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Skype is taking one of its most popular desktop features to mobile devices: screen sharing. The company announced on Tuesday that its mobile screen sharing feature is now out of beta testing, allowing both iOS and Android users to share their phone’s screen while on a call.
The feature could be used for work-related purposes, as Microsoft has suggested in the past — like sharing a PowerPoint presentation. But it also could be used for fun — like swiping through a dating app while a friend gives their feedback, or for online shopping alongside a friend. More practically, it could be used to give remote tech help, like when your dad can’t find a setting on his iPhone (true story).
Mobile screen sharing was first introduced into beta in April for testers, but is now available to all mobile users.
To access the option, Skype users will tap the newly added “…” (more) menu in the app. This is where you’ll find other recently launched features, as well, including call recording and subtitles.
Also new in this release of Skype for mobile is a redesigned calling screen that now lets you dismiss the call controls with one tap. A second tap dismisses all the controls to make the video call itself the focus. And another tap brings all the controls back.
Despite Skype’s advanced age, the mobile communications app still has some 300 million monthly users. It hasn’t stopped the rollout of new features that allow it to remain relevant in an age where so much messaging is done through chat apps like WhatsApp, Messenger, Snapchat or through built-in communication services like iMessage and FaceTime.
While not all its changes have been a success — last year Skype had to roll back its overly colorful Snapchat-inspired makeover, for example — it still often adds useful features like HD video, encryption by way of the Signal Protocol and call recording, to name a few.
Mobile screen sharing works on Android 6.0 and higher, and on iOS (iPhone and iPad) with iOS 12 and up. You will only see the option if you’ve updated to the latest release.
Other platforms that support screen sharing include Linux, Mac, Windows and Skype for Windows 10 (version 14).
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Google announced this morning a new set of developer policies aimed at providing additional protections for children and families seeking kid-friendly apps on Google Play. The new policies require that developers ensure their apps are meeting all the necessary policy and regulatory requirements for apps that target children in terms of their content, ads and how they handle personally identifiable information.
For starters, developers are being asked to consider whether children are a part of their target audience — and, if they’re not, developers must ensure their app doesn’t unintentionally appeal to them. Google says it will now also double-check an app’s marketing to confirm this is the case and ask for changes, as needed.
Apps that do target children have to meet the policy requirements concerning content and handling of personally identifiable information. This shouldn’t be news to developers playing by the rules, as Google has had policies around “kid-safe” apps for years as part of its “Designed for Families” program, and countries have their own regulations to follow when it comes to collecting children’s data.
In addition, developers whose apps are targeting children must only serve ads from an ads network that has certified compliance with Google’s families policies.

To enforce these policies at scale, Google is now requiring all developers to complete the new target audience and content section of the Google Play Console. Here, they will have to specify more details about their app. If they say that children are targeted, they’ll be directed to the appropriate policies.
Google will use this information, alongside its review of the app’s marketing materials, in order to categorize apps and apply policies across three target groups: children, children and older users, and older users. (And because the definition of “children” may vary by country, developers will need to determine what age-based restrictions apply in the countries where their app is listed.)
Developers must comply with the process of filling out the information on Google Play and come into compliance with the updated policies by September 1, 2019.

The company says it’s committed to providing “a safe, positive environment” for kids and families, which is why it’s announcing these changes.
However, the changes are more likely inspired by an FTC complaint filed in December, in which a coalition of 22 consumer and public health advocacy groups, led by Campaign for a Commercial-Free Childhood (CCFC) and Center for Digital Democracy (CDD), asked for an investigation of kids’ apps on Google Play.
The organizations claimed that Google was not verifying apps and games featured in the Family section of Google Play for compliance with U.S. children’s privacy law COPPA.
They also said many so-called “kids” apps exhibited bad behaviors — like showing ads that are difficult to exit or showing those that require viewing in order to continue the current game. Some apps pressured kids into making in-app purchases, and others were found serving ads for alcohol and gambling. And others, still, were found to model harmful behavior or contain graphic, sexualized images, the groups warned regulators.
The time when violations like these can slip through the cracks is long past, thanks to increased regulatory oversight across the online industry by way of laws like the EU’s GDPR, which focuses on data protection and privacy. The FTC is also more keen to act, as needed — it even recently doled out a record fine for TikTok for violating COPPA.
The target audience and content section are live today in the Google Play Console, along with documentation on the new policies, a developer guide and online training. In addition, Google says it has increased its staffing and improved its communications for the Google Play app review and appeals processes in order to help developers get timely decisions and understand any changes they’re directed to make.
Update, 5/29/19, 4:30 PM ET:
Following Google’s announcement, the Campaign for a Commercial-Free Childhood (CCFC), which led the FTC complaint, issued a statement in response.
“It’s great that our coalition’s advocacy has awoken to Google to the massive issues with kids apps in the Play Store,” said CCFC Director Josh Golin. “Unfortunately, there’s not a lot of substance to these changes and it’s concerning that Google remains intent on outsourcing responsibility for compliance to developers rather than taking real steps to enforce its own policies.”
“Furthermore, if Google is serious about cracking down on developers that elide their legal responsibilities by pretending their apps aren’t child-directed, they should start by looking in the mirror. YouTube violates COPPA at a massive scale every day and Google’s laughable defense is that the site is only intended for 13 and up,” he added.
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There are plenty of travel apps for researching flights and hotels or generally organizing your trips, but indie German developer Hans Knöechel struggled to find one that could gather all his travel-related information in one place, in addition to allowing a group of friends to collaborate on the trip-planning process. So he built one for himself: Lambus, an app that lets you organize your travel documents, manage expenses, plus collaborate and chat with fellow co-travelers about the trip being planned.
Previously a senior software engineer at Appcelerator in San Jose, Knöechel came up with the idea for Lambus after being on the road a lot himself, and finding existing travel apps lacking.
“When traveling, you either use a manual folder with dozens of pages for all your information — or countless apps to display travel expenses, booking confirmations and waypoint planning. Alternatives like Google Trips, Sygic and Roadtrippers were always limited to one person and never offered all the features I needed during the trip,” he explains. “This gave me the idea for Lambus: A collaborative platform on which travel groups — in real-time — can display all the properties of the trip in an easy-to-use platform: Waypoints, travel expenses, booking documents, notes, photos and chat,” he says.
The resulting app he refers to as a “Swiss Army Knife” for travel planning.

Like TripIt and others, travel documents can be shared with Lambus by forwarding emails to a unique personal email address. The imported documents — like plane tickets or Airbnb stays — will then be made available to all group attendees automatically. This is handy for group trips where often multiple people take turns making the various reservations, but don’t have any easy way to share the information with others beyond forwarding emails or writing down information in a shared online document.
Documents can also be uploaded through an “Import PDF” feature, as an alternative to email sharing. And photos can be added by snapping a picture or importing from the phone’s Camera Roll, as well.

The photo feature is handy for saving those miscellaneous pieces of travel information — like how to access an Airbnb upon arrival, travel directions posted on an event or venue’s website, a helpful online review you saved and more. It’s also a fast way to import any other information, without having to rely on email or uploads.
In the expenses section, you can keep track of either private or group expenses by entering the amount and what it was for, and, optionally, if it’s been paid.
While largely aimed at group travel because of the collaboration and built-in chat features, the app can be used for solo trips, too.

In testing the app, we found there were a few kinks that still needed to be corrected.
The calendar, for example, didn’t include the days of the week, only the dates — which was unusual. The app also had trouble finding some points of interest — like a convention center, for example, when it was entered directly in the search box. (It came up when we searched for a “nearby place” to an existing waypoint, oddly.) This appears to be a bug.
Some parts of the German app hadn’t been localized to English, either. For instance, when viewing the detail page for a waypoint, the “On My List” section read: “Noch keine Orte in der Nähe geplant.” (Meaning: “No places planned nearby.”)
More importantly, Lambus didn’t turn imported documents into an easy-to-read itinerary, as TripIt does. The travel plan, instead, included a list of waypoints but not the dates and times, with all the details like flight numbers or hotel reservation numbers. That’s perhaps a deal-breaker in terms of dumping all other travel apps in favor of Lambus alone.
Despite its quirks, the concept here is solid and the app is nicely designed with a bright and clean look-and-feel. The app is only a couple of months old, so given a little more time, attention and a few more releases, it has the potential to become a seriously useful travel tool for group trip planning.
The name, “Lambus,” is an odd choice, we have to also note.
Knöechel says he was searching for a word that was easy to pronounce in many different languages, and settled on this — a domain name he already owned.
While Knöechel is the sole founder, Lambus is a team of seven, including mainly university friends, he says. The startup is seed-funded by the Ministry of Economics in Germany (~€120,000), and eventually has plans to generate affiliate revenue by offering hotel, flight, Airbnb and activity bookings in-app.
Lambus is live on iOS and Google Play.
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Two years ago, Apple changed the way its app store ratings worked by allowing developers to decide whether or not their ratings would be reset with their latest app update — a feature that Apple suggests should be used sparingly. Today, Google announced it’s making a change to how its Play Store app ratings work, too. But instead of giving developers the choice of when ratings will reset, it will begin to weight app ratings to favor those from more recent releases.
“You told us you wanted a rating based on what your app is today, not what it was years ago, and we agree,” said Milena Nikolic, an engineering director leading Google Play Console, who detailed the changes at the Google I/O Developer conference today.
She explained that, soon, the average rating calculation for apps will be updated for all Android apps on Google Play. Instead of a lifetime cumulative value, the app’s average rating will be recalculated to “give more weight” to the most recent users’ ratings.

With this update, users will be able to better see, at a glance, the current state of the app — meaning, any fixes and changes that made it a better experience over the years will now be taken into account when determining the rating.
“It will better reflect all your hard work and improvements,” touted Nikolic, of the updated ratings.
On the flip side, however, this change also means that once high-quality apps that have since failed to release new updates and bug fixes will now have a rating that reflects their current state of decline.
It’s unclear how much the change will more broadly impact Google Play Store SEO, where today app search results are returned based on a combination of factors, including app names, descriptions, keywords, downloads, reviews and ratings, among other factors.
The updated app ratings was one of numerous Google Play changes announced today, along with the public launch of dynamic delivery features, new APIs, refreshed Google Play Console data, custom listings and even “suggested replies” — like those found in Gmail, but for responding to Play Store user reviews.
End users of the Google Play Store won’t see the new, recalculated rating until August, but developers can preview their new rating today in their Play Store Console.
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A former judge and family law educator has teamed up with tech entrepreneurs to launch an app they hope will help divorced parents better manage their co-parenting disputes, communications, shared calendar and other decisions within a single platform. The app, called coParenter, aims to be more comprehensive than its competitors, while also leveraging a combination of AI technology and on-demand human interaction to help co-parents navigate high-conflict situations.
The idea for coParenter emerged from co-founder Hon. Sherrill A. Ellsworth’s personal experience and entrepreneur Jonathan Verk, who had been through a divorce himself.
Ellsworth had been a presiding judge of the Superior Court in Riverside County, California for 20 years and a family law educator for 10. During this time, she saw firsthand how families were destroyed by today’s legal system.
“I witnessed countless families torn apart as they slogged through the family law system. I saw how families would battle over the simplest of disagreements like where their child will go to school, what doctor they should see and what their diet should be — all matters that belong at home, not in a courtroom,” she says.

Ellsworth also notes that 80 percent of the disagreements presented in the courtroom didn’t even require legal intervention — but most of the cases she presided over involved parents asking the judge to make the co-parenting decision.
As she came to the end of her career, she began to realize the legal system just wasn’t built for these sorts of situations.
She then met Jonathan Verk, previously EVP Strategic Partnerships at Shazam and now coParenter CEO. Verk had just divorced and had an idea about how technology could help make the co-parenting process easier. He already had on board his longtime friend and serial entrepreneur Eric Weiss, now COO, to help build the system. But he needed someone with legal expertise.
That’s how coParenter was born.
The app, also built by CTO Niels Hansen, today exists alongside a whole host of other tools built for different aspects of the co-parenting process.
That includes those apps designed to document communication, like OurFamilyWizard, Talking Parents, AppClose and Divvito Messenger; those for sharing calendars, like Custody Connection, Custody X Exchange and Alimentor; and even those that offer a combination of features like WeParent, 2houses, SmartCoparent and Fayr, among others.

But the team at coParenter argues that their app covers all aspects of co-parenting, including communication, documentation, calendar and schedule sharing, location-based tools for pickup and drop-off logging, expense tracking and reimbursements, schedule change requests, tools for making decisions on day-to-day parenting choices like haircuts, diet, allowance, use of media, etc. and more.
Notably, coParenter also offers a “solo mode” — meaning you can use the app even if the other co-parent refuses to do the same. This is a key feature that many rival apps lack.

However, the biggest differentiator is how coParenter puts a mediator of sorts in your pocket.
The app begins by using AI, machine learning and sentiment analysis technology to keep conversations civil. The tech will jump in to flag curse words, inflammatory phrases and offensive names to keep a heated conversation from escalating — much like a human mediator would do when trying to calm two warring parties.
When conversations take a bad turn, the app will pop up a warning message that asks the parent if they’re sure they want to use that term, allowing them time to pause and think. (If only social media platforms had built features like this!)

When parents need more assistance, they can opt to use the app instead of turning to lawyers.
The company offers on-demand access to professionals as both monthly ($12.99/mo – 20 credits, or enough for two mediations) or yearly ($119.99/year – 240 credits) subscriptions. Both parents can subscribe for $199.99/year, each receiving 240 credits.
“Comparatively, an average hour with a lawyer costs between $250 and upwards of $500, just to file a single motion,” Ellsworth says.
These professionals are not mediators, but are licensed in their respective fields — typically family law attorneys, therapists, social workers or other retired bench officers with strong conflict resolution backgrounds. Ellsworth oversees the professionals to ensure they have the proper guidance.

All communication between the parent and the professional is considered confidential and not subject to admission as evidence, as the goal is to stay out of the courts. However, all the history and documentation elsewhere in the app can be used in court, if the parents do end up there.
The app has been in beta for nearly a year, and officially launched this January. To date, coParenter claims it has already helped to resolve more than 4,000 disputes and more than 2,000 co-parents have used it for scheduling. Indeed, 81 percent of the disputing parents resolved all their issues in the app, without needing a professional mediator or legal professional, the company says.
CoParenter is available on both iOS and Android.
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Spotify is making it easier to use its streaming app in the car, when the phone is connected to the vehicle over Bluetooth. The company today confirmed the launch of a new feature called “Car View,” which is a simplified version of the service’s Now Playing screen that includes larger fonts, bigger buttons, and no distractions from album art. In Car View, you’re only shown the track title and artist, so you can read the screen with just a glance.
The site 9to5Google was the first to spot the feature’s appearance in Spotify’s settings. However, some users have had the option for weeks in what had appeared to be a slow rollout or possibly a test, pre-launch.
Spotify this morning formally announced the launch of Car View in a post to its Community Forums.
The company says the feature is currently available only on Android devices, and only when the device is connected over Bluetooth.
When the phone connects, Car View is automatically enabled when your music or podcast starts playing.

Above: Car View in action; credit: 9to5Google
Spotify already offers several in-car experiences through integrations with other apps like Google Maps, Waze, as well as through Android Auto, and has experimented with other auto-focused features in the past. However, using the music app while behind the wheel has been very distracting and difficult.
I’ve personally found Spotify so dangerous to navigate while in the car, that I just won’t use it unless I set it up to stream before I drive. Or, in some cases, I’ll hand the phone to a passenger to control instead.
Given the difficulty with Spotify in the car, Car View’s lack of support for those who use the app over an AUX cable is a little disappointing.There’s no good reason why users should not be allowed to manually enable Car View from the Settings, if they choose. After all, it’s just a change to the user interface of a single view – and it’s been built!
Of course, manually toggling Car View on might not feel as seamless as the Bluetooth experience, but a feature like this could prevent accidents caused by people fiddling with their phone in the car. Hopefully, Spotify will make Car View more broadly accessible in time.
According to Spotify, once Car View is enabled, you can access your Library, tap to Browse, or use Search. While listening, you can use the seek bar to skip to another part of the song.
In the case that a passenger is controlling the music on your phone, they can temporarily disable Car View by way of the three dots menu. And if, for some reason, you don’t want to use Car View, the feature can be disabled in the Settings. (But keep it on, OK?)
Spotify also noted Car View supports landscape view, and will arrive on iOS in the future. It didn’t offer a time frame.
Car View officially launched on Android this week, and is now rolling out globally to all users.
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Shine, one of the many apps capitalizing on the growing self-care trend, has now brought to Android devices its app used by 3 million people. Originally launched as a simple messaging bot that doled out life advice and motivation, Shine has grown over the years to become a larger self-help platform aimed largely at the millennial crowd — and, in particular, millennial women.
As of Shine’s $5 million Series A round last April, the app’s user base was 70 percent female, and 88 percent were under the age of 35.
Since then, it has added another million to its then 2 million users. That growth came despite Shine having missed the mark at times, as with its failed life-coaching subscription product that never emerged from testing.
Today, Shine’s focus is on personal growth, motivational messaging and other self-improvement topics, which are delivered by way of text and audio. Through short-form audio, users can get help across a number of areas, including things like productivity, mindfulness, focus, stress and anxiety, burn out, acceptance, self-care for online dating, creativity, forgiveness, work frustrations and more.
The app also sends daily motivational texts based on research-backed materials that help users better understand the topic at hand. These are presented in a more casual style — almost like it’s a friend chatting with you.
Shine now monetizes through a Premium subscription that offers expanded access to Shine’s audio talks and challenges, as well as additional features like offline listening and the ability to save favorite texts. This is either $4.50/month if you pay the $53.99 annual fee at once, or $9.99 per month. That’s roughly in line with what some meditation apps charge — for instance, the top meditation app Calm is $59.99 per year. And it’s cheaper than Headspace, which is $95.88 annually, by comparison.
Shine had said last year that one of its plans for its Series A was to build out the Android experience, as nearly half its customers were accessing Shine on Android devices. In those cases they were using the texting service due to the lack of an official app.
On iOS, Shine is fairly popular in its category. It has jumped to become the No. 16 “Health & Fitness” app in the U.S. following the Christmas holiday — a time of year when people get serious about wellness and self-care. However, it’s only the No. 86 app on the “Health & Fitness” Top Grossing chart, which puts it far behind other wellness apps, including meditation apps like Calm, weight loss apps like Lose It! and workout apps like the No. 1 app, Sweat from Kayla Itsines.
Given the app stores’ larger shift to subscriptions over paid downloads in recent years, it will be interesting to see how many apps the average consumer will actually pay for through the subscription model — and to what extent more niche apps like Shine will be sustainable in the long term, as a result.
Shine is a free download on Google Play.
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A coalition of 22 consumer and public health advocacy groups, led by Campaign for a Commercial-Free Childhood (CCFC) and Center for Digital Democracy (CDD), have today filed a complaint with the Federal Trade Commission asking them to investigate and sanction Google for how its Google Play Store markets apps to children. The complaint states that Google features apps designed for very young children in its Play Store’s “Family” section, many of which are violating federal children’s privacy law, exposing kids to inappropriate content and disregarding Google’s own policies by luring kids into making in-app purchases and watching ads.
Google Play ‘Family’ section
Google first introduced its “Designed for Families” program back in 2015, which gives developers of kid-friendly apps meeting certain guidelines additional visibility in the Play Store. This includes a placement in the Family section, where apps are organized by age appropriateness.
To qualify, “Family” apps must abide by specific content policies, Google’s Developer Distribution Agreement and the Designed for Families DDA Addendum. The apps also must meet the Designed for Families program requirements. Legal compliance with federal privacy laws, including COPPA (Children’s Online Privacy Protection Rule), are among the requirements.
COPPA is designed to protect children under the age of 13 by giving parents control over what information sites and apps can collect from their kids.

Above: Google Play store showcases children’s content in its own dedicated sections
COPPA violations
But the new FTC complaint claims that Google is not verifying COPPA compliance when it accepts these apps and, as a result, many are in continual violation of the law.
“Our research revealed a surprising number of privacy violations on Android apps for children, including sharing geolocation with third parties,” said Serge Egelman, a researcher at the University of California, Berkeley, in a statement shared by the group. “Given Google’s assertion that Designed for Families apps must be COPPA compliant, it’s disappointing these violations still abound, even after Google was alerted to the scale of the problem,” he added.
TechCrunch asked the coalition if it had some idea about how many apps were in violation of COPPA, and were told the groups don’t know an exact number.
“From our survey — and more comprehensive analyses like the PET Study — it seems fairly prevalent,” Lindsey Barrett, Staff Attorney at Georgetown’s Institute for Public Representation, told us.
“The PET Study found that 73 percent of the kids apps in the Play store transmitted sensitive data over the internet, and we saw apps sending geolocation without notice and verifiable parental consent, and sending personal information unencrypted,” Barrett said. “Further, under COPPA, children’s PII cannot be used for behavioral advertising. Yet, many of the children’s apps we looked at were sending information to ad networks which say their services should not be used with children’s apps,” she added.
Other harms
The apps also engage in other bad behaviors, like regularly showing ads that are difficult to exit or showing those that require viewing in order to continue the current game, according to the complaint. Some apps pressure kids into making in-app purchases — in one example, the game characters were crying if the kids didn’t buy the locked items, it notes. Others show ads for alcohol and gambling, despite those being barred by Google’s Ad Policy.

Above: disturbing images from TabTale apps
The coalition additionally called out some apps for containing “graphic, sexualized images” like TutoTOONS “Sweet Baby Girl Daycare 4 – Babysitting Fun,” which has more than 10 million downloads. (The game has a part where kids change a baby’s diaper, wipe their diaper area, then rub powder all over the baby’s body.) Others model harmful behavior, like TabTale’s “Crazy Eye Clinic,” which teaches children to clean their eyes with a sharp instrument, and has more than one million downloads. (The game is currently not available on Google Play and its webpage is down.)
The complaint also broadly takes issue with apps that use common SDKs like those from Unity or Flurry (disclosure: Flurry and TechCrunch share a corporate parent) to collect device identifiers from the children’s apps.
“Nearly three-quarters of the apps in the Family section transmit device identifiers to third parties,” reads the complaint. “There is no way for us to know for sure what the device identifiers are used for. Since many of the apps send device identifiers to third parties that specialize in monetizing apps and/or engaging in interest-based (behavioral) advertising, it seems unlikely that this information is being used solely to support internal operations,” it says.

Above: Strawberry Shortcake Puppy Palace was called out for aggressive monetization efforts. Strawberry tells kids to buy things to keep the puppy happy — the implication is if you don’t pay, you’re making puppies sad.
The groups say that Google has been aware of all these problems for some time, but hasn’t taken adequate steps to enforce its criteria for developers. As a result, the consumer advocacy groups are urging the FTC to investigate the Play Store’s practices.
The coalition had previously asked the FTC to investigate developers of children’s apps aimed at preschoolers who were using manipulative advertising. But today’s complaint is focused on Google.
“Google (Alphabet, Inc.) has long engaged in unethical and harmful business practices, especially when it comes to children,” explained Jeff Chester, executive director of the Center for Digital Democracy. “And the Federal Trade Commission has for too long ignored this problem, placing both children and their parents at risk over their loss of privacy, and exposing them to a powerful and manipulative marketing apparatus. As one of the world’s leading providers of content for kids online, Google continues to put the enormous profits they make from kids ahead of any concern for their welfare,” Chester said.
Apple was not similarly called out because a similar analysis has not yet been done on its app marketplace, Josh Golin, executive director at CCFC told us. In Google’s case, he explained, two major studies found widespread issues with the Play Store apps for kids. One from Berkeley researchers found widespread COPPA non-compliance; the other, by University of Michigan researchers, found children’s play experience was often completely interrupted and undermined by aggressive marketing tactics.
The complaint comes at a time where there is increased scrutiny as to how tech companies are misusing and abusing consumer data and violating privacy. Kids game have already been the subject of some concern. And this morning, an NYT investigation into Facebook revealed it had shared more of users’ personal data than disclosed with major tech companies, following a year of data scandals.
The issue of data privacy is an industry-wide problem. Tech companies’ failures on this front will likely lead to increased regulation going forward.
Not all the named developers were immediately available to comment this morning. We’ll update if comments are provided. (Update: TutoToons says they removed the inappropriate content from the app after becoming aware of the complaint. They urged parents and child advocacy groups to reach out to them directly in the future.)
Google says it’s taking the complaint seriously. It has removed thousands of apps from its Designed for Families program this year, and rejects a third of applications.
“Parents want their children to be safe online and we work hard to protect them. Apps in our Designed for Families program have to comply with strict policies on content, privacy and advertising, and we take action on any policy violations that we find,” a Google spokesperson says. “We take these issues very seriously and continue to work hard to remove any content that is inappropriately aimed at children from our platform,” they added.
The full complaint is below.
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Google Play has generated more than twice the downloads of the iOS App Store, reaching a 70 percent share of worldwide downloads in 2017, according to a new report from App Annie, released in conjunction with the 10th anniversary of the Android Market, now called Google Play. The report also examined the state of Google Play’s marketplace and the habits of Android users.
It found that, despite the large share of downloads, Google Play only accounted for 34 percent of worldwide consumer spend on apps, compared with 66 percent on the iOS App Store in 2017 — a figure that’s stayed relatively consistent for years.

Those numbers are consistent with the narrative that’s been told about the two app marketplaces for some time, as well. That is, Google has the sheer download numbers, thanks to the wide distribution of its devices — including its reach into emerging markets, thanks to low-cost smartphones. But Apple’s ecosystem is the one making more money from apps.
App Annie also found that the APAC (Asia-Pacific) region accounts for more than half of Google Play consumer spending. Japan was the largest market of all-time on this front, topping the charts with $25.1 billion dollars spent on apps and in-app purchases. It was followed by the U.S. ($19.3 billion) and South Korea ($11.2 billion).
The firm attributed some of Google Play’s success in Japan to carrier billing. This has allowed consumer spending to increase in markets like South Korea, Taiwan, Thailand and Singapore, as well, it said.
As to what consumers are spending their money on? Games, of course.
The report found that games accounted for 41 percent of downloads, but 88 percent of spend.

Outside of games, in-app subscriptions have contributed to revenue growth.
Non-game apps reached $2.7 billion in consumer spend last year, with 4 out of the top 5 apps offering a subscription model. The No. 1 app, LINE, was the exception. It was followed by subscription apps Tinder, Pandora, Netflix and HBO NOW.
In addition, App Annie examined the app usage patterns of Android users, and found they tend to have a lot of apps installed. In several markets, including the U.S. and Japan, Android users had more than 60 apps installed on their phones, and they used more than 30 apps every month.
Australia, the U.S. and South Korea led the way here, with users’ phones holding 100 or more apps.

The report also looked at the most popular games and apps of all time by both downloads and consumer spend. There weren’t many surprises on these lists, with apps like those made by Facebook dominating the top apps by downloads list, and subscription services dominating top apps by spend.

App Annie also noted Google Play has seen the release of nearly 10 million apps since its launch in 2008. Not all these remain, of course — by today’s count, there are just over 2.8 million apps live on Google Play.




The full report is available here.
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PayPal is revamping its mobile app. Again. In an effort to keep pace with newcomers like the bank-owned Zelle, PayPal says its new app will focus on making it easier to use its core features – that is, sending and requesting money. That means many of the app’s homescreen buttons – like Offers, Donate, Order Ahead and others are being tucked away underneath a new “More” menu to eliminate some of the clutter.
The PayPal homescreen had gotten a little too busy with all the extra features it has been promoting, which aren’t central to the PayPal experience. For example, it threw in a button suggesting “Invest with Acorns,” after taking a stake in the mobile investing app that rounds up purchases and automatically invests the extra change on your behalf. It has been pushing its Order Ahead functionality for years, even though no one thinks to launch a payments app when they’re hungry. Now these buttons no longer get top billing and valuable homescreen space.

Above: PayPal’s app today, before the update
However, even though PayPal is removing a lot of these extras from the homescreen, it’s not actually giving its “Send” and “Request” buttons more room. In fact, they’re getting a little less.
Today, those buttons are in the center of the homescreen, hosted in a big, greenish-blue banner. The updated app relocates them to a bottom bar.
However, it reverts the app’s color scheme to PayPal’s more familiar dark blue-and-white branding, so the relocated buttons are actually easier to see.
The homescreen instead dedicates most of its room to a new personalized notifications section.
Here, users will see alerts about money they’ve received or payment requests from others in big, blue cards you can swipe through horizontally. Below this, is a strip of profile icons and names of those you’ve recently paid – the theory being that PayPal is often used among the same set of family, friends or businesses. This makes it easier to make your next payment to one of your “regulars.”
Beneath this strip, your PayPal balance is displayed, while other notifications and settings are accessed through small buttons at the top of the screen, as before.
The overall design feels more in tune with PayPal’s brand than the last update. Though the prior big revamp, which was over two years ago, modernized things up a bit, it did so with too-light icons, small fonts and odd, off-brand color choices.
PayPal says the new app is rolling out now on Android to select markets, including Australia and Italy. It will then roll out to the U.S. and other markets worldwide, followed by a release on iOS.
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