he said. “So acquiring and aggressively integrating it into our product lines seemed to be the most optimal thing to do than take our time to build it — and we are super fortunate that we placed the right bet because of what has happened since then.”
The acquisition helps Freshworks build out some of its existing services, but Ramamurthy also stressed that it will really help the company build out its operations management capabilities to go from alert management to also automatically solving common IT issues. “We feel there’s natural synergy and [Flint’s] orchestration solution and their connectors come in super handy because they have connectors to all the modern SaaS applications and the top five cloud providers and so on.”
But Flint’s technology will also help Freshworks build out its ability to help its users manage workloads across multiple clouds, an area where it is going to compete with a number of startups and incumbents. Since the company decided that it wants to play in this field, an acquisition also made a lot of sense given how long it would take to build out expertise in this area, too.
“Cloud management is a natural progression for our product line,” Ramamurthy noted. “As more and more customers have a multi-cloud strategy, we want to give them a single pane of glass for all the work workloads they’re running. And if they wanted to do cost optimization, if you want to build on top of that, we need the basic plumbing to be able to do discovery, which is kind of foundational for that.”
Freshworks will integrate Flint’s tools into Freshservice and likely offer it as part of its existing tiered pricing structure, with service orchestration likely being the first new capability it will offer.
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For the second time in less than 24 hours, an enterprise company bought an early-stage startup. Yesterday afternoon DocuSign acquired Liveoak, and this morning Slack announced it was buying corporate directory startup Rimeto, which should help employees find people inside the organization who match a specific set of criteria from inside Slack.
The companies did not share the purchase price.
Rimeto helps companies build directories to find employees beyond using tools like Microsoft Active Directory, homegrown tools or your corporate email program. When we covered the company’s $10 million Series A last year, we described what it brings to directories this way:
Rimeto has developed a richer directory by sitting between various corporate systems like HR, CRM and other tools that contain additional details about the employee. It of course includes a name, title, email and phone like the basic corporate system, but it goes beyond that to find areas of expertise, projects the person is working on and other details that can help you find the right person when you’re searching the directory.
In the build versus buy equation that companies balance all the time, it looks like Slack weighed the pros and cons and decided to buy. You could see how a tool like this would be useful to Slack as people try to build teams of employees, especially in a world where so many are working from home.
While the current Slack people search tool lets you search by name, role or team, Rimeto should give users a much more robust way of searching for employees across the company. You can search for the right person to help you with a particular problem and get much more granular with your search requirements than the current tool allows.
Image Credit: Rimeto
At the time of its funding announcement, the company, which was founded in 2016 by three former Facebook employees, told TechCrunch it had bootstrapped for the first three years before taking the $10 million investment last year. It also reported it was cash-flow positive at the time, which is pretty unusual for an early-stage enterprise SaaS company.
In a company blog post announcing the deal, as is typical in these deals, the founders saw being part of a larger organization as a way to grow more quickly than they could have alone. “Joining Slack is a special opportunity to accelerate Rimeto’s mission and impact with greater reach, expanded resources, and the support of Slack’s impressive global team,” the founders wrote in the post.
The acquisition is part of a continuing trend around enterprise companies buying early-stage startups to fill in holes in their product road maps.
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Even in the best of times, finding a notary can be a challenge. In the middle of a pandemic, it’s even more difficult. DocuSign announced it has acquired Liveoak Technologies today for approximately $38 million, giving the company an online notarization option.
At the same time, DocuSign announced a new product called DocuSign Notary, which should ease the notary requirement by allowing it to happen online along with the eSignature. As we get deeper into the pandemic, companies like DocuSign that allow workflows to happen completely digitally are in more demand than ever. This new product will be available for early access later in the summer.
The deal made sense given that the two companies had a partnership already. Liveoak brings together live video, collaboration tooling and identity verification that enables parties to get notarized approval as though you were sitting at the desk in front of the notary.
Typically, you might get a document that requires your signature. Without electronic signature, you would need to print it, sign the document, scan it and return it. If it requires a notary, you would need to sign it in the notary’s presence, which requires an in-person visit. All of this can be streamlined with an online workflow, which DocuSign is providing with this acquisition.
It’s like the perfect pandemic acquisition, making a manual process digital and saving people from having to make face-to-face transactions at a time when it can be dangerous.
Liveoak Technologies was founded in 2014 and is part of the Austin, Texas startup scene. The company raised just under $28 million during its life as a private company. The firm most recently raised $8 million at a post-money valuation of $30.4 million, according to PitchBook data. Given the amount that DocuSign paid for the startup, it appears to have gotten a bargain.
This acquisition is part of a growing pandemic acquisition trend of sorts, where larger public enterprise companies are plucking early-stage startups, in some cases for relatively bargain prices. Among the recent acquisitions are Apple buying Fleetsmith and ServiceNow acquiring Sweagle last month.
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Google confirmed today via blog post that it has acquired Canadian smart glasses company North, which began life as human interface hardware startup Thalmic Labs in 2012. The company didn’t reveal any details about the acquisition, which was first reported to be happening by The Globe and Mail, last week. The blog post is authored by Google’s SVP of Devices & Services Rick Osterloh, which cites North’s “strong technology foundation” as a key driver behind the deal.
Osterloh also emphasizes Google’s existing work in building “ambient computing,” which is to say computing that fades into the background of a user’s life, as the strategic reasoning behind the acquisition. North will join Google’s existing team in the Kitchener-Waterloo area, where North is already based, and it will aid with the company’s “hardware efforts and ambient computing future,” according to Osterloh.
In a separate blog post, North’s co-founders Stephen Lake, Matthew Bailey and Aaron Grant discuss their perspective on the acquisition. They say the deal makes sense because it will help “significantly advance our shared vision,” but go on to note that this will mean winding down support for Focals 1.0, the first-generation smart glasses product that North released last year, and cancelling any plans to ship Focals 2.0, the second-generation version that the company had been teasing and preparing to release over the last several months.
Focals received significant media attention following their release, and provided the most consumer-friendly wearable-glasses-computing-interface ever launched. They closely resembled regular optical glasses, albeit with larger arms to house the active computing components, and projected a transparent display overlay onto one frame which showed things like messages and navigation directions.
Around the Focals 1.0 debut, North co-founder and CEO Stephen Lake told me that the company had originally begun developing its debut product, the Myo gesture control armband, to create a way to interact naturally with the ambient smart computing platforms of the future. Myo read electrical pulses generated by the body when you move your arm, and translated that into computer input. After realizing that devices it was designed to work with, including VR headsets and wearable computers like Google Glass, weren’t far enough along for its novel control paradigm to take off, they shifted to addressing the root of the problem with Focals.
Focals had some major limitations, however, including initially requiring that anyone wanting to purchase them go into a physical location for fitting, and then return for adjustments once they were ready. They were also quite expensive, and didn’t support the full range of prescriptions needed by many existing glasses-wearers. Software limitations, including limited access to Apple’s iMessage platform, also hampered the experience for Apple mobile device users.
North (and Myo before it) always employed talented and remarkable mechanical electronics engineers sourced from the nearby University of Waterloo, but its ideas typically failed to attract the kind of consumer interest that would’ve been required for sustained independent operation. The company had raised nearly $200 million in funding since its founding; as mentioned, no word on the total amount Google paid, but it doesn’t seem likely to have been a blockbuster exit.
In an email to North customers, the company also said it would be refunding the full amount paid for any Focals purchases — likely to defray any complaints about the end of software support, which occurs relatively soon, on July 31, 2020.
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Earlier today we took a look at two companies that have filed to go public, nCino and GoHealth. The pair join Lemonade in a march toward the public markets.
But those three firms are hardly alone. We know that DoorDash filed privately earlier this year (it also raised a pile of cash lately, so its IPO may not be in a hurry), and Postmates filed privately last year.
Even more, there are a number of companies whose IPOs we anticipate in short order. So, what follows is our incredibly scientific survey of impending IPOs, starting with those closest to the gate. This list is focused on companies that were at one point venture-backed startups, even if they have become behemoths in the intervening years.
We’ll start with companies that have filed and are moving toward debuts in the next few weeks:
And, next, companies that have filed privately but are still hanging back:
And here are companies that are making the sort of noise that one might make before finally going public:
All of the above is a jam, and I am stoked to dig through the S-1 trenches with you.
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At a time when IT has to help employees set up and manage devices remotely, a service that simplifies those processes could certainly come in handy. Apple recognized that, and acquired Fleetsmith today, a startup that helps companies do precisely that with Apple devices.
While Apple didn’t publicize the acquisition, it has confirmed the deal with TechCrunch, while Fleetsmith announced the deal in a company blog post. Neither company was sharing the purchase price.
The startup has built technology that takes advantage of Apple’s Device Enrollment Program, allowing IT departments to bring devices online as soon as the employee takes it out of the box and powers it up.
At the time of its $30 million Series B funding last year, CEO Zack Blum explained the company’s core value proposition: “From a customer perspective, they can ship devices directly to their employees. The employee unwraps it, connects to Wi-Fi and the device is enrolled automatically in Fleetsmith,” Blum explained at that time.
Over time, the company has layered on other useful pieces beyond automating device registration, like updating devices automatically with OS and security updates, while letting IT see a dashboard of the status of all devices under management, all in a pretty slick interface.
While Apple will in all likelihood continue to work with Jamf, the leader in the Apple device management space, this acquisition gives the company a remote management option at a time when it’s essential with so many employees working from home.
Fleetsmith, which has raised more than $40 million from investors, like Menlo Ventures, Tiger Global Management, Upfront Ventures and Harrison Metal, will continue to sell the product through the company website, according to the blog post.
The founders put a happy face on the deal, as founders tend to do. “We’re thrilled to join Apple. Our shared values of putting the customer at the center of everything we do without sacrificing privacy and security, means we can truly meet our mission, delivering Fleetsmith to businesses and institutions of all sizes, around the world,” they wrote.
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The fintech revolution is just getting started.
At least that’s the impression we got after a conversation with Plaid co-founder Zach Perret. He appeared on Extra Crunch Live last week to talk about his company’s announced exit to Visa and the larger fintech landscape.
Perret and Plaid announced a deal to sell the company to Visa earlier this year for $5.3 billion, a transaction that highlighted the company’s central position in the fintech world. Plaid provides APIs that link consumer bank accounts to apps and other financial services, making it the connective tissue of the fintech boom.
It’s probably no surprise, then, that Perret is bullish: “You’ve heard it a million times, but the quote of software eating the world [is true], and my corollary to that is [that] every company is a fintech company. And certainly every financial services company should be a fintech company.”
He said there’s lots of room left for fintech and finservices companies to create new products, which is not a bad view of the future if you want to be cheered up. Perret also noted that there are widespread opportunities for fintech companies to help underbanked people in the U.S. and abroad, which indicates a massive, untapped total addressable market.
To make sure you can take your own notes, we’ve included the full session below and excerpted a few passages from the transcript. (You can sign up for Extra Crunch here if you need access.)
First up, here’s the full call:
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With more companies moving workers home, making sure your systems are up and running has become more important than ever. ServiceNow, which includes in its product catalog an IT Help Desk component, recognizes that help desks have been bombarded during the pandemic. To help stop configuration problems before they start, the company today acquired Sweagle, a configuration management startup based in Belgium.
The companies did not share the purchase price.
ServiceNow gets a couple of boosts in the deal. First of all, it gets the startup’s configuration management products, which it can incorporate into its own catalog, but it also gains the machine learning and DevOps knowledge of the company’s employees. (The company would not share the exact number of employees, but PitchBook pegs it at 15.)
RJ Jainendra, ServiceNow’s vice president and general manager of DevOps and IT Business Management, sees a company that has pioneered the IT configuration management automation space, and brings with it capabilities that can boost ServiceNow’s offerings. “With capabilities for configuration data management from Sweagle, we will empower DevOps teams to deliver application and infrastructure changes more rapidly while reducing risk,” Jainendra said in a statement.
ServiceNow claims that there can be as many as 50,000 different configuration elements in a single enterprise application. Sweagle has designed a configuration data management platform with machine learning underpinnings to help customers simplify and automate that complexity. Configuration errors can cause shutdowns, security issues and other serious problems for companies.
Sweagle was founded in 2017 and raised $4.05 million on a post-valuation of $11.88 million, according to PitchBook data.
The company is part of a growing pattern of early-stage startups being sucked up by larger companies during the pandemic, including VMware acquiring Ocatarine and Atlassian buying Halp in May and NetApp snagging Spot earlier this month.
This is the third acquisition for ServiceNow this year, all involving AI underpinnings. In January it bought Loom Systems and Passsage AI. The deal is expected to close in Q3 this year, according to ServiceNow.
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Podcasting continues to see a strong trajectory in the world of streamed audio content, and today comes the latest development on that front. SiriusXM, owner of Pandora and backer of SoundCloud, said that it is acquiring Simplecast, a podcast management platform used by creators to publish and distribute podcasts, and subsequently analyse how they are consumed. SiriusXM plans to integrate Simplecast with AdsWizz, a digital audio advertising company that it acquired in 2018 for $66.3 million in cash plus shares to power ads on Pandora .
The company is not disclosing any of the financial terms for the Simplecast acquisition but we have asked and will update if we learn more. As a startup, New York-based Simplecast, which will continue to be led by its founder and CEO Brad Smith, had raised a modest $7.87 million in funding from investors since launching in 2013, per PitchBook data.
The deal is interesting because it is bringing one of the more popular independent platforms and set of tools used by streamers under the wing of a platform. Simplecast’s many podcasts and users today include Armchair Expert with Dax Shepard, Netflix, Maximum Fun, Cloud10, QCODE, Anna Faris is Unqualified, Blue Wire, Revision Path and (disclaimer) TechCrunch, who use it to distribute content over multiple, and sometimes competing, networks, including Apple, Spotify, Google and Overcast. (Business plans currently range in price and start at $15/month and go up to $85/month or more depending on podcast size, number of users and features that you need.)
Pandora (with help from SiriusXM, which has a large and popular stable of talk radio shows on its channels) has been building up its own spoken-word content, of course, so there is a direct opportunity to push more on-demand podcasts to that platform in particular, as well as offer more interesting terms for doing so, as well as bring in a much wider spectrum of podcasts to run AdsWizz’s inventory, which currently is seen by more than 100 million people each month across the U.S. and Canada (SiriusXM’s and Pandora’s footprint in vehicles, online and more).
We have asked SiriusXM if the plan will be to keep all of Simplecast’s services as-is after the deal closes.
What’s clearer is that, with SiriusXM also making a key investment in SoundCloud last year, the company is — like Spotify (which acquired a Simplecast competitor, Anchor, last year) — building up its music-business tools to complement its position as a content provider: This is a key role to play in the brave new world of digital music, where monetisation remains a challenge for most, and the tools to distribute, analyse and (yes) monetise one’s creative content continue to get more sophisticated, so much so that getting that part of the equation right can make or break an artist or wider creative or media endeavour.
“Our goal is to provide audio publishers with state-of-the-art platforms and give them everything they need to be successful,” said Alexis van de Wyer, CEO of AdsWizz, in a statement. “Empowering podcasters of any size to create, distribute, analyze, and monetize their work is the next natural step in pursuing our vision.”
“From the beginning, Simplecast’s mantra and mission was to remain laser-focused on podcast creators – building the best tools for publishing and insights,” said Brad Smith, the founder & CEO of Simplecast, in a statement of his own. “The opportunity and alignment with AdsWizz allows our product — and our customers — access to a powerful monetization platform. Two best-in-class platforms are now able to align with the shared mission of helping publishers succeed, while each team continues to focus on their respective areas of expertise.”
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