augmented reality
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Octi raises $7.5M to create augmented reality that understands human movement
The team at Octi says it’s building a crucial piece of the augmented reality puzzle — the ability to understand the human body and its movement.
Co-founder and CEO Justin Fuisz told me that most existing AR technologies (including Apple’s ARKit) tend to be “plane-based” — in other words, while they can make something cool appear against a real-world background, it’s usually on a flat surface, like a table or the floor.
Octi, on the other hand, recognizes where people are in-camera, and it can use that understanding to apply a variety of different effects.
For example, Fuisz and his team showed me how they could dance around their office while bright, squiggly lines overlaid their bodies — and then they erased their bodies entirely. They also showed me how effects could be tied to different gestures, like how a “make it rain” motion could result in dollar bills flying out of their hands.
To do this, Octi says it’s built sophisticated machine learning and computer vision technology. For starters, it looks at a human being and detects key points, like eyes, nose, hips and elbows, then uses those points to construct a model of a skeleton.
Fuisz suggested that the technology could be applied to a number of different industries, including fashion, fitness, entertainment and gaming. In fact, the company is announcing a partnership and strategic investment from the OneTeam Collective, the accelerator of the NFL Players Association. As a result, Octi plans to create and distribute avatars of more than 2,000 NFL players.
In addition, Octi is announcing that it has raised $7.5 million in seed funding from Shasta Ventures, I2BF Ventures, Bold Capital Partners, Day One Ventures, Human Ventures Live Nation and AB InBev, plus individuals, including former Pandora and Snap executive Tom Conrad, WeWork Chief Product Officer of Technology Shiva Rajaraman, Adobe Chief Product Officer Scott Belsky, A&D Networks Chairman Abbe Raven and Joshua Kushner.
If you want to try this out for yourself, the startup has its own iOS app — Fuisz described the app as a technology showcase for potential partners, but he added, “The app is available to the public and is totally awesome.”
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Snap is reportedly about to launch its own gaming platform
Snap is seeking to explore new ground as it tries to outrun Instagram’s efforts to copy its features. Its newest effort may be building out a bona fide hub for gaming inside Snapchat, according to a new report from The Information. The platform will launch later this year, the report says, and Snap is already signing on game publishers to participate in its efforts.
We reached out to Snap for comment.
The news makes a lot of sense, given the efforts Snap has increasingly been pouring into its own Lens Studio software for developers to create its specialized AR filters. Snap reportedly bought a web-based 3D game engine last year, called PlayCanvas, which would serve as a good backbone for even more robust developer tools.
It’s not clear from the report whether these gaming titles would be focused largely on AR gaming, though one might expect it given all of the attention Snap has paid to the emerging mobile platform.
In April, the company launched “Snappables,” which were basically short selfie AR games that integrate easily into Snapchat’s Lens selection UI.
Augmented reality applications really benefit from sidling up closely to a camera platform, where you can snap a photo or record some video of an encounter with an AR T-Rex. This thinking benefits Snap. Snap is probably not competing with Google’s ARCore or Apple’s ARKit anymore; with these technologies, Snap simply seems to be striving to be the app that’s home to several of these experiences. This is an advantage Snapchat still seems to hold over Facebook and Instagram’s in-app cameras, which anecdotally don’t seem to be used very heavily by users, though the companies have not released usage numbers.
Snap won’t exactly be blazing the trail with messaging-based gaming experiences. Facebook Messenger has already experimented with short, shareable mini-games. As noted by The Information report, CEO Evan Spiegel has expressed admiration for Tencent’s business model, which sees nearly 40 percent of its revenues come from in-game purchases in the WeChat app. If the gaming platform did have a skew toward augmented reality, that would certainly be a unique proposition — though many of AR’s promises have still been unrealized as developers grapple with what makes an engaging experience.
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This AR guppy feeds on the spectrum of human emotion
Indiecade always offers a nice respite from the wall of undulating human flesh and heat that is the rest of the E3 show floor. The loose confederation of independent developers often produces compelling and bizarre gaming experiences outside of the big studio system.
TendAR is the most compelling example of this out of this year’s batch. It is, simply put, a pet fish that feeds on human emotions through augmented reality. I can’t really explain why this is a thing, but it is. It’s a video game, so just accept it and move on.
The app is produced by Tender Claws, a small studio out of Los Angeles best known for Virtual Virtual Reality, an Oculus title that boasts among its “key features”: 50-plus unique virtual virtual realities and an artichoke screams at you.
TendAR fits comfortably within that manner of absurdist framework, though the title has more in common with virtual pets like Tamagotchi and the belovedly bizarre Dreamcast cult hit, Seaman. There’s also a bit of Douglas Adams wrapped up in there, in that your pet guppy feeds on human emotions detected through face detection.
The app is designed for two players, both holding onto the same phone, feigning different emotions when prompted by a chatty talking fish. If you fail to give it what it wants, your fish will suffer. I tried the game and my guppy died almost immediately. Apparently my ability to approximate sadness is severely lacking. Tell it to my therapist, am I right?
The app is due out this year for Android.
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Now Snapchat lets you unsend messages like Faceboook promised
Mark Zuckerberg’s Facebook messages were retracted from the inboxes of some users, six sources told TechCrunch in April. Facebook quickly tried to normalize that breach of trust by claiming it would in the coming months give everyone the ability to unsend messages. We haven’t heard a word about it since, and Facebook told me it had nothing more to share here today.
Well Snap is stepping up. Snapchat will let you retract your risqué, embarrassing or incriminating messages thanks to a new feature called Clear Chats that’s rolling out globally over the next few weeks.
Hold down on a text, image, video, memory, sticker or audio note in a one-on-one or group chat Snapchat message thread and you’ll see a Delete button. Tap it, and Snapchat will try to retract the message, though it admits it won’t always work if the recipient lacks an internet connection or updated version of the app. The recipient will also be notified… something Facebook didn’t do in the case of Zuckerberg’s messages.
The Clear Chats feature could make people more comfortable sending sensitive information over Snapchat. The app already auto-deletes messages after they’re viewed, unless a recipient chooses to screenshot or Save them, which their conversation partner can see. This could be especially useful for thwarting cases of revenge porn, where hackers or jilted ex-lovers expose someone’s nude images.
Unfortunately, the Clear Chats option could also be used to send then retract abusive messages, destroying the paper trail. Social media evidence is increasingly being used in divorce and custody battles, which an unsend feature might undermine… especially if Facebook goes through with rolling it out on its platform where messages are normally permanent. But right now, Snapchat’s priority is doing whatever it can to boost usage after hitting its slowest growth rate ever last quarter. If teens feel like Snapchat is a consequence-free place to message, whether or not that’s true, they might favor it over SMS and other social apps.
More Snapchat Spectacles and e-commerce news
Snap made a few other announcements today. Spectacles v2, which are actually pretty great and I continue to use, are now available for purchase through Amazon in the U.S., U.K and Canada. The $150 photo- and video-recording sunglasses come to more European countries via Jeff Bezos soon, such as France, Germany, Italy and Spain. Amazon will sell Spectacles in three color combos: Onyx Moonlight, Sapphire Twilight and Ruby Daybreak.
Until now, you could only buy v2 on Snap’s website. That’s because Snapchat’s eagerness to develop a bevy of sales channels made it very tough to forecast demand for its lackluster v1 Spectacles. They only sold 220,000. That led to hundreds of thousands of pairs gathering dust unsold in warehouses, and Snapchat taking an embarrassing $40 million write-off.
“We had an inventory challenge with v1,” Snap’s VP of hardware Mike Randall told me in April. “We don’t think it was a product issue. It was an internal understanding our demand issue versus a planning issue. So we think by having a more simplistic channel strategy with v2 we can more thoughtfully manage demand with v2 versus v1.” Working with Amazon and its robust toolset should help Snap get Spectacles in front of more buyers without obscuring how many it should be manufacturing.
Still, the worst thing about Spectacles is Snapchat. The inability to dump footage directly to your phone’s camera roll, and the incompatibility of its round media format with other social networks, means it’s tough to share your Spectacles content anywhere else while making it look good. Snap has experimented with a traditional landscape export format, but that hasn’t rolled out. Spectacles could strongly benefit from Snap partnering with fellow apps or open sourcing to let others show its circular always-full-screen format in all its glory.
Finally, Snapchat is launching a new e-commerce ad unit that shows a carousel of purchaseable items at the bottom of the screen that users can tap to buy without leaving the Snapchat app. This follows our prediction that Snap launching its own in-app merch store was really the foundation of a bigger e-commerce platform that’s now rolling out.
Merchants can use the Snap Pixel to measure how their ads lead to sales. The ability to shave down the e-commerce conversion funnel could get advertisers spending more on Snapchat when it could use the dollars. Last quarter it lost $385 million and missed its revenue target by $14 million.
Snapchat is also bringing its augmented reality advertisements to its self-serve ad-buying tool. They’re sold on an effective CPM basis for $8 to $20 depending on targeting. Snapchat is also turning its new multiplayer game filters, called Snappables, into ads.
Overall, it’s good to see Snapchat iterating across its software, hardware and business units. Plagued by executive departures, fierce competition from Facebook, a rough recent earnings report and share price troubles, it’s easy to imagine the team getting distracted. The long-term roadmap is fuzzy. With Stories becoming more popular elsewhere, Spectacles sales not being enough to right the ship and Instagram preparing to launch a long-form video hub that competes with Snapchat Discover, Snap needs to figure out its identity. Perhaps that will hinge on some flashy new feature that captures the imagination of the youth. That could be its upcoming Snapkit platform that will let users log into other apps using their Snapchat credentials, bring their Bitmoji, and even use Snap’s AR-equipped software camera within other apps.
But otherwise, it must lock in for a long-haul of efficient and methodical improvement. If it’s not growing, the best it can do is hold on to its core audience and squeeze as many dollars out of them as possible without looking desperate.
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Speech recognition triggers fun AR stickers in Panda’s video app
Panda has built the next silly social feature Snapchat and Instagram will want to steal. Today the startup launches its video messaging app that fills the screen with augmented reality effects based on the words you speak. Say “Want to get pizza?” and a 3D pizza slice hovers by your mouth. Say “I wear my sunglasses at night” and suddenly you’re wearing AR shades with a moon hung above your head. Instead of being distracted by having to pick effects out of a menu, they appear in real-time as you chat.
Panda is surprising and delightful. It’s also a bit janky, created by a five person team with under $1 million in funding. Building a video chat app user base from scratch amidst all the competition will be a struggle. But even if Panda isn’t the app to popularize the idea, it’s invented a smart way to enhance visual communication that blends into our natural behavior.
It all started with a trippy vision. Panda’s 18-year-old founder Daniel Singer had built a few failed apps and was working as a product manager at peer-to-peer therapy startup Sensay in LA. When Alaska Airlines bought Virgin, Singer scored a free flight and came to see his buddy Arjun Sethi, an investor at Social Capital in SF. That’s when suddenly “I’m hallucinating that as I’m talking the things I’m saying should appear” he tells me. Sethi dug the idea and agreed to fund a project to build it.
Panda founder Daniel Singer
Meanwhile, Singer had spent the last 6 years FaceTiming almost every day. He loved telling stories with his closest friends, yet Apple’s video chat protocol had fallen behind Snapchat and Instagram when it came to creative tools. So a year ago he raised $850,000 from Social Capital and Shrug Capital plus angels like Cyan (Banister) and Secret’s David Byttow. Singer set out to build Panda to combine FaceTime’s live chat with Snapchat’s visual flare triggered by voice.
But it turns out, “video chat is hard” he admits. So his small team settled for letting users send 10-second-max asynchronous video messages. Panda’s iOS app launched today with about 200 different voice activated stickers from footballs to sleepy Zzzzzs to a “&’%!#” censorship bar that covers your mouth when you swear. Tap them and they disappear, and soon you’ll be able to reposition them. As you trigger the effects for the first time, they go into a trophy case that gamifies voice experimentation.
Panda is fun to play around with yourself even if you aren’t actively messaging friends, which is reminiscent of how teens play with Snapchat face filters without always posting the results. The speech recognition effects will make a lot more sense if Panda can eventually succeed at solving the live video chat tech challenge. One day Singer imagines Panda making money by selling cosmetic effects that make you more attractive or fashionable, or offering sponsored effects so when you say “gym”, the headband that appears on you is Nike branded.
Unfortunately, the app can be a bit buggy and effects don’t always trigger, fooling you that you aren’t saying the right words. And it could be tough convincing buddies to download another messaging app, let alone turn it into a regular habit. Apple is also adding a slew of Memoji personalized avatars and other effects to FaceTime in its upcoming iOS 12.
Panda does advance one of technology’s fundamental pursuits: taking the fuzzy ideas in your head and translating them into meaning for others in clearer ways than just words can offer. It’s the next wave of visual communication that doesn’t require you to break from the conversation.
When I ask why other apps couldn’t just copy the speech stickers, Singer insisted “This has to be voice native.” I firmly disagree, and can easily imagine his whole app becoming just a single filter in Snapchat and Instagram Stories. He eventually acquiesced that “It’s a new reality that bits and pieces of consumer technology get traded around. I wouldn’t be surprised if others think it’s a good idea.”
It’s an uphill battle trying to disrupt today’s social giants, who are quick to seize on any idea that gives them an edge. Facebook rationalizes stealing other apps’ features by prioritizing whatever will engage its billions of users over the pride of its designers. Startups like Panda are effectively becoming outsourced R&D departments.
Still, Panda pledges to forge on (though it might be wise to take a buyout offer). Singer gets that his app won’t cure cancer or “make the world a better place” as HBO’s Silicon Valley has lampooned. “We’re going to make really fun stuff and make them laugh and smile and experience human emotion” he concludes. “At the end of the day, I don’t think there’s anything wrong with building entertainment and delight.”
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Apple introduces iOS 12
Apple announced the next version of iOS at its WWDC developer conference. While iOS 12 won’t be available before the fall, it’s always interesting to get a sneak peek at the next version of iOS.
Apple’s senior vice president of Software Engineering Craig Federighi first talked about some numbers. 81 percent of iOS users are currently running iOS 11. 6 percent of Android users are currently on the last version.
“For iOS 12, we’re doubling down on performance,” Federighi said. iOS 12 is going to be available on all devices that currently support iOS 11.
It’s interesting the Federighi talked about iOS 12 on the iPhone 6 Plus. Apps launch 40 percent faster, the keyboard comes up 50 percent faster and opening the camera is 70 percent faster.
You get the idea, the big new feature of iOS 12 is performance and optimization.
But it doesn’t mean that Apple didn’t think about new features. Apple has created a new file format for augmented reality called USDZ. Adobe CTO Abhay Parasnis talked for a couple of minutes to announce that Adobe apps are going to support USDZ.
Apple is launching a new app to educate people about augmented reality. This app is called Measure and works pretty much like popular third-party app MeasureKit. While Apple says USDZ is a file format for augmented reality, Federighi also showed a USDZ 3D file in the middle of an Apple News article.
And the company is also updating ARKit with multiplayer augmented reality. You can get the same augmented reality experience with multiple devices. The company invited Martin Sanders from Lego to talk about ARKit. You can point an iPad at a Lego set to add virtual buildings and objects, and recreate a tiny little city.
“Over a trillion photos are captured on the iPhone each year,” Federighi said. Apple is updating search with iOS 12. While you’ve been able tp search for objects or categories, such as cars, dogs, beach and hiking, it’s been hard to find. Apple is going to add suggestions to improve discovery.
Apple is reusing an Apple Music idea and adding a “For You” tab. It’ll show you old albums, memories, photos with people you care about and more. For You can also suggest you to share photos with friends and family members. When you share them, it looks like it creates a link that you can send in iMessage. The other person will also get a suggestion to share photos back. It’s like shared albums, but a bit refined.
As for Siri, Apple is introducing shortcuts. It’s not just for voice, Apple is also adding shortcuts on the lock screen or in the search screen for instance. If you’re running late for a meeting, you’ll get a suggestion to send a text to the other person. Shortcuts on the lock screen are like app suggestions, but with more specific actions.
Apple will open up shortcuts to third-party developers to store information or set up shortcuts. Developers will be able to put an “Add to Siri” button in their apps. For instance, you can store your flight details under the “flight to Portland” shortcut. So if you ask Siri that phrase, you’ll get your flight details.
The Workflow team has been working on the Shortcuts app. It’s just like the automation app Workflow that Apple acquired a couple of years ago. But you can also configure connected devices using Shortcuts, and trigger shortcuts using the HomePod. So there you go, Apple is back in the voice assistant game with this new ecosystem of shortcuts.
Apple is also redesigning Apple News and the Stocks app. There’s a new sidebar in the News app to improve navigation. You’ll also get a sort of Yahoo Finance in the Stocks app with share prices, headlines, after-hour pricing. The Stocks app is coming to the iPad too.
As for iBooks, rumors were right. Apple is adding audio books to iBooks (and removing them from the Music app). And the company is also rebranding iBooks to Apple Books. Finally, Apple is adding support for third-party navigation apps in CarPlay.
After this quick rundown of Apple’s new apps, Federighi presented the other pillar of iOS 12 — smarter notifications, do not disturb improvements. If you turn on Do Not Disturb at night, you won’t get a wall of notifications if you want to check the time in the middle of the night. You can also set Do Not Disturb until you move to another place.
And developers cheered like crazy when Federighi presented grouped notifications. It’s a good way to stack similar notifications from the same app. You’ll be able to configure your notifications directly from the home screen.
Many accused Apple of not paying attention to the addictive aspect of smartphones. With Screen Time, your phone can give you an overview of things you do with your phone so that you waste less time mindlessly scrolling through feeds. You can also set up a time limit to receive a notification when you’ve been on Instagram for a while for instance. Obviously, Screen Tim means better parental controls. You can limit some apps, track your kid’s usage and more.
But let’s talk about the most important feature of iOS — animojis. Apple is adding new characters — a ghost, a koala, a tiger, a T-rex. Your phone will now track your tongue.
More importantly, you’ll be able to create your own Memoji. Apple is basically copying Snap’s Bitmoji (or the Xbox avatars or Nintendo’s Miis…). You can create your own avatar, add accessories and change clothes.
In Messages, there are new camera effects that work a bit like Instagram’s or Messenger’s filters, blending your Memoji on top of your face.
Switching gear a bit, Apple is overhauling FaceTime. You can now create a FaceTime group with 32 people. You can now switch from an iMessage conversation to a video chat without having to open another app. This is long overdue, and Houseparty is not going to be happy. It’ll also work on macOS and on the Apple Watch for the audio part.
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Here’s where it’s cheaper to take an Uber than to own a car
Ride-sharing companies have long touted the cost benefits of their platforms. Well, depending on the city, it can be cheaper on a weekly basis to take an UberX or UberPOOL than it is to own a personal car, according to Kleiner Perkins Caufield Byers partner Mary Meeker’s 2018 annual internet trends report.
In four of the five largest cities in the U.S., it is indeed cheaper to rely on Uber than it is to own a car. Meeker’s analysis took into account cost of gas, car insurance, maintenance and parking.
So, if you live in New York City, Chicago, Washington, D.C. or Los Angeles, it’s cheaper to take an Uber. But that’s not the case in Dallas, where the average weekly cost of car ownership is $65 compared to the average weekly Uber cost of $181.
Meeker’s report also looked at the rise of on-demand workers in the U.S. Last year, there were 5.4 million on-demand workers in the country. This year, there are an estimated 6.8 million people working in the on-demand economy.
“These are big numbers,” Meeker said onstage, noting how these types of jobs are helping to supplement income for people, provide greater flexibility and improve work-life balance.
You can check out the full deck below.
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Meet the speakers at The Europas, and get your ticket free (July 3, London)
Excited to announce that this year’s The Europas Unconference & Awards is shaping up! Our half day Unconference kicks off on 3 July, 2018 at The Brewery in the heart of London’s “Tech City” area, followed by our startup awards dinner and fantastic party and celebration of European startups!
The event is run in partnership with TechCrunch, the official media partner. Attendees, nominees and winners will get deep discounts to TechCrunch Disrupt in Berlin, later this year.
The Europas Awards are based on voting by expert judges and the industry itself. But key to the daytime is all the speakers and invited guests. There’s no “off-limits speaker room” at The Europas, so attendees can mingle easily with VIPs and speakers.
What exactly is an Unconference? We’re dispensing with the lectures and going straight to the deep-dives, where you’ll get a front row seat with Europe’s leading investors, founders and thought leaders to discuss and debate the most urgent issues, challenges and opportunities. Up close and personal! And, crucially, a few feet away from handing over a business card. The Unconference is focused into zones including AI, Fintech, Mobility, Startups, Society, and Enterprise and Crypto / Blockchain.
We’ve confirmed 10 new speakers including:
Eileen Burbidge, Passion Capital
Carlos Eduardo Espinal, Seedcamp
Richard Muirhead, Fabric Ventures
Sitar Teli, Connect Ventures
Nancy Fechnay, Blockchain Technologist + Angel
George McDonaugh, KR1
Candice Lo, Blossom Capital
Scott Sage, Crane Venture Partners
Andrei Brasoveanu, Accel
Tina Baker, Jag Shaw Baker
How To Get Your Ticket For FREE
We’d love for you to ask your friends to join us at The Europas – and we’ve got a special way to thank you for sharing.
Your friend will enjoy a 15% discount off the price of their ticket with your code, and you’ll get 15% off the price of YOUR ticket.
That’s right, we will refund you 15% off the cost of your ticket automatically when your friend purchases a Europas ticket.
So you can grab tickets here.
Vote for your Favourite Startups
Public Voting is still humming along. Please remember to vote for your favourite startups!
Awards by category:
Hottest Media/Entertainment Startup
Hottest E-commerce/Retail Startup
Hottest Marketing/AdTech Startup
Hottest Enterprise, SaaS or B2B Startup
Hottest Platform Economy / Marketplace
Hottest Cyber Security Startup
Hottest Internet of Things Startup
Fastest Rising Startup Of The Year
Hottest GreenTech Startup of The Year
Best Angel/Seed Investor of the Year
Hottest VC Investor of the Year
Hottest Blockchain/Crypto Startup Founder(s)
Hottest Blockchain Protocol Project
Hottest Corporate Blockchain Project
Hottest Blockchain ICO (Europe)
Hottest Financial Crypto Project
Hottest Blockchain for Good Project
Hottest Blockchain Identity Project
Hall Of Fame Award – Awarded to a long-term player in Europe
The Europas Grand Prix Award (to be decided from winners)
The Awards celebrates the most forward thinking and innovative tech & blockchain startups across over some 30+ categories.
Startups can apply for an award or be nominated by anyone, including our judges. It is free to enter or be nominated.
What is The Europas?
Instead of thousands and thousands of people, think of a great summer event with 1,000 of the most interesting and useful people in the industry, including key investors and leading entrepreneurs.
• No secret VIP rooms, which means you get to interact with the Speakers
• Key Founders and investors speaking; featured attendees invited to just network
• Expert speeches, discussions, and Q&A directly from the main stage
• Intimate “breakout” sessions with key players on vertical topics
• The opportunity to meet almost everyone in those small groups, super-charging your networking
• Journalists from major tech titles, newspapers and business broadcasters
• A parallel Founders-only track geared towards fund-raising and hyper-networking
• A stunning awards dinner and party which honors both the hottest startups and the leading lights in the European startup scene
• All on one day to maximise your time in London. And it’s PROBABLY sunny!
That’s just the beginning. There’s more to come…
Interested in sponsoring the Europas or hosting a table at the awards? Or purchasing a table for 10 or 12 guest or a half table for 5 guests? Get in touch with:
Petra Johansson
Petra@theeuropas.com
Phone: +44 (0) 20 3239 9325
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For ScopeAR, the market is finally catching up with the technology
ScopeAR, a graduate of the Y Combinator Summer 2015 class, came to the augmented reality game very early, launching in 2011 when there was very little hardware and most people didn’t understand the technology. But it has managed to hang around long enough for the market and the hardware to finally catch with the founders’ vision of using AR as an advanced training tool in the enterprise.
Today, the company offers a pair of tools. First of all, there is RemoteAR, which CEO and company co-founder Scott Montgomerie describes as “Facetime with AR on top of it.” It allows a technician to virtually look over the shoulder at what a local person is seeing and provide directions and feedback in real time remotely. For example, the expert could circle the cover the technician needs to remove and point to the screws with two virtual arrows.
This could have great utility in any situation where you have an experienced person in the office, who doesn’t want to go on the road on anymore, but can still provide detailed instructions to a novice, acting as a trainer and helper. This is an actual problem in many industries with aging workforces.
Technician working with RemoteAR. Photo: ScopeAR
The second product, called WorkLink, lets you import a 3D CAD model, then associate that model with real equipment. When you put on hardware like Microsoft Hololens, you can see the 3D representation of the equipment and follow along with instructions on how to repair it. It also works with iOS, Android and Windows devices.
One big change since the company was established in 2011 is the variety of platforms you can use for augmented reality. “Last year was the thing where AR took off. Apple got into it with ARKit and Google with ARCore and awareness happened and people saw it was viable,” Montgomerie said.
By creating enterprise use cases like remote assistance and work instructions, the company has been gaining momentum over the last year, and reports tripling its revenue in 2017. Although they aren’t sharing a specific number, it’s fair to say they are growing quickly.
They developed an augmented reality training product early on that resonated with a mining company, and that along with consulting working with the likes of NASA, Boeing and Toyota, helped them stay afloat until things began to really click around AR in recent years, Montgomerie explained.
They also took some time to be part of the Y Combinator Summer 2015 class, and even scored a spot on TechCrunch’s list of favorite Demo Day 2 startups. During the YC experience, they developed the first version of RemoteAR. WorkLink followed a year later.
So far the company has taken on a fairly modest amount of investment with Montgomerie reporting three seed rounds including $2 million right after Y Combinator, $1.7 million last May and another $2 million this past December. If the company continues to grow at this rate, it’s a good bet they will be looking for a Series A at some point to help scale the company further.
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Fantasmo is a decentralized map for robots and augmented reality
“Whether for AR or robots, anytime you have software interacting with the world, it needs a 3D model of the globe. We think that map will look a lot more like the decentralized internet than a version of Apple Maps or Google Maps.” That’s the idea behind new startup Fantasmo, according to co-founder Jameson Detweiler. Coming out of stealth today, Fantasmo wants to let any developer contribute to and draw from a sub-centimeter accuracy map for robot navigation or anchoring AR experiences.
Fantasmo plans to launch a free Camera Positioning Standard (CPS) that developers can use to collect and organize 3D mapping data. The startup will charge for commercial access and premium features in its TerraOS, an open-sourced operating system that helps property owners keep their maps up to date and supply them for use by robots, AR and other software equipped with Fantasmo’s SDK.
With $2 million in funding led by TenOneTen Ventures, Fantasmo is now accepting developers and property owners to its private beta.
Directly competing with Google’s own Visual Positioning System is an audacious move. Fantasmo is betting that private property owners won’t want big corporations snooping around to map their indoor spaces, and instead will want to retain control of this data so they can dictate how it’s used. With Fantasmo, they’ll be able to map spaces themselves and choose where robots can roam or if the next Pokémon GO can be played there.
“Only Apple, Google, and HERE Maps want this centralized. If this data sits on one of the big tech company’s servers, they could basically spy on anyone at any time,” says Detweiler. The prospect gets scarier when you imagine everyone wearing camera-equipped AR glasses in the future. “The AR cloud on a central server is Big Brother. It’s the end of privacy.”
Detweiler and his co-founder Dr. Ryan Measel first had the spark for Fantasmo as best friends at Drexel University. “We need to build Pokémon in real life! That was the genesis of the company,” says Detweiler. In the meantime he founded and sold LaunchRock, a 500 Startups company for creating “Coming Soon” sign-up pages for internet services.
After Measel finished his PhD, the pair started Fantasmo Studios to build augmented reality games like Trash Collectors From Space, which they took through the Techstars accelerator in 2015. “Trash Collectors was the first time we actually created a spatial map and used that to sync multiple people’s precise position up,” says Detweiler. But while building the infrastructure tools to power the game, they realized there was a much bigger opportunity to build the underlying maps for everyone’s games. Now the Santa Monica-based Fantasmo has 11 employees.
“It’s the internet of the real world,” says Detweiler. Fantasmo now collects geo-referenced photos, scans them for identifying features like walls and objects, and imports them into its point cloud model. Apps and robots equipped with the Fantasmo SDK can then pull in the spatial map for a specific location that’s more accurate than federally run GPS. That lets them peg AR objects to precise spots in your environment while making sure robots don’t run into things.
Fantasmo identifies objects in geo-referenced photos to build a 3D model of the world
“I think this is the most important piece of infrastructure to be built during the next decade,” Detweiler declares. That potential attracted funding from TenOneTen, Freestyle Capital, LDV, NoName Ventures, Locke Mountain Ventures and some angel investors. But it’s also attracted competitors like Escher Reality, which was acquired by Pokémon GO parent company Niantic, and Ubiquity6, which has investment from top-tier VCs like Kleiner Perkins and First Round.
Google is the biggest threat, though. With its industry-leading traditional Google Maps, experience with indoor mapping through Tango, new VPS initiative and near limitless resources. Just yesterday, Google showed off using an AR fox in Google Maps that you can follow for walking directions.
Fantasmo is hoping that Google’s size works against it. The startup sees a path to victory through interoperability and privacy. The big corporations want to control and preference their own platforms’ access to maps while owning the data about private property. Fantasmo wants to empower property owners to oversee that data and decide what happens to it. Measel concludes, “The world would be worse off if GPS was proprietary. The next evolution shouldn’t be any different.”
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