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Wall Street investors can be fickle beasts. Take Salesforce as an example. The CRM giant announced a $5.82 billion quarter when it reported earnings yesterday. Revenue was up 20% year over year. The company also reported $21.25 billion in total revenue for the just-closed FY2021, up 24% YoY. If that wasn’t enough, it raised its FY2022 guidance (its upcoming fiscal year) to over $25 billion. What’s not to like?
You want higher quarterly revenue, Salesforce gave you higher revenue. You want high growth and solid projected revenue — check and check. In fact, it’s hard to find anything to complain about in the report. The company is performing and growing at a rate that is remarkable for an organization of its size and maturity — and it is expected to continue to perform and grow.
How did Wall Street react to this stellar report? It punished the stock with the price down over 6%, a pretty dismal day considering the company brought home such a promising report card.
Image Credits: Google
So what is going on here? It could be that investors simply don’t believe the growth is sustainable or that the company overpaid when it bought Slack at the end of last year for over $27 billion. It could be it’s just people overreacting to a cooling market this week. But if investors are looking for a high-growth company, Salesforce is delivering that.
While Slack was expensive, it reported revenue over $250 million yesterday, pushing it over the $1 billion run rate with more than 100 customers paying over $1 million in ARR. Those numbers will eventually get added to Salesforce’s bottom line.
Canaccord Genuity analyst David Hynes Jr. wrote that he was baffled by investors’ reaction to this report. Like me, he saw a lot of positives. Yet Wall Street decided to focus on the negative, and see “the glass half empty,” as he put it in his note to investors.
“The stock is clearly in the show-me camp, which means it’s likely to take another couple of quarters for investors to buy into the idea that fundamentals are actually quite solid here, and that Slack was opportunistic (and yes, pricey), but not an attempt to mask suddenly deteriorating growth,” Hynes wrote.
During the call with analysts yesterday, Brad Zelnick from Credit Suisse asked how well the company could accelerate out of the pandemic-induced economic malaise, and Gavin Patterson, Salesforce’s president and chief revenue officer, says the company is ready whenever the world moves past the pandemic.
“And let me reassure you, we are building the capability in terms of the sales force. You’d be delighted to hear that we’re investing significantly in terms of our direct sales force to take advantage of that demand. And I’m very confident we’ll be able to meet it. So I think you’re hearing today a message from us all that the business is strong, the pipeline is strong and we’ve got confidence going into the year,” Patterson said.
While Salesforce execs were clearly pumped up yesterday with good reason, there’s still doubt out in investor land that manifested itself in the stock starting down and staying down all day. It will be, as Hynes suggested, up to Salesforce to keep proving them wrong. As long as they keep producing quarters like the one they had this week, they should be just fine, regardless of what the naysayers on Wall Street may be thinking today.
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Census, a startup that helps businesses sync their customer data from their data warehouses to their various business tools like Salesforce and Marketo, today announced that it has raised a $16 million Series A round led by Sequoia Capital. Other participants in this round include Andreessen Horowitz, which led the company’s $4.3 million seed round last year, as well as several notable angles, including Figma CEO Dylan Field, GitHub CTO Jason Warner, Notion COO Akshay Kothari and Rippling CEO Parker Conrad.
The company is part of a new crop of startups that are building on top of data warehouses. The general idea behind Census is to help businesses operationalize the data in their data warehouses, which was traditionally only used for analytics and reporting use cases. But as businesses realized that all the data they needed was already available in their data warehouses and that they could use that as a single source of truth without having to build additional integrations, an ecosystem of companies that operationalize this data started to form.
The company argues that the modern data stack, with data warehouses like Amazon Redshift, Google BigQuery and Snowflake at its core, offers all of the tools a business needs to extract and transform data (like Fivetran, dbt) and then visualize it (think Looker).
Tools like Census then essentially function as a new layer that sits between the data warehouse and the business tools that can help companies extract value from this data. With that, users can easily sync their product data into a marketing tool like Marketo or a CRM service like Salesforce, for example.
“Three years ago, we were the first to ask, ‘Why are we relying on a clumsy tangle of wires connecting every app when everything we need is already in the warehouse? What if you could leverage your data team to drive operations?’ When the data warehouse is connected to the rest of the business, the possibilities are limitless,” Census explains in today’s announcement. “When we launched, our focus was enabling product-led companies like Figma, Canva, and Notion to drive better marketing, sales, and customer success. Along the way, our customers have pulled Census into more and more scenarios, like auto-prioritizing support tickets in Zendesk, automating invoices in Netsuite, or even integrating with HR systems.“
Census already integrates with dozens of different services and data tools and its customers include the likes of Clearbit, Figma, Fivetran, LogDNA, Loom and Notion.
Looking ahead, Census plans to use the new funding to launch new features like deeper data validation and a visual query experience. In addition, it also plans to launch code-based orchestration to make Census workflows versionable and make it easier to integrate them into an enterprise orchestration system.
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For much of its existence, Salesforce was a cloud service on its own with its own cloud resources available for its customers, but as the company and cloud computing in general has evolved, Salesforce has moved some of its workloads to other clouds like AWS, Azure and Google. Now, it wants to allow customers to do the same.
To help facilitate that, the company announced Hyperforce today at its Dreamforce customer conference, a new architecture designed from the ground up to help customers deliver workloads to the public cloud of choice.
The idea behind Hyperforce is to enable customers to take all of the data in what Salesforce calls Customer 360 — that’s the company’s detailed view of the customer across channels, Salesforce products and even other systems outside the Salesforce family — and be able to store that in whichever public cloud you want in whatever region you happen to operate. For now, they are in India and Germany, but there are plans to add support for 10 additional countries over the next year.
Company president and COO Bret Taylor introduced the new approach. “We call this new capability Hyperforce. Simply put, we’ve been working to enable us to deliver Salesforce on public cloud infrastructure all around the world,” Taylor said.
Holger Mueller, an analyst at Constellation Research, says the underlying architecture running the Salesforce system is long overdue for an overhaul. At over 20 years old, it’s been around a long time now, but Mueller says that it’s about more than modernizing. “The pandemic requires SaaS vendors to move their offerings from their own data centers to [public cloud] data centers, so they can offer both architectural and commercial elasticity to their customers,” he said.
Mueller added that by bringing Salesforce data into the public cloud, besides the obvious data sovereignty issues it solves, it brings all of the advantages of using public cloud resources.
“Salesforce can now offer both architectural and commercial elasticity to their customers. Commercial elasticity matters a lot to CIOs and CTOs these days because when your business slows down, you pay less, and when your business accelerates, then you can afford to pay more,” he said. He says that Salesforce is bringing an early generation SaaS product and pulling it into the modern age, something that is imperative at this point in the company’s evolution.
But while moving forward, Taylor was careful to point out that they rebuilt the system in such a way as to be fully backward compatible, so you don’t have to throw out all of the applications and investment you’ve made over the years, something that most companies couldn’t afford to do.”For you developers out there, This is the most remarkable thing. It is 100% backward compatible, your apps will work with no changes and you can benefit from all of this automatically,” he said.
The company will be rolling out Hyperforce over the next year and beyond as it opens in more regions.
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Floww — a data-driven marketplace designed to allow founders to pitch investors, with the whole investment relationship managed online — says it has raised $6.7 million (£5 million) to date in seed funding from angels and family offices. Investors include Ramon Mendes De Leon, Duncan Simpson-Craib, Angus Davidson, Stephane Delacote and Pip Baker (Google’s head of Fintech U.K.) and multiple family offices. The cash will be used to build out the platform designed to give startups access to more than 500 VCs, accelerators and angel networks.
The team consists of Martijn De Wever, founder and CEO of London-based VC Force Over Mass; Lee Fasciani, co-founder of Territory Projects (the firm behind film graphics and design including “Guardians of the Galaxy” and “BladeRunner 2049”); and CTO Alex Pilsworth, of various fintech startups.
Having made more than 160 investments himself, De Wever says he recognized the need for a platform connecting investors and startups based on merit, clean data and transparency, rather than a system built on “warm introductions,” which can have inherent cultural and even racial biases.
Floww’s idea is that it showcases startups based on merit only, allowing founders to raise capital by providing investors with data and transparency. Startups are given a suite of tools and materials to get started, from cap table templates to “How To” guides. Founders can then “drag and drop” their investor documents in any format. Floww’s team of accountants then cross-checks the data for errors and processes key performance metrics. A startup’s digital profile includes dynamic charts and tables, allowing prospective investors to see the company’s business potential.
Floww charges a monthly fee to VCs, accelerators, family offices and PE firms. Startups have free access to the platform, and a premium model to contact and send their deal to multiple VCs.
Floww’s pitch is that VCs can, in turn, manage deal-sourcing, CRM, as well as reporting to their investors and LPs. Quite a claim, given all VCs to date handle this kind of thing in-house. However, Floww claims to have processed 3,000 startups and says it is rolling out to more than 500 VCs.
In a statement, De Wever said: “In an age of virtual meetings and connections, the need for coffee meetings on Sand Hill Road or Mayfair is gone. What we need now are global connections, allowing VCs to engage in merit-based investing using data and metrics.” He says the era of the coronavirus pandemic means many deals will have to be sourced remotely now, so “the time for a platform like this is now.”
AngelList is perhaps its closest competitor from the startup perspective. And the VC application incorporates the kind of functionality seen in Affinity, Airtable, Efront and DocSend. But AngeList doesn’t provide data or metrics.
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Freshworks, the customer and employee engagement company that offers a range of products, from call center and customer support software to HR tools and marketing automation services, today announced the launch of its newest product: Freshworks CRM. The new service, which the company built on top of its new Freshworks Neo platform, is meant to give sales and marketing teams all of the tools they need to get a better view of their customers — with a bit of machine learning thrown in for better predictions.
Freshworks CRM is essentially a rebrand of the company’s Freshsales service, combined with the company’s capabilities of its Freshmarketer marketing automation tool.
“Freshworks CRM unites Freshsales and Freshmarketer capabilities into one solution, which leverages an embedded customer data platform for an unprecedented and 360-degree view of the customer throughout their entire journey,” a company spokesperson told me.
The promise here is that this improved CRM solution is able to provide teams with a more complete view of their (potential) customers thanks to the unified view — and aggregated data — that the company’s Neo platform provides.
The company argues that the majority of CRM users quickly become disillusioned with their CRM service of choice — and the reason for that is because the data is poor. That’s where Freshworks thinks it can make a difference.
“Freshworks CRM delivers upon the original promise of CRM: a single solution that combines AI-driven data, insights and intelligence and puts the customer front and center of business goals,” said Prakash Ramamurthy, the company’s chief product officer. “We built Freshworks CRM to harness the power of data and create immediate value, challenging legacy CRM solutions that have failed sales teams with clunky interfaces and incomplete data.”
The idea here is to provide teams with all of their marketing and sales data in a single dashboard and provide AI-assisted insights to them to help drive their decision making, which in turn should lead to a better customer experience — and more sales. The service offers predictive lead scoring and qualification, based on a host of signals users can customize to their needs, as well as Slack and Teams integrations, built-in telephony with call recording to reach out to prospects and more. A lot of these features were already available in Freshsales, too.
“The challenge for online education is the ‘completion rate’. To increase this, we need to understand the ‘Why’ aspect for a student to attend a course and design ‘What’ & ‘How’ to meet the personalized needs of our students so they can achieve their individual goals,” said Mamnoon Hadi Khan, the chief analytics officer at Shaw Academy. “With Freshworks CRM, Shaw Academy can track the entire student customer journey to better engage with them through our dedicated Student Success Managers and leverage AI to personalize their learning experience — meeting their objectives.”
Pricing for Freshworks CRM starts at $29 per user/month and goes up to $125 per user/month for the full enterprise plan with more advanced features.
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SAP announced its Q3 earnings yesterday, with its aggregate results down across the board. And after missing earnings expectations, the company also revised its 2021 outlook down. The combined bad news spooked investors, crashing its shares by more than 20% in pre-market trading, and the stock wasn’t showing any signs of improving in early trading.
The German software giant has lost tens of billions of dollars in market cap as a result.
The overall report was gloomy, with total revenues falling 4% to €6.54 billion, cloud and software revenue down 2% and operating profit down 12%. The only bright spot was its pure-cloud category, which grew 11%, to €1.98 billion.
SAP’s revenue result was around €310 million under expectations, though its per-share profit beat both adjusted and non-adjusted expectations.
While SAP’s big revenue miss might have been enough to send investors racing for the exits, its revised forecast doubled concerns. Even though the company said that its customers are accelerating their move to the cloud during the pandemic — something that TechCrunch has been tracking for some time now — SAP also said the pandemic is slowing sales and large projects.
Constellation Research analyst Holger Mueller says this is resulting in an unexpected revenue slow-down.
“What has happened at SAP is a cloud revenue delay as customers know that SAP is only investing into cloud products, and they have to migrate to those in the future. The news is that SAP customers are not migrating to the cloud during a pandemic,” Mueller told TechCrunch.
In a sign of the times, SAP spent a portion of its earnings results talking about 2025 results, a maneuver that failed to allay investor concerns that the pandemic was dramatically impacting SAP’s business today and in the coming year.
For 2020, SAP made the following cuts to its forecasts:
So, €300 million to €500 million in cloud revenue is now gone, along with €300 million to €400 million in cloud and software revenue, and €600 to €700 million in total revenue. That cut profit expectations by up to €200 million.
The company, however, is trying to put a happy face on the future projections, believing that as the impact of COVID begins to diminish, existing customers will eventually shift to the cloud and that will drive significant new revenues over the longer term. The trade-off is short-term pain for the next year or two.
“Over the next two years, we expect to see muted growth of revenue accompanied by a flat to slightly lower operating profit. After 2022 momentum will pick up considerably though. Initial headwinds of the accelerated cloud transition will start to turn into tailwinds for revenue and profit. […] That translates to accelerated revenue growth and double digit operating profit growth from 2023 onwards,” SAP CFO Luka Mucic said in a call with analysts this morning.
The question now becomes can they meet these projections, and if the longer-term approach during a pandemic will placate investors. As of this morning, they weren’t looking happy about it.
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We’re excited to announce an update to the Extra Crunch Partner Perk from Zendesk. Starting today, annual and two-year Extra Crunch members that are new to Zendesk, and meet their startup qualifications, can now receive six months of free access to Zendesk’s Sales CRM, in addition to Zendesk Support Suite, Zendesk Explore and Zendesk Sunshine.
Here is an overview of the program.
Zendesk is a service-first CRM company with support, sales and customer engagement products designed to improve customer relationships. This offer is only available for startups that are new to Zendesk, have fewer than 100 employees and are funded but have not raised beyond a Series B.
The Zendesk Partner Perk from Extra Crunch is inclusive of subscription fees, free for six months, after which you will be responsible for payment. Any downgrades to your Zendesk subscription will result in the forfeiture of the promotion, so please check with Zendesk first regarding any changes (startups@zendesk.com). Some add-ons such as Zendesk Talk and Zendesk Sell minutes are not included. Complete details of what’s included can be found here.
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In a case of bizarre timing, Salesforce announced it was laying off 1,000 employees at the end of last month just a day after announcing a monster quarter with over $5 billion in revenue, putting the company on a $20 billion revenue run rate for the first time. The juxtaposition was hard to miss.
Earlier today, Salesforce CEO and co-founder Marc Benioff announced in a tweet that the company would be hiring 4,000 new employees in the next six months, and 12,000 in the next year. While it seems like a mixed message, it’s probably more about reallocating resources to areas where they are needed more.
Salesforce will add 4K jobs over the next 6 mos & 12K over the next year. Join our 54K employee strong Ohana defining the future of software. Salesforce is the worlds fastest growing Top 5 enterprise software company. jobs@salesforce.com @salesforcejobs https://t.co/ffzlmeHhCz
— Marc Benioff (@Benioff) September 18, 2020
While Salesforce wouldn’t comment further on the hirings, the company has obviously been doing well in spite of the pandemic, which has had an impact on customers. In the prior quarter, the company forecasted that it would have slower revenue growth due to giving some customers facing hard times with economic downturn time to pay their bills.
That’s why it was surprising when the CRM giant announced its earnings in August and that it had done so well in spite of all that. While the company was laying off those 1,000 people, it did indicate it would give those employees 60 days to find other positions in the company. With these new jobs, assuming they are positions the laid-off employees are qualified for, they could have a variety of positions from which to choose.
The company had 54,000 employees when it announced the layoffs, which accounted for 1.9% of the workforce. If it ends up adding the 12,000 news jobs in the next year, that would put the company at approximately 65,000 employees by this time next year.
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Salesforce launched in 1999, one of the early adherents to what would eventually be called SaaS and cloud computing. On Tuesday, the company reached a huge milestone when it surpassed $5 billion in revenue, putting the SaaS giant on a $20 billion run rate for the first time.
Salesforce revenue has been on a firm upward trajectory for years now, but when the company reached $10 billion in revenue in November 2017, CEO Marc Benioff set the goal for $20 billion right then and there, and five years hence the company beat that goal pretty easily. Here’s what he said at the time:
In fact as the fastest growing enterprise software company ever to reach $10 billion, we are now targeting to grow the company organically to more than $20 billion by fiscal year 2022 and we plan to do that to be the fastest enterprise software company ever to get to $20 billion.
There are lots of elements that have led to that success. As the Salesforce platform evolved, the company has also had an aggressive acquisition strategy, and companies are moving to the cloud faster than ever before. Yet Salesforce has been able to meet that lofty 2017 goal early, while practicing his own unique form of responsible capitalism in the midst of a pandemic.
While there are many factors contributing to the company’s revenue growth, one big part of it is the platform. As a platform, it’s not only about providing a set of software tools like CRM, marketing automation and customer service, it’s also giving customers the ability to build solutions to meet their needs on top of that, taking advantage of the work that Salesforce has done to build its own software stack.
Bret Taylor, president and chief operating officer at Salesforce, says the platform has played a huge role in the company’s success. “Actually our platform is behind a huge part of Salesforce’s momentum in multiple ways. One, which is one thing we’ve talked a lot about, is just the technology characteristics of the platform, namely that it’s low code and fast time to value,” he said.
He added, “I would say that these low-code platforms and the ability to stand up solutions quickly is more relevant than ever before because our customers are going to have to respond to changes in their business faster than ever before,” he said.
He pointed to nCino, a company built on top of Salesforce that went public last month as a prime example of this. The company was built on Salesforce, sold in the AppExchange marketplace and provides a way for banking customers to do business online, taking advantage of all that Salesforce has built to do that.
Another big contributing factor to the company’s success is that beyond the core CRM product it brought to the table way back in 1999, it has built a broad set of marketing, sales and service tools and as it has done that, it has acquired many companies along the way to accelerate the product road map.
The biggest of those acquisitions by far was the $15.7 billion Tableau deal, which closed just about a year ago. Taylor sees data fueling the push to digital we are seeing during the pandemic, and Tableau is a key part of that.
“Tableau is so strategic, both from a revenue and also from a technology strategy perspective,” he said. That’s because as companies make the shift to digital, it becomes more important than ever to help them visualize and understand that data in order to understand their customers’ requirements better.
“Fundamentally when you look at what a company needs to do to thrive in an all-digital world, it needs to be able to respond to [rapid] changes, which means creating a culture around that data,” he said. This enables companies to respond more quickly to changes like new customer demands or shifts in the supply chain.
“All of that is about data, and I think the reason why Tableau grew so much this past quarter is that I think that the conversation around data when you’re digitizing your entire company and digitizing the entire economy, data is more strategic than it ever was,” he said.
With that purchase, combined with the $6.5 billion MuleSoft acquisition in 2018, the company feels like it has a way to capture and visualize data wherever it lives in the enterprise. “It’s worth noting how complementary MuleSoft and Tableau are together. I think of MuleSoft as unlocking all your enterprise data, whether it’s on a legacy system or a modern system, and Tableau enables us to understand it, and so it’s a really strategic overall value proposition because we can come up with a really complete solution around data,” Taylor said.
Benioff was happy to point out in an appearance on Mad Money Tuesday that even as he has made charity and volunteerism a core part of his organization, he has still delivered solid returns for his shareholders. He told Mad Money host Jim Cramer, “This is a victory for stakeholder capitalism. It shows you can do good and do well.” This is a statement he has made frequently in the past to show that you can be a good corporate citizen and give back to your community, while still making money.
Those values are what separates the company from the pack says Paul Greenberg, founder and principal analyst at 56 Group and author of CRM at the Speed of Light. “Salesforce’s genius, and a large part of the reason I don’t expect any serious slowdown in that extraordinary growth, is that they manage to align the technology business with corporate social responsibility in a way that makes them stand out from any other company,” Greenberg told TechCrunch.
Yesterday’s numbers come after Q1 2021, in which the company offered softer guidance as it was giving some of its customers, suffering from the impact of the pandemic, more financial flexibility. As it turns out, that didn’t seem to hurt them, and the guidance for next quarter is looking good too: $5.24 billion to $5.25 billion, up approximately 16% year over year, according to the company.
It’s worth noting that while Benioff pledged no new layoffs for 90 days at the start of the pandemic, with that time now ending, The Wall Street Journal reported yesterday that the company was planning to eliminate 1,000 roles out of the organization’s 54,000 total employees, while giving those workers 60 days to find other roles in the company.
Certainly getting to that $20 billion run rate is significant, as is the speed with which they were able to achieve that goal, but Taylor sees an evolving company, one that is different than the one it was in 2017 when Benioff set that goal.
“I would say the reason we’ve been able to accelerate is through organic [growth], innovation and acquisitions to really build out this vision of a complete customer [picture]. I think it’s more important than ever before,” he said.
He says that when you look at the way the platform has changed, it’s been about bringing multiple customer experience capabilities together under a single umbrella, and giving customers the tools they need to build these out.
“I think we as a company have constantly redefined what customer relationship management means. It’s not just opportunity management for sales teams. It’s customer service, it’s e-commerce, it’s digital marketing, it’s B2B, it’s B2C. It’s all of the above,” he said.
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In what felt like strange timing, Salesforce has confirmed a report in yesterday’s Wall Street Journal that it was laying off around 1,000 people, or approximately 1.9% of the company’s 54,000 strong workforce. This news came in spite of the company reporting a monster quarter on Tuesday, in which it passed $5 billion in quarterly revenue for the first time.
In fact, Wall Street was so thrilled with Salesforce’s results, the company’s stock closed up an astonishing 26% yesterday, adding great wealth to the company’s coffers. It seemed hard to reconcile such amazing financial success with this news.
Yet it was actually something that president and chief financial officer Mark Hawkins telegraphed in Tuesday’s earnings call with industry analysts, although he didn’t come right and use the L (layoff) word. Instead he couched that impending change as a reallocation of resources.
And he talked about strategically shifting investments over the next 12-24 months. “This means we’ll be redirecting some of our resources to fuel growth in areas that are no longer as aligned with the business priority will be now deemphasized,” Hawkins said in the call.
This is precisely how a Salesforce spokesperson put it when asked by TechCrunch to confirm the story. “We’re reallocating resources to position the company for continued growth. This includes continuing to hire and redirecting some employees to fuel our strategic areas, and eliminating some positions that no longer map to our business priorities. For affected employees, we are helping them find the next step in their careers, whether within our company or a new opportunity,” the spokesperson said.
It’s worth noting that earlier this year, Salesforce CEO Marc Benioff pledged there would be no significant layoffs for 90 days.
Salesforce is pledging to its workforce Ohana not to conduct any significant lay offs over the next 90 days. We will continue to pay our hourly workers while our offices are closed. We encourage our Ohana to pay their own personal hourly workers like housekeepers & dog walkers.
— Marc Benioff (@Benioff) March 25, 2020
The 90-day period has long since passed and the company has decided the time is right to make some adjustments to the workforce.
It’s worth contrasting this with the pledge that ServiceNow CEO Bill McDermott made a few weeks after the Benioff tweet, promising not to lay off a single employee for the rest of this year, while also pledging to hire 1,000 people worldwide the remainder of this year, while bringing in 360 summer interns.
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