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Apple
Enlarge / The (customized) lock
screen in iOS 16. (credit: Samuel Axon)
For the past couple of years, Apple’s annual iOS updates have laser focused on one feature for an
overhaul while making smaller tweaks to everything else. Last year, Focus was the, well, focus. The year
before that, it was the home screen.
This time it’s the lock screen. You can now change fonts, add widgets, customize the information
displayed, and pick from a wider variety of wallpaper. Apple has also more deeply integrated the lock
screen with the Focus modes that were fleshed
out in iOS 15. And it has laid the groundwork for something more than just notifications that
third-party apps can show you before you unlock your phone.
Given the increasingly iterative nature of iOS releases today—with many key features not arriving until
months after the initial ship date of a new, whole-numbered version—we’re moving to leaner initial iOS
reviews, with updates to come in additional articles over time. So today we’re going to look at the main
new feature of iOS 16, but we’ll touch on a couple of other key features and changes, too.
While iOS 16 touches most aspects of using the iPhone in a variety of small ways, it is very much “the
lock screen update.” That makes sense: Apple makes a lot of noise about shipping features that integrate
hardware and software, and the iPhone
14 Pro’s new always-on display drives this emphasis on the lock screen.
But there’s plenty here for users of other iPhone models that lack that always-on feature. Following up
last year’s emphasis on Focus modes, and the previous year’s on home
screen customization, this is the most significant move Apple has made on the customization
front with the iPhone in, well, pretty much ever.
I know what you’re going to say: aren’t these all features that have been part of Android for basically
an eternity now?
Yep, you’re right—mostly. In typical Apple fashion, there are some flourishes here that Android doesn’t
touch, but as for functionality, this is mostly yesterday’s news for Android diehards. But what was
already a win for Android users is largely a win for iOS users, too.
It’s easy to see the influence of the Apple Watch on this update—the new widgets behave like
complications, and the new lock screen acts like a Watch face. That sentence right there tells you just
about everything you need to know about the new lock screen. Picture the Apple Watch and all the
customizations, features, and limitations the Watch faces offer. Now make all that phone-sized. There
you go, that’s the new iOS lock screen.

This is the picker you get when you long-press on your lock screen. [credit:
Samuel Axon ]
To start playing with these customizations, you just long-press your finger on the lock screen. This
brings you to an interface with horizontally scrolling cards, each one representing one of your custom
screens.
At the bottom, there are three important buttons. You can tap “Focus” to change the Focus mode that turns
on when this lock screen is active. You can tap “customize” to change your widgets, fonts, wallpapers,
and more. And there’s a “+” button to add a new custom lock screen to the row of cards.
When you hit the + button, a panel pops up to offer you a variety of wallpaper possibilities. These
options fall into a few buckets. There are color gradient wallpapers, where you pick a general color
theme and define some attributes of a simple gradient. (It looks nicer than it sounds, actually.)
There are collections, which are a bit like Apple’s previous approach to iPhone wallpapers: premade
patterns in a few different color options.
You can also make a wallpaper out of emojis on a grid or in a pattern across the screen, and you can even
pick which emojis to display. You can choose up to six emojis to include in the wallpaper, using Apple’s
standard emoji-picking interface.

This is the wallpaper picker panel you get when you start creating a new lock screen.
[credit:
Samuel Axon ]
My personal favorite bucket for wallpapers is the “Weather & Astronomy” category. These provide
little in the way of customization, but they’re quite snazzy. The obvious one here changes the wallpaper
visuals to match the live weather conditions in your area—and said visuals look like the ones that
already paint the Weather app.
There are also dynamic wallpapers for the Earth, moon, and solar system. The solar system one shows the
actual current relative locations of the planets as they orbit the sun, while the Earth one shows your
location on a globe with a green dot, amidst live-updating cloud cover that reflects conditions around
the globe.
The moon and Earth ones animate to different angles as you move from the always-on display to an active
lock screen and then swipe for the home screen. It’s a fun effect, and the moon wallpaper in particular
looks amazing on OLED iPhone screens.

One variation of the Earth wallpaper. [credit:
Samuel Axon ]
But as neat as those are, I imagine most people will choose to go with the wallpapers that use photos
from your library in the Photos app. Tapping “Photos” gives you a choice between individual photos on
your phone.
Using machine learning, the iPhone analyzes all the photos in your library so you can be presented with
“Featured” suggestions, which I found to be mostly on the money. There are even subcategories for these
featured suggestions, including people, pets, nature, and cities. And of course, you can browse your
entire photo library and pick any image you’d like.
There’s also “Photo Shuffle,” which is “a dynamic set of photos that shuffle as you use your iPhone
throughout the day,” according to the tooltip. You can set the shuffle frequency to change on tap, on
lock, hourly, or daily. Once again, it presents you with featured photos, and it lets you pick which
categories to include—but you can still manually select each photo from your library.

This is the manual photo wallpaper picker, with recommendations and categories. [credit:
Samuel Axon ]
This is as good a place as any to note that for photo wallpapers, Apple uses some neat AI tricks to cut
out major objects in the image, like faces or buildings, and allows them to overlay bits of the time
indicator, creating a neat effect. It’s shocking how well this works, actually. Unfortunately, it
doesn’t work when you add widgets below the time. Except for that limitation, you can toggle this on and
off at will.
Once you’ve picked your wallpaper, you’re taken to the full lock screen customization view.
The screen you see when you customize a newly created lock screen is the same one you get when you tap
the “Customize” button on an existing lock screen.
Swiping along the screen swaps between different options for your chosen lock screen category, and what
that means varies by the category. For photos, it moves between different filters like “black &
white,” “natural,” and “duotone.” For the astronomy wallpapers, it cycles through different viewing
angles on the stellar bodies in question. And for emojis, it changes the grid size and pattern.
Beyond wallpapers, every lock screen has three distinct elements you can customize: the text field above
the clock, the clock itself, and a widgets dock below the clock.
The above-clock field can include text- and symbol-based information from Weather, Calendar, Clock,
Fitness, Reminders, Stocks, and any third-party apps that are supported. This is a good place for static
information that can be conveyed in a number or a couple of words.

This is the top-level customization interface you get when you add a new lock screen, or
customize an existing one. [credit:
Samuel Axon ]
Moving down to the clock, you can tap on it to bring up font and color options. There are eight font
options, but a few of them are quite similar to one another. Once you’ve settled on a font, you can also
pick a color from a horizontally scrolling list. iOS starts the list off with 14 suggested hues based on
the colors that it detects in the wallpaper you chose, and you can use a slider to adjust the saturation
of each. Alternatively, you can scroll all the way to the end of the list to use a proper color picker;
you’ll even find RGB sliders and a field for entering a hex value.
Each UI element (including widgets) follows a limited, monochrome visual language, so it all looks pretty
similar in practice, regardless of your customizations. The color picker for the clock also changes the
color of the text field above the clock and of the widgets below it.
Bizarrely, the color selection does not apply to the lock screen’s flashlight and camera
buttons, which still cannot be removed. I find it jarring to have these two non-removable, permanently
white elements on a screen that is otherwise uniform in another color scheme. I almost can’t believe
this was intentional, but there it is.
Finally, there’s the widgets dock.
The rectangle-shaped widgets dock can hold up to four of the smallest, square-shaped widgets, or up to
two of the double-width rectangular options that offer more detailed information.
The picker for these resembles the one that already exists for adding widgets to the home screen.
Examples of included widgets are your Fitness rings, various pieces of weather information like
temperature, upcoming calendar events or reminders, stocks, and device battery trackers.
Unfortunately, Apple’s offerings of widgets for the home screen feel anemic. There are far fewer than
launched with the home screen’s widgets feature in iOS 14, and we noted back then that those
widgets were already anemic. The options Apple has provided for its preinstalled apps are as barebones
as it gets, so that leaves things up to third-party app developers.
But with iOS 16’s relatively rocky beta period and short-notice launch, the list of third-party apps that
offer great home screen widgets remains relatively small.
I have 387 apps installed on my personal iPhone, and only two of them offer any kind of lock screen
integration at this writing: Todoist and Snapchat. Your mileage may vary, of course, but I doubt it will
be significantly better.

The widgets apps list is very, very short. This is most of it, right in this small view.
[credit:
Samuel Axon ]
All that is to say that while Apple has provided a sturdy skeleton for home screen widgets (provided
you’re cool with little to no interactivity, of course), it’s all bones and no meat right now. But that
skeleton is so strong, and the demand is so high, I expect things will change soon.
The situation is likely to improve once the delayed Live
Activities API rolls out. Live Activities will allow apps to serve up much more detailed,
live-updating visuals and information outside of the widgets dock, in the middle or bottom of the
screen. Apple has used this to rebuild the lock screen music player, which shows album art and critical
controls during playback.
The API will be available to the wider developer community sometime before the end of the year, Apple
says. Some partners have already demonstrated what they plan to do with it; for example, Uber will show
a progress bar, pickup time estimates, driver name, car make and model, and license plate—all the stuff
you need to find your Uber when it arrives—on the lock screen with Live Activities. Previously, you had
to dig into the app to get this information.
But until the API rolls out, the lock screen still feels quite static, even though there are a few ways
to make it feel more your own.
To make room for features like widgets and Live Activities, Apple has moved app notifications to the
bottom of the screen, where they roll in from below, one by one.
This follows Apple’s recent trend of moving a lot more UI stuff to the bottom, where you can
more easily reach it with your thumb on large phones. It wasn’t long ago that the company did the same
with Safari’s search bar.
Some people hate this trend, but with phones being the size they are now, I think most critical
intractable UI elements need to be at the bottom of the screen. Anything else is a legit usability
issue. So I welcome this change—and not just because it makes more room for widgets and other
customization in the middle of the lock screen.
There are also three different notification views on the lock screen, and you can choose your favorite in
the Notifications panel in the Settings app. The options include count, stack, and list. List simply
puts the rectangle-shaped notifications in a straightforward, top-to-bottom list. Stacks adds a depth
effect so the top one covers the top half of the second one (and so on) as they fade into the background
towards the bottom. And count just tells you how many notifications you have until you tap for more
details.
Notifications now come in at the bottom of the lock
screen. (credit: Samuel Axon)
The default seems to be stacks, and that feels like the most sensible one to me. But count is good for
users who want a distraction-free lock screen, and the list view is most similar to older iPhone
notifications.
Nothing has changed about the behavior of notifications—they’ve just been moved and given a few different
presentation options in their updated location on the lock screen.
Focus was the big feature last year, so it makes sense that there are refinements and additions in the
next major update—especially since the lock screen has been designed to work closely with Focus.
When you’re looking at your lock screen, a long press followed by a quick swipe to the left or right
swaps between your previously created lock screens. Since each lock screen can automatically be
associated with a Focus mode, this is a more elegant way to switch modes than the old method of digging
into the Control Center. (Though you can still do that, of course.)
You can link a specific Focus to a specific lock screen in the lock screen customization
menu. [credit:
Samuel Axon ]
If you have an Apple Watch, you can also sync your Watch face with your Focus, so in a way, swiping
between home screens is now the baseline for adjusting the behavior of your entire mobile Apple software
experience.
There are some other interesting changes to Focus beyond the tie-in with lock screens. Setting up a Focus
is a lot easier now because you can block apps or contacts within a blocklist rather than an allowlist.
Previously, you had to manually add each app or contact you wanted to receive notifications from when a
Focus was active. Obviously, that wasn’t always optimal, depending on how many you wanted to add. Now
you can pick which way to go at it, which is a helpful change.
Apple has tweaked the Focus setup experience in various ways beyond that, making it a bit more
streamlined. And when you’re setting up a Focus, you’ll receive suggestions for what to include in your
lock screen or home page for that Focus.
There’s one major new Focus feature that’s not associated with the lock screen: Focus filters.
Previously, Focus chiefly affected notification behaviors and your home screen layout. But now you can
define some different behaviors within apps like Mail or Safari, too. For example, you can see only
emails from your personal email account when you’re in an after-work Focus mode, or you can define which
Safari tap groups show up in different Focus modes.
As with the lock screen widgets, the available applications for this are limited at launch. But Apple is
releasing a Focus filter API for developers, so if third-party apps go all in, it will be a big deal for
Focus.
When Apple first launched Focus last year, I thought it was neat (and I do use Focus in my day-to-day
life) but limited. The idea of Focus digging into apps themselves greatly expands the appeal and
practicality of the concept, and I’m excited to see where this goes, even though the current offering is
small in scope.
While the lock screen and associated notifications and Focus changes are the big story for iOS 16, Apple
has made smaller changes throughout the OS and its various pre-installed apps. We won’t get into every
one of those here (if you want a list, Apple has published a thorough one), but I’ll cherry pick a few I
think are particularly worth noting before we wrap up.
In both Messages and Mail, you can now undo sent messages. In Messages, you have up to two minutes, but
this only works if the person on the other end is using iOS 16. Users on Android or older versions of
iOS receive the messages normally. And even if you do unsend a message that went to an iOS 16 recipient,
they’ll still see that you unsent something; they just won’t see what it was.
In Mail, you have up to ten seconds by default. You can increase the time to 20 or 30 seconds within the
Mail panel in the Settings app. You can also disable this feature entirely.
In Messages, you can also edit a message up to 15 minutes after you first sent it. Again, recipients have
to be using iOS 16. In this case, recipients can see a record of your edits.
In Mail, search has been improved in several small ways, you can add rich links to emails, and you can
schedule emails to be sent at a later time. You can also swipe on emails to set a follow-up reminder for
any date or time from that email. It’s still not as robust as the “snooze” option found in many Inbox
Zero-oriented email apps, and I really wish Apple would just do that already.
Apple Maps, once the rightful butt of jokes for its drastic inferiority to Google Maps, has really come
into its own over the years. At one time, I would never have considered switching, but I’ve been almost
exclusively using Apple Maps for the past two years and haven’t looked back.
That said, there was one feature whose absence continued to baffle me: multi-stop directions. In Google
Maps, you can plot a route that hits multiple points along the way. Now you can in Apple Maps too, at
least for driving directions. So if you’re planning a whole set of errands instead of just going from
point A to point B, it’s a lot easier now.

Multi-step directions are now possible in Maps. Finally! [credit:
Samuel Axon ]
The lone feature from Google Maps that I still personally miss is the hour-by-hour live updates on how
busy locations like bars and restaurants are. Add that, Apple, and I’ll never open Google Maps again.
There are also some improvements to transit directions, and you can check transit fares and add funds to
your transit cards directly from Maps.
iOS 15 was a big one for Safari, but iOS 16? Not so much. There are some minor improvements to tabs and
tab groups, including the ability to pin tabs. Extensions and website settings can sync between devices.
The most notable new Safari feature is passkeys, which is also coming to some supported iOS apps.
Passkeys allow you to log in to websites or app accounts using just Face ID or Touch ID, without
creating, tracking, or remembering passwords. The concept is based on the FIDO standard, developed in an
industry-spanning partnership between Apple, Google, and Microsoft. It’s meant to replace passwords
outright with a digital signature that exists locally on your device (but that can be synced via the
cloud). This signature can only be accessed with the method you use to log into your device itself—in
this case, Face ID or Touch ID.
We’ve
written about the thought process behind FIDO and passkeys before. The iOS 16-specific story
here is that iOS 16 is one of the first major attempts to implement this feature at a large scale, but
like so many other big iOS 16 features (lock screen widgets, the iPhone 14 Pro’s Dynamic Island, the
Focus API, Live Activities, and so on) its appeal is highly dependent on developer adoption.
That’s minimal so far, but with such broad backing from big tech and such a strong value proposition, I’m
expecting passkeys to grow long legs in the coming months and years.
Here’s a quick grab bag of some other changes I particularly liked:
It’s a challenge to review iOS 16, because some of the biggest features like the Live Activities API or
iCloud Shared Photo Library didn’t make the initial release and are planned for updates later this year.
And many of the changes that did come at launch are dependent on third-party developer support to become
truly useful.
But most of what Apple previously announced for the lock screen, at least, is here. And fortunately, that
means the biggest expansion of user customization for the iPhone since it launched. And Apple’s
pre-built wallpaper solutions are very cool.
We didn’t have any serious problems with iOS 16. Despite a somewhat rocky beta period, iOS 16 seems much
lighter on notable annoyances or bugs than some other recent annual updates. For that, we’re grateful.
iOS 16 won’t completely change the way you use your iPhone, but it’s full of welcome tweaks and new
customization options. While this could be described as “the lock screen update,” it has enough small
things going on to make it worth installing.
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The release of iOS 15 should be a major event for mobile operating systems. And yet, this year, there’s no breakthrough feature or overarching theme that makes this release stand out. Apple has focused on quality-of-life updates as well as new features for its own apps.
The result is a solid update that is not going to be controversial. Some people are going to take advantage of the new Focus feature. They’ll spend a lot of time customizing their phone to make it as personal as possible. Other people are just going to miss or dismiss the new features.
This year’s update is also a bit different because you don’t have to update to iOS 15. If you’re fine with iOS 14, Apple won’t force you to make the jump to iOS 15. You’ll still receive security patches. Some people will simply dismiss iOS 15 altogether.
It seems like a small change, but it actually says a lot about the current state of iOS. Apple considers iOS as a mature platform. Just like you don’t have to update your Mac to the latest version of macOS if you don’t want to, you can now update at your own pace.
Also, iOS should be considered as a mature platform for app developers, so iOS 15 adoption will be slower than usual as people won’t necessarily update to iOS 15 right away. Apps should potentially work on older iOS versions for longer.
Of course, users will “update” to a new version of iOS when they buy a new iPhone and replace their old iPhone. But Apple has people who pre-ordered the iPhone 13 and will get iOS 15.
Image Credits: Apple
One of the biggest changes in iOS 15 is the ability to change your Focus from Control Center. It’s a surprisingly powerful feature with a lot of options and tweaks. I would say it doesn’t feel like an Apple feature.
But it’s definitely one of the most interesting features of iOS 15. Chances are you spend a lot of time with your phone, and your device requires a lot of attention from you. With this new feature, it reverses the balance and puts you back in charge.
“Do Not Disturb” users are already quite familiar with the idea that you can silence notifications when you don’t want them. If you want to keep using “moon mode” with iOS 15, you don’t have to change anything.
But you can now create additional Focuses. By default, Apple suggests a few Focuses — Work, Sleep, Driving, Fitness, Gaming, Mindfulness, Personal and Reading. Each Focus is customizable to your needs and you can create new Focuses from scratch.
When you turn on a specific Focus, it basically blocks notifications by default. You can then add people and apps so that notifications from those people and apps still go through. App developers can also mark a notification as time sensitive so that it always goes through. I hope they won’t abuse that feature.
There are three more settings that you can activate. First, you can optionally share that your notifications are currently silenced in Messages and compatible third-party apps. Second, you can hide home screen pages altogether. Third, you can hide notifications from the lock screen and hide badges from the home screen.
Focus gets particularly interesting when you realize that you can couple specific Focuses with automation features. For instance, you can automatically turn on “Sleep” at night or you can automatically turn on “Work” when you arrive at work.
Power users will also have a lot of fun setting up a Focus and pairing it with a Shortcut. For instance, you could use Shortcuts to open the Clock app when you turn on Sleep mode. You get it, this new feature has a lot of depth and beta users have just started scratching the surface.
Image Credits: Apple
With iOS 15, Apple has improved nearly all the default apps. Some additions are definitely nice improvements. Others have been a bit more controversial.
Let’s start with the controversial one: Safari’s design has been updated. But what you saw at WWDC in June doesn’t look at all like what’s shipping today. Essentially, Apple has listened to feedback and changed the user interface of its web browser during the summer.
By default, the address bar is now at the bottom of the screen, right above the row of buttons that let you open bookmarks, share the current page or go to the previous page. I think it works better. But if you really don’t want the address bar at the bottom, you can move it back to the top of the screen.
Other than that, Safari changes are all good improvements. For instance, the browser now supports traditional web extensions. It’s going to be interesting to see if popular Google Chrome extensions eventually come to Safari. Another nice new feature is the ability to create tab groups and find your tab groups from your other devices.
FaceTime has become a versatile video-conferencing service. You can now create links, share them with friends and add them to calendar invites. For the first time, people who don’t own an Apple device will be able to join FaceTime calls from a web browser. There’s also a new Zoom view… I mean, grid view.
Unfortunately, the big new FaceTime feature is not ready for prime time just yet. SharePlay, the feature that lets you sync audio and video playback with your friends, is going to be released later this Fall.
The Weather app has also been redesigned. It is now packed with a lot more information, such as precipitation maps, next-hour precipitation notifications and a new UV index. It has become a solid alternative to third-party weather apps. I still use Snowflake, but differences are smaller and smaller.
Messages is now better integrated with other Apple apps. Whenever someone sends you an article, a photo album, a podcast or a song, you’ll see those recommendations in Apple’s other apps — Apple News, Photos, Apple Podcasts, Apple Music, etc. Once again, this is a nice addition in my testings but it’s not going to change the way you use your phone.
Apple Maps is getting better and better, especially if you live in San Francisco. If you haven’t used it in a few years, I encourage you to try it again. It’s now a solid alternative to Google Maps.
Some cities, such as San Francisco, Los Angeles, New York and London, are receiving new detailed maps with 3D buildings, bus lanes, sidewalks and more. It feels like navigating a video game given how detailed it is. The app has also been redesigned with new place cards, a new driving user interface and settings in the app.
Photos is also receiving a bunch of improvements. Every year, the company is refining Memories. I’m not sure a ton of people are using this feature, but it’s better than before. There is now more information if you swipe on a photo as well, such as the shutter speed and lens that were used.
But the biggest change to your photo library is that you can now search for text in your photo; iOS is scanning your photos to find text and save it for Spotlight searches.
Similarly, you can now point your camera at text and select text from there. It is incredibly convenient if you’re looking for the restaurant address on the menu and want to share it with a friend or if you’re traveling and you want to translate some text.
Image Credits: Apple
There are a ton of small changes that make iOS 15 better than iOS 14. Let me list some of them:
As you can see, the list of changes in iOS 15 is quite long. But it’s up to you to decide whether you want to update to iOS 15. When Apple added cut, copy and paste with iPhone OS 3, it was an obvious decision. I personally like the new features and it was worth updating. And I hope this review can help you decide whether to update or not.
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Apple has just released the final version of iOS 15, the next major version of the operating system for the iPhone. It is a free download and it works with the iPhone 6s or later, both generations of iPhone SE and the most recent iPod touch model (iPad users will also be able to update to iPadOS 15 and watchOS 8 today).
The biggest change of iOS 15 is a new Focus mode. In addition to “Do not disturb,” you can configure various modes — you can choose apps and people you want notifications from and change your focus depending on what you’re doing. For instance, you can create a Work mode, a Sleep mode, a Workout mode, etc.
There are many new features across the board, such as a new Weather app, updated maps in Apple Maps, an improved version of FaceTime, and more. Safari also has a brand-new look.
The new version of iOS also scans your photos for text. Called Live Text, this feature lets you highlight, copy and paste text in photos. It could be a nice accessibility feature as well; iOS is going to leverage that info for Spotlight. You can search for text in your photos directly in Spotlight and it’ll pull out relevant photos. These features are handled on-device directly.
Paid iCloud users have been upgraded to iCloud+. In addition to more storage, iCloud+ subscribers get a handful of new features. iCloud Private Relay, which is available as a beta feature, lets you browse the web with increased privacy. Hide My Email lets you create randomly generated email addresses to create new accounts around the web. ICloud email users can also switch to a personal domain name.
The update is currently rolling out and is available both over-the-air in the Settings app, and by plugging your device to your computer for a wired update. But first, back up your device. Make sure your iCloud backup is up to date by opening the Settings app on your iPhone or iPad and tapping on your account information at the top and then on your device name. Additionally, you can also plug your iOS device to your computer to do a manual backup in Finder or iTunes for Windows (or do both, really).
Don’t forget to encrypt your backup in iTunes. It is much safer if somebody hacks your computer. And encrypted backups include saved passwords and health data. This way, you don’t have to reconnect to all your online accounts.
Once this is done, you should go to the Settings app, then “General” and then “Software Update.” You should see “Update Requested…” It will then automatically start downloading once the download is available.
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Tile, the maker of Bluetooth-powered lost item finder beacons and, more recently, a staunch Apple critic, announced today it has raised $40 million in non-dilutive debt financing from Capital IP. The funding will be put toward investment in Tile’s finding technologies, ahead of the company’s plan to unveil a new slate of products and features that the company believes will help it to better compete with Apple’s AirTags and further expand its market.
The company has been a longtime leader in the lost item finder space, offering consumers small devices they can attach to items — like handbags, luggage, bikes, wallets, keys and more — which can then be tracked using the Tile smartphone app for iOS or Android. When items go missing, the Tile app leverages Bluetooth to find the items and can make them play a sound. If the items are further afield, Tile taps into its broader finding network consisting of everyone who has the app installed on their phone and other access points. Through this network, Tile is able to automatically and anonymously communicate the lost item’s location back to its owner through their own Tile app.
Image Credits: Tile
Tile has also formed partnerships focused on integrating its finding network into over 40 different third-party devices, including those across audio, travel, wearables and PC categories. Notable brand partners include HP, Dell, Fitbit, Skullcandy, Away, Xfinity, Plantronics, Sennheiser, Bose, Intel and others. Tile says it’s seen 200% year-over-year growth on activations of these devices with its service embedded.
To date, Tile has sold more than 40 million devices and has over 425,000 paying customers — a metric it’s revealing for the first time. It doesn’t disclose its total number of users, both free and paid combined, however. During the first half of 2021, Tile says revenues increased by over 50%, but didn’t provide hard numbers.
While Tile admits that the COVID-19 pandemic had some impacts on international expansions, as some markets have been slower to rebound, it has still seen strong performance outside the U.S., and considers that a continued focus.
The pandemic, however, hasn’t been Tile’s only speed bump.
When Apple announced its plans to compete with the launch of AirTags, Tile went on record to call it unfair competition. Unlike Tile devices, Apple’s products could tap into the iPhone’s U1 chip to allow for more accurate finding through the use of ultra-wideband technologies available on newer iPhone models. Tile, meanwhile, has plans for its own ultra-wideband-powered device, but hadn’t been provided the same access. In other words, Apple gave its own lost item finder early, exclusive access to a feature that would allow it to differentiate itself from the competition. (Apple has since announced it’s making ultra-wideband APIs available to third-party developers, but this access wasn’t available from day one of AirTag’s arrival.)
Image Credits: Tile internal concept art
Tile has been vocal on the matter of Apple’s anti-competitive behavior, having testified in multiple congressional hearings alongside other Apple critics, like Spotify and Match. As a result of increased regulatory pressure, Apple later opened up its Find My network to third-party devices, in an effort to placate Tile and the other rivals its AirTags would disadvantage.
But Tile doesn’t want to route its customers to Apple’s first-party app — it intends to use its own app in order to compete based on its proprietary features and services. Among other things, this includes Tile’s subscriptions. A base plan is $29.99 per year, offering features like free battery replacement, smart alerts and location history. A $99.99 per year plan also adds insurance of sorts — it pays up to $1,000 per year for items it can’t find. (AirTag doesn’t do that.)
Despite its many differentiators, Tile faces steep competition from the ultra-wideband-capable AirTags, which have the advantage of tapping into Apple’s own finding network of potentially hundreds of millions of iPhone owners.
However, Tile CEO CJ Prober — who joined the company in 2018 — claims AirTag hasn’t impacted the company’s revenue or device sales.
“But that doesn’t take away from the fact that they’re making things harder for us,” he says of Apple. “We’re a growing business. We’re winning the hearts and minds of consumers… and they’re competing unfairly.”
“When you own the platform, you shouldn’t be able to identify a category that you want to enter, disadvantage the incumbents in that category, and then advantage yourself — like they did in our case,” he adds.
Tile is preparing to announce an upcoming product refresh that may allow it to better take on the AirTag. Presumably, this will include the pre-announced ultra-wideband version of Tile, but the company says full details will be shared next week. Tile may also expand its lineup in other ways that will allow it to better compete based on look and feel, size and shape, and functionality.
Tile’s last round of funding was $45 million in growth equity in 2019. Now it’s shifted to debt. In addition to new debt financing, Tile is also refinancing some of its existing debt with this fundraise, it says.
“My philosophy is it’s always good to have a mix of debt and equity. So some amount of debt on the balance sheet is good. And it doesn’t incur dilution to our shareholders,” Prober says. “We felt this was the right mix of capital choice for us.”
The company chose to work with Capital IP, a group it’s had a relationship with over the last three years, and who Tile had considered bringing on as an investor. The group has remained interested in Tile and excited about its trajectory, Prober notes.
“We are excited to partner with the Tile team as they continue to define and lead the finding category through hardware and software-based innovations,” said Capital IP’s Managing Partner Riyad Shahjahan, in a statement. “The impressive revenue growth and fast-climbing subscriber trends underline the value proposition that Tile delivers in a platform-agnostic manner, and were a critical driver in our decision to invest. The Tile team has an ambitious roadmap ahead and we look forward to supporting their entry into new markets and applications to further cement their market leadership,” he added.
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The TechCrunch crew is hard at work writing up the latest from Apple’s iPhone, iPad and Apple Watch event. They have good notes on the megacorp’s hardware updates. But what are the markets saying about the same array of products?
For those of us more concerned with effective S&P dividend yields than screen nit levels, events like Apple’s confab are more interesting for what they might mean for the value of the hosting company than how many GPUs a particular smartphone model has. And, for once, Apple’s stock may have done something a little interesting during the event!
Observe the following chart:
Image Credits: TechCrunch/Y Charts
This is a one-day chart, mind, so we’re looking at intraday changes. We’re zoomed in. And Apple kinda took a bit of a dive during its event that kicked off at 1 p.m. in the above chart.
Normally nothing of import happens to Apple’s shares during its presentations. Which feels weird, frankly, as Apple events detail the product mix that will generate hundreds of billions in revenue. You’d think that they would have more impact than their usual zero.
But today, we had real share price movement when the event wrapped around 2 p.m. ET. Perhaps investors were hoping for more pricey devices? Or were hoping Apple had more up its sleeve? How you rate that holiday Apple product lineup is a matter of personal preference, but investors appear to have weighed in slightly to the negative.
Worth around $2.5 trillion, each 1% that Apple’s stock moves is worth $10 billion. Apple’s loss of 1.5% today — more or less; trading continues as I write this — is worth more than Mailchimp. It’s a lot of money.
You can read the rest of our coverage from the Apple event here. Enjoy!
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Shortly after today’s virtual conference, Apple announced that the next major version of iOS will be ready for prime time very soon: iPhone users will be able to update to iOS 15 on September 20. The company first unveiled iOS 15 earlier this year at its Worldwide Developers Conference.
The biggest change of iOS 15 is a new Focus mode. In addition to “Do not disturb,” you can configure various modes — you can choose apps and people you want notifications from and change your focus depending on what you’re doing. For instance, you can create a Work mode, a Sleep mode, a Workout mode, etc.
There are many new features across the board, such as a new Weather app, updated maps in Apple Maps, an improved version of FaceTime, and more. Safari also has a brand-new look. At first, it was a bit controversial. Since then, Apple has listened to feedback and improved its new take on Safari.
The new version of iOS also scans your photos for text. Called Live Text, this feature lets you highlight, copy and paste text in photos. It could be a nice accessibility feature as well; iOS is going to leverage that info for Spotlight. You can search for text in your photos directly in Spotlight and it’ll pull out relevant photos. These features are handled on-device directly.
You’ll be able to update to iOS 15 if you have an iPhone 6s and later, any model of iPhone SE or the most recent iPod touch model. It’ll be available as a free download.
For users running the iOS 15 beta, the release candidate is rolling out now, ahead of Monday’s public launch.
If you like your iPhone the way it is, Apple has also said that you don’t have to update to iOS 15. For the foreseeable future, the company will still update iOS 14 with security patches.
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The rumors were right. The centerpiece of today’s big Apple event is the latest iPhone. The latest device lands less than a year after its predecessor, now that things have settled down somewhat on the supply chain side for Apple. Last year’s iPhone 12 was a massive seller, bucking the trend of stagnating smartphones sales, in part due to a bottleneck in sales from the unplanned delay, but also because it finally brought 5G connectivity to Apple’s mobile line.
Image Credits: Apple
Lucky number iPhone 13 (no skipping for superstition’s sake, mind) features a familiar design. The front notch has finally been shrunken — now 20% smaller than its predecessor — while the rear-facing camera system has also gotten a redesign. The screen is now 28% brighter Super Retina XDR display on both the iPhone 13 and 13 mini at 1200 nits.
Image Credits: Apple
The 13 sports a 6.1-inch screen, while the mini’s is 5.4 inches — same as last year. The display is protected by a ceramic shield coating, and the handset rates IP68 dust/waterproofing.
The phone is powered by Apple’s new A15 Bionic chip, built with a 5nm processor. The CPU is 6-core that the company is calling “the fastest CPU on any smartphone.” The new 4-core GPU, meanwhile, brings advanced graphics to the handset.
Image Credits: Apple
The rear dual-camera system features a 12MP wide-angle camera that’s capable of pulling in up to 47% more light. The new Cinematic Mode, meanwhile, brings rack focus-style shooting capable of adjusting the focus on subjects, using machine learning (you can also tap to adjust manual or switch between subjects). All models in the iPhone 13 also support Night Mode shooting, as well as the ProRes codec for a more pro-level of video.
Image Credits: Apple
Following last year’s introduction of 5G, the company has added more advanced antennae. Through the combination of a larger battery and energy saving software, the company says it’s been able to eke out an additional 2.5 hours of life on the 13 and 1.5 hours on the mini.
Image Credits: Apple
iPhone 13 mini starts at $699, while the 13 starts at $799. It comes in black, gold, silver and a new, lighter blue. Storage options start at128GB.
Not a massive update, all told — Apple seemingly saved a lot of that for the iPhone 13 Pro, which brings a 120Hz display (a feature that was rumored across the line) and a number of key updates to the imaging system. The Pro and Pro Max feature similar battery upgrades as the 13. The devices go up for preorder on September 17 and will be available at retail locations on September 24.
The company is also launching a number of accessories, including a new MagSafe Wallet that works with the Find My feature.
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Fortnite maker Epic Games is appealing last week’s ruling in its court battle with Apple, where a federal judge said Apple would no longer be allowed to block developers from adding links to alternative payment mechanisms, but stopped short of dubbing Apple a monopolist. The latter would have allowed Epic Games to argue for alternative means of serving its iOS user base, including perhaps, through third-party app stores or even sideloading capabilities built into Apple’s mobile operating system, similar to those on Google’s Android OS.
Apple immediately declared the court battle a victory, as the judge had agreed with its position that the company was “not in violation of antitrust law” and had also deemed Apple’s success in the app and gaming ecosystem as “not illegal.” Epic Games founder and CEO Tim Sweeney, meanwhile, said the ruling was not a win for either developers or consumers. On Twitter, he hinted that the company may appeal the decision when he said, “We will fight on.”
In a court filing published on Sunday (see below), Epic Games officially stated its attention to appeal U.S. District Judge Yvonne Gonzalez Rogers’ final judgment and “all orders leading to or producing that judgment.”
As part of the judge’s decision, Epic Games had been ordered to pay Apple the 30% of the $12 million it earned when it introduced its alternative payment system in Fortnite on iOS, which was then in breach of its legal contract with Apple.
The appellate court will revisit how Judge Gonzalez Rogers defined the market where Epic Games had argued Apple was acting as a monopolist. Contrary to both parties’ wishes, Gonzalez Rogers defined it as the market for “digital mobile gaming transactions” specifically. Though an appeal may or may not see the court shifting its opinion in Epic Games’ favor, a new ruling could potentially help to clarify the vague language used in the injunction to describe how Apple must now accommodate developers who want to point their customers to other payment mechanisms.
So far, the expectation floating around the developer community is that Apple will simply extend the “reader app” category exception to all non-reader apps (apps that provide access to purchased content). Apple recently settled with a Japanese regulator by agreeing to allow reader apps to point users to their own website where users could sign up and manage their accounts, which could include customers paying for subscriptions — like Netflix or Spotify subscriptions, for instance. Apple said this change would be global.
In briefings with reporters, Apple said the details of the injunction issued with the Epic Games ruling, however, would still need to be worked out. Given the recency of the decision, the company has not yet communicated with developers on how this change will impact them directly nor has it updated its App Store guidelines with new language.
Reached for comment, Epic Games said it does not have any further statements on its decision to appeal at this time.
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We’ve been scouring the latest rumors and leaks and playing all of The Mamas and The Papas songs forward and backward to get the best possible picture of what we’re in store for with next Tuesday’s “California Streaming’” event.
The invites, which went out a week in advance, don’t appear to give the game away here. There was some extremely cool AR trickery, accessible through Safari on mobile, which could point to some fancy camera upgrades, though augmented reality has become a bit of a staple on these invites.
The California Streaming title, meanwhile, seems likely to be more of a nod to the all-virtual nature of the event, rather than anything to do with, say, Apple TV (of course, we’ve been one-more-thinged in the past). And as for that lovely shot of the Sierras — that could well be a nod to macOS, though the company has moved onto Monterey. It seems just as likely to be a reference to the aforementioned title.
The biggest, simplest and most important answer to the question of what to expect is a new iPhone. Last year’s models saw a notable delay due to COVID-19-related supply chain bottlenecking. Supply chain problems have persisted, of course, but by all accounts, the company appears to be back on track with its pre-pandemic release cycle.
The iPhone 12’s biggest upgrade was, of course, the long-awaited addition of 5G. That, coupled with the delay, led Apple to some pretty massive sales quarters amid a broader stalling of the overall mobile market. While other manufacturers have skipped the number out of superstitious concerns, Apple seems firmly on board with iPhone 13 (even as renders of its successor, the iPhone 14 have reportedly already leaked).
Image Credits: Getty Images / Qi Heng/VCG
Recent reports suggest that the iPhone 13 will arrive in four different configurations — much like its predecessor. So: the iPhone 13, 13 Mini, 13 Pro and 13 Pro Max. The screen sizes should remain the same: 5.4, 6.1 (x2) and 6.7 inches. A separate report, meanwhile, suggests that we’ll see additional colors, with the full lineup being black, white, blue, purple, pink (rather than green) and Product (Red). But, keep in mind that offering different color availabilities in different markets isn’t entirely out of the question.
Unsurprisingly, camera upgrades appear to be the biggest news here. Word from analyst Ming-Chi Kuo is that last year’s Pro Max model specs will graduate to the rest of the line (including, potentially, lidar). A ProRes video mode is said to be following the addition of ProRAW to further advance the handset’s bonafides as a semi-pro video shooting rig. Cinematic Video, meanwhile, is said to bring a Portrait-mode-style effect to video. Kuo has also suggested that the devices will be getting a feature based on the Qualcomm X60 that allows for emergency satellite calls — reportedly only available in select markets.
Of course, the phone will also be getting Apple’s latest chip, the A15, said to be coupled with 120 Hz ProMotion display. Apple could also be bringing an always-on feature to the screen, hopefully with minimal impact on battery life. Looks-wise we anticipate it will be more or less the same as its predecessor, albeit with a somewhat smaller camera notch up front — though not to the point of the fake Ted Lasso iPhone. The camera bump around back, meanwhile, is said to be getting larger, perhaps offering an improved telephoto lens.
Oh, and apparently they’ll be more expensive than the iPhone 12 — clearly not one of the new features Apple is going to be actively promoting.
Image Credits: Apple
The Apple Watch 7 seems destined to be the other big news of the event. Apple’s massively popular wearable is reportedly set to get more massive, with a larger display, resulting in a slightly larger case size, from 40 mm and 44 mm to 41 mm and 45 mm. The overall size won’t be too large a change, however, as the company is said to be reducing its bezels this go-round.
Perhaps the most exciting rumor around the Watch is the addition of significant battery life. That’s long felt like a blind spot for the product, compared to competing smartwatches — particularly after Apple significantly improved sleep tracking. Most aren’t anticipating major new health features for the Watch this outing, which is a bit of a surprise here, given that health and fitness have been a major cornerstone for Apple.
Image Credits: TechCrunch
AirPods 3 seem like a reasonably good bet. The latest version of the company’s entry-level earbuds (and their case) are said to be getting a more Pro-style redesign, along with a new chip that’s designed to improve battery life. Active noise cancelation and replaceable tips are apparently not going to make an appearance to maintain the distinction between the two models.
With the company’s rangewide upgrade to its own silicon chugging along, don’t be surprised if we see a number of new Macs. Rumors suggest a new MacBook Pro, Mac Mini and a larger, 27-inch version of its ARM-powered iMac.
The event kicks off Tuesday, September 14 at 10 a.m. PDT/1 p.m. EDT. We’ll be here, bringing you the news as it arrives.

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Epic Games has asked Apple to rejoin its Fortnite developer account in South Korea as the U.S. game maker plans to re-release Fortnite on iOS in South Korea, offering both Epic and Apple payments side-by-side, it said in a tweet.
Epic has asked Apple to restore our Fortnite developer account. Epic intends to re-release Fortnite on iOS in Korea offering both Epic payment and Apple payment side-by-side in compliance with the new Korean law.
— Fortnite (@FortniteGame) September 9, 2021
This request comes after South Korea passed a bill, the updated Telecommunications Business Act, in late August that will force Apple and other tech giants to let developers use their third-party payment systems.
“Epic intends to re-release Fortnite on iOS in Korea offering both Epic payment and Apple payment side-by-side in compliance with the new Korea law,” according to the official Fortnite Twitter account.
“As we’ve said all along, we would welcome Epic’s return to the App Store if they agree to play by the same rules as everyone else. Epic has admitted to breach of contract and as of now, there’s no legitimate basis for the reinstatement of their developer account,” Apple said in its statement.
Epic would also have to agree to comply with Apple’s App Store Review Guidelines regarding all apps, but Epic has not consistently abided by the Guidelines, and their request of Apple does not indicate any change in Epic’s position, added Apple’s statement.
Even if the South Korean legislation, which is not yet effective, were to become law in the country, it would impose no obligation on Apple to approve any developer program account application, based on Apple’s statement.
In August 2020, Apple kicked Fortnite off the App Store after Epic introduced a direct payment system in Fortnite that violated Apple’s in-app purchase requirement. The two companies have been embroiled in a legal dispute over the Apple Store’s payment system.
Apple is changing its app policy to allow developers to link to external websites and it also has reached a settlement with Japan for allowing developers of “reader” apps to link to their own websites.
An Epic Games spokesperson did not immediately respond to a request for comment.
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