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Like most investors, I am a little too obsessed with unicorns.
But not just the Silicon Valley kind. As the mother of a five-year-old daughter, my interests also veer in a pink, sparkly direction. So it should not be all that surprising that I recently found myself in a dusty corner of the internet where die-hard unicorn fans go to spread their wings.
It was there, deep in the My Little Pony forums, that one question stopped me in my tracks: “is a male alicorn possible in the future?1”
An alicorn, for those uninitiated to the mythological particulars, is the rare winged, female version of a traditional unicorn.
My Little Pony popularized the term, and the fan forum on which user “Green Precision” asked his question back in 2015 had some interesting answers to the particulars of this philosophical dilemma.
Shadow Stallion responded immediately, “I don’t think a male Alicorn will be possible in the future. Not because its [sic] not wanted or because its [sic] not genetically possible…but generally when male characters are introduced to a show where female characters are prominent, things get ugly.”
Malinter posited, “they probably do but given the female-to-male ratio of Equestria2 they are probably exceptionally rare. The real problem for a male alicorn is not that they exist but where is their place in the world? …Our male alicorn has some pretty big hoof prints to fill in while at the same time not make a trainwreck of established lore.”
Wind Chaser went straight from unconscious bias to conscious bias in their response: “aesthetically a male alicorn just wouldn’t look right, because their bodies are already naturally larger than females, thus the wings would cause an imbalance to the design.”
But it wasn’t all bad news.
“Until it’s proven otherwise, it’s safe to say that something like a male alicorn is possible,” responded Geek0zoid. Crysahis agreed. “Overall yes, I believe there could be a male alicorn it may just take a while to actually happen!”
It doesn’t take a PhD in philosophy from Stanford or the one lone female investing partner at Sequoia3 to posit that these same conversations were probably happening all over Sandhill Road in December of 2009, as male VCs discussed whether female unicorns could actually happen4.
As we move into 2020, though, we’re about to see a pink, winged stampede.
Just look at the recent trends. In 2019, more female-funded unicorns were born than ever before.5 And things are only looking up. (I’m looking at you, ClassPass!)

Public opinion agrees. Alongside TruePublic, where I am an advisor and angel investor, I ran a study asking if people believed we would see more female-led unicorns in the 2020s.6 At the time of this article, 68% of the 6,500 respondents said they believed we would see more, with 30% of women responding “many more” (as opposed to only 16% of men). Only 4% of women, but 9% of men, responded “no, not a chance.”7


Kaben Clauson, founder and CEO, says “to represent Gen Z, Millennials and Gen X, TruePublic needs a weighted sample of roughly one thousand Americans to represent that population of the USA.” This particular study already has 6,500 respondents, making it statistically significant.
In fact, female-founded and female co-founded companies are actually over-indexing for unicorn status despite a lack of investment dollars.
Shelby Porges, co-founder of The Billion Dollar Fund for Women, explains: “Recent tracking has shown that female-founded companies represent 4% of all unicorns. That’s astonishing considering that in the past couple of years, they have gotten only slightly more than 2% of all venture funding.” Porges, whose group has mobilized more than 80 venture funds to pledge to invest over a billion dollars into women-founded companies, continues, “It demonstrates why we say, ‘when you invest in women, you’re in good company.’ ”
Here are the three reasons I believe a herd of winged female unicorns (OK, alicorns) is coming down the pipeline in the 2020s:
New data reveals that women invest in women at nearly three times the rate that men do and with the (slow) rise in the number of female investing partners at VCV firms, we are poised to see more and more gender-balanced founding teams getting funding.8 Like one male GP at one of the world’s top VC funds said to me when discussing one of the few female partners at his firm, “she always brings us parenting companies.” It might be cringe-worthy if TechCrunch hadn’t declared 2020 “a big year for online childcare” and that same female partner weren’t about to make a big chunk of cash thanks to all the upcoming parenting alicorns she was smartly funding.
Sophia Bendz, a partner at Atomico who also leads the Atomico Angel Program, said, “I’m confident we’ll see more female unicorns in the next decade because there’s a growing wave of ambitious female founders building incredible products and services. There are also more women in VC now and I’ve seen first-hand the impact having female investment partners can have on increasing the amount of investment into female-led companies. The data shows that women invest in women at three times the rate as male investment partners.”
My study at TruePublic coincided with these findings. When asked if a female investor was more likely to invest in a female entrepreneur, 64% of people responded affirmatively (64% of these individuals were women and 63% were men).9

Jomayra Herrera agrees. An investor at Cowboy Ventures (which thanks to Aileen Lee coined the term “unicorn” in the first place), and a volunteer with AllRaise, a nonprofit promoting women in VC, she says: “As the venture industry continues to diversify, especially as it relates to gender and race/ethnicity, I am optimistic that we will see more female-led and people of color-led unicorns over the next decade. We know that diverse teams not only function better, but they are able to see areas of opportunities that more homogenous teams might miss. I think the next generation of investors are more likely to question conventional wisdom, forms of pattern recognition that may lead to bias, and other structural barriers that have historically left out promising entrepreneurs.”
Camila Farani is a well-known investor in Brazil. As founder of G2 Capital, former president of Gavea Angels and a personality on Brazil’s “Shark Tank,” she says “having diverse points of view at the table makes the decision clearer and more certain. People who think differently than you and have other visions of the market, sometimes can show you what you can’t see by yourself.”
She also reminds us not to forget the impact that angel investors can have. “The investments market is still made up mostly of men, but this landscape is changing gradually. It is interesting to see that angel investing is being the most common choice for women who want to make their first investments.”
This trend of investing more in women isn’t just limited to female investors. Susana Robles has spent two decades leading the charge to invest in women in Latin America and alongside Marta Cruz of NXTP Labs is co-founder of WeXchange, a platform that connects women entrepreneurs from Latin America and the Caribbean with mentors and investors.
As Robles says, “I think the world is finally waking up to the fact that there is serious research proving that startups with women co-founders win in all aspects: profitability, as well as greater social and environmental awareness. Investors should want to have this triple win.” She continues, “women tend to return money to investors faster than men, and at the same time, they obtain higher returns. Women are in charge of 64% of all global purchasing decisions on products and services, so having women on C-level positions increases the chance that a startup [will] be highly attractive to a massive market and become a unicorn.”
It also extends to the LPs in the funds. “I also think many investors in funds (mostly DFIs [development finance institutions] but not exclusively) have become more vocal in stating that they don’t want any more to invest in teams led by an all-white, all-male cast who choose startups with all-white, all-male founders.” Jennifer Neundorfer is the co-founder of Jane VC and an investor in Kinside, a parenting app that just raised a $3 million seed round. When describing her fund’s rationale for focusing on female founders, she drops the mic: “we’re going to invest in an under-looked asset class that is overperforming.” Boom.
Another reason we’ll see more female-founded “alicorns” in the 2020s has everything to do with the new markets that female founders are creating. Hunter Walk of Homebrew was one of the initial seed investors in Winnie, an online marketplace for childcare that recently raised a $9 million Series A. At the time, he saw something that others investors didn’t. Winnie co-founder Sara Mauskopf explains, “Four years ago when we started Winnie, parenting and especially child care were not hot investment areas. This has been changing. It certainly helps that more investors are women and are in the thick of their child-bearing and rearing years.”
Part of what Walk says he recognized was the clear founder-market fit displayed by Mauskopf and her co-founder Annie Halsall. As Mauskopf says, “With Winnie, we saw an opportunity to solve the child-care crisis that other founders either did not recognize or did not care to solve. While everyone else was starting crypto and scooter companies, we were building the first-ever tech platform for $57 billion child care industry. Lack of access to quality child care disproportionately impacts women, so it shouldn’t be surprising that it took a female led team to capitalize on this opportunity.” Expanding on the concept of founder-market fit, Walk says, “I love to come away thinking, these are the absolute right founders to build this business.”10
Bendz, the Atomico partner who specializes in femtech and is also an avid angel investor, agrees. “Often I meet founders that you can tell are at the right place at the right time with the right mindset and the right team. It’s almost like all of the experiences they have had prior to launching a company have been preparing them to create that business at that time. These are the kind of founders who I know are in it for the long haul, and who are going to weather the ups and downs.” As a woman who uses the products and services she invests in, Bendz is also an example of investor-market fit, which I believe will open new markets in the decades to come.
Something else investors like Walk and Bendz believe in? Outsized opportunities. And the potential for outsized opportunities are especially ripe in untapped markets. The rise of femtech is yet another example of how the intuitive success of the concept of founder-market fit ultimately needed more female founders for certain markets to blossom. As Bendz explains, “Throughout a woman’s life there are many big events that have a big impact on our overall health — from childbirth to menopause. I know all women are tired of poor or non-existent solutions for women surrounding those life events, and that’s why we are seeing so many companies launching to better serve women’s needs. When you think about the fact that women have only had the right to vote and educate themselves for 100 years, it’s mind-blowing how long the world was operating with only 50% of the population in control. That’s reflected in the products and services we as a society have funded.”
Women’s consumer products are another area. Ornella Moraes is one of four female co-founders of Brazilian-led Sousmile, which recently raised a $6 million USD Series A led by Kaszek Ventures. “Our brand is a woman,” Moraes says of her dental beauty startup that retails throughout São Paulo. And so are the leaders of the company. At Sousmile, there are four female co-founders and two male co-founders. “More dentists in the world are women than men, so it’s been critical for our team to have more female founders,” she says. In this way, the rise of female founders and co-founders can completely change markets. “We believe this will fundamentally create a different type of product,” says Walk.
Finally, certain emerging markets pose a particular opportunity for female founders by over-indexing for both large IPOs and female founders. 2017 was the first year that more of the largest IPOs in the internet sector globally came from emerging markets. Nazar Yasin, founder of Rise Capital, which invests in emerging markets, says “This trend isn’t going away.” After all, most GDP growth comes from emerging markets, where most global internet users live. As he explains, “the future of market capitalization growth in the internet sector globally belongs to emerging markets.” And yet this type of innovation takes resilience. “If you’re a startup in one of these markets, it’s like trying to grow a plant in the desert.”11 In an environment that demands more daily resilience, there is a different appetite for risk and innovation. (I call this resilience innovation.)
Perhaps the easiest example of emerging market innovation fueled by resilience is fintech. Emerging markets and their often unstable economies boast a much higher number of frustratingly unbanked individuals. This brings about innovation. Hanna Schiuma, the Brazilian-born fintech founder of ElasBank, where I am an angel investor and advisor, explains how ubiquitous such fintech innovation is becoming.
“Soon all finance will be tailor-made and fintech will be common ground because all financial services will be technology-intensive.” She also argues that the nature of such an innovation allows the industry to become more innovative, and thus inclusive, which is exactly what is happening with her own women’s bank, launching in 2020. “That means great opportunities to better serve women’s financial needs to offer dedicated products, and to gather female talent to build those products from a diverse and innovative perspective.” Ultimately, “resilience is key for us to build that pool of talent and open the doors for gender balance and financial inclusion.”
Furthermore, data shows Africa and Latin America both beat global averages for percentages of startup female founders. Laura Stebbing is co-CEO of accelerateHER, a global community of leaders addressing the under-representation of women in tech through action. Raised in Southern Africa, Stebbing is passionate about Africa’s rise as a hub of female entrepreneurship.
“Africa has both the highest proportion of women founders at 26% [Latam comes in second]12 and a $42 billion funding gap. There’s clearly no lack of talent across Africa’s 54 countries, so for the investors, corporate executives, policy makers and established founders that aren’t moved by the moral arguments for gender parity, notice the enormous business opportunity. We will start to see a higher volume of resilient, scalable companies emerge as leaders build more diverse networks and ecosystems that support women to unlock their entrepreneurial potential.” Nathan Lustig, founder of Magma Partners, a VC firm in Latin America which invests in female founders above the regional average, explains, “investing in and empowering resilient women entrepreneurs is just good business, and is one of the biggest investment opportunities, especially in emerging markets.”
I believe Latin American can have an edge. I am a Silicon Valley-born investor now living in “Silicon Aires,” where I have been thrilled to see exciting numbers of female founders in Latin America. Susana Robles agrees, and says the reason is in part due to the nature of a committed ecosystem to support one another. “It’s the sheer need that forces you to collaborate.” An ecosystem like Silicon Valley doesn’t have the same need to do so. Of Latin America, Robles says, “In 10 years, we will have created a much more collaborative market than the developed ones.” And that collaboration is leading to great female founders. 2019, in fact, saw more funding going to female co-founders in Latin America than in Europe or the USA.13
This will lead to future alicorns. Ann Williams, COO of Creditas, a Brazilian fintech currently closing in on its own unicorn status, says “the conversion funnel for unicorns works just like any other selection process. We fill the top with a bunch of great women in supporting roles in emerging market startups, these women take their experiences and found rocking new companies. A percentage of these will convert to scaleups raising Series C and D rounds with valuations at $1 billion or higher. And voila! we get women-led unicorns.” She continues, “the odds are with us and I am sure the talent is too!”
Juliane Butty, startup head at Platzi and former regional manager of Seedstars, one of the leading accelerators and investors fostering female entrepreneurship in emerging markets, joins Williams. “We have definitely seen the rise of female founders and investors in emerging markets in the last decade. One supports the other. And we know that success breeds success.”
Perhaps My Little Pony fan Malinter said it best when he suggested how a male version of the alicorn could finally emerge in such a female-dominated space: “The simplest way they could probably add one in would be to make said alicorn the ruler of a neighboring nation.” In the same way, emerging markets may just hold the key for female unicorns.
No matter the region, Robles says “if we keep opening doors to women entrepreneurs who are as ambitious as men in growing their companies, we’ll begin to see many more unicorns with gender diversified teams.” Hanna Schiuma, the Elasbank founder who just might be building the next female-founded unicorn, agrees. “The alicorns are coming. And we’re ready to fly.”
2Equestria is of course where the My Little Ponies and their assorted unicorns, alicorns and friends all live.
3Go Jess Lee!
4Yes, Aileen Lee of Cowboy VC first invented the term in her 2013 TechCrunch piece, but we’re in a unicorn-fueled time machine, people.
8“Do Female Investors Support Female Entrepreneurs? An Empirical Analysis of Angel Investor Behavior,” Seth C. Oranburg, Duquesne University School of Law, Pittsburgh PA, USA and Mark Geiger, Duquesne University School of Business, Pittsburgh PA, USA
12Forthcoming research from TechCrunch/Crunchbase
13Forthcoming research from TechCrunch/Crunchbase
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Seattle’s Female Founders Alliance, which runs the Ready Set Raise accelerator for women and non-binary founders, has acquired New York’s Monarq, an incubator with similar goals and origins. The latter will be integrated into the former, but it seems to be a happy collaboration rather than a consolidation of necessity.
Monarq was founded three years ago by Irene Ryabaya and Diana Murakhovskaya, and 32 companies have gone through its process. FFA has accepted half that number into its program as of the second cohort, with a third underway for 2020. I covered graduate Give InKind in November when it raised a $1.5 million seed round.
“Monarq and FFA share a common sponsor that introduced us years ago, and we’ve been connected and supportive of each other since,” explained FFA CEO Leslie Feinzaig to TechCrunch. “This year, Diana and Irena’s side gigs started to take off — Diana raised a $20 million VC fund, and Irena’s startup, WarmIntro, started signing up substantial customers. It made strategic sense for FFA to solidify our national expansion and strengthen our network of investors and mentors that are East Coast based.”
Ryabaya and Murakhovskaya will be focusing on The Artemis Fund and WarmIntro respectively, and Monarq’s accelerator will be tucked into the Ready Set Raise brand. The merge will create what FFA claims is the country’s largest network of female and non-binary industry folks, which should prove an asset for those in the program.

It’s possible to see this as consolidation within a specialized branch of the startup industry, but Feinzaig said business is booming.
“The market for women’s leadership is absolutely growing, and creating a lot of opportunities in the process,” she said. “What’s different now is that there is a recognition that this is good business, not a charitable cause.”
The FFA’s stated goal of gender parity among founders only grows more achievable with increased reach. It may be that the increased scale also improves results in an already impressive portfolio.
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Facebook spying on teens, Twitter accounts hijacked by terrorists, and sexual abuse imagery found on Bing and Giphy were amongst the ugly truths revealed by TechCrunch’s investigating reporting in 2019. The tech industry needs more watchdogs than ever as its size enlargens the impact of safety failures and the abuse of power. Whether through malice, naivety, or greed, there was plenty of wrongdoing to sniff out.
Led by our security expert Zack Whittaker, TechCrunch undertook more long-form investigations this year to tackle these growing issues. Our coverage of fundraises, product launches, and glamorous exits only tell half the story. As perhaps the biggest and longest running news outlet dedicated to startups (and the giants they become), we’re responsible for keeping these companies honest and pushing for a more ethical and transparent approach to technology.
If you have a tip potentially worthy of an investigation, contact TechCrunch at tips@techcrunch.com or by using our anonymous tip line’s form.
Image: Bryce Durbin/TechCrunch
Here are our top 10 investigations from 2019, and their impact:
Josh Constine’s landmark investigation discovered that Facebook was paying teens and adults $20 in gift cards per month to install a VPN that sent Facebook all their sensitive mobile data for market research purposes. The laundry list of problems with Facebook Research included not informing 187,000 users the data would go to Facebook until they signed up for “Project Atlas”, not receiving proper parental consent for over 4300 minors, and threatening legal action if a user spoke publicly about the program. The program also abused Apple’s enterprise certificate program designed only for distribution of employee-only apps within companies to avoid the App Store review process.
The fallout was enormous. Lawmakers wrote angry letters to Facebook. TechCrunch soon discovered a similar market research program from Google called Screenwise Meter that the company promptly shut down. Apple punished both Google and Facebook by shutting down all their employee-only apps for a day, causing office disruptions since Facebookers couldn’t access their shuttle schedule or lunch menu. Facebook tried to claim the program was above board, but finally succumbed to the backlash and shut down Facebook Research and all paid data collection programs for users under 18. Most importantly, the investigation led Facebook to shut down its Onavo app, which offered a VPN but in reality sucked in tons of mobile usage data to figure out which competitors to copy. Onavo helped Facebook realize it should acquire messaging rival WhatsApp for $19 billion, and it’s now at the center of anti-trust investigations into the company. TechCrunch’s reporting weakened Facebook’s exploitative market surveillance, pitted tech’s giants against each other, and raised the bar for transparency and ethics in data collection.
Zack Whittaker’s profile of the heroes who helped save the internet from the fast-spreading WannaCry ransomware reveals the precarious nature of cybersecurity. The gripping tale documenting Marcus Hutchins’ benevolent work establishing the WannaCry kill switch may have contributed to a judge’s decision to sentence him to just one year of supervised release instead of 10 years in prison for an unrelated charge of creating malware as a teenager.
TechCrunch contributor Mark Harris’ investigation discovered inadequate emergency exits and more problems with Elon Musk’s plan for his Boring Company to build a Washington D.C.-to-Baltimore tunnel. Consulting fire safety and tunnel engineering experts, Harris build a strong case for why state and local governments should be suspicious of technology disrupters cutting corners in public infrastructure.
Josh Constine’s investigation exposed how Bing’s image search results both showed child sexual abuse imagery, but also suggested search terms to innocent users that would surface this illegal material. A tip led Constine to commission a report by anti-abuse startup AntiToxin (now L1ght), forcing Microsoft to commit to UK regulators that it would make significant changes to stop this from happening. However, a follow-up investigation by the New York Times citing TechCrunch’s report revealed Bing had made little progress.
Zack Whittaker’s investigation surfaced contradictory evidence in a case of alleged grade tampering by Tufts student Tiffany Filler who was questionably expelled. The article casts significant doubt on the accusations, and that could help the student get a fair shot at future academic or professional endeavors.
Natasha Lomas’ chronicle of troubles at educational computer hardware startup pi-top, including a device malfunction that injured a U.S. student. An internal email revealed the student had suffered a “a very nasty finger burn” from a pi-top 3 laptop designed to be disassembled. Reliability issues swelled and layoffs ensued. The report highlights how startups operating in the physical world, especially around sensitive populations like students, must make safety a top priority.
Sarah Perez and Zack Whittaker teamed up with child protection startup L1ght to expose Giphy’s negligence in blocking sexual abuse imagery. The report revealed how criminals used the site to share illegal imagery, which was then accidentally indexed by search engines. TechCrunch’s investigation demonstrated that it’s not just public tech giants who need to be more vigilant about their content.
Megan Rose Dickey explored a botched case of discrimination policy enforcement by Airbnb when a blind and deaf traveler’s reservation was cancelled because they have a guide dog. Airbnb tried to just “educate” the host who was accused of discrimination instead of levying any real punishment until Dickey’s reporting pushed it to suspend them for a month. The investigation reveals the lengths Airbnb goes to in order to protect its money-generating hosts, and how policy problems could mar its IPO.
Zack Whittaker discovered that Islamic State propaganda was being spread through hijacked Twitter accounts. His investigation revealed that if the email address associated with a Twitter account expired, attackers could re-register it to gain access and then receive password resets sent from Twitter. The article revealed the savvy but not necessarily sophisticated ways terrorist groups are exploiting big tech’s security shortcomings, and identified a dangerous loophole for all sites to close.
Josh Constine found dozens of pornography and real-money gambling apps had broken Apple’s rules but avoided App Store review by abusing its enterprise certificate program — many based in China. The report revealed the weak and easily defrauded requirements to receive an enterprise certificate. Seven months later, Apple revealed a spike in porn and gambling app takedown requests from China. The investigation could push Apple to tighten its enterprise certificate policies, and proved the company has plenty of its own problems to handle despite CEO Tim Cook’s frequent jabs at the policies of other tech giants.
This Game Of Thrones-worthy tale was too intriguing to leave out, even if the impact was more of a warning to all startup executives. Josh Constine’s look inside gaming startup HQ Trivia revealed a saga of employee revolt in response to its CEO’s ineptitude and inaction as the company nose-dived. Employees who organized a petition to the board to remove the CEO were fired, leading to further talent departures and stagnation. The investigation served to remind startup executives that they are responsible to their employees, who can exert power through collective action or their exodus.
If you have a tip for Josh Constine, you can reach him via encrypted Signal or text at (585)750-5674, joshc at TechCrunch dot com, or through Twitter DMs
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Venture capital investment in all-female founding teams hit $3.3 billion in 2019, representing 2.8% of capital invested across the entire U.S. startup ecosystem this year, according to the latest data collected by PitchBook.
While that number may seem insubstantial, it’s a step up from last year’s total. In 2018, venture capitalists struck 580 deals worth $3 billion — up from just $2.1 billion in 2017 — for all-female teams, or only 2.2% of all U.S. deal activity. So far, female-founded and mixed-gender teams have raised a total of $17.2 billion, with roughly three weeks remaining in 2019. That’s 11.5% of all venture capital investment, an increase from 10.6% last year, when those groups attracted $17 billion across some 2,000 deals.
Crunchbase, another organization focused on tracking and analyzing fundraising data, reported in October that $20 billion in global capital was invested in female-founded and female co-founded startups so far this year. Three percent of global venture dollar volume was funneled toward female teams, Crunchbase said, and 10% toward teams of women and men.
Despite efforts from female founders, venture capitalists and diversity advocates in Silicon Valley and beyond, female entrepreneurs continue to struggle to raise as much capital as their male counterparts. The lack of equity in VC is in part caused by the lack of women on the other side of the table; venture capital funds still employ very few women.
Although dozens of firms have made concerted efforts to diversify their ranks, fewer than 10% of decision-makers at U.S. VC firms are women, according to a 2019 Axios analysis, which determined just 105 investors out of 1,088 were female. While the study noted an increase from the previous year’s 8.93% and 2017’s 7%, it proved venture capital is still very much a male-dominated industry.
Carta, a venture-backed company that provides startups tools to manage their equity, released its second annual gender equity gap study last month, noting that male founders and employees still receive significantly more equity wealth than women. Men have 64% of all startup equity, according to Carta’s findings, and represent 80% of cap table millionaires. Carta used data from 320,000 employees, some 10,000 companies and 25,000 founders to determine these results, which paint a disappointing picture for women at startups.
Another venture-backed company, Tide, conducted its own study around female founders this year. The study focused on entrepreneurs in the U.K. and U.S., which both struggle with diversity in entrepreneurship. Tide determined that of the 403 degrees obtained from universities in the U.K. by female founders, roughly a quarter were from the University of Cambridge and the University of Oxford, the country’s top schools. Of the American entrepreneurs included in the study, most went to Stanford University, MIT or Harvard University. The conclusion? Of the female founders who ultimately succeed in raising funding from private investors, most are graduates of elite universities, suggesting a certain socio-economic status. Of course, accessing capital is even more difficult for entrepreneurs who do not attend top universities and who therefore struggle to gain access to investor-friendly networks.
New analysis on the backgrounds of female founders with at least $1M in backing. Turns out going to Stanford is helpful! https://t.co/YaP3b8u1QM @TideBanking pic.twitter.com/u2vcMKrfGJ
— Kate Clark (@KateClarkTweets) September 10, 2019
The diversity issue in VC expands beyond women. While several funds have cropped up with a mission to back female founders exclusively, including Female Founders Fund, BBG Ventures, Halogen Ventures, Jane VC, Cleo Capital, accelerator program Ready Set Raise or XFactor Ventures, minority entrepreneurs, including men of color, struggle to secure financing. And while companies like PitchBook and Crunchbase track gender, they do not track race, making it difficult to understand the size and scale of the race funding gap.
On a mission to close that gap, firms like Harlem Capital invest in minority entrepreneurs and organizations like BLCK VC seek to provide community for black venture investors. The New York-based team behind Harlem Capital announced a $40 million debut fundraise last month, one of the largest-ever pools of capital for a fund with a diversity mandate. Harlem, similar to BLCK VC, hopes to attract more minorities to venture capital, where the vast majority of deal makers are white or Asian men.
“You need diversity funds like ourselves to get this market anywhere close to parity,” Harlem Capital managing partner Jarrid Tingle told TechCrunch last month.
Other efforts focused on women in VC and technology include All Raise, which hired its first chief executive officer in Pam Kostka earlier this year. 2019 has been a banner year for the nonprofit organization focused on increasing representation across the entire tech ecosystem. Not only did it bring its first official leader and several employees, it announced new chapters in Los Angeles and Boston, launched a program called VC Cohorts and hosted its annual conference, several in-person and virtual fundraising workshops and networking sessions.
“Women are hungry for the support and guidance we provide,” All Raise’s Kostka told TechCrunch in October. “I think the movement is just gathering momentum.”
Large and growing “unicorn” startups founded by women have also helped move the needle this year, proving companies led by women can gain support from Silicon Valley’s elite. PitchBook notes Glossier and Rent the Runway, two companies founded and led by women, as examples of new entrants to the unicorn club (companies with valuations of $1 billion or larger).
Glossier landed a $100 million Series D led by Sequoia Capital, with participation from Tiger Global and Spark Capital in March. The round valued Emily Weiss’ business at a whopping $1.2 billion. News of Rent the Runway’s $125 million round led by Franklin Templeton Investments and Bain Capital Ventures came just a couple of days later. The deal valued the clothing rental company at $1 billion.
The newest data may indicate progress, but all-male teams still raised more than 85% of all U.S. venture capital dollars in 2019, while decision makers at venture capital firms were still more than 90% male. The venture capital industry, as it stands, is still a boy’s club.
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As the world grows increasingly digital, the craving for face-to-face connections is surging. Squad, an invite-only community and app, is trying to fill the need for offline connections by curating tight-knit events for Gen Z and Millennials.
“It mimics building relationships in real life,” says founder and CEO Isa Watson.
It’s an idea that investors are already backing: Squad closed a $3.5 million seed round and plans to raise its Series A in early 2020, but the road to securing that round was anything but easy. During a conversation on the How I Raised It podcast, Watson shared the ups and downs of her unique path to fundraising.
She started by putting some of the earliest capital into the business herself with support from her family. She then worked her way through more than 200 meetings in Silicon Valley to build up her credibility as a founder — a step that she can’t stress enough — before Squad even started its official seed round.
“Despite the fact that I went to MIT, despite the fact that I managed a billion-dollar product at JPMorgan Chase and even built a huge digital product, I was still a Silicon Valley outsider,” Watson says.
People sometimes have the perception that being an alumni at a top U.S. university will mean they can go to Silicon Valley and just be “in,” Watson explains, but that’s not quite how it works.
“It takes a lot of work and a lot of credibility building,” she says. “That’s what I was doing for a few years before we actually did our official seed round. By the time I did it, it was like my reputation preceded me and there was enough familiarity with me.”
Isa Watson, Squad founder and CEO
Despite taking more than 200 meetings in her efforts to crack Silicon Valley, Watson never took a cold meeting.
“Cold outreach is a tactic that I see a lot of founders using,” she says, “whereas I would argue that the more effective introduction comes from someone who knows someone.”
Leveraging the connections she built was critical in connecting Watson to her eventual funders. “They’re all referring you to the next three people to talk to,” Watson says. “It becomes like tree branches and then a network that’s growing in a multiplicative fashion.”
One of Squad’s earliest investors was Steven Aldrich, who at the time was working as chief product officer at GoDaddy . Both Aldrich and Watson grew up in North Carolina, and Steven’s father shared hometown roots with her, which helped her make the initial connection.
“It was about consistently making connections like that,” she says. “Steven introduced me to three people, and then those three other people introduced me to two people. And that’s essentially how I got the ball rolling.”
Not all meetings need to be about meeting for coffees or lunches, either — Watson took plenty of calls while expanding her network, as well. But the important step was making those connections, which was “a really hard hustle and grind, head down,” for the first two years.
When meeting people in Silicon Valley or expanding her network of prospective funders, Watson didn’t tease future funding rounds or send off vague meeting requests.
In trying to build out her network, she first researched a couple of key things: who did she need to know in order to build a really strong product, and who did she need to know in order to have solid distribution or growth marketing? Once she identified those folks, she would reach out to them individually and ask them for specific advice in their area of expertise.
“People always say, ‘When you want money, ask for advice. If you want advice, ask for money,’” Watson says. “Being super-explicit in the ask and explaining how you’ll spend their time and their brain space is super important.” No one has time for a generic request like, “Hey, can I pick your brain?”
When you’ve connected with someone, you should always ask them for recommendations for experts in specific areas — like growth marketing, product, etc. If they volunteer a few names, ask if you can send an email that they could forward on to introduce you to those individuals.
Following the introductions, it’s important to remember that it’s not just a “one and done,” as she says. Once you’ve met with someone through an introduction, follow up: let them know how the meetings went and thank them again.
“It’s like really, really intense relationship management, and it’s something that people with the highest EQ do best,” says Watson. “I would identify my needs, make specific asks … and then I would make sure to explicitly ask if they did not offer for three other intros for people that could be helpful, that would be excited about what we’re doing.”
When she realized it was time to start raising money for Squad, her first move was to identify her “quarterback for fundraising” — in this case, Charles Hudson from Precursor Ventures. It’s helpful, according to Watson, to not have “too many cooks in the kitchen,” or else you’ll end up with far too many opinions that don’t align.
Hudson had already invested a small amount of money in Squad at the time, but he quickly became the person Watson went to for feedback on her pitches. He counseled her on other aspects of running a process.
“One thing Charles tells me is that, with fundraising, you’re likely only going to be successful if that’s your core focus at that time,” Watson says. “It’s not something you can do passively.”
So Hudson and Watson sat down and came up with a list of 35 target venture capitalists. He introduced her to five who she didn’t expect to be a good fit. They first went with the ones they didn’t expect would be a perfect match so she could gather feedback and see if Squad was actually ready to raise capital.
Of those first five meetings, one or two “were complete dings” and turned Squad down outright — but Watson made it to partner meetings in the three other meetings, a sign that VCs were seriously considering Squad.
Based on that feedback, Hudson introduced Watson to 10 more VCs — and shortly after, she met Michael Dearing at Harrison Metal, who led Squad’s seed round.
After Dearing offered up a term sheet of $3 million, Watson quickly had offers from other VCs.
“It’s funny because it took me deliberately being in the market for fundraising for like two and a half months to get that ‘yes’ from Michael. Before that, I had no cash really committed,” she says. “And then after just a few days of letting people know I had a term sheet for $3 million, I had like $6 million on a table. VCs are such followers.”
With that many offers on the table following Dearing’s lead, Watson was in the enviable position of needing to pick who she’d let into the seed round. So how did she choose?
“The first thing is value add,” Watson says. She asked herself: “did I feel like I had the right assortment of value? I maybe want someone in there who’s really strong on product; I may want someone who’s really strong at growth, strong at marketing.”
Her second criteria for making the decision was a less resume-focused. Simply put, she went with her gut.
“One thing that founders really, really underestimate is — is this person a good human being? I went with the people that I had felt most comfortable with, the people who I felt I could trust based on my interactions with them, and who were just supportive along the way.”
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Harlem Capital has upgraded from angel syndicate to full-fledged venture capital fund, closing its debut effort on an oversubscribed $40.3 million.
The firm was launched by managing partners Henri Pierre-Jacques and Jarrid Tingle in New York City’s Harlem neighborhood in 2015. The pair have since graduated from Harvard Business School and hired two venture partners, Brandon Bryant and John Henry, and two senior associates to help expand their portfolio. The over-arching goal: invest in 1,000 diverse founders over the next 20 years.
“We fundamentally believe we are a venture fund with impact, not an impact fund,” Pierre-Jacques tells TechCrunch. “The way we generate impact is to give women and minority entrepreneurs ownership.”
Capital from Harlem Capital Partners Venture Fund I, an industry-agnostic vehicle that invests in post-revenue businesses across the U.S., will be used to lead, co-lead or participate in $250,000 to $1 million-sized seed or Series A financings. To date, the team has backed 14 companies, including B2B feminine hygiene product Aunt Flow, gig economy marketplace Jobble and pet wellness platform Wagmo. Harlem Capital plans to add another 22 businesses to Fund 1.
You need diversity funds like ourselves to get this market anywhere close to parity. Harlem Capital managing partner Jarrid Tingle
With its first fund close, Harlem Capital becomes one of the largest venture capital funds with a diversity mandate. Despite an increasing amount of punishing data exposing the gender and race gap in venture capital, minority founders continue to rake in just a small percentage of funding each year. According to a RateMyInvestor and Diversity VC report released earlier this year, most VC dollars are invested in companies run by white men with a university degree. Other recent data indicates startups founded exclusively by women raised just 2.2% of overall VC funding in 2018, with numbers on pace to increase only slightly in 2019. Meanwhile, the median amount of funding raised by black female founders, as of 2018, was $0.
The stark contrast in funding for female versus male entrepreneurs or white women versus black women founders is in part a result of a lack of diversity amongst general partners at venture capital funds and amongst the limited partners that choose which venture capital funds to provide capital. While there’s little data available on diversity of LPs, 81% of VC firms didn’t have a single black investor as of 2018.
“There’s no rational reason why this problem exists,” Tingle tells TechCrunch. “It persists because VC funds in general have been closely held and clustered around Silicon Valley. They come from particular schools with particular networks with a small head count that doesn’t turn over frequently. Some firms have strategically added a few partners here and there, but not enough to change the organization. You need diversity funds like ourselves to get this market anywhere close to parity.”
“A lot of investors are frankly missing out on opportunities,” Tingle adds.
Having met through the Management Leadership for Tomorrow Program, a nonprofit organization identifying a new generation of leadership, Tingle and Pierre-Jacques have built a prolific internship program at the firm. With as many as six interns admitted each quarter, the goal is to train future investors of color.
Limited partners in Harlem Capital Partners Fund I include TPG Global, State of Michigan Retirement Systems, the Consumer Technology Association and Dorm Room Fund .
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Esports are the Wild West right now. There’s clearly a huge potential for the industry to become incredibly lucrative, but everything from the infrastructure of competition to the overall culture isn’t quite ready for prime time.
This introduces a huge opportunity for the tech world to get in on the action. We’ve seen traditional VC money start to sniff around esports in ways big and small. Bessemer Venture Partners has invested in Team SoloMid, while Sequoia has invested in 100 Thieves.
Today, Gen.G has announced that it has accepted investment from the Entrepreneurs Roundtable Accelerator, a longstanding New York City-based accelerator program.
Gen.G started as KSV (Korea plus Silicon Valley) in mid-2017 with a debut in the Overwatch League. In 2018, after expanding to other games, including Heroes of the Storm, PUBG and League of Legends, KSV eSports rebranded to Generation Gaming (Gen.G) and launched a Clash Royale esports team.
At the end of 2018, Gen.G made yet another huge move. They lured Chris Park from his position as executive vice president in charge of product and marketing at Major League Baseball to join Gen.G as CEO.
Since then, Park has been thinking about the long-term opportunities for the esports org and the industry as a whole. He secured $46 million in funding from Los Angeles Clippers minority owner Dennis Wong, Will Smith’s Dreamers Fund, NEA, Battery Ventures, Canaan Partners, SVB Capital and Stanford University, among others.
And he signed a partnership with dating app Bumble to create Team Bumble, an all-female professional Fortnite squad.
Gender inclusion is one of the biggest misses in the esports world right now. Data shows that 46% of gamers are female (ESA) and that nearly one in four esports viewers are female (Nielsen). Despite no physical differentiators between men and women, women are severely underrepresented in the esports world.
Not one female competed in the Fortnite World Cup in 2019, despite the fact that qualifiers were completely open to any player. A big reason for the disparity here is that the gaming community isn’t generally a safe environment for female gamers, in big and small ways. Many female gamers experience abuse while playing games, like this streamer, and it’s gotten bad enough to push a small percentage of female gamers away from playing entirely.
But exclusion comes in many forms. Ninja announced in August 2018 that he won’t be streaming with female gamers, which you can read about here.
Beyond general principles about equality, the female gamer is a lucrative demographic that has yet to be properly tapped by any particular esports org, publisher or otherwise. Gen.G is now ahead in the race to acquire female gamers as fans, customers and future talent.
Another forward-thinking move by Gen.G is its recent partnership with the University of Kentucky to help create and manage its esports program. We’ve seen startups like PlayVS look to build out the infrastructure and connective tissue that will eventually bind education and professional sports, as has been the case with traditional sports for generations. Gen.G is now tackling that ever-important bridge from academia to professional life by looking at universities.
The funding from ERA, the amount of which has not been disclosed, not only allows Gen.G to grow its foothold on the East Coast — it also gives the esports org a strategic partnership with ERA, which invests in super early-stage tech startups. As more founders tackle the mounting challenges in esports, Gen.G is now in a prime position to watch over those deals closely and potentially tap into some of the solutions and services sure to sprout up in the next five to 10 years.
“We are focused on ways to make it easier for people in the gaming community to connect,” said Park, hinting at some of the technology in which Gen.G is interested. “My hope is that over time, platforms as well as teams treat fans and athletes as more than just users, and more like collaborators and partners.”
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Founders. The clock is ticking. Applications for Startup Battlefield at Disrupt Berlin 2019 are closing in just about 24 hours.
On December 11-12, TechCrunch will feature the top early-stage startups from around the world in the most renowned onstage pitch competition in the world — Startup Battlefield. Companies are battling for $50,000 in equity-free prize money, the infamous Disrupt Cup and the attention of press and investors from around the world.
You’ll join a group of highly successful Startup Battlefield alumni, including N26, JukeDeck, Dropbox, Getaround, Mint.com and more. Altogether, the 857 companies that have launched with Startup Battlefield have raised over $8.9 billion in funding, with 113 successful exits (IPOs and acquisitions).
It’s simple. Startups from any part of the world and any industry can apply. Companies must be early-stage, pre-major publicity and have a minimally viable product to demo live on stage. TechCrunch editors review the applications and select the top 3-5% of companies that apply — more competitive than college!
After being selected, founders will go through a mini-accelerator with the Startup Battlefield team, where we will train you on your pitch, go-to-market strategy and onstage talent, and set you up for the biggest, most public launch on the largest tech stage in the world. Teams pitch for six minutes, including a live demo, followed by a six-minute Q&A with our esteemed judges — VCs, angels and heads of major companies.
If you make it to the final round, you simply pitch onstage again with the same pitch in front of a brand new set of judges. These judges debate and decide the final winner of the competition and the startup that gets to bring home $50,000 and the Disrupt Cup.
Participating in Startup Battlefield gets you a whole suite of perks. We’re talking free exhibition space in Startup Alley for both days of Disrupt, invitations to private events, backstage access, CrunchMatch — our free business-matching platform — free subscriptions to Extra Crunch and a ticket to all future TechCrunch events. That’s some major value right there.
There’s nothing to lose, and everything to gain. Stop procrastinating — apply to Startup Battlefield today. We want to see you in Berlin!
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About one-fourth of the startups in Y Combinator’s summer batch had a female founder. Not the most disappointing statistic if you consider this: Companies with at least one female founder have raised only about 11% of venture capital funding in the U.S. in 2019, according to PitchBook. Companies with female founders exclusively have raised just 3%.
There is so much room for improvement.
To close the funding gap, programs tailored to female entrepreneurs are working tirelessly to mentor and incubate upstarts in hopes of impressing venture capitalists. Ready, Set, Raise, an accelerator program built for women, by women, is amongst the new efforts to help female and non-binary founders raise more dollars, or, at the very least, build relationships with investors.
The accelerator program, created by the Seattle-based network of startup founders and investors called the Female Founders Alliance, is today announcing its second batch of companies, a group that includes a sextech business, an AI-powered tool for podcasters and a line of workwear created for women who work on farms, construction sites and factory floors.
Ready, Set, Raise has partnered with Microsoft for Startups to provide entrepreneurs $120,000 in Azure credits, as well as technical and business mentoring from executives of the Redmond-based software giant. Other new partners include Brex and Carta, two well-funded companies that plan to lend the support of their executives to teach entrepreneurs about startup finance, valuation and fundraising terms.
“Both FFA and Microsoft recognize a major lapse in opportunities given to women and non-binary founders,” writes Ian Bergman, a managing director of Microsoft for Startups, in a statement. “We look forward to our continued work together to promote this necessary shift in the VC landscape.”
“My experience fundraising was undeniably shaped by the fact that I am a woman, and at the time was a new mom,” Feinzaig, who previously founded an edtech startup, told Seattle Business Magazine earlier this year. “A year later, I was about to give up. Instead, I started a Facebook group, including all of the founders and tech startup leaders I knew. It was the group that I needed, made up of people who knew exactly what I was going through. That’s how the Female Founders Alliance was born.”

FFA’s Ready, Set, Raise provides its companies childcare throughout the six-week program, in which companies work one-on-one with experienced coaches ahead of a demo day that will take place on October 16th.
Here’s a look at Ready, Set, Raise’s sophomore class of startups:
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The latest study from Pew Research Center takes a look at the impact mobile technology, including the use of smartphones and social media, is having on the diversity of people’s social network in emerging markets. For the purpose of the study, Pew surveyed mobile users in 11 key markets: Mexico, Venezuela, Colombia, South Africa, Kenya, India, Vietnam, the Philippines, Tunisia, Jordan and Lebanon. It found that users in these markets had broader social networks than those without smartphones and social media.
In the U.S., we’ve been concerned with social media’s ability to create “filter bubbles” — meaning how we surround ourselves online with people who hold the same opinions as us, which is then reinforced by social media’s engagement-focused algorithms. This leads us to believe, sometimes in error, that what we think is the most correct and most popular view.
According to Pew’s study, emerging markets are experiencing a somewhat different phenomenon.
Instead of isolation, the study found that smartphone users in these markets, and particularly those who also used social media, were more regularly exposed to people with different racial and ethnic backgrounds, different religious preferences, different political parties and different income levels, compared to those without a smartphone.
In Mexico, for example, 57% of smartphone owners regularly interacted with people of other religions, while only 38% of those without a smartphone did. And more than half (54%) interact with people who supported different political parties. They were also 24% more likely to interact with people of different income levels, and 17% more likely to interact with people of different ethnic or racial backgrounds.

These sorts of trends help up across the nations studied, Pew noted, with a median of 66% saying they interacted with people with different income levels, 51% saying they interacted with a those of different race or ethnicity, 50% saying they interacted with those having different religious views and a median 44% saying they interacted with those who supported a different political party.

The use of social media and messaging apps was found to be a huge contributor here, as it made people more likely to encounter people different from them, the study also said.

The report, however, isn’t claiming that smartphones and the related social media use are the cause of this increase in diversity in these people’s lives. There may be other reasons for that. Smartphone owners, in general, may have more resources and money — they own a smartphone, after all — and this alone could help expose them to a more diverse group of people.
That said, smartphones are helping people stay connected to distant family and friends, and build out online networks of people they don’t ever see in person.
More than half the people in most of the surveyed countries said they only see in person half — or fewer — of the people they call or text. Indeed, 93% said they keep in touch with far-flung contacts. And a median of 46% said they see few or none of their Facebook friends regularly.

All this connecting isn’t seen as being fully positive, however.
An earlier Pew report found that users in these 11 countries believe the internet and social media are making people more divided in their opinions and only sometimes more accepting of different views. Exposure to diversity and acceptance of it are different things.
The new report also gets into how smartphones are used. For example, a median of 82% said they texted, 69% took photos or videos, 61% looked up health information, 47% looked up news and political information and 37% looked up information about government resources.

It also examined smartphones’ impact on digital divides, noting that people with access to these devices and social media, as well as younger people, those with higher levels of education and men, were gaining more benefits than others.

The study is based on in-person interviews conducted by D3 Systems, Inc. and the results are based on national samples, notes Pew.
The full report is available here, with deeper dives on activities and data by individual countries.
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